He Failed On YouTube… Then He Got 100 Million Views
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- Опубликовано: 14 июл 2024
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Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved RUclips titles.
In this episode, you'll learn,
•How to model titles
•The differences between education and entertainment channels
•What most creators are getting wrong
•And much, much more
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TIMESTAMPS
00:00 - Meet the Man Who Solved RUclips Titles
00:53 - Title Expert Reveals What a Title Actually Does
02:34 - You Should NEVER Do This With Titles… Unless
05:11 - What Happens When You Write the Perfect Title
09:18 - How THIS Company Changed Our Channel
10:29 - The Only 3 Emotions You Need for Better Titles
13:15 - The Dark Side of RUclips Titles (and how to avoid it)
18:47 - The Silent Hacks RUclipsrs Use To Hook You
21:31 - Do NOT Make Your Titles Longer Than This
23:45 - The Biggest Mistake RUclipsrs Make with Titles
25:51 - How Pro RUclipsrs Actually Write Titles
34:58 - Don’t Be Original
***
CONNECT WITH JAKE
🌐 Website: creatorhooks.com/
🐦 Twitter: / jthomas__
💼 LinkedIn: / jake-thomas-creator-hooks
***
CONNECT WITH ME
🐦 Twitter: / jayclouse
📸 Instagram: / jayclouse
🎵 TikTok: / jayclouse
💼 LinkedIn: / jayclouse
***
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***
TEAM
Host // Jay Clouse: creatorscience.com
Editor + Producer // Conor Conaboy: / conorconaboy
Thumbnail Artist // Jonathan Sippel: / thumbnailgrail
One thing I absolutely love aboutJay is he isnt asking surface level questions but really pointed and thought provoking ones,
never stop these man!😊
I appreciate that!
Im still waiting on my interview. Yall slippin
Thank you for re-interviewing Jake, still trying to get a grasp on titles.
I’d actually disagree with “only do what works”. My top video ever (1.3 million) was something I’d never done before and is not that popular in my niche. the same with some of my other top videos.
Try a mix of tried and true and new formats.
I have no experience, but it stands to reason that the best idea is first to replicate, then to iterate. It sounds like you've gotten to understand through replication enough to the point that you're able to iterate
I'm not sure that's what he's saying. I just think that it's about finding inspiration in other niches as well as your own. Finding what works in every niche.
Make comment word clouds of the comments' sections of your competitors! That'll show you what people want and are responding to in your niche super quick
I love Jake. He changed my channel and life.
He’s the man!
Any other videos from him you'd recommend Drew?
Dont Make Another RUclips Title Until You Watch This
Where’s the link to this video?
I’ve always loved your interviews with Jake. Thanks again for an amazing video. These topics about titles and thumbnails helped me get my first few viral for me videos. Thanks again!
I didn't actually read the title of this video. I saw the text on the video, and recognised him from a previous video you made. And clicked because I wanted to watch something.
Interesting
Great questions and great interview. Jake Thomas knowledge is so valuable. Love Creatorhooks
I just grew my channel 600 subscribers in one day following this dudes advice . Thanks for the content fam
That’s awesome
@@CreatorScienceYT your channel is awesome bro 🙏
What did you do in just a day to achieve that?
Well now it’s 9,000 subs lol
@@AndresArosemena incorporate fear curiosity and desire into 1 title . One vid will eventually pop off
Modeling what works is the recepie for sucess on RUclips! This is a completely different perspective on RUclips titles than what everyone on RUclips is talking about. Thanks for the video! 🎉
Jay, thank you for sharing your thoughts on the exhaustion of negative titles. Negativity, drama, and fear may get you to click, but my videos have little negativity, drama, or fear. I appreciate the recommendation to look for inspiration out of my niche.
Jake has really helped me not waste my hard work! Nobody watches if they don't click! Thank you so much Jake❤
Love to hear that!
Good food for thought. I really liked the idea about borrowing title frameworks that work in other niches.
Some great tips here, will definitely try to focus and put more time and effort into my titles to see if that can generate a few more clicks.
I resonate with your tentativeness around using fear in titles. I know it makes people click. But all else equal, I want a world with LESS fear in it. Fear jacks up our nervous system, and causes us to think more narrowly. It does seem questionable to me to create fear where it need not exist. (This all depending of course on the topic of the piece of content. An article about seatbelts might be a great time to use fear in a title)
Massive value! So many takeaways that everyone who's making videos should see this ASAP! 💎
Jake is absolutely a master at what he does. So happy to see him here. Stellar content Jay!
Glad you enjoyed it!
so so much value a great watch!
Great tips! Thank you. I am still working on my titling skills.
Subscribed because you're the only person on RUclips who pronounced Niche correctly !
Great video, will definitely be applying this in my upcoming videos 😎
Totally agree with this. Wherever you are, I have faith if you just keep going it will all work out. Best of luck to all the other channels out there trying to figure this thing out! We got this
Thank you for sharing your knowledge!
Thanks for watching!
Just excellent advice. You’re doing a great job with this channel Jay 👏
Thank you Jay Clouse It's really worth it, Thank you once again
love this guy and now he's back
By popular demand!
great podcast you guys! Thank you for the insight
Thanks for watching!
Great tips🎉I keep mine the same because it’s working then test different topics in the vid to See how well they perform..plan to post those topics soon
1/3 into this video and so many chances you could have actually given us the before title and after title or concrete examples of titles and missed to do it 8:46
Great discussion guys!
Loved the "model 10" tip
Thank you Greg!
So what can I do ? My channel is entertainment and education at the same time. Should I work on my thumbnail or title?
Ugh! I hate clickbait titles. I appreciate the need for them. But I refuse to click a clickbait title even if the content looks great. I'm so tired of reading "My best title advice yet..." and then next week it's "My best title advice ever!". Clever clickbait is good. That being said, my titles have been pretty boring. Thanks for the advice. Time to spice it up a little.
pure gold 32:00 - 32:25
NICHE!!! You pronounced it correctly the first time! Amazing! I didn't think there were Americans who knew how to say it correctly. SUBSCRIBED!!
I'm a Brit, and noticed a character in Desperate Housewives once said it correctly, so I deduced most Amsericans DO know how it's pronounced. It just seems to be a lot of internet marketers who pronounce it "Nitch"!
Lol..most of us who went to college say it properly.
Many of us Americans use "neesh" and "nitch" interchangeably. Just as many of use "ee-ther" and "eye-ther" interchangeably.
07:58 - That's awesome!!!
I always read titles 1st, never thumbnails 1st, i must be weird, does any1 else read title then look at thumbnail
Who edits your vids Jay? It's perfect. Do you do it?
Makes sense!
Working on it
Hey Jay, great interview. What are you looking at? Is there any way for you eyes to lock onto the camera? Descript has an AI pupil locker.
excellent advice. so much of it is human psychology when it comes to thumbnails and titles.- if your a content creator or entrepreneur then youll love my channel. showing the reality behind entrepreneurship and helping content creators grow.
You got me at 99%
Numbers dont lie. RUclips is not always luck. As soon as you have upto 59 videos in your channel, start to study your stats.
59?
A Donut video? Sheesh! 🤩
This title in itself is based upon a template. I’ve seen many times 99% something…. It seems like 20% of the titles in RUclips have this 99% so this title is probably among those 99% that you referred to.
What about mythology and story channels
09:50
16:30
34:40
35:12
Hey Jay , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?
LETS GOOOOOOOOOOOOOOOOOO
First comment! 🏆
i'm from cambodia my chanel dont view
Your title is *too long* and so is your long form video, therefore the complete opposite of people's time. You now currently have *_15K_* views, within 3 weeks. I did that in _3 hours,_ with a *brand new* channel.