India and its UN-FAIR Beauty Standards | Documentary
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- Опубликовано: 21 сен 2024
- #India #Fairness #Beauty #BodyPositivity #FairnessCreams #SkinColourDiscrimination #BodyImage #Bollywood #Documentary
Through advertisements, films and everyday life, women in India are constantly told that fairness equals beauty. Where did we get this idea? What does this do to women with dark skin? And where do we go from here?
This documentary was created as a student project by Anuja Premika, Desiree D’Souza and Neha Joshi, students of Masters of Arts in Mass Communication and Journalism, St. Francis College for Women, Begumpet, Hyderabad.
Thanks to:
Arupuda Mary Rajan (Asst Prof of Psychology, St. Francis College for Women, Hyderabad)
Tatiana Dias (Junior Beauty Editor, Mumbai)
Gopinath Rajendran (Entertainment Journalist, The New Indian Express, Chennai)
Dr. Nirmala Purohit (Dermatologist, Nirmala’s Skin and Heart Clinic, Hyderabad)
Michelle Job (Photographer, Hyderabad)
Annie Preethisa (Software Developer)
Rerlin Johnson (Design Engineer)
Jenny Rejlin (Interior Designer)
Jerusha Myrtle (Audiology & Speech Pathologist)
Aksha Metilda (Electrical Engineer)
Shirley Pratyusha (Student)
Anand Fancy Store, MG Road, Secunderabad
Dr. Nirmala’s Skin and Heart Clinic, Nizampet, Hyderabad
Royalty Free Music:
Aleksandr Shamaluev - Dramatic Cinematic - www.ashamaluev...
Fesliyan Studios - Warm Light - www.fesliyanst...
Ben Sound Music - Sad Day - www.bensound.com/
Photos:
Wikimedia Commons - commons.wikime...
Flickr - www.flickr.com/
Wikipedia - www.wikipedia....
Footage:
Dark Skin & Getting Married - Saikiran - • Dark Skin & Getting Ma...
Diana Penty At Estee Lauder Event - BollywoodSpy - • Diana Penty At Estee L...
Kala Chasma, Baar Baar Dekho - Zee Music Company - • Kala Chashma - Full Vi...
Chittiyaan Kalaiyaan, Roy - T-Series - • 'Chittiyaan Kalaiyaan'...
Gori Gori, Main Hoon Na - T-Series - • Gori Gori [Full Song] ...
Vennilave Vennilave, Minsara Kanavu - AVM Productions - • Vennilave Vennilave So...
Manjal Veyil, Vettaiyadu Vilayadu - Five Star Audio, Hit Music, Ayngaran Music, An Ak Audio
Kalyana Vayasu, Kolamaavu Kokila - Zee Music Company - / zeemusiccompany
Takkunu Takkunu, Mr. Local - Think Music - • Mr.Local | Takkunu Tak...
Paradesi - Gemini Audio
Jeyam - M. L. Movie Aarts
Thaana Serndha Kootam - Studio Green - / officialstudiogreen
Naanum Rowdy Dhaan - Wunderbar Studios - • Naanum Rowdy Dhaan - N...
Ennai Noki Paayum Thota - Ondraga Entertainment - • Visiri - Video Song | ...
Sandakozhi 2 - Sony Music India - • Sandakozhi 2 - Kambath...
Advertisements:
Himani - • Himani Baby Oil
Dior - / @diormakeup
Makeup Forever - / mufepro
Fenty - / @fentybeauty
Estee Lauder - / esteelauder
Loreal - / lorealparisindia
Maybelline - / maybellinenewyork
Maybelline India - / sensationalmny
Revlon - / revlonindia
Lakme - / ilovelakme
Olay - / olayindia
Fair and Lovely - / @glowandlovelyindia
Garnier - / garnierindia
Ponds - / pondsindia
Fem - www.dabur.com
Himalaya - / himalayaherbalsindia
All of these beautiful women getting called “ugly” because of their skin tone. I cant even believe how messed up society is
All societies and women always so judged on beauty alone.
@@camil9450 but skintone doesn't define beauty.🤔
People has such a weird mindset!🙄
ooh believe me indian society is worse
but here's the thing; mom said that when I was born, people told her I should be sent to a beauty pagent. A BEATY PAGENT! Good to know mom has a brain and a heart unlike most back then...
duuuuude, the baby oil advertisement is soul-crushing. they're babies!!! why are people putting beauty standars to babies?!
@Taylor & Cerra
I've seen people bash babies for looking like middle aged men. It's mostly jokes though, so tis normally okay.
But I can never unsee it.
I never liked these commercials
Miki Kiki that’s different because everyone was a baby once so we can joke about it
@@em-st2kq
I've seen people put their babies in make up and cut their food, please take a moment to realize I said MOST of it are jokes. It's not okay.
Miki Kiki no i meant the saying babies have weird head shapes and stuff is okay because we all had that head shape once and they’ll grow out of it
I don’t think those “aunties” coming to your house and judging everyone on skin colour is ever gonna stop
They’re aunties lah, gossiping is basically how they spend their days
you know that's why i call them " merchie aunties"
merchie as spice , because they love to put spice on the fire by gossiping
we just don't need to care about what they say and trust them
I really do think those 'Aunties' are the first cause of self doubt over yourself overall. Like? Im not too dark or too light, unlike my younger brother who is fair and my younger sister who is a tad darker. I wish to have short hair, not cuz I wanna be a boy it's cuz I just feel like short hair suits me better. I get constantly judged by em on my difference of skin tone to my siblings, hair, choices and interests and it's so frustrating. I really did realise how toxic and stereotypical our Indian beliefs are and I wish we'd get over them.
My mom asks auntie: What are you doing?
Auntie: Nothing just making this society more judgemental and judging people on how they look
Like this, if you agree...
Agreed even those who you don't even know would look at u and be like beta do this or that to make urself more fair
*Black is everyone's favorite color until its comes to skin*
because black colour is not bright and radiant
@@thatkidwholovesfighting7638 That is what you believe. There are a lot of black-skinned women in Ghana where i come from whose skin tone is soo shiny it almost looks like glistening silver dust is thrown on their skin. Human skin colour if taken care of properly has a gloss and shine to it. Fair skin can be dull also.
@@NanaNyarko1993 I’ve seen that popular girl from Somalia, she’s an Instagram model ig! Oh boy! She’s so so beautiful like I can’t even explain!!!
@@thatkidwholovesfighting7638
I can’t tell if you’re talking about colour or skin…
@@rpcsa8 neither can I to be honest- 🤷♀️
Omg, the baby fairness products is the worst thing.
Makes me sad
Makes me angry. Pouring chemicals on the baby skin. Telling them they are not good enough from a very young age
I just screamed at my screen 'WHY?!'.
Literally it was such a hawwww moment like i mean not kids? Leave kids out of this atleast?!
Appalling !
Honestly the baby oil ad was so disgusting like wtf
Right? Making adults feel like they have to put harmful chemicals on their skin to be beautiful is bad enough in itself, but marketing that stuff to be put on small children? Just horrifying
Fr. Fr. That one was just disturbing. Imagine rubbing lightening oil on your baby 😫
Yes that one horrified me, I mean its bad enough that adults would feel unhappy about their natural colouring to try and change it, but to market such a product for a baby is truly disturbing.
What’s the time stamp so I can skip it
It made me so fucking angry
this isn't just India problem. The whole Asia has the same opinion about colorism. I am from SEA and people always discriminate for having brownish skin
Meanwhile in my country, being tanned is beautiful..
@@シエナとケイト which country are you from
Is it an asian country?
@@harshitaverma7505 nope, is an European country
i'm from SEA too!, and that is sadly but true. i cannot stand the racism in my country.
@@singbin Me either. Its absurd to judge someone based on pigmentation. The problem is beauty standard becomes too center into fair skin in my country.
"Dark isn't beautiful"
Really? I find people with dark, people with medium color skin, people with light skin, and people with extremely dark skin so beautiful
I think it depends on the country
the most beautiful girl in the world is dark-skinned i think.
I saw a picture of a model that was really really dark and she as one of the most prettiest women I have ever seen. I think she was from Kenya, and she was wearing silver which made her catch my eye. She was shining
it's so frustrating that so many people shun and look down upon people with a darker skin tone just because of their color
I love your profile picture
Honestly the fair baby oil advertisement should be considered as child abuse coz it was so horrible. Rubbing oil to make your infant fairer🤢🤢🤢. Really worried about the child if she has to grow up in that kind of environment.
Yeah you are right!!✨
@Светлана Павлова 7:32
That's hella messed up dude
It hurt me :( I love my brown baby. Also being northern European I can not imagine someone wanting to be pink :D
Taina Williams True. Truly ironic how all nothern women want to be tan whilst in societies like india being pale is a beauty standard
People still believe that colourism doesn't exist it's just sad
My sister is a few shades darker than me ,there was aunty who came up to me and said you are lucky you fairer than your sister it will be easier for me to find a man than her . Like what the hell
Yes We are both different shades of brown that doesn't mean one person is less better or less prettier than the other
U should tell her u feel disgusted because she thinks fairness will bring a guy and she doesn't saw ur inner personality and also your sister's
Why are these people even exists.... I think dark skined girls are more pretty maybe just my thought but everyone is pretty...
This is disgusting
I'm constantly told that it's good I'm not 'too dark' bc i have brown skin but it's bright so it looks like really tanned white skin. I'm told 'youre features are nice if only you were fairer, any girl will be with you'
and guess what aunty?
I D O N T C A R E
Yes I can relate to you very well
My older sister is a few shades lighter than me ( just 1 or 2 I guess) and whenever my grandmother came to visit she just said " hmm you look kinda dull and your sister lookes fair maybe you are just tanned" maybe it was meant as a joke because everyone laughed .....
Later ( after a few months ) I was done with my class and I felt that my face was sweaty so I washed it when when I came out my grandmother say me and said " hmm you look lighter than usual ,even lighter than your sister" so after that moment I always felt the urge to watch skincare routine and use an ample amount of facewash just because it made me look "fair"
Shreeya Sharma That’s so toxic. Hope you’re ok with your color now. Unbelievable how this weird fairness fetish is still a thing in the 21st century
Not only in India, but I'll admit it's particularly bad out there. That baby whitening oil advertisement is just wrong at so many levels🤒
Ikr it's so sickening 😔
@@ivankadalkan9754 can only agree. 😔
😭💖 sending love to my dark babies! Don't let anyone ever tell you you aren't beautiful!💖💖💖
Boy strong! Girl fair!
same, especially asian beauty standard. As an asian myself, I must say people adore those with fare skin. Slightly darker and you're doom. Of course, when I surf the web, only type "skin" and then there were a bunch of ads about beauty products or "magical potion" that lighten your skin. To those fuckers who wanna harm people by doing this, it's the 21st century, stop!
It's so weird that western countries women want to be tanned ,but Asian girls want to be white as snow ❄️🙄
Yeah...
You realize that this beauty standard doesn’t make any sense
Because people never can understand the value of what they have
Yet when you are naturally tan in America because of your race, you are discriminated against
Everyone likes what they don't have ... forgetting to respect what they have!
@@clips_a_la_menthe its my of our nature really. we want something we dont have. for instance, ppl with straight hair want curly hair, people with curly hair want straight. ppl that are dark want lighter skin, people that are white want tanner skin
it isn’t just india it’s literally mostly EVERY WHERE IN ASIA!!
Ik it’s so sad!!!
Also latinoamerica
It’s everywhere
According to every Indian commercial and movie, all Indian woman have light skin and light eyes. Even though most of the people are dark skinned with dark eyes. Just like if you were to make conclusions about Americans based on TV and movies, you'd conclude "there are no American women who weigh more than 120lbs" when in reality most Americans are fat.
Koolaid Man it’s very sad
My daughter is just like her dad... Fair.. so people tell me that thank god she picked her father's color not mine...
Keep your head up, your crown is falling queen! 👸🏿
Oh my god, I am the daughter of two indian parents and my mother is dark whilst my father is light, I’m the only light daughter in my family and I take after my father....everyone also says that to my mum
Tell them you are growing her so she doesn't pick their sick mentality.
Oh my god whats even is this how can they say smth like this please don’t listen to them dark skin is beautifull✨💖🍀
That's so Juhi omg that’s so sad 😰
Skins don’t matter! Looks also don’t matter!
"If people one day woke up and became happy with themselves imagine how many industries would run out of business"
edit: if you want to change yourself that's completely up to you, I think that all skin tones are beautiful. the problem is that society makes us feel bad about who we are so that we can buy their products.
@Incredible India ok sure
thats so funny
😂 they deserve to be ruined. Making money out of people's sentiment and bullshit society is disgusting 😡
Agree
That's deep..
Why to be 'fair and lovely' when you can be 'dusky and sexy'😏
Sorry if I offend someone. Sexy is in sense of compliment obviously and not sexualizing
and 'dusky and sexy' rhymes too..
Yussss😉😉
Yeah sis ✌️✌️✌️
Yeah😉😁😆😅😂
@อาร์ทิมิส อะโฟรไดท์ ไดโอนีซอส ซุส เฮร่า อพอลโล โพไซดอน bec we're dusky and sexy.
awwww ♥
Its painful when the parents starts to compare their children with fairer siblings and they forget the fact that the kids got the dark tone from them.I believe that beauty is not in skin color.Beauty lies in a person's character and their acts.when we start to love someone they become beautiful to us, no matter whether they are black/white ❤️
ruclips.net/video/lxw0kPbOMk8/видео.html
ruclips.net/video/c_AlHgAW3Cc/видео.html
Bilha Punnoose fr-
Absolutely correct.
😂👍
Krishna was considered as the most darkest and handsome boy in his Ages. The scriptures went to such an extent to describe how dark he was. But why does today's television shows his skin complexion as milky white?.
Panjali is supposed to be dark complexion as well. The television likes to show her fairer than most of the characters there are
India is so fuckin racist to the point that they even changed the skin colour of a god. What a bunch of pathetic mindsets
@@xeferoria Exactly! Draupadi had the darkest skin complexion ever - sometimes compared to Krishna's skin complexion and even called Krishna herself. Yet, she's also described to be stunningly beautiful.
At least no one messed up Kali's skin tone.
@DEEPAK KUMAR why should i mind my words when i am simply spilling the truth?? Do you have any idea that this is also one of the reasons why india became a racist country?
@@bikashth8539 are you indian?
" Accepting our flaws" That alone is insane. Being dark is not a flaw!
Accepting our differences.
Wow! You took the words out of my mouth. And this is coming from the Assistant Professor of Psychology? WTH
Omg I was just about to say this!!!!
Yeah! I mean, I was with her till the very end, but when she said "Accepting our flaws" I was like WHAT!? You completely ruined the build up, the positivity of the entire video by saying those three words
She isn't fair herself, which is not a bad thing, but does she see it as a flaw? Think before you speak ma'am!
One of my relative was making fun of my sister because of her dark skin ..
Guess what ?
I kicked him out ...
Proud of you 🙌💞
Served them right 😂😂
Well done dude, i have MAJOR respect for you
As you should 💅
🙂
"She is pretty even she is dark" most irritating phrase i have ever heard
Yeah it's too much of a common compliment nowadays. And they think that would make us feel better
"Karupa irunthalum kalaiya irupaa "
@@prathibharatnam What?
@@prathibharatnam idha everytime kekkumbodhum kaduppa irukkum
she is pretty, period.
Honestly, fair and lovely ruined our country
I wanna make a series of foundation called dark and bold
Srishti Singh why wear ant at all ? Why not focus on natural beauty instead ?! Unless to cover blemishes or moles etc
@@k8lynmae Yeah! I mean i dont wear foundation cause My skin starts burning so the doctor said to not wear makeup....So I dont....But you know fashion is something I really wanna do, So I wanna make such a foundation for dark girls/boys in the world!
Today I went into an Indian Shop in Austria and I saw a makeup line called "dark and lovely" with dark skinned models. I was so glad to see this, also because the owner of that shop is a south indian
@@beautifulb5050 wow, love too see that the world is developing!
U go sis
I'm Chinese, but I'm very tan. I grew up having my aunties and uncles saying, "You're so dark! Look at your cousins, they're so fair. Why are you so dark?" Growing up, I really disliked my skin tone. I even bought whitening/brightening sheet masks and used it every week. Of course, they didn't work. I eventually threw out the idea of being fair is beautiful and learned to love my skin colour.
Unfortunately, this standard of beauty is prevalent all over Asia. Not just in India, but Japan, China, Korea, Philippines, Thailand, India, Vietnam etc. It needs to stop because there are young girls and women going to extreme lengths to whiten their skin tone.
i feel you on so many levels , my family member tends to treat me differently because of my skin tone.
Bruh, off-topic but I'm learning Chinese. How do you guys learn all the 5000+ words? I've learnt Japanese and Korean as well but Chinese is not an easy one... Love from Germany.
i'm from part of the asian countries but in the southeast side. and yep thats tru af. our beauty standard here is either white or fair skinned, and if u have dark skinned, you'll be made fun of being dark skinned. because ppl here sees dark skinned girl as unattractive and ugly.
@@silverlegends6653 No worries haha! Most Chinese and Japanese people don't know all the characters. Korea has there own writing system, and I don't know much about it so I can't say. I haven't learned all the Chinese characters myself, as I was born outside of China. But what helps me to remember a lot of characters, is to learn the origin of the characters and each part. Each section of Chinese characters comes from somewhere and has it's own meaning. I also learned Japanese, and for me it's way more difficult than Chinese haha!
in Asia people tend to like "fairer" skin better than darker or tan skin
I am indian Australian born and raised in Australia my original background is from north India my mums skin complexion in light and my biological fathers skin in Darker my skin shade is like my dads but slightly lighter and my younger brothers is like my mums but slightly lighter growing up my mum always told me how dark my skin is ( I am currently 12 ) I never really thought of it much because I loved darker and tanned skin my mum started comparing my shade to my younger brother saying his skin is so nice and MY NAME when you have hair in our face - like a messy bun you look like a witch dark brown hair on dark toned skin
even people at school make fun of me your brothers so much nicer than you and lighter than you why do you look like that why is your skin shade so dark
6:54 "There was this boy I liked and he didn't liked me back because of my skin color"
All my crushes called me crow and ugly as well as nicknamed me Akon because I was a dark skinned girl. Got bullied in school mostly by boys because of the color of my skin. Imagine the whole class laughing at you every single day. Even was humiliated by teachers. Went from a happy and smart extrovert to an anxiety filled suicidal introvert at the ripe age of eleven. Never dared to like any guy after that. I'm probably gonna die single because of my trauma...
Those people are HORRIBLE and they were projecting their own self hate on you. You need to know that darker skin tones appeal to many people. You know the saying "the grass is always greener on the other side" same goes for skin tone preferences across cultures. Someone out there will see you as the most beautiful girl they ever saw. But please believe in yourself and don't let the past haunt you.
@@nouf1073 thank you so much 😭
@@sibanimajhi You're welcome
There are sick people in this world and I just don't know what to say-
You're amazing and don't let anyone make you think otherwise 🤗💞
first love YOUR SELF then love others bc self love is important
I was actually disgusted by those advertisements I can’t believe they want dark skinned people to feel like they’re not beautiful. 😔
It's so weird because we are a race of brown people obsessed with looking white!
Yes!! If I hadn't seen this I never would have believed they actually shamelessly advertise that shit. For babies too!! What the fuck???!!!
But it's so ridiculous bc if you are really pale you are not beautiful either, you're sick, disgusting and need to get tanned immediately.
We never a good enough for them if we don't fit in color range of their brands.
@@swanlilly100 it's so weird because Australians are busy fake tanning...
No one is ever good enough for the beauty industry to leave them as they are because there is no money in happy people! You need to hate yourself to spend money.
@@susabobus So true. Im from central Europe and have really pale skin. I just get sunburned and turn pale again after it healed. People tell me since I'm a child that I should go more to the sun, try to get my skin darker or that I should use products that make my skin darker.
It's disgusting that the media wants us to feel ashame of how our skin looks. Girls (and guys) out there, be proud of who you are! No matter which colour your skin got. You are beautiful!
My 5 year old niece doesn't like darker people, doesn't like her own skin colour because she is not fair enough. Worst is that these twisted ideas are getting reinforced when she moved to India from the US. Her own grandmother has said some stupid things to her about "being clean & fair" that we had to nip in the bud. Things are improving, she sees and hears us talk about our beautiful brown skin and now her fav song to sing with me is Beyonce's " Brown skin girl".
omg how adorable i bet she is beautiful
This warms my heart. I'm so glad she has someone like you to act as a positive influence and teach her the importance of self love💛💛💛
This saddens me because when I was younger (im12rn) I thought because I was Indian i wasn’t beautiful and my culture wasn’t cool. Now only I appreciate all the wonderful things I have and how my skin is beautiful
There were so many adverts with only white/light skinned people and that needs to change. All skin is beautiful
Oh thank God for u!! Please! We need more people like u in the world to help convince people that these sort of mindset is stupid and unhealthy!! Thank u for being a big brain!! 🖤🖤
this entire documentary was amazing..the only part i disagreed with was 16:35 when she said "accepting your flaws" I'm sorry but being dark isn't a "flaw" its a beautiful character of a person.
i think she did not mean darkness as a flaw. she was talking about acceptance as a whole and accepting our flaws as in to be able to change them in a healthy way
yes, I agree ,,, she also said something about the way a person looks is not in their hand .
@@JosephineAmirtha yea
I was going to comment same thing sister😊
I don't think she ment being dark skinned is a flaw (because it's obviously not!) She was speaking about flaws in general
And here in Europe, I used to get bullied almost every day for my pale skin :/ ‘you look like a ghost’ ‘are you sick?’ ‘Go outside for once, lazy’ etc. Why can’t societies just love themselves the way they are? It seems people are always trying to change themselves to be perfect, when perfection does not exist
People want things they dont have. In countries where dark is the standard "they" (corporations that make money from selling this products) make a a lot of money y pushing this ideas of how lighter is better so people buy this products to fit to whats considered as part of the beauty standards. In countries where standard is lighter they do the same but instead with Fake tanning products.
As much as we want to stop this, the people behind the companies and those who allow this companies to promote this need to be stopped.
Yeah
Same I'm very pale too and it's sad
Aren't Europeans white? Are you a Redhead, Albino or grew up in a non-white place?
I’m an American white man of Scottish decent and they used to call me “mighty whitey” in high school since my legs were very white, they’d say “I need sunglasses to be around you Kevin!”. But according to this video it seems I won the lottery in looks. Weird.
Is a an African American black woman I'm so glad to see other races with brown skin like mine finally being proud and standing up and loving their melanin
This happens in Arab countries as well. I’m Saudi and brown in color. Many Saudi men have criticized me for my darker skin color and frequently make impolite comments about my complexion. Saudi men have an obsession with White skin and European looking women. It’s sad that Eurocentric standards of beauty have taken over the world. 😥😩
@@TheBollywoodCritic It's sad how most white people make fun of poc for being obsessed with light skin while not acknowledging the role they play in colorism and how they themselves tan there skin and get surgeries to have full lips and big buttocks like black women.
@@seraphimaria5942 I agree with you. I live in Russia and even here slavic girls with blond hair, blue eyes, and pink skin(i mean all of us are white but some of us have a very light skin tone that looks like pink) considered more beautiful than almost the same girls, but with brown hair or eyes. Even though we don't really pay attention to skin color. I don't compare it to your colorism because obviously, we don't have that much oppression on a dark color, but still, people from the whole world should understand that *dark ≠ ugly and fair ≠ beauty*
@DaddyGirl, and you're delusional 😂
@DaddyGirl you're either joking, or just incredibly ignorant.
I really don’t understand why the world can’t start using a “for everyone” way of marketing, it would literally make them more money
I think it’s because they buy into the exclusivity model. It’s the same reason that Haute Couture can charge thousands of dollars for a shirt. People want to believe that they are special or better than and the quickest way to do that is to make something exclusive. And in beauty, outside of price, complexion is another way to make something exclusive. And they would rather have that money then to make something for everyone and lose their exclusivity, in my opinion.
How would it make them more money? If something is exclusive, people will want to be apart of it. Like a VIP club. So they will all buy these products that are more expensive that don't work and companies will profit a LOT. And the moment people start complaining,. Thats when they start to take a step back and create more shades and include everyone (to then create a new insecurity)
Meh_Im_a_Sheep dude you said it yourself to include everyone at the backlash, appealing to everyone where everyone can buy the product so more money, more market more money
Tiffany Blaho yeah ofc i get that, people are sheep but more market more money like fenty ? they actually cater so they make a lot
If the majority of the companies sell products, for a wide variety of shade ranges, they lose the capital that they could achieve selling skin whitening treatments or skin tanning products, or at least make them buy more than one foundation to match their actual color.
Of course they will gain more capital in a short time, commercializing with stuff of way more color options, but they obtain better money, selling products for long term and constant use, like the mentioned on the video.
Anybody remember how back in school, teachers select fair skinned girls for reception ceremony, anchoring, welcoming people and even dance.
edit: it's sad that so many people reates to this. Don't let them push you down. Keep going 💞
Yes, I do sadly..
Once..i felt very bad because all my friends where chosen to give roses to the guest of honour as they were all fair and beautiful and I the teacher basically told me I wasn't good looking without telling me duh
@@cherrybombxoxo1865 it's okay girl, if they are stupid enough to judge people by colour, only thing we can do is to pray God blesses them with some common sense.
Non only that , body shamming also. To be acted as Angels , girls were chosen who were fair and without having curvy bodies.
Sadly, it happen in my country too...
It happens now also....Many times it happened to me....
don't wanna be rude but honestly, those indians who claim they are "fair" are actually not that fair. they are still dark, at least darker than most of the normal "white" skinned people. so who the hell do they think they are to judge the other dark indians? you're born with dark skin and it's not a sin, flaw or whatsoever. beauty is much more than just skin colour. learn to embrace yourself, mate. and stop being so judgemental.
Edit: Thank you for the enlightenment. I'm sorry if any of you is offended. I was just curious. Hope you understand. P/s: All skins are beautiful
That's why it's called colorism not racism ..😑😑 ...MATE
And it exists in every Asian society.
And people don't wanna be white(race) .
those who want , they just want fair complexion .
@@Dolores.Umbridge that people with lighter skin look down on people with darker skin and they are just 2 shades of brown
I know you mean well, but the comparison takes place within our own country, Indians don't really compare themselves with white people. But point taken, no one should be judgemental :)
Actually ur point is true but the Indians which are FAIR ARE LIKE REALLY REALLY FAIR. But some people who are just two shades lighter than the dark also call themselves fair. But the FAIR people in India are equally as fair as the Koreans, Chinese, Japanese ,etc. But of course no asian is as fair as the Europeans cuz they're like pale white 😂
@@pumpkinpie4823 i'm sorry i find it hard to believe when you said some REALLY FAIR indians are equally fair as the koreans, chinese and japanese. give me names so i can search it up and see it for myself. i am korean myself and i never saw indians who are as fair as people in korea. most of us here are like very pale. i have seen some indians who are few shades lighter than the dark but none who are like really fair. i hope you don't get me wrong, i'm just curious. and of course, skin colour DOES NOT define beauty.
I hate the fact that most people would say that colourism doesn’t actually exist, yet it is just a form of culture. I’m not that light, not too dark but my family basically made fun of me because of me being darker than them. It truly sucks that for most of my life, I hated my own skin colour and wished that I was white yet I am perfect just the way I am. It truly does sadden me that other people even kids are subjected to colourism which has been normalised to the point that we feel crazy because we can’t change the melanin in our skin.
SO YOUR PEOPLE HAVE BEEN BRAINWASHED. TO HATE YOURSELVES & YOU'RE ANCESTORS FOR BEING "DARK SKINNED??"
Joel Wayne yes, even my skin tone is actually not very dark, maybe yellow but even darker? not white, my family and some of my friends sometimes judge me for "yellow", and "not white", when your love one make fun of you, it's actually sad 😢
You don't look dark in your profile picture.
*I'm joking* 😂 I'm sorry that happened to you. That's disgusting and not right.
Same I used to wish I was fully white like my brother but idrc about skin colors now
Don’t listen to them every skin is beautiful just the people inside
I still remember this Indian mom and her 6 year-old daughter that I served when I worked at Lush. The mom wanted us to recommend her daughter (who had perfect skin btw) a full skincare routine that would 'scrub away the darkness' and 'brighten her complexion'. The daughter was too young to understand skincare, but the mom kept on telling her how she needed the products because they would 'make her look white'. When I suggested a just basic moisturiser and cleanser for the girl the mom got upset. She started asking me repeatedly to show them a cleanser, scrub, moisturiser and face mask. She also wanted lemon in all of those products because of the vitamin C. I stood my ground and told them that there was nothing wrong with the girl's skin and that she was too young for a full on skincare routine anyway. The mom got angry and decided to speak with my manager who told her the same thing. I can't imagine what would it be like for the young girl to be criticised by her own mother like that. :((
I always hated parents like that when I worked in cosmetics. Too often I could tell that the kids and teens weren't as enthused about the process. You could tell it was really just the parent who was concerned about acne/other blemishes or skin tone. We also didn't exactly have kid-friendly brands and thick foundation on teens is usually too much for their skin. Same with skin care. A five year old definitely doesn't need face scrubs. :/
Soo basically a colourist Karen? It's really a shame that people think being Dark-skinned is a flaw that needs to be scrubbed away. I have caramel/coppery skin and I'm from India, and I'm honestly saddened by people like this. :(
I'm sorry that you encountered a Karen
:/ That seriously sucks. When I was little my mom tried to get us to use these creams and milk and sht to rub into our skin, though I guess there were also benefits from things like coconut oil? Still, once I turned twelve I stopped a lot of the supposed "whitening" treatments. Social media got to me >w< and it's times like these that I'm grateful it exists.
me and my mom basically, but I'm glad that she didn't 'force' me to use something but she pretty much 'prefer' a lighter skin tone but whatever i love my skin tone, i born with it ❤️
“No one is born ugly, we're just born in a judgemental society.”
-KIM NAMJOON
Yupp exactly 😭army❤️
True
Army ❤️😭 bts taught me we should love yourself ❤️❤️
@Sadia Afrin they didn't whitewash they are just have light skin from started and actually BTS are really encouraging thier message are to " love yourself ".
well some fair people are also ugly while some dark people are also beautiful. Beauty is a gift given by God/Nature only to a few people, you can't deny it's existence
Can you imagine being as stunning as these women and being put down for your looks??
lol for real, some of them looked like models
“Improve our skin tone” being whiter isn’t an improvement omg it’s just a variation of skin tone there’s no skin hierarchy
For sure!
There is, it's just that it's immoral and hurtful. 😔
obviously there is a skin hierarchy. who wants to have dark skin? everyone wants to go lighter.
@@IRGhost0 Say that to the thousands of white girls fake tanning every day.
There is no skin hierarchy, just people being conditioned to think so.
@@sambitachoudhury5905 right, but that’s just a fad. because it’s not all about skin color. they might change the skin color to darker for fun, but they know they still have attractive faces and nice hair, so it’s not a big deal.
Some people don't even ask what her daughter is studying, neither what are they are planning for the future, what just matters is that she is fair.
or if they're above 18, when they'll get married... it's so sick! like, a girl doesn't have anything in life apart from beauty and marriage
true...all they care abt is being fair...i mean some parent's ..not all...
Most Asian family's (not mine, I'm trying not to offend anyone):
-When will she/he have kids of their own?
-When is she/he going to get married?
- The neighbor's daughter gave birth to a son, you only have a daughter... Give me a grandson!
-I have a grandson, tell your daughter to get you one!
In Vietnam skin colour doesn't really matter... We sit in the blazing sun everyday to sell goods. Sometimes we would say "Oh my skin is getting tan" or so and so but we never try and "change" out skin colour.
@@touche995 yes, i dont understand why people are so desperate in having a grandson/son. Thank god my parents dont care about such stuff
Abidjanaise They do use half Indians/quarter Indians and a lot of non Indians! They’ll search high and low for anyone that doesn’t represent the brown population. I don’t even know a single Bollywood actress that has a deep brown skin tone and I’ve been watching Bollywood since I was young. It’s sad because it sets this precedence that dark skin girls are not worthy of any media industry.
Most Indians skin tone is somewhere between brown to black, it’s crazy how the industry obsesses over light skin
@@CarolynShakshi I'm a Indian who is white, but why are black people so disrespected?
Well I am White as a wall And I can't find foundation shade that matches my skin
There are still really light indians naturally light but darker skin indians have been alot more common
@@CarolynShakshi how is that stereotyping?
@@wen26060 it stems from slavery and post colonial times where white ppl thought they were superior simply because their skin was light
We NEED to change the beauty standard! All skin colours are beautiful 👸👸🏿👸🏾👸🏽👸🏼👸🏻🤴🤴🏿🤴🏾🤴🏽🤴🏼🤴🏻
Hey, this one is for you too. You dropped it 👑
I’m not even one minute in and I’m already mad at how underrated this video is like fr
Same¯\_ಠ_ಠ_/¯
I just thought you posted this comment 100 years ago 😂😂
@@Youkai_arts same😂
This is a really good video and i think she deserves more recognition, her research is path breaking and her description is so true. Ditto
Lolll
"if you want bright skin you have to be fair"
Beyonce and Rihanna: *visible confusion*
Its funny because Rhianna has said she was teased a lot when she was younger because she wasn't dark enough.
@@TheOriginal_Unaleska I was teased for the exact opposite
@@mehboobhassan371 ouch
@@TheOriginal_Unaleska Kids will hate anything different. I lowkey find them so annoying
@@tylersanchez4774 ikr,, like bich let me watch arthur in 3rd grade tf is that gonna do? give you anthrax posining
i hate how the speakers still referred to loving your "flaws" as though dark skin was a flaw. just goes to show how much work we still need to do as a society.
Yea I noticed that too 😔
We have so far to go sis... 🤦🏽♀️
Y'all are so harsh on her. English is not her first language. She probably just use the word incorrectly. But at the end we all know what she meant. The message still stands
keisha w. I mean- MULTIPLE people referred to dark skin as being a flaw. Once is a mistake, twice is a coincidence, 3+ times is an actual problem.
@@aishwaryajayaraman1791 When society tells you that dark skin is a flaw, you will quote them as a way to say "my "flaws" as you so eloquently put it, are beautiful and I embrace them" sometimes the way people say one word is different. Black people use the n-word positively nowadays, but it's still offensive when people of other races say it because we have weaponised the word they used to tear us down, and now we can use it, but they can't. If you say "flaws" to show that you're neither scared, nor offended by their titles, the meaning will change. Don't always go on the defense... Take an attack and throw it right back.
I’m half Indian and half white and I was born with very fair skin and still maintain a fair complexion and it hurts to see my darker skinned Indian cousins be treated less than me because they have darker skin, it isn’t fair
I myself am half Indian and white but have a naturally tanned complexion , dark hair, and eyes. My cousins who are the same mix have blue eyes and fair skin. However I grew up in a very diverse city in the USA so it’s never been an issue until I moved with my active duty husband to Japan to live for 3 years and saw how limited complexion products are, as well as now living in Germany. Luckily I have an apo mail box and can order online and shop at my on base store.
First of all indian is not a race we have 4 different races in india
Australoid ,negroid , indo aryan , east asian and asiatic australoid so stop saying indian everywhere
@@bekindandpolite2158 it’s not that deep lmao
@@bekindandpolite2158 um there were saying about the nationality and not the specific race?
was that pun intended
The strange thing is: In European countries, the beauty standard is actually darker skin. Everyone wants to get a tan! Why do people always want what they don't have instead of just accepting the way they are!
@Aquib Marthya I think we all here can agree that Japanese are superior nation cos they understood the true meaning of life /s
That’s a joke don’t @ me
That’s money money money
Like do you know what was the reason for normalising shaving legs for women? Companies just want that cash that’s why they abuse people’s insecurities about their look. Well actually it’s mostly women’s insecurities.
Was that’s insecurities artificial or had long time history in particular ethnicity is another thing.
Our job is to normalise that every person is beautiful without exceptions
For anyone that’s interested, here’s a little history lesson:
In pre industrial revolution Europe’s beauty standards were actually pale white skin, because it meant that you didn’t have to work outside and could relax at home, meaning good societal and financial status.
This even goes back to ancient Europe for example the Roman Empire, where pale skin was the beauty standard for women (interestingly for men it was the opposite; if a Roman man wasn’t tan, it meant that he was unmanly).
This only changed during the industrial revolution in the 1850‘s, when traveling got a lot easier. Because the high society was able to spend their holidays in tropical countries, they now often got a lot tanner than the regular people. This changed tan skin from a symbol of poverty, to a symbol of wealth, which made it the new beauty standard.
@Aquib Marthya maybe it's instinctual. Genetic diversity actually makes animals healthier. Mutts are a lot healthier than purebreds because of the more diverse genes. Less hip dysplasia and heart problems. Idk what I'm talking about tho, just throwing ideas around.
I can understand that it used to be like.. in darker skinned countries/countries with a lot of sun 'lighter skin is more desirable because it means the person is wealthy enough to not work in the fields' and for white countries its 'a tan is more desirable because they have the wealth to travel'
But I dont understand racism or colourism at all..
This is why I hate those *fair and lovely*ads the most
God why do I keep hearing it in the narrator voice
I wish fair and lovely shuts down
@@efflorescentcrystal ikr
Didn't they rename the brand??...glow and lovely or something?...good for them ig
@@leoscamander7805 yeah they did, not that it makes a difference, no one should buy it regardless :/
I still remember once in school a girl came up to my desk and said "do you know why you have no friends" I asked why and she said "because ur dark" it hurted me so much and I used cry over that comment for like every single night.
Don't worry ,i am sure you will get good friends who will stay with you and love you. I am sure .Love yourself and be proud ♥️
Lmao u don't need that kind of friends who r racist asf. If I knew u, I would have punched the shit out of the girl
ya you will probably find friends
I totally don't understand how much gut someone needs to come walking to someone just to making the person aware that he/she has dark skin !! 😂 I mean no seriously, if I was you & someone came to me that way saying that disgusting old joke, I would just punch him/her back real hard at once. Then they can really go to the principal & contact their parents. But I will be confident enough coz they were the one who did wrong.
Bruh, ARMYs are your friends.. Wait.. More than friends.. We all are a fam.. In this fam, you'll experience full freedom without any freggin discrimination.. Love yourself.. 💜💜💜💜💜💜💜
“No one is born ugly, we're just born in a judgemental society.” -Kim Namjoon 💜💜
tru dat
Hehe Armyyy
@@trashiezz2008 hi army💜
@@trashiezz2008 heyya amiiiiii
ARMYYYYYY~~~
When that girl said a boy rejected her for being dark, I felt that. Took me back to school days.
Story of my life😌
Same experience
Exactly......
But she actually grew...pretty fairer herself ..I think
Same happened with me also
"A woman cannot say that I'm dark and beautiful because society will laugh at you." I felt that-
Deepika, kajol, bhumi, swara, beyonce, Rihanna all are dark and beautiful.
@@meaculpa5563 Periodt!!
@@meaculpa5563 but using makeup to cover their original colour. That doesn't define beauty
@@meaculpa5563 bhumi is fair....she just painted her skin in bala...but she isn't dark....kajol WAS dark in the 90s but has undergone so many skin treatments that she is fairer than most ppl today... Rihanna and Beyonce are as a matter of fact black women but then the country we are talking about is India
I felt it too!
Exactly the same situation in China. People worship pale skin.
Same with Korea. When you're even a bit darker shade than them you'll be deemed unattractive.
Same with korea
i would just like to say asia in general. they're like that in taiwan, china, korea, singapore, vietnam, etc. i don't see it being too heavily influenced in the philippines or thailand but definitely the ones i mentioned. i am dark myself (native american), so i know what it's like. it's kinda sad that i am grateful my nieces and nephews are all fair skinned - that sucks to say. but at least they won't have to deal with colourism.
Cheyenna Philippines is actually highly overrated with people wanting to be fair, they use illegal whitening products with mercury 100 thousand times over the legal limit, all skin colours are beautiful though and i hope the world changes the way they look upon different people and races.
Same in Brazil. They are obsessed with tanning, but white tanned people are prettier on most of people view
Honestly, India can only become better once people start accepting themselves for what they have and who they are. I can’t believe that there are men out there that request for only fair brides, without even considering personality and kindness. Honestly what matters the most is beauty on the inside, not the outside. This applies to everything, not just skin tone. I had a friend who was very overweight, and she barely had any friends. She would usually sit under a tree and read a book. I walked up to her, and bam 💥, we instantly became friends. She explained her situation to me, and I suddenly felt for her. She was truly a kind and beautiful girl, and I am so glad I became friends with her! Love yourself!
By that sense, India isn't going to be a better place for at least 70 years.
@@Surya-jz6te not with that attitude, it won't
according to matromonial survey 70% women wanted fair husband
I literally heard my teacher tell a dark skin boy to stop talking to a fair girl and go talk to a someone dark like him. PS(we're all African)
The question you should ask is why was he discriminating against the dark girls?
What thats horrible what are they trying to do make an apartheid system in a school ew actually disguisting behaviour.😣
Moxie LaDaVinci if recherche told the boy to talk to someone dark as him it meant the white girl was “too good for him” and someone with darker skin would be more suitable.
From what I understood.
not all Africans are darkskinned though✨
@@Lottiya that man sound sick in the head
Everyone deserves love and respect no matter their race, gender, sexuality etc. It’s ridiculous people think they are better than others just because they’re different. Why do they get to decide who’s beautiful?
Love this comment so much!❤️
I wish there were more people like you 🥺
I agree with you on everything except the sexuality part people that be fucking dogs and that into children def don’t deserve love and respect
@@rnmikey the ones you mentioned are not real sexualities and the people who feel those "urges" should seek treatment
@@nataliegoh7471 oh okay
*The name calling starts from parents when they compare.*
Truer words.
😔
True
Honestly I'm a fair skin girl from North India. I'm pretty open minded and support all shades of colour. But recently I got tanned and I was shocked to see myself going "brown". My mom too was panicking and asked me to do several processes to remove the tan because I was been told that I look like a girl from "Bihar" and not "Delhi". This was pretty offensive. But now I've completely accepted and calmed down of my present appearance. It's a truth that when your skin colour changes, you dont but but the worlds way of looking at you changes.
In Africa we buy 'Dark and lovely'
Bruh in africa, EVERYONE I SEE HAS SUCH CLEAR SKIN LIKE ;-;
I love African features. You girls are so beautiful!
True. Although it does not help with the stigma around darker Africans. Sadly,I as a Ghanaian can unfortunately say that I have several times felt ugly because of my darker skin tone. And it's not easy because my mom is mixed (fair) but my dad is fully Ghanaian (very dark). I sometimes wish that I took after my mum.
@@MichelleAsiama noo. you're beautiful. i really wish i was tanner than i am...
Wow!
To all those men that were looking for “fair, beautiful women” your going to be lonely forever until you realize how beauty is who the person is... not what size, color or shape they are
I don't think it's just about what is mens prefer, it's more than that. The problem is within the entire society.
It's not just the men. More than the men, it's the men's PARENTS that put up these ads. And the skintone of the bride is seen as some kind of bragging point, so the parents insist on a fair female. It's pathetic.
same goes to women as well
Anjali Dandriyal First world people don’t have these problems.
Not just men, some women do this too.
That ‘gori gori son Pari’ was such a disgusting Advertisement!
Yeah
And gori gori pan fula sarkhi chan dada mala ek vahini an
@@pradeepkumarmahto3531 😂😂 childhood memories
Yes rn I am bursting in anger 😤😷
Yes lmao they said 'gori' word like hundred times and i was like wtf
I remember once I performed a dance in my school on this bollywood song chittiya kalayian and the whole school were shouting no u have kali kalayian(black wrist) and surprisingly not a single teacher were saying something to them. I was 8 year old and that literally killed my confidence
This has nothing to the with topic but the narrator’s voice is so soothing and beautiful
Naomi Audio Simp
डॉलरPERIOD ok weirdo
डॉलरPERIOD so frustrated
@@period5304 so you're one of those people
@@auliadevinaindritasari978 wow so original...im never recovering from that
What’s even more sad is the biggest critics are sometimes family members.
Most of the times**
it be yo own people
This is definitely eye opening! As a makeup artist in the US it’s difficult to work with Indian women due to them asking for shades that are clearly to light for them. I try my best to give them my professional opinion and explain that it would look better to match their skin exactly, but they keep insisting the lighter ones are better which is just so frustrating. I feel so sorry for people that feel the pressure to change their naturally beautiful skin.
Also this should apply the other way around too! Let’s not forget in the US we LOVE to look way darker than our natural pale selves. We spend so much money on self tanner, bronzers, and even risk skin cancer by sun bathing/tanning beds. We all should do better!
Ohhh right that's why I often see videos of brides doing their make up with very pale-white foundations !!! :( I wish they could understand they are beautiful the way they are !!!
So very very true
Totally true! We all should embrace the skin we were born with!
Ironic isn't it ??
@@amand1518 I saw that too. But it's from india. Title said "indian bride makeup"
I am from Mexico and my friend who is really white said with a mocking tone "you look hindu" when someone was praising my skin tone, colorism sadly is everywhere, having fair skin is not that heavily advertised in here as in india or oriental asian countries but there is explicit and obvious preference for white skin, bcs of my skin tone ive grew up with discrimination, name calling that indeed started in home, one of my brother has fair skin, im not even that dark but he told us to me and my other brother who is also brown that we look like cockroaches, my mom is white and my dad is on the dark side and my grandma (mother of my mom) said "(brothers name) is handsome, his looks are indeed from (mom's family surname) *looks at me and twist her smile" you dont, u look like your father but at least u also got his intelligence and thats good too" i felt so hurt and thats why i dont really like her, thankfully my dad wasnt there
what does looking hindu even mean and why is it used as an insult. that makes me so sad as a hindu cjkzks:( anyhow power to u
@@eleaina444 I think the person meant hindi speaking by hindu
That is so toxic and sad. You don't have to hang around family members like that. You should tell your grandma that what she is saying is wrong and hurtful. And that everyone is beautiful/go tell someone you trust.
@@eleaina444 They meant look Indian.
@@khushichadha512 Hindi is a language
This is an issue in the middle east as well. They still claim that "we don't discriminate" while they treat darker skinned girls as the last option for marriage, make fun of them constantly and keep reminding girls that they're not "as beautiful as the white European women".
@@g.p7640 colonization
@Brèagha colonization was almost everywhere , some pp, don't change their ways still , dumbass
Brèagha Saudi Arabia and the UAE were ruled by the British indirectly as a protectorate. Just like some Indian princely states were under indirect British paramountcy as protected states and protectorates. Not all of India was under British rule.
@@averyy6681 You're right. Nearly all of the MENA region was colonized by European powers. This includes Saudi Arabia and the UAE. They were under British suzeranity and their oil reserves made them all the more valuable to them as well.
ive lived is saudi for the last 29 years of my life n i have never heard someone says u r better cuz u r whiter !!! where the hell r u from ? i c darker skinned girls married to whiter men all the time .. its not a big deal here !!
Baby fairness massage oil ?? Seriously ???
That was so disturbing. How evil ---
I never saw this add before how could they made something like that
Imagine everyone who bought it. Lol
ruclips.net/video/lxw0kPbOMk8/видео.html
Disgusting AF. I can't believe something like this exists T^T
Pakistan have this same issue, literally EVERYONE wants to have a fair skin. Me and my sister once went to buy foundation from a local store (bcz its affordable and also famous brands don't sell their products here, only fake brand products so we have to deal with it) my sister was trying to like match foundation with our skin colour (bcz we have almost same skin colour) and an employee was helping us chose, then we selected a colour and then the employee literally told us to buy the lightest shade and was like this matches you and we were like b!tch what. Even my 7 year old cousin said she puts on fair and lovely to be fair.
NORMALIZE DARK SKIN COLOURS!!!!!!!!!!!!!!!!!!
It's important to have healthy skin..Indian sub continent has seen use of turmeric, sandalwood, gram flour as facepack for ages.. unfortunately in today's age these product are advertised only as home remedies for skin lightening it is just meant to remove tan if u happen to be in sun for long.it does not change persons colour...and basically it does so much more for skin..it improves skin texture better than any cosmetic.. requesting ur cousins to use it for its health benefits although there is some slight change in color, I have tried myself.
True, I’ve seen those commercials so many times, even sometimes your closest relatives start buying thise products for you and saying that your skin is too dark. 😔 it’s just sad
I remember my grandma would tell me to use fair and lovely so I don't get dark, and my dad would tell me to use brightening soaps. I was like 6-7 years old and I'm still thinking "wtf?"
I used to think fair was beautiful only but now I feel I was so wrong and every race is beautiful
This major problem is all over in Asia.
Funnily enough, in Italy everyone's crazy about tan. People spend an awful amount of time under the sun just to have a darker skin, in total desregard of the health and we also go to tanning salons. Great video, greetings from Italy
This makes me want to move to Italy now- lol
@Sonia Nevermind To be honest people in italy get discriminated for their skin color on a daily basis.. Italians like tan tones only during the summer and only on themselves.. i mean if you are naturally tan and dark bc you're not european that's gonna be a big NO (of course i'm not talking about all italians, there are a lot of Italians who love diversity and different colors, especially the new generation) I'm north african and I personally have a lot of relatives in italy who suffer from racism from a small age... but beyond that, Italians are the sweetest people in the world I promise
This usually happens a lot in Asia. Here in my country. It's often the family members who encourage colourism. They would say "you shouldn't go out too much or your skin would turn dark" Or "we should buy you a whitening cream" And often give back handed compliments like "your pretty but your skin is too dark". And because of this it's often normalized. It goes the same way for body shaming too. Sadly this is the reality. Although I never really experienced the color shaming first hand bc I'm mixed. I still find it disturbing. Especially when they talk like that to my little nieces and nephews.
That is terrifying and tragic. : (
hey army,your story kinda relates to me coz my cousins have darker skin tone and ppl will reffer them as the dark one and its really disturbing
I was compared with my cousins who had lighter skin. My grandma had light skin too my grandma told me to avoid going outside too much not letting me play with the other kids (So I barely know any of my neighbors now because I wasn't allowed outside anymore as a kid, then my parents and grandma would ask why I don't know anyone when they were the reason why I couldn't even go outside as a kid to familiarize or interact with my neighbors). I remembered my relatives laughing at me when I was a kid telling me I looked so tanned and dark after staying in the pool without shade for too long. I was upset and cried in the bathroom and I could barely even hold in the sadness I was feeling sitting on a bench around them. My grandma was upset and scolded me "Why did you swim for too long." "You shouldn't have went to the pool at all look at those kids they didn't swim in the pool and they're not tanned like you." "You're so dark now look at what you've done." My grandma tried to scrub my skin for a week to get rid of the tan (it was painful but I endured because I wanted my fair skin back or else my classmates would laugh at me). I think I was in kindergarten at that time.
I'm more aware now and stuff about colorism and I support and comfort my friends that just because they have darker skin than me doesn't mean they're ugly it's natural and they are normal their "flaws" are normal and I love them either way. I hate how most of us grew up having this toxic mindset.
I often hear my relatives talk about having babies with people of other races so they can have white skin colored babies. Idk what it is with people being addicted to white skin when every skin color is beautiful, especially in babies where it sounds like they're cherry picking. (My english is bad, sorry if this dosen't make any sense lol)
I was never compared. In fact, it was always the opposite and I hated it. My parents would make me come and visit "auntie" and she would call me "beautiful and fair". I hated it even as a kid-
The thing that make me sadder is racist people are not even ashamed of themselves.
Here it is not even about races
yeah maybe she or he got mixed up. it's okay we get what you mean
True
Exactly!!!! And when u try to tell them that they are wrong they are just not ready to listen to the facts
Colourist*
What’s worse are those judgemental aunties who come to your house for an evening tea and gifts you a present: a box of fairness cream and acne reducing lotion.
And whisper to your mother behind your back: “Make sure she uses them.”
Yeah, Karen, my foot.
holy shit that hurts😭
@Pragya Bhushan even my mom would be happy
@Aak S wow, I really hope more families get such open minded parents and elders, who know that having no friends are better than having such fake and disrespectful people. I hope you and your family stay safe and healthy!
If someone said that to my mother my mother will kick them out of house
fuck them often those "fairness creams" are just dangerous bleaching creams that are illegal, and will make anyone skin worse.
When I was in 7th standard one girl said "hey you're so dark/black, why don't you apply powder before coming to school"
I was shook
When all the Indians actually are brown or tanned skinned but the men say we want a fair bride *
Lack of education smh
@@twigisthere83727 ❤✌😉
That's wrong. Indians comes in every skintone. Not only dark. There are billions of light skinned indians like other north Asians.
You are wrong and stop giving fake information..... Indian comes in every skinton
@@crunchygowon3681 that's wrong. Most Indians don't have dark skintone. We can't give a word "most" for Indians in the case of skintone. Indians comes in every skintone.
I still remember the time when a 5 year old girl laughed at me for being dark and told me to drink milk to get a fairer complexion!! I've just started to love my skin colour but incidents like these really make you sad and insecure :(
Relatable....🙂
I know things can be tough when it comes to self love but be kind to yourself and know that change begins within you . Stay strong . You're doing a great job .
I am almost 30yo and I still get to hear sometimes that im sooooo fair and have to get into the sun more often or "are u ill? Because ur lookin so 'pale'!" .....
U know what? Everytime someone say or ask something like that I laugh and dont take it too serious because I except myself and dont want my skin to be darker or "healthier" ... I even used it in school as an apoligize sometimes as I was a kid "im not feeling well...cant come to school/can i go home?" And the teacher: "yep your not lookin good at all...so pale and ill.." 😂
What im trying to say is: Its ok if words hurt you but let them not become a wish to change you!
Iam whiter than the whitest wall painting colour and other are darker than the night...but who cares...its just a colour AND COLOURS MAKES THE WORLD BEAUTIFUL ❤
Sorry for my bad english 😬
I still don't understand the logic behind "tea makes you dark" & "milk helps you become fair" 🤦🏻♀️🤷🏻♀️
dumb kid at the park asked me why i was dark. she was like 6, she should have known better! thankfully, her mum yelled at her lol
“accepting our flaws” so being dark skinned is a flaw?? lol what
Not what she meant.
Aaarrmmmyyy
@@TheOriginal_Unaleska are you sure? In a sensitive discussion such as this, where the very point that’s being challenged is the belief that dark skin = flawed, why use terminology like that?
@@EchoJ Supposedly, and I read this from someone else's comment, it was said because the very idea of being dark skinned is viewed as a flaw in India. This implies that flaws are subjective, which isn't necessarily wrong. But even if flaws were subjective, the question is, "should they be?" Being dark-skinned definitely isn't a flaw. Nothing is really a flaw unless it's legitimately hurting you or someone else.
@@hannahmills9959 agree.
One day I was standing outside... An aunt in my neighborhood called me and she litteraly adviced me to use alovera over my skin coz my skin is darker than my family...I was literally very pissed at that time, it was the first time I was so conscious about looks and colour.. I was in football team of my school so tanning was something so natural to me...just bcoz her granddaughters are fair she come and say so...That really broke me at that moment..I was 14 at that time....I was even ashamed to tell anyone about this at that time and was feeling guilty like I did a crime..
My cousin she is a bit too dark so in my family everyone refers to her as kali mata ... while the one who is fair is called as a beauty.... I'm so done with it ... when so many people judges u ...it hurts
“No one is born ugly, we're just born in a judgemental society.”
hello everyone. I have been seeing a lot of comments saying that this quote was said by RM. I thought so too but few weeks ago I came across posts that said this quote was never said by RM and it's a falsely spread rumor. So I was confused as to whether he said it or not so I edited his name out. BTS is always an inspiration as they said to love the way you are ( love yourself) so I think RM might have said something similar but not exactly this quote. I hope this clarified why I didn't add his name.
💜💜
👌👌👌💜💜💜💜
Yo... I love him 💜 But RM has also made some comments about dark skin that aren't nice bruh "When I first met ... I couldn't see him cause he was so dark..." I just can't remember who he was talking about in the group 🤔 and we all know nobody in BTS is even remotely *dark skinned* bruh... Anyway, point is: maybe not use him as a reference in this *particular* video? 🤷♀️ I'm just super saiyan.
But yes, the quote is also very true and relevant 💜👏👏👏
💜💜💜
This is underrated. This just doesn't happen in India, this also happen in many other countries in Asia. :((
also happens in america
It happens everywhere, in asia it tends to be the worst with the bleaching soaps and creams along with the media... it's just horrible
Exactly! I was shocked to visit the Philippines and see so much colorism.
The fact that they're trying to put these detrimental creams on their _children_ is so, so sad omg.
Being a dark skinned Indian girl, from a very young age the first thing someone would tell me as soon as they saw me was "YoU kNoW...i KnOW tHiS AwESoMe REMedY tO gEt BrIgHt SkIn iN 3 dAyS". That honestly gave me the idea that my skin color was not acceptable and made me want to do everything possible to make myself lighter...I did this even though I love my dark skin and I think its what makes me beautiful. Recently, I have embraced self love and tell the people to keep their ''remedies'' to themselves.
"There are men who flaunt saying I'm tall dark and handsome but a women cannot say that I'm dark and beautiful, then the society will laugh at you" damn where did we go wrong as a society 💔
This happens in Arab countries as well. I’m Saudi and brown in color. Many Saudi men have criticized me for my darker skin color and frequently make impolite comments about my complexion. Saudi men have an obsession with White skin and European looking women. It’s sad that Eurocentric standards of beauty have taken over the world. 😥😩
I am not tall but dark as sun kissed , gorgeous and a I do not care whoever has a problem with that. BE Yourself , love yourself for who You are because in fact Your are created from the divine.
This didn't happen before the second wave of human migration. Once every part of the earth was populated humans should've stopped migration.
@@alexandrahenderson4368 what is your point darling?
@@rosecanjura9799 that if people stopped after the first migration we wouldn't have these issues. Europeans stayed in Europe. Africans stayed in africa. Asians stayed in asia ect. But mostly just Europeans shouldn't have left Europe that brought more problems to others than good. They only helped themselves
*I saw Indian girls putting 3 shades lighter foundation on their face,"Just to look beautiful and FAIR"*
*Putting makeup isn't bad but "using makeup to be fair is bad*
*A dark girl puts 4 layers of that damn "Fair n lovely" it get mixes with their complexion and turns their face GREY*
*U don't freaking need to be ghosty pale to look pretty*
I never liked fair and lovely cause of the texture and smell and I liked my face so much better without that crap on my face
Armyyyy 😍
@@meg_2087 my friend loved using that stuff and still does. I was so happy when CaroliteTM was banned since she wouldn't stop using it yet it was known to be dangerous.
@@tanishasolanki755 i am a bangladeshi here and we also have the same problems in our country
i remember there was a girl in my class who had a dark skin but i never thought of her as ugly
i thought she was one of the most beautiful girl in our class
Armyyyyyy😻
Everyone is beautiful no matter what skin colour. Period.
Kate Hindley awe I am tan
Milky Chip same tan skinned girl here plus I’m Indian
Hey@Sardonicus, I totally get where you're coming from, and you're right! People aren't always beautiful in the way society views them and that's fine. But what I'm saying is that beauty is down to the eye of perception. What I mean is you might find that lady you described ugly, but her partner might think she's beautiful. Are they biased? Yes, but that doesn't change the fact that they do find her beautiful. I mean that everyone is beautiful because they are unique, and honestly I'm not talking about appearances. I'm saying everyone is beautiful because of their personalities and unique quirks. And that's why appearances and skin colour doesn't matter. There are gorgeous people of all skin colours, and they are even more beautiful due to who they are. I hope that makes more sense.
Oh and also, I don't think that you have to be conventionally beautiful to be beautiful because conventions change. In the 1700s it was beautiful to be plump and rosy cheeked. Now it's totally different and that's fine. What I meant in my previous comment is that I think that all skin colours are beautiful
Lightning Bug To all my tanned ladies...or men lol. You guys got the most stunning skintone and the way it shines in the sun is gorgeous. Don’t ever let the colonizer’s set up beauty standards ever get to u 💕💕
Wow... I'm just speechless. I'm very pale myself, but in Russia it's considered "cool" to be tanned. Oh, the world!
Потому что загорелые люди на самом деле красивые и эффектные нежели блеклые, и ничего тут удивительного
This same issue exists in Thailand as well. Skin whitening products are everywhere from glutathione injection in beauty clinics to drinks claiming to make skin lighter. I sympathize with you guys so much India. Hope people would stop stigmatizing dark skinned color someday. Every color, every person is beautiful, let's embrace our unique traits. By the way, Indian people are stunningly beautiful! Lots of love from Thailand.
Well! This is totally a new revelation to me. I never knew.. thank you for sharing this. ❤️
I think people everywhere in the world tend to justify it by saying that white is what makes you look good. even in my house where my parents and my younger siblings would call me names on a every day basis and make me feel inferior just because I don't waste my money on buying products making me fairer I on the otherhand want only a clear skin free from acnes and spots but people don't tend to except the facts personally for me i like darker skintones more than fairer skintones maybe its because I am one of them with a dark skin tone..
Not only in India...but also in other east Asian or south east Asian countries..I have been to Korea for at least 5times ..and every time I go I have seen Korean girls putting so much whitening cream that their colour of the face is much lighter than there body colour...
Thailand is a little different. Don't you have a worse issue of gender changing products and huge number of Ladyboys? How will society accept dark skin when it barely accepts it's gender.
@aditya sai, lmfaoo it’s the 21st century my dude! Are we still not over homophobia?! We should rather be appreciating their country for how open minded they are towards accepting their sexual orientation.
I had a friend back in school, whenever I would go to her house her mom would be like, beta tell my daughter some of your secrets na, you have such fair skin. This is the normal problem of parents in India "gori hai to sundar hai". I was really fed up with this coz my friend stopped talking to me due to an inferiority complex even when her skin was a beautiful golden, coz her mom compared her to me every freaking time I visited their home. This society makes me sick 😖😖
Humera Kachhi so true 😭😭
I'm sorry for that💜💜💜
it's in the genes. who would educate them?? oh god 😖
@@laila1752 IKR!! Imbeciles smh
Actually her mom bleached her own face entirely white and my friend was too young when we were friends. I tried my best to make her understand. It's all in the past but I hope she is actually alright wherever she is rn.
I remember my 8 th grade teacher asking me"why are you so dark" And I replied "it was melanin" But that was nt why he was asking the question, he wanted to feel better about himself.
Sad to hear Teacher like this exist
Should've asked them instead: why are you so ugly?
I had school teachers who used to pick up fairer students to felicitate chief guests, give speeches, participate in inter school competitions and in college we had teachers (in their late 20s) who used to flirt with fairer and slimmer students (who were probably 16,17) colorism and pedophilia hand in hand, i was too young to understand at that time, but when i look back now, i realise how messed up things really are
I like your replay
It’s so basic and logical that it make him look so dumb
Oh weel you could have just slapped him in front of da class
Yes, in Indonesia this is happen too. Girls and woman become obsessed with fair or pale white skin because K-Pop or K-drama influences. Many of my friends becoming obsessed to have fair skin so they will match with their Bias. So in my group of friends, only two people that still have brown skin. They also feel being judged by other woman especially when their go to Cosmetic store to buy some makeup foundation. I tell you in my country, it so hard to find match colour foundation especially if you are have brown or dark skin. Sometimes you have to pre-order it, at the online store , to buy colour of darker foundation, then wait for 2 or 3 weeks to get that shade.
When they do have that colour match with our brown or dark skin at Cosmetic Store, the prices is sooo much more expensive than fair or pale shade, it can be 3x than normal prices of fair shade foundation.
U know some people in my country hate k-pop and k-drama cause this so called fair reason.
They r like they hate cause again it motivates these ppl to judge on skin colour.also plastic surgeries even Indians it self invented it.
But this is wrongly doing they r talented .
But again Indians changing they're gaining confidence on their skin colour also , now most of them r interested in k-pop and k-drama 💜❤️
@@Gbbii_5 i like the kpop genre because it sounds good.
i don't like the kpop industry because it's extremely toxic.
@@Helloknight yup even I and other Indians .❤️
“Looking for fair woman - preferably a doctor.” - I can’t groan loud enough.
teambeining ughhhhh sammeee
Hahahahahahahahahha like wtf 😂
@@savannahdragons3282 what he/she meant is that being fair was the first priority, and being doctor is just a wish or will be good if she is. but fair woman is wanted. this is messed up :(
A lot of demands from a guys family, where the guy is just equipped with a birth certificate.
Okay but how smart can he be to need a marriage add. And how smart can he be to word it like that. A smart woman would see that and find a husband who wouldn’t disrespect her like that. The disrespect comes with the description, hell the whole add page.
I'm so glad that you chose to talk about the relentless refusal to acknowledge Lord Krishna racial origins.
ruclips.net/video/_K1ic7C0FtM/видео.html okay
Racial origins?? You got the word wrong.
What do you mean by 'Racial' origins huh ?
Krishna was dark not fair
🤦♀️🤦🏻♀️🤦🏼♀️🤦🏽♀️🤦🏾♀️🤦🏿♀️ Dark people bleach their skin, light people grill themselves in the sun to get darker!
Love yourself! Because God wanted it that way!
🌈 Because rainbow is also colorful!
All these women are absolutely stunning to me. So unfortunate that their society has socialized them to feel undesirable because of their skin
Exactly!!! I was SHOCKED when I found out that they were not considered “fair” cause of their skin color??? I literally thought that they were drop-dead gorgeous.
Celine Abdallah crazy they are so beautiful
They aren’t just made to feel undesirable, they literally are less desirable. Less job opportunities, less dating opportunities etc
they're so beautiful
@Hanapetals WHAT?? pls explain what you mean...
The mom w/ the two daughters is such a role model, I admire that a lot
My grandma talked about marrying me off to a villager. Why? Cause my skin was a little darker. She used to say this when I was a child 🤨 as if dark skinned people belong in villages or something 🙄
And here my sister always calls me negro since my growing up days to till my adult , comparing my skin tone to her fair skinned daughter...
This is why that lady with daughters said in the video. When you say things like this to a child, even if you don't really think of the thing as a flaw, it just imprints on the child's mind and stays with him for life. I've been through that too.
This made my eyes wet.
Why is this relateable and true?
This happens in Arab countries as well. I’m Saudi and brown in color. Many Saudi men have criticized me for my darker skin color and frequently make impolite comments about my complexion. Saudi men have an obsession with White skin and European looking women. It’s sad that Eurocentric standards of beauty have taken over the world. 😥😩
@@TheBollywoodCritic yeah it's sad😢😢
When I was in kindergarten, a very fair boy would ask me everyday "Why are you so dark? Don't you bathe using soap?" So he was thinking that dark skin is some sort of a problem, and that it is dirty. I remember going home and scrubbing my skin raw. I told this to my mother whose response was 'No you're not dark'. (Didn't help me much)
And all of this continued for 3 long years throughout my kindergarten. So naturally I grew up to be very insecure about my appearances. That bullying didn't stop after kindergarten. I changed school and was horrified to see that boy in my class again. He kept on saying nasty things about my complexion for 5 more years. One day I decided I have had enough. I complained to my class teacher who scolded him in front of the class. He never spoke to me again.
Colourism starts from our homes. My father is fair while my mother is darker. My grandmother, everytime she visits us has the same thing to say 'I thought you would be fair like your father but you picked up your mother's skintone.' And she says this in front of my mother. I can't even imagine what she must be feeling. Now I just don't care who's in front of me, if they talk about me and my mother, I either shout at them or say something witty to shut them up.
So terrible... wish you and your mother all the strength!
Yessss keep up the confidence!!! ♥️♥️♥️
@Lashawnda Stephens I wanted to do the same. But one week back, out of nowhere he popped up and apologised for what he did to me back then. So I forgave him. It was very surprising.
Yes,You should speak up..people might say that you don respect elders etc,but together we can change the world
Tell her that fair skin will be eaten by worms when they die like a dark skin. Worms don't care same as death. Neither worms or death care if you are dark skin or light skin. But you know what would matter a brain to make medicine to live longer.
The baby whitening massage oil thingy Disturbs me, i can't just imagine my Half baby sibling using it.
Can i have the timeskip?
@@Honeyhamsterr around 7:36
It’s okay if a man is dark but it’s NOT okay when a woman is dark?!?!!?! White is beautiful, Dark is also beautiful. Everyone is beautiful, from the outside or the inside. You can’t choose your race.
It’s okay if you’re black, it’s okay if you’re white, it’s okay if you BLUE! You are, were and always will be beautiful!
And to all the racist people: how would you feel if you were disliked by everyone just bcz you’re white or black?
Ok genius, men face their problems too. We too are judged by not our looks but how heavy our pocket is.
I don't disagree with your points but men don't have an easy life either. They have it a lot harder tbh.
@@teenabaskar7000 true
@@settonsai5570 men do not have it much harder, stop kidding yourself. and we are talking about skin tones here, and no one says a man has to have light skin to be handsome. people say that women have to have fair skin to be beautiful, though, which is so wrong. and I admit, men do have pressure to work out and be fit and all that, but according to society women cant to be too overweight to be beautiful and they can't have too much muscle either or they will be too "manly." and the industry is a lot more accpeting to men for example big noses, while big noses on women are "ugly." and women have so much pressure everyday to have perfect skin and wear makeup and to hide every tiny imperfection. and I know that this point does not have to do with beauty standards, but women have so much pressure everyday to get married and have kids. education for women might be ok compared to men here in america (not the same, but we are working on it), but in so many other places in the world women are not even allowed to go to school and must get married and have kids as soon as possible.
@อพอลโลโพไซดอนアポロポセイドン the boys in these countries believe that only light women are beautiful. You can understand that means they are racist against their own skin tone and believe white people are better looking
@@settonsai5570 um dude, we're talking about colour here, of course you need to successful, so do girls, why do you think that only boys need to earn money??
As a black person in South Africa, this really hit home for me
I love really black africans being an milk chocolate( dark for indian) skin adopted woman from Sri Lanka and lived my whole life in Sweden. But I to wanted to be lighter skinned because I was bullied for my skin.
@@jayamilapersson4030 just in case you haven't heard it in a while...
I think you're beautiful, whatever the tone of your skin❤
@Brèagha why tf are u so pressed
@Miss M I actually didn't even know that the circumstances were the same here, I don't know if I am possibly oblivious to the fact, but from the Indian people I had as friends and grew up with it was at all apparent, even now. I have Indian friends who are as dark as me some slightly darker and they all seem to be fine.
But also I don't know what happens when I'm not around, so thank you for making me aware
From my own personal experience, I was judged and sometimes bullied because I'm actually the darkest person in my household... And the thing is, I just burn more easily than everyone else
Society's standards of beauty for non Caucasian people are always just unfair and biased, so I guess if you're comfortable with who you are, you're able to stay strong even when everyone else tries to knock you down
Now in quarantine, since we've all been staying in most of the time, my family has been commenting on how fair and "nice" my skin is. I said that it didn't really matter but they kept saying that "now i look prettier". I don't think my family notices how colourist they are. I'm actually sad and disappointed by that and I want to teach them that it is wrong but of course, nobody listens to a 13 year old kid.
A lot of people have probably stayed inside for so long, without having much contact with sun, that our skins had gotten lighter. That's not healthy. Anemia is also known for making your skin lighter, and that's not healthy either. You sound smart, take care of yourself as much as you can!
Same
Bless your heart 💜
I remember when I was with my half Mexican friend and her grandmother. Her grandmother complimented our beauty by our hair and skin color. My friend was lighter than her grandmother and had brown blonde hair. I was confused what she meant by how pretty we were but it makes more sense now...
❤️❤️❤️
The amount of hate my Tamilian friend gets because of her dark color is honestly disgusting.
IN BENGAL ALSO
நானும் தமிழ் தான் எனக்கும் இது ஆனால் அதை சுற்றி பேசுவார்கள்.😢
Translate:
Even I'm tamil I also get discriminated but in an indirect way😢
@@suntiiqquit3029 don't worry people will love you soon!! 💘💘
Imagine being from a mountainous region in India where literally everyone is fair but except you-
@@suntiiqquit3029 you know, I really haven't seen it before...
I've seen people comment that someone is very fair as
vezhuthu poyidukka
That's it.
And believe me, it is not said in a good way.
For tanned people it is usually karuthurukka.
Both only if there is a significant change in skin tones.
But otherwise no one had actually brought in skin colour in normal conversations.
I am the only one who has not seen it?
I am in shock! In Poland every woman want to be darker.
Because people just want what they don't have......lighter skinned people think that they're pale and want to get darker while dark skinned people think they're ugly and want lighter skin, a girl with straight hair wants it to be curly and a girl with curly hair wants it to be straight
Everything is messed up 🤷♀️🤦♀️
@@user-meow12 agreed
Yeah cause light skin has more chances of skin cancer from sun rays
@@francisbacon4363 😂😂
My brother tells me that all the time
Not every woman and a lot of us very pale polish girls listen to our mothers and grandmothers telling us that we need to "tan a bit" because we "look sick". And this behaviour is sick itself.