How to Sell Value vs. Price

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  • Опубликовано: 10 дек 2024

Комментарии • 200

  • @JasonJarvis84
    @JasonJarvis84 8 лет назад +110

    Great info Brian. I work in a grocery store, my job is to sell fish to consumers. The main objective I come across is the price of the fish that I have on display. I have implemented your tip in showing the value of the fish, and emphasize the quality and freshness that separates my fish to our competitors in other grocery stores across town. This single tip has increased my overall sales, and has also helped my coworkers who have struggled to make sales in my department. Thanks again, for all you do!

    • @et8736
      @et8736 6 лет назад +5

      That is awesome. I guess its also becausecyou are focused on what you can give, not what you can get .

    • @rorschachsjournal2084
      @rorschachsjournal2084 5 лет назад +2

      Do you still sell fish?

    • @brijeshmkt
      @brijeshmkt 4 года назад +1

      Hi Jason, I too am in similar situation, can you help me?

    • @amitgupta696
      @amitgupta696 3 года назад

      @@brijeshmkt display product specification on board letter do not write rate on display board

    • @hassenelorfi3247
      @hassenelorfi3247 3 месяца назад

      Great thing that it worked for you , i want to add something for you , you can use is to read about your fish a little bit = for example whats the benifits of this type of fishes to our Bodies this can help and add more value to your product

  • @manjitdeshmukh2
    @manjitdeshmukh2 7 лет назад +21

    Tactic I use for showing value is :
    1. take them to near future, where they are using our product and seeing real results
    2. while demo showing how our previous client is benefitting out of it.
    3. Asking questions whose answers would be yes only(my favourite)

    • @sololololo4406
      @sololololo4406 6 лет назад +2

      No.1 useful and No.3 is great No. 2 also works if the costumer has some fears

  • @melissahorbal8780
    @melissahorbal8780 8 лет назад +15

    I aim to emphasize how using my service will simplify things for my client and save them valuable time. I also explain how my service does not come with a high mark up when others will charge more for the same product. Finally I listen to my clients and remember what they say. For example at a later date I will repeat something they mentioned was important to them or text them if an important event happens for them. This personal touch illustrates my value and commitment to my clients.

    • @BrianTracyOfficial
      @BrianTracyOfficial  8 лет назад +7

      +melissa horbal These are all great tactics, Melissa! It sounds like you are doing a great job.

    • @gregorionierves7868
      @gregorionierves7868 7 лет назад +2

      Thank you. I will take your example as an inspiration.

  • @sherandeputt3158
    @sherandeputt3158 Год назад +2

    Love this, such a simple video, no loud voice or shouting. No loud music. And straight to the point. Thanks Brian!

  • @AmitTiwari-wf1xj
    @AmitTiwari-wf1xj 8 лет назад +4

    you sound so pleasent, and its seems you are telling true from deep of your heart

  • @MarioTomicOfficial
    @MarioTomicOfficial 8 лет назад +114

    Brian brought so much value to this world, it's incredible.

    • @BrianTracyOfficial
      @BrianTracyOfficial  8 лет назад +12

      +Mario Tomic Thank you, Mario!

    • @Gnomcho7Ribery
      @Gnomcho7Ribery 8 лет назад +2

      Brian, you are the king of sales. I have a question, what is the most imoprtant thing (the core) of closing the deal. Thank you !!

    • @amitgupta696
      @amitgupta696 3 года назад

      @@Gnomcho7Ribery read the customer mind

  • @CaptainCowboy476
    @CaptainCowboy476 8 лет назад +15

    Mr. Tracy . thanks for the awesome advice. I am 47, and just starting changing careers into sales . I am really excited about this. Thanks for the tips. I love the value vs price. brilliant.

  • @denickcarullo904
    @denickcarullo904 4 года назад +1

    Brian Tracy is the Living Legend of Motivational Speakers. He is 76 now. I discovered his books in the Philippines in the late 1980s. I wish he lives to be 100 so that he can touch more lives and inspire more people. May GOD bless you always Sir Brian.

  • @marouanemeziane274
    @marouanemeziane274 8 лет назад +2

    i m a sales agent, i want just to thank you for all your tutorials! so interesting and valuable!
    Respect...

  • @flyingflx
    @flyingflx 8 лет назад +13

    Good thoughts. An additional item on your point on developing a customer avatar and their needs is to have deep customer knowledge; see it from their eyes and understand their use case. This helps make a detailed and accurate avatar and needs profile.

  • @businessboosterinspiration951
    @businessboosterinspiration951 7 лет назад +8

    Brian Tracy's book "The psychology of selling"is a must have book!

  • @WhtJon
    @WhtJon 8 лет назад +11

    Good job as always Brian..... Really the only things a customer cares about are the benefits, results, and solutions for them nor do people like to feel like they are being sold a product or service.... Many sales people NEED to learn how to actually listen to and understand their customers wants and needs as well as seem like they are pushing for a sale just to make a sale... If a person gets an objection over price then the sales person has not done a very good job informing about the benefits, results, and solutions regarding their product or service... Yes you do want to compare other similar products and services to yours although you do not want to bash the competitive products or services although you DO want to let people know what makes your products or services better for your customer's needs / wants.

  • @sid.v609
    @sid.v609 6 лет назад +1

    Hi Brian.
    First of all I wanted to thank you for all your contribution to helping all of us overcome our barriers.
    I am an Albanian guy (European) who has failed in life until 25 years old. And one day i ran into a book called “How to win friends and influence people “ which opened my eyes in so many things and i was able to open a whole new chapter in my life.
    I’ve always seen myself as a follower but ever since I read that book and others like “Think and Grow Rich” I’ve had the thought in my mind that i wanna be a leader and not a follower and I don’t wanna work for money but make the money work for me. I learned this from the books, ain’t my fault haha.
    I’m not the type of college guy but i love reading. I’m very sociable, not awkward and for the last 2 years excelling at my current job which is costumer service for an Italian company in Italian language.
    For the past 2/3 years I’ve been having the burning desire to find the way of initiating a business. But being 28 yr old makes me think like I’m too old for such a big thing.
    Here is my question for you: Am I daydreaming here?
    Thanks in advance

    • @benjaminstanley761
      @benjaminstanley761 2 года назад

      bro where ever you are, do it just do it, you'll never be ready but late is better than never. if you have the idea, you believe in it then do it, man. even if it does work, you learn you grow and go again as long as you love what your doing, or can at least stick with it when you don't want to, you never know where willpower alone will take you, let alone your experience. wherever you are I believe in you, my guy.

  • @rogeliodossantos686
    @rogeliodossantos686 Год назад

    Very good video mr. Tracy. Short and with a lot of content. One of the most common problems I have seen in sales is that people just vomit the features and benefits of a product but don't listen to the customer at all. I have found that in sales who asks more gets more. Sales is the game of discovering the pain of a customer and then and only then offering the benefits of our product. And this is key in high ticket sales.

  • @brettconv83
    @brettconv83 7 лет назад +1

    Excellent! I work for Snap-On Tools and this was a great video. I sell high quality tools at a higher price then some of our competitors selling lower quality tools at a lower price but appear to be similar tools. Selling value and service over price is always my biggest obstacle.

    • @apluspowerwashing7793
      @apluspowerwashing7793 7 лет назад +2

      Brett, I have Snap -on tools I bought in 1978 that I still use every day. Price is what i paid, value is what i got. My $20 pliers in 1978 dollars have been working for me for 39 years or .50 cents per year. Thanks

  • @julietaaragon1357
    @julietaaragon1357 8 лет назад +29

    long live Brian Tracy :)

  • @pawneshkumar7405
    @pawneshkumar7405 7 лет назад +17

    i use what brian tracy taught me.
    i paint pictures of them using their products and enjoying benefits.Making it vivid in their minds makes the offer compelling to them.
    i also use metaphors to show price comparisions...e.g. for a price less than a coca cola bottle per day or a cup of cofee,you can invest in your child s health and see them more active, growing better and developing strong immunity in the years to come and also may reduce uncomfort of recurrent medical visits and expenses.
    wont it be great??

    • @brijeshmkt
      @brijeshmkt 4 года назад

      Hi Pawnesh, you have come with great values against price!

  • @asimbaki
    @asimbaki 8 лет назад +2

    I didn't know I was setting up my first business plan correctly. before watching this I had confusions and fear in my mind and was thinking to think something new.
    Once you said study successful people and you would be successful.
    Thanks for sharing your years of experience.

  • @tiranfdo
    @tiranfdo 8 лет назад

    Incredible lesson, expressing value customers they are paying for added value for their business not just for another product or service .

  • @thekryptikrose
    @thekryptikrose 5 лет назад +1

    Brian, you're the best sales and business teacher ever! Thank youuuu

  • @peterford5461
    @peterford5461 5 лет назад

    This video was shared by our Warehouse manager on our Company Whatsapp group. Fantastic video and lesson.

  • @Lola-ok8gd
    @Lola-ok8gd 8 лет назад +4

    Hi Brian, I am second year into starting a business in the UK. Every time I get down or lost I get one of your great videos up to put me back on track. Thank you. Tania

    • @BrianTracyOfficial
      @BrianTracyOfficial  8 лет назад +1

      +Lola 58 Thank you, Tania! I am so happy my videos help you to get back on track.

    • @shadism1714
      @shadism1714 6 лет назад +1

      Lola 58 Good luck With your Business Tania

  • @Billcameratech
    @Billcameratech Год назад

    I agree. To the point of value, I've found it builds relationship (a la Consultative selling) when sometimes I have to tell a customer, no, actually the product I have that you've asked about cannot do what you want and you should keep looking for the one that can meet your needs. The customer realizes I'm thinking about the value to them and not my desire to make a sale and so is more likely to listen to me going forward.

  •  7 лет назад

    Good evening Mr. Brian Tracy. First, my name is Trần Lê Cường. ( you can call me cường if you want.), this Video is my first video which I've watched and I'm really apreciate everything you show me from this video. I totally agree on your concept. the reason I agree on this is because I understand one thing. Every single person who've decided to buy one product or service is because the'll see the great picture in the future when they decide to buy it and that picture is the result of the value come from that product or service. And I think If I'm just focusing on sell something with the cheap price rather than give something that have more value, that will be cruel.

  • @carlosximenez3162
    @carlosximenez3162 2 месяца назад

    Mr Tracy... you the man¡ thanks for sharing your wisdom.

  • @cryptofox9788
    @cryptofox9788 4 года назад

    Funny how Brian's videos and audio trainings I've bought and learned from still hold true even in today's different sales methods. Tried and True!

  • @skepticalbutopen4620
    @skepticalbutopen4620 8 лет назад +1

    I work in the field of healthcare and we focus on the patient experience. The greater the experience we can bring to a patient the greater value we are to them. Being a patient in a hospital can be the worst time in most peoples lives. It is our job to make the experience as safe and enjoyable as possible given the tough situation.

    • @BrianTracyOfficial
      @BrianTracyOfficial  8 лет назад +1

      +The Entrepreneur: Mr. D I think that it is wonderful that you put so much care and effort into your patient's experiences. Too many doctors today are not aware of the emotional toll hospitalization has on patients. Your patients appreciate your extra effort to care!

    • @skepticalbutopen4620
      @skepticalbutopen4620 8 лет назад

      +Brian Tracy thank you. Thank you for also being a mentor to me and changing my life and career.

    • @tramyen9042
      @tramyen9042 8 лет назад

      it's really interesting, could you share sth more about your service? Where it's been in place?

    • @skepticalbutopen4620
      @skepticalbutopen4620 8 лет назад

      +trâm yến we are a major healthcare system in the U.S. and we operate mainly in the state of Pennsylvania but we also have hospitals across the country and internationally.

  • @ShawnCasemore
    @ShawnCasemore 3 года назад +4

    "People don't buy products, they buy the results they give them." Great insights Brian!

  • @juliolaredo122
    @juliolaredo122 4 года назад

    Many thanks Brian, less than 5 minutes video showed me more than several training courses. Congrats!

  • @matttalsma721
    @matttalsma721 8 лет назад +6

    Competence = Confidence

  • @BrownEyeGirl52
    @BrownEyeGirl52 8 лет назад +2

    I really like how simple this is put! Super valuable!!

  • @dandogful
    @dandogful 7 лет назад

    I learned a lot from Brian, Chet Holmes, and Keith Rosen. It is True value supercedes price when you have a product or service that is superior. Im a musician and in the independent living communities there is a glut of pianists that play standards and vocal crooner music such as Sinatra, Dean Martin, Bobby darin etc. I Play guitar and I always tell the dierctor or restaurant owner that I play guitar and play everything from classical, Latin, Jazz and pop. I can get more work than most musicians because my value lies in my variety of repetoire.

  • @ahmadjamalmansour1002
    @ahmadjamalmansour1002 8 лет назад

    hi sir, i'm appreciating your effort and sharing your experience with others through this useful channel . the purchasing drivers for all consumers allover the world are two main factors which are quality (value) and price . so number one we have to understand the consumer and customer segmentation to realize easily with whom I have to concentrate more . and end of the day there is a magical statement " features are telling and benefits are selling "

  • @Jingjuliv
    @Jingjuliv 8 лет назад

    I do it a lot just like you teach! The result is fantastic! I look forward to make more sales simply explaining my prospects how benefits they will get, and get a YES on the deal from them first, before letting them compare the price. Yet, YES, YES, YES, is already close price. :)

  • @dounyacontacts5895
    @dounyacontacts5895 7 лет назад

    You are the best in the world. I always use yours strategies in my company. God bless you

  • @wagen8084
    @wagen8084 5 лет назад

    i'm veeeeeryyy glad and thankful that i found the most valuable teacher .... his words like magic ..

  • @dr.haripalduseja1686
    @dr.haripalduseja1686 6 лет назад +1

    Thank you Brian Tracy.
    Sir,You are inspiration for us.I eagerly wait for your new book. I always make search everywhere.
    Books like Maximum Achievement Goals,East that Frog changed my life.We love you.You are the Best.

  • @jswong8200
    @jswong8200 8 лет назад +4

    Brian, your videos are extremely excellent and helpful particularly for people such as myself who have just transitioned from a technical role to a sales role! Your delivery is articulate and eloquent. Thanks so much for these videos! Have you written any books?

  • @parkjune8171
    @parkjune8171 5 лет назад

    I appreciate your movie which is very helpful to move forward to value and consultant sales activity.

  • @camilasimao3290
    @camilasimao3290 8 лет назад

    Brian thanks from Brazil. This video helped me a lot!!!

  • @SalesLeader
    @SalesLeader 8 лет назад +1

    Loved this thanks Brian - people don't buy products, they buy the value of the outcome.

  • @MgaBrown
    @MgaBrown 8 лет назад +1

    The Power in Value over Price
    Hello Brian, those are good ideas about selling on value and not on price, I also like the great use of environment you used to present the video, I have seen other people speak about value verses price however the place they recorded their video did not reflect the messages they were giving.
    Excellent Presentation
    Apart of value I can see is presentation which shows you give excellent value. I have learned a lot just looking at the value of your presentation, I can see why you are one of the great names in personal development.
    Powerful Introduction
    I love your choice of music and the introduction video, many of the people who I have seen present on value verses price, have not bothered to look carefully at these important areas. Indeed the experience that you have give in the professional way your presentation is constructed shows why an investment in your services would be money well spent.
    Attention to Detail
    Your attention to detail in the making of this presentation, does show clearly why the advise you give is clearly congregant with how you are delivering it. You are the person who can be trusted to deliver good advice because the message you give is in line with how you deliver the message. I have learned many great lessons from your presentation today, on a multitude of different levels. To become the best you have to learn from the best. You are the best.
    Edwin C Barnes
    Like Edwin C Barnes in the book Laws of Success, can also see a Thomas Edison in you, and like Barnes I might me tempted to travel Blind Baggage to work with someone who delivers great value to his clients.
    You Don't Know What you Don't Know
    In concluding I acknowledge that there is a wealth of knowledge and learning to just put in practice the ability to give real value to clients as you have described in this presentation. And look forward to learning as a student at the foot of a great master. Indeed the greatest people were apprentice at the foot of their masters.

  • @JarodBillingslea
    @JarodBillingslea 5 лет назад +3

    NOTES:
    - Quote: "Customers buy or value your service because they anticipate [and] enjoy a value that they would not have in the absence of your product or services. People don't buy products; they buy the results that product will give them." - Brian Tracy
    - Focus on explaining how your offer works for the customer by expressing how your offer will benefit them and is valuable to them. If you focus on why it's valuable, the price will be less and less important. And if you don't do this, the only thing you can talk about is the price. Make the offer valuable, not pricey.
    - Value is perceived based on how beneficial your offer is to the customer. The more beneficial an offer is, the more valuable it is. And this is how you will be able to control how much value you're giving a customer.
    - Show your customer how much they will benefit from your offer if they make you their choice, and you will start to sell and build value. Remember: the more you focus on the value, the less important the price becomes.

  • @felicitasreyes6024
    @felicitasreyes6024 7 лет назад

    Bryan, thank you for this sharing. Also providing after- sales service is valuable. Like me in the insurance industry I explain again the value of the plan when I deliver the policy contract.

  • @edvega3675
    @edvega3675 6 лет назад

    Thank you Brian
    With love from the Philippines🇵🇭

  • @samiesmilz
    @samiesmilz 8 лет назад +1

    Great lesson

  • @orgutochi1624
    @orgutochi1624 4 месяца назад

    Such a simple but great strategy

  • @sofiaondemand
    @sofiaondemand 5 лет назад

    watching this today it really helped as when I was you I was very good at selling my mother produce now that I am an adult I had started own business and selling my produce is the hardest part as I did not know how to communicate value, thanks a million time

  • @DamianMathew
    @DamianMathew 3 года назад

    So obvious, still good to hear it in such clear words, thanks a lot! Made me more confidant

  • @cszmotorspreston9758
    @cszmotorspreston9758 4 года назад

    Love Bryan😘Thank you for teaching us.

  • @dmitryshtefan5436
    @dmitryshtefan5436 8 лет назад +1

    Dear Mr. Tracy, thank you for you efforts to help people to be successful. Every video you produce is so much filled with valuable information. :)

  • @Monoperty
    @Monoperty 8 лет назад +1

    Thanks Brian, you have given me a lot to think about. Unfortunately I do not have any experience that I can share as advice at the moment.

  • @joey.silayan
    @joey.silayan 8 лет назад

    thank you Mr Tracy! something that helps me is "empathy" with a client.

  • @Mogwai88
    @Mogwai88 Год назад

    Just perfect, very actionable!

  • @joytanti-businesslifecoach3029
    @joytanti-businesslifecoach3029 4 года назад

    U r one of the best ideal for me sir thank you so much for your valuable service 🥰🥰🥰

  • @OHRWILL
    @OHRWILL 8 лет назад +2

    Great Video!😊 Thank you Mr. Tracy

  • @Cocoyzkie
    @Cocoyzkie 8 лет назад +1

    Thank you Master.

  • @kabirbadaloo7849
    @kabirbadaloo7849 7 лет назад

    Love this video as simple as it is showing the value awesome thanks 👍🏻

  • @catherineett5100
    @catherineett5100 3 года назад

    Great insight . Thanks

  • @leonkonstantin_music
    @leonkonstantin_music 8 лет назад +2

    You are the best.

  • @northyippie7789
    @northyippie7789 7 лет назад

    Great value in this video! Thank you very much.

  • @Veronica_oui_a_la_vie
    @Veronica_oui_a_la_vie 3 года назад

    Great tips Mr. Tracy, Thank you! You have a new subscriber!

  • @Jszamosi
    @Jszamosi 8 лет назад

    Thank you for the video! I think it's also important that the product or service someone wants to sell in reality actually have those stabile and real values, they don't just sell it with smart marketing tools. I think it is important to really take an insight weather what I am offering is really making a difference in the world or not. If not, there might be new ways to estabilish that (via networking with other companies / oranisations or other ways) or change to something else that the person really feels valuable. I think awareness and connectedness to the whole is also necessary when we are positioning out product. For example: Who is the worst customer, who is the person on the other half of the globe who can't afford to buy my product (because they don't even have drinking water from the tap). How can my product be so valuable that it will not only pay off my working hours and living expenses, but make it possible that I also offer to those who are in need?

  • @realpropertypalawan7844
    @realpropertypalawan7844 8 лет назад

    Thanks Brian, Your videos are very helpful.

  • @coffinheadcoffinhead
    @coffinheadcoffinhead 7 лет назад

    Thank you Mr. Tracy

  • @Doctorhealthtips
    @Doctorhealthtips 4 года назад

    Wow Brian is always outstanding!

  • @lesdorco8398
    @lesdorco8398 7 лет назад

    Thank you Brian. Live long.

  • @adityahyundaitrainer9138
    @adityahyundaitrainer9138 8 лет назад

    Nice words Mr brian tracy.It really helped

  • @ambercortez19
    @ambercortez19 7 лет назад

    thank you Brian Tracy...

  • @alexiscamio4542
    @alexiscamio4542 3 года назад

    Thank you!!

  • @andreguerin2461
    @andreguerin2461 5 лет назад

    Thank you good information, I create a new product and I gonna apply this formula.

  • @kobby743
    @kobby743 7 лет назад

    Be there on time. Brian you are great

  • @Oliverjimenez627
    @Oliverjimenez627 6 лет назад

    thank you very much for your that info, I love it.

  • @jesusromero2313
    @jesusromero2313 4 года назад

    very helpful thank you

  • @raychelleinjete4024
    @raychelleinjete4024 4 года назад

    Thanks Brian

  • @faizifoundation5784
    @faizifoundation5784 5 лет назад

    thank you very much Brian ...

  • @MohitSinghRawat
    @MohitSinghRawat 3 года назад

    By exactly giving the customer what he is looking for !

  • @VoluntaryLiving
    @VoluntaryLiving 8 лет назад +3

    Love you Brian!

  • @ScribblebytesWorldwide
    @ScribblebytesWorldwide 5 лет назад +1

    Thank you Mr Tracy! Very clear and you actually added value! 😂

  • @Free_Ross_William_Ulbricht
    @Free_Ross_William_Ulbricht 6 лет назад

    Keep up the good work! You are the best!

  • @alexiscamio4542
    @alexiscamio4542 6 лет назад

    Hello . thank from Paris. Il will make the first level today..sport fitness and GOOD feeling.

  • @Kabaso_Lumbeta
    @Kabaso_Lumbeta 4 месяца назад

    Yes indeed I can testify what he as just said

  • @ladiiyb
    @ladiiyb 4 года назад +1

    I am so happy that my professor directed me to this video.

  • @gpowell8424
    @gpowell8424 6 лет назад

    Very helpful. thanks -

    • @BrianTracyOfficial
      @BrianTracyOfficial  6 лет назад

      Thank you for watching! For more sales tips, check out my most recent article: bit.ly/BTSellAnything

  • @Promediazchannel
    @Promediazchannel 7 лет назад

    Great tips, I already focus on the problems I solve for my clients instead of the technologies or method of how I do it, and I can easily see the differences of both ways even in the red ocean markets I have been through.

  • @Somar2004
    @Somar2004 8 лет назад +1

    Thank you!

  • @DonAdami
    @DonAdami 6 лет назад

    Thank you sir !

  • @cartoonmark75
    @cartoonmark75 3 года назад

    Excellent advice

  • @educationcentral_
    @educationcentral_ 5 лет назад

    Well said, this guy's a pro

  • @neerajkapoor8537
    @neerajkapoor8537 4 года назад

    Normally every competitor sales person selling the same product, say for example we are dealing in Industrial Air compressors, is explaining almost the same benefits. Then how we can distinguish our product and services to win the sales

  • @medsonoscar6031
    @medsonoscar6031 7 лет назад

    Thank you

  • @ToManyCatz
    @ToManyCatz 2 года назад

    Great person!!

  • @kushvideo1759
    @kushvideo1759 6 лет назад +1

    Awesome video

  • @qasehasan392
    @qasehasan392 8 лет назад

    MR BRIAN TRACY THANKS

  • @ashleylee5166
    @ashleylee5166 8 лет назад

    Very helpful!

  • @justinbieberqq51
    @justinbieberqq51 7 лет назад

    You are incredible!!!!

  • @exoticcexoticc5716
    @exoticcexoticc5716 5 лет назад

    Thank you!!!!

  • @mohamedbendhaou3019
    @mohamedbendhaou3019 Год назад

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