I would take a moment to champion YT over Twitch, but they are taking weeks to fix a perceived error where they made FF14 disappear from the "game title" selection during uploads the hour FF16's demo went live. It's especially brutal if you livestream.
I am okay with this. mainly because I have thought the sub split is fair. You get a lot more out of the affiliate agreement then I have seen you get from the partner agreement on RUclips at least for streaming. You are actually paying for the subscriber program with the split rather than then streaming as a service. Your subscribers get a lot more perks on twitch therefore the 50-50 is fair enough. I'm not going to see that 70-30 anytime soon so I'm glad to see deserving creators get it and it is a net positive especially after the branding terms that as far as I know still have only be fixed*.
@@SlickE I mean this is just a net positive. It doesn't harm streamers who are on the lower end since they were already getting 50/50. Although it may be a positive change it's obviously not enough of one to really matter.
Harris, just want to say thanks! I watched your channel religiously when I started out on RUclips 3 years ago, and your advice really helped in terms of choosing equipment, gear, setting it up, how to get the best of my streams, and just other general awesome advice. Again, thanks!
I watch a lot of GamingHarryYT and I just want to say their content is amazing, worth it, and knowing that they took advice from Harris is just beyond awesome. ❤
Can't say I'm surprised. Twitch has always felt like an impulse buy from Amazon. In all the years that they've owned Twitch there has never been any kind of indication of strategy coming from Amazon as to how Twitch plays into their long term corporate goals.
They also wanted it to get Twitch's code and infrastructure so they could turn into Amazon IVS (interactive video service). Basically they sell people the ability to make small twitch like services
@@CaiRobinson it is, yes. funny enough: this service powers kick, a competitor. Which is why I assume amazon does not care about streamers leaving twitch and starting over at kick since this increases kicks monthly bill on AWS. So in short: More streamers on kick = good for amazon.
@@Pelzvire 'More streamers on kick = good for amazon.' And the profit is probably even better, by letting them do almost all the real work and Amazon only provides the infrastructure investment. They probably want everyone to switch, and are leaving Twitch with no real direction and letting it fail organically so Amazon aren't the bad guys on everyone deciding to switch.
As a full time partnered streamer I can confidently say right now this serves about 0.00006% of Partnered streamers on the platform. Majority of partners rely on Sponsors, Donations & Gifts / Bits. Literally I'm sitting on 2.3K subs and I don't even have access to this 70/30. Another Twitch L & more needs to be done. Plus also streamers on more than 350 individual subs were on the old 70/30 contracts anyway, so Twitch not really going out of pocket for this! Very frustrating times, and Twitch just put this out due to all their mistakes time and time again! Thanks Harris appreciate you taking the time on the video!
If you're a streamer I just feel like you want to be in an environment where you feel secure at work. Knowing that your "company" is not profitable is a huge risk factor for your future. Twitch is obviously stuck between a rock and a hard place. Super weird that they're owned by one of the biggest most profitable companies in the world and they cant figure out how to make money.
Because offering 1080p 60fps live-streaming to the amount of people they do, plus Twitch Prime is just an absolute sinkhole of money. Most livestream platforms make very little money (with YT being the exception)
Twitch prime is honestly one of the biggest factors if not the biggest. They could probably give everybody 70:30 tomorrow if they dropped Prime subs. They're just stuck with never being able to do that bc it would absolutely kill the platform. Another money sink for them us probably the fact that they (last I heard Anyway) keep every vod and clip even if the channel is banned or deleted it themselves. They're also technically publicly available if you have the correct link (it's a special stream link not the normal one) or know your way around the API. It's the reason people were getting DMCA strikes for really old and/or deleted Vods. Twitch's solution was to just not actually strike you if the vod is basically tagged as deleted.
Streaming is akin to being an independent contractor than a "worker" or employee. You run your own content, you can dictate your own schedule, and you are free to venture into other platforms (not simultaneously on Twitch's part) to earn more revenue. The company has rules you comply with (what you can or cannot broadcast, what rules you must abide by, etc.) If you go into this business without any plans to diversify your revenue streams, all it takes is your audience to leave or you break a policy that results in a ban, or a platform decides to go belly up (mixer) and your stability is all gone. Why do you think all the big companies now have streaming services that charge $10/mo for their entire library... to circumvent cable and give those who only have internet the ability to enjoy the same content as those who watch on Spectrum tv or DirecTV. Unless you are a big streamer, and actually establishing that rainy day (or retirement) fund with a portion of your profit, you will never truly be secure. Maybe your small income is combined with a steady 9-5 that you can live off of and it's just an extra way to pay your bills. Maybe your significant other provides income and you stream while watching the kids and being a stay-at-home parent so you can save on day care. Most jobs have signs that the company is not profitable, customers stop coming, the service starts degrading, benefits get reduced or phased out. Streaming has those same signs, just muddled because the room is your competition, the platforms have all been bought out or owned by bigger mega corporations.
Amazon is known to be quite ruthless in how much they demand of from their employees. They've basically make their own teams compete with each other and reward the teams that win and get rid of the teams that lose. It's not like being owned by Amazon means that they'll send their advisors and experts and all their resources to help you succeed, and that everyone's cooperating towards a common goal. Instead, you become subjugated, and work alongside cutthroats.
That's because when Amazon bought them out the people who MADE twitch all left shortly after. I guarantee if it was those original creators it would be able to turn a profit.
But also imagine how much 20% from their 6.4 million streamers, to show papa amazon that your platform actually makes money. Then to counter that with we need more money from you. Is a hard sell for the suits. But, don't think its the right time for amazon to be money greedy when there's clearly others taking the dubbs.
I can't even imagine worrying about this anytime soon; I have too much growth I need to do. If Twitch is trying to keep creators, it sounds like they're trying, but it's not enough of a move.
Streamer-Life Goals.... ******* ^ Referring ONLY to the visuals of Harris' amazing videos.... the lighting, the set up... always ALWAYS amazing. Hope one day to be able to emulate this on my own
Geez you're camera is amazing and the sound quality for your mic is crazy good. I also love the color of that desk, sorry I'm just admiring your entire setup lol
Thanks for the update Harris. I always find your content so entertaining all the way to the end even on boring topics. Implimenting alot of things that ive learned from you, thanks for all the help!
This is a great analysis. What I’ve suspected for a LONG time when twitch ‘takes away’ from streamers or makes weird policy changes. It’s less them and more amazon pressure.
Great Video bro. To me it felt like this was all to apease the very top of Twitch to stop them from moving since so many large creators were getting their first streams on YT & Kick in and testing waters with changes of going back to 50/50 after however long. Looks more like a bandaid to make more money & also feels like the "they won't be so mad when you pee on their leg after" strat that Dan was talking about in another video, which is trash. I hope they eventually do better, in the meantime I hope this also pushes more people into a corner so they diversify their content & income, ending up better because of it.
Love your chair. Love that there is some good news to talk about. It gives me something to work toward with my content creation/streaming career, but it could definitely be better. Thanks for the great information you put out. 🤘
Dear Harris, i have been following for a few years and the hints you give and the help you provide are worth more than i could ever say. Thank you for thinking not just about your self, but for doing so much for others who can learn alot from your clips & vids. Keep it up 👍
One thing I don't hear most people comment on is that while a very small number of high level streamers will be able to benefit from this 70/30 split it does mean that Twitch will be taking in a bit less money now. Do you think Twitch is OK with that? No, of course not. Twitch is going to have to do something to bring their revenue back up again and you can be pretty sure that money is going to come from the streamers, ALL the streamers. It's not just going to be top level streamers affected by whatever change they will implement. In other words, things will continue to get worse for streamers on Twitch. We just don't know what that change will be yet. Before Amazon took over I watched Twitch all the time, back in the days of "bleed purple" shirts. I was lucky enough to have a cushy job (server admin) and kept Twitch running all day at work in a 3rd monitor. When I went home I usually watched even more twitch. Shortly after Amazon took over I got sick of the SJW cancer infestation and switched to almost exclusive YT for entertainment. I've not watched a minute of Twitch in the past few years. Twitch appears to be dying now. There's almost zero discoverability for new streamers. The revenue split is horrible. The staff is abusive and filled with pathetic soy-boys. I expect we will see Twitch sold off in a few years and slowly disappear into obscurity.
I still have such a long way to go on Twitch before I can even begin to be affected by this. I'm just a mere casual affiliate with a touch of social anxiety who knows he needs to put in more time and effort. What Twitch has done is given a 20% gift card to their loyalty members and the super rich whilst all the rest of us on the lower deck of the Ttitanic are being left to drown in the freezing water..
Thank you so much for the video and thank you for the lo-fi playlist. I see that the playlist is on spotify, so is there a way to download the music? Or is there a youtube version of the playlist?
The clip browser is definitely a good idea for Twitch. It could turn them into real competition for RUclips and TikTok. As an Amazon affiliate I'd like to see a lot more integration of the two websites. Going as far as letting people on Twitch browse my Amazon video creator hub videos as VODs and integrate idea lists from Amazon. I've been thinking about making camera gear idea lists streams, but don't have an audience on Twitch so discoverable VOD content would be the main upside starting off. The odd and kind of ironic thing is that Amazon has influencer streaming but then they don't utilize twitch's userbase and with the new Twitch ToS I don't even know if you could simulcast to Amazon and Twitch at the same time... The new split's $100k cap makes sense, though the low end starting point should be lowered quite a bit more, IMO. The people at that level of getting subs yet having something like 25 to a few hundred non-prime subs seem like the ones that would need it most.
Hey there! As a fellow Twitch streamer, I completely understand where you're coming from. While healthy competition is undoubtedly beneficial for both creators and platforms, the 50/50 revenue split on Twitch can indeed feel a bit greedy at times. It would be great to see more flexibility and options for streamers to explore other platforms without feeling financially burdened. Ultimately, having more platforms to choose from allows us to diversify our audience and potentially increase our income streams. Let's hope that the streaming industry continues to evolve and offer fairer revenue sharing models in the future. Keep up the great work on your channel!
Thanks for the information, Harris! I guess what I'm confused about is this: for existing Partners that have the 50/50 Tier 1, 60/40 Tier 2, 70/30 Tier 3 agreement, when they sign the new Monetized Streamer Agreement, do all tiers revert to 50/50 if they don't qualify for the Partner Plus program? And also... within the Parter Plus program, are all tiers 70/30? I was reading a FAQ and it advised "...please note that members of the Partner program who are already receiving a premium revenue share rate under another Twitch program will not be eligible for the Partner Plus program..." and "...all benefits in the Partner Plus program are included in the Premium Partner agreement...". Is the 50/50 Tier 1, 60/40 Tier 2, 70/30 Tier 3 agreement, considered the Premium Partner Agreement? or is there a world where current Partners receive 70/30 for ALL tiers right now? I appreciate the effort on Twitch's part, but these types of changes only help the upper echelon of streamers, and actually really complicate things. It makes earnings unpredictable when the changes are unclear, and viewers are being discouraged from gifting subs and using twitch prime to help qualify their favorite creators for the program.
So I think the 70/30 should be for all. It's discouraging for viewers to sub, if they know the streamer just gets 50%. Twitch can balance this by taking 70% of the ad revenue. I know I would be fine by that. If I could make a list of stuff I think could improve Twitch. It would be: 1. 70/30 split across the board. This might be costly for Twitch, but good for the streamers. 2. VOD and Clips tab, one for each. VODs don't stay forever, but having a tab where people can watch them, without having to go to each individual streamer, I think could be beneficial. And the clips tab basically explains itself and have been addressed by multiple people. 3. Twitch Mobile, have a separate stream key to stream a vertical version (maybe team up with Harris, Twitch?) so you can stream both a mobile friendly stream, and PC friendly stream. This would generally increase viewership as people would be more compelled to watch streams on the phone, which right now is kinda meh, because Twitch-streams aren't catered towards it. 4. Amazon owns Twitch, so let Twitch streamers use Amazon affiliate links, maybe even set them up natively, so they're in Twitch. If someone streams arts and crafts, there could be an affiliate link to the gear they're using etc. 5. Twitch-sourced sponsors, sorta like StreamElements does, which could give small streamers a chance to get low-level sponsors, and Twitch involvement with the sponsor actually makes sense.
🦄🦄🦄 Love your stuff man. My one stop shop for everything production value. I'm happy with this cause it's a step in the right direction. If this happened WITHOUT twitch being greedy as heck the past month, I think the news would have been better received. But now it seems more like PR to keep the upper tear streamers from jumping ship and losing that revenue
Thank you for directly acknowledging Amazon's role in all of this. I think a lot of people conveniently forget who's really behind all of Twitch's terrible decisions.
Amazing info as always, thank you. I do struggle to understand the views of twitch's/Amazon's business model. If you purchase products you know the more you buy (bulk buys) the cheaper per unit. So is the upper cap kind of shooting themselves in the foot a little and the lower cap, I get, although it feels odd to have it only paid subs. The more money people pump in the better for twitch. I can see more creators going to another outside service to gifted stuff and telling people to only sub if its a paid sub unless they want to gift elsewhere then that takes more money from twitch. thus shooting themselves in the foot. I feel like there is a big gap in the market for these monetisation platforms like streamloots, patreon, etc to really capitalise.
I’d say watching that Twitch stream gave a more humane touch to what’s going on with Twitch. I really hope they figure it out. It’s a fun platform to be on. Thought it’s the people that make it fun the features help aid that fun :)
Liking this just for the effort to fold that blanket 😄Neither happy nor mad about it... Twitch is owned by Amazon and the latter is highly profit driven. It sucks for the vast majority of content creators on the platform (myself included) but I've come to the realization that if I'm going to grow be it Twitch, RUclips, Kick, Rumble, wherever ...a lot of that is coming back on me to own and determine where is the best place(s) for me to focus my energy on making things happen for me. Every streamer is going to be different obviously but one thing is abundantly clear ... don't sit back and wait or hope for Twitch to do right by you and find your best fit where that can happen.
Love the new camera angle, your videos always look great. Some how this looked even more professional. Quick question if you have time, how has Twitch been spending Amazon's Cash? Thanks again for the content.
Your assessment seems spot on! As a streamer I feel heard and that they’re at least attempting to give more to streamers given their budget constraints. I’m also glad to see more transparency and Twitch execs being willing to engage with the community.
Thank you for the breakdown. really appreciate all of your videos over the years. Completely agree with what you said. Now I've got to get busy trying to hit that magic 350! For me, this announcement from Twitch puts me over the red line. I'll be financially breaking even for the first time. For me, the announcement is the life-line that I (yeah, I know, desperation is never pretty), but a life-line that I desperately needed!
Hey Harris. I've been listening to some of your music for a while now and I can't seem to find the right song for an intro I'm trying to make for my first official video. it's just a clip of me and my buddies riding in a cart on Red Dead Online for just a few minutes. i figured since you know music better than me and a person that care for us new content creators that id ask for your help. What song would you recommend?
Personally as someone who only managed to just scrape near affiliates I'm still going to stream on kick and post the vods on RUclips. As a really small steamer that's doing it because I want to outside my day to day job. Kick and RUclips are just a better option for me personally. And this split is a guess a good first step but still not enough for the vast majority of streamers
Glad they're doing the split, sucks it's near impossible to reach. Also, I cannot help but compare your microphone to the one they use on the price is right 😂
I feel that this is just a attempt by Twitch to stop the bleeding. People leaving at all levels for YT and Kick or somewhere else which means viewers are leaving as well to follow their main creator. Clearly Twitch can't afford a 70/30 split for all creators which was basically said in the video but I think Harris is right and I've said it before. Amazon is putting pressure on Twitch to get their books in the black and it goes without saying that there is a assumed "or else" at the end of that. The rest of this year could be interesting.
this is the first real, thought out take from all the twitch announcements ive seen so far everyone has been jumping on the bandwagon asmongold started screaming "twitch hates creators" "twitch is killing the platform" "when will twitch learn that they are killing creators" "this is why everyone is moving to kick" they are all forgetting that a business runs on money, they can make their cake and eat it too, someone needs to buy it so they can keep making cake. hopefully now that this has been posted, more high profile twitch faces will come out and try to talk some sense into the creators still crying wolf about all these changes you are absolutely correct that more needs to be done and that twitch needs to work towards the youtube 70/30 split, but its a start, and its better than nothing to ensure the platform doesnt just fold for good and actually destroy a heap of creator careers, a lot of which have put all their eggs into this single basket (which i believe is a terrible decision but thats me)
It’s incredibly weird how there’s a cap. At most revenue split jobs, the initial split starts out more favorable to the company, but then as the individual gets more successful, the split becomes more favorable to the individual so that they can better capitalize on their success. Twitch took the complete opposite approach.
the initial split is still favorable to the company what are you talking about, getting to 350 natural subs(no gifted/prime) is ridiculously hard and at 2900 subs you that 20% difference is one sponsored stream per month diff in money, not to mention there is like 500 ppl that have more then 2900 subs. They took the approach you are sayin, but added, if you are cream of the crop you get a little less cuz u wont be missing it as much but our bottomless pocket will.
@@aleks_moldi it doesn’t matter how difficult it is or not. Nowhere in my comment did I mention that, so I’m not sure what you’re arguing about. I only said that it is backward from how splits work in most industries. They almost always get more favorable to the individual the more successful the individual is. In this case, they get less favorable to the individual the more successful the individual is - more like how taxes work.
Hmm, your take on it makes allot of sense~ It's not enough but it's also all they can do at this moment, if you look at it not from a selfish grabbing money perspective, or lying and manipulation, but rather an innocent perspective where they are bossed around and controlled, dictated entirely by Amazon~ I hope they are really trying to improve and working on better monetization, more creative ways and naturally creating a better platform for creators, because right now and till the end of the year on how everything is planned, Twitch isn't what it used to be nor is good for creators~ But we'll see what they do over time, maybe it's not a full on downward greed spiral, maybe they are trying to find a balance and stability, a happy middle ground for everyone indeed; and if they do find it then it would make me happy~ I personally want Twitch to be the perfect platform for all creators, unknown, new and popular, not just for popular ones~
6:34 THIS....THIS is the most KEY thing I've heard. PERIOD. Step up the monetization strategy so they can lower the cap. This all comes down to one thing: Twitch's creativity SUCKS when it comes to monetization strategies. If they don't fix this, they likely WILL die. When the money is gone, it's gone.
Amazon doesn't care. Amazon will NEVER care. Because they got what they wanted out of Twitch and Twitch is at best a liability for their brand. And if you wanna know what Amazon got out of Twitch, they got the video CDN to sell as a service. It's called Amazon IVS. They literally have a blog explaining how they built it out of Twitch. Emmet Shear was a God tier engineer, as bad as he was a CEO. For all Amazon cares... KICK can become THE streaming platform. Guess who KICK is paying to keep themselves running? People think KICK stole Twitch's UI, but the reality is that Amazon literally provides it. It's nice that they're trying but I don't think Twitch will ever have a future. Because it's that much harder to make money out of live streaming ads (and we're literally seeing why in real time as we watch them), and Amazon doesn't have the kind of machinery for ads that Google does on RUclips and neither do they actually care to have. Obviously no company can compete with Google when it comes to analytics. It's literally google and youtube.
When gift subs rolled out, it rolled out to a small set of streamers as a test. The same things happened to bits. Do you think the same will happen here and a bigger rollout may happen if it works really well like bits and gift subs did?
can you make a review of the M-Game RGB dual and possible compare it to devices like the GOXLR. It seems very cool especially for people like me who want to connect their interface over usb to the gaming pc but still have a separate mic source and separate audio source in obs.
Twitch is in this weird place. If Kick succeeds, Amazon still gets paid. It might make more sense to them to have 15 different Kick's all using their AWS services. They dont have to deal with the overhead of running Twitch which honestly has no chance to make money. Too much competition now.
After multiple years of failing the community, this is the first mini step in the right direction. Let's not get too excited. They will tweet some cringe a week from now and piss off a ton of people like usual
@@SpongeBob.Ripped right. I love the Twitch experience but I’m looking at it from a P&L model. Twitch needs an entire company to support them. I just don’t see how they pull out of it. Streaming itself is in this weird place with all the short form content and the pandemic boost is long gone. Twitch needs to evolve, not just pay creators more.
As a business move this makes a lot of sense. Right now Twitch is so reliant on Prime subs which is just a round about way of Amazon subsidizing Twitch. By making vanilla subs a priority, streamers are going to push their community to avoid prime subs (at least until they qualify) which in turn reduces the reliance on daddy Bezos' cash. I think this will be a big win for medium sized streamers and I think there will be a lot more people that will qualify than first thought.
Doing the math, a US streamer with 2380 paid subs (hitting the cap) would make $28,500 more a year than without this rev share in place. Only 500 streamers will hit the cap and get the full $30k, lets be generous and say the remainder of the top 6000 streamers will average half of that (realistically there are a lot more closer to 300 than there are close to 3000) that means twitch is paying out 500*28500=~15,000,000 to the top streamers and 5500*14250=~80,000,000 to the next 5500, or about $100 million budget for this change. With the actual subscriber curve I wouldn't be surprised if the actual total cost was closer to $50-75M, but a $100M budget from amazon seems like a good way for them to project in some platform growth and stay under budget.
RUclips has many issues but IMO it treats creators better than most other platforms. In particular small-to-mid level creators can get by which is a big deal.
Honestly that number you gave was much higher than I thought it would be, but the percentage value was more in line with what I was thinking. Either way I just struggle to see how a company owned my Amazon, using Amazon AWS services, are struggling financially and can't just make 70/30 the norm. If they can't be profitable, they need to trim a lot of fat off the company tbh
Why are you happy about this or why are you mad about this? Lemme know 👇🏼
hi
its going to make it SOOO much harder to make a living off of twitch and discouraging to small streamers
I would take a moment to champion YT over Twitch, but they are taking weeks to fix a perceived error where they made FF14 disappear from the "game title" selection during uploads the hour FF16's demo went live. It's especially brutal if you livestream.
I am okay with this. mainly because I have thought the sub split is fair. You get a lot more out of the affiliate agreement then I have seen you get from the partner agreement on RUclips at least for streaming. You are actually paying for the subscriber program with the split rather than then streaming as a service. Your subscribers get a lot more perks on twitch therefore the 50-50 is fair enough. I'm not going to see that 70-30 anytime soon so I'm glad to see deserving creators get it and it is a net positive especially after the branding terms that as far as I know still have only be fixed*.
@@SlickE I mean this is just a net positive. It doesn't harm streamers who are on the lower end since they were already getting 50/50. Although it may be a positive change it's obviously not enough of one to really matter.
Harris, just want to say thanks! I watched your channel religiously when I started out on RUclips 3 years ago, and your advice really helped in terms of choosing equipment, gear, setting it up, how to get the best of my streams, and just other general awesome advice. Again, thanks!
Woah! Thank you!
um, how is this not pinned
@@RideYT probably cuz then everyone else would shell out money just to get pinned and make the quality of the comments go down
@@jifour99 smart
I watch a lot of GamingHarryYT and I just want to say their content is amazing, worth it, and knowing that they took advice from Harris is just beyond awesome. ❤
Can't say I'm surprised. Twitch has always felt like an impulse buy from Amazon. In all the years that they've owned Twitch there has never been any kind of indication of strategy coming from Amazon as to how Twitch plays into their long term corporate goals.
It was part of the 1st party amazon gaming push which hasn't gone very well.
They also wanted it to get Twitch's code and infrastructure so they could turn into Amazon IVS (interactive video service). Basically they sell people the ability to make small twitch like services
@@Pfish1000 thats the primarly reason if we are honest
@@CaiRobinson it is, yes. funny enough: this service powers kick, a competitor. Which is why I assume amazon does not care about streamers leaving twitch and starting over at kick since this increases kicks monthly bill on AWS. So in short: More streamers on kick = good for amazon.
@@Pelzvire 'More streamers on kick = good for amazon.' And the profit is probably even better, by letting them do almost all the real work and Amazon only provides the infrastructure investment. They probably want everyone to switch, and are leaving Twitch with no real direction and letting it fail organically so Amazon aren't the bad guys on everyone deciding to switch.
As a full time partnered streamer I can confidently say right now this serves about 0.00006% of Partnered streamers on the platform. Majority of partners rely on Sponsors, Donations & Gifts / Bits. Literally I'm sitting on 2.3K subs and I don't even have access to this 70/30. Another Twitch L & more needs to be done. Plus also streamers on more than 350 individual subs were on the old 70/30 contracts anyway, so Twitch not really going out of pocket for this! Very frustrating times, and Twitch just put this out due to all their mistakes time and time again! Thanks Harris appreciate you taking the time on the video!
How would you say that compares to RUclips?
Good info Harris. I like this camera angle as well!
Love how you always update us on everything stream related etc
If you're a streamer I just feel like you want to be in an environment where you feel secure at work. Knowing that your "company" is not profitable is a huge risk factor for your future. Twitch is obviously stuck between a rock and a hard place. Super weird that they're owned by one of the biggest most profitable companies in the world and they cant figure out how to make money.
Because offering 1080p 60fps live-streaming to the amount of people they do, plus Twitch Prime is just an absolute sinkhole of money. Most livestream platforms make very little money (with YT being the exception)
Twitch prime is honestly one of the biggest factors if not the biggest. They could probably give everybody 70:30 tomorrow if they dropped Prime subs. They're just stuck with never being able to do that bc it would absolutely kill the platform.
Another money sink for them us probably the fact that they (last I heard Anyway) keep every vod and clip even if the channel is banned or deleted it themselves. They're also technically publicly available if you have the correct link (it's a special stream link not the normal one) or know your way around the API. It's the reason people were getting DMCA strikes for really old and/or deleted Vods. Twitch's solution was to just not actually strike you if the vod is basically tagged as deleted.
Streaming is akin to being an independent contractor than a "worker" or employee. You run your own content, you can dictate your own schedule, and you are free to venture into other platforms (not simultaneously on Twitch's part) to earn more revenue. The company has rules you comply with (what you can or cannot broadcast, what rules you must abide by, etc.) If you go into this business without any plans to diversify your revenue streams, all it takes is your audience to leave or you break a policy that results in a ban, or a platform decides to go belly up (mixer) and your stability is all gone. Why do you think all the big companies now have streaming services that charge $10/mo for their entire library... to circumvent cable and give those who only have internet the ability to enjoy the same content as those who watch on Spectrum tv or DirecTV.
Unless you are a big streamer, and actually establishing that rainy day (or retirement) fund with a portion of your profit, you will never truly be secure. Maybe your small income is combined with a steady 9-5 that you can live off of and it's just an extra way to pay your bills. Maybe your significant other provides income and you stream while watching the kids and being a stay-at-home parent so you can save on day care. Most jobs have signs that the company is not profitable, customers stop coming, the service starts degrading, benefits get reduced or phased out. Streaming has those same signs, just muddled because the room is your competition, the platforms have all been bought out or owned by bigger mega corporations.
Amazon is known to be quite ruthless in how much they demand of from their employees. They've basically make their own teams compete with each other and reward the teams that win and get rid of the teams that lose. It's not like being owned by Amazon means that they'll send their advisors and experts and all their resources to help you succeed, and that everyone's cooperating towards a common goal. Instead, you become subjugated, and work alongside cutthroats.
That's because when Amazon bought them out the people who MADE twitch all left shortly after.
I guarantee if it was those original creators it would be able to turn a profit.
The cinematography in this video is gorgeous! Looks amazing
Idk how much they would lose on their end, but getting rid of the lower limit would've gone a long ways towards building back trust
They would possibly even made more money because lots of people for example Bruce wouldn't move to Kick and Adin too
But also imagine how much 20% from their 6.4 million streamers, to show papa amazon that your platform actually makes money. Then to counter that with we need more money from you. Is a hard sell for the suits. But, don't think its the right time for amazon to be money greedy when there's clearly others taking the dubbs.
I can't even imagine worrying about this anytime soon; I have too much growth I need to do. If Twitch is trying to keep creators, it sounds like they're trying, but it's not enough of a move.
Too much growth to do, huh. Selfish, narcissistic creatures drunken on independence syndrome.
Streamer-Life Goals.... *******
^ Referring ONLY to the visuals of Harris' amazing videos.... the lighting, the set up... always ALWAYS amazing.
Hope one day to be able to emulate this on my own
Geez you're camera is amazing and the sound quality for your mic is crazy good. I also love the color of that desk, sorry I'm just admiring your entire setup lol
Thanks for the update Harris. I always find your content so entertaining all the way to the end even on boring topics. Implimenting alot of things that ive learned from you, thanks for all the help!
This is a great analysis. What I’ve suspected for a LONG time when twitch ‘takes away’ from streamers or makes weird policy changes. It’s less them and more amazon pressure.
This camera angle is great! Really loving the white balance too.
Love this new camera angle. Thanks for the update on twitch’s monthly hilarious effort to convince creators they are the good guys
Brother your stream room, room ascetics and overall quality LOOKS GREAT. Not to mention the quality of content. Keep up the great work brother.
Great Video bro. To me it felt like this was all to apease the very top of Twitch to stop them from moving since so many large creators were getting their first streams on YT & Kick in and testing waters with changes of going back to 50/50 after however long. Looks more like a bandaid to make more money & also feels like the "they won't be so mad when you pee on their leg after" strat that Dan was talking about in another video, which is trash. I hope they eventually do better, in the meantime I hope this also pushes more people into a corner so they diversify their content & income, ending up better because of it.
Love your chair. Love that there is some good news to talk about. It gives me something to work toward with my content creation/streaming career, but it could definitely be better. Thanks for the great information you put out. 🤘
Great info as always man!!! Keep it coming!
Dear Harris, i have been following for a few years and the hints you give and the help you provide are worth more than i could ever say. Thank you for thinking not just about your self, but for doing so much for others who can learn alot from your clips & vids. Keep it up 👍
One thing I don't hear most people comment on is that while a very small number of high level streamers will be able to benefit from this 70/30 split it does mean that Twitch will be taking in a bit less money now. Do you think Twitch is OK with that? No, of course not.
Twitch is going to have to do something to bring their revenue back up again and you can be pretty sure that money is going to come from the streamers, ALL the streamers. It's not just going to be top level streamers affected by whatever change they will implement. In other words, things will continue to get worse for streamers on Twitch. We just don't know what that change will be yet.
Before Amazon took over I watched Twitch all the time, back in the days of "bleed purple" shirts. I was lucky enough to have a cushy job (server admin) and kept Twitch running all day at work in a 3rd monitor. When I went home I usually watched even more twitch.
Shortly after Amazon took over I got sick of the SJW cancer infestation and switched to almost exclusive YT for entertainment. I've not watched a minute of Twitch in the past few years. Twitch appears to be dying now. There's almost zero discoverability for new streamers. The revenue split is horrible. The staff is abusive and filled with pathetic soy-boys. I expect we will see Twitch sold off in a few years and slowly disappear into obscurity.
i love your authenticity
I still have such a long way to go on Twitch before I can even begin to be affected by this. I'm just a mere casual affiliate with a touch of social anxiety who knows he needs to put in more time and effort.
What Twitch has done is given a 20% gift card to their loyalty members and the super rich whilst all the rest of us on the lower deck of the Ttitanic are being left to drown in the freezing water..
That angle and lighting is legendary
Love this angle btw! I love how you found the positives in there. It's a difficult thing to do lately with Twitch.
I love that camera angle, being able to see the desk and a bit of the couch just awesome
Thank you so much for the video and thank you for the lo-fi playlist. I see that the playlist is on spotify, so is there a way to download the music? Or is there a youtube version of the playlist?
I noticed the new camera angle right away. Loved the impromptu vibe!
The clip browser is definitely a good idea for Twitch. It could turn them into real competition for RUclips and TikTok.
As an Amazon affiliate I'd like to see a lot more integration of the two websites. Going as far as letting people on Twitch browse my Amazon video creator hub videos as VODs and integrate idea lists from Amazon. I've been thinking about making camera gear idea lists streams, but don't have an audience on Twitch so discoverable VOD content would be the main upside starting off. The odd and kind of ironic thing is that Amazon has influencer streaming but then they don't utilize twitch's userbase and with the new Twitch ToS I don't even know if you could simulcast to Amazon and Twitch at the same time...
The new split's $100k cap makes sense, though the low end starting point should be lowered quite a bit more, IMO. The people at that level of getting subs yet having something like 25 to a few hundred non-prime subs seem like the ones that would need it most.
Hey there! As a fellow Twitch streamer, I completely understand where you're coming from. While healthy competition is undoubtedly beneficial for both creators and platforms, the 50/50 revenue split on Twitch can indeed feel a bit greedy at times. It would be great to see more flexibility and options for streamers to explore other platforms without feeling financially burdened. Ultimately, having more platforms to choose from allows us to diversify our audience and potentially increase our income streams. Let's hope that the streaming industry continues to evolve and offer fairer revenue sharing models in the future. Keep up the great work on your channel!
Kick has a 95/5 split. I'm dumbfounded why people are hesitant.
Fucking go, get and make your moneyyyyy.
Who knows how long they will be around though, if Twitch can't even be profitable with 50/50 split I can't imagine Kick with a 95/5
Love this camera angle and the wide angle from the side 🙏
Harris 'The Stream Doctor' Heller with yet another easy to digest, high quality video👏
Hey Harris! What shotgun mic is that?
dude. that camera filter or lut or whatever is so nice.
oh and the vid was good too :P
Thanks for the information, Harris!
I guess what I'm confused about is this: for existing Partners that have the 50/50 Tier 1, 60/40 Tier 2, 70/30 Tier 3 agreement, when they sign the new Monetized Streamer Agreement, do all tiers revert to 50/50 if they don't qualify for the Partner Plus program?
And also... within the Parter Plus program, are all tiers 70/30? I was reading a FAQ and it advised "...please note that members of the Partner program who are already receiving a premium revenue share rate under another Twitch program will not be eligible for the Partner Plus program..." and "...all benefits in the Partner Plus program are included in the Premium Partner agreement...". Is the 50/50 Tier 1, 60/40 Tier 2, 70/30 Tier 3 agreement, considered the Premium Partner Agreement? or is there a world where current Partners receive 70/30 for ALL tiers right now?
I appreciate the effort on Twitch's part, but these types of changes only help the upper echelon of streamers, and actually really complicate things. It makes earnings unpredictable when the changes are unclear, and viewers are being discouraged from gifting subs and using twitch prime to help qualify their favorite creators for the program.
your setup is dope. This is good information, but that desk setup is dope
Amazing video BUT please god tell me what camera you used for this video?! This may be the most visually stunning video I have seen in a long time 🙏🏻
So I think the 70/30 should be for all. It's discouraging for viewers to sub, if they know the streamer just gets 50%.
Twitch can balance this by taking 70% of the ad revenue. I know I would be fine by that.
If I could make a list of stuff I think could improve Twitch.
It would be:
1. 70/30 split across the board. This might be costly for Twitch, but good for the streamers.
2. VOD and Clips tab, one for each. VODs don't stay forever, but having a tab where people can watch them, without having to go to each individual streamer, I think could be beneficial. And the clips tab basically explains itself and have been addressed by multiple people.
3. Twitch Mobile, have a separate stream key to stream a vertical version (maybe team up with Harris, Twitch?) so you can stream both a mobile friendly stream, and PC friendly stream. This would generally increase viewership as people would be more compelled to watch streams on the phone, which right now is kinda meh, because Twitch-streams aren't catered towards it.
4. Amazon owns Twitch, so let Twitch streamers use Amazon affiliate links, maybe even set them up natively, so they're in Twitch. If someone streams arts and crafts, there could be an affiliate link to the gear they're using etc.
5. Twitch-sourced sponsors, sorta like StreamElements does, which could give small streamers a chance to get low-level sponsors, and Twitch involvement with the sponsor actually makes sense.
Appreciate You dude thanks for your take on things!
🦄🦄🦄 Love your stuff man. My one stop shop for everything production value. I'm happy with this cause it's a step in the right direction. If this happened WITHOUT twitch being greedy as heck the past month, I think the news would have been better received. But now it seems more like PR to keep the upper tear streamers from jumping ship and losing that revenue
Thank you for directly acknowledging Amazon's role in all of this. I think a lot of people conveniently forget who's really behind all of Twitch's terrible decisions.
Amazing info as always, thank you. I do struggle to understand the views of twitch's/Amazon's business model. If you purchase products you know the more you buy (bulk buys) the cheaper per unit. So is the upper cap kind of shooting themselves in the foot a little and the lower cap, I get, although it feels odd to have it only paid subs. The more money people pump in the better for twitch. I can see more creators going to another outside service to gifted stuff and telling people to only sub if its a paid sub unless they want to gift elsewhere then that takes more money from twitch. thus shooting themselves in the foot. I feel like there is a big gap in the market for these monetisation platforms like streamloots, patreon, etc to really capitalise.
I thought this wouldn’t be posted until at least tomorrow, hyped it’s out now
It was a long day lol
that is a very well folded blanked. nice job harris
I really appreciate this video.
I’d say watching that Twitch stream gave a more humane touch to what’s going on with Twitch.
I really hope they figure it out. It’s a fun platform to be on. Thought it’s the people that make it fun the features help aid that fun :)
Your channel is so useful -- thank you. The info you deliver is succinct and entertaining. Thank you
I hope this is a sign of better things yet to come, but I’m not holding my breath. Thanks for the commentary and updates!❤
I lowkey 100% liked this video ONLY because you folded that blanket.
Liking this just for the effort to fold that blanket 😄Neither happy nor mad about it... Twitch is owned by Amazon and the latter is highly profit driven. It sucks for the vast majority of content creators on the platform (myself included) but I've come to the realization that if I'm going to grow be it Twitch, RUclips, Kick, Rumble, wherever ...a lot of that is coming back on me to own and determine where is the best place(s) for me to focus my energy on making things happen for me. Every streamer is going to be different obviously but one thing is abundantly clear ... don't sit back and wait or hope for Twitch to do right by you and find your best fit where that can happen.
Damn, Harris's setup looks clean, modern and sleek as hell. I dream of having a space like this.
One day, one day.
Love the new camera angle, your videos always look great. Some how this looked even more professional. Quick question if you have time, how has Twitch been spending Amazon's Cash? Thanks again for the content.
Your assessment seems spot on! As a streamer I feel heard and that they’re at least attempting to give more to streamers given their budget constraints. I’m also glad to see more transparency and Twitch execs being willing to engage with the community.
Thank you for the breakdown. really appreciate all of your videos over the years. Completely agree with what you said. Now I've got to get busy trying to hit that magic 350! For me, this announcement from Twitch puts me over the red line. I'll be financially breaking even for the first time. For me, the announcement is the life-line that I (yeah, I know, desperation is never pretty), but a life-line that I desperately needed!
Hey Harris. I've been listening to some of your music for a while now and I can't seem to find the right song for an intro I'm trying to make for my first official video. it's just a clip of me and my buddies riding in a cart on Red Dead Online for just a few minutes. i figured since you know music better than me and a person that care for us new content creators that id ask for your help. What song would you recommend?
I came for the update, but stayed for the folded blanket
good blanket fold
Great analysis. 👍
New camera angle looks sick!
What song was that at the end of the video? Stream beats?
Love your content always even if this does not directly consent me ❤❤❤
I am super happy and Dan called us Turtles & Chili. Loved it.
Personally as someone who only managed to just scrape near affiliates I'm still going to stream on kick and post the vods on RUclips. As a really small steamer that's doing it because I want to outside my day to day job. Kick and RUclips are just a better option for me personally. And this split is a guess a good first step but still not enough for the vast majority of streamers
TY for that and good job on the blanket.
👍 for the blanket folding
Glad they're doing the split, sucks it's near impossible to reach.
Also, I cannot help but compare your microphone to the one they use on the price is right 😂
Love this camera angle btw
I feel like you’re our beacon of hope. A man of the people.
🤜🏾💥🤛🏻
I feel that this is just a attempt by Twitch to stop the bleeding. People leaving at all levels for YT and Kick or somewhere else which means viewers are leaving as well to follow their main creator. Clearly Twitch can't afford a 70/30 split for all creators which was basically said in the video but I think Harris is right and I've said it before. Amazon is putting pressure on Twitch to get their books in the black and it goes without saying that there is a assumed "or else" at the end of that. The rest of this year could be interesting.
As someone who used to work for Twitch, all I can say is... Amazon just hold all those ropes. Uncle Besos wants that money.
this is the first real, thought out take from all the twitch announcements ive seen so far
everyone has been jumping on the bandwagon asmongold started screaming "twitch hates creators" "twitch is killing the platform" "when will twitch learn that they are killing creators" "this is why everyone is moving to kick"
they are all forgetting that a business runs on money, they can make their cake and eat it too, someone needs to buy it so they can keep making cake.
hopefully now that this has been posted, more high profile twitch faces will come out and try to talk some sense into the creators still crying wolf about all these changes
you are absolutely correct that more needs to be done and that twitch needs to work towards the youtube 70/30 split, but its a start, and its better than nothing to ensure the platform doesnt just fold for good and actually destroy a heap of creator careers, a lot of which have put all their eggs into this single basket (which i believe is a terrible decision but thats me)
Bad timing with the Modern Warfare 2 plug there mate .. Solid video regardless!
It’s incredibly weird how there’s a cap. At most revenue split jobs, the initial split starts out more favorable to the company, but then as the individual gets more successful, the split becomes more favorable to the individual so that they can better capitalize on their success. Twitch took the complete opposite approach.
the initial split is still favorable to the company what are you talking about, getting to 350 natural subs(no gifted/prime) is ridiculously hard and at 2900 subs you that 20% difference is one sponsored stream per month diff in money, not to mention there is like 500 ppl that have more then 2900 subs.
They took the approach you are sayin, but added, if you are cream of the crop you get a little less cuz u wont be missing it as much but our bottomless pocket will.
@@aleks_moldi it doesn’t matter how difficult it is or not. Nowhere in my comment did I mention that, so I’m not sure what you’re arguing about. I only said that it is backward from how splits work in most industries. They almost always get more favorable to the individual the more successful the individual is. In this case, they get less favorable to the individual the more successful the individual is - more like how taxes work.
Ooooh the ending screen! I'm a fan
did the topic of when we can expect av1 ingest support come up? have we gotten any insight into that in a while?
Hmm, your take on it makes allot of sense~ It's not enough but it's also all they can do at this moment, if you look at it not from a selfish grabbing money perspective, or lying and manipulation, but rather an innocent perspective where they are bossed around and controlled, dictated entirely by Amazon~
I hope they are really trying to improve and working on better monetization, more creative ways and naturally creating a better platform for creators, because right now and till the end of the year on how everything is planned, Twitch isn't what it used to be nor is good for creators~
But we'll see what they do over time, maybe it's not a full on downward greed spiral, maybe they are trying to find a balance and stability, a happy middle ground for everyone indeed; and if they do find it then it would make me happy~
I personally want Twitch to be the perfect platform for all creators, unknown, new and popular, not just for popular ones~
You folded the crap out of that blanket! You earned the comment.
I am not sure Marie Kondo would approve of that blanket folding, unless that particular method sparked joy.
NGL, the camera angle is sick!
6:34 THIS....THIS is the most KEY thing I've heard. PERIOD. Step up the monetization strategy so they can lower the cap. This all comes down to one thing: Twitch's creativity SUCKS when it comes to monetization strategies. If they don't fix this, they likely WILL die. When the money is gone, it's gone.
I was super excited about this, but quickly noticed it would only apply to a very small group of already established streamers.
Move to kick they offer 90/10 to anyone that gets affiliate
Loved the camera angle
Mad respect for folding that blanket
Amazon doesn't care. Amazon will NEVER care. Because they got what they wanted out of Twitch and Twitch is at best a liability for their brand. And if you wanna know what Amazon got out of Twitch, they got the video CDN to sell as a service. It's called Amazon IVS. They literally have a blog explaining how they built it out of Twitch. Emmet Shear was a God tier engineer, as bad as he was a CEO.
For all Amazon cares... KICK can become THE streaming platform. Guess who KICK is paying to keep themselves running? People think KICK stole Twitch's UI, but the reality is that Amazon literally provides it.
It's nice that they're trying but I don't think Twitch will ever have a future. Because it's that much harder to make money out of live streaming ads (and we're literally seeing why in real time as we watch them), and Amazon doesn't have the kind of machinery for ads that Google does on RUclips and neither do they actually care to have. Obviously no company can compete with Google when it comes to analytics. It's literally google and youtube.
When gift subs rolled out, it rolled out to a small set of streamers as a test. The same things happened to bits. Do you think the same will happen here and a bigger rollout may happen if it works really well like bits and gift subs did?
can you make a review of the M-Game RGB dual and possible compare it to devices like the GOXLR. It seems very cool especially for people like me who want to connect their interface over usb to the gaming pc but still have a separate mic source and separate audio source in obs.
Twitch is in this weird place. If Kick succeeds, Amazon still gets paid. It might make more sense to them to have 15 different Kick's all using their AWS services. They dont have to deal with the overhead of running Twitch which honestly has no chance to make money. Too much competition now.
After multiple years of failing the community, this is the first mini step in the right direction. Let's not get too excited. They will tweet some cringe a week from now and piss off a ton of people like usual
@@SpongeBob.Ripped right. I love the Twitch experience but I’m looking at it from a P&L model. Twitch needs an entire company to support them. I just don’t see how they pull out of it. Streaming itself is in this weird place with all the short form content and the pandemic boost is long gone. Twitch needs to evolve, not just pay creators more.
Great job! This is happening because you spoke up for us! They need to listen to you more make you an advisor
will u consider making streambeat on YT music please ?
As a business move this makes a lot of sense. Right now Twitch is so reliant on Prime subs which is just a round about way of Amazon subsidizing Twitch. By making vanilla subs a priority, streamers are going to push their community to avoid prime subs (at least until they qualify) which in turn reduces the reliance on daddy Bezos' cash. I think this will be a big win for medium sized streamers and I think there will be a lot more people that will qualify than first thought.
Liked the video simply because you folded that lovely blanket.
Doing the math, a US streamer with 2380 paid subs (hitting the cap) would make $28,500 more a year than without this rev share in place. Only 500 streamers will hit the cap and get the full $30k, lets be generous and say the remainder of the top 6000 streamers will average half of that (realistically there are a lot more closer to 300 than there are close to 3000) that means twitch is paying out 500*28500=~15,000,000 to the top streamers and 5500*14250=~80,000,000 to the next 5500, or about $100 million budget for this change. With the actual subscriber curve I wouldn't be surprised if the actual total cost was closer to $50-75M, but a $100M budget from amazon seems like a good way for them to project in some platform growth and stay under budget.
FYI - There's a staffer named Anele who I THINK has a focus on the Twitch DJ community, who does Q&As every once in a while...nice guy too...
thumbs up for the folded blanket you did right there
RUclips has many issues but IMO it treats creators better than most other platforms. In particular small-to-mid level creators can get by which is a big deal.
Honestly that number you gave was much higher than I thought it would be, but the percentage value was more in line with what I was thinking.
Either way I just struggle to see how a company owned my Amazon, using Amazon AWS services, are struggling financially and can't just make 70/30 the norm.
If they can't be profitable, they need to trim a lot of fat off the company tbh
Amazon IS profitable. Twitch isn't. Streaming mass scale isn't cheap.
It's something, and that's a good start 👌
I mean it's a step in the right direction, and I am not surprised at the implication that Amazon/Ownership might be hard on them.