Brandy Melville: The Most Basic Brand With The Most Loyal Fans | A Look Into Value Perception
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- Опубликовано: 29 авг 2024
- A documentary about Brandy Melville came out earlier this year, and although I haven't watched it/ I wasn't familiar with the brand until just recently, I was still curious as to the controversies of the brand. And after doing the research, I was surprised to see how many things they were under fire for. And yet, they're still a successful brand with millions of loyal shoppers worldwide. So when I looked into what they sell, it's really nothing special. It's your average teenage hotspot for trendy clothing that you could literally get anywhere. So what's the allure? What's so amazing about this brand that customers are willing to overlook the MANY horrible things the brand has done, even though they could get similar clothes elsewhere? Today I, once again, analyze a brand from a business perspective to find out what Brandy is doing right to keep their fans loyal, and it's the popular marketing tactic of raising "Value Perception". This was all pretty interesting to me, and hopefully it will be to you too.
Sources:
www.thefashion...
time.com/69658...
www.thecut.com...
www.vogue.com/...
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Starla Moore's video : • How This Man Made MILL...
Music: Redline
Musician: EnjoyMusic
URL: enjoymusic.ai
Erik Satie - Gymnopédie No.1
Sub Count(thought it might be fun to keep track): 2,561
tiktok, tiktok celebrities, tiktok influencers, charli d'amelio, bella poarch, social commentary, internet analysis, video essay, analysis video, consumerism, philosophy, hyppereality, shanspeare, jordan theresa, cj the x, tiffany ferg, alice cappelle, contrapoints, philosophy tube, madisyn brown, npc, npc trend, main character, main character syndrome, tube girl trend, that girl, filming in public, it girl, social psychology, psychoanalyze, psychology, overconsumption, stanley cup, skin care, aesthetics, social media, capitalism, trends, business, marketing, consumer psychology, psychology facts, micro trend, trends, brandy melville, brandy melville documentary, brandy melville discount, brandy melville shopping vlogs, shopping at brandy melville, aesthetic content, value perception, consumer, content creation, brandy hellville, brandy melville one size fits all, POC, racism, brand analysis
I’ve always liked brandy, but that’s because I’ve only ever gotten their clothes from the thrift store. I’ve literally never been to their store 💀
Some brandy items are cute but the prices... When I could buy the same thing at like forever 21 with size inclusions 💀 The reason ppl love it sm is the appeal of fitting the one tiny size BM has
Y’all must be used to fast fashion be sure compared to other brands that will give you 100% cotton clothing the $15-$40 price range of Brandy is pretty reasonable.
@@Fuzzy_Slippers111my bad, i hadnt checked the brandy prices😭 i think i went to the page some months ago and might have mixed some stuff up
theyre the only store that has clothes i actually fit in imo, every store i go to the XS/S section has barely anything
i love brandy bc they have cute designs like the sonny angel baby tees
“Get vitiligo, bleach your skin, figure it out man” 😭😭
Your sense of humor is something else
HOWLING
the girlblogger/coquette girlies are the ones that maintain brandy melville alive, like it’s so hard to find a “coquette” outfit in pinterest that doesn’t has something from them
One girl I knew who liked Brandy basically just shoplifted from them 💀
As a reminder: Burlington, Ross, and the like sell specifically lower quality/purposefully separate lines of Polo, Michael Kors, Calvin Klein, etc. They’re legitimately from the designers but they’re made specifically for those stores. There are the random bits like super crazy sneakers that might pop up, but there’s a definite quality difference. Like I’d say the vendors and stores that represent the levels of the brands would be: Ross, Outlets, Macy’s, Nordstrom, Saks Fifth.
Ahh that's interesting I thought they just gave those clothes aways cus they didn't sell well I never even noticed a quality difference in the brand items but then again I don't really shop luxury cus I'm too broke for it lol
That makes sense, there are a lot of brands that are semi-high end but still realitively accessible to middle class people, but then they also have some items and lines that are SUPER high end and ridiculously expensive to appeal to the types of people that only thinks a brand or item has value if the singular item is multiple thousands of dollars. Like the people who won’t buy anything that doesn’t have a 4 or 5 digit price tag because then that would be “cheap” I guess.
I mean it’s hard to imagine people actually think like that but it makes sense brands would have multiple levels and tiers of items.
I know there’s also the growing trend of people searching for brand name items at those stores and then re-selling for higher prices, essentially preying on other people and getting them to pay for the name. So learning that those items don’t actually have that high a perceived value from the designers themselves makes that even worse.
I get times are tough and people are in the grind. There’s nothing wrong with reselling things you don’t use but buying things just to make a profit on it despite not putting any of the work into the item comes off as super sleazy to me.
yes, they're lines just for those stores! And those surprise, main-line treasures are more than likely customer returns.
@@KaysajaI like your hair ❤❤❤❤❤
Their clothes look like what you see in the flash sale because no one else wanted them.
If something/someone cultivates a reputation of being good/desirable, people will mindlessly want it too. It has a lot to do with cultivating an instagram/social media following, selling their products as a lifestyle. Like the Stanley Cups and whatnot, people associate those products with influencers and a desirable lifestyle. On an unconscious level, they want it because other people want it.
Shein and other fast fashion labels suck, too. Social media fuels overconsumption.
its a type of symbolic self-completion theory, " i buy brandy therefore im skinny/ apart of the in-crowd". you can buy the same thing in a forever 21, but anyone can shop in a forever 21. we shop this "exclusivity" to build ourselves up, we want the image the item/brand gives us. that being said it can be applied to almost anything, ironically lots of "alternative" sub-cultures fell flat on their faces with it in recent years, "you're not apart of this sub-culture if you don't *purchase* x things", "Im alternative because i have this and this." yet the culture is a set of beliefs and not purchasable; you can't buy culture.
honestly, I'm shocked to see that you're so unpopular. your content is great! I like listening to it in the background while doing things :)
I literally just finished watching your last video right when you uploaded this one💀😭
Can’t be that basic with that much success
Exactly, that's why they're so interesting to me
Brandy Melville is just giving insecure middle class people the illusion of status and letting them use this status the way higher class people do
Ok I'm definitely a coquette girly, I've been in love with the aesthetic for years (not the gross parts, I'm a chubby lesbian black woman who will actually d1e if one more old man flirts with me on the bus and actually really enjoys my body type) and I like the look of some brandy melville clothes but like, their whole store is kind of a joke to me lol. I don't think I've found anything my size from there but I also have literally never looked. If I'm gonna support an evil mega corporation there are multiple places I could get the same top in my size for MUCH cheaper. It's the same reason I don't rlly shop at like, kohls, like why would I spend 40$ on what is essentially a plain white t shirt. I can go anywhere else and buy a better version of that for 10$ or less. And if I'm gonna buy an expensive luxury item, I'm either gonna get it from a small business/ethically sourced place or at least only get something from a company I know makes quality products that won't break in two weeks. All their shit comes from the same sweatshops and ends up in the same landfills, I'm not paying the price gouged amount for a label that's not even actually high-end.
I think their fabric (brandy) is better than H&M. H&M is known to use a lot of polyester
I heard of Brandy Melville through my close friend who was complaining about vanity sizing after they made their existing sizes bigger instead of just expanding their size range, making it so that their clothes no longer fit her.
I just found your videos yesterday and I want to say you make amazing content. You seem super relatable and like you‘d be a fun person to be around.
I‘m going back to college soon and considering pyschology so I’ve found your videos and insight super interesting and helpful.
Keep it up girlie!!
thank u!! I try to be animated for the camera but irl I'm actually kinda boring lol but I'm glad my videos help u find interest in psychology, thanks for ur support🙏🏽❤️
just looked at the website their selling Olive Oil too
that's so randomly out of pocket 💀 i wouldn't feel safe buying olive oil from a clothes company why r they selling food lol
AHHH I'M EARLYYY! I LOVE YOUR VIDEOS
19:23 This part SHOCKED me. I never looked up brandy medville prices or anything like that but I always thought it was an expensive brand that was just expensive for no reason. Paused the video as soon as you said that and looked it up.
For me to go on the website myself and see 18 dollars???? Girl…
That's what I'm sayyyingg I thought the same thing when I heard about them I literally just assumed they overpriced their clothing but nope. I'm pretty surprised at how their clothes aren't even that pricy unlike other stores
15:39 the rap😂
My introduction to Brandy Melville was this RUclips video, it’s really not made an impact in the UK, or at least enough of an impact for people out of the london influencer sphere and it’s been an utterly wild ride 😬
Ahh you’re gorgeous and I love your videos 💟
I like your hair, its so pretty
i love your videos
😭yo the video literally just dropped how r u so fast lol thanks for ur support 🙏🏽🫶🏾
I thought you were talking about Brandy from RHWOBH 😂😂😂😂😂 i’m so lost. Well, at least she won’t get me. Either of them 🤷♀️
There was a luxury set up by Louis Vuitton at Burlington in Ontario a few years back .. only for the purses . it didn’t last long .. especially cuz you couldn’t put them in layaway .. lol maybe that was a test run . It didn’t do well at all lol .
Many brands get accused of fatphobia, but only brandy mellville made fatphobic doors
Damn that was also them? 💀 That's next level low
I completely forgot about the skinny doors 😭 that's actually so crazy they do that but its just adding on to that exclusive club vibe they want smh
@@Kaysaja you ever commit so hard to fatphobia that you violate the fire code?
@dismurrart6648 oh wow I just realized that yea if there ever was a fire that would be such a hazard for the doors to be so small that's actually real messed up. I wonder why they're able to get away with that violation
@@Kaysaja I assume they just pay the fine
I grew up when clothing stores catered to different stages in life. Like Limited Too and Justice. This store reminds me too much of Urban Outfitters. Sexualizing the young girl aesthetic. That rubs me the wrong way.
There’s a misconception that they have “one size fits all” clothing but that’s obviously not true. It’s not one size fits all, they just only carry one size…
I didn’t know about this tell know 😂😂😂
not me wearing brandy shirt right now 💀💀💀
You have very good points but GURRL! YOUR MIC QUALITY! 😵🙉
😭 I knowwww I'm tryna fix my audio in different ways until I can get a mic but I promise I'm working on it 🙏🏽
@@Kaysaja nooo gurl it’s okay I’m keen for the upgrade 💜
13:53 or you could… save your money? How long does it take you to save up $50 to buy 2-3 items? Depends on the person but it’s doable. We act like it’s not an option but that’s how I’ve got all my expensive, long-lasting items. It’s just discipline.
Yup, unfortunately discipline and self control are kinda going extinct nowadays...
@@Kaysaja right?!
Is your pfp ai?
well kinda😂 I didn't know what to make my pfp so I took a pic of me and put it through one of those "turn me into a cartoon character " sites and chose anime style😂
@@Kaysaja oh lol
living for the hair!!!!! 🩵 have a good week queen
I'll never get over that the best example of value perception-Lobsters. 😂 Only the poor ate them, the rich found them to be peseant food since Lobsters are floor dwellers only to then change the market for the lower class and now Lobster is seen as luxury. 💀🪦