A tour of the Omega factory would be interesting. I'd love to know more about how the coaxial escapement was challenging to mass produce and how they did it. All I know is an old interview with George Daniels where he touches on the subject. Apparently he tried Patek first but then Omega took a passing interest.
I think Patek Philippe actually tested it in a pocket watch for a year before saying no. They seemed offended by the idea of using someone else's invention. Then Omega got interested and tested it for a longer period of time and in a wrist watch size, before deciding to use it in mass production.
Great video! I've always liked IWC watches and now I like them even more. Looks like a great time and the best part, you got to assemble a movement... which is right up my alley as a hobbyist.
This is the reason why I (together with a few hundred of thousands of watch aficionados) love your channel. It is genuine, it is honest, it reflects your opinios or change of opinions about things that you see, study and understand better. Maybe I have been brainwashed too, but I will probably start looking at IWC with a different perspective than before.
It is always amazing that a watch can be designed & manufactured by a person from parts that keeps accurate time! It does make me awestruck! Love to see Adrian share his expertise to compare IWC to Rolex for specific models.
What a treat to see some of the IWC workings. These are the kind of videos I geek out on. I reminds me of when I experienced a tour of the Gibson Guitar factory and seeing how they put love into every piece. I also love the fact they have dedicated people representing Aust/NZ. Every brand should do the same.
Absolutely love IWC. I learned about IWC being originally founded in Boston when an I went to an IWC Boutique in Boston (because I am a native Bostonian and currently live here). I bought the Pilot's Chronograph 41 with the racing green dial back in January 2022 and it is absolutely killer. Not enough coverage of that watch on youtube, would love to see you do a video of it if you can!
I went to Boston Oct '23 and visited Shreve, Crump & Low and got the same educational experience about the brand. Didn't buy a watch there, but when I got back to Toronto I bought myself the green dial chrono 41. Love it. Absolutely amazing the watch. So striking.
IWC Best Swiss Company... Highest precision and quality! My first from Swiss Watches....in 1 week, not even 1 second has shifted. Absoluut beauty of Engineering!
I have been invited to visited them last week, what an experience, all the machinery is wrapped in the same clour. To make is look very clean. Really loved working on the handwound “ Jones” caliber with watchmaker Thomas. Also got the certificate 😄. For two days only the royal treatment bij IWC. I will never forget this experience. Love IWC even more now. Thanks to IWC, Monique, Christian Knoop , Richmond Amsterdam and especially Martens Juwelers in Maastricht ( NL)🙏 And Adrian, everybody on the tour watches your video’s, we really love your content. We all knew that you dropped your explorer II and the glas was shattered 😟
This is the kind of video that win the fans over and attract new followings to the brand. It absolutely worked on me when you made the same video for Tudor. And now that I know more closely about IWC and their production process (thanks to you and this video), I must say I like the brand more than ever.
Thanks for sharing the tour. Picked up a new black dial Ingenieur last weekend so the timing of your video was great. Enjoy the channel and the AET content as well.
Great to get a little insight into IWC history and its manufacturing. Very pleased to see you back doing more of your own quality stuff rather than getting side-tracked with FFffing tIme.
Love IWC! My favorite watch brand. Thanks for taking us with you on the tour. What watch were you wearing- Mark XX? It looked great on your wrist. Until you actually put their watches on your wrist you don’t realize how much of a quality, masculine watch brand they really are. Again thank you!
Great video. I was not terribly interested in IWC for a long time, thinking they were, in the main, too large. But I went into a their store in London to have look and when I got to handle them in the metal, it really changed my mind. I later ended up buying a portugieser chronograph. The proportions are great and it does not wear as large as I thought (for my wrist, a little over 7inches). I also have the integrated rubber strap which looks great. I'm now trying my best not to convince myself that buying the portofino perpetual calendar is necessary...
This was great! For so many reasons this type of content is what draws me in. Looking at what makes a great company great. It’s enjoying watches in the purest form. I completely agree with Adrian’s point about seeing the watch world for what it is… this video shows what the watch world should be. Cheers!!!
I went to Shaffhaussen last year and stumbled on the IWC museum, they were closed but the lady inside saw me and said I could come in and look around as I had travelled from the UK. Awesome place and lovely people there.
Their pop up in manchester was fab, showing hiw the ceramic watches were made. Dimitri from their Battersea store walked me through it. Cracking brand, look after their customers
Awesome Adrian. I am with you..the movement does it for me. The excellence of so many intricate pieces working together to power a tiny engine, made to last for generations..wow! I agree with that comment of the Omega tour.. Cheers from San Diego mate
Adrian, Thank you for the informative video. I look forward to learning more about other brands and appreciate your hard work. FYI, my Bark and Jack NATO strap is perfect on my Tissot Gentleman watch.
Thanks Adrian, Awesome vid. I've had my Big Pilot 43 (on bracelet) for 8 months now and I love it a little more each day, was great to see behind the scenes how they are created. I think IWC should be destined for good things in the next few years. Yes, Omega Factory would be good for the next one.
I've been on a similar visit to IWC last year. The best part of mine was that after going through the factory and the quality control section, each participant had a chance to try out any of the watches that were currently in the catalog back then.
I went to the factory museum in June. It was small, but excellent. It ended up saving me a lot of money because I discovered that I already have the only two IWCs I really want and don't need to keep looking. But I did get to see that Cousteau Aquatimer 2000 in the flesh, which kind left me wanting one.
Great video Adrian. Refreshing take from the usual facetious offerings on RUclips. I think a meander around the workshops of Blancpain or Breguet would make interesting videos.
Thank you for the good video and the great insights into how much effort IWC puts into their products and processes. I just got myself a yearlong dream with a brand new Spitfire Chronograph. It’s a fantastic watch that I always wanted to have on my wrist. A perfect combination of rich history and high end watch manufacturing. Love it!
Live your content! I have many IWC’s and one thing that impresses me about them is the range of offerings. You can get a very good, basic pilot watch and you can get a precious metal perpetual. I collect many other brands too, but IWC is a foundational brand in my collection.
Great content like always! Soo… Switzerland was in the 1800s todays China! Everyone is manufacturing their stuff cheap there just like watch companies did in 1800-1900s
Absolutely, and we're much further along with the process of China making watches than people think considering most "Swiss Made" watches are made in China and assembled in Switzerland.
I haven’t been to their factory, but I’ve only had good experiences at their brick & mortar establishments. It helps they make absolutely gorgeous watches and excel in more than 1 category without spreading themselves too thin.
Love the new professionalism of the vids.......not that previous ones have been poor but they have certainly gone up a few notches recently. Keep it coming. The Old Adrian is back with a vengeance.
Thanks a lot mate. We've been rushing things for a while so we can try to get ahead of ourselves. This allows for us to spend more time to come up with creative ideas (however pretentious that sounds). But of course when things are rushed, mistakes are made. I'm hoping we will be in a solid place in a month or two. Really appreciate the feedback though, and also validating that the details matter.
Love seeing how much they are manufacturing under their roof! Any information on how much and what they are bringing in from outside? Very curious if their new entry model movements are assembled there as well.
I'm curious: how do they take a rod of material, slice off a bit, and add lugs which exceed the size of the original rod? Are the lugs welded on? Is a slice of the rod "smashed" to make it larger? Are the rods big enough to provide the entire lug-to-lug size and the remainder machined off? The rods you showed just looked too small to encompass an entire watch case. Just Curious. Good vid. Keep at it!
I’ve just picked up my first IWC this week, an as new Mark XViii black dial with and extra IWC canvas strap which suits the watch much more. I’ve had my eye on IWC for a while, absolutely love the brand. Very cool video
It's always good to know when a well known brand is part of a conglomerate. Many people buying a watch do not know that and do not realise that this is the case for many brands. It's also always worth being reminded that mechanical watches are still made by machines and robots just as electronic watches or electromechanical watches are. What is very hard to know is whether the particular watch you've set your eyes on is robust enough, will keep functioning after 3-4 decades, will keep its value or conversely will fall apart just after a few years' of neglect or daily use, will not be repairable or will not be economic to repair and will lose a large chunk of each value each year that passes.
I’m all in on IWC. At one time I owned 9 IWC’s but have recently focused my collection on three models. Two pilots and one Portugieser. Though I am probably going to add another pilot again this year. Wish I could afford certatanium. Until I can I’m focusing on ceramic. Thanks for the tour! By the way - were those Year of the Dragon rotors on that one “baking sheet”?
IWC has so much potential. They seem to be getting more into the swing of things of creating a more encompassing identity being a pilot watch only brand (tried on a portofino perpetual calendar recently, my goodness that thing was gorgeous). They really seem to be going in the right direction! An IWC is definitely in contention for my next purchase (albeit it might be a vintage, those 60-70s pieces on leather seem to have magical proportions and stunning dials).
So great to see the content dropping, been a long time fan of this channel since before it hit 10k subscribers and always loved the content. Keep it coming!👍
What do I think? This is one of the best watch-content videos I've ever seen, and not just because I'm a fan of IWC. Well done. I've got IWC's Big Pilot 43 on my radar. Your factory background info is going to make owning that watch even more special.
Brilliant Adrian. Agree with your point of views made. Neat editorial. Own a few like the 46 perpetual calendar mojave and this a wonderful sample of what it takes.
Thank you for doing this video I remember it to 3 years ago. I actually got to a tour on the tail end of Covid when there was no one around. It was pretty amazing. I love that brand I just haven't been able to push myself purchased one recently, when I first started collecting timepieces, I brought the Spitfire on the secondary market and resold it. I wish I hadn't once again thanks for sharing.
The IWC Manufacturing Center is quite the building, wish I got to spend more time there. Did you get to visit HQ/museum as well? Looks like you were near the Zurich Boutique on Bahnhoffstrasse.
Fabulous video Adrian. I’m super intrigued by their pilot chronos in ceramic or ceratanium, but I keep seeing stuff online about how they actually scratch relatively easily and then that can’t be repaired. Did they touch on ceratanium much specifically and address that issue? Seems like it’s been a tough point for some buyers. That Lake Tahoe Chrono tho …
I never thought much about IWC until I dropped into a boutique, tried them on, and fell in love with the green Type XX. Now I feel about IWC the way you do about Rolex.
Greetings from Los Angeles, California. I don't think of IWC as an American watch company. It was at its inception but now it's Swiss. Apparently, nothing is made in the USA.
Had a pilot chrono 43mm for a year or so. Didn’t get on with it. Felt the case was a bit rough. Needed a little bit of polished edges. Didn’t feel premium. Shame.
Very cool--but was there any discussion about the work that isn't done there, such as the ValFluerier/Beaumatic movement in your Mark XX? Is there a distinction they make between what does and doesn't get built at their own facility vs what is sourced across Richemont?
One question for you, as you have been there? Do all of them have massive wrists? That would be a great explanation to why all of their amazing and so beautiful chronographs are large… I’m just crying because I want one with 39mm case or smaller 😅😅
Again a very good video from you. Any watch collection needs an IWC. I've dicided myself for "DER UHR", the one and only true men's watch: The Big Pilot with the legendary reference 5002. I'm loving this iconic timepiece and it never will leave my collection!
Great video. Love my Mark XX and still cant help but want an Ingenuir despite the price. Happy to see more of this solo content again! I'd love to see you head to GS soon.
Great video. Love IWC. Can’t afford any just yet. Something to aim towards. They have a great selection in my eyes. Tool watch to luxury watch. Can’t wait for your next adventure.
A big knock on IWC is their price. Not considered a “value” brand in luxury watches. But now it’s easier to see why they’re priced a step higher than other brands in their sphere
I know there are significant elements of the manufacture that you aren't permitted to show, but it seemed like there was more hands-on work going into these IWC pieces compared to your Tudor factory video. The story I've heard surrounding Jones suggests that he wanted to bring an American, industrialized approach to watchmaking which the French-speaking Swiss rejected out of hand. So, it was nice to see actual humans with their hands on these watches.
A tour of the Omega factory would be interesting. I'd love to know more about how the coaxial escapement was challenging to mass produce and how they did it. All I know is an old interview with George Daniels where he touches on the subject. Apparently he tried Patek first but then Omega took a passing interest.
I think Patek Philippe actually tested it in a pocket watch for a year before saying no. They seemed offended by the idea of using someone else's invention. Then Omega got interested and tested it for a longer period of time and in a wrist watch size, before deciding to use it in mass production.
Omega factory is in China, mate.
Great Vid! Visit H. Moser & Cie next!
@@michaelnauer7875 only for the Omega your wearing.
With modern technology, no part of a watch is hard to make. They put up a facade so you overpay without complaining or stop buying.
Great video! I've always liked IWC watches and now I like them even more. Looks like a great time and the best part, you got to assemble a movement... which is right up my alley as a hobbyist.
Great to see the old Adrian back. we've the old Bark and Jack back. That's why I started watching. I went off. Now I'm back
Thanks a lot mate. It feels good to be back doing this sort of stuff.
@@BarkandJackThe podcasts are awesome too. ❤
Great vid, thanks !
This is the reason why I (together with a few hundred of thousands of watch aficionados) love your channel. It is genuine, it is honest, it reflects your opinios or change of opinions about things that you see, study and understand better. Maybe I have been brainwashed too, but I will probably start looking at IWC with a different perspective than before.
No such thing as genuine or honest in virtual reality
It is always amazing that a watch can be designed & manufactured by a person from parts that keeps accurate time! It does make me awestruck! Love to see Adrian share his expertise to compare IWC to Rolex for specific models.
IWC is an incredible brand. The tour is a special treat.
What a treat to see some of the IWC workings. These are the kind of videos I geek out on. I reminds me of when I experienced a tour of the Gibson Guitar factory and seeing how they put love into every piece. I also love the fact they have dedicated people representing Aust/NZ. Every brand should do the same.
Well you're not alone Adrain. I too get excited about lubricants.
I wish youtube have reaction function like facebook cuz this comment absolutely made me laugh 😂
You are so welcome. @@LeonXOV
Absolutely love IWC. I learned about IWC being originally founded in Boston when an I went to an IWC Boutique in Boston (because I am a native Bostonian and currently live here). I bought the Pilot's Chronograph 41 with the racing green dial back in January 2022 and it is absolutely killer. Not enough coverage of that watch on youtube, would love to see you do a video of it if you can!
I went to Boston Oct '23 and visited Shreve, Crump & Low and got the same educational experience about the brand. Didn't buy a watch there, but when I got back to Toronto I bought myself the green dial chrono 41. Love it. Absolutely amazing the watch. So striking.
IWC Best Swiss Company... Highest precision and quality! My first from Swiss Watches....in 1 week, not even 1 second has shifted.
Absoluut beauty of Engineering!
I have been invited to visited them last week, what an experience, all the machinery is wrapped in the same clour. To make is look very clean. Really loved working on the handwound “ Jones” caliber with watchmaker Thomas. Also got the certificate 😄. For two days only the royal treatment bij IWC. I will never forget this experience. Love IWC even more now. Thanks to IWC, Monique, Christian Knoop , Richmond Amsterdam and especially Martens Juwelers in Maastricht ( NL)🙏 And Adrian, everybody on the tour watches your video’s, we really love your content. We all knew that you dropped your explorer II and the glas was shattered 😟
This is the kind of video that win the fans over and attract new followings to the brand. It absolutely worked on me when you made the same video for Tudor. And now that I know more closely about IWC and their production process (thanks to you and this video), I must say I like the brand more than ever.
Cool that you wore the Mark XX on the trip to the factory. Really enjoyed the video.
I love IWC.. classy.. beautiful and a total icon. And your correct, the best part of a watch is more often than not the machine that you cant see.
Been watching your channel for a few years and this has been my favorite! Love factory tours. Please do more if you can!!
This was great. Thank you, Adrian. My father has a very old IWC that he bought in Zürich, it’s one of the most beautiful watches I’ve ever seen.
I have 3 IWC watches and plan to add a specific fourth one. I would love to visit the headquarters one day.
Thanks for sharing the tour. Picked up a new black dial Ingenieur last weekend so the timing of your video was great. Enjoy the channel and the AET content as well.
Great to get a little insight into IWC history and its manufacturing. Very pleased to see you back doing more of your own quality stuff rather than getting side-tracked with FFffing tIme.
Love IWC! My favorite watch brand. Thanks for taking us with you on the tour. What watch were you wearing- Mark XX? It looked great on your wrist. Until you actually put their watches on your wrist you don’t realize how much of a quality, masculine watch brand they really are. Again thank you!
Got my first bark & Jack NATO strap (ribbed green) after resisting for many years. Very nice strap. Glad you're back at it Adrian!
That's awesome. Glad you like it.
I agree with you Adrian, this is why I LOVE watches. Need to start to take a look at IWC watches.
I want an IWC Spitfire soooo bad, and this video only reinforces that. Neat inside look at the factory!
Great video. I was not terribly interested in IWC for a long time, thinking they were, in the main, too large. But I went into a their store in London to have look and when I got to handle them in the metal, it really changed my mind. I later ended up buying a portugieser chronograph. The proportions are great and it does not wear as large as I thought (for my wrist, a little over 7inches). I also have the integrated rubber strap which looks great. I'm now trying my best not to convince myself that buying the portofino perpetual calendar is necessary...
You know,it kinda is... 😉
From one Portugieser owner to another... you won't regret it.
Excellent video Adrian. Most factory tours I’ve watched online are quite dull but yours was quite well done, kudos!
I quite liked it too! I plan to do this visit in Schaffhausen myself, so, most interesting. I wear the Mark XX as well 🙂
There's no RUclips channel that summons adrenaline in me at a new video drop the way your does, Adrian. Great video!
Thanks so much Steve. That's really nice of you to say.
easily one of my favorite videos. I love IWC watches and getting a inside tour view really made me happy. Thanks
Thanks for this Adrian!!! I would love to see more of these tour videos, really helps me to appreciate the watch and brand more :) thanks sir!
Great video. If you can say - what’s the difference in overall automation levels between Tudor and IWC?
This was great! For so many reasons this type of content is what draws me in. Looking at what makes a great company great. It’s enjoying watches in the purest form. I completely agree with Adrian’s point about seeing the watch world for what it is… this video shows what the watch world should be. Cheers!!!
It's still amazing of the intracensy involved and the human touch making each piece. It's a truly brilliant ballet of workmanship
Absoluut Beauty of Engineering!
I went to Shaffhaussen last year and stumbled on the IWC museum, they were closed but the lady inside saw me and said I could come in and look around as I had travelled from the UK. Awesome place and lovely people there.
I am so happy to have you making videos again! This is the best content! Would like to see a video about the micro brand Baltic.
Their pop up in manchester was fab, showing hiw the ceramic watches were made. Dimitri from their Battersea store walked me through it. Cracking brand, look after their customers
I've been gifted a vintage gold IWC store branded watch and love it even more knowing a bit more about the company. So thanks!
Awesome Adrian. I am with you..the movement does it for me. The excellence of so many intricate pieces working together to power a tiny engine, made to last for generations..wow! I agree with that comment of the Omega tour.. Cheers from San Diego mate
Adrian, Thank you for the informative video. I look forward to learning more about other brands and appreciate your hard work. FYI, my Bark and Jack NATO strap is perfect on my Tissot Gentleman watch.
Great to know you're enjoying your strap! 🙌
Thanks Adrian, Awesome vid. I've had my Big Pilot 43 (on bracelet) for 8 months now and I love it a little more each day, was great to see behind the scenes how they are created. I think IWC should be destined for good things in the next few years. Yes, Omega Factory would be good for the next one.
I've been on a similar visit to IWC last year. The best part of mine was that after going through the factory and the quality control section, each participant had a chance to try out any of the watches that were currently in the catalog back then.
This was a great video, Adrian! The new look content is well done. Cheers 🍻
I went to the factory museum in June. It was small, but excellent. It ended up saving me a lot of money because I discovered that I already have the only two IWCs I really want and don't need to keep looking. But I did get to see that Cousteau Aquatimer 2000 in the flesh, which kind left me wanting one.
A tour of the Grand Seiko factory would be amazing, or just a plain Seiko factory
Not the easiest but you can reserve a tour of their movement factory in Shizukuishi. Was really worth the trip for me and they allow pictures!
Great video Adrian. Refreshing take from the usual facetious offerings on RUclips. I think a meander around the workshops of Blancpain or Breguet would make interesting videos.
Thank you for the good video and the great insights into how much effort IWC puts into their products and processes.
I just got myself a yearlong dream with a brand new Spitfire Chronograph. It’s a fantastic watch that I always wanted to have on my wrist. A perfect combination of rich history and high end watch manufacturing. Love it!
Live your content! I have many IWC’s and one thing that impresses me about them is the range of offerings. You can get a very good, basic pilot watch and you can get a precious metal perpetual. I collect many other brands too, but IWC is a foundational brand in my collection.
Great content like always! Soo… Switzerland was in the 1800s todays China! Everyone is manufacturing their stuff cheap there just like watch companies did in 1800-1900s
Absolutely, and we're much further along with the process of China making watches than people think considering most "Swiss Made" watches are made in China and assembled in Switzerland.
Glad to see you pumping out the content lately about different brands and not just commentary on Rolex.
I haven’t been to their factory, but I’ve only had good experiences at their brick & mortar establishments. It helps they make absolutely gorgeous watches and excel in more than 1 category without spreading themselves too thin.
Love the new professionalism of the vids.......not that previous ones have been poor but they have certainly gone up a few notches recently. Keep it coming. The Old Adrian is back with a vengeance.
Thanks a lot mate. We've been rushing things for a while so we can try to get ahead of ourselves. This allows for us to spend more time to come up with creative ideas (however pretentious that sounds). But of course when things are rushed, mistakes are made. I'm hoping we will be in a solid place in a month or two. Really appreciate the feedback though, and also validating that the details matter.
Thank you for making it long enough (under 10 minutes) and in great detail!
Love this video and I love IWC. I had no idea it was an American who started it. Yes, the mechanics and more of it!
Love seeing how much they are manufacturing under their roof! Any information on how much and what they are bringing in from outside? Very curious if their new entry model movements are assembled there as well.
That bark and jack nato looked good on the XX!
Thanks Adam.
I liked IWC 25 years ago, before their watches blew up in size. They did their version of Breitling, bloating case sizes to near 50mm.
I'm curious: how do they take a rod of material, slice off a bit, and add lugs which exceed the size of the original rod? Are the lugs welded on? Is a slice of the rod "smashed" to make it larger? Are the rods big enough to provide the entire lug-to-lug size and the remainder machined off? The rods you showed just looked too small to encompass an entire watch case. Just Curious. Good vid. Keep at it!
I have had three IWC’s. Love em! Need to add one back to the collection
I’ve just picked up my first IWC this week, an as new Mark XViii black dial with and extra IWC canvas strap which suits the watch much more. I’ve had my eye on IWC for a while, absolutely love the brand.
Very cool video
It's always good to know when a well known brand is part of a conglomerate. Many people buying a watch do not know that and do not realise that this is the case for many brands. It's also always worth being reminded that mechanical watches are still made by machines and robots just as electronic watches or electromechanical watches are. What is very hard to know is whether the particular watch you've set your eyes on is robust enough, will keep functioning after 3-4 decades, will keep its value or conversely will fall apart just after a few years' of neglect or daily use, will not be repairable or will not be economic to repair and will lose a large chunk of each value each year that passes.
I’m all in on IWC. At one time I owned 9 IWC’s but have recently focused my collection on three models. Two pilots and one Portugieser. Though I am probably going to add another pilot again this year. Wish I could afford certatanium. Until I can I’m focusing on ceramic. Thanks for the tour!
By the way - were those Year of the Dragon rotors on that one “baking sheet”?
IWC has so much potential. They seem to be getting more into the swing of things of creating a more encompassing identity being a pilot watch only brand (tried on a portofino perpetual calendar recently, my goodness that thing was gorgeous).
They really seem to be going in the right direction! An IWC is definitely in contention for my next purchase (albeit it might be a vintage, those 60-70s pieces on leather seem to have magical proportions and stunning dials).
Odd to think that Switzerland was once the cheap labor alternative. Today it is one of the most expensive places in the world to manufacture anything.
So great to see the content dropping, been a long time fan of this channel since before it hit 10k subscribers and always loved the content. Keep it coming!👍
What do I think? This is one of the best watch-content videos I've ever seen, and not just because I'm a fan of IWC. Well done. I've got IWC's Big Pilot 43 on my radar. Your factory background info is going to make owning that watch even more special.
One of your best, Adrian! Love this style of content and it was fun to see the @ScottishWatches gents make an appearance (albeit a silent one 😉)
IWC does very well with the anti-reflective coating on their sapphire crystals, did you get to see this made at their factory?
Wowzer ! That was a great presentation ! I enjoyed every minute !
Brilliant Adrian. Agree with your point of views made. Neat editorial. Own a few like the 46 perpetual calendar mojave and this a wonderful sample of what it takes.
Thank you very much for your video. It makes me appreciate this great brand even more. I would love to see you visit Vacheron Constantin.
Well done. Do you have a favorite factory tour so far? If so which one and why?
Your visit looks like so much fun! Thanks for letting me live vicariously.
Thank you for doing this video I remember it to 3 years ago. I actually got to a tour on the tail end of Covid when there was no one around. It was pretty amazing. I love that brand I just haven't been able to push myself purchased one recently, when I first started collecting timepieces, I brought the Spitfire on the secondary market and resold it. I wish I hadn't once again thanks for sharing.
The IWC Manufacturing Center is quite the building, wish I got to spend more time there. Did you get to visit HQ/museum as well? Looks like you were near the Zurich Boutique on Bahnhoffstrasse.
im going to start at the only watchmaking school in the Netherlands next year where I will learn the full process of making a mechanical watch
Fabulous video Adrian. I’m super intrigued by their pilot chronos in ceramic or ceratanium, but I keep seeing stuff online about how they actually scratch relatively easily and then that can’t be repaired. Did they touch on ceratanium much specifically and address that issue? Seems like it’s been a tough point for some buyers.
That Lake Tahoe Chrono tho …
I never thought much about IWC until I dropped into a boutique, tried them on, and fell in love with the green Type XX. Now I feel about IWC the way you do about Rolex.
Greetings from Los Angeles, California. I don't think of IWC as an American watch company. It was at its inception but now it's Swiss. Apparently, nothing is made in the USA.
Had a pilot chrono 43mm for a year or so. Didn’t get on with it. Felt the case was a bit rough. Needed a little bit of polished edges. Didn’t feel premium. Shame.
Love this new direction. Out there natural light and involving people 👌🏾
Very cool--but was there any discussion about the work that isn't done there, such as the ValFluerier/Beaumatic movement in your Mark XX? Is there a distinction they make between what does and doesn't get built at their own facility vs what is sourced across Richemont?
You had dinner in Geneva. Isn’t IWC’s factory in Schaffhausen quite a distance from Geneva? Or are they in Geneva now?
Great video btw
🙋🏼♂️⏱️🙋🏼♂️
Oh that’s my mistake, we had dinner in Zurich, not Geneva.
Thank You Adrian, that was a nice treat, also a very interesting tour of IWC they sure have many nice watches 👍 Au
Love it. I’m an IWC owner and fan and love the video. I would have loved this to be a bit longer but great work!
Thanks for the inside look at IWC, Adrian!
Thanks for watching Jim. I hope you're well mate.
Thank God Adrian hired people to help him, now he can drop videos with much more frequency
Very interesting! They also have nice vintage pieces, worth looking at. The Pellaton movement for example.
Great to see more of your new content again… great job
Thanks a lot mate.
My thoughts are the ceramic powders and Titanium powders made and mixed inside the factory and did you see the ceramic in the kiln?
Great video buddy - since the AET stop - your videos have knocked it out of the park. Would love to see Omega tour or maybe Grand Seiko.
One question for you, as you have been there? Do all of them have massive wrists? That would be a great explanation to why all of their amazing and so beautiful chronographs are large… I’m just crying because I want one with 39mm case or smaller 😅😅
Lol. I remember when IWC had normal case sizes. They had 38mm(40?) Pilot chronographs, and the Pilot Mark XII was 36mm in 1992.
Hi Adrian, thank you for this video! Lot’s of information in few minutes. Love it!
Again a very good video from you. Any watch collection needs an IWC. I've dicided myself for "DER UHR", the one and only true men's watch: The Big Pilot with the legendary reference 5002. I'm loving this iconic timepiece and it never will leave my collection!
Great video. Love my Mark XX and still cant help but want an Ingenuir despite the price. Happy to see more of this solo content again! I'd love to see you head to GS soon.
Chuffing brilliant video Adrian, cheers mate! Any mid tier watch manufacturer that you feel is worth checking out is good with me 😊
love it!!! do Breitling next.
Great video. Love IWC. Can’t afford any just yet.
Something to aim towards. They have a great selection in my eyes. Tool watch to luxury watch. Can’t wait for your next adventure.
Great video.
Impressive that they make everything in-house. Like you, the beating heart and mechanism is what fascinates me about watches.
Great video, would love to see you do a video on your MARK XX
A big knock on IWC is their price. Not considered a “value” brand in luxury watches. But now it’s easier to see why they’re priced a step higher than other brands in their sphere
I know there are significant elements of the manufacture that you aren't permitted to show, but it seemed like there was more hands-on work going into these IWC pieces compared to your Tudor factory video. The story I've heard surrounding Jones suggests that he wanted to bring an American, industrialized approach to watchmaking which the French-speaking Swiss rejected out of hand. So, it was nice to see actual humans with their hands on these watches.