Meet the Secret Scriptwriter Getting YouTubers Millions of Views

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  • Опубликовано: 20 ноя 2024

Комментарии • 231

  • @jay
    @jay  Год назад +69

    Grow Your Podcast on RUclips Workshop: creatorscience.co/play
    I added a link to a couple of George's scriptwriting resources to the video description. Check them out!
    And if you enjoy this video, a little thumbs up goes a long way. 👍

    • @ColeMeger
      @ColeMeger Год назад +2

      You’re crushing it Jay 👊

    • @diyakeswani226
      @diyakeswani226 Год назад +2

      Amazing stuff! please make more script writing videos!

    • @diyakeswani226
      @diyakeswani226 Год назад +2

      I am having a hard time understanding how big educational channels like Vox manage data and storytelling.

  • @GeorgeBlackmanYT
    @GeorgeBlackmanYT Год назад +122

    Thanks so much for having me Jay, it was a pleasure to talk to you! Absolutely thrilled that I remembered to turn my mic on 🔥

    • @jay
      @jay  Год назад +3

      Thanks for coming on!!

    • @KameTrick
      @KameTrick Год назад +4

      I've been enjoying The Retention Hub and newsletter since the start of this year, and looking forward to your course :)
      I ramble too much when "winging it" in my motorsports educational content...with scripting I can lay out the "factual progression" of my topic, but I experience heaps of writer's block when trying to come up with a helpful metaphor or story to simplify an idea or tee up the next key point. I don't feel confident (yet) that the additions I think of help or convince the viewer to stick with me through the video but I'm trying and learning one attempt at a time😅

    • @BrianNorthmorePhotography
      @BrianNorthmorePhotography Год назад +3

      Hey George. How do you go about scripting for content where you can’t know exactly what is going to happen. I’m a landscape photographer, and can only rough out how a shoot will go I may have a good idea of what I’m going to cover. But things evolve during the shoot. And as I am live in the field reading from a script or prompts just does not work. What would you suggest.

    • @GeorgeBlackmanYT
      @GeorgeBlackmanYT Год назад +2

      @@KameTrick that's it mate, it's all about repetitions, reflecting on the results, seeing what the graphs do and going from there! Appreciate your support on TRH and the newsletter 🙏

    • @GeorgeBlackmanYT
      @GeorgeBlackmanYT Год назад +5

      Hey@@BrianNorthmorePhotography, I'm gonna copy and paste an adaptation of a comment I wrote in response to someone else here as this is great question!
      I work with an entertainment client for whom unexpected surprises are a common occurrence. It's more than ok to incorporate those moments into the story of course, but the key thing we focus on is ensuring a constant stream of progression of information. If there's a segment that unexpectedly took an hour longer than planned, we'll often summarise that segment in a 5 second voiceover, or even cut entire segments that don't contribute to the story. It sounds like the "writing" for your type of content should happen 10% before filming and 90% after, as opposed to a simple talking head video where it's 100% before :) The TL;DR is that using voiceover and heavier cutting in post-production is how we craft the story out of the footage we have, regardless of whether it went the way we expected. I hope that helps!

  • @MudithaMaths
    @MudithaMaths 11 месяцев назад +19

    I really like that your advert is like old school TV, where you announce that you are taking an ad break to the viewer.

  • @Oddernod
    @Oddernod Год назад +35

    Legitimately can't believe you gave this one away for free. Listened to it as a podcast and stopped halfway to start it over here to screen cap and take notes. This feels like creator SCIENCE.

  • @natefromhome
    @natefromhome Год назад +80

    Oh wow, this is fantastic. More script writing content please 👏🏼

    • @jay
      @jay  Год назад +16

      Noted! We can definitely make that happen.

    • @AaronMartinProfessional
      @AaronMartinProfessional Год назад +4

      Yes to this!!

    • @5thSealBeats
      @5thSealBeats Год назад +4

      Definitely want more of script writing ✍️ this was super valuable

    • @Dr.Ghulam
      @Dr.Ghulam Год назад +1

      Yes please

    • @RealJustinZiegler
      @RealJustinZiegler Год назад +1

      Agreed. More script writing content please.

  • @TheMagicSauce
    @TheMagicSauce Год назад +16

    Yes, I took Ed's course and have really been practicing scriptwriting (or copywriting for that matter). It's such a skill!!!

  • @tribuspirit
    @tribuspirit 2 месяца назад +3

    Million $ idea…. George should start a school and train people to do what he does and start an agency. There is certainly a need for it for us all.
    I always loved Ed’s videos from Photo Booth and was always impressed with his writing and lay outs. I had no idea he was paying someone to write the script. So worth it. So much time energy and $ goes into producing videos.

  • @teachingtotechcareer
    @teachingtotechcareer Год назад +3

    I’m only 3 minutes in and seeing how massively important this is. Thank you!!!

  • @frostflame8888
    @frostflame8888 5 месяцев назад +2

    Another gold nugget! Massive thanks to Jay Clouse, George Blackman and everyone else behind the creation of the video :D

  • @wherestheparty_
    @wherestheparty_ 10 месяцев назад +3

    this is pure gold! As a newbie, I find it so overwhelming to be good at all the parts that go into producing a video. so far I have not scripted my videos, I just improvised and the result would sometimes be super confusing or just random. Being a writer myself I now have the idea of how I could use this skill to make my videos more engaging and informative. Thank you for sharing all the tips!

  • @smitinathan
    @smitinathan Год назад +6

    This was the video I needed to see. Love how you interview Jay! So much value in this content.

  • @NoEggCraig
    @NoEggCraig Год назад +6

    This is perfect timing! I've always just "winged" my content in the past and my channels are slowly dying 🙃 but i think actually doing all the pre-production stuff like scriptwriting and making a title and thumbnail beforehand will help revive them. Thanks for the great content!

  • @Pcoxproductions
    @Pcoxproductions Год назад +16

    12:19 aritest is free flowing, in the zone no critiques.
    12:49 Architects: eliminates the idea ane start to flesh out the structure-> question point outline
    13:41 writer: start connecting the dots in between key points and the grand payoff. There needs to be something Progressing, Regressing or Changing at anypoint of the script
    What is the goal? What does success look like? What does failure look like? -> obstacles?
    Emotion they might feel from success or failure. Free flow writing
    15:42 wizard: now thinking of retention-> highlight where the audience will go oh or learn something new. Then see the visual structure of script and re arrange for a good flow of build up and payoff

  • @architectknowhow
    @architectknowhow 11 месяцев назад +3

    A truly fabulous and informative video. Deals precisely with what I was looking for. Great work Jay and many thanks.

  • @HarpethRealty
    @HarpethRealty Месяц назад +1

    Jay, you are SUCH a great interviewer! Each one of your videos is packed with such amazing truth bombs. Thank you for doing what you do.
    💥🤛🏼

    • @jay
      @jay  Месяц назад

      thank you so much 🙏

  • @wearetrackclub
    @wearetrackclub Год назад +6

    This is a gem for content creators! You did a really great job organizing and putting this together, really interesting insights! 👏

  • @bromdoesdesign
    @bromdoesdesign 9 месяцев назад +1

    This is great thank you. Made me realise how unstructured and... chaotic my scriptwriting is. Going to try some of these tips today.

  • @hollytaylor-reeves
    @hollytaylor-reeves 9 месяцев назад +1

    wow you get such amazing guest on, not only that but you ask the RIGHT questions. so much value!!!! thank you

  • @MissElora
    @MissElora Год назад +6

    Your RUclips channel is absolutely amazing.The content you create is both entertaining and informative,Keep up the fantastic work, you're doing a fantastic job.
    Your hard work and dedication are truly inspiring. Keep shining and reaching new heights 🙏🏻

  • @Sn4fu
    @Sn4fu Год назад +5

    This is great, I love this topic. Script writing for youtube is such a interesting niche! I'm adding this to my playlist and listening to it first thing at work tomorrow.

    • @jay
      @jay  Год назад

      Let me know what you think after you watch it!

    • @Sn4fu
      @Sn4fu Год назад

      @@jay I tried to watch this at work the next day and it was so packed full of info I wanted to stop every minute to take notes! haha. Watched it that night and took notes.
      One of the most useful interviews I've ever listened to, thanks for all your work. Really appreciate you taking a lot of these guys that might be more accessible through twitter and email lists, and putting them in a format\packaging that makes it convenient for someone like me to listen to.
      I've listened to a video of yours more than once because it was so dense with value. That's actually how I remembered about this comment. I'm back re listening to this video again!

  • @BrunoPozo4Real
    @BrunoPozo4Real Год назад +4

    These were some awesome insights into scriptwriting. I definitely suffered from being too pragmatic that retention suffered cause of it. Thank you for this interview!

  • @brokenkayfabe
    @brokenkayfabe Год назад +4

    u have helped me so much dude over the last few months! ill be at 100,000 subs soon thanks to you

    • @jay
      @jay  Год назад

      Love to hear that. Thanks for watching!

  • @briceguiho
    @briceguiho Год назад

    You can tell Mr Blacklan really cares and loves what he does. The end of that video is a killer. Indeed, more scriptwriting content. Now i follow both of hou ❤ from Belgium 🇧🇪

  • @lowlowseesee
    @lowlowseesee 10 месяцев назад +1

    ive learned so much from you and your guests that has elevated my approach. plus I Love how you nailed the meta CTA in the end. thank you so much for giving us so much

    • @jay
      @jay  10 месяцев назад +1

      This means a lot - thank you so much!

    • @lowlowseesee
      @lowlowseesee 9 месяцев назад

      @@jay anytime man, very happy for your success!

  • @dranipani
    @dranipani Год назад +1

    I'm here to thank you Jay, and team, for the work you guys are doing.

  • @coachfelixyoutube
    @coachfelixyoutube 9 месяцев назад

    This was super useful! Thank you George for so much value and Jay for great questions, structure and pace

  • @bryonsview
    @bryonsview Год назад

    I have been working on my scripts for my RUclips channel. It’s tough work but I feel each video I’m getting better. Mainly using bullet points

  • @_KiwiDad
    @_KiwiDad Год назад +5

    About halfway through and digging it. I definitely need to develop my scripts more. Was there a template to download?

    • @jay
      @jay  Год назад +2

      Just added to the episode description!

    • @_KiwiDad
      @_KiwiDad Год назад

      @@jay Legend! Thanks Jay.

  • @MeibytheLake
    @MeibytheLake Месяц назад

    This is such a a valuable episode. Just what I need at the moment. Thank you for making this one!

  • @GenaroBardy
    @GenaroBardy Год назад +4

    I'm saving this. Thank you so much, awesome content delivered in a perfect way. Jay you should be much higher in views and subscribers, and I believe you'll get there if you keep up with this

  • @Renee_egan
    @Renee_egan 3 месяца назад +2

    If it's so difficult still to get a writer, especially one that can nail a certain creator's style, how would someone learn and improve our own script abilities? What are some good resources?

  • @rollierollout
    @rollierollout Год назад +1

    So good! The info here is analogous to so many other creative fields. Love your videos (even though I'm not a youtuber)! 😄

  • @jeremycollins1068
    @jeremycollins1068 Год назад +1

    Loved this! One of your best. Thank you.

  • @fightupdate2169
    @fightupdate2169 Год назад

    This is the best source on RUclips Scriptwriting I have seen

  • @wasthataflute
    @wasthataflute Месяц назад +1

    All of this was great and the ending put a shiny cherry on it.

  • @ScriptScience
    @ScriptScience Год назад +4

    Thank you for posting high quality content

    • @jay
      @jay  Год назад +1

      Glad you enjoy it!

  • @kady010
    @kady010 Год назад

    I was on the verge of giving up because I just didn't know what I had to do, to make good videos. Everybody was giving vague tips about nothing and that didn't help at all. This really motivated me to keep trying. I took notes the whole video and I can't wait to put the knowledge to use! Thank you!

  • @EvelynM-vlogs
    @EvelynM-vlogs Год назад

    Step one the artist - creating bubble areas on a plan. Step two the architect - creating a (floor)plan and framing plan for the bubbles. Step three the writer - continuing with the analogy, writing in the dimensions of the plan to connect wall "A" with wall "B". Step 4 the wizard hat, as an interior designer (although that's not what my channel is about) its when I relate the plan to the customer in a way that suits their lifestyle, aesthetics, and needs, only revealing what is necessary in the moment but in a super interesting and relatable way so as not to create a sense of overwhelm-meant- ie I guess that's where the avatar comes in. Cool.

  • @vibhasoulart
    @vibhasoulart Год назад

    I am here again after watching one of your podcast video. I followed every alternative tip but nothing really worked. I wish this scripting will seriously help in growing my channel.

  • @notagypsy
    @notagypsy 11 месяцев назад

    All aspiring RUclips scriptwriters must watch this video as a prerequisite.

  • @dorians-world
    @dorians-world Год назад +1

    Jay, I just discovered you and I must say... your channel is a gold mine. Keep it up, liked and subbed 👍

  • @marcuscarter
    @marcuscarter Год назад +1

    Another fantastic gem, thank you so much Jay for such valuable content for creators. All the best!

    • @chinoreynolds518
      @chinoreynolds518 7 месяцев назад

      teacher¡ what are you doing here man?

    • @marcuscarter
      @marcuscarter 7 месяцев назад

      @@chinoreynolds518 I love this channel! After all, I'm a RUclipsr too 🙌🏻

  • @Dancing_Alone_wRentals
    @Dancing_Alone_wRentals Год назад +1

    The boxing examples were my favorite part.....really though provoking. tHanks for the video

  • @Eike_Dahle
    @Eike_Dahle Год назад

    As an editor, yes references are a fantastic way to get started, but to truly understand "why" a reference works and not only to look at "what" is being done and then just copying that requires experience. If you would just copy the "what" but you don't understand the "why" your video would likely lack soul. Working with an avatar here makes sense too, as you would in the process constantly think about "Who am I editing this for?" and "Will they engage with the way this is edited?".

  • @marlytics5548
    @marlytics5548 Год назад

    Great video! George's mic was giving me a headache though, I kind of struggled a bit to finish this. Everything else was insightful, I subbed!

  • @themyteamreport
    @themyteamreport Год назад +2

    you got me with the implementation of the CTA

  • @kent.langley
    @kent.langley Год назад

    Really great video Jay and George. Thank you. Jay, I really appreciate the structure and effort clearly put into this- it's rare to see it done so well in an interview format.

  • @SoYouShouldKnowchannel
    @SoYouShouldKnowchannel Год назад

    I definitely left this video feeling a lot smarter and ready to write a fire script🔥🔥 . I loved the breakdown and value I got from this

  • @KameTrick
    @KameTrick Год назад +7

    I found your content through RUclips, and I can already tell I should really go back through the audio podcast archives as there's bound to be tons of value waiting for me. I've watched at least 7 of your recent interviews and you're knocking it out of the park for creator and creative guests in the RUclips space. Keep up the great work!

  • @sunshineysophia
    @sunshineysophia Год назад

    Thank you for sharing this variable information. I'm starting as a content creator. Your video was a real eye-opener for me!

  • @tribuspirit
    @tribuspirit 2 месяца назад

    Thank you so much for this awesome interview with such great take always! 🙏💗

  • @theleadershipproject
    @theleadershipproject 3 месяца назад

    This video is so helpful. Thank you both. Jay, I have just discovered your channel recently and love your approach to interviewing. Would love to hear if you have tips on how to apply the techniques in this video to a video podcast about leadership that is an interview style.

  • @MarlonOfficial2
    @MarlonOfficial2 Год назад +1

    These are great! Loves this channel🔥 using these insights for my own

  • @TijuanaJackson
    @TijuanaJackson Год назад

    I truly dig your channel and interviews. Good content man.

  • @Kitcreating
    @Kitcreating Месяц назад

    17:30
    That is a GREAT question!! That is my problem. I am very direct and efficient with my answers/ ideas and my topic turns out to be super short. This is really going to help me.

  • @massa_art
    @massa_art Год назад +1

    This was very good, practical advice that i can go and use straight away on my next video. Thank you! And the ending was class

  • @kiforduraphael444
    @kiforduraphael444 Год назад +2

    Fantastic ending 😂😂😂 I fell for it 30:40

  • @sean-ortiz
    @sean-ortiz Год назад +1

    Excellent stuff! How do you land these interviews???

  • @JasperAndDank
    @JasperAndDank Год назад

    Thank you thank you thank you. This video just provided so much clarity and is gonna change everything for me.

  • @darndarn99
    @darndarn99 Год назад

    Great video jay, so glad you did this one for sure

  • @unblindingfaith
    @unblindingfaith 8 месяцев назад

    Love hearing the insight. Would like to hear more about timing and placement of CTA's etc. For instance if I am writing a 90 page movie script, in the first 10 minutes have to reveal an inciting incident. Between 11 and 30 minutes the protagonist needs to embark on the journey. Page 31 to 70 minutes the character has set-backs, 71 to 85 overcomes the odds and wins... etc.

  • @josephbartztraining
    @josephbartztraining Год назад

    Watched this twice back to back! Thank you for the great video.

  • @TheWhyPodJH
    @TheWhyPodJH Год назад +2

    A great one, as always, great work Jay

    • @jay
      @jay  Год назад

      Glad you enjoyed it

  • @The_Xgroove
    @The_Xgroove 6 месяцев назад

    Such a great video! Can't remember the last time I watch a full 30 mins on youtube 👏
    I was way too blunt in my last video, it was just under 4 minutes and my retention was way low compared to my other videos. I'm gonna get to writing with these new ideas
    Thanks again!

  • @juliansage2
    @juliansage2 Год назад

    This was super valuable. Thanks for creating.

  • @augiestudio
    @augiestudio Год назад

    Another great video, Jay! Nicely done.

  • @HimanshuBisht
    @HimanshuBisht 5 месяцев назад

    29:37 Is where I fell in love with this video. What an immediate action on the advice. haha

  • @ShamManTV
    @ShamManTV Год назад

    One of the most valuable and helpful videos I’ve seen for content creation. Thank you 😅

  • @markuslaczko
    @markuslaczko Год назад

    Great video man - shared it with my buddy.

  • @lifeworx
    @lifeworx 8 месяцев назад

    I am a brand new creator. I often hear people talk about consistency as far as how often I should post. However, if I go along with what they are talking about here I for one feel comfortable making LESS videos LESS often, BUT..... I can spend my time creating much better quality videos that people will watch longer and have an increased watch time simply by doing all these things! Speaking only for myself, I am not in a rush to make money, at least not by my video views. I can pursue other avenues of revenue like merchandise or affiliate marketing, etc....

  • @SavannaBanana205
    @SavannaBanana205 Год назад

    This was VERY helpful. I stopped and started it to take notes. Also, I wonder how you get your sound. Is it just the mic, or do you have to do fancy stuff in the editing room?

  • @christopherdedeck
    @christopherdedeck Год назад

    I respect your ad transition. Much less intrusive.

  • @bahram_t
    @bahram_t Год назад +1

    i want a Jon Youshaei + Jay collab next! Keep it up Jay 🎉

    • @jay
      @jay  Год назад

      We’re scheduled for Thursday 🤫

  • @ag0n1an
    @ag0n1an 2 месяца назад

    Really good stuff here guys, well done.

  • @KatieGoesPlatinum
    @KatieGoesPlatinum Год назад

    This was fantastic and super helpful - subscribed!

  • @Andrei-Lemeshevski
    @Andrei-Lemeshevski 11 месяцев назад

    A lot of great tips, thanks so much for putting it together

  • @aarikorndorff5733
    @aarikorndorff5733 Год назад +1

    What about "how to" instructional videos that don't have any spoken dialog, just a lil bit of text and mainly shows how to craft something?

  • @Mohlly
    @Mohlly Год назад +1

    Even though I listened to the entire breakdown on how to use a CTA at the end, and then watched you apply that to me in the audience… I sat there thinking “…dammit” because it actually inspired me to continue watching that next video😂 👏🏼 well done, thank you!

  • @FSDD88
    @FSDD88 Год назад

    Ed's videos are phenomenal!

  • @AnimalJusticeEmergency
    @AnimalJusticeEmergency Год назад

    Revelatory! As a small YT er and journo I finally feel like I can meld my skills! Excited to experiment on the material I'm currenty editing 😊 Thanks so much guys 🙏 Can't wait to crack on 👍👌👏

  • @YaYousef5
    @YaYousef5 Год назад +1

    Do you have hard data that priming the audience with something coming up leads to longer watch times?
    Because honestly when someone says "I'm going to come back to that" or "make sure to keep watching because of x" I typically just skip ahead in the video to that section since they let me know the actual content of the video is coming later. You can even see in many of Film Booth / Creator Booth's videos, if you hover over the timeline, it will show you to where people clicked the most / most replayed, and it's usually at the useful part. Isn't this the direct opposite of what you want to happen, get people to watch more? Instead, they're watching less and skipping ahead to the point of the video rather than watching the 7 minutes of fluff surrounding it.

  • @emanategoodness
    @emanategoodness 7 месяцев назад

    Such a helpful video! So many gems. Thank you!

    • @ooferme
      @ooferme 6 месяцев назад

      you think this method of scripting still works 😅

  • @MarkFeaGuitar
    @MarkFeaGuitar 9 месяцев назад

    really enjoyed this - very useful insights! Thanks man!

  • @WW_Studios
    @WW_Studios Год назад

    This is the video I wish I had a year ago. Thank you so much!!

  • @JonDaiello
    @JonDaiello Год назад +1

    This was really, really helpful. Very practical feedback and I'm really excited to incorporate the tip of writing in an engaging way to make our viewers feel smart. I'm wondering if you have any tips for the end call to action when you don't have a lot of great videos to link to yet?

  • @rajan4915
    @rajan4915 Месяц назад

    Sounds good in terms of super fine expression at plus scripts has stand out beyond the level.

  • @justinresells
    @justinresells Год назад

    Excellent interview, thanks.

  • @JensWorld__
    @JensWorld__ 2 месяца назад

    This video is so helpful! Thank you!

  • @JolliJ3704
    @JolliJ3704 Год назад

    As a RUclips Scriptwriter, I find this really helpful, oh and if you're looking for a Scriptwriter I'm definitely available😂

  • @mikemantell7784
    @mikemantell7784 4 месяца назад

    do you feel like the idea of waiting to deliver payoff (and giving mini payoffs throughout) also applies to writing? Newsletters or blog posts?

  • @ellebeltran5891
    @ellebeltran5891 Год назад +4

    🎯 Key Takeaways for quick navigation:
    00:00 📝 Writing a RUclips video script for better videos
    - A RUclips video script typically includes a hook, content, and a call to action.
    - The hook grabs the audience's attention by explaining what they'll gain from watching.
    - Content makes up the bulk of the script, covering the main topics.
    - The call to action encourages engagement, like asking viewers to like and comment.
    02:19 📜 Two ways to write a script: word for word or bullet points
    - Writing word for word is good for beginners or those uncomfortable freestyling.
    - Bullet points work well for people who can freestyle and provide flexibility while speaking.
    04:42 🗒️ Bullet points for freestyling content
    - Bullet points are ideal for those comfortable speaking without a full script.
    - They provide flexibility and allow you to focus on key points while speaking.
    07:07 👍 Increase engagement by incorporating call to action in the middle
    - Encourage likes and comments in the middle of your video to boost audience engagement.
    - Tease what's coming up in the video to keep viewers interested and watching until the end.
    Made with HARPA AI

  • @dominuskelvin
    @dominuskelvin Год назад

    Amazing video. Now I know I’ve got to work on three things for my channel to get to the next level: thumbnails, script writing, and editing
    Until this point I’ve just been winging the videos so the watch time is pretty low
    More work to be done

  • @withlovebrinicole
    @withlovebrinicole 9 месяцев назад +1

    You literally got me to click the next video! LOL Great video! Thank you both.

  • @BadBoyBuddha
    @BadBoyBuddha Год назад

    Can you please break down this process more with live examples of what you are explaining by using a mind map and using a real life example of the concept being applied by writing the script

  • @RodPrimata
    @RodPrimata Год назад +1

    amazing episode and insightd

  • @artugert
    @artugert Год назад +1

    These are valuable insights, but I’m struggling to see how these ideas can fit in the niche I want to get into. I plan on eventually starting a Chinese language learning channel. I want to make it unlike any other language learning content out there. Hopefully it can be both entertaining and educational, and also bingeable. But I don’t know how I can ideas like having a payout at the end into a video whose ultimate goal is to have the audience learn a language.

  • @akemimedia3579
    @akemimedia3579 Год назад

    What kind of microphone are you using?

  • @pankajchakraborty414
    @pankajchakraborty414 Год назад +1

    Hey George please launch a retention grabbing script writing course. I really wanna learn because I want to open a faceless RUclips channel.

  • @HistoryHub12
    @HistoryHub12 Год назад

    Tons of value here.

  • @dogsarethebestfriends
    @dogsarethebestfriends Год назад

    Excellent interview and information! New subscriber 😊