Chapters 00:00:00 - Introduction to Starting a RUclips Channel 00:01:43 - Learning from Our RUclips Journey 00:03:00 - Step 1: Implementing the Super Mario Effect 00:05:22 - Step 2: Identifying Your Goals for RUclips 00:07:11 - Step 3: Conducting a Market Analysis 00:10:31 - Step 4: Choosing Your Unique Value Proposition 00:17:43 - Step 5: Writing 100 Video Titles 00:20:02 - Choosing the Right Video Ideas 00:21:06 - Step 6: Finding a Testing Ground 00:22:09 - Using Social Media for Feedback 00:24:14 - Understanding Your Audience's Needs 00:25:31 - The Importance of Pre-Production 00:28:12 - Developing a Lean Filming Style 00:29:35 - Starting with Short Form Content 00:35:52 - Tracking Video Performance Metrics 00:37:15 - The Role of Click-Through Rate 00:40:00 - Optimizing First 30 Seconds for Engagement 00:41:35 - Tracking Average Views for Channel Growth 00:43:00 - Analyzing Traffic Sources: Browse vs Suggested 00:45:25 - The Importance of Patience in Content Creation 00:46:25 - Final Thoughts & Call to Action
Thanks for your hard work with the Timestamps! BTW: why a MacBook Air as Giveaway and not a MacBook Pro? isn’t a MBP much better suited for editing videos than a MBA ?? [edited because of a typo]
I wish I had watched this video before starting my own faceless RUclips channel! These tips are so helpful and would have saved me so much time and trial-and-error. Thank you for sharing your wisdom and experience, it's never too late to learn and improve as a content creator (I have also discovered that using a bit of Fame- ster has leveled up my channel even more). Keep up the great work, your channel is one of the best for sure!
As someone who worked in start-ups his whole life, there's a lot of overlap that I translated to my channel. 5 year runway. Deep research. Establishing a value-prop. Fast evolution. I've said to a lot of people that getting good at building a RUclips channel sets you up very well for managing a business in general. This is really a gem of a video and I hope new creatives watch this for the head start it's offering. Great work guys. ☕
Then some kid posts a few videos of nothing but sipping water and makes a million bucks. "Watch me say potato 1,000,000 times!" Business plans... Riiiight.
Also important to mention this is an ongoing process. As someone with an existing RUclips channel, one constantly needs to adapt and change. That’s where I’m at now.
Meanwhile my dream is to become your editor. I saw the YT video of the guy who did that one video pretending he didn't know how to edit then edited for you. I forget his name, you're in the same discord :)
This is the first of these kinds of videos that actually was helpful and provided actionable steps outside of “be creative, have a niche, and be consistent.” So glad I clicked. Thank you!
This is not a video about being a youtuber, it's how to start a sustainble career/ business Great video btw - this video in a nut shell - Find your interest, align with the market wants (Longer term career sustainability) - Be different and specialise (Why the market will want to pick you than another) - Test small (Wasting time, effort, money and brain energy is certain - keep this to the minimum) - Find a MVP - minimal value product (Develop an edge with mininal resources) - Use the sciencetic method (Can't get it right the first time, get feedback quick, amend, test again till desired result) - Be consistent with the basics and do it well (Advance tech is just many basics clumped together, it's the basics that need to be done right to get the outcome) I appreciate the effort you put into these videos, it's interesting to hear about the process on how this is applied in the youtube space 🥰
I hired a mentor, went through 5 months of setting up and prepping, and released in April, and I'm seeing decent growth in subs, views, and engagement. Most of all, the quality has bumped up ridiculously. Stay Uncommon!
Y’all have added the most value to us as creators over any other resource since landing on your channel probably a year and a half ago 🙏 We can’t thank you enough for the content you provide. Sending y’all much love from the east coast 💙
So, for sure this video is a certified banger, so good and thank you so much for all this information given through those 46min. I can clearly identify to it and for the first time, I'm watching this kind of video while having a community of 20k followers on insta, and a fast growing channel, to my perspective at least, all that acquired in 3 months. I completely agree with "allow the network to come to you" as it's exactly what's currently happening to me with my channel Un Pourcent. One interrogation I've having now is about the frequency of posting vs innovating content vs depth of talks on my podcast vs time needed to edit and release content. Let me explain : First videos were 40min each maximum and took around 2 hours to edit, do the cuts and stuff. Problem was that 40min is super short when speaking about autism, getting in the confidence with the person and go super deep. That length was ideal though to interview up to 5 people on the same day. But now I'm releasing videos of 50min to 2 hours long, and that takes now a lot more time. And as my job pays me very bad, I need extra money so I work as a freelance, study and grow my channel at the same time.. Result : The deeper I go to add value to my podcast with deep topics that are truly appreciated by the community, the longer it takes to edit, the less consistant I can be, from 1 video/week to 1 video/2-3 weeks. It also has an impact on posts frequency on Insta and Tiktok, where so far the audience remains luckily with the same engagement so far but I don't know how it will evolve on long term. Steve job said "Innovate or die". So I want to innovate by proposing new formats with some more mainstream concepts. But that also takes time and it's a road to burn out if I do that kind of productions now. Plus, these videos will be a new workflow and therefore, it will take even longer on the first episodes lol. Your video was absolutely awesome to put words on how to grow/start your channel and I needed to watch it. Now my challenge is how to keep that value my podcast is bringing to the community of "invisible" autistics, while innovate new formats and all that while keeping the consistency of posting. The game could change soon though, as I'll be opening a new forum with a monthly subscription of 5 USD. If the mass subscribes to it, then I won't need my job anymore, but with 20k subscribers, I doubt it will take off so quick. What would you do if you were in my situation ? Would you try to push toward innovating new concepts to "not die" and keep the audience growing - despite less frequency of posting, or would you stick to the interview format ? Thanks so much for your channel, been following you for a few years now, when you were still shooting in your car. Bon travail ;)
One of the few RUclips channels I will happily watch a 45min+ video from. Been watching and listening ever since your collab with Jack Coyne back in the day. Proudly wear my Press Publish hat in my own videos - need to cop one of the green ones now! Thanks for all that you guys do for the community!
The other day I was watching a video about content creation and they said you need to study the video/post/title etc of stuff you like. No one explained what to study. Thank you for the clarity.
I mean it’s like picking a niche, every RUclipsr tells you to do until you have an audience that’s loyal for you to branch off from your niche. I myself don’t follow this structure.
One of the best sources of RUclips knowledge. It's crazy how these dudes are growing by telling others how to grow. Very well done. Mutual growth is always great.
00:00 Intro 01:41 RUclips has changed 03:00 The Super Mario Effect 05:20 Define Success 07:06 Market Analysis, Audience Definition 10:28 Choose Your Value Prop 17:42 Write 100 Video Titles 21:10 Find a Testing Ground 25:10 Scripting a RUclips video 29:28 Start with Shorts 33:30 The 85% Rule 34:41 Find Your Formats 35:53 Which Data Matters 43:50 The Deepend
As a noobie content creator starting this year, you two have been two guiding lights in an otherwise overwhelming ocean of strategies, tips and how-tos. I call you two my youtube fathers. Plz don't be weirded out. K thanks bye. 👋
It’s just so important for anyone who’s running any type of business, to first and foremost conduct proper research. Regardless, you’re going to fail along the way, no matter what level you’re playing at. But you can avoid years of wasted time by very closely studying creators of channels such as this exact one, who’ve put in so many years to learn the ins & outs of this specific business.
This is absolutely gold! As someone who who is about to start a youtube channel and this is so far the most valuable resource I found to support me. Simply wow.
Hey Colin and Samir, cooking creator here. I've had dozens and dozens of conversations with other cooking channels. I'm happy to discuss any and all insights we have seen. The cooking landscape has changed drastically.
you should cold dm him. one of his recent videos talks about cold outreach and how to do it properly. give it a watch and use the same formula to dm them and ask for a feature. good luck!
This is pure gold and has been bookmarked for a rewatch, rerewatch and rererewatch! Incredible and actionable steps that has me excited about kickstarting my RUclips Channel!
I was with you guys from TLN when you guys had less than 10k followers... You guys have always crushed it, and I can tell your dedication of always striving to learn more... keep it up and a decade who knows where you will be.
@@JessicaDante yeah but the most go-to advice in RUclips education is ctr related crap. You tube and the algorithms of other platforms only care about if you can retain viewers.
@@benjaminfairbourne But if you want to retain viewers you have to first get them to click, hence why it's so important to talk about the packaging of the video. Would you click on a video that has the title "My first minecraft world" and a thumbnail that looks auto generated by youtube? Or would you rather click on a video titled something like "I survived 100 days in Hardcore Minecraft" with a thumbnail that has the skin of the creator looking toward the camera and 100 days in a bold font or something? The more viewers who click, the more viewers you *can* retain.
100% true. I LOVE photography and wanted so badly to be a professional architectural landscape photographer, however it never seemed like something attainable and I wanted to make money from photography NOW, because I truly loved taking photos and the editing process. So instead I starting doing family portrait photography and wedding photography, which paid the bills, but was so not satisfying for me. People just aren't what I loved photographing. Moral of the story: simply being in the industry you love won't cut it unless you're doing something you love and are passionate about (or are at least on the path of getting there).
This is an amazing video. I took 7 pages of notes. I have tried to start a RUclips career a few times. The first time was less then a year after RUclips was launched. This video has inspired me to try again. Thank you!!
I am so here for the longer form content at 20-30 min. being standard! People who are sitting down to watch RUclips on their tvs already expect that length of entertainment, if not longer sometimes. Such a thoughtful video, thanks guys!
You guys are like the cheerleaders of every Creator!!! I love your channel and have rewatched so many of your videos because they're so valuable. Thank you for doing what you do and keep inspiring us creators!
Only problem is RUclips is the ultimate jury and executioner of whether or not your channel will be deleted without warning. Any intellectual property you post on here is immediately not yours anymore.
Absolutely! I have heard stories of people who started with little or no knowledge but managed to emerge victorious thanks to Ana Graciela Blackwelder.
Solid episode overall, but a correction on CTR: Do NOT take CTR at face value! It is an extremely context dependant variable. What a 'good' CTR is depends so much on your niche, supply and demand for the type of videos you make, how long after upload you look at CTR, which traffic source impressions & views come from, how broad your impressions are and much more... Getting hung up on a specific CTR is nothing but a big distraction from the things that actually matter. Once you gain experience on your own channel it can be useful to judge whether you should try new packaging, but only if seen in the right context. Such as comparing it at number of impressions rather than time since upload & and comparing within the same traffic source.
On the note of RUclips success, it will take a long time and can be like a rollercoaster sometimes. Definitely you cannot rely on it for income in the first year, at minimum
im a regular viewer but gosh this video had so much value. please do more videos like this. I would love a series where you go in depth education into each of these topics like a 40min video on thumbnail, 40 min video on ideation, etc. I think those videos would have great cpms for you guys. alex hormozi is doing in depth education style video series on business topics like sales marketing etc and you guys could do a more niche version of that like youtube business and separate it into different topics such as editing, filming, thumbnail, title, ideation etc
Did you honestly take that number at face value-no grain of salt or digging or anything? If you look it up, you'll see it's from an influencer marketing agency, Izea. See the conflict of interest? The study also says 26% of social media users consider themselves "influencers". The "study" asked 1200 social media users in the US. Consider, now, that Izea is targeted towards influencers. Hence, this survey most definitely skewed towards "influencers". Considering this, and that many people online like to lie in polls, these numbers are not weird.-It's like asking a room full of people at an influencer conference if they consider themselves influencers. I am shocked sometimes at how incompetently or misleadingly carried out studies like these are - and at how many people take them at face value.
@@philip2205 I think you need to take this up with the creator of this video my guy. I didn't post the number, I just reacted to it. I've got no skin in this particular game so I'm not going to waste my time doing research on it that you did on it as I value other things more. Even if the number is 26% or even 10%, I still find that depressing.
@@aaronhall5715they said creators not influencers… Just because you have an idea of an influencer being x in your mind doesn’t mean it isn’t a valid career path. Say you’re a music producer helping other producers turn their passion into their hobby. Or you’re a gym creator doing coaching, is that really that crazy? It’s just a personal trainer digitalised… you wouldn’t have an issue if someone said they wanted to build a business, but then they talk about it online and help others and suddenly it’s depressing? See what I’m getting at here? You need to expand the way you look at creators, they’re the modern day teachers at scale, just it’s a more modular online education since people are realising college may not be for them more and more
Just wanted to thank y’all for sharing your professional/insider knowledge with your viewers for free. As someone who remembers how limited high-quality info used to be, it’s truly awesome that this has become a trend in recent years.
Hello! I have never heard of you guys before and youtube showed me this video based on my searches within RUclips. I want to say thank you for being honest here. You guys have said things other creators have not, and you both were so transparent. I just wanted to say thanks! It means a lot when a creator of your audience size is as transparent as you guys were in this video means a lot. Thanks again.
I already have hundreds of ideas for videos. Assuming I can get my health in order, nothing can stop me from doing videos long term, whether it's profitable or not. I took notes while watching and will be adding it to my years long research hoard. This video discussed many aspects I have already thought about, but in much more actionable ways. I cannot thank you both enough!
I really resonate with the 85% rule. Had a recent video that I released where there was a lot more in that extra 15% that I wanted to do in terms of pacing, audio, and a few other details. I didn't want to hold myself back from releasing it outside of the deadline I set. A few days go by and it turns out being my most viewed video on my channel at 350k+ views. While there were some comments pointing at the things I wanted to improve, overall the feedback was extremely positive and showed that perfectionism has a time and place.
-Finally a video that REALLY resonates. Wil rewatch 5-10 times -I'm STILL struggling to figure out my niche before starting, and I FINALLY feel a little validated by this video where they say I need to have 100 content ideas so that I can make 52 videos in a year (my goal would be 100 videos in 52 weeks). But I'm grinding, getting closer!
That insight in the end is valuable… once you work hard and go through the steps, etc … they will come to you (similar thought to “be so good they cannot ignore you”) 😊 - Thank you for this masterclass.
The strange thing about social media is that you can put a lot of effort into making quality videos and staying consistent, yet see little to no results. I’m not upset about the 5 subscribers I have, since I do it mostly for fun and to share value with viewers, but it’s a bit frustrating when others put 10x less effort into their content and still get 100x more views and subsribers. It’s a weird space (just like the world in general). Anyway, don’t let it get to you-just keep going and don’t give up!
As someone that’s been consistently posting for the last few months, this video was so extremely helpful guys! I wrote down notes and I know I’ll watch this video a few more times so I can get a better understanding of everything y’all said. Keep killing it🙌
Been taking comprehensive notes on how to make a good content plan for YEARS and this video is honestly a Godsend in being the all encompassing video I needed to have a simple plan that lays out all the important points of the journey in an easy to follow format moving forward. Thanks as always boys! 🙏
Wow, you guys really gave me amazing insights. I think I been waiting for this video all these years to understand the formula to 'niching'. Thank you so much for sharing your knowledge(s)! 🙏
man i might need to watch this video again and again
so many fundamentals here
For sure, I would suggest to start with shorts, that's what I'm currently doing. From there I go to long-form-content.
I am the same mate!
Just watched it twice in two days.
@thatdetroitandy good reminder I'll watch it again!
So much info with casual learning. I like it😊
Chapters
00:00:00 - Introduction to Starting a RUclips Channel
00:01:43 - Learning from Our RUclips Journey
00:03:00 - Step 1: Implementing the Super Mario Effect
00:05:22 - Step 2: Identifying Your Goals for RUclips
00:07:11 - Step 3: Conducting a Market Analysis
00:10:31 - Step 4: Choosing Your Unique Value Proposition
00:17:43 - Step 5: Writing 100 Video Titles
00:20:02 - Choosing the Right Video Ideas
00:21:06 - Step 6: Finding a Testing Ground
00:22:09 - Using Social Media for Feedback
00:24:14 - Understanding Your Audience's Needs
00:25:31 - The Importance of Pre-Production
00:28:12 - Developing a Lean Filming Style
00:29:35 - Starting with Short Form Content
00:35:52 - Tracking Video Performance Metrics
00:37:15 - The Role of Click-Through Rate
00:40:00 - Optimizing First 30 Seconds for Engagement
00:41:35 - Tracking Average Views for Channel Growth
00:43:00 - Analyzing Traffic Sources: Browse vs Suggested
00:45:25 - The Importance of Patience in Content Creation
00:46:25 - Final Thoughts & Call to Action
Great. Thanks!
Thanks for your hard work with the Timestamps!
BTW: why a MacBook Air as Giveaway and not a MacBook Pro? isn’t a MBP much better suited for editing videos than a MBA ??
[edited because of a typo]
thanks !
I wish I had watched this video before starting my own faceless RUclips channel! These tips are so helpful and would have saved me so much time and trial-and-error. Thank you for sharing your wisdom and experience, it's never too late to learn and improve as a content creator (I have also discovered that using a bit of Fame- ster has leveled up my channel even more). Keep up the great work, your channel is one of the best for sure!
How is your faceless YT channel working for you? Thinking about starting one.
💙 Estou iniciando o canal aqui e obrigado pelo comentário.
13 Years of RUclips as a viewer, and this is the year to start creating. Already know these next 46 minutes are about to be 🔥
Name drop creators with 10x the audience, saved you 46 minutes.
@@OldManShoutsAtClouds What a room-temperature IQ take. Have fun struggling to build an audience that actually cares about you
Please don't.
@@bnwo please don’t …? 😂
@@aman27asad there's no future to this.
As someone who worked in start-ups his whole life, there's a lot of overlap that I translated to my channel. 5 year runway. Deep research. Establishing a value-prop. Fast evolution. I've said to a lot of people that getting good at building a RUclips channel sets you up very well for managing a business in general. This is really a gem of a video and I hope new creatives watch this for the head start it's offering. Great work guys. ☕
Absolutely agree that there is a ton of overlap between creators and start-ups.
You uhh...got any teas?
Your Rust videos are inspirational.
@@Qu4ntumGaming Appreciate you man. ☕
Likewise! been a product designer at tech start ups for nearly a decade and theres sooooooooo much overlap
Then some kid posts a few videos of nothing but sipping water and makes a million bucks. "Watch me say potato 1,000,000 times!"
Business plans... Riiiight.
New art goal unlocked: give Colin his first tattoo
yo that would be epic
I was going to say I'd watch that but I watch everything you do. I don't want to embarrass you but, yeah man, it's meant a lot to me. Thanks
@struthless your videos give me life , your like the brother I never had , love you so much keep creating ❤
you won't!
Also important to mention this is an ongoing process. As someone with an existing RUclips channel, one constantly needs to adapt and change. That’s where I’m at now.
I’ve watched this multiple times already, it’s great advice no matter what your experience or channel size. Helps the daily struggles of the grind.
My goal is to become a creator who’s big enough to one day appear on the Colin and Samir show
Meanwhile my dream is to become your editor. I saw the YT video of the guy who did that one video pretending he didn't know how to edit then edited for you. I forget his name, you're in the same discord :)
maybe one day
same
@@danielbuyeske same
I don’t think being big is the requirement to be honest, just have a voice and consistent vision ✅✅✅
No matter what size creator you are, videos like this are valuable
I have watched this video 3 times and took notes! Love you guys, thanks for dropping this
judging by your sub count its working! keep it up!
This is the first of these kinds of videos that actually was helpful and provided actionable steps outside of “be creative, have a niche, and be consistent.” So glad I clicked. Thank you!
My thoughts exactly.
This is such a generous resource, thanks so much for sharing Colin & Samir. Here's looking forward to the next 13 years!
I love that you aren't advising people to leave everything and just start. Many of the people you interviewed have done that.
Ikr! So many harmful advice out there
This is not a video about being a youtuber, it's how to start a sustainble career/ business
Great video btw - this video in a nut shell
- Find your interest, align with the market wants (Longer term career sustainability)
- Be different and specialise (Why the market will want to pick you than another)
- Test small (Wasting time, effort, money and brain energy is certain - keep this to the minimum)
- Find a MVP - minimal value product (Develop an edge with mininal resources)
- Use the sciencetic method (Can't get it right the first time, get feedback quick, amend, test again till desired result)
- Be consistent with the basics and do it well (Advance tech is just many basics clumped together, it's the basics that need to be done right to get the outcome)
I appreciate the effort you put into these videos, it's interesting to hear about the process on how this is applied in the youtube space 🥰
25:39 such a simple but important step. TY for that reminder 🙌🏾
I hired a mentor, went through 5 months of setting up and prepping, and released in April, and I'm seeing decent growth in subs, views, and engagement. Most of all, the quality has bumped up ridiculously. Stay Uncommon!
How much are the costs for your mentor/coach…??? Thanks!
I don't think you both realise just how valuable this content is for creators. Thank you ❤
Y’all have added the most value to us as creators over any other resource since landing on your channel probably a year and a half ago 🙏
We can’t thank you enough for the content you provide.
Sending y’all much love from the east coast 💙
One of the best Colin and Samir episodes I've ever seen. So much value in here
So, for sure this video is a certified banger, so good and thank you so much for all this information given through those 46min.
I can clearly identify to it and for the first time, I'm watching this kind of video while having a community of 20k followers on insta, and a fast growing channel, to my perspective at least, all that acquired in 3 months. I completely agree with "allow the network to come to you" as it's exactly what's currently happening to me with my channel Un Pourcent.
One interrogation I've having now is about the frequency of posting vs innovating content vs depth of talks on my podcast vs time needed to edit and release content.
Let me explain : First videos were 40min each maximum and took around 2 hours to edit, do the cuts and stuff. Problem was that 40min is super short when speaking about autism, getting in the confidence with the person and go super deep. That length was ideal though to interview up to 5 people on the same day. But now I'm releasing videos of 50min to 2 hours long, and that takes now a lot more time. And as my job pays me very bad, I need extra money so I work as a freelance, study and grow my channel at the same time..
Result : The deeper I go to add value to my podcast with deep topics that are truly appreciated by the community, the longer it takes to edit, the less consistant I can be, from 1 video/week to 1 video/2-3 weeks. It also has an impact on posts frequency on Insta and Tiktok, where so far the audience remains luckily with the same engagement so far but I don't know how it will evolve on long term.
Steve job said "Innovate or die". So I want to innovate by proposing new formats with some more mainstream concepts. But that also takes time and it's a road to burn out if I do that kind of productions now. Plus, these videos will be a new workflow and therefore, it will take even longer on the first episodes lol.
Your video was absolutely awesome to put words on how to grow/start your channel and I needed to watch it. Now my challenge is how to keep that value my podcast is bringing to the community of "invisible" autistics, while innovate new formats and all that while keeping the consistency of posting.
The game could change soon though, as I'll be opening a new forum with a monthly subscription of 5 USD. If the mass subscribes to it, then I won't need my job anymore, but with 20k subscribers, I doubt it will take off so quick.
What would you do if you were in my situation ? Would you try to push toward innovating new concepts to "not die" and keep the audience growing - despite less frequency of posting, or would you stick to the interview format ?
Thanks so much for your channel, been following you for a few years now, when you were still shooting in your car. Bon travail ;)
One of the few RUclips channels I will happily watch a 45min+ video from. Been watching and listening ever since your collab with Jack Coyne back in the day. Proudly wear my Press Publish hat in my own videos - need to cop one of the green ones now! Thanks for all that you guys do for the community!
definitely need to get Maddox and I one too!
This and the filmmaking guide by dan mace are the only two videos you’d need to start out in this industry!
I’m 6 minutes into this video and I already feel inspired, encouraged and understood! THANK YOU ❤
The other day I was watching a video about content creation and they said you need to study the video/post/title etc of stuff you like. No one explained what to study. Thank you for the clarity.
I mean it’s like picking a niche, every RUclipsr tells you to do until you have an audience that’s loyal for you to branch off from your niche. I myself don’t follow this structure.
I already know this is going to be more valuable then anything they teach you in film school.
trueee still would like to know how to make a quality film tho lol
I love that this video is about learning, not empty promises
Those metrics are so helpful. I'm not hitting any of them, at all, but it's something clear to strive for.
Such a valuable video, and I loved the intro.
As always, awesome work! Listened on my way home from work yesterday and now i'll watch!
I love going through your videos and taking notes on all these things I should be doing, thanks for the great tips 👍
same here! haha
Definitely haven’t made it to the deep end yet but already feel like this first 13 min is GOLD.
Super inspired by you guys to press publish!
I've been watching you guys for a while to get inspired and this year I gained 2000 subscribers which is awesome!
You did?
Congrats man, don't give up
congrats man!!
@@bigsoulja73 Thank you! I won't!
@@DIRTY5IVE Thanks!!
thank you guys for taking time to teach us and inspire/motivate us new creators!!
One of the best sources of RUclips knowledge. It's crazy how these dudes are growing by telling others how to grow. Very well done. Mutual growth is always great.
I feel like the new RUclips community isn’t so much about mutual growth. Everyone is trying the yt concept and everyone is looking at numbers.
@@Lifewithcressi we have to find a balance!
100%
00:00 Intro
01:41 RUclips has changed
03:00 The Super Mario Effect
05:20 Define Success
07:06 Market Analysis, Audience Definition
10:28 Choose Your Value Prop
17:42 Write 100 Video Titles
21:10 Find a Testing Ground
25:10 Scripting a RUclips video
29:28 Start with Shorts
33:30 The 85% Rule
34:41 Find Your Formats
35:53 Which Data Matters
43:50 The Deepend
As a noobie content creator starting this year, you two have been two guiding lights in an otherwise overwhelming ocean of strategies, tips and how-tos.
I call you two my youtube fathers. Plz don't be weirded out. K thanks bye. 👋
🤣🤣🤣 over 1k subs within your first year is amazing! My son and I are still working on our first 100 subs. Keep up the momentum!
It’s just so important for anyone who’s running any type of business, to first and foremost conduct proper research.
Regardless, you’re going to fail along the way, no matter what level you’re playing at. But you can avoid years of wasted time by very closely studying creators of channels such as this exact one, who’ve put in so many years to learn the ins & outs of this specific business.
14 seconds in and ive seen enough. this is the greatest video ever posted on the internet
suspicious bush is balanced 😂
I agree. :)
This is probably one of the highest value and quality videos I've seen on RUclips
11:27 my entire phone is screenshot of thumbnails, but the RUclips autoplay is killing the experience of making such screenshots
This is absolutely gold! As someone who who is about to start a youtube channel and this is so far the most valuable resource I found to support me. Simply wow.
Hey Colin and Samir, cooking creator here. I've had dozens and dozens of conversations with other cooking channels.
I'm happy to discuss any and all insights we have seen. The cooking landscape has changed drastically.
Upvoting this
i'm interested to hear your opinion on how the cooking landscape has changed on social media
you should cold dm him. one of his recent videos talks about cold outreach and how to do it properly. give it a watch and use the same formula to dm them and ask for a feature. good luck!
This is pure gold and has been bookmarked for a rewatch, rerewatch and rererewatch! Incredible and actionable steps that has me excited about kickstarting my RUclips Channel!
This video was so good I had to get a notepad and pen, about to implement all this advice!🔥
The idea bank has been massive in my journey. Eliminating the stress of continuously having to come up with ideas is very mentally liberating
Stop everything, Colin and Samir posted
Who?
Seriously.. this was me yesterday and then it just popped back up and i'll put it on in the background while I work haha!
I was with you guys from TLN when you guys had less than 10k followers... You guys have always crushed it, and I can tell your dedication of always striving to learn more... keep it up and a decade who knows where you will be.
audience retention and sharable content is way more important than ctr. I wish people didnt talk about thumbnails and titles so much.
You can’t get them sharing or retain them on the video if you haven’t gotten them to click and start watching
@@JessicaDante yeah but the most go-to advice in RUclips education is ctr related crap. You tube and the algorithms of other platforms only care about if you can retain viewers.
@@benjaminfairbourne But if you want to retain viewers you have to first get them to click, hence why it's so important to talk about the packaging of the video. Would you click on a video that has the title "My first minecraft world" and a thumbnail that looks auto generated by youtube? Or would you rather click on a video titled something like "I survived 100 days in Hardcore Minecraft" with a thumbnail that has the skin of the creator looking toward the camera and 100 days in a bold font or something? The more viewers who click, the more viewers you *can* retain.
@@benjaminfairbourne I know what you mean, but if they don't click they don't watch
How can you let them watch????
Thank you!!! Going through the journey too… so many great points
I really love that "success is just the opportunity to do more of what you are doing"
100% true. I LOVE photography and wanted so badly to be a professional architectural landscape photographer, however it never seemed like something attainable and I wanted to make money from photography NOW, because I truly loved taking photos and the editing process. So instead I starting doing family portrait photography and wedding photography, which paid the bills, but was so not satisfying for me. People just aren't what I loved photographing. Moral of the story: simply being in the industry you love won't cut it unless you're doing something you love and are passionate about (or are at least on the path of getting there).
I love that you two have been friends and collaborating for over a decade. Great video and thanks for all the insights and the clear framework ❤
Let's be honest, Samir's hair is the star of the show.
🤣🤣🤣🤣
fr
This is an amazing video. I took 7 pages of notes. I have tried to start a RUclips career a few times. The first time was less then a year after RUclips was launched. This video has inspired me to try again. Thank you!!
0:51 Lol at the Price is Right music 😂
Lol
Y'all provide the most value per second watched on all of RUclips.
I always feel satisfied when I watch you guys...
No MrBeast comment?
I am so here for the longer form content at 20-30 min. being standard! People who are sitting down to watch RUclips on their tvs already expect that length of entertainment, if not longer sometimes. Such a thoughtful video, thanks guys!
I don't watch ANY TV shows or movies, I do however watch RUclips daily, probably too much😅
You guys are like the cheerleaders of every Creator!!! I love your channel and have rewatched so many of your videos because they're so valuable. Thank you for doing what you do and keep inspiring us creators!
Only problem is RUclips is the ultimate jury and executioner of whether or not your channel will be deleted without warning. Any intellectual property you post on here is immediately not yours anymore.
I've been grinding for a new show right now. Thanks for the tip and motivation, Colin and Samir!
This comment might not get seen and y’all already have a video in the works for sure but uh… Mr Beast?????
I don't know if RUclips needs any more videos about mr beast
This is the second video in a row by different unrelated creators that the channel said something about the Super Mario Brothers and leveling.
interview sticks PLEASE
The right video at the right time ❤ thank you guys for making this 😊
Hallelujah!!! I’m favored and blessed with $60,000 every week! Now I can afford anything and also support the work of God and the church.
Oh really? Tell me more!,how do you make so much monthly? I’m interested.
This is what Ana Graciela Blackwelder does, she has changed my life.
After raising up to 60k trading with her, I bought a new house and car here in the US and also paid for my son’s (Oscar) surgery. Glory to God.shalom.
I know Ana Graciela Blackwelder, and I have also had success...
Absolutely! I have heard stories of people who started with little or no knowledge but managed to emerge victorious thanks to Ana Graciela Blackwelder.
Solid episode overall, but a correction on CTR:
Do NOT take CTR at face value! It is an extremely context dependant variable. What a 'good' CTR is depends so much on your niche, supply and demand for the type of videos you make, how long after upload you look at CTR, which traffic source impressions & views come from, how broad your impressions are and much more...
Getting hung up on a specific CTR is nothing but a big distraction from the things that actually matter. Once you gain experience on your own channel it can be useful to judge whether you should try new packaging, but only if seen in the right context. Such as comparing it at number of impressions rather than time since upload & and comparing within the same traffic source.
“If they don’t click, they don’t watch”
That statement is just so powerful
Uhk
On the note of RUclips success, it will take a long time and can be like a rollercoaster sometimes. Definitely you cannot rely on it for income in the first year, at minimum
It’s awesome to have you guys talk about it 😉 awesome 🙌
Howareyoufeelingaboutmrbeast?
"Write 5 Ideas Down" is a really good tip. I generally don't write down any of my ideas, but this is a good sign to change that. Thanks!
Are You guys gonna talk about the beast allegations by dog pack, or are you gonna keep glazing and riding Mr beast like you have been
im a regular viewer but gosh this video had so much value. please do more videos like this. I would love a series where you go in depth education into each of these topics like a 40min video on thumbnail, 40 min video on ideation, etc. I think those videos would have great cpms for you guys. alex hormozi is doing in depth education style video series on business topics like sales marketing etc and you guys could do a more niche version of that like youtube business and separate it into different topics such as editing, filming, thumbnail, title, ideation etc
I think you would really enjoy Aprilynne Alter's videos. She has just that.
54% of adults wanting to be influencers is utterly depressing
Did you honestly take that number at face value-no grain of salt or digging or anything?
If you look it up, you'll see it's from an influencer marketing agency, Izea. See the conflict of interest?
The study also says 26% of social media users consider themselves "influencers".
The "study" asked 1200 social media users in the US. Consider, now, that Izea is targeted towards influencers. Hence, this survey most definitely skewed towards "influencers". Considering this, and that many people online like to lie in polls, these numbers are not weird.-It's like asking a room full of people at an influencer conference if they consider themselves influencers.
I am shocked sometimes at how incompetently or misleadingly carried out studies like these are - and at how many people take them at face value.
@@philip2205 I think you need to take this up with the creator of this video my guy. I didn't post the number, I just reacted to it. I've got no skin in this particular game so I'm not going to waste my time doing research on it that you did on it as I value other things more. Even if the number is 26% or even 10%, I still find that depressing.
No way that's accurate
@@fpstony I hope to god not.
@@aaronhall5715they said creators not influencers… Just because you have an idea of an influencer being x in your mind doesn’t mean it isn’t a valid career path. Say you’re a music producer helping other producers turn their passion into their hobby. Or you’re a gym creator doing coaching, is that really that crazy? It’s just a personal trainer digitalised… you wouldn’t have an issue if someone said they wanted to build a business, but then they talk about it online and help others and suddenly it’s depressing? See what I’m getting at here? You need to expand the way you look at creators, they’re the modern day teachers at scale, just it’s a more modular online education since people are realising college may not be for them more and more
Just wanted to thank y’all for sharing your professional/insider knowledge with your viewers for free. As someone who remembers how limited high-quality info used to be, it’s truly awesome that this has become a trend in recent years.
Absolute gold gentleman. Thank you for your contribution to the community!
Hello! I have never heard of you guys before and youtube showed me this video based on my searches within RUclips. I want to say thank you for being honest here. You guys have said things other creators have not, and you both were so transparent. I just wanted to say thanks! It means a lot when a creator of your audience size is as transparent as you guys were in this video means a lot. Thanks again.
The amount of value in the video is ridiculous. Thanks chaps 👏🏼
Such solid info ‼️👏🙏
I already have hundreds of ideas for videos. Assuming I can get my health in order, nothing can stop me from doing videos long term, whether it's profitable or not. I took notes while watching and will be adding it to my years long research hoard. This video discussed many aspects I have already thought about, but in much more actionable ways. I cannot thank you both enough!
I really resonate with the 85% rule. Had a recent video that I released where there was a lot more in that extra 15% that I wanted to do in terms of pacing, audio, and a few other details. I didn't want to hold myself back from releasing it outside of the deadline I set. A few days go by and it turns out being my most viewed video on my channel at 350k+ views. While there were some comments pointing at the things I wanted to improve, overall the feedback was extremely positive and showed that perfectionism has a time and place.
Good luck to all youtubers!
Recently I just passed the 200 sub mark and I'm so grateful 🙂
Congratulations
Samir, after seeing an Macbook photobooth video of you and seeing you now, wow, the transformation!! 👏👏👏👏
Grabbing my popcorn and notepad, thank you!!
Muyo??! Hey, I didn't expect to see you here. 😆
Love this vid! (Especially the packaging 😅).
We should connect! 💪💪
-Finally a video that REALLY resonates. Wil rewatch 5-10 times
-I'm STILL struggling to figure out my niche before starting, and I FINALLY feel a little validated by this video where they say I need to have 100 content ideas so that I can make 52 videos in a year (my goal would be 100 videos in 52 weeks).
But I'm grinding, getting closer!
Been wanting to be a RUclipsr for more than a decade and it's finally been going well this last year thanks to you guys!
Well someone has been watching Alex😏 Looking forward to this one✨
I just got this youtube channel back and relaunched it. Locking in and watching this video now.
That insight in the end is valuable… once you work hard and go through the steps, etc … they will come to you (similar thought to “be so good they cannot ignore you”) 😊 - Thank you for this masterclass.
The strange thing about social media is that you can put a lot of effort into making quality videos and staying consistent, yet see little to no results. I’m not upset about the 5 subscribers I have, since I do it mostly for fun and to share value with viewers, but it’s a bit frustrating when others put 10x less effort into their content and still get 100x more views and subsribers. It’s a weird space (just like the world in general). Anyway, don’t let it get to you-just keep going and don’t give up!
There’s no way this only got 90k views on the first week. There must be some real gold in here. Colin and Samir never disappoint
As someone that’s been consistently posting for the last few months, this video was so extremely helpful guys! I wrote down notes and I know I’ll watch this video a few more times so I can get a better understanding of everything y’all said. Keep killing it🙌
Been taking comprehensive notes on how to make a good content plan for YEARS and this video is honestly a Godsend in being the all encompassing video I needed to have a simple plan that lays out all the important points of the journey in an easy to follow format moving forward. Thanks as always boys! 🙏
You guys are always dropping the best content! Your knowledge is appreciated 🫡
Wow, you guys really gave me amazing insights. I think I been waiting for this video all these years to understand the formula to 'niching'. Thank you so much for sharing your knowledge(s)! 🙏
Informative RUclips videos like this are like reading an awesome book, which provides immense value.