Food Theory: The HIDDEN Meaning in Pepsi’s New Logo

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  • Опубликовано: 22 дек 2024

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  • @ScribblerTheThirteenth
    @ScribblerTheThirteenth Год назад +7392

    For a brand associated with Coca Cola a lot it’s surprising there’s more Pepsi related videos rather then coke ones

    • @thehelpfulshadow919
      @thehelpfulshadow919 Год назад +309

      That's because coke is stable for the most part

    • @bromicorn
      @bromicorn Год назад +327

      Pepsi just does way too much shenanigans

    • @thehighlifem8
      @thehighlifem8 Год назад +100

      Is it because he likes diet coke lol, their brand isn't connected to Coca-Cola in any way btw

    • @Pmmmm123
      @Pmmmm123 Год назад +67

      Coke does need to do anything to create buzz. They’re a juggernaut in the game.. Pepsi has to create things to talk about because that’s how they stay relevant.

    • @Google-slides
      @Google-slides Год назад +65

      Pepsi just has lore

  • @Adifrootloops
    @Adifrootloops Год назад +2263

    Someone from the Pepsi team watched Mat’s failed attempts of bagging a Diet Coke sponsorship and then reached out saying, “ hey we got you, we’re the cooler soda anyway “. This is indirectly an ad for Pepsi

    • @Echinacae
      @Echinacae Год назад +35

      I am now thinking of bagging a diet coke

    • @LowIQinHQ
      @LowIQinHQ Год назад +16

      Get that boy his jet thief

    • @almondigasconpatatas7491
      @almondigasconpatatas7491 Год назад +22

      aren't sponsorships in youtube videos required to be pointed out somewhere?

    • @INFNTRX_AERO
      @INFNTRX_AERO Год назад +15

      Hope we can tag pepsi so mat pat can be sponsored by this cool cola company

    • @Inurantchan
      @Inurantchan Год назад +3

      Idk about you but if it’s an add: all it did was make me appreciate coke more for not catering to a generation that got my second favorite soda, Sierra Mist, removed due its supposed dislike of sugar.

  • @MrTwinkeysTube
    @MrTwinkeysTube Год назад +1612

    I would be curious to see The Food Theorists do an episode regarding 3 square meals a day and how we only do so per tradition. Interesting to see if they come up with an optimum number of meals to eat in a day.

    • @lazycubes7370
      @lazycubes7370 Год назад +20

      YES PLEASE

    • @Ragetiger1
      @Ragetiger1 Год назад +50

      Outside of the standard three big meals of the day - Breakfast, lunch, dinner - you should have something about half way between those meals. It's 5-6 meals per day, but not overly big meals. Should be eating something once every 2-3 hours. More active, the more often you should be getting something to eat.

    • @ghostflame9211
      @ghostflame9211 Год назад +35

      would be down to see something like that. there are already a bunch OMAD (one meal a day) videos out there that have evidence of the diet being better for you than the 3 meals tradition. but idk, eating all 2000 calories in one sitting seems way too extreme for someone who isn't incredibly active. i bet food theory could find some kind of middle ground.
      granted, there is no such thing as one size fits all for nutrition and meals, but there is usually a one size fits most.

    • @Roadent1241
      @Roadent1241 Год назад +12

      Yeah, 'Cause I've been grown up with Breakfast, Lunch, Dinner, but nowadays I'm more Breakfast and Lunch and then sleep. Maybe snacks in between.
      Meanwhile my dad's very... Hobbit-y. Breakfast, second, third, lunch, second etc. He eats a lot more than I do and I think I eat a lot at half his size in general.

    • @dashadowgirl
      @dashadowgirl Год назад +11

      @@Ragetiger1elevenses and afternoon tea w moment

  • @TohuBohuC
    @TohuBohuC Год назад +471

    It is insane how on point mat pat caught this one. I literally love this new logo design as a gen z-er for the exact reasons he's pointing out

    • @Placeholder_729
      @Placeholder_729 Год назад +8

      There’s exactly one thing that I don’t like about this video, and it’s extremely petty, since otherwise the video is great. AcTuaLlY, GeN z ExTeNdS fRoM 6tH gRaDe To LaTe 20S, so I fEEl pErsOnAlly violaT-(really sorry I just feel like someone just called me a gen alpha which is the WORST THING TO EVER HAPPEN, so yeah)

    • @the_real_huskerman
      @the_real_huskerman 10 месяцев назад +1

      If I am being honest, that is why I don't like the logo. It looks like a knockoff version of the old logo. I think they could have made it better, but what do I know.

    • @YunikuYosefMomoka
      @YunikuYosefMomoka 29 дней назад

      @@Placeholder_729 Quiet U old.

  • @33pandagamer
    @33pandagamer Год назад +1057

    As a graphic designer, I quite like this episode. It shows how much thought goes into something that is simple.

    • @yashwardhansingh4787
      @yashwardhansingh4787 Год назад +16

      Yep, it definitely takes a lot of thinking to make up some nonsense whenever someone points out how stupid it all is.

    • @_solaris_4057
      @_solaris_4057 Год назад +15

      @@yashwardhansingh4787 as a graphic designer, yes, that's usually how it goes

    • @RAAZR-
      @RAAZR- Год назад +5

      @@yashwardhansingh4787 LGBTQ+ summed up

    • @angelvu
      @angelvu Год назад +21

      @@RAAZR-L take

    • @generallyunimportant
      @generallyunimportant Год назад +12

      @@RAAZR- attention hungry much?

  • @yiramorchiphernandez1234
    @yiramorchiphernandez1234 Год назад +446

    From an artists pov, I love how Pepsi is thinking about this and actually taking into consideration what their audience wants. Also love the editing from the Theory team, Keep up the great work!!

  • @ianmcpeck424
    @ianmcpeck424 Год назад +437

    We live in a time where logos are getting simpler and subsequently less eye-catching. This is refreshing, and I hope that this sparks a new era of logo design. An era where logo artists can have fun with designs and not a company name with a shape next to it.

    • @ProjektTaku
      @ProjektTaku Год назад +23

      I agree. Sometimes its good to have a bit of complexity in the design.

    • @BLET_55artem55
      @BLET_55artem55 Год назад +8

      ​@@ProjektTaku these logos are too bland, they legit look worse than their Chinese knock-offs' logos. What a crazy time we live in

    • @MissingLink8319
      @MissingLink8319 Год назад +3

      I like the new Sierra Mist replacement logo

    • @lukestarkiller1470
      @lukestarkiller1470 Год назад +10

      I really hated the trend of over-simplifying logos, I hope this inspires other companies to be a little more creative again

  • @alyssa_race
    @alyssa_race Год назад +999

    When you showed the logo I literally said out loud “oh it looks like the old logo, I like the nostalgia” and then when you dove deeper into it I felt personally attacked 😀

    • @perman6647
      @perman6647 Год назад +16

      Same😭😭

    • @JokerChany
      @JokerChany Год назад +29

      caught red handed

    • @Nicomv-eu3pd
      @Nicomv-eu3pd Год назад +26

      i didnt even notice it was like the old one, i did not even know any old logos more than the pepsi-cola one that sometimes appears in the can or bottle, but yeah it is eye catching and has some nostalgia

    • @jayy5302
      @jayy5302 Год назад +4

      😂💯

    • @rivergaming2393
      @rivergaming2393 Год назад +15

      I was born in 2000.... I said the exact same thing "oh why are people hating it it literally looks like the old one?" And then he dove so deep I assumed I'm someone's grandparent

  • @fillingmachine7559
    @fillingmachine7559 Год назад +61

    I like it. the fact that so many companies have simplified their logos attempting to fit in with the big bois that it would be better to do the exact opposite. I can see this being one of those circle deals where everyone is gonna start overthinking their logos before one of em goes back to simplicity to catch people's attention

  • @blunderingfool
    @blunderingfool Год назад +3209

    A logo that isn't boring, flat, and like everything else? That's a good logo!

    • @tabithal2977
      @tabithal2977 Год назад +185

      Trueeeeeeeeee
      I'm sick of these flat logos that just don't look like anything. I may not be the biggest fan of pepsi, but I gotta respect the new logo, especially since it worked on me, their target audience of gen z.

    • @char7490
      @char7490 Год назад +78

      finally we are the target audience and we all unanimously hate these flat logos! now other companies will follow

    • @Toasteye
      @Toasteye Год назад +76

      I was genuinely confused when Mat said that some ppl don't like it. It's my first time seeing this rebrand and i thought it looked great

    • @raflamar4146
      @raflamar4146 Год назад +19

      So true, I don't like Pepsi, but I'm tired of logos becoming oversimplified

    • @PokeMadness1996
      @PokeMadness1996 Год назад +8

      @@Toasteye who cares about logos
      The quality of the product is more important lmao

  • @electric_alex
    @electric_alex Год назад +309

    That's definitely my favourite video of this channel lately. Being a business student, but also being obsessed with marketing and advertising, I did try to figure out their ideas for a new logo, especially after the disaster that the previous one was. Nostalgia is the absolute key word for this one, and you nailed it straight on! It's bright, bold, big and eye catching, while also being super familiar and relatable. It's new, but harkens back to a simple era! Incredible breakdown of all this! :D

    • @homerman76
      @homerman76 Год назад +9

      Yeah, it's pretty fun seeing topics like this pop up for things I'm currently studying (just started my MBA this year.)

    • @alieemac
      @alieemac Год назад +3

      Same, I currently study Graphic Design and now we usually tend to go minimal on the logo but its seems its changing with upcoming years. I was really fun to watch

    • @redwiltshire1816
      @redwiltshire1816 Год назад

      @@alieemacyeah you’ll be replaced by ai in future years 😂

  • @ChrisUnlimitedGames
    @ChrisUnlimitedGames Год назад +61

    Growing up in the 80's a lot of places still had the Pepsi logo with the name in the middle. Just because it wasn't on the actual can, doesn't mean we didn't see the 1971 version on soda machines, in restaurants, and gas stations. So it's not just nostalgic for being super old, because it was still around for years.

    • @paullangland6877
      @paullangland6877 Год назад +5

      I was a kid in the 1990's and a teenager in the 2000's. Now I lived in the rural parts of the USA such as Northwest Wisconsin and North Dakota, very close to the Canadian border, and I saw restaurants still have their 1980's Pepsi sign still being used as their main sign for their restaurant. For example, it would like a standard mom and pop pizza shop that tried to mimic Pizza Hut or Dominos, and the place would be a generic name like the last name of the owner's, and the sign to show you where that was in town, was simply an 1980's lit up Pepsi sign and below the 80's Pepsi logo was the name of the place in bold font just hanging above the main entrance. Of course you would go inside the menus also had the old Pepsi logo on it and even on the soda fountains too.
      This was the same for other brands like Coca-Cola or 7-Up as well.

    • @YunikuYosefMomoka
      @YunikuYosefMomoka 29 дней назад +1

      @@paullangland6877 I was well into the early 2000’s since I was born in ‘00. I remember those shops with the older soda logos.
      Those mom and pops restaurants had the best food.

    • @paullangland6877
      @paullangland6877 27 дней назад

      @@YunikuYosefMomoka Indeed they did. The food and the general environment made those places a lot of fun to be at. They always had a few arcade cabinets and maybe a pinball machine as well.

  • @amarukrosis-ch
    @amarukrosis-ch Год назад +128

    The moment I saw the new logo I knew they were pushing for a retro nostalgia vibe. Gotta say, it does take me back to when I was a kid and associated Pepsi's wavy striped globe with tricolor toothpaste, lol.

  • @aguywithpotatoes
    @aguywithpotatoes Год назад +393

    How can you not appreciate this piece of art Matt!

    • @xyvazkrown8048
      @xyvazkrown8048 Год назад +2

      Did you watch the episode?

    • @RecoveringMoth
      @RecoveringMoth Год назад +21

      @@xyvazkrown8048 seems like you didn’t

    • @Amethyst_Topaz
      @Amethyst_Topaz Год назад +3

      I'd like to purchase some of your potatoes in exchange for the Doctor's go-to gift: air from my lungs.

    • @king_crimson_crown
      @king_crimson_crown Год назад

      It's nothing new or inventive, it's just pandering to a generation with false nostalgia

  • @sans1493
    @sans1493 Год назад +97

    i feel like the intro or just sometimes matpats script just says "rant out your ideas" and thats how we got this intro lol, these channels never cease to amaze!

    • @frakspikes2619
      @frakspikes2619 Год назад +2

      sup Ness!
      how're the Cup'o life noodles treatin' ya?

    • @chrisbealonis4655
      @chrisbealonis4655 Год назад

      YO ITS SANS FROM THE HIIT INDIE GAME UNDERTALE OMG
      ahfgaehgehbndkgnmshwsujhnwsyk[wsezxiekedl,rft

    • @chrisbealonis4655
      @chrisbealonis4655 Год назад +1

      also sans is ness (100% REAL)

    • @Shebleum
      @Shebleum Год назад

      Thank you, sans Undertale

  • @StormyDoesVR
    @StormyDoesVR Год назад +197

    As a Gen Z and a nostalgia nerd, I totally love this new Logo! I don't care about the sugar content of soda that much, when I drink soda, I drink it to drink something sweet, but I try to avoid them most of time for health reasons, so that logo looks very attractive 👀 HoneyComb cereal needs to do something similar, AND BRING BACK THE STRAWBERRY COMB

    • @perman6647
      @perman6647 Год назад +8

      I’m a gen z too and totally in love with the 80s and 90s and personally love the new Pepsi logo. Has that 90s look to it

    • @seana806
      @seana806 Год назад +2

      As someone who is Gen Z myself, I like the new Pepsi logo. Has a 1960’s esque look to it though some people will say it looks like something from the 80’s and 90’s which holds true as well. I think the reason why people in my generation is nostalgic and have a obsession with things from the past is things from the 90’s and on are plain and drab to things from the 80’s and up, most notably cars for example. Not only things from years ago have a unique styling and aesthetics to them, but are built with better quality as well. For example, I bought a GE Vortalex fan from the 1950’s last September (I am aware it’s not safe around small children since you can easily stick your fingers in it), wow, moves a insane amount of air and every fan I’ve owned has never moved the amount of air this one does. If I had a few more, could easily live without air conditioning since it moves that much air around.

  • @TheZeroNeonix
    @TheZeroNeonix Год назад +277

    Honestly, when you showed the new logo, my thought was, "What changed?" I'm not so familiar with the original that I instantly recognize a change like this. Maybe part of it is because it looks a lot like an older logo I grew up with, just with a different font.

    • @four-en-tee
      @four-en-tee Год назад +16

      you would be right, its basically a return to an older logo rather than the abstract, wordless, tilted circle its been recently

    • @lolphenomlive
      @lolphenomlive Год назад +1

      Me too I love Pepsi but isn’t even see it at first and had to go back like twice to see it

    • @Logarithm906
      @Logarithm906 Год назад

      Which is another advantage to tweaking logos to get new customers. I'm not going to be lost looking for the pepsi even though the logo's changed, it's similar enough to the old versions I know...

  • @devonhappe
    @devonhappe Год назад +365

    I actually like the logo redesign. I like more complex logos over simple ones, and this is definitely a step in the right direction.

    • @Henriku37
      @Henriku37 Год назад +20

      I agree! Logos have gotten waaaay too simple in their designs. It makes it so boring now.

    • @Party0productions0
      @Party0productions0 Год назад +17

      This. I was going to say this same thing as to why the new logo was actually a really smart move on Pepsi's side because you now have an eye catching design in a sea of logos that can't even be bothered to have more then one shade of color.

    • @ihopeicanchangethisnamelat7108
      @ihopeicanchangethisnamelat7108 Год назад

      That straight line made of the points on the PSI part is for some reason really soothing to me

  • @TBoneDeluxe1
    @TBoneDeluxe1 Год назад +232

    The editing of these videos is genuinely incredible! The editors can make any boring topic seem like something actually want to know!

    • @TBoneDeluxe1
      @TBoneDeluxe1 Год назад

      *something you actually want to know

    • @natecox6861
      @natecox6861 Год назад

      Lp

    • @natecox6861
      @natecox6861 Год назад

      ​@mikeypp oil lol l
      Lol 😊

    • @creedjeremy
      @creedjeremy Год назад

      All three of them ganging up on Matpat with their unique avatars made me chuckle

  • @dot9332
    @dot9332 Год назад +42

    Food theory idea: the cannibalism of Cinnamon Toast Crunch
    It’s like whenever they taste the cinnamon powder they want to eat eachother 🤔

  • @evasbardella3226
    @evasbardella3226 Год назад +204

    I love that Mat just added fluffy curls the top of his cardboard cutout guy. lmao @12:10

  • @Super_XCVI
    @Super_XCVI Год назад +148

    The new design is pretty interesting. I find the theory interesting that Pepsi's sticking to their trend of being for the new generation via making it stand out among a sea of brands, as well as invoking a nostalgic feeling.
    Also, I have a random question; is there really a difference, either in flavor and nutrition, depending on what kind of cooking oil you use? Like, instead of using Olive Oil for everything, from the go to for frying foods or putting on my salad, which is pretty random; who thought of putting oil on salad, should I be using Avocado Oil, or Canola Oil?
    I've been trying to look up results and asking people who may know this stuff better than me, but the only concrete answer I've gotten is "Vegetable Oil is not made of vegetables," or something like that. So as cheap as it sounds to ask in a youtube comment section, I was wondering if you could do a theory on that...?

    • @איתןשי
      @איתןשי Год назад +7

      yYou definitely should not use olive oil for frying as it has a lower smoke point... Avocado or Canola oil is the way there
      Avocado and Canola oils are flavor neutral though so olive oil is much better for salads

    • @She_Sordid
      @She_Sordid Год назад +3

      Don't use vege oil not just bc its not made from veges but bc it is less healthy but idk abt the other ones

    • @douglassmalone-omeally1683
      @douglassmalone-omeally1683 Год назад

      Vegetable oil is toxic avoid it like the plague.

    • @ryanpayton3812
      @ryanpayton3812 Год назад +3

      Nutritional changes are definitely there, that's as simple as comparing nutrition facts.
      Taste is a little harder to measure though, so it's no surprise you didn't find any results for that. If I remember correctly, I think Good Mythical Morning did an episode about different oils you can use and they did find a noticeable difference.

    • @ajthewildwolf
      @ajthewildwolf Год назад

      Olive oil is really good for seasoning because unlike other oils it has a very distinct flavor.

  • @theofficialgamerman
    @theofficialgamerman Год назад +2604

    matpat really seems like the kinda guy to struggle to finish a joke because he keeps laughing at it 💀💀💀

    • @FURTIVEGAMERING
      @FURTIVEGAMERING Год назад +21

      Day 2 of asking Andrew I. Crocker says
      "Been asking for awhile, but PLEASE do an episode on Aspartame, the artificial sweetener in all diet sodas, including your favorite. So much shadiness involved in its approval by the FDA"

    • @weezer-core
      @weezer-core Год назад +58

      I also struggle to finish a joke without laughing because I think I’m funny but I’m really not

    • @santiastronomo
      @santiastronomo Год назад +16

      i do that too

    • @greasemaster
      @greasemaster Год назад +13

      That's actually relatable 😂

    • @ashenblood
      @ashenblood Год назад +17

      Looking at a bunch of GTLive vids, yeah he kinda is

  • @ultimateeick2910
    @ultimateeick2910 Год назад +19

    Another thing I took note of is that a solid method of “clickbait” that Pepsi is engaging in is the fact that they’re even changing the logo at all. I’ve now spend 15 minutes thinking about Pepsi when I probably haven’t given Pepsi a thought in probably 8-9 years.

  • @gallon3971
    @gallon3971 Год назад +258

    I can sort of half confirm how fast Pepsi has been with switching/centering their attention to the zero sugar vs diet. At the Taco Bell I work at (and surrounding fast food restaurants) our Diet Pepsi and Diet Mountain Dew stickers, labels, syrups etc. have been replaced with Pepsi Zero Sugar and Mountain Dew Zero Sugar. They've been replaced for nearly a month now if I'm counting days properly here xd

    • @captainalex8003
      @captainalex8003 Год назад +4

      I feel like people are still gonna call them “diet” regardless.

    • @yaboyzelly03
      @yaboyzelly03 Год назад +1

      Diet Pepsi and Pepsi Zero aren't the same thing though?

    • @micahbirdlover8152
      @micahbirdlover8152 Год назад

      @@yaboyzelly03 so true 👍

    • @captainalex8003
      @captainalex8003 Год назад

      @@yaboyzelly03 They both contain sweeteners, I think…

    • @gallon3971
      @gallon3971 Год назад

      @@yaboyzelly03 Diet cuts back on the caffeine while zero is usually "zero sugar"!

  • @Alexander-zb1rg
    @Alexander-zb1rg Год назад +33

    I was on the fence when I first saw it, but after being reminded of the constant oversimplification of logos I think this is an excellent and much-needed complexity

  • @Coco-Loco
    @Coco-Loco Год назад +80

    You're absolutely right! I instantly noticed how the blue looked off and it caught my attention. I also felt good to see a more complex logo in a while which actually has some sort of personality!

    • @SergioLeonardoCornejo
      @SergioLeonardoCornejo Год назад +2

      I actually dislike the minimalistic tendency of new logos, and I would say returning to the old logo was a correct choice. I liked the old logos more than the current, so going full retro is cool.

  • @peytonkinnamon5318
    @peytonkinnamon5318 Год назад +13

    I've always personally loved the 1992-2007 Pepsi logos. They convey motion, have a nice balanced appearance, had a nice font, and for some the late 90's and early to late 2000's branding actually made people want a Pepsi. I really like that they are bringing back the old Pepsi Globe, but the new font is a big turnoff.

    • @YunikuYosefMomoka
      @YunikuYosefMomoka 29 дней назад

      Diet soda which is Splenda is too sweet for me as it’s just artificial sugar with water. So changing the old formula to just all being diet is inconvenient.
      Consumer’s that feel this way are going to switch to Coke cause it’s still mildly sweet without tasting runny like off brand cola.

  • @JusticeSoulTuna
    @JusticeSoulTuna Год назад +119

    It's strange cause I saw this new logo and INSTANTLY liked it, loved it even, compared to the previous one. Mostly because it does look retro.

  • @Photo0021
    @Photo0021 Год назад +429

    As a Gen Z myself, you nailed it! I quite liked the new logo when I first saw it, even when I didn’t fully realize until now. Absolutely big brain appeal between its classic look and it’s uniqueness compared to the flat logos of modern brands.

    • @Avi-rn6ei
      @Avi-rn6ei Год назад +27

      I was instantly taken aback and intrigued by the new logo. It rly felt bold, appealing and retro and matt patt rly put my thoughts in to words. I love old stuff and already loved pepsi max more than coke so im even more happy with this style.

    • @pug8714
      @pug8714 Год назад +4

      It's just a logo. It doesn't matter really

    • @demetriam2408
      @demetriam2408 Год назад +15

      ​@@pug8714 HA! That's funny. Logos are incredibly important, probably one of the most important parts of branding. It definitely matters, 1,000,000 dollars worth of mattering.

    • @pug8714
      @pug8714 Год назад +3

      @@demetriam2408 brands have been around long enough where they don't need to prove anything

    • @demetriam2408
      @demetriam2408 Год назад +9

      @@pug8714 and you clearly know nothing about brands

  • @aurilanise
    @aurilanise Год назад +229

    The moment I first saw it I instantly liked it! The fact that is does stand out, it’s bold and clear and it’s colors are not flat like others brands is great!
    I don’t even like Pepsi or soda in general, but I do like their logo!

  • @MyName-ef8kv
    @MyName-ef8kv Год назад +4

    as a highschool media design major this whole hit the nail dude, it made me smile so much to see

  • @lukestarkiller1470
    @lukestarkiller1470 Год назад +18

    It actually really does stand out when seen with all the other soda logos, makes you look at it and looking at it makes you consider drinking it, pretty clever

  • @lordkabooshki42
    @lordkabooshki42 Год назад +84

    We had Pepsi come to our college for an industry night (specifically chemical engineering and R&D) recently, and they talked about how they were focused on developing what pleased the consumers, as well as better sustainability (for example the box design was changed so that there would be slots for the handles and a little compartment to actually see the cans). The Gatorade pods were made for better sustainability if I recall correctly. To hear about that and then watch this, where even their brand is changed to keep with the times and their customers is really cool.

  • @asteroid11
    @asteroid11 Год назад +389

    I think the new logo is an upgrade in a lot of ways, not sure why anybody would be upset by it. Although I do agree its too big on the cans .

    • @xenofastiq
      @xenofastiq Год назад +32

      I think it's more the fact that they paid $1 million for it. It's not necessarily a logo that most people would think took lots of time and effort to have needed a $1 million payment.

    • @asteroid11
      @asteroid11 Год назад +8

      @@xenofastiq True true, but also big win for the designers 🤣

    • @donatoclemente4421
      @donatoclemente4421 Год назад +22

      ​@Xenofastiq There is a gigantic machine behind corporate rebrands, the difference is they run these things through massive amounts of design attempts, testing, and prototyping. The end result is no better than something a single person could have done, but the process with possibly tens to hundreds of people involved is where the $1 million went. The process guarantees that at the very least the logo they get at the end has been tested and manipulated to be performant for their target audience.

    • @kels_tho
      @kels_tho Год назад

      Bad logo 😡

    • @christosferizis-synodinos8851
      @christosferizis-synodinos8851 Год назад +1

      Nah i dont like the logo Pepsi is a Greek for digestion Πέψη its literally so huge and here rhe sont use the original word

  • @nekomaige6272
    @nekomaige6272 Год назад +3

    My gen Z friend had always liked old music, collecting old toys, and rarely ate anything with sugar in it. I always wondered why she was like this, but your explanation opened my eyes big time.

  • @moonbeams.and.sunrheas
    @moonbeams.and.sunrheas Год назад +19

    9:21 love that subtle newjeans reference. NewJeans is a group that actually ties in really well to the ‘gen-z likes retro’ part of the vid. NewJeans debuted with a Y2K style and was instantly praised for having a unique style or being the group to bring Y2K back. NewJeans is the group to bring that simple retro teen-age back in an industry absolutely saturated with bright lights and loud bass (things that are highly associated with 4th gen kpop and thus gen-z)
    I find that part quite interesting too, as someone who has an interest in graphic design it’s very interesting to see how much effort and small detail go in to smth that appears so simple and how weather you like it or not, it does have an affect on you.

  • @SpecterMinecraft
    @SpecterMinecraft Год назад +47

    I feel like people don't hate the logo because of it's looks, it has become almost like a trend to hate on new changes that companies make because we've grown used to the bad choices of such companies to the point of automatically assuming a logo is gonna be worse the moment they change them as that's all we've been seeing for all these years

    • @BLET_55artem55
      @BLET_55artem55 Год назад

      Same goes for ads. If something is targeted at your demographic group, it DOES NOT MEAN it's automatically "bad" or "disgusting"

  • @michaelkelleypoetry
    @michaelkelleypoetry Год назад +295

    I actually am glad that Pepsi is bringing back and updated version of their old logo. When they first came out with their other logo ten years ago, I hated it, and I remember that there was A LOT of hate toward it on the Internet back then as well. Pepsi claimed that the new logo back then was reminiscent of a smile. I just thought it looked dumb. I love this new, updated version of their traditional logo.

    • @alexk3948
      @alexk3948 Год назад +4

      I thought it was a ship's sail - it was the lowercase text that really let it down.

    • @winterspectre
      @winterspectre Год назад +4

      The old logo had a whole manifesto about it

    • @Nathan-qo9kg
      @Nathan-qo9kg Год назад +4

      Agreed, I think this logo is a lot better than their previous one. To be frank I could never unsee it being a person's belly with their gut sticking out under their red shirt when someone pointed that out.

    • @carlosfer2201
      @carlosfer2201 Год назад +3

      I'm mind blown that people gave two sh!ts about Pepsi's logo, and let alone went online to spread hate. When I saw that logo, I probably just went "ah they changed it again, ok" and then forgot about it.

    • @thefamily8586
      @thefamily8586 Год назад

      How dare you say hate in the Pepsi logo I don't like the new logo

  • @camerannicephore5262
    @camerannicephore5262 Год назад +68

    I'll be honest, I absolutely love this logo. I remember when I saw it, I audibly said to my friends "this logo is amazing. I'm gonna buy more pepsi from now on" and I've been a coke drinker for years.
    To me, I immediately loved that it was a design that had a lot of detail, but wasn't complicated. I hate minimalistic ads, so it was nice to see a company add more detail for once. The shine also reminded me of the pepsi logo I grew up with in the 2000's which had a big focus on ice, water, and condensation. Also, it's just very clean and pronounced, it reminds me a lot of an f1 race car for some reason

  • @stevenyoung9953
    @stevenyoung9953 Год назад +29

    I think a theory about the progression of Pepsi as a corporation would be cool too, they own so much other than just Pepsi, such as Rockstar energy and Frito Lays so I wonder what else they'll aquire

    • @khalilking1
      @khalilking1 Год назад +2

      They can barely handle the acquisitions they already have😭😭 coming from a warehouse employee 😂

  • @evanambrose5557
    @evanambrose5557 Год назад +40

    Pepsi was definitely named after pepsin, the digestive enzyme. It was advertised as a medicinal drink like the early Coca Cola, so not sure where the “dyspepsia” claim came from… even a quick trip to Pepsi’s website says it’s named after pepsin lol

    • @da-be-ju
      @da-be-ju Год назад +3

      Underrated comment.

    • @johnr797
      @johnr797 Год назад

      It's a youtube channel meant for entertainment. Don't expect anything beyond surface level googling, if that.

    • @jeremyzapsmash
      @jeremyzapsmash Год назад

      @@johnr797 you know how much research goes into every episode? If you watch the channel, you would know that it's not surface level googling.

    • @jeremyzapsmash
      @jeremyzapsmash Год назад

      @@johnr797 he has a huge research team to make sure that they get details right, but some might slip through the cracks. He's talked about this a lot in a lot of his couch episodes.

  • @Lucy.theCreator
    @Lucy.theCreator Год назад +8

    6:53 Matthew, put your phone on the table. Right now.

  • @alterrush5930
    @alterrush5930 Год назад +43

    I like the new logo. I like the boldness of it and yet maintaining the minimalism on the can (if they are going to be same as the renders).

  • @honeybri7061
    @honeybri7061 Год назад +253

    As someone who prefers the no sugar sodas, I appreciate them pushing towards that rather than coke who turned their coke zero bottles to the same shade of red as their regular soda. I'm sure it was because of their push "same great taste" but I like it because it's not as sweet, and now it's harder to tell if I'm grabbing the right ones.

    • @etuanno
      @etuanno Год назад +9

      I dont like the taste of sweetners, that is why since Sprite replaced some of its sugar, I dont buy it anymore.

    • @hinatahyuuga120
      @hinatahyuuga120 Год назад +6

      I'm allergic to all zero/low cal sugar options si I dislike the push.

    • @bookbook9495
      @bookbook9495 Год назад +6

      My mom is diabetic, I actually had to stop her before she drank a regular Coke and needed to waste insulin

    • @etuanno
      @etuanno Год назад +3

      @@bookbook9495 Artificial sweetners increase insulin resistance. It's best to stay off these sugary delights.
      There's a reason why artificial sweetners are used in fig fattening so that the pigs eat more.

    • @msaniiart418
      @msaniiart418 Год назад +4

      zero sugar still isn't good for you, cause they add artificial sweeteners to make up for the lack of sugar.

  • @ArJayDM
    @ArJayDM Год назад +36

    This is actually crazy that you say Pepsi tried to be "younger", I was just telling my friend how Coca Cola tastes like it's for old people. That's actually mind-blowing me rn lmao. I think Pepsi achieved what they were trying to do, and I wasn't born until way after all of this stuff.

  • @LackedThought
    @LackedThought 10 месяцев назад +1

    What I love about these food theory/style theory videos is that is summarized in a much more digestible form something that took 2 hours in a university marketing lecture in only 15 minutes

  • @nyx1548
    @nyx1548 Год назад +41

    I like the new logo for Pepsi. The bold outline really makes it pop and compliments the font in the center.

  • @Porcelain_Huntress
    @Porcelain_Huntress Год назад +102

    The editing on this episode; immaculate, fantastic work to the editors on this one. Yanno I really liked the swoop of the current pepsi logo, but now I do like the new one, good job Team theorists!

  • @Chelliott9
    @Chelliott9 Год назад +82

    imagine how much work he and his team do to make all these videos and all these channels, big time respect for that, thank you matpat

  • @sprylocked4299
    @sprylocked4299 Год назад +6

    I would only start drinking Pepsi if they brought back my boy Pepsi-man

  • @SWL6852
    @SWL6852 Год назад +16

    Love these graphic design style videos, also the graphics are getting so good ❤
    Hoping for more design theory

  • @Mimiyan_or_Pikapikafan
    @Mimiyan_or_Pikapikafan Год назад +16

    this video somehow helped me learn why I tend to prefer older gen games and games styled by said older gens, and feel nostalgia for games older then I am. Thanks Team Theorist!

    • @kathleenking47
      @kathleenking47 Год назад +2

      How about playing PONG, and bike riding outside😋

    • @Mimiyan_or_Pikapikafan
      @Mimiyan_or_Pikapikafan Год назад

      @@kathleenking47 pong's meh. Used to ride bikes, now I love walking. Also a card shop close to me has an actual Mrs Pacman machine, as it's also a comic shop, and arcade, and whenever I'm there, I love playing it. The speed you get from it, it's really fun.

  • @azaalea.
    @azaalea. Год назад +454

    I personally love the "new" logo, I wonder if anyone else feels the same.

    • @jasthebaker
      @jasthebaker Год назад +23

      I do i think it looks cool

    • @hassassinator8858
      @hassassinator8858 Год назад +22

      Same. The font is odd, but we'll get used to it real quick

    • @DP_Cj
      @DP_Cj Год назад +3

      I love Pepsi, so it was just weird to see a new logo. But I still love it 😁🥳

    • @anattemptwasmade
      @anattemptwasmade Год назад +3

      Yeah, I really like the new logo!

    • @quasark7314
      @quasark7314 Год назад +4

      its nice

  • @ExaltNick
    @ExaltNick Год назад +4

    4:03 "Serve that's drink that's O.K. with millions." What a boastful claim lol

  • @kytkeyboardsyoureterrific439
    @kytkeyboardsyoureterrific439 Год назад +13

    10:50 mat pat : hOw DiD tHaT gEt thEre

  • @The88trainwreck
    @The88trainwreck Год назад +7

    I really loved the Pepsi Rebrand, the Fanta Rebrand, and also the introduction of Starry. They are all a win in my book.

  • @Actually_Alice_Orchid
    @Actually_Alice_Orchid Год назад +45

    i actually think the logo is nice looking its hard sharp and metalic it just pleases my brain

  • @weegeebeast
    @weegeebeast Год назад +3

    I’m a person who prefers Coke (and probably always will), but I actually kinda like Pepsi’s new logo. I applaud their efforts at taking a huge risk like that, as I’m sure rebranding a logo is an incredibly tough business decision

  • @unironicallylikesranger7122
    @unironicallylikesranger7122 Год назад +49

    Pepsi was originally called Brad’s Drink. When brainstorming the new name, I can only imagine one of the salesmen throwing up his hands after a long meeting and asking “I don’t know, is Pepsi OK?”

    • @paulblichmann2791
      @paulblichmann2791 Год назад

      What to say when you hear those words: "no, just water is fine"

    • @ProjektTaku
      @ProjektTaku Год назад +4

      "Sorry, how do you spell "brad's drink"? I have dyslexia."
      "Dyspepsia?"
      "No, dyslexia. Dyspepsia means indigestion."
      "Even better! if we shorten it...oh my, you're a genius."

  • @BaconBePropane
    @BaconBePropane Год назад +11

    I saw the new Pepsi logo a week or two ago, and I really liked it. It does scream nostalgic in a way, but with a different font that is fun with both the new generation and the old.

  • @thanatoast
    @thanatoast Год назад +9

    5:35 My dad actually participated on this. He said they kept the Coke at room temperature and the Pepsi in a cooler, so you would OBVIOUSLY pick Pepsi as the better one.

    • @johnr797
      @johnr797 Год назад +1

      And no one said anything about the temperature difference after the fact?

  • @comaiscool
    @comaiscool Год назад +10

    I honestly thought this was going to be about how Pepsi replaced a known brand (Sierra Mist) with a whole new lemon-lime Sprite copycat (Starry)

    • @violetembers330
      @violetembers330 Год назад +1

      So that’s why I’ve been seeing Starry ads

    • @comaiscool
      @comaiscool Год назад +1

      @@violetembers330 Probably, gotta build up that new brand!

  • @sunflower_smiles
    @sunflower_smiles Год назад +10

    9:57 yesss!!! You couldn't be more right XD
    I love TS✨

  • @ArnoudSix
    @ArnoudSix Год назад +9

    I've never felt more understood by one sentence: 9:03

  • @mashthebanana
    @mashthebanana Год назад +1

    No dude! That typeface is beautiful! Look at the last 3 letters. Look at the slanted underside of the P, the slant of the top end of the S and the slanted top of the I. The slant lines up perfectly with each other. It's so good! It feels so much more cohesive to me than the previous one.

  • @deathocats
    @deathocats Год назад +15

    This goes a long way to explaining why I approved of this logo change as soon as I saw it, while being more Gen X "ME Generation" personally, yet somewhat getting its appeal to the younger crowd. Except of course I didn't see the 'nostalgia'/retro connection; your Retro is literally my Nostalgic!

  • @MatheoZ14
    @MatheoZ14 Год назад +11

    I wonder what subject they'll do next, I personally think food theory is the best channel of the 4. Maybe something on kinder surprise'd be good ?

  • @lalilovey
    @lalilovey Год назад +43

    I quite liked the new logo I think its cute, I didn't think so many people would dislike it. glad this video talks about why the new logo is good.

    • @xyzzy64
      @xyzzy64 Год назад +1

      i'm guessing that the current logo is the one you spent most of your life seeing. it's a lot easier to like something that's familiar.

  • @icarus4302
    @icarus4302 Год назад +2

    I think the biggest thing about these new logos is how it affects people with eye troubles or dyslexia like me I GENUINELY can't read that font and it infuriates me as a fellow young graphic designer that this it what companies think we want, trust me, we NEVER want stuff like that

  • @toydotgame
    @toydotgame Год назад +11

    i have NO IDEA how matt made a whole food theory video on the pepsi logo and didnt mention the pepsi doc ONCE

  • @jambamanimations4597
    @jambamanimations4597 Год назад +6

    8:57 I feel very called out by this in a good way. I have a collection of my moms cassette tapes for my car that has a tape player

  • @KromeDrone
    @KromeDrone Год назад +9

    Just wanted to preface since you mentioned it: Prime isn't crushing Gatorade. Gatorade's market share in the sports drink category is still over 80%, whereas Prime's is less than 10%.

  • @lnternetguy5214
    @lnternetguy5214 9 месяцев назад +4

    Thank you for everything, MatPat

  • @Ecto_42
    @Ecto_42 Год назад +4

    Genuinely, I saw a guy on RUclips Shorts solve an old Pepsi Can Puzzle just yesterday and thought “That’s still a much better logo.” And then today I come to find out they’ve essentially went BACK to an old logo and updated it, and I think it does look MUCH better.

  • @Firestar1992
    @Firestar1992 Год назад +6

    Fun fact, my dad (most avid Pepsi hater on the planet) encountered someone doing the Pepsi challenge in a mall. I think they were offering movie tickets or something. He took a sip of each drink, challenger asked “So which do you like better?” Dad pointed and said, “That’s Pepsi.” Challenger: “But which do you like better?” Back and forth a little bit before Dad admitted he likes Coke more. Didn’t get the tickets.

  • @four-en-tee
    @four-en-tee Год назад +19

    Finally, a logo that isn't an over-simplified, abstract shape and actually communicates what it is
    Nature is healing

  • @fancifulgamer28
    @fancifulgamer28 Год назад

    0:50 Something about the way Matpat shouting "MAKE IT HUGE" is making me laugh like an idiot

  • @MoggyMoon
    @MoggyMoon Год назад +8

    would be cool to see him talk about the strange new coke flavors that keep dropping

  • @OneAnOnlyOptic
    @OneAnOnlyOptic Год назад +10

    I think it would be interesting to see how different foods spoil, how you can make certain foods last longer, and some stuff like that. Ex. I have heard that if you store fruit separately it will ripen slower than if you store it with other fruit.

    • @Heroshand
      @Heroshand Год назад +2

      I feel like he talked about some of this in the how long could you survive in a supermarket video if you're curious, but I agree that a dedicated video would be neat.

  • @chris-hayes
    @chris-hayes Год назад +6

    12:52 Lol. Between when this was edited, and the video being published, Fanta has rebranded. Their new logo looks like Fanta meets Twitch.

  • @weedwackingwilliamjones
    @weedwackingwilliamjones 9 месяцев назад +2

    Love how Coca Cola is in the tags. Con artist. Just empty my wallet and my pocket while your at it

  • @shadowmarauder6033
    @shadowmarauder6033 Год назад +10

    Since you mentioned the indigestion remedy idea, could you try looking at if sodas like Pepsi & Sprite actually help with stomachaches & indigestion.

    • @franze4
      @franze4 Год назад

      sprite definitely helps with something

  • @Enoltra
    @Enoltra Год назад +24

    This is true what you said they are doing! Both McD and BK rebranded to nostalgic designs earlier and BK almost tricked me with it, however I can't eat there anyways cause there's no gluten-free 😂 But all of the brands are now virtue-signaling with their healthy options. I would prefer way more if they did allergy-friendly and not healthy. I don't buy fast food for it to be healthy xD

    • @BLET_55artem55
      @BLET_55artem55 Год назад

      Gluten is a scam

    • @89taklung
      @89taklung Год назад

      For many itsxnot, like people can be lactose intolarant you can be intolorabt to gluten but even worse if you have coaeliac disease where the gluten basically glues together the little fissures in your digestive system which can be really really bad, more than just you feel a bit sick for some tim3 bad, because it is hard to unglue it and it basically prevents your b8dy from getting nutrients out of your food.

    • @Enoltra
      @Enoltra Год назад

      @@89taklung this is exactly what hapened to me. I'm still healing my gut years late

  • @Tater-General
    @Tater-General Год назад +12

    Love the content, keep doing what you are currently doing!

  • @trainheartnet5657
    @trainheartnet5657 Год назад +15

    As somebody from Gen Z, I can confirm that there is a big sense of nostalgia for the days before we were born. I know that most of the music I listen to was written before my time, and many of my friends listen to bands like Pink Floyd and Bob Dylan, especially if they can find vinyl of their stuff.

  • @xoxjelloxox
    @xoxjelloxox Год назад +10

    14:06 you got it wrong!! Number 5 killed my brother, not 3

  • @WhirlwindSet9
    @WhirlwindSet9 Год назад +7

    I've actually had dyspepsia and my family would always compare it to Pepsi. Had no idea that's actually where the word Pepsi came from!

    • @catherinebaldwin6580
      @catherinebaldwin6580 Год назад +2

      Ya, it funny how some of the most popular old time brands were trying and failing to be meds. People in the past had no idea.

  • @TheRealKingsofFools
    @TheRealKingsofFools Год назад +7

    As an antique/vintage everything dealer in his mid teens I love that older stuff is coming back. Also, cherry Pepsi is the best drink. (other than water. Obviously water is the very best drink. HYDROHOMIES UNITE)

  • @hichew8661
    @hichew8661 Год назад +11

    That big pause almost mad me choke on my cereal 0:53 🤣🤣🤣

  • @colorfulslime8820
    @colorfulslime8820 Год назад +6

    I had a talk with a friend who worked in advertising for Pepsi and he said that the other reason that Pepsi is pushing their sugar free drinks is that they did some market research and it showed that consumers think the sugar free Pepsi products tasted much better than other rival brands versions

    • @vyor8837
      @vyor8837 Год назад +1

      Yeah... I don't think 30% of gen z actually avoids sugar. Maybe 30% of the ones addicted to social media but that isn't all of them.

    • @sirhellsing
      @sirhellsing Год назад

      @AzureWolf I tend to go for diet sodas so the sugar part is true, and let's just say I proved to my self that sugar does cause weight gain, drank a whole semester of coke and gained 10kg, realized it, drank a whole semester of diet coke, didn't gain anything significant so now I try to go for diet if possible (but sadly root beer and dr pepper doesn't have diet versions widely available so I still drink sugar ones once in a while)

  • @ButtaDogGames
    @ButtaDogGames Год назад +17

    Keep making content! Love you’re videos❤

  • @lanyawatson4205
    @lanyawatson4205 Год назад +2

    Love this vid and the historical accuracy. I would be interested in a video about how marinating affect meat in like cooking and tenderness. I think it could be fun to do and see

  • @symbolik4372
    @symbolik4372 Год назад +4

    Part of this too is Minimalization, most other brands are switching to a minimalistic design and colors are bolder and more eye catching. They look cleaner and it's also easier to design and cheaper to print. Look at the icons on your desktop, whether it's PC or Mac you might have noticed the icons have gotten flatter, and more cell shaded because it looks cleaner, more appealing to the eye.

  • @randompersongames
    @randompersongames Год назад +11

    11:07 i personally just think of chicken nuggets when i see your logo

    • @ayanbossyt7536
      @ayanbossyt7536 Год назад +3

      I read your comment as children nugget and got confused

  • @NeonWhirlwind
    @NeonWhirlwind Год назад +8

    5:41 it’s Passover today so shoutout to whichever editor put this Pepsi in👌

  • @alexk3948
    @alexk3948 Год назад +1

    Love the new and vintage Pepsi logos - can't believe they ran the last one for so long it was so weak.

  • @nicholem4831
    @nicholem4831 Год назад +7

    As a 39 y/o female who appears to fit squarely into your primary viewing audience, I happen to like the way the new Pepsi logo looks. For what it’s worth- I’m also a daily diet pepsi drinker 🤷🏻‍♀️

  • @TheCarrot924
    @TheCarrot924 Год назад +4

    I think you should update the live channel logo to have all the theory colors, cause the live isn’t just about games anymore.

  • @Its_a_me_mario_wahoo
    @Its_a_me_mario_wahoo Год назад +7

    The fact that Mat von Pat has a Theoryforce now is to funny