Secrets to Tatcha's Global Success
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- Опубликовано: 6 окт 2024
- In this episode, Lorne shares his extensive experience in the beauty industry, including his roles at L'Oreal and Clinique, and how he helped foster innovation at Tatcha under the Unilever Prestige portfolio. Learn about the unique aspects that make Tatcha special, from its Japanese skincare roots to its global growth and the importance of maintaining brand integrity after acquisition. Lorne also offers invaluable advice for indie brand founders on how to stay disruptive and innovative in a competitive market. Lorne Lucree has not only helped lead Tatcha to global recognition but has also empowered the brand to stay true to its roots. From the inception of Tatcha to its innovative strides under Unilever Prestige, this episode is rich with valuable insights and knowledge.
Timestamps:
00:04 - Introduction by Dr. Jenelle Kim and Craig Nandoo
00:42 - Lorne Lucree shares his career milestones in beauty
01:53 - The growth and success of Tatcha
03:53 - The importance of Japanese mindfulness in Tatcha's products
04:26 - Transition to Unilever Prestige and maintaining brand integrity
05:33 - Lorne's advice for indie brand founders
07:45 - The future of innovation in beauty
08:20 - Lorne Lucree's definition of beauty
Special thanks to our episode sponsor, JBK Wellness Labs!
JBK Wellness Labs is the premier contract manufacturer for retail and e-commerce clean beauty and nutritional brands of all sizes. JBK formulates and manufactures for brands carried in Sephora, Credo, Ulta, Whole Foods, Four Seasons, and other retail locations across the globe. JBK helps brands develop their products through a process called Collaborative Manufacturing, creating a team mindset between JBK and the brand, in order to develop extraordinary, innovative, and effective products that are in line with the brand mission. If you are looking to develop the next clean beauty or nutritional blockbuster, visit:
jbkwellnesslabs...
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Dr. Jenelle Kim's Website: jenellekim.com
Visit JBK's Website: jbkwellnesslab...
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Connect with Lorne Lucree and Tatcha: Tatcha Website: www.tatcha.com
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