This is a great step-by-step execution plan. However, after listening to it carefully, I come out with the bitter feeling that such presentations are addressing rather large size companies featuring multiple departments (marketing, sales, advertising, etc). For small 25-staff companies like mine where marketing, sales and A&P activities are conducted by a small number of people grouped under one single "Sales" department, would such detailed presentation still apply and be relevant, or should I look at other video presentation resources?
The 'Journey' you have mentioned being Awareness, Consideration, etc., falls under the marketing funnel i believe. The 'journey' would rather be every single touchpoint where the customer has first interacted with your brand until the final purchase occurs.
As someone who is moving from brand marketing to product marketing, this is a super helpful breakdown! Thanks so much!
Glad it helped, thanks Jax!
This is a great step-by-step execution plan. However, after listening to it carefully, I come out with the bitter feeling that such presentations are addressing rather large size companies featuring multiple departments (marketing, sales, advertising, etc).
For small 25-staff companies like mine where marketing, sales and A&P activities are conducted by a small number of people grouped under one single "Sales" department, would such detailed presentation still apply and be relevant, or should I look at other video presentation resources?
Very good video! Thanks.
Glad you enjoyed it!
The 'Journey' you have mentioned being Awareness, Consideration, etc., falls under the marketing funnel i believe. The 'journey' would rather be every single touchpoint where the customer has first interacted with your brand until the final purchase occurs.