Takeaways and Summary - GTM is something that you sometimes have to keep re-figuring and understanding. - GTM is a core part of company strategy. Effects everything. - First step of building GTM is Strategic Narrative. ---- What are pain points of my TG that I want to address? ---- How do I fit in? How do I answer it? - One good way to look at GTM is to Understand Marcro-Trends Within The Industry - Imp. to look at Competitor Landscape ---- Draw a map. Where are your competitors well placed between SMB, Mid Mkt and Enterprise segments of a particular market? ---- At what pricing? And what kind of reviews are they getting on G2, Capterra from which segment of companies? ---- It's tough for customers to be winning in every segment. ---- Find where your competitors are losing. And you can GTM from there. - Execution ---- Some playbooks exist - Inbound, Outbound and ABM. ---- You adopt mix of these on basis of where you are ---- If
Other notable things: - Abhinav finds ICPs boring but Belong team somehow did it in a fun way. XD - Great articulation of Mixpanel's Strategic Narrative - There are tools to use short videos in outbound sales - will check - Good egs. including Mixpanel change in strategy by studying competitor landscape, Rocketlane, Rise in Customer Success as marcrotrend.
How would you explain GTM to someone in 10 words or less? 👇
such an informative content. She covered a lot with simpler explanations.
Excellent conversation! 👌
Takeaways and Summary
- GTM is something that you sometimes have to keep re-figuring and understanding.
- GTM is a core part of company strategy. Effects everything.
- First step of building GTM is Strategic Narrative.
---- What are pain points of my TG that I want to address?
---- How do I fit in? How do I answer it?
- One good way to look at GTM is to Understand Marcro-Trends Within The Industry
- Imp. to look at Competitor Landscape
---- Draw a map. Where are your competitors well placed between SMB, Mid Mkt and Enterprise segments of a particular market?
---- At what pricing? And what kind of reviews are they getting on G2, Capterra from which segment of companies?
---- It's tough for customers to be winning in every segment.
---- Find where your competitors are losing. And you can GTM from there.
- Execution
---- Some playbooks exist - Inbound, Outbound and ABM.
---- You adopt mix of these on basis of where you are
---- If
Other notable things:
- Abhinav finds ICPs boring but Belong team somehow did it in a fun way. XD
- Great articulation of Mixpanel's Strategic Narrative
- There are tools to use short videos in outbound sales - will check
- Good egs. including Mixpanel change in strategy by studying competitor landscape, Rocketlane, Rise in Customer Success as marcrotrend.
Great Video!
great video
Great content man! This video was very resourceful!!
great content man!!
Value = 💯
I'm not English native and these terms sometimes confuse me. If possible please put a CC as well. Thank you so much.
We will keep that in mind next time. Thanks for the feedback.
Can Chat GPT replace my job?
These sales acronyms are very confusing.
Very interesting content... Unfortunately with the heavy accent it was hard to understand..
But, great stuff
Good Insights