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Product Marketing Alliance
США
Добавлен 3 апр 2020
Product Marketing Alliance was founded in March 2019 with a mission of uniting product marketers across the globe. And it did just that. From the USA to Russia, Greece to Germany, England to Australia, we’re a collective of 10,000+ enthusiasts all with one shared goal: to drive demand, adoption and the overall success of our products.
For more on what we’re doing to elevate the role, here are some quick links:
Become a member: pmmalliance.co/member
Get certified: pmmalliance.co/PMMC
PMM community: pmmalliance.co/community
Resources: pmmalliance.co/resources
For more on what we’re doing to elevate the role, here are some quick links:
Become a member: pmmalliance.co/member
Get certified: pmmalliance.co/PMMC
PMM community: pmmalliance.co/community
Resources: pmmalliance.co/resources
"Death to one page product documents" with Logan Hendrickson, Product Marketing Lead at 15Five
In this episode, product marketing expert Logan Hendrickson makes a compelling case for why product marketers should stop creating one-pagers and instead focus on building out robust, dynamic web pages for their products and features.
Don’t hesitate to keep in touch or see what we’re up to:
► Product Marketing Alliance: pmmalliance.co/pma
► LinkedIn: pmmalliance.co/pma-LI
► Twitter: pmmalliance.co/pma-twitter
► Facebook: pmmalliance.co/pma-facebook
► Join our PMA LinkedIn group: pmmalliance.co/pma-LI-group
Like this video? Be sure to like, comment, and share with other product marketers in your network!
Don’t hesitate to keep in touch or see what we’re up to:
► Product Marketing Alliance: pmmalliance.co/pma
► LinkedIn: pmmalliance.co/pma-LI
► Twitter: pmmalliance.co/pma-twitter
► Facebook: pmmalliance.co/pma-facebook
► Join our PMA LinkedIn group: pmmalliance.co/pma-LI-group
Like this video? Be sure to like, comment, and share with other product marketers in your network!
Просмотров: 44
Видео
The role of buyer personas in product marketing
Просмотров 817 часов назад
Before launching, persona work is a must. It’s the foundation of good product marketing. The reason? Your messaging shifts based on your audience. In this video, learn how buyer personas elevate your marketing and shape your product to better meet customer needs. Don’t hesitate to keep in touch or see what we’re up to via social media: ► Product Marketing Alliance: pmmalliance.co/pma ► LinkedIn...
Storytelling in the age of information overload
Просмотров 10214 часов назад
With average attention spans shrinking, it's easy to think there's no time to tell a compelling story. But that's not entirely true. Actually, all you need is a few seconds. Well, that and understanding the science behind storytelling. In this video, Elliott Rayner (OWOW) argues that storytelling can create instant emotional connections and communicate a full narrative in seconds despite limite...
How gamified B2B marketing campaigns drive results with Aliona Margulis, PMM at Statisfi
Просмотров 8621 час назад
In this episode of Product Marketing Maestros, we dive into the mind of Aliona Margulis, a seasoned product marketer who spearheaded an innovative Telegram bot competition to drive remarkable results for her company. Don’t hesitate to keep in touch or see what we’re up to: ► Product Marketing Alliance: pmmalliance.co/pma ► LinkedIn: pmmalliance.co/pma-LI ► Twitter: pmmalliance.co/pma-twitter ► ...
Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp
Просмотров 11314 дней назад
In this episode Collin sits down with every PMM’s favorite camp counselor, Tamara Grominsky. Collin and Tamara went deep on the differences between inbound and outbound PMM (hint, we’re not talking about your sales motion) and why the classic on the shelf/off the shelf analogy to explain PMM just doesn’t work. Don’t hesitate to keep in touch or see what we’re up to: ► Product Marketing Alliance...
Build your best marketecture
Просмотров 3414 дней назад
A story-driven approach is always better when it comes to marketing. Technical diagrams are too complicated and confusing for customers to understand. Instead of showing every little detail, Allie Wilson (Executive Creative Director at GhostRanch Communications) discusses how to simplify these visuals into a marketing piece (or marketecture) that tells a clear story. That way, customers can see...
7 key findings from the State of Product Marketing 2024 report
Просмотров 21314 дней назад
We survey thousands of product marketers each year to give you insight into the landscape of Product Marketing. Our State of Report is eagerly anticipated because it presents interesting and surprising findings that community members can use to better understand their roles. In this video, we go through seven key findings from our most comprehensive and trusted report on the product marketing p...
Driving impactful customer stories with Tom Crist, Principal at Fluvio
Просмотров 7021 день назад
In this episode of Product Marketing Maestros, host Nitin Kartik sits down with Tom Crist, Principal at Fluvio and Product Marketing Alliance Ambassador, to discuss one of the biggest challenges in product marketing-creating and scaling impactful case studies. Tom shares his actionable, three-step process for taking the pain out of case study creation by using a data-driven approach that keeps ...
Unleash your inner influencer
Просмотров 10821 день назад
Influencers are everywhere, shaping how products are perceived. But influencers aren't just big media personalities online-they exist in every industry. At its core, influence is the ability to impact how someone or something develops, behaves, or thinks. For PMMs, there’s much to learn from these figures, whether enhancing influence in the workplace or positioning products more effectively. In...
How to make your messaging punchy with Emma Stratton, Founder at Punchy
Просмотров 161Месяц назад
How to make your messaging punchy with Emma Stratton, Founder at Punchy
How to define your ideal customer profile
Просмотров 134Месяц назад
How to define your ideal customer profile
Building an authentic point of view | PMA
Просмотров 63Месяц назад
Building an authentic point of view | PMA
Bringing your product into the foreground with Jeff Chase, Mary Lim, Rachel Sheldon
Просмотров 78Месяц назад
Bringing your product into the foreground with Jeff Chase, Mary Lim, Rachel Sheldon
Lessons in graceful product retirement with Phil Voulgaris
Просмотров 144Месяц назад
Lessons in graceful product retirement with Phil Voulgaris
How to Build a Business Case (And Get Your Idea Approved)
Просмотров 166Месяц назад
How to Build a Business Case (And Get Your Idea Approved)
How Clari dominated the revenue platform category with Julien Sauvage, Clari
Просмотров 61Месяц назад
How Clari dominated the revenue platform category with Julien Sauvage, Clari
Mastering the ABC framework: Achieving maximum alignment in product marketing
Просмотров 942 месяца назад
Mastering the ABC framework: Achieving maximum alignment in product marketing
Designing narratives customers actually resonate with, Marcus Andrews, Pendo
Просмотров 1692 месяца назад
Designing narratives customers actually resonate with, Marcus Andrews, Pendo
Why You Buy What You Buy: The Consumer Buying Process Explained
Просмотров 1902 месяца назад
Why You Buy What You Buy: The Consumer Buying Process Explained
How to learn from lost opportunities with Molly Chapman, MoorePay
Просмотров 1242 месяца назад
How to learn from lost opportunities with Molly Chapman, MoorePay
"Be 10 times bolder in your career" with Yi Lin Pei, Courageous Careers
Просмотров 1922 месяца назад
"Be 10 times bolder in your career" with Yi Lin Pei, Courageous Careers
Product Manager vs. Product Marketing Manager: Which Career is Right for You?
Просмотров 4392 месяца назад
Product Manager vs. Product Marketing Manager: Which Career is Right for You?
Transforming niche products into market leaders: Amitai Richman's success at K2View
Просмотров 843 месяца назад
Transforming niche products into market leaders: Amitai Richman's success at K2View
“We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts
Просмотров 953 месяца назад
“We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts
How to strategically remind stakeholders of your role with Jason Oakley
Просмотров 1093 месяца назад
How to strategically remind stakeholders of your role with Jason Oakley
Navigating price increases: Lessons from a fintech PMM leader, with Ginevra Mambretti
Просмотров 923 месяца назад
Navigating price increases: Lessons from a fintech PMM leader, with Ginevra Mambretti
How to transform global challenges into business-level solutions? | PMA
Просмотров 753 месяца назад
How to transform global challenges into business-level solutions? | PMA
How to master multi-level storytelling strategies? | PMA
Просмотров 1273 месяца назад
How to master multi-level storytelling strategies? | PMA
From PMM to CMO: Charting the course | Sean Broderick
Просмотров 613 месяца назад
From PMM to CMO: Charting the course | Sean Broderick
Thank you Where d I get to start your videos
Great summary and excellent definition! Thank you for your help!
charly gale you are so beautiful
if you are truly great in positioning you don't need to think of what the market is doing.. YOU create the market.. YOU become who people think of AS being the market/solution.. by being totally the best coolest way to get the result people want Apple never looked at what others were doing.. they created the breakthrough GREAT products that market research would have said was too simple etc
so many people on so many channels saying the same script and getting big money for giving advice to people but no real track record but people want hope
Great content!
The 'Journey' you have mentioned being Awareness, Consideration, etc., falls under the marketing funnel i believe. The 'journey' would rather be every single touchpoint where the customer has first interacted with your brand until the final purchase occurs.
Yi Lin is the BEST!!!❤
Isn't she just!
Insightfully an advanced level of information please make more detailed explanation video
Useful
Why obsessed about this comparison. Let's fuckin' focus on driving revenue😅
Very good video! Thanks.
Glad you enjoyed it!
really very straight forward explanation of positioning
Love the analogies and tips. Can't believe such value add doesn't have engagement and get the credit it deserves.
Perfect
We're glad you liked it!
Phenomenal episode! Madison laid down PLG in such a digestible way. You should have Gina from Duolingo next. Both of these women Id say are tied for queens of PLG
We agree, Madison's awesome! We're so glad you enjoyed the episode ♥
unfortunately, the story doesn't give either brand any advantage because nobody can remember if it's the duracell bunny or the energizer bunny or what...
👏👏👏
Where is the link to the full video?
Hi Mubarak - this was actually taken from a clip from our Narrative Design course. We will look to produce more video content on this topic for you, but for now, please check out our course: learning.productmarketingalliance.com/on-demand/narrative-design-certified.
This is really helpful! Can you also share some questions for someone who is a beginner in product marketing and does not have any past PMM experience?
Thanks Himani - absolutely, we can put this on our list of videos to create. In the meantime, definitely check out our website as we have lots of resources that could help you. www.productmarketingalliance.com
Sure, thank you!
It would be great to see a example of the messaging framework visually even if it is a small scale document.
Thanks Nefthali! We have a messaging framework available to our PMA members. Feel free to check out our membership plans, or read our in depth guide here: www.productmarketingalliance.com/your-guide-to-messaging/
As someone who is moving from brand marketing to product marketing, this is a super helpful breakdown! Thanks so much!
Glad it helped, thanks Jax!
Absolutely loved this. ❤
We're glad you enjoyed it 🫶
Take lessons from Uber? Why?
😊 'Promo SM'
Great timing! I was just searching for this video. Thank you. Can we get a video on how to build a business case?
Thanks! We can definitely add this suggestion to our list.
Very clever and exactly what I'm trying to achieve with my new product.
Glad you found it useful! Make sure to check out our website for more resources on narrative design.
Love the content. Generally product positioning is done on the unique value proposition what your product offers other than competitiors. In that case is Value proposition and the product positioning the same?
Thanks, Anil! While they are very closely related concepts, a value proposiion and product positioning are different. The value proposition articulates the core value offered by the product, while product positioning determines how that value proposition will be communicated and positioned in the market to maximize competitive advantage and resonance with the target audience. Hope this makes sense!
@@productmarketingalliance Got it! Thanks 😊 Well! If you could please do a mock interview on a product marketing case study (from customer research,Competitor analysis, Positioning & messaging and GTM , execution plan and measure success) it will be really helpful for aspiring product marketers like me
We will keep this in mind for future content. In the meantime, we strongly recommend checking out our website, as we have lots of resources that can help you. Why not start with our blog on preparing for a product marketing interview? www.productmarketingalliance.com/how-to-prepare-for-a-product-marketing-interview/
@sarah Din. Thank you so much for this. I love your approach to solving the problem. Key takeaway for me was that you didnt just look at where you are winning today, but you also looked for "greenfields" . Awesome interview guys!
Glad it was helpful! Thanks for watching.
Nicely explained. Very precise video.
Thanks Rahul! Glad you liked it.
Like your information. I'm at this stage in my business plan but have different words to describe my strategies. Great content.
Thank you!
Branding is about staying top of mind and relevant to the consumers. 🎉
Absolutely! Thanks for watching.
Promo`SM
Who is the person Lauren is speaking with in this video? Thanks!
Hello Scott! That would be Jam Khan, Senior VP Product Marketing at 6sense.
moms spaghetti
Hi there, can you share a link to your source ? Specifically the Pardot paper ? Thank you
Also a link to the presentation would be awesome
*PromoSM* 🤷
This was incredibly valuable. Thanks for sharing.
Thanks for watching!
Hello, do you have any papers discussing about customer segmentation in B2B market? Most I found are about b2c!
Pure gold. Thank you for taking the time to put this video together
Thanks for watching!
That's so wonderful! Dreaming to take part in such a unique growth opportunity.
I have the feeling this is only subjective and superficial content. Why not getting in-depth?
Yes it is
???????
This was great
05:26!! Due to following these vids more over its suprising amount of required tutorials about growing my pages, I finally concluded chance creating my page. "content%focused".... you are brilliant
Strong presentation session. Thanks
8c1t17 ruclips.net/video/aKI7ZdFvJYE/видео.html
Stop reading from the slides in ALL videos for god's sake. Thats presentation 101.
Take the knowledge. Unless you are here just to be entertained. In which case, watch a music video.