Build your best marketecture

A story-driven approach is always better when it comes to marketing.
Technical diagrams are too complicated and confusing for customers to understand.
Instead of showing every little detail, Allie Wilson (Executive Creative Director at GhostRanch Communications) discusses how to simplify these visuals into a marketing piece (or marketecture) that tells a clear story.
That way, customers can see how the products fit their needs, and everyone in the company can explain things the same way.
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