I loved meeting Schlatt at the side of highway 3, he crawled out from an underpass and stabbed me in the feet. He then proceeded to scream NYC #1 while walking away. Best fan interaction ever 😁✨
reminds me of when Schlatt & Co. turned their company logo to a picture of a statue of a monkey with big golden balls and then changed it back 6 hours later
We should also change the way the year “1999” was designed in the calendar so we could make people stop questioning the atrocious crimes that were committed in that year !
I like how the scripting style is a lot like his old video essays even though his delivery is like a modern Schlatt vid edit: Now that I think about it this video is suspiciously similar to Aztro's video on the same topic
As a graphic Designer with 6+ years of graphic design experience all I can say is Schlatt hits it over the head with a nail with this one. The Warner Brothers logo is so versatile with the redesign now unlike the old one. For someone who didn’t take a graphic design classes Schlatt understands a lot of design principles.
@@forsetha iirc, a lot of these modern redesigns are the way they are to make it easier to resize them for websites etc. and have it still be legible, so it kinda makes sense they'd use the more specific logo in movies instead; it doesn't matter if it's legible, it's huge and famously used at the start of their movies, so yeah.
“Schlatt” brought up a lot of the points around brand recognition and differentiation one of my marketing professors did. He’s got to be a natural marketer
Im currently in school studying graphic design and I’ve felt the same way about logos like these for years. Sometimes its better for you to just keep your logo. If your company is a decade old or older, dont change whats already working, you’ve made it this far for a reason. The world is gravitating to more simplistic logos, but dont make it so simple that you remove the uniqueness from it
I am also studying graphic design in school as well and my instructor had brought up very similar points to this video how things are becoming more simple with logos.
Amen. I work a graphic design job & thank god that my supervisor is a good guy and can talk some sense into the small businesses that come to us asking for a complete change in housestyle. Change isn't bad, but it is bad if it completely strips your identity as a business away.
The problem is that companies hire graphic designers. They create a great design in the beginning. Great, now give some bullshit excuse to make the designer to work because ,what are you paying him for? That's the problem doing work where theres no need
I dont think I'll be able to emotionally accept this last image at the end, it's just so beautiful yet deadly to my eyes. I feel the font of each letter through my veins, each punctuation, comma, apostrophe, period. So moving. I am in shambles, I am flooding the earth with my tears (which was also the cause for the Great Drowning Of Men in 1219) I feel so much passion from this image. And the piercing "Dawn of 1,2,3 day" sound from Majora's Mask made my heart jump outside my rib cage. It was overall just nothing but an epic and emotional rollercoaster.
Firefox is actually a good redesign imo, it makes the fox look more like fire, has a nicer color scheme and the newest version is much more readable on smaller screens. i keep seeing this same image blasting the "newest" logo with no fox when that's a separate logo for Firefox the brand not Firefox the browser, literally downloading it shows it's not the case :p
I ain't calling it X. What a Stupid name. Twitter is way better. CHANGE IT BACK! I miss old roblox logo It wouldve been S Tier but they changed it to a 8 year old drawing black logo. E Tier.
7:58 I almost checked my Discord, and then I remembered I have it set to Do Not Disturb, so I realized it was the video at the same time your message popped up. lmao
It's more terrifying than hilarious, have you ever heard of the incident of '99?He has a lot of other "activities" prior to it and he did it without being famous and rich, if he ever becomes a successful bisnessman, than God help us all, he will be unstoppable
The people one honestly is horrific. Schlatt just made me realized that every time I see them I actually get annoyed and unreasonably angry but never realized that until now
Every now and then I come back to this video and it not only makes me realize all the stupidity happening around me, it also helps me steer clear of it, being a rookie digital marketer. I have no credibility but I am really thankful Schlatt makes videos like this once in a while Please make more of these or a bit more often, Big Guy
This just goes to show that Schlatt could never be replaced. If a man is able to make rating boring ass logos genuinely entertaining and in a way unique and relevant, you’ve got yourself something special. Bringing topics people never knew they were thinking and making a point in a way that it is entertaining and engaging can always be a hit or miss. This guy has gotten it right each time. Great video Schlatt and keep up with the great work.
I’m a graphics design major is Phoenix and everything being pushed to students is how to simplify logos. But I’ve noticed the younger aged students in my classes have been putting out colorful fun logos and designs, hopefully we start to see this more in the mainstream.
@@noahdrucker3076 ong. Shit like engineering and computer science can be really helpful. Medicine and law is basically mandatory. But if you're studying a gender studies or liberal arts degree you need to be conscripted into the military.
Hey guys check it out! We un-stapled the staple! On a completely unrelated note check out all these papers! *Drops all of them cuz the staple wasn't FUCKING STAPLED*
15:48 had me actually laughing out loud. They were trying to make cinematic trailer levels of hype over an unfolded staple in a logo. Even the audience sounds like they’re only pretending to care, cause they really don’t.
As soon as I thought, "Hey, we used to guess brand names based on just the logos without the text, there were apps for that back when I was in high school", Schlatt mentioned it, and I felt a deep connection with this man. Probably because we're the same age.
The new logo looks nice, but didn't they just make the surrounding container look more boring by being dull? Isn't that exactly what people were complaining about? I mean, I agree. It totally looks more earth-friendly. Somehow it makes it look like it's made of biodegradable stuff instead of the obvious plastic. But it also looks much more boring as a result. Definitely think the actual logo itself looks much better though. When he showed the before and after, it looked like it was reversed.
@@MrGamelover23No, it feels more earthy, with the toned-down, matte colours. It's more relaxed, "natural". Not everything has to be exciting, it's yogurt, not racecars.
I'm studying to be a graphic designer and this video kinda encapsulates EXACTLY whats wrong with the industry at the moment, I just hope that once I'm in the industry and my generation starts to make an impact, we add alot more character into our logos. We need it.
@@novacainoand they do it worse. i actually kinda like apple’s branding, its sleek and actually has thought put into it. everybody else? just makes it flat with rounded corners and assumes that all there is to it
Not a graphic designer, but I took a class on graphic design and read some articles from a professional called Logos by Nick. The fact that the logos need to work in black and white as well as in color means that certain character elements like gradients just straight up wouldn't work. This means that ultimately the shape is the most important part. And so the people in charge probably place way more emphasis on recognizability than character because ultimately it doesn't matter if the logo lacks character, it still does its job. Even if you think it looks more bland, you still recognize it. If anything, videos like this are just free advertising for logos and companies that you were never going to think about beforehand. No such thing as bad publicity as long as it doesn't make them lose money. Making your logo black and white is the logo design equivalent of flipping the canvas for artists. Those logos he showed at the end that he actually likes, like the In-N-Out in Home Depot logos, are all pretty flat and minimalistic, but they're also recognizable into eye-catching, even a black and white (you can actually test this by switching your phone to monochromatic mode.)
Hey schlatt, I’m a graphics designer myself and have been in graphic uni for years. The reason why design choices have all these “complex” reasons is because we were taught to give them those. U could literally not get away with saying u did something because u just wanted to. U HAD to have some kind of fake “deep” meaning behind every pixel u moved
They're teaching graphic design wrong then. You shouldn't have to have a """deep""" reason for making a logo look objectively better by giving it details. More often than not it simply isn't that deep and it's just for aesthetic pleasure. A good graphic designer goes based off of what looks aesthetically pleasing. They do not concern themselves with deeper meanings. That is intended for philosophers.
@@harryreynolds3057 bro my highschool art teacher actually said "if you don't put deep meaning into your work then it's meaningless" Art schools drill this shit as far down the chain as they can
@@ThunderTheBlackShadowKitty You missed the point of the comment. It's not about what the designer was actually thinking when creating the graphic, it's for PR, making the reasoning behind the design change sound more sophisticated so they aren't slammed for just saying "It looked good, so I changed it".
@@nanamoke1357 I didn't miss that, and it flat out doesn't make sense either. In that scenario, the ideal choice is for the graphic designer to threaten their teacher/boss and insist the design they made is good and that it doesn't require a specific reason to exist nor be used. The graphic designer should force their design to be accepted if it means having an objectively better design that is more aesthetically pleasing. Reasoning be damned.
The "firefox" logo thing is a complete misinterpretation of what it is but ofc it doesn't take away from the point the "removal of the fox" never actually happened, and that swoopy line design is just the logo for the firefox _suite,_ not the browser itself. Mozilla still uses the :// logo they've always used, and firefox still has the fox. Just the package of everything from firefox relay to the browser itself is housed under that swoopy design
@@artoro8 They've let copyright abuse run rampant for the entirety of their platform's lifespan. What makes you think that they'd bother getting rid of bots in the comments?
I consinder dropping Out of my graphic major every single day bc of modern design. I don’t wanna waste two years of my life and be in debt from college then be freelance etc just to waste all my talent on a fucking sans serif type logo with nothing else.
I do graphics design as a hobby and yes the trend is bold or tall sans serif font. When I design a logo for a concept website I take the boring sans serif font and put in blender to make a interesting shape to look at. Logo design is an art not a excuse for rotating something 5° degrees.
Fun fact: Pringles doesn't sell potato chips. Because their snack isn't actually deep fried slices of potato, they are required to label their product as "potato crisps" instead.
@@ThatDigitalDemonYeah you guys call chips crisps over there which tbh does make sense, because they are crisp. But then you call fries… chips? Wtf is up with that.
"People use to think this is what dystopia was going to look like. No, make no mistake we live in one it's just a whole lot more boring"- Jschlatt 2022
Honestly its a fairly good quote for a glorified shit poster but tbh ive seen more shit posters with better quotes than most politicians & philosophers
@ReduxFlakes I literally use Firefox as my main browser, when people say Firefox they are 99% of the time referring to the actual browser. Also the new logo is based
Not exactly. Mozilla uses a different logo, but you are right that the browser still uses the fox logo. The simplified one is for the overall Firefox brand, which includes more than just the browser. The simplified logo actually makes sense for representing the whole brand, because the other Firefox services use logos that are symbols using the orange and purple colors, so the simplified logo unifies them in a way that makes sense. But the browser *still uses the fox logo.*
@@merlinstarhugs no it's not, Mozilla Foundation uses the "moz://a" logo, the logo for Firefox as a brand applies to Browser and Monitor (and formerly Send and Lockwise)
It's the same way I feel about when the Open Floor Concept became so popular. Like every home was Blue/Grey with a little island and no walls separating the kitchen. I'm tired of modern looking homes, they all look like High End Dentist office waiting areas to me. Where is the warmth, the colors, different styles. When Ikea Floor displays look better than the houses being up for sale. You know its a problem
If I had a nickel for every time schlatt released a video complaining about company logos I'd have two nickels which isn't a lot but it's weird that it happened twice
@@saikinist The browser itself still has the fox. The circle logo I guess is for its whole "brand" ? Something I don't really get but, Firefox browser itself still has foxxo
15:48 I worked at staples when this logo change happened and they made us come in an hour early to work just to hold an employee meeting all about the logo and what it meant for the company
Honestly though I get why he cares so much. Whether we like it or not, we live in materialistic money driven world. We live our lives constantly interacting with logos and the products they create. If I'm going to be bombarded with logos all day long I at least want those logos to be good.
I'm glad I'm not the only one who gets obscenely worked up over this. Literally walked right past Pringles when they changed the logo because I didn't recognize it at all and I never bought them again.
@@amaryllis0 There are typically at least a few off-brand tube chips in big cities. I only remember that they, somehow, tasted /worse/ than Pringles, which is a freakish accomplishment considering Pringles tastes like a toddler mashed up regular potato chips in their mouth, sucked them back into a chip shape, let it dry, and then forced you to eat it.
A company had a small little idea: “hey, let’s simplify our logo to a modern aesthetic. Setting us apart from all the rest.” And then every other company in existence had that exact same idea all at the same time.
This is amazing bc I’d loved his earlier rant about logos but thought it was too short. Love it when my discomfort content creator shares the same anger as I do over the death of personality in society
I totally understand Schlatt's thing about Allegria. I work at a public library and adult novel book covers are going through a similarly infuriating art trend of flat, boring, simplified characters that all look the FUCKING SAME.
I really like these kinds of videos because they really show shlatts personality which is what we are here for. Love your work right now, but these types of videos are more fun in my opinion.
As a graphic design student I really thank you for this opinion video, sometimes you can lose yourself in the "every little detail means something" when in general you maybe need to see the whole. Very fun and ...weirdely inspirational
Art and design student here, teachers do want us to make logos and artstyles like these sometimes. But I bet that in a few years everything they showed us will be useless. Everything is bland and similar. Even though I suck at art, I'd rather make original stuff than the boring and repetitive designs we see from others.
I mean there are plenty of design principles you learn as well, negative space, balance, rhythm, shape language etc. that will help in the future but only in the future involves a shift in meta from this shit no creativity phase.
@@TheInfectous I agree that there's fundamental principles that will always be useful no matter the trend, thanks for pointing that out. I hope we get to see more interesting stuff in the future.
Currently taking a brand management class and doing a senior thesis about what makes a brand memorable so this was a fun and surprisingly relevant video to pop up in my feed
(Sorry for the classical music nerd comment in advance) To me Winter always embodied the feeling of revalry, rather than decent. Like finally allowing yourself to experience joy and to celebrate after having reached the end of long laid and risky plans. I imagine the Count of Monte Cristo the moment the dominos of his revenge plot begin to tumble into place. It has an almost villainous triumphance that I suppose could reflect a decent into madness, but to me it sounds too aragant to be madness. Definitely in my top 5 favourite pieces.
as a graphic designer myself, all you did was telling the truth and the funny part is that us graphic designers don't choose the logo for the companies, the companies choose them
as a design student, we are specifically taught to make simplistic modern designs as this is the industry standard, whenever anything created is attempted we are shunned lol
I loved meeting Schlatt at the side of highway 3, he crawled out from an underpass and stabbed me in the feet. He then proceeded to scream NYC #1 while walking away. Best fan interaction ever 😁✨
Nice meeting you!
So kind of “him”
I love New York (please let my family go Schlatt)
@@jschlattLIVE are you jay shlat
@@jschlattLIVE bro come to England so I can meet you
reminds me of when Schlatt & Co. turned their company logo to a picture of a statue of a monkey with big golden balls and then changed it back 6 hours later
Hi Ted
no likes?????
What's up checkmark
ted is not wrong
Legends
these logos are actually quite fitting because it reflects how soulless the actual corporations are
Yeah, pretty coat of paint or not, there's no soul in these companies. We're run by the souless.
I have been scarred ed by the 2013 Super Bowl commercial
@@Bigman-to2jn SAME
@jschIattLive 🅥 guys we better listen, it's schlut speaking
As someone who used to design logos for Fortune healthcare and finance corporations, I 100% agree with this statement.
We should also change the way the year “1999” was designed in the calendar so we could make people stop questioning the atrocious crimes that were committed in that year !
Hehe true
Bro your videos are the best :D
Yea
Hey man I know you already said this in your IG story, and you get this question a lot but When is your new video dropping?
We need a collab between these two
13:14 Schlatt saying "Make no mistake, we live in a dystopian. It's just a whole lot more boring." goes so hard.
Bro is escaping the matrix💀💀 (but it did go hard)
Nothing is a bigger torture than a boring dystopia
I'm glad his editors are keeping the channel alive. The Deepfake is getting better every video. RIP Schlart 1998 - 2021 (struck by a sober driver)
he died drunk driving 🙏
he died a hero, may his life honor the road of texas and the names from the incident of "1999"
*sober crasher
this is actually hilarious /gen
I'm not so good on schlatt lore pls help
"you don't have to reinvent the wheel... especially if the wheel is fucking rolling" is actually a banger line.
Unless the wheel belongs to a car in which a family of four is driving in 99
@sonnyletsplay what the hell did he do in ‘99
@@MumflrFumperdink-ev8hw murdered people. google j schatt 1999 incident.
@@MumflrFumperdink-ev8hw what DIDN'T he do
@@MumflrFumperdink-ev8hwwe dont talk about that
15:57 absolutely life changing. It makes a grown man cry how they wanted us to actually take this seriously and care this much about a STORE mind you.
I like how the scripting style is a lot like his old video essays even though his delivery is like a modern Schlatt vid
edit: Now that I think about it this video is suspiciously similar to Aztro's video on the same topic
Glad I’m not the only one who noticed this
i miss the old video essays so much
@Bully peter this is a bot too, do not like this comment (nor click the link)
May i suggest the newest Pokemon to search on RUclips "THE SCHLEEVEE" it's like the SCHLANKET but alive
amen brother
I love that Schlatt’s main way of pinpointing history is just saying “before” and “after” 9/11
*why is before and after in quotes*
@@Whispitt symbolises togetherness.
He's kind of right, though. The '90s way of life ended on 9/11.
@@Majima_Nowhere as did many people's lives!
i mean this is literally how historians do it so he’s not wrong
As a graphic designer, I am so glad Schmitt talked about the horror of Alegra corporate minimalism
as a verified witht he emoji thing in my title, blah blah blah my opinion is important blah blah
@@THESLlCK what 💀💀
@@THESLlCK yeah what do you mean
@@THESLlCK weirdo
@@THESLlCK Elon Stan????/??/?
its actually so nice hearing someone talk about things theyre interested in, i could watch this forever
“I hope that sound confused you. Fuck you, that’s why” is now my favourite line of subtitles ever.
Time? :0 sounds hilarious
@@Theartistadele 7:58 - 8:00
it confused me
Bruh I backed up the video too to see if it was the video
Discord
As a graphic Designer with 6+ years of graphic design experience all I can say is Schlatt hits it over the head with a nail with this one. The Warner Brothers logo is so versatile with the redesign now unlike the old one.
For someone who didn’t take a graphic design classes Schlatt understands a lot of design principles.
I think it aort of shows how shit the logos are that even people who know jack about graphic design can point out flaws with the design
@@Elephantsaresupreme The only misconception is the fire fox one is because the last logo is for their parent company but the logo is still a fox
What confuses me is that they still use the old shield logo for their home video releases.
@@forsetha iirc, a lot of these modern redesigns are the way they are to make it easier to resize them for websites etc. and have it still be legible, so it kinda makes sense they'd use the more specific logo in movies instead; it doesn't matter if it's legible, it's huge and famously used at the start of their movies, so yeah.
“Schlatt” brought up a lot of the points around brand recognition and differentiation one of my marketing professors did. He’s got to be a natural marketer
Im currently in school studying graphic design and I’ve felt the same way about logos like these for years. Sometimes its better for you to just keep your logo. If your company is a decade old or older, dont change whats already working, you’ve made it this far for a reason. The world is gravitating to more simplistic logos, but dont make it so simple that you remove the uniqueness from it
I am also studying graphic design in school as well and my instructor had brought up very similar points to this video how things are becoming more simple with logos.
Amen. I work a graphic design job & thank god that my supervisor is a good guy and can talk some sense into the small businesses that come to us asking for a complete change in housestyle. Change isn't bad, but it is bad if it completely strips your identity as a business away.
The problem is that companies hire graphic designers. They create a great design in the beginning. Great, now give some bullshit excuse to make the designer to work because ,what are you paying him for? That's the problem doing work where theres no need
@@beastmasterbg i don't think you have any idea what you're talking about
they removed the soul 🗿
I dont think I'll be able to emotionally accept this last image at the end, it's just so beautiful yet deadly to my eyes. I feel the font of each letter through my veins, each punctuation, comma, apostrophe, period. So moving. I am in shambles, I am flooding the earth with my tears (which was also the cause for the Great Drowning Of Men in 1219) I feel so much passion from this image. And the piercing "Dawn of 1,2,3 day" sound from Majora's Mask made my heart jump outside my rib cage. It was overall just nothing but an epic and emotional rollercoaster.
Limited time flavor lays wavy funyuns onion flavored funyuns onion flavored rings
Seeing the Firefox logo change makes me feel like I'm a schizophrenia patient and seeing things differently with time and it scares me
Firefox is actually a good redesign imo, it makes the fox look more like fire, has a nicer color scheme and the newest version is much more readable on smaller screens. i keep seeing this same image blasting the "newest" logo with no fox when that's a separate logo for Firefox the brand not Firefox the browser, literally downloading it shows it's not the case :p
@@sharkkedy Its for firefoxes suite not firefox browser actually mozilla has a fire logo tho
@@bluzzard ah I was mostly right, edited to replace Mozilla branding w Firefox branding
For those that don't know, Firefox still has the fox and the blue ball, it's Mozilla, the parent company that turned into an orange circle.
@@RGC_animation bro just hit this thread with the same comment
it is actually pretty sad to watch all of these companies just devolve into one huge mess of Arial font text
Patch rick
Arial? Do you mean sans-serif or without the tails?
@@icebird76 Arial is the specific font, sans serif is basically the category that Arial falls under.
@@TommyTom21 Arial isn't quite the font either though.. most of them are just related to Helvetica about the same as Arial is
_GIVE ME BACK MY SERIFS GODDAMNIT_
3:39 “But, they’ll be covered in June!”
😭😭
After all the Twitter/X bullshit that’s been going on, we need a part 2 to this video
I was about to say this
Fr
I ain't calling it X. What a Stupid name. Twitter is way better. CHANGE IT BACK! I miss old roblox logo It wouldve been S Tier but they changed it to a 8 year old drawing black logo. E Tier.
I bet his head exploded when he found out it wasn't a joke. I need to see it.
After a year it became a neo-Nazi sight
Every corporate graphic designer watched the American psycho business card scene and took it completely seriously
Including the “watermark” that isn’t even there
This is the scene my mind immediately jumped to
@im sacred to make the joke funnier get rid of the explanation, trust me on this
@@cord2706 the guy made over 100 comments pretty sure he is a bot as well
@@cord2706 it's a bot
Man jschlatt has really improved himself since 1999, hopefully all those families can rest easy and move on from their tragic loss.
@just i c e bro I thought it was gonna be a Rick roll
Loss of virginity
Haven't you read the pinned comment?
7:58 I almost checked my Discord, and then I remembered I have it set to Do Not Disturb, so I realized it was the video at the same time your message popped up. lmao
im going to throw
my keyboard
same but i realised its october and ping sound is different rn
same...
I love that Schlatt is steadily becoming the ultimate business man. It's as hilarious as it is terrifying.
It's more terrifying than hilarious, have you ever heard of the incident of '99?He has a lot of other "activities" prior to it and he did it without being famous and rich, if he ever becomes a successful bisnessman, than God help us all, he will be unstoppable
i love that tommy literally copied shlatt and everything about him-even advertizing.......even the MUSIC
The people one honestly is horrific. Schlatt just made me realized that every time I see them I actually get annoyed and unreasonably angry but never realized that until now
no you guys just like to copy other people's opinions
@@bigboodayy1345 pl
Schlatt is the only person to make a 20 minute video on company logos and be so relatable
Bot
afdfasda
twice
What about JonTron
Every now and then I come back to this video and it not only makes me realize all the stupidity happening around me, it also helps me steer clear of it, being a rookie digital marketer.
I have no credibility but I am really thankful Schlatt makes videos like this once in a while
Please make more of these or a bit more often, Big Guy
"alegria" means happiness in portuguese but ngl I kinda die inside every time I see that art style
It also means joy in spanish but yet again it makes want to punch my chair
@Tiago Santos igualmente.
@@Indiekidsophie And alegria is also cheerfulness in Italian
@@Oreo_Is_a_Hazbin I think it means something positive in most languages that come from Latin
my surname is alegria 💀 i was a little pissed that i share a name with that shitty art style
This just goes to show that Schlatt could never be replaced. If a man is able to make rating boring ass logos genuinely entertaining and in a way unique and relevant, you’ve got yourself something special. Bringing topics people never knew they were thinking and making a point in a way that it is entertaining and engaging can always be a hit or miss. This guy has gotten it right each time. Great video Schlatt and keep up with the great work.
congrats on the 69 likes man
Its all about his personality for sure. Completely agree
JonTron's done it first but I gotta say, Schlatt is no less entertaining with the same subject.
Bot
He’s also rscist
This has to be the only time Schlatt has ever been a normal person
@The Owl nice pfp
Oh hey it's you from PointCrow Clips
Hi
There was one other time back in 1999 when he was normal but everyone complains about that
@@SemiHypercube oh hey it's you from SmallAnt Clips
5:51 what💀
I’m a graphics design major is Phoenix and everything being pushed to students is how to simplify logos. But I’ve noticed the younger aged students in my classes have been putting out colorful fun logos and designs, hopefully we start to see this more in the mainstream.
This just goes to show college is a racket and waste of money.
@@skippykishi7851 It really depends what you're taking. Whatever this guys doing sounds like a complete waste of time.
@@noahdrucker3076 ong. Shit like engineering and computer science can be really helpful. Medicine and law is basically mandatory. But if you're studying a gender studies or liberal arts degree you need to be conscripted into the military.
I think I actually lost braincells while watching them un-staple the staple in staples.
Hey guys check it out! We un-stapled the staple! On a completely unrelated note check out all these papers! *Drops all of them cuz the staple wasn't FUCKING STAPLED*
@@blackmesaresearchcorporati6764 Literally 💀💀
i started seeing red
i can't unsee the old staples logo; no matter how hard they try to unstaple it; it's permenantly there for as long as i read the word...
Too many staples
"Deathbed portrait" is such an insanely funny and niche insult, I love it
12:52 the hate i have for this specifically image made me throw my head so far back it cracked my neck
Shlatt managed to say everything the art community has been screaming about Alegria for years 😭😂
shi what did algeria do?
@@shaz09219 did you even watch the video
@@vlad980 no :)
@im sacred OMG IST THAT WHY 😭💀
@@vlad980 regardless of the video
Wtf did an entire country do?
I'm really loving this original never before seen content Jshlussy
JSHLUSSY???
WHAT
On one hand I fucking hate the meme of adding ‘-ussy’ to any and every word, but on the other hand… man is Jshlussy a fucking beautiful word LMAOO
It's great to see Jshloggy branch out in other forms of content instead of remaining a reaction channel
Jschlussy?? 💀💀💀
This makes me feel a bit better about the assignments ive been turning in for my graphics design class
15:48 had me actually laughing out loud. They were trying to make cinematic trailer levels of hype over an unfolded staple in a logo. Even the audience sounds like they’re only pretending to care, cause they really don’t.
@just i c e no
If I were in that audience I would have laughed. I wouldn't care if it got me in trouble, that is one of the stupidest things I've ever seen
I can't believe it's here
ruclips.net/video/y6120QOlsfU/видео.html
The fucking music too 😭😭
It sounds like the Endgame trailer, except I haven’t watched the Endgame trailer.
As soon as I thought, "Hey, we used to guess brand names based on just the logos without the text, there were apps for that back when I was in high school", Schlatt mentioned it, and I felt a deep connection with this man. Probably because we're the same age.
yeah those games were great back then. I used to play some for game logos, and pokemon. good time wasters between classes.
Jschlatt is so original and wise. He’s like the old wizard you would meet in a fantasy game that would give you the best life advice ever.
@im sacred the irony.
@im sacred you have become the very thing you swore to destroy.
and then steal your kidney and stab you in the chest leaving a coupon for gamersups in your organ's place
Schlatt: here take this adventurer
Everyone: what is this cum?
Schlatt: NO ITS FUCKING TIDDY MILK. DRINK MY TIDDY MILK
@МеаtСаnуоn 🅥 also why are you pretending to be meat canon?
the 2013 GoDaddy commercial is almost as terrible as what "schlutt" did in '99
As someone who’s really invested in logo design and typography I loved this from you schlatt, I can tell how passionate you are about the topic
16:50 as a graphic designer, I love this and this is what I wish my clients wanted more, these vibes instead of corporate shit
The new logo looks nice, but didn't they just make the surrounding container look more boring by being dull? Isn't that exactly what people were complaining about? I mean, I agree. It totally looks more earth-friendly. Somehow it makes it look like it's made of biodegradable stuff instead of the obvious plastic. But it also looks much more boring as a result. Definitely think the actual logo itself looks much better though. When he showed the before and after, it looked like it was reversed.
@@MrGamelover23No, it feels more earthy, with the toned-down, matte colours. It's more relaxed, "natural".
Not everything has to be exciting, it's yogurt, not racecars.
I love how Schlatt said one thing he liked and instantly went back to hating
fr
i love how schlatt broke character at the end 19:20
“you don’t have to reinvent the wheel every single time, especially if the wheel is rolling” is a really good quote.
@Chad 007 did you forget to be a bot for a sec or is that link a rickroll
@@dragonusmolamola4140 shitty cooking video, these people should try making good content instead of botting all of RUclips
I'm studying to be a graphic designer and this video kinda encapsulates EXACTLY whats wrong with the industry at the moment, I just hope that once I'm in the industry and my generation starts to make an impact, we add alot more character into our logos. We need it.
It's the apple effect. Clients actively ask to copy apple's branding. It drives me insane.
@@novacainoand they do it worse. i actually kinda like apple’s branding, its sleek and actually has thought put into it. everybody else? just makes it flat with rounded corners and assumes that all there is to it
@@novacainoDo you actually have proof or are you just speculating?
Not a graphic designer, but I took a class on graphic design and read some articles from a professional called Logos by Nick. The fact that the logos need to work in black and white as well as in color means that certain character elements like gradients just straight up wouldn't work. This means that ultimately the shape is the most important part. And so the people in charge probably place way more emphasis on recognizability than character because ultimately it doesn't matter if the logo lacks character, it still does its job. Even if you think it looks more bland, you still recognize it. If anything, videos like this are just free advertising for logos and companies that you were never going to think about beforehand. No such thing as bad publicity as long as it doesn't make them lose money. Making your logo black and white is the logo design equivalent of flipping the canvas for artists. Those logos he showed at the end that he actually likes, like the In-N-Out in Home Depot logos, are all pretty flat and minimalistic, but they're also recognizable into eye-catching, even a black and white (you can actually test this by switching your phone to monochromatic mode.)
Hey schlatt, I’m a graphics designer myself and have been in graphic uni for years. The reason why design choices have all these “complex” reasons is because we were taught to give them those. U could literally not get away with saying u did something because u just wanted to. U HAD to have some kind of fake “deep” meaning behind every pixel u moved
thats just art in general as well. your work has to have a deeper meaning other than, it was interesting to make and looks good.
They're teaching graphic design wrong then. You shouldn't have to have a """deep""" reason for making a logo look objectively better by giving it details. More often than not it simply isn't that deep and it's just for aesthetic pleasure. A good graphic designer goes based off of what looks aesthetically pleasing. They do not concern themselves with deeper meanings. That is intended for philosophers.
@@harryreynolds3057 bro my highschool art teacher actually said "if you don't put deep meaning into your work then it's meaningless"
Art schools drill this shit as far down the chain as they can
@@ThunderTheBlackShadowKitty You missed the point of the comment. It's not about what the designer was actually thinking when creating the graphic, it's for PR, making the reasoning behind the design change sound more sophisticated so they aren't slammed for just saying "It looked good, so I changed it".
@@nanamoke1357 I didn't miss that, and it flat out doesn't make sense either. In that scenario, the ideal choice is for the graphic designer to threaten their teacher/boss and insist the design they made is good and that it doesn't require a specific reason to exist nor be used. The graphic designer should force their design to be accepted if it means having an objectively better design that is more aesthetically pleasing. Reasoning be damned.
The "firefox" logo thing is a complete misinterpretation of what it is but ofc it doesn't take away from the point
the "removal of the fox" never actually happened, and that swoopy line design is just the logo for the firefox _suite,_ not the browser itself. Mozilla still uses the :// logo they've always used, and firefox still has the fox. Just the package of everything from firefox relay to the browser itself is housed under that swoopy design
Sponsored by firefox
@@DeadpastBrightfuture?
@@DeadpastBrightfuture haha, and calling firefox "corparate" is also wrong, pointing to the title of the video
As a marketing major this was incredibly entertaining, thanks big guy
these bot replies are absolute garbage
yeah, i'm no marketing major but this was still v entertaining to watch
RUclips sucks so f'in bad how can you not get rid of these bots jeezus christ
@@artoro8 They've let copyright abuse run rampant for the entirety of their platform's lifespan. What makes you think that they'd bother getting rid of bots in the comments?
11:15 - As an animator, I TOO hate this lmao. The amount of positions I’ve applied for that ask for this sort of style is insane.
Aw, rip. That really sucks.
I consinder dropping
Out of my graphic major every single day bc of modern design. I don’t wanna waste two years of my life and be in debt from college then be freelance etc just to waste all my talent on a fucking sans serif type logo with nothing else.
Corporate Memphis is the absolute worst thing that ever happened to design and his anger (I share) warmed my heart.
I love how the passion really gets to him and sometimes you can see him really getting into it that you start seeing a bit of his sanity disappear.
all of his sanity disappeared during the 99' incident
what sanity?
Bro his sanity has been gone since 1976
I do graphics design as a hobby and yes the trend is bold or tall sans serif font. When I design a logo for a concept website I take the boring sans serif font and put in blender to make a interesting shape to look at. Logo design is an art not a excuse for rotating something 5° degrees.
Fun fact: Pringles doesn't sell potato chips. Because their snack isn't actually deep fried slices of potato, they are required to label their product as "potato crisps" instead.
WHAT😧
Pringles are the plywood of potato chips. Taking the off cuts and scraps and pressing them all together to make new boards, or in their case chips.
@@mr.nerd3.142i was thinking particle board more tbh
welp, as I live in the UK, every american "chip" is a "crisp".
@@ThatDigitalDemonYeah you guys call chips crisps over there which tbh does make sense, because they are crisp. But then you call fries… chips? Wtf is up with that.
I’m honestly pretty amazed by the effort he did for this video to show us this
@im sacred fckn bot
I swear Schlatt's made this video like 3 times already, and I'm absolutely happy to watch it again
Aztro also made basically the same video already too just a while ago
I hate how the Pringle’s guy lost his hair and that beautiful hopeful sparkle in his eyes
Barber betrayed him and thats when he knew he couldnt trust anyone
"People use to think this is what dystopia was going to look like. No, make no mistake we live in one it's just a whole lot more boring"- Jschlatt 2022
He didn’t think that 23 years ago
Honestly its a fairly good quote for a glorified shit poster but tbh ive seen more shit posters with better quotes than most politicians & philosophers
Ah yes, a Mark Fisher reference.
tbh, it is a dystopian
@@jacksonm6969 "tbh ive seen more shit posters with better quotes than most politicians & philosophers" is a dang good quote!
It always amazes me how he can rant about absolutely anything and make it interesting
Fun fact, firefox does not use the last logo, the fox is still visible, the orange circle is just the logo of the parent company, Mozzila.
@ReduxFlakes I literally use Firefox as my main browser, when people say Firefox they are 99% of the time referring to the actual browser.
Also the new logo is based
Not exactly. Mozilla uses a different logo, but you are right that the browser still uses the fox logo. The simplified one is for the overall Firefox brand, which includes more than just the browser. The simplified logo actually makes sense for representing the whole brand, because the other Firefox services use logos that are symbols using the orange and purple colors, so the simplified logo unifies them in a way that makes sense.
But the browser *still uses the fox logo.*
@@leandru7 that's exactly what I said
Still crap compared to what it used to be.
@@merlinstarhugs no it's not, Mozilla Foundation uses the "moz://a" logo, the logo for Firefox as a brand applies to Browser and Monitor (and formerly Send and Lockwise)
It's the same way I feel about when the Open Floor Concept became so popular. Like every home was Blue/Grey with a little island and no walls separating the kitchen. I'm tired of modern looking homes, they all look like High End Dentist office waiting areas to me. Where is the warmth, the colors, different styles. When Ikea Floor displays look better than the houses being up for sale. You know its a problem
Thank you for pointing out the atrocity that is Alegria. Every time I have ever seen Alegria art, it makes me feel dead inside.
@V1Enjoyer lol it would make sense
Algeria...
If I had a nickel for every time schlatt released a video complaining about company logos I'd have two nickels which isn't a lot but it's weird that it happened twice
I was looking for this comment because I thought I was going crazy thinking he had already made one of these videos and I couldn’t find it
firefox still haunts me
I'm pretty sure this is a reference and to that I say "CURSE YOUUUUUUU"
Underrated comment
@@saikinist The browser itself still has the fox.
The circle logo I guess is for its whole "brand" ? Something I don't really get but, Firefox browser itself still has foxxo
15:48 I worked at staples when this logo change happened and they made us come in an hour early to work just to hold an employee meeting all about the logo and what it meant for the company
Oh dear lord. That is a handcrafted hell.
It means I’m gonna quite
Dude, I was at a youth group two weeks ago, and they showed us a video...THEY TURNED JESUS INTO ALEGRIA!!!
JESUS WHAT HAVE THEY DONE TO YOU
Actual best "schlatt" video all year. Interesting, educational, and funny, and he really seemed like he cares about the subject
Honestly though I get why he cares so much. Whether we like it or not, we live in materialistic money driven world. We live our lives constantly interacting with logos and the products they create. If I'm going to be bombarded with logos all day long I at least want those logos to be good.
Sounds like a teacher's comment on an essay 😂
I'm glad I'm not the only one who gets obscenely worked up over this. Literally walked right past Pringles when they changed the logo because I didn't recognize it at all and I never bought them again.
Really? You didn't recognize the only crisps which come in distinctive tubes instead of little bags?
@@amaryllis0 There are typically at least a few off-brand tube chips in big cities. I only remember that they, somehow, tasted /worse/ than Pringles, which is a freakish accomplishment considering Pringles tastes like a toddler mashed up regular potato chips in their mouth, sucked them back into a chip shape, let it dry, and then forced you to eat it.
@@amaryllis0 mr potato's good
A company had a small little idea: “hey, let’s simplify our logo to a modern aesthetic. Setting us apart from all the rest.”
And then every other company in existence had that exact same idea all at the same time.
congrats schlatt, the 2013 super bowl commercial video is now filled with comments that have your name on them
The aggresiveness in "Schlatt's" "YOU WILL DIE IF YOU LOOK LIKE THIS" always gets me
I legit got to that exact part while I read this and almost soiled myself
why is schlatt in quotation marks
@@vntouch4blesYou..haven't heard about "Schlatt"?
The Google rant was by far the most relatable thing lol
Bro you didn't even have time to watch more than the google rant at the time you commented.
@@BalderDye it wa in The first minute of the video
@@Watburnt Astute observation comrade
"here is the clip..." 🤓
Loved the discord ping at 7:58! Schlatt always finds a way to brighten our days!
It tried to censor the bad word
@@tifluvsu80 No, it didn't
@@tifluvsu80 no
@@tifluvsu80 no
@@tifluvsu80 no
This content is PEAK. It’s interesting, funny, relatable, and the music choice is great!
It sucks that people watch Schlatt’s TikTok reaction videos way more than the videos he actually cares about making
hey idk if u saw his reddit reply but he mentioned that he loved making all of his content, yes even the reaction ones
i dont like the tiktok reaction videos at all lol, i guess its because thats not why i really started watching his vids
I think that the reason Schlatt dislikes logos is because the reason he did what he did in ‘99 was because of logos.
holy fuck the bots are so much worse
@@ingenuity23 they like to bombard terrible comments
There are no bot comments visible to me right now… I‘m so happy… 😢
This is amazing bc I’d loved his earlier rant about logos but thought it was too short. Love it when my discomfort content creator shares the same anger as I do over the death of personality in society
I totally understand Schlatt's thing about Allegria. I work at a public library and adult novel book covers are going through a similarly infuriating art trend of flat, boring, simplified characters that all look the FUCKING SAME.
You perfectly summarized how the art community has been feeling for *YEARS*
“People thought this is what a dystopia was gonna look like - make no mistake, we’re living in one, it’s just a lot more boring.” -Schlatt 2022
16:00 These are the kind of people to applaud someone on stage BREATHING in an E3 Presentation.
I really like these kinds of videos because they really show shlatts personality which is what we are here for. Love your work right now, but these types of videos are more fun in my opinion.
If Schlatt had a playlist of 10+ videos like this, I'd probably binge the whole thing in a day. Please more of these videos, they're great!
my brother in christ do you know of the og jschlatt channel
As a graphic design student I really thank you for this opinion video, sometimes you can lose yourself in the "every little detail means something" when in general you maybe need to see the whole. Very fun and ...weirdely inspirational
I felt it deep in my soul when Schlatt yelled at Cartoon Network to play something other than Teen Titans Go
4:52 I think I skipped too far
Art and design student here, teachers do want us to make logos and artstyles like these sometimes. But I bet that in a few years everything they showed us will be useless.
Everything is bland and similar. Even though I suck at art, I'd rather make original stuff than the boring and repetitive designs we see from others.
I'm sure even you can make better logo than average modern company designer with dogcrap quality control
I mean there are plenty of design principles you learn as well, negative space, balance, rhythm, shape language etc. that will help in the future but only in the future involves a shift in meta from this shit no creativity phase.
@@TheInfectous I agree that there's fundamental principles that will always be useful no matter the trend, thanks for pointing that out. I hope we get to see more interesting stuff in the future.
Currently taking a brand management class and doing a senior thesis about what makes a brand memorable so this was a fun and surprisingly relevant video to pop up in my feed
So that's where furries get all that money
I love furries
fun fact! one thing tropicana actually kept from the redesign was the little leaf printed next to the orange cap, which i actually really like
4:19 wasn’t expecting that 😅
I was
Swagger and I had the same thought process
Love how Pringles man changed from guy you would see at a Bachelor party to a dad of 5 kid working a day job at the office...
wow what an original video I definitely haven't seen something similar like this before. good work schlatt :)
So many bots in the replies
@@nothinkin69 it's like there's more and more of em by the day
@@Blastrodon multiplying every second
This is definitely way higher in quality though
this is just plainly amazing the bots are getting so out of hand
I love the use of Vivaldi's Winter to represent Schlatt's descent into madness.
I love Vivaldi, but to me, “Hall of the Mountain King” will always be the perfect song to represent everything going to shit all at once
(Sorry for the classical music nerd comment in advance)
To me Winter always embodied the feeling of revalry, rather than decent. Like finally allowing yourself to experience joy and to celebrate after having reached the end of long laid and risky plans. I imagine the Count of Monte Cristo the moment the dominos of his revenge plot begin to tumble into place. It has an almost villainous triumphance that I suppose could reflect a decent into madness, but to me it sounds too aragant to be madness.
Definitely in my top 5 favourite pieces.
Thought you meant the browser
@@carlhilber2275 broski was waiting for this to come up in conversation all his life
dear lord, i love this video... The ``art`` figures part, just marvelous...
Ill be honest i never expected such wisdom from schlott
Dude is surprisingly philosophical 😂
Schlott
Smag
schitt
Schlagg
That Staples logo announcement was more hype than most movie trailers, wtf.
Finally it's here
My new package
Hell yea
And it literally looked like something else entirely was rising.
@@ArDeeMee OMG 🤣🤣😂
as a graphic designer myself, all you did was telling the truth
and the funny part is that us graphic designers don't choose the logo for the companies, the companies choose them
Finally someone did a video on this, as a graphic designer I hate so much of what these large corporations decide what “Branding” should be
Vivaldi's Inverno playing while Shlatt looses his shit fits so well
I was literally looking for a comment about Vivaldi's Inverno since it was in the new show Wednesday
well I was trying to figure out wat song that was thanks. Reminds me of the part in lex luthors theme in batman vs superman
as a design student, we are specifically taught to make simplistic modern designs as this is the industry standard, whenever anything created is attempted we are shunned lol