For anyone in the market for a new Driver this year, it seems to be a bit of a no brainer, buy the F9 stay in the fairway and have a 100 quid to spend it the Bar!
Callway drivers are a little bit longer in shaft length due to their adapter size. I test both drivers, messed around with cobra weights and added some lead tape and dropped spin and tighter dispersion. F9 wins all day for me due to price and sound. Great review, Cheers!
I just got F9 for almost 2 weeks, so far it has been great in terms of feel and distance at the range. However, I am still trying to get use to the F9; more I hit it more and more I love it. I am looking forward to take it to the course this week.
Chuck Berry riding along in my automobile I no longer my I know I know when I will be you I've been beside me as a Chuck Berry Chuck Berry riding along in my automobile
I have watched all the golf driver reviews and they are so similar. Maybe a driver will get me 2-3 yards more but 95% of the par 4's I play are under 400 yards. If I drive the ball 270 or 273 what's the difference? I am going to have 130 or 127 yards to the hole big deal. I went with the Cobra and don't regret it. I can use the extra money to play more golf. Great review!
I couldn’t get the same performance outta the PX Smoke in the F9. Had a really difficult time with consistency with the F9 but with the Sub Zero I saw fantastic performance in every swing. Bottom line......F9 ain’t for everyone for sure. Both phenomenal clubs tho
@@michaelweaver5708 I hit one great shot with flash buy took bout 15-20 shots where as for me the f9 was consistent and did offer some yardage with practice will be awesome
Just tried out the F9 at golf galaxy and boy that was a nice driver. No slice which all the hit was dead center or off by 2 to 3 degrees right which i could live with that
Waiting for this review! I’ll take the slight extra forgiveness, better muted feel (sound) and $ 100 less for a few less yards any day ! Side note: If you take out the 2 high spin shots for BOTH the F9 and the Flash you would get the same 288 yards of carry and virtually the same spin (2,370 for epic flash and 2,452 for F9).
I’ve tried both now and the f9 is nice but the Callaway definitely spins less on mishits and is more forgiving because of this. But both are very nice, still holding out to try the new Pxg gen 2 since the price is now about the same as the Callaway and has some great new tech in it.
It’s more I miss hitting the ball a little low in the face which on the F9 drastically raises spin while a similar miss on the Callaway doesn’t cause nearly as much of a climb in spin rate.
Peter Choma in that case yeah. Cobra’s notorious for that sadly... Bryson using 7 degree with weight forward, while Rory, DJ using like 9-10 with weights near the middle
my bud has epic flash sub zero smoke 6.0 tipped 1/2inch . i have f9 atmos black 7s tipped. epic flash has 100-150 less backspin. with the f9 weight in the back. the only time he out drove me during 3 hours of playing was when he borrowed the F9 for 1 shot. Interesting. 108 swing speed is a good avg for us. im about 3-4 more mph on average. both really good drivers. i like the look of the flash better at address to be honest. but the feel and sound of the f9 is unbelievable.
I've been a Cobra driver player since the Bio Cell, the Fly Z driver with the stock 60 gram stiff Matrix VLCT shaft seemed to be made just for me to find fairways. Bought a used Cobra f8 last spring and played it several months then put the Fly Z back in the bag. I will be looking seriously at the f9 this spring, good video post Michael, thanks.
Results are so close one has to give the Cobra a very close look when you take price into account. Most major brands have moved prices up substantially so it is great to see Cobra delivering value. Another plus for Cobra in their Cobra Connect system of tracking your shots. and they offer to put this into your non-Cobra clubs when you buy a full set of irons.
Great review Michael! Could not have gotten a better comparison--it was literally head against head. I've had a couple of fitting pros tell me strikes outside of the Jail Break are quite extreme. I'm waiting now for the G410 to hit the shelves so I can try the 3 of them.
F9 all the way. Average drive up to 275 from 260 compared to my previous Titleist D2. Very straight, low spin, shaft is butter smooth. The F9 will be in my bag for many years to come.
Great head to head. I’m still swinging an Epic sub zero with great results. May do some testing with F9 to see the results. I like how Cobra adopted the swappable weights. Not a fan of the Flash sliding weight. Wouldn’t mind the F9 in white and black. Not a fan of the yellow and black .
Getting the f9 in a a week in the half and cant wait. I have gone to the store and tried all of the new drivers. I do believe that the really is not a comparison club to club as far as performance, because everyone could hit a club different than the person making the video. But I feel cobra has the best technology out there for a far better price than their competitors for more technology. I dont want to get stuck on technology but with the more technology I feel you have better fitting than any other club out there. That is my personal opinion not stating that it is right and someone else is wrong but that is my opinion and belief that I came to by testing the recent drivers to pick the right one for me.
I really wanted to like this cobra and the Tmade driver against epic flash sub zero but i got much better distance and lower spin with sub. It's all about shaft had smoke in all three drivers and tried numerous shafts in all but found evenflow green 50 stiff in epic way better than any shafts i tried in Tmade and cobra. Picked up 5mph ball speed and 9/10 yds more from epic over my current epic. Cobra a fantastic driver but not for everyone that's why we get fit as figures don't lie. Can see both these 2 drivers been best two sellers in 2019
Absolutely loving the fact that the F9 is beating all the other brands in performance with a lower price point. Already was fitted for the Cobra... can't wait till it comes in
Great review Mr Newton, l have a question about the dispersion ring comparison. The Speedback had the longest drive between the two, how come it is not represented in the dispersion ring graphic?
Because dispersion isn't based on distance,. It's dispersion..(side to side). That monster drive was dead nuts straight down the line. There was zero dispersion. It was within the yellow circle
just sold my epic flash smoke 6.0 for cobra smoke 6.5 honestly i like feel so much better in the f9....i had the f9 in the 6.0 and it spun too much the 6.5 seems to be the right combo for me with the f9 head so im back to cobra...
Cobra in addition to a much more reasonable price gives you the adjustability with the weights. On days you’re not striking it quite well, move the weight to the back and take the forgiveness over the spin. Can’t do that with Epic Flash SubZero
High spin with the F9. What shaft did you use and what AoA did you have? I have a Hzrdus Smoke 6.0 shaft at 44" with my 10.5 deg F9 head that have 18 gram in the back and 2 gram in the front. I got between 1600 - 2020 rpm and had a carry at 266 yds ant total of 296 yds. My club speed was 102 Mph with a smash factor at 1.52 and launch angle between 14-16 deg and AoA at 5-6 deg up. My miss hits was not even over 2800 rpm.
Great question Andrew! The MAX still has the highest MOI listing on the USGA conforming list so, in theory, it should still be the most forgiving for most golfers. However, it would be great if Mike could do a forgiveness H2H to put that to the test. Any chance Mike?
just a note. i totally realize why you use the same shaft.....however as i have found with the smoke shaft. it is too high spinning for me on many heads but not all heads. so sometimes the best comparison is to find the optimal shaft for each club then compare. i personally ordered the cobra after finding with a lower spinning shaft ck white pro...i liked the cobra better when spin numbers were optimal on each head. I ultimately decided to game outdoors with the weight back...with spin around 2400...indoors 2000 all day weight forward..id rather find the fairway at 300 then rough at 310....
Thing about Callaway. They say the only change is in the face. The core is still limited to .83 to be legal. So what does it matter if the face is different if it can't exceed this cor performance?
I don't have a dog in this hunt, as I have a rouge, But at the begining of the video you state you have the same shaft in both clubs for a fair compare? I believe that can really mess up a compare, here's why unless both heads are the same weight the shaft will be different relative to the head. Heavier heads work well with counter balanced shafts but light heads do not or maybe that is backwards, but I know you get my point.. I would like to see a fully fitted Driver 1 compare to a fully fitted Driver 2. Thus i guess the obvious. Get fitted to know for sure. Irony is I myself have not been fitted just took a 565 speeder sflex and stuffed it in my Rouge and gained 30 yards and lost my slice, just got really lucky.
Only one winner there for me, it's the F9, more accurate and far better value, 130 quid more for the Flash and 5 extra yards 😂 nooooo. Get a nice new wedge with the saving
If you purchase driver for $500-$600 & you play a lot of golf, with let's say 110 mph swing speed or faster, how long will the face last before cracking. 1 year limited warranty & hard to get replaced. Durability is not an issue that is addressed by all the reviews. I can tell you that the Cobra milled face is very durable, 2 year using F-8+. The Mizuno driver has SP-700 face, which is a very strong titanium compared to A4LV, which is used on a lot of club faces. Sp-700 is more expensive & has a better tensile strength. A club costing that much should last at least 5 years. Trade offs, fast face that cracks in less than 2 years, or durable face that lasts longer & performs great. 3-5 extra yards is not worth spending the $600 twice. To me this is a no brainer, do your research on what your buying.
@@marts5555 Sorry to say, I think Japan is the leader in the clubhouse. Look at Justin Rose with new clubs, rare for someone to change so fast to a new driver like that in competition.
@@andyv6299 Mike releases & rolls his wrists & forearms. Adds more clubhead speed, his misses are left from over drawing a ball. Top players in the world try to align wrists at impact for accuracy. A slight cut is the preferred flight for the best players. They hit it both ways but cannot afford a missed fairway from excessive draw spin.
Have u tried some of the heavier weights in the cobra to get those spin numbers down a wee bit. Seen Matt do it with heavier weights and seemed to help him. Be great to see if it helps u with cobra. I did try my mates epic flash with tensei orange pro shaft and amazing.
Hi Mike - great work ! Any chance you could pitch the F9 against the Honma TW 747 or retest against the Epic Flash with lower loft settings > I reckin there’s a 330yd drive in the F9 !!!
Not saying either of these are bad, or come to that, good. But, don’t just believe the hype, test against your current driver, I just tried both of them and neither could best my current 2 year old driver.
Seems much talk about "price" & "value". F8/+ were on sale for 40% of the price of the new F9 a few weeks back, there may be 1% to 2% gain on perfect hits, that won't translate to any score change on a course. All very well inside on perfect level mat with launch monitors but real life won't see that 1-2%.
Longest drive was with the Cobra. Tighter dispersion and the club is cheaper. Seems like a no-brainer!
I sell both and work and can tell you we have plenty of Sub Zeros in stock but blew threw the F9s immediately. I bought an F9 as well.
Received my new F9 yesterday, played it today. Love the snap sound it produces.
For anyone in the market for a new Driver this year, it seems to be a bit of a no brainer, buy the F9 stay in the fairway and have a 100 quid to spend it the Bar!
100% and it aint a bad looking driver too!
I agree! I love my F9 it stays in the fairway and goes deep
I love the f9
@@nickmillar3975 after much testing im putting the weight in the back of the f9 and not worried about another 400 spin to make the simulator happy.
jergernice1 sounds good
finally!! I really wanted this comparison. cheers!
Callway drivers are a little bit longer in shaft length due to their adapter size. I test both drivers, messed around with cobra weights and added some lead tape and dropped spin and tighter dispersion. F9 wins all day for me due to price and sound.
Great review, Cheers!
Epic all day but didn't the rogue go further for you.
My son just had very similar numbers with these 2 drivers and ordered the Epic Flash with the Tour AD X stiff...Thanks for the comparison
I just got F9 for almost 2 weeks, so far it has been great in terms of feel and distance at the range. However, I am still trying to get use to the F9; more I hit it more and more I love it. I am looking forward to take it to the course this week.
That’s the way to go Michael! Keep up the terrific reviews!
Chuck Berry riding along in my automobile I no longer my I know I know when I will be you I've been beside me as a Chuck Berry Chuck Berry riding along in my automobile
Herculiner automobile
I have watched all the golf driver reviews and they are so similar. Maybe a driver will get me 2-3 yards more but 95% of the par 4's I play are under 400 yards. If I drive the ball 270 or 273 what's the difference? I am going to have 130 or 127 yards to the hole big deal. I went with the Cobra and don't regret it. I can use the extra money to play more golf. Great review!
moral of the story, save $100 and buy the cobra
I bought cobra f9 yesterday
I couldn’t get the same performance outta the PX Smoke in the F9. Had a really difficult time with consistency with the F9 but with the Sub Zero I saw fantastic performance in every swing. Bottom line......F9 ain’t for everyone for sure. Both phenomenal clubs tho
@@michaelweaver5708 I hit one great shot with flash buy took bout 15-20 shots where as for me the f9 was consistent and did offer some yardage with practice will be awesome
Just tried out the F9 at golf galaxy and boy that was a nice driver. No slice which all the hit was dead center or off by 2 to 3 degrees right which i could live with that
Best feeling and sounding driver ever. F9
Waiting for this review! I’ll take the slight extra forgiveness, better muted feel (sound) and $ 100 less for a few less yards any day !
Side note: If you take out the 2 high spin shots for BOTH the F9 and the Flash you would get the same 288 yards of carry and virtually the same spin (2,370 for epic flash and 2,452 for F9).
Stephen DiBari definitely would’ve been a way more fairer comparison if the two slight mishits were removed from the Cobra
I’ve tried both now and the f9 is nice but the Callaway definitely spins less on mishits and is more forgiving because of this. But both are very nice, still holding out to try the new Pxg gen 2 since the price is now about the same as the Callaway and has some great new tech in it.
@@Peter-tc3ep not sure about that... less spin definitely does not mean forgiving though
It’s more I miss hitting the ball a little low in the face which on the F9 drastically raises spin while a similar miss on the Callaway doesn’t cause nearly as much of a climb in spin rate.
Peter Choma in that case yeah. Cobra’s notorious for that sadly... Bryson using 7 degree with weight forward, while Rory, DJ using like 9-10 with weights near the middle
Cobra has always been better value than TM, Callaway and Titleist drivers. This year in particular it stands out because performance is so good.
my bud has epic flash sub zero smoke 6.0 tipped 1/2inch . i have f9 atmos black 7s tipped. epic flash has 100-150 less backspin. with the f9 weight in the back. the only time he out drove me during 3 hours of playing was when he borrowed the F9 for 1 shot. Interesting. 108 swing speed is a good avg for us. im about 3-4 more mph on average. both really good drivers. i like the look of the flash better at address to be honest. but the feel and sound of the f9 is unbelievable.
I've been a Cobra driver player since the Bio Cell, the Fly Z driver with the stock 60 gram stiff Matrix VLCT shaft seemed to be made just for me to find fairways. Bought a used Cobra f8 last spring and played it several months then put the Fly Z back in the bag. I will be looking seriously at the f9 this spring, good video post Michael, thanks.
Results are so close one has to give the Cobra a very close look when you take price into account. Most major brands have moved prices up substantially so it is great to see Cobra delivering value. Another plus for Cobra in their Cobra Connect system of tracking your shots. and they offer to put this into your non-Cobra clubs when you buy a full set of irons.
Micheal is the best analyst of head to head comparison.
Great review Michael! Could not have gotten a better comparison--it was literally head against head. I've had a couple of fitting pros tell me strikes outside of the Jail Break are quite extreme. I'm waiting now for the G410 to hit the shelves so I can try the 3 of them.
F9 all the way. Average drive up to 275 from 260 compared to my previous Titleist D2. Very straight, low spin, shaft is butter smooth. The F9 will be in my bag for many years to come.
Great stuff! Cobra has the best value right now!
Nice review, I've always been a bang for buck guy so it would be a no brainer for me at my hack level :)
I really want to try the new Pxg gen 2 driver, looks sick and now about the same price as the Callaway.
I went to Club Champion and was fitted for a driver. I tried all the drivers and the best one for me was the Cobra F9.
Theres just something about that F9 that i like a lot. Got a demo day soon and i can have a hit. Good head to head thanks 🏌🏻♂️💪🏻🚀
Great head to head. I’m still swinging an Epic sub zero with great results. May do some testing with F9 to see the results. I like how Cobra adopted the swappable weights. Not a fan of the Flash sliding weight. Wouldn’t mind the F9 in white and black. Not a fan of the yellow and black .
Great review as usual. I’m with you here. The price difference definitely would have me going with the F9
Two great drivers,, wanted the f9 to win but my fitting,, the flash took it,,, cheers 😎😎
Getting the f9 in a a week in the half and cant wait. I have gone to the store and tried all of the new drivers. I do believe that the really is not a comparison club to club as far as performance, because everyone could hit a club different than the person making the video. But I feel cobra has the best technology out there for a far better price than their competitors for more technology. I dont want to get stuck on technology but with the more technology I feel you have better fitting than any other club out there. That is my personal opinion not stating that it is right and someone else is wrong but that is my opinion and belief that I came to by testing the recent drivers to pick the right one for me.
I really wanted to like this cobra and the Tmade driver against epic flash sub zero but i got much better distance and lower spin with sub. It's all about shaft had smoke in all three drivers and tried numerous shafts in all but found evenflow green 50 stiff in epic way better than any shafts i tried in Tmade and cobra. Picked up 5mph ball speed and 9/10 yds more from epic over my current epic. Cobra a fantastic driver but not for everyone that's why we get fit as figures don't lie. Can see both these 2 drivers been best two sellers in 2019
Any chance to get your hands on the new PXG gen2 driver?
SuperYoda7 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
For the price of the Callaway you can get the Cobra and treat yourself to an upgraded shaft!🏌 💨💥
great review, thanks for the good info
Absolutely loving the fact that the F9 is beating all the other brands in performance with a lower price point. Already was fitted for the Cobra... can't wait till it comes in
idk Mike sound ,looks , price goes to F9 ,, but if those things don't bother you and you have the cash!! gotta go with the sub zero !!
Great review Mr Newton, l have a question about the dispersion ring comparison. The Speedback had the longest drive between the two, how come it is not represented in the dispersion ring graphic?
atomant830 saw the same thing
Because dispersion isn't based on distance,. It's dispersion..(side to side). That monster drive was dead nuts straight down the line. There was zero dispersion. It was within the yellow circle
2012 called.... they want their FR1 software back! Time to upgrade to FSX Michael!
just sold my epic flash smoke 6.0 for cobra smoke 6.5 honestly i like feel so much better in the f9....i had the f9 in the 6.0 and it spun too much the 6.5 seems to be the right combo for me with the f9 head so im back to cobra...
Great Review!
Cobra in addition to a much more reasonable price gives you the adjustability with the weights. On days you’re not striking it quite well, move the weight to the back and take the forgiveness over the spin. Can’t do that with Epic Flash SubZero
Cobra have done it again with a driver that is top of the league and cheaper. It's like the Biocell year again!
I have the bioell plus and nothing has replaced it yet I've hit every driver made
Michael, could you confirm the shaft type. Appears to be the Hzrdus Smoke, but unsure. I'm friendly with the Atmos, but not in love.
yes smoke
thx for this video mike!!
High spin with the F9. What shaft did you use and what AoA did you have? I have a Hzrdus Smoke 6.0 shaft at 44" with my 10.5 deg F9 head that have 18 gram in the back and 2 gram in the front. I got between 1600 - 2020 rpm and had a carry at 266 yds ant total of 296 yds. My club speed was 102 Mph with a smash factor at 1.52 and launch angle between 14-16 deg and AoA at 5-6 deg up. My miss hits was not even over 2800 rpm.
Any opinion on how it compares to G400 max for forgiveness? Is F9 the 2019 fairway finder?
Great question Andrew!
The MAX still has the highest MOI listing on the USGA conforming list so, in theory, it should still be the most forgiving for most golfers.
However, it would be great if Mike could do a forgiveness H2H to put that to the test. Any chance Mike?
What’s going in your bag Mike?
Bought last years Epic driver for discount. Still cheaper than those 2
Very good driver
Great review
just a note. i totally realize why you use the same shaft.....however as i have found with the smoke shaft. it is too high spinning for me on many heads but not all heads. so sometimes the best comparison is to find the optimal shaft for each club then compare. i personally ordered the cobra after finding with a lower spinning shaft ck white pro...i liked the cobra better when spin numbers were optimal on each head. I ultimately decided to game outdoors with the weight back...with spin around 2400...indoors 2000 all day weight forward..id rather find the fairway at 300 then rough at 310....
just a note. i fit into 6.5 on most shafts....smoke 6.0 works best for me....less spin than the 6.5 and yet very controllable. at 115 ss...
Great video if you love hearing dudes go “mmmmmmm....” in your head phones over and over.
Besides that, good video.
Well crud. Now i wish id hadnt read this review before the video. Kinda like noticing a noisy florescent light.
Value Cobra wins 😀😀😀
Very informational, yet if you could compare m6 with them might help a lot. Thanks!
Thing about Callaway. They say the only change is in the face. The core is still limited to .83 to be legal. So what does it matter if the face is different if it can't exceed this cor performance?
I’d also like to see your Smash Factor get up to 150 ideally but 148 consistently from you Mike 😀
How does the Flash Sub Zero compare with the replaced Epic Subzero, just from your point of view, not as a test vid?
I don't have a dog in this hunt, as I have a rouge, But at the begining of the video you state you have the same shaft in both clubs for a fair compare? I believe that can really mess up a compare, here's why unless both heads are the same weight the shaft will be different relative to the head. Heavier heads work well with counter balanced shafts but light heads do not or maybe that is backwards, but I know you get my point..
I would like to see a fully fitted Driver 1 compare to a fully fitted Driver 2. Thus i guess the obvious. Get fitted to know for sure. Irony is I myself have not been fitted just took a 565 speeder sflex and stuffed it in my Rouge and gained 30 yards and lost my slice, just got really lucky.
Only one winner there for me, it's the F9, more accurate and far better value, 130 quid more for the Flash and 5 extra yards 😂 nooooo. Get a nice new wedge with the saving
If you purchase driver for $500-$600 & you play a lot of golf, with let's say 110 mph swing speed or faster, how long will the face last before cracking. 1 year limited warranty & hard to get replaced. Durability is not an issue that is addressed by all the reviews. I can tell you that the Cobra milled face is very durable, 2 year using F-8+. The Mizuno driver has SP-700 face, which is a very strong titanium compared to A4LV, which is used on a lot of club faces. Sp-700 is more expensive & has a better tensile strength. A club costing that much should last at least 5 years. Trade offs, fast face that cracks in less than 2 years, or durable face that lasts longer & performs great. 3-5 extra yards is not worth spending the $600 twice. To me this is a no brainer, do your research on what your buying.
Very good point, thanks for sharing
@@marts5555 Sorry to say, I think Japan is the leader in the clubhouse. Look at Justin Rose with new clubs, rare for someone to change so fast to a new driver like that in competition.
thomas ross , I totally agree, thanks for your response
Probably don't mater which club he uses its his technique which makes him good
@@andyv6299 Mike releases & rolls his wrists & forearms. Adds more clubhead speed, his misses are left from over drawing a ball. Top players in the world try to align wrists at impact for accuracy. A slight cut is the preferred flight for the best players. They hit it both ways but cannot afford a missed fairway from excessive draw spin.
Would love to see a Cobra F9 and Mizuno ST190 comparison Michael - cheers
Coming very soon!
Which one would you play ? 322is along drive
Cobra
I agree totally
How do you reckon the f9 stacks up against the rogue sub zero? - similar price points at the moment
Both very good drivers, it’s making sure there fitted to you and you test them side by side
No comparison, F9 performs the same, feels better and cost much less. If your in the market, it's a no-brainer.
Have u tried some of the heavier weights in the cobra to get those spin numbers down a wee bit.
Seen Matt do it with heavier weights and seemed to help him. Be great to see if it helps u with cobra.
I did try my mates epic flash with tensei orange pro shaft and amazing.
Hi Mike - great work ! Any chance you could pitch the F9 against the Honma TW 747 or retest against the Epic Flash with lower loft settings > I reckin there’s a 330yd drive in the F9 !!!
If you keep your driver for a few years go cobra if you change regular go Callaway much better second hand price for Callaway
F9 everyday, price matters.
Tried both these as well as Wilson d7 and tm6 hated the flash sounds awful f9 great driver sound and feel much better than all of them
F9 sounds amazing
Calloway will bring a higher price when you need a upgrade 🍀
Good review... sort of ;)
You can get an F9 on eBay for under 340$
Get that launch up and spin down on the F9 and you have a killer.
Good head to head 👍
Not saying either of these are bad, or come to that, good. But, don’t just believe the hype, test against your current driver, I just tried both of them and neither could best my current 2 year old driver.
Flash for me.
To me simply because of the price. F9 is club. Epic is not 30% better than the F9
Save cash and put more on the fairway, go F9....
longest drive 322 f9
Cobra all day!
F9 v Ping G410 please
Don’t be fooled by price people. The callaways resale will be better compared to the cobra, just the way it is
No way your 115mph. Those numbers are way out!!
Ok, what I’m I then?
So basically nothing in it...bar £150..!!
F9 vs pxg gen 2
Seems much talk about "price" & "value".
F8/+ were on sale for 40% of the price of the new F9 a few weeks back, there may be 1% to 2% gain on perfect hits, that won't translate to any score change on a course. All very well inside on perfect level mat with launch monitors but real life won't see that 1-2%.
lmao those numbers are so fake