One of the biggest problems with this trend is that they have a really bad habit of ignoring a basic design rule: to make a shape memorable it needs to have a unique silhouette. Apple can get away with it because the base of the logo they use is literally an apple, with a bite taken out of it. That reads cleanly with or without the rainbow gradient it used to have. McDonald’s can sorta get away with it because the Golden Arches are deeply tied to their branding identity already and it has a silhouette that stands off of the backgrounds it’s placed on. A lot of the minimalist revisions that are coming along just don’t have a unique or evocative shape to them, just a circle or a chamfered square - with the Pringles example simplifying and removing the hair means at a glance, I can’t tell that’s a Pringles can from a distance anymore without having to read the logotype. And I’m saying this as a guy who really likes minimalism as a concept: strip away what distracts from your point. But if you go overboard, all you have left is the beginnings of hieroglyphs, and this time there’s no Rosetta Stone for you to use.
“Unfortunately, this logo looks too appealing. Let’s fix it!” That line made me laugh harder than anything else in the video. And you said it right before ruining the logo of one of my favorite fast food restaurants, which somehow made it even funnier!
The problem isn't even the style itself but how EVERYONE is switching to it without even thinking "but does it fit with our product and brand personality?" Many companies used minimalism in their logo long before this current trend. But they did it because their brand was associated with simplicity and comfort and they used the style to communicate those ideas to the consumer. Because that's what the style is all about. While the general shapes and mascots communicate what you do, the way you render those shapes and mascots communicate *how* you do it and for whom. The latter point seem to be completely lost on the current wave of graphic artists. They think minimalism is this ultimate style that magically fits anything. It doesn't. A logo for a children's entertainment company should not follow the same design guidelines used for a banking app logo. An icon for a free mp3 player should not give the same vibes as an icon for a thousand dolar design software (I'm looking at you Winamp)
But it’s not about “does it fit with our product” it’s about “does it fit with current marketing” and that is a big fat yes for any company. There are countless reasons why minimal logos work nowadays and instead of listing every one out, it just works. It’s easier to look at and recognize, it’s easier to brand, and for example, as stated in the video with Nick and Pepsi, there is no reason to maintain an outdated logo. Nick USED to be known for its slime, but not anymore. It still slimes, sure, but sliming is not the identity of Nick anymore. Pepsi doesn’t need to remind people it’s a bold, iced cold drink. Unless you live under a rock, you know what Pepsi is. Thinking the demographics are what they were 20 years ago is foolish from a marketing standpoint, hence why the oversimplification of logos is working
SATINNINE No he didn't. When everybody does minimalism, often badly, it devalues minimalism itself. There's no such thing as one-size-fits-all. When everybody zigs, a smart one would zag. Also, it's hard to do minimalism right. That's why there's so much suckiness out there.
Can we just have the old 2000s logos back? I've asked this countless times yet the answer is always no. Wonder if we're ever gonna have a phase LIKE the minimalism phase, but it's back to skeuomorphism
Growing up in the 2010s, I like minimalist logos. They look pretty sleek and modern. But I understand what this video is going at, and the old logos would probably still look better.
eating pringles with the new logo feels like I'm eating the knockoff, i'd rather eat the lays stacked chips than this absolute monstrosity they've created
I love how such a small thing means so much to people that it is snowballing into an internet backlash. Something deep down just insists that this is horrible and needs to be stopped, and I think it's so funny that others have the same impulse.
as a Graphic Designer I have been fighting this tooth and nail for 2 decades. It seams the schools are teaching non artist and giving them degrees as graphic designers. But sadly design they can not.
Please, continue fighting. Scream louder and louder about it. Be confrontational if you have to. Be forceful. Do not give minimalism any ground in your line of work. Force skeuomorphism into your work and don't be subtle about it.
I am actually studying in advertising and marketing rn for university and I think minimalism makes sense in certain contexts if you want to change your brand image. Like imo it doesn’t make sense for Nick to change their logo cause their brand image was already solid and not a weakness but some companies you mention do need the changes like Dunkin’ Donuts because their brand identity needed to change as they no longer wanted identify with donuts. This is because they want to get more attention in the specialty coffee business and also want to stay away from donuts because more ppl are health conscious today. So their rebrand keeps the dunkin donuts identity but stops the negative connotation that comes from donuts. Minimalism can be effective but it needs to be either for a brand that already has a sleek and upscale brand image like Starbucks or brands that need to change to minimalism to change the brands connotation like dunkin.
I see how it worked for Dunkin, considering a lot of the people I know who frequent or used to frequent the one near my house usually only go in there for coffee. But what about for a situation like Domino's? Typically if you're ordering Domino's, you're really only getting pizza...
@GrayCosmics At this point I am asking why companies want to change their logos? Especiallly when the logo was quality-speaking more appreciate looing and creative? It feels so wrong imho.
@@PEDROGARCIA-qj3gr I feel that it's too simple. It's legitimately just two circles. I wouldn't be surprised if someone missed it at a checkout or something.
Instead of being all cool, flashy and eye-catching, Mario Kart 9’s logo is just “mariokart 9” written out in the Arial font, coloured red and the the M in Mario and K in Kart are not even capital letters
At least that new logo with no fox at all isn’t the actual browser logo, it’s the one for the Mozilla brand as a whole. But yeah, the new one is awful, you can barely tell it’s a fox any more. The original is honestly a work of art. It’s so pretty- definitely one of my favorite logos ever.
@Minecraf75 (Before 2017, the icon itself was wonderful, it had a ton of details on the fox and the Earth. After my dad forced me into Chrome, i never heard of Firefox for years, t'ill now. So in M Y opinion the old one was better, but ok)
@@caseys2698 because it dosnt have to remind you of a Fox.. because its not the firefox browser Logo as you, yourself said.... the whole point of it was to differenetiate firefox and the mozilla group as a whole from each other, while still retaining similiarite as a brand
The funniest part, that in cases of some of these logos, like mastercard - it makes it impossible to properly copyright, because of how generic it is. The two circles overlapping is a literal diagram format used in presentations or... memes. They basically claim that "less is more" forgetting that sometimes less is literally just less... I mean. Look at the current Patreon logo - what even is that? WHAT IS THAT?! Also - you missed the opportunity with Wendy's logo - you could have gone with yellow background and red W - literally reverse Mac's logo. Because why not.
"But in 2009, they changed it to a generic lowercase font saying Nickelodeon. The reason? Only pay for what you need with liberty mutual. I just said that."
I’ve been complaining about this for years and only now do other people seem to be acknowledging it. I just want good logos and some skeuomorphism back pleaseee 😭😭
@@Tech-cy9yo what do you mean "easier to remember"? its not like i have dementia and will forget logos with millions of colors and can remember 2 color logos better
I like the concept of minimalism, but the way companies execute it is horrible. Edit: Wow. I did not expect to get this many likes this quick. Thank guys for making it most my liked comment I made.
@@Demeech No minimalism is perfect for logos, what you need to understand is that there are circumstances where oversimplification happens, and that can be bad, however most times simplifying logos are good. This goes back to the basic principles of logo design where if a logo is too complex, it is not easily memorable and therefor fails one of the main purposes of a logo, which is a memorable icon that consumers will recognize and associate with that brand
I think the main reason why companies are even able to simplify their logos is because they’ve been around for long enough. They can make a minimalist version of their old logo and people will still know what it is because of their history with it.
the new pringles logo make me wanna die. One of my friends genuinely said "What kind of pringles knockoff are you eating it looks gay asf" And he only realised it was the actual pringles when he saw the rest of the tube.
Good video Demeech! My opinions: Dunkin' Donuts' new logo: Garbage Pepsi's new logo: It's fine i guess Cheetos' new logo: Got rid of all the charm Nickelodeon's new logo: Looks boring Master Card's new logo: It looks like a joke... Pringles' new logo: An infamous example of why oversimplifying a logo is wrong Sears' new logo: The most generic font and logo i've ever seen in my life
Oh god, just thinking of the old Nickelodeon logos makes me wanna cry. The Nick Jr logo before the 2009 rebrand was fucking awesome! It was simple, yet complex enough to deliver it's message: Nick Jr. You could get anything and have a smaller version of said thing next to it, and have the smaller one be blue and named "Jr", it just works so well! Same thing for the overall pre-2009 Nick logo.
"literally anybody can make this logo" is not a reason to dislike a logo. A lot more thought, strategy and application goes into a logo than just the final brand mark. "Anybody can make it" is a lazy argument. I do really hate the new Pringles logo though...
Yeah seriously stfu saying that anybody can make it shows how fucking lazy they are, it is a reasonable argument, it shows how lazy the logo is to the point any random person can make it.
@Paul Bajkowski it seems more modern yes, except the logos with human beings like Wendy’s or people like Pringles, those definitely don’t need to be simplified.
"MasterCard remove the name. Now it's just two balls! Not everything has to be that simple!! *Literally anyone can do that logo* ." You finally got it, pal!
I have a graphic design major and I although I'm not agree with some design decisions about some companies logos, I completely understand why they do that in the first place. In the case of Pringles, they simplified the logo in order to be cohesive and more expressive in relation to their new packaging. Other redesigns such as the MasterCard one are usually because they want the logo to appreciate better in smaller screens since paying using your smartphone is something companies want to encourage. What I mean is that a lot of thinking has been made to every redesign, and in companies that big, it's usually months or years of work for the designer at charge and a lot of investment for the company. Often the simplest logos are de most difficult to create. And design is not art, you make a design not only for aesthetic purposes but for people to get to the point or for just meet your client's goals.
the future passed already. there was space age and artistic cars everywhere with looks and personality. now cars all look the same but very slightly different. old buildings had artistic looks to it. now every building including fast food places looks like office buildings. logos then were professionally made by artists. today logos were made by a 3 year old
EXACTLY, BINGO, YOU GET THE IDEA. Young people either don't know or forget that the 70's - 00's (and especially 1998 - 2002) was an experimental time when people were hyped for the new Millennium and tried to be futuristic by any means. Even in logos and text fonts. Many people took inspiration from old sci-fi media like the Jetson's, Star Trek, the first Star Wars movie, "2001: A Space Odyssey", Bladerunner, etc... That era was a great time for technological innovation like synthesizers, VHS & DVD players, the internet, iPods, etc... And in fact, many people didn't even *own* a computer until the turn of the Century, including my family until November 2001, when Windows XP was released. By the Mid 00's, the war in Iraq was happening, and that was when reality set in and the sci-fi future-hype trend started to fizzle out. 3D logos, pop-art, clip-art, 'maximalism' and so forth was all once considered the way of the future. The new Millennium wasn't so hyped up anymore by the Mid - Late 00's, and designers got less creative and eventually regressed back to flat minimalism as a result. Minimalism, in theory, is reflective of disappointment, corporate greed, and the dark, depressing times we live in. The Mid 00's also ushered in more video games & movies with dark themes. A lot of the things we see in the world around us are symbolic and representative of an era, general mindsets, current trends and current events.
I swear there's some decent oversimplified logos, such as Burger King, Pizza Hut KFC, and Little Caesars, the newer design of Burger King and Little Caesars logo made it too nostalgic than rather using the new logo, KFC on the other hand is just a bit of mix between 1952 and 1978 logos, but with the Colonel's face of the current KFC logo, the new Pizza Hut logo is just rather bring back the old nostalgic logo, than designing the newer logo, but for Pringles... it was defiently a horrible change, even for Mr. Pringle himself, he looks just more like Mr. Monopoly, than a Pringle.
People say it's the new fashion style for Logos and even entire Themes of Operating Systems. This has to stop, because things sometimes have to look interesting so more people buy more of them.
@@Demeech biggest reason is phones. They want oversimplified logos so that the logos remain very clear in the size of an app icon or even smaller. Basically logos with less resolution so that they remain visible in smaller displays. That's what a graphic designer told me, but then again he doesn't work making logos for these huge corporations so he could be just wrong but I believe he might be right, every company seems to want an app for their product today and some people are not even using PC's anymore only phones or tablets...
@@Demeech corps and people as a mass tend to like simple logos because they’re able to get a lot of information or a brand’s identity across to you in the usual short amount of time that you see them. People usually tend to have a short attention span nowadays, so time really matters when you only have a few seconds when someone glances at a logo on something to make a good first impression. Saying that I don’t see a company with one like McDonalds changing theirs anytime soon, it’s already so etched into the brand and so simple, everybody can look at it and think about Mickey Ds. And I actually think I remember them branding themselves as that in the late 00s in their breakfast campaigns lol
Just to say one, in comparison with 20 years ago we are surrounded by tons of visual stimulus, texts, colors, shapes, motion graphics, etc, wherever we go or wherever we see, simplified visual elements fits better in nowadays world and are easier to see and recognize, just look back to design history and you’ll se a pattern of complex compositions to simpler designs, from art nouveau to here.
As a graphic design student, can I just say that I agree and disagree with the message here. On one hand, oversimplified logos can be boring and tasteless and I have to agree, the oversimplification of the Pringles logo doesn't work, same with the Firefox logo. Disgusting. On the other hand, you have to bear in mind that minimalism in a lot of cases is good and even beneficial to a company, e.g. McDonald's, KFC, Xbox, PlayStation, etc. In addition, if we were to go back to the early 2000's style of logos, companies would look outdated and they would lose the potential to gain new customers. To evaluate, I respect your opinion on oversimplified logos and the fact that some companies take minimalism too far , but I also disagree with going back to early 2000's logo styles and making logos look distasteful to newer generations.
As a graphic artist, this "sterilization trend" is annoying...I've always been a detail guy myself even if it's adding some gradients or some dimension to text. Everything's so flat these days.
God bless you, hold onto those ideals. The dimension and gradients is what we've missed so much dude, the texture. It looks SO GOOD. Seriously the old Pepsi logo was such a good example. If you're ever put into a situation when you're asked to make a flat/minimalist logo design, DON'T DO IT. Decline the offer and do not make ANY compromise.
@@QC_RetOml just because its not a big deal to you doesn't mean I'm not allowed to be mad about it. It wouldn't be a "Big deal" if nestle suddenly got rid of the Milkyway bar but i bet some people would still be mad
Yeah man, I miss all the old logos for things! It's ridiculous how just about every logo is getting redesigned and becoming more boring and bland in the process! It's always something that bothered me cause it's like it's stripping away identity of these companies! A lot of them were fine in the first place too!
I completely see what your saying, this oversimplification trend doesn’t just affect corporate companies / logos, it has also impacted graphical user interfaces. This oversimplification trend started in 2012-2013. Look at Apple and compare its operating systems. iOS 6 had a very skeuomorphic design with gradients and reflections on its app icons and overall everything felt very detailed and polished with most elements representing real physical objects. In iOS 7, simplification hit hard and everything was redone in a flat bland almost minimalist style. The same thing can be observed from Windows transition from Windows 7 to Windows 8. In all honestly, I feel like simplification can have it’s positives… it does make everything feel “cleaner” and more organized. Sometimes simplifying can be good because it reduces clutter and makes something easier to recognize. However, it can have it’s negatives. Especially when applying to corporate logo design. The common problem with simplification or “oversimplification” is that it tends to take away the personality of a company. It’s almost too professional and soulless. However this doesn’t mean that simplification is bad, there’s just many instances where it’s simply done… wrong. An example of simplification being done correctly would be Olive Gardens logo. The old logo was nice but it did feel… old. With the excessive use of texture and shadows, it wouldn’t be recognizable from a distance and it wouldn’t look great on a webpage. The new logo is a simplification of the old one but it still does a great job at maintaining the personality of the original. (But maybe that’s just my opinion). To sum things up, I feel like the key word here is BALANCE. There needs to be a balance between skeuomorphism and flat design. Skeuomorphism can feel too complicated, cluttered, and distracting… while flat design often feels bland, depressing, boring, and lacking personality. Luckily, we are starting to see glimpses of this “balance” in newer forms. In Apple’s iOS 16 (referring to the wallpaper) gradients are used and the wallpapers are beginning to feel more three-dimensional. On MacOS Big Sur, the app icons were simplified but still maintained that three-dimensional gradient aspect to them that gave the OS it’s personality. In Windows 11, the icons feel more layered and textured while containing gradients. Point being, I believe this oversimplification trend was just a phase and we might be seeing the end of it with this new balance of design philosophies.
"Debranding" is a trend for blanketing logos across all mobile media and print. The thing is, all the logos start to look the same, with the same curves, the same family of colors, and the same thicknesses of type. So in the end, I don't think they are branding anything, but become more of a cohesive blob.
I like the concept of simple logos, they're easy to your eyes and good to look at. But like, why make the man bald- *No but seriously, I think most companies make logos TOO simple, like f.e. the pringles logo was like perfectly balanced. It was good to look at, not at all complicated but not so simple that it is jut bad. I think oversimplyfying cam bw done right, like for example with the GANCUBE logo (maybe not the most well-known exapmle but it was the one that came to my mind). But in most cases it doesnt work and I thonk companies shpuld keep their logos as they are.*
They're not easy on your eyes and they are bad to look at. They are less memorable, less recognizable, and clearly done just to save money on graphic design.
It's called lazyness. People are just lazy nowadays, and its getting worse. Also, there's not much different between coke and pepsi, it's just coke original is the only one that actually has its usual sweetish taste
WE NEED TO BRING BACK FRUTIGER AERO SERIOUSLY... if you don't know, frutiger aero is that style from mid to late 2000s, to early 2010s involving 3D logos and things like water and 3D globes, and its use of blue andgreen, like you know Windows Vista or the 3DS or Wii right? It is like that
I fricking love this channel, it got me really into Mario kart, and it’s constantly uploading new ideas, good discussions, even through its underrated, he is still producing quality content
I assumed that Dunkin' donuts removed Donuts from its name for the same reason why Domino's removed pizza from its name. Because they want to draw attention to the other stuff they make besides Donuts. The difference is that Domino's other food COULD use attention, while Dunkin' Donuts (even before the name change) was almost entirely known for its coffee.
i like simplified logos when they just take the existing one and maybe flatten it or reduce gradients/3d. i hate when its just simplified for no reason or with stupid changes
They aren't more recognizable or memorable, that's a false claim that minimalist supporters constantly try to use. IT'S NOT TRUE. The opposite is true. They are harder to recognize and less memorable.
@Arynn i never said the word memorable and most of your rant focuses on definition of that word. I said recognizable which is absolutely not a synonym in this use case which I'm guessing you thought it was. What I'm saying is when you shrink down a highly detailed logo to a very small size on a page on a phone it becomes a blurry ugly mess, and the text becomes hard to read, and is just a blurry block. The new simple logos while dull and boring when blown up if you shrink them down to that same small size decidedly look clearer and more consistent. This is what im saying.
Year 2000: Let's make our product look futuristic! And now year 2021: eh, I don't like the old logo, let's make it simple! So that everyone will like it! And the people: ew this is awful, change it back
One reason for oversimplification is how printing works. When you print a logo with gradients or complex designs, you have to use standard CMYK, but it's more expensive than using Pantone colors or premixed colors. Pantone colors can only be printed with one ink at a time, such as red, white, purple, etc. making oversimplified logos really appealing to cost. I can't explain Firefox or other online brands however. That's just messed up. Edit for typos.
In my opinion oversimplified logos look much more distinct and unique. It takes a LOT of work to make a logo like these and companies pay a LOT of money to get them. Whether you believe you can design a logo like this alone or not, they take hundreds of hours and effort to be created as they take into account so many different little details you will never guess. And that for me makes it MUCH more interesting to dive in and view it from the designer's point of view, than just an icy cold background because its pepsi and its fresh. The real question is how you will REPRESEND the freshness in an oversimplified logo. So you may ask why is it better for a company -especially a big one- to have a logo like this. Well, big companies are the ones who really need these logos, as they are so adaptable and easy to advertise. The true power of a logo is to be able to stick it anywhere without changing its aesthetic and it blends with its surroundings. Also subconsciously you can even recognize certain logos only by their shape. Most of us literally have had implanted in our brain the accurate curvature of the samsung logo. Not one bit off. We cannot easily remember it but when you see its shape you recognize it immediately. And that's the importance of a good logo design. So before bashing every little thing that annoys you think first, because you cannot know everything.
"In my opinion oversimplified logos look much more distinct and unique" That's objectively not true though, it's a wrong opinion. Minimalist logos are HARDER to recognize and LESS memorable, they fully rely on what you remember the old logo looking like instead of being recognizable themselves. They say it's because "oh we wanna make it easier to put on phone UI" no they're lying about that too. They're doing it because it's cheap and doesn't require effort. That is why. Minimalism can't do anything on its own. Minimalism is a parody of a better, higher-detailed world.
The new pringles guy is just the old pringles guy who suffers from hair loss due to old age, his moustache sadly turned grey due to the same reason and instead of accepting his age, he went heavy handed on dying his moustache with drugstore brand dye which only comes in two shades, black and even darker black
Graphic designer here, took the logo design course twice because I changed University. The old professor that haven't updated since the 90's / 2000's allowed us to do bolder and more creative logos. In exchange the new professor who's alaways up to date ordered us to remove as much detail as posible, lineart, and cool typography from our logo designs for them to be aproved. Universities are actively pushing this.
It is a trend toward making things more serious and more adult. International corporations do that and companies that want to go international do that.
Yeah but they're ignoring the first rule of design "Make your logo sillouette recognizable at an instant and unique" Or do you recognize an orange background with a grey rectangle and a white circle? And i literally stopped buying pringles because of the new logo change (and also many other ppl has done the same). That's a dumbass idea.
I have 2 potential reasons why this is happening 1. With advertising being more digital than ever and modern phones/TVs having 4k displays with stupidly bright/Sharp colors the simple logos contrast to a point where it's almost like burned in your eyes. 2. More people being illiterate, hear me out, in ancient times people would advertise their business with a simple hanged sign or a painted barrel outside their door or something. That's similar to what's happening now. The simple logos are easier for the more dumbed down people to recognize. The less colors and angles are easier for them to remember.
The world would _truly_ be in a better place if HP just brought back its 1999 logo and the "invent" tagline, and its associated branding campaign of the time (you know, semi detailed objects in colored rectangles, and an all lowercase Futura), and ditch its current one with the tagline "Keep reinventing" (in fact this would be perfect if HP and HPE ever merge back together).
Viewable dislikes are gone. This video got mostly positive reception.
You can still see the dislikes with an add-on.
Negative reception for me
@@cringycontent youtube vanced has it
@@cringycontent and the add on isn't spot on
Demeech complains about everything!
Pringles logo is now mumbo jumbo
Still
So true lol
afk
In season 6 they put the Pringles logo on Mumbo's base, and now they put Mumbo on Pringles.
They should’ve left the damn logo alone
They named it dunkin because the logo got diabetes and the "donuts" needed to be amputated
HAHAHAHAHA
Epic lmao
@@Demeech This video is doing amazing! Glad you were able to successfully branch out!
Looool
when i heard that they changed their name just because of that, i got really pissed off
One of the biggest problems with this trend is that they have a really bad habit of ignoring a basic design rule: to make a shape memorable it needs to have a unique silhouette. Apple can get away with it because the base of the logo they use is literally an apple, with a bite taken out of it. That reads cleanly with or without the rainbow gradient it used to have. McDonald’s can sorta get away with it because the Golden Arches are deeply tied to their branding identity already and it has a silhouette that stands off of the backgrounds it’s placed on. A lot of the minimalist revisions that are coming along just don’t have a unique or evocative shape to them, just a circle or a chamfered square - with the Pringles example simplifying and removing the hair means at a glance, I can’t tell that’s a Pringles can from a distance anymore without having to read the logotype. And I’m saying this as a guy who really likes minimalism as a concept: strip away what distracts from your point. But if you go overboard, all you have left is the beginnings of hieroglyphs, and this time there’s no Rosetta Stone for you to use.
Damnnn you wrote a whole essay lmao
Brilliantly put. Less is more, but even more than less is not better.
agreed
i believe microsoft's new design method kinda follows that rule.
>i like minimalism
>writes a fucking essay
“Unfortunately, this logo looks too appealing. Let’s fix it!” That line made me laugh harder than anything else in the video. And you said it right before ruining the logo of one of my favorite fast food restaurants, which somehow made it even funnier!
I guess Dunkin' doesn't serve doughnuts anymore...
The Mastercard logo _really_ didn't need a makeover. It was instantly recognisable, and was already almost minimalist...
They already had a leg up on Visa and Amex who basically don't have logos.
I wish they just took off the word and left the lines.
Lol stop complaining its not that big of a change
i actually like it
it was instantly recognisable, thats mean that the letters weren't usefull because you could recognise it without them
The problem isn't even the style itself but how EVERYONE is switching to it without even thinking "but does it fit with our product and brand personality?"
Many companies used minimalism in their logo long before this current trend. But they did it because their brand was associated with simplicity and comfort and they used the style to communicate those ideas to the consumer. Because that's what the style is all about. While the general shapes and mascots communicate what you do, the way you render those shapes and mascots communicate *how* you do it and for whom. The latter point seem to be completely lost on the current wave of graphic artists. They think minimalism is this ultimate style that magically fits anything. It doesn't.
A logo for a children's entertainment company should not follow the same design guidelines used for a banking app logo.
An icon for a free mp3 player should not give the same vibes as an icon for a thousand dolar design software (I'm looking at you Winamp)
That's the big problem. I listed Apple and Starbucks as the few exceptions.
But it’s not about “does it fit with our product” it’s about “does it fit with current marketing” and that is a big fat yes for any company. There are countless reasons why minimal logos work nowadays and instead of listing every one out, it just works. It’s easier to look at and recognize, it’s easier to brand, and for example, as stated in the video with Nick and Pepsi, there is no reason to maintain an outdated logo. Nick USED to be known for its slime, but not anymore. It still slimes, sure, but sliming is not the identity of Nick anymore. Pepsi doesn’t need to remind people it’s a bold, iced cold drink. Unless you live under a rock, you know what Pepsi is. Thinking the demographics are what they were 20 years ago is foolish from a marketing standpoint, hence why the oversimplification of logos is working
@@hehehehaw1682 great explanation
SATINNINE
No he didn't. When everybody does minimalism, often badly, it devalues minimalism itself. There's no such thing as one-size-fits-all. When everybody zigs, a smart one would zag. Also, it's hard to do minimalism right. That's why there's so much suckiness out there.
@@edgepixel8467 i see. care to enlighten me? how is minimalism done right?
Can we just have the old 2000s logos back? I've asked this countless times yet the answer is always no.
Wonder if we're ever gonna have a phase LIKE the minimalism phase, but it's back to skeuomorphism
Give me back my og Mountain Dew logo you minimalistic cretins.
Reject minimalism. Return to skeuomorphism
Bring back making commercials in the 2000's entertaining
Growing up in the 2010s, I like minimalist logos. They look pretty sleek and modern.
But I understand what this video is going at, and the old logos would probably still look better.
Same here! I really hope we do.
Honestly, the new pringles logo makes me want to NOT buy pringles anymore
Same
The chips don’t taste as good anymore either. They’ve used less dust.
eating pringles with the new logo feels like I'm eating the knockoff, i'd rather eat the lays stacked chips than this absolute monstrosity they've created
@@youwantfood9586 the dollar general "potato stacks" hit different lmao
increased pricing, less flavour dust, and a bad logo have made me not eat pringles
If Wendy's actually changed their logo into an oversimplified one, then the world is truly ending.
The world has ended since 2013,so nothing new...
pls wendy’w logo is fine idk why-
@@tomaprd yes
His oversimplified Wendy’s logo kinda nice though. I like simple modern logos
@@whoiswillc i- i- you- wow i-
The worst part is your fake logos look like real things companies would do
Unfortunately that's true.
@@Demeech no.
True
@YELLO! lool
It doesnt look like it but its not that far
I love how the end card has everything simplified. It just makes me laugh
That was the goal! Glad you liked it! 😂
ikr haha
@@Demeech but the twitter and instagram logo's hurt my eyes
Down to the usage of royalty-free cheerful music 😂🤣
@@Demeech
Plot twist:
Pringles man is overcoming cancer.
I love how such a small thing means so much to people that it is snowballing into an internet backlash.
Something deep down just insists that this is horrible and needs to be stopped, and I think it's so funny that others have the same impulse.
The same logic that ruins movies done by big companies
It’s resulting in backlash because people find the smallest things to get mad over these days
Some people don't like change, and change isn't always for the better.
as a Graphic Designer I have been fighting this tooth and nail for 2 decades. It seams the schools are teaching non artist and giving them degrees as graphic designers. But sadly design they can not.
Yes seriously. I can't believe companies still pay thousands of dollars for these ugly logos that anyone can do in 10 min.
Please, continue fighting. Scream louder and louder about it. Be confrontational if you have to. Be forceful. Do not give minimalism any ground in your line of work. Force skeuomorphism into your work and don't be subtle about it.
I am actually studying in advertising and marketing rn for university and I think minimalism makes sense in certain contexts if you want to change your brand image. Like imo it doesn’t make sense for Nick to change their logo cause their brand image was already solid and not a weakness but some companies you mention do need the changes like Dunkin’ Donuts because their brand identity needed to change as they no longer wanted identify with donuts. This is because they want to get more attention in the specialty coffee business and also want to stay away from donuts because more ppl are health conscious today. So their rebrand keeps the dunkin donuts identity but stops the negative connotation that comes from donuts. Minimalism can be effective but it needs to be either for a brand that already has a sleek and upscale brand image like Starbucks or brands that need to change to minimalism to change the brands connotation like dunkin.
Thank you for the input! Dunkin wasn't anything that made me too upset. The rest however, are so dumb.
In the context you mentioned Master card makes a lot of sense since you probably associate the two circles with the brand
I see how it worked for Dunkin, considering a lot of the people I know who frequent or used to frequent the one near my house usually only go in there for coffee.
But what about for a situation like Domino's? Typically if you're ordering Domino's, you're really only getting pizza...
@GrayCosmics
At this point I am asking why companies want to change their logos? Especiallly when the logo was quality-speaking more appreciate looing and creative? It feels so wrong imho.
@@PEDROGARCIA-qj3gr I feel that it's too simple. It's legitimately just two circles. I wouldn't be surprised if someone missed it at a checkout or something.
All this started because of one ugly redesign on a package for chips
I've felt this way before. This was just the straw that broke the camel's disfigured back.
@@Demeech stfu
@Ajani Dorsey he has no idea what he's talking about
@Tiarawww he has no idea what he's talking about
@@usakenvi Clearly,these companies have no idea about making compelling designs; Even Beginner Artists have better designs than those companies.
Instead of being all cool, flashy and eye-catching, Mario Kart 9’s logo is just “mariokart 9” written out in the Arial font, coloured red and the the M in Mario and K in Kart are not even capital letters
Or they could go for "Kart 9"
@@Demeech or MK9
@@Demeech or 9
@@Demeech or
@@CarlosGomez-lp9zi yeah sounds about right
2000: I’m so glad the logos aren’t oversimplified.
2019 - now 👁👄👁 👁👄👁 👁👄👁 🤯🔨
😅😊😗😍😊☺😝🤩😙😋😚🤨😋😚🤪😚🤪😋
At this rate logos will literally just become solid shades of colors in a few years...
I mean, look at the Microsoft logo
Dots*
This is just like that scene in Inside out about abstract thought
Soon, all logos will resemble the 2010 Gap logo. :(
Happened with Bethesda and Roblox
who remembers when 'Firefox' was called "Mozilla Firefox"? and when the logo was pretty?
i do, and i miss it
At least that new logo with no fox at all isn’t the actual browser logo, it’s the one for the Mozilla brand as a whole. But yeah, the new one is awful, you can barely tell it’s a fox any more. The original is honestly a work of art. It’s so pretty- definitely one of my favorite logos ever.
@@caseys2698 yea, atleast, if they change it i'll get sad (the browser logo itself)
@Minecraf75 (Before 2017, the icon itself was wonderful, it had a ton of details on the fox and the Earth. After my dad forced me into Chrome, i never heard of Firefox for years, t'ill now. So in M Y opinion the old one was better, but ok)
@@caseys2698 because it dosnt have to remind you of a Fox.. because its not the firefox browser Logo as you, yourself said....
the whole point of it was to differenetiate firefox and the mozilla group as a whole from each other, while still retaining similiarite as a brand
I am your 69th liker
Oversimplified McDonalds Logo: Single colorless arch on a transparent background.
Then it's just Donald
Its literally just a M
It turns into a yellow line on a red background
No
@@thevioletskull8158 Yes.
4:20 is nobody gonna talk about the sad amount of chips in that bag? I would expect that from lays, but not you Cheetos.
Lol 420
is nobody gunna talk about how it was at 4:20
@@fog- I literally just commented about that 3 days ago
@@roycepierson9297 ik xd
They're from the same parent company
The funniest part, that in cases of some of these logos, like mastercard - it makes it impossible to properly copyright, because of how generic it is.
The two circles overlapping is a literal diagram format used in presentations or... memes.
They basically claim that "less is more" forgetting that sometimes less is literally just less...
I mean.
Look at the current Patreon logo - what even is that? WHAT IS THAT?!
Also - you missed the opportunity with Wendy's logo - you could have gone with yellow background and red W - literally reverse Mac's logo. Because why not.
"But in 2009, they changed it to a generic lowercase font saying Nickelodeon. The reason? Only pay for what you need with liberty mutual. I just said that."
This has been annoying me for years. Glad people are finally addressing this issue.
It's annoyed me for years too.
Most of the simplified logos look better, easier on the eyes, therefore it’s easier to remember.
I’ve been complaining about this for years and only now do other people seem to be acknowledging it. I just want good logos and some skeuomorphism back pleaseee 😭😭
@@Tech-cy9yo what do you mean "easier to remember"? its not like i have dementia and will forget logos with millions of colors and can remember 2 color logos better
@@onionsposter you’re twisting my words. It’s easier to recognize after looking at it the first time.
at this rate companies will just get rid of the logos entirely
Some have! I went to a Target store with just the Target.
@@Demeech WHUT
@@Demeech same
@@Demeech it is like that so you can shoot at it
@@herobrinegreek9493 With a no walmart in australia gun
i died laughing when you changed mountain dew into dewey
Because it's from Malcolm in the Middle?
dewey stewie 😂
Let's not forget the Mountain Dew logo used to be freaking radical.
Now it's MTNDEW
"... a chip, a used napkin, and a penny."
Nice Spongebob reference
Classic reference
Dunkin Donuts changing their name to just Dunkin is like Donkey Kong changing his name to Donkey.
I like the concept of minimalism, but the way companies execute it is horrible.
Edit: Wow. I did not expect to get this many likes this quick. Thank guys for making it most my liked comment I made.
Minimalism can be good for some thing like Mario Kart Tour's graphics, but AWFUL for logos.
@@Demeech Half of them were already minimalistic like Master Card
They need to do good miminalism a good role model for example is ios 7
@@staringcorgi6475 wdym wasn’t iOS 7 one of the most flashy ones along with macOS Aqua?
@@Demeech No minimalism is perfect for logos, what you need to understand is that there are circumstances where oversimplification happens, and that can be bad, however most times simplifying logos are good. This goes back to the basic principles of logo design where if a logo is too complex, it is not easily memorable and therefor fails one of the main purposes of a logo, which is a memorable icon that consumers will recognize and associate with that brand
You can recognize Nickelodeon by looking at an orange splatter.
Heaven forbid the old Nicktoons logo.
If they wanted to change the logo, they should’ve kept the splatter and changed the font
I feel like these companies are losing their brain cells. One at a time. Lol
Two brain cell squad!
Actually a lot of people around the world have become a lot dumber than usual the last few years.
"Why fix something that wasn't broken to begin with?"
Cooperate idiots: "bEcAuSe MoNeY!!!"
I think the main reason why companies are even able to simplify their logos is because they’ve been around for long enough. They can make a minimalist version of their old logo and people will still know what it is because of their history with it.
Weird how in my country, the Pringles logo hasn't changed at all.
What country could that be?
Maybe it’s America, because I’m here in America, got some Pringles, and they still had the old logo, and that was about within the last month.
Same
LUCKY
@@Demeech It's England.
the new pringles logo make me wanna die.
One of my friends genuinely said "What kind of pringles knockoff are you eating it looks gay asf" And he only realised it was the actual pringles when he saw the rest of the tube.
Fortunately here in italy there's still the old.
Good video Demeech!
My opinions:
Dunkin' Donuts' new logo: Garbage
Pepsi's new logo: It's fine i guess
Cheetos' new logo: Got rid of all the charm
Nickelodeon's new logo: Looks boring
Master Card's new logo: It looks like a joke...
Pringles' new logo: An infamous example of why oversimplifying a logo is wrong
Sears' new logo: The most generic font and logo i've ever seen in my life
Switch Dunkin' and Pepsi and we have the same opinions.
Coca Cola & Ford: haha my logo has been here since the beginning
@@rehehehehehehehehehe Probably the oldest logos that haven't been changed (100 + Years)
rip fiat logo
Its not that big of a deal lol
3:48 this Cheetos is kinda sus...
😳😳😳😳😳😳
how is it sus
nvm
sussy cheetos
me still having the undersimplified pringles can: uh i think i'll keep this expired one
it's funny how as we develop our technology to make things look more visually stunning we actually take steps back in the design process
Either we love minimalism too much or the people working behind the designs are getting more lazy.
I think it makes sense to a certain point. For example both the new 'google' and chrome logos look a lot better minimalistic.
@@thetimelapseguy8 i think minimalism works great in tech company/product, because we want it to be simple and quick
@@m.irfan-7069 "Simplicity is the ultimate sophistication."
@PiK This is so sad but true
Oh god, just thinking of the old Nickelodeon logos makes me wanna cry. The Nick Jr logo before the 2009 rebrand was fucking awesome! It was simple, yet complex enough to deliver it's message: Nick Jr. You could get anything and have a smaller version of said thing next to it, and have the smaller one be blue and named "Jr", it just works so well! Same thing for the overall pre-2009 Nick logo.
Fr I get so much nostalgia from the Nick Jr productions that had the Nick and jr splashing in the puddles
@@scenevariations9358 same
my boy... look how they massacred my boy
Skeuomorphism... I want you back... please come back from the dead 😭😭
I WANT THE PRINGLES GUY BACK!!!
It's sad to see that companies when they oversimplify their logos they erase the details
"literally anybody can make this logo" is not a reason to dislike a logo. A lot more thought, strategy and application goes into a logo than just the final brand mark. "Anybody can make it" is a lazy argument. I do really hate the new Pringles logo though...
I think too much cringe proclaim about the logos, but about the Pringles logo, its truly awful now. The other logos are okay
@@Autismo24 Absolutely! That Pringles logo makes me sade haha
What thought goes into red yellow = orang
It actually IS a reason though, it's saying that the new simplified logo is cheap and lazy. No real effort put in.
Yeah seriously stfu saying that anybody can make it shows how fucking lazy they are, it is a reasonable argument, it shows how lazy the logo is to the point any random person can make it.
Wendy’s logo: I love Wendy on the front.
7:07 New Wendy’s Logo: Huh I didn’t know Wendy was coming to Smash Bros..
I also hate minimalism with oversimplified logos and I wish that they would go back to the designs from the 2000s.
I wish the WORLD would go back to how things were in the 2000s. Early 2010s were great, 2010s were mostly good, 2020s 🤮
Every generation thinks things were just better when they were kids.
@@briangiles8979 2010 to present is when humanity trully went downhill.
@Paul Bajkowski it seems more modern yes, except the logos with human beings like Wendy’s or people like Pringles, those definitely don’t need to be simplified.
Burger King is going back to one of the older logos lol
The BK logo they're bringing back is their most simplified logo. The point isn't old or new, the point is the bland boring design.
@@pizzahighfive2612 you think the new BK branding is BLAND AND BORING??
Well o don’t really care since calling Burger King even halfway decent is a sin.
@@elanrg what?
@@DelayedBalloon411 I have no idea.
"MasterCard remove the name. Now it's just two balls! Not everything has to be that simple!! *Literally anyone can do that logo* ."
You finally got it, pal!
it’s actually because most companies are moving away from a single logo to having a branding identity with multiple marks that represent them
i am specifically going to avoid eating pringles until they bring back their original logo
fun fact:I have a pringles can with the original logo on it
@@officiallylazlo keep it until the world ends
@ZarkZyrian anime pfp
chinese pringles still use the old logo lol
@@officiallylazlo give me it
I have a graphic design major and I although I'm not agree with some design decisions about some companies logos, I completely understand why they do that in the first place.
In the case of Pringles, they simplified the logo in order to be cohesive and more expressive in relation to their new packaging.
Other redesigns such as the MasterCard one are usually because they want the logo to appreciate better in smaller screens since paying using your smartphone is something companies want to encourage.
What I mean is that a lot of thinking has been made to every redesign, and in companies that big, it's usually months or years of work for the designer at charge and a lot of investment for the company.
Often the simplest logos are de most difficult to create. And design is not art, you make a design not only for aesthetic purposes but for people to get to the point or for just meet your client's goals.
Imo a lot of the logos look better & cleaner, but the Pringles one is just horrible. bring back his hair!
I will never simplify my logo when I’m older
Nobody:
Me in 90 years: *telling my grandkids about good logos*
I feel like target will reduce to just a plain circle at this point
Rip Pringles
Hey kids, remember when they messed with Toucan Sam :)
Peppermint Park remembers
the future passed already. there was space age and artistic cars everywhere with looks and personality. now cars all look the same but very slightly different. old buildings had artistic looks to it. now every building including fast food places looks like office buildings. logos then were professionally made by artists. today logos were made by a 3 year old
EXACTLY, BINGO, YOU GET THE IDEA. Young people either don't know or forget that the 70's - 00's (and especially 1998 - 2002) was an experimental time when people were hyped for the new Millennium and tried to be futuristic by any means. Even in logos and text fonts. Many people took inspiration from old sci-fi media like the Jetson's, Star Trek, the first Star Wars movie, "2001: A Space Odyssey", Bladerunner, etc...
That era was a great time for technological innovation like synthesizers, VHS & DVD players, the internet, iPods, etc... And in fact, many people didn't even *own* a computer until the turn of the Century, including my family until November 2001, when Windows XP was released.
By the Mid 00's, the war in Iraq was happening, and that was when reality set in and the sci-fi future-hype trend started to fizzle out. 3D logos, pop-art, clip-art, 'maximalism' and so forth was all once considered the way of the future.
The new Millennium wasn't so hyped up anymore by the Mid - Late 00's, and designers got less creative and eventually regressed back to flat minimalism as a result. Minimalism, in theory, is reflective of disappointment, corporate greed, and the dark, depressing times we live in.
The Mid 00's also ushered in more video games & movies with dark themes. A lot of the things we see in the world around us are symbolic and representative of an era, general mindsets, current trends and current events.
"A chip, a used napkin and a penny"
The gang's all here (,:
It's more about making the brand "more relatable and approachable". It's bs.
Sad part is it's not even memorable or recognizable, it's not relatable. It's just flat and lazy corporate design.
No one gon talk bout how good he was at using the game at the end to make logos?
Haha thanks! I actually love to draw. Been a hot minute since I used Mario Paint though.
I hate the minimalistic style so much that I almost always use bevel like old logos when I design the ones for my projects.
I swear there's some decent oversimplified logos, such as Burger King, Pizza Hut KFC, and Little Caesars, the newer design of Burger King and Little Caesars logo made it too nostalgic than rather using the new logo, KFC on the other hand is just a bit of mix between 1952 and 1978 logos, but with the Colonel's face of the current KFC logo, the new Pizza Hut logo is just rather bring back the old nostalgic logo, than designing the newer logo, but for Pringles... it was defiently a horrible change, even for Mr. Pringle himself, he looks just more like Mr. Monopoly, than a Pringle.
People say it's the new fashion style for Logos and even entire Themes of Operating Systems. This has to stop, because things sometimes have to look interesting so more people buy more of them.
I disagree, logos are simple for reasons you're not mentioning. However, I do understand why many are getting annoyed with oversimplification
You're a graphic designer. I would love to know about some of the reasons I didn't mention. I mainly covered companies that changed for the worse.
@@Demeech biggest reason is phones. They want oversimplified logos so that the logos remain very clear in the size of an app icon or even smaller. Basically logos with less resolution so that they remain visible in smaller displays. That's what a graphic designer told me, but then again he doesn't work making logos for these huge corporations so he could be just wrong but I believe he might be right, every company seems to want an app for their product today and some people are not even using PC's anymore only phones or tablets...
@@Demeech corps and people as a mass tend to like simple logos because they’re able to get a lot of information or a brand’s identity across to you in the usual short amount of time that you see them. People usually tend to have a short attention span nowadays, so time really matters when you only have a few seconds when someone glances at a logo on something to make a good first impression.
Saying that I don’t see a company with one like McDonalds changing theirs anytime soon, it’s already so etched into the brand and so simple, everybody can look at it and think about Mickey Ds. And I actually think I remember them branding themselves as that in the late 00s in their breakfast campaigns lol
Just to say one, in comparison with 20 years ago we are surrounded by tons of visual stimulus, texts, colors, shapes, motion graphics, etc, wherever we go or wherever we see, simplified visual elements fits better in nowadays world and are easier to see and recognize, just look back to design history and you’ll se a pattern of complex compositions to simpler designs, from art nouveau to here.
Ah yes the age old “you’re wrong...anyway.....”
A good logo is like a good flag, simple, unique, and symbolic. It should be recognized at a glance.
There are two types of people in this world:
There are the one who hate simplified logos
And the ones who don’t care
Hi FNF Bob
i love them 😭
As a graphic design student, can I just say that I agree and disagree with the message here.
On one hand, oversimplified logos can be boring and tasteless and I have to agree, the oversimplification of the Pringles logo doesn't work, same with the Firefox logo. Disgusting.
On the other hand, you have to bear in mind that minimalism in a lot of cases is good and even beneficial to a company, e.g. McDonald's, KFC, Xbox, PlayStation, etc. In addition, if we were to go back to the early 2000's style of logos, companies would look outdated and they would lose the potential to gain new customers.
To evaluate, I respect your opinion on oversimplified logos and the fact that some companies take minimalism too far , but I also disagree with going back to early 2000's logo styles and making logos look distasteful to newer generations.
As a graphic artist, this "sterilization trend" is annoying...I've always been a detail guy myself even if it's adding some gradients or some dimension to text. Everything's so flat these days.
God bless you, hold onto those ideals. The dimension and gradients is what we've missed so much dude, the texture. It looks SO GOOD. Seriously the old Pepsi logo was such a good example. If you're ever put into a situation when you're asked to make a flat/minimalist logo design, DON'T DO IT. Decline the offer and do not make ANY compromise.
Yeah, these logo changes suck
Word
Its just the logo man. Not the end of the world
@@QC_Ret So what if its just a logo is frustrating seeing how little companies care
@@shadowxxe cuz its not that big of a deal pal.
@@QC_RetOml just because its not a big deal to you doesn't mean I'm not allowed to be mad about it. It wouldn't be a "Big deal" if nestle suddenly got rid of the Milkyway bar but i bet some people would still be mad
I never realised how many logos were oversimplified until watching this video
Yeah man, I miss all the old logos for things! It's ridiculous how just about every logo is getting redesigned and becoming more boring and bland in the process! It's always something that bothered me cause it's like it's stripping away identity of these companies! A lot of them were fine in the first place too!
I completely see what your saying, this oversimplification trend doesn’t just affect corporate companies / logos, it has also impacted graphical user interfaces. This oversimplification trend started in 2012-2013. Look at Apple and compare its operating systems. iOS 6 had a very skeuomorphic design with gradients and reflections on its app icons and overall everything felt very detailed and polished with most elements representing real physical objects. In iOS 7, simplification hit hard and everything was redone in a flat bland almost minimalist style. The same thing can be observed from Windows transition from Windows 7 to Windows 8.
In all honestly, I feel like simplification can have it’s positives… it does make everything feel “cleaner” and more organized. Sometimes simplifying can be good because it reduces clutter and makes something easier to recognize.
However, it can have it’s negatives. Especially when applying to corporate logo design. The common problem with simplification or “oversimplification” is that it tends to take away the personality of a company. It’s almost too professional and soulless. However this doesn’t mean that simplification is bad, there’s just many instances where it’s simply done… wrong.
An example of simplification being done correctly would be Olive Gardens logo. The old logo was nice but it did feel… old. With the excessive use of texture and shadows, it wouldn’t be recognizable from a distance and it wouldn’t look great on a webpage. The new logo is a simplification of the old one but it still does a great job at maintaining the personality of the original. (But maybe that’s just my opinion).
To sum things up, I feel like the key word here is BALANCE. There needs to be a balance between skeuomorphism and flat design. Skeuomorphism can feel too complicated, cluttered, and distracting… while flat design often feels bland, depressing, boring, and lacking personality. Luckily, we are starting to see glimpses of this “balance” in newer forms. In Apple’s iOS 16 (referring to the wallpaper) gradients are used and the wallpapers are beginning to feel more three-dimensional. On MacOS Big Sur, the app icons were simplified but still maintained that three-dimensional gradient aspect to them that gave the OS it’s personality. In Windows 11, the icons feel more layered and textured while containing gradients.
Point being, I believe this oversimplification trend was just a phase and we might be seeing the end of it with this new balance of design philosophies.
"Debranding" is a trend for blanketing logos across all mobile media and print. The thing is, all the logos start to look the same, with the same curves, the same family of colors, and the same thicknesses of type. So in the end, I don't think they are branding anything, but become more of a cohesive blob.
I like the concept of simple logos, they're easy to your eyes and good to look at. But like, why make the man bald- *No but seriously, I think most companies make logos TOO simple, like f.e. the pringles logo was like perfectly balanced. It was good to look at, not at all complicated but not so simple that it is jut bad. I think oversimplyfying cam bw done right, like for example with the GANCUBE logo (maybe not the most well-known exapmle but it was the one that came to my mind). But in most cases it doesnt work and I thonk companies shpuld keep their logos as they are.*
Cool, a cuber.
The most silliest & duuumbest logo in the world is probably National Geographic channel logo which is literally an yellow rectangular ring🤦♂️
They're not easy on your eyes and they are bad to look at. They are less memorable, less recognizable, and clearly done just to save money on graphic design.
The bag of Cheetos looked like it was less than half filled🥲
The worst part is that we're actually having our emotions controlled by shapes and colors moving around
It's called lazyness. People are just lazy nowadays, and its getting worse. Also, there's not much different between coke and pepsi, it's just coke original is the only one that actually has its usual sweetish taste
WE NEED TO BRING BACK FRUTIGER AERO SERIOUSLY...
if you don't know, frutiger aero is that style from mid to late 2000s, to early 2010s involving 3D logos and things like water and 3D globes, and its use of blue andgreen, like you know Windows Vista or the 3DS or Wii right? It is like that
Dunkin is the worst simplified name for me. It just doesn't stand out at all.
Hey guys this is Duncan.
For me it's great, it's clever
I fricking love this channel, it got me really into Mario kart, and it’s constantly uploading new ideas, good discussions, even through its underrated, he is still producing quality content
Thank you so much! Means a lot.
Fun fact: The old Roblox logo was oversimplified while the new one has more detail and it's silver. Well, Roblox did the right thing for once.
what do u mean the old one was all fun and complex the new one is bland straight text with a square o
@@lewis6052 It's a cheez-it
I assumed that Dunkin' donuts removed Donuts from its name for the same reason why Domino's removed pizza from its name. Because they want to draw attention to the other stuff they make besides Donuts. The difference is that Domino's other food COULD use attention, while Dunkin' Donuts (even before the name change) was almost entirely known for its coffee.
i like simplified logos when they just take the existing one and maybe flatten it or reduce gradients/3d. i hate when its just simplified for no reason or with stupid changes
I miss the good ole days. Like when the Starbucks logo had the mermaid spreading her legs/fins.
Except it isn’t a mermaid
Clayton Eifert
Except it is.
Down bad
@@edgepixel8467 Except it really isn't. It's called a siren.
@@sleepdeep305
Not in my language; mermaid and siren are synonymous.
Fun drinking game: Take a shot every time you get an ad on this video.
guess im sober
zero because I have adblock :)
@@kiwie6247 Same.
The reason for this is to make it so logos scale down to very small app sizes and still be extremely recognizable and easy to read
They aren't more recognizable or memorable, that's a false claim that minimalist supporters constantly try to use. IT'S NOT TRUE. The opposite is true. They are harder to recognize and less memorable.
@Arynn i never said the word memorable and most of your rant focuses on definition of that word. I said recognizable which is absolutely not a synonym in this use case which I'm guessing you thought it was. What I'm saying is when you shrink down a highly detailed logo to a very small size on a page on a phone it becomes a blurry ugly mess, and the text becomes hard to read, and is just a blurry block. The new simple logos while dull and boring when blown up if you shrink them down to that same small size decidedly look clearer and more consistent. This is what im saying.
Year 2000: Let's make our product look futuristic!
And now year 2021: eh, I don't like the old logo, let's make it simple! So that everyone will like it!
And the people: ew this is awful, change it back
One reason for oversimplification is how printing works. When you print a logo with gradients or complex designs, you have to use standard CMYK, but it's more expensive than using Pantone colors or premixed colors. Pantone colors can only be printed with one ink at a time, such as red, white, purple, etc. making oversimplified logos really appealing to cost. I can't explain Firefox or other online brands however. That's just messed up.
Edit for typos.
Imo the Firefox one doesnt look terrible.although it still would have been better with that paw thing
Grrrr... I freakin' hate logos getting oversimplified. Why can't they keep the nostalgic-type for a change?
the old ebay logo looks like: EbAy
Yeah, that was a pretty bad logo.
In my opinion oversimplified logos look much more distinct and unique. It takes a LOT of work to make a logo like these and companies pay a LOT of money to get them. Whether you believe you can design a logo like this alone or not, they take hundreds of hours and effort to be created as they take into account so many different little details you will never guess. And that for me makes it MUCH more interesting to dive in and view it from the designer's point of view, than just an icy cold background because its pepsi and its fresh. The real question is how you will REPRESEND the freshness in an oversimplified logo.
So you may ask why is it better for a company -especially a big one- to have a logo like this.
Well, big companies are the ones who really need these logos, as they are so adaptable and easy to advertise. The true power of a logo is to be able to stick it anywhere without changing its aesthetic and it blends with its surroundings. Also subconsciously you can even recognize certain logos only by their shape. Most of us literally have had implanted in our brain the accurate curvature of the samsung logo. Not one bit off. We cannot easily remember it but when you see its shape you recognize it immediately. And that's the importance of a good logo design.
So before bashing every little thing that annoys you think first, because you cannot know everything.
The modern google logo, air bnb logo, the Spotify logo, and the ebay logo, sooooo distinct and totally don't look like they use the same goddamn font
no shut up I don't even wanna read any further to what u said
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"much more distinct and unique"
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"In my opinion oversimplified logos look much more distinct and unique" That's objectively not true though, it's a wrong opinion. Minimalist logos are HARDER to recognize and LESS memorable, they fully rely on what you remember the old logo looking like instead of being recognizable themselves. They say it's because "oh we wanna make it easier to put on phone UI" no they're lying about that too. They're doing it because it's cheap and doesn't require effort. That is why. Minimalism can't do anything on its own. Minimalism is a parody of a better, higher-detailed world.
The new pringles guy is just the old pringles guy who suffers from hair loss due to old age, his moustache sadly turned grey due to the same reason and instead of accepting his age, he went heavy handed on dying his moustache with drugstore brand dye which only comes in two shades, black and even darker black
Graphic designer here, took the logo design course twice because I changed University. The old professor that haven't updated since the 90's / 2000's allowed us to do bolder and more creative logos. In exchange the new professor who's alaways up to date ordered us to remove as much detail as posible, lineart, and cool typography from our logo designs for them to be aproved.
Universities are actively pushing this.
It is a trend toward making things more serious and more adult. International corporations do that and companies that want to go international do that.
Yeah but they're ignoring the first rule of design "Make your logo sillouette recognizable at an instant and unique"
Or do you recognize an orange background with a grey rectangle and a white circle?
And i literally stopped buying pringles because of the new logo change (and also many other ppl has done the same).
That's a dumbass idea.
I have 2 potential reasons why this is happening
1. With advertising being more digital than ever and modern phones/TVs having 4k displays with stupidly bright/Sharp colors the simple logos contrast to a point where it's almost like burned in your eyes.
2. More people being illiterate, hear me out, in ancient times people would advertise their business with a simple hanged sign or a painted barrel outside their door or something. That's similar to what's happening now. The simple logos are easier for the more dumbed down people to recognize. The less colors and angles are easier for them to remember.
When I think of Pepsi I only think of one thing...
PEPSI MANNNNNNNNNNNNNNNNNNN
I hope he wont get turned into low poly ps2 humanoid 😭
Instead of his muscular body lol
Ironic how this video was uploaded when CBS All Access was relaunched as Paramount+...
The world would _truly_ be in a better place if HP just brought back its 1999 logo and the "invent" tagline, and its associated branding campaign of the time (you know, semi detailed objects in colored rectangles, and an all lowercase Futura), and ditch its current one with the tagline "Keep reinventing" (in fact this would be perfect if HP and HPE ever merge back together).