How To Price Your Graphic Designs and get the Most Money for your Work

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  • Опубликовано: 15 ноя 2024

Комментарии • 120

  • @rando6655
    @rando6655 5 лет назад +38

    Thank you for being the only one on YT with freelance career advice who ISN'T under 25. ;)

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад +2

      Cycle, I figure bringing a little more real-life experience to the table is a good thing. If you are a younger designer, getting the POV of someone who is "closer in" to your age can be helpful. But for those who are mid-career or entrepreneurs, then this is the only channel for you IMHO...lol. Thanks for the props!

    • @4TheCreatives
      @4TheCreatives 4 года назад +3

      Lol... I’m 32 so I’m also over 25

    • @RigemortisTheGoth
      @RigemortisTheGoth 4 года назад

      Im 24, many of the influencers around my age often times have a much less informative style of presentation - you present the information in a form that is easily absorbed.
      Thanks Philip!

    • @edwinleroy8002
      @edwinleroy8002 3 года назад

      I know im randomly asking but does any of you know a method to get back into an Instagram account?
      I was dumb lost the password. I would appreciate any assistance you can offer me.

    • @joshuaowen6822
      @joshuaowen6822 3 года назад

      @Edwin Leroy instablaster :)

  • @tonybp
    @tonybp 6 лет назад +26

    Finally a video that doesn't beat around the bush when it comes to pricing. I've always charged basically by size of client, the benefits they're going to get from my work and the amount of work itself. One rule that I have is the moment the potential client starts complaining about my prices I send them another way. The cheapest clients give you the worst headaches and they're just not worth it.

  • @zilvmay
    @zilvmay Год назад

    Thank you for not just saying "ask for more"! Thank you for giving tangible thinking steps to figure it out

  • @mitigiant5328
    @mitigiant5328 5 лет назад +16

    The only video with zero dislike I’ve ever seen on youtube

  • @BronwynAlexandriaa
    @BronwynAlexandriaa 4 года назад +6

    I think this is the only beard/mustache combo I’ve ever actually liked! Love it!

    • @PhilipVanDusen
      @PhilipVanDusen  4 года назад

      Ok, now you are really trying to get on my good side...LOL.

  • @mandysanders8724
    @mandysanders8724 Год назад

    Thank you for adding the 3 examples into this. Great video!

  • @WinnieShek
    @WinnieShek 3 года назад +1

    Thank you for this! Still applicable 4 years later! Love evergreen content like this.

  • @BronwynAlexandriaa
    @BronwynAlexandriaa 4 года назад +1

    This is so UNBELIEVABLY helpful! All these other RUclips videos I find are just lack-luster and don’t have much useful advice at all. So thank you for sharing your knowledge!

    • @PhilipVanDusen
      @PhilipVanDusen  4 года назад

      Glad it was helpful! Thanks for the support and your kind review!

  • @xavandres
    @xavandres 5 лет назад +8

    Like it? ...I loved this. Thank you so much Mr. VanDusen!

  • @sel1015
    @sel1015 5 лет назад +2

    This was the only actual video that talked about numbers! Thank you so much, I appreciated this. :)

  • @geoffreynwachuk
    @geoffreynwachuk 7 лет назад +5

    Thanks for making this Phil! The SWIM TEST really does cover every angle to consider in pricing. I shared this video with some friends too, they found it very helpful

    • @PhilipVanDusen
      @PhilipVanDusen  7 лет назад +1

      You're welcome Geoffrey. Sorry I'm sure I totally butchered the pronunciation of your name...:-( I'm glad it helped. I made that SWIMTEST thing up just for the video!

    • @geoffreynwachuk
      @geoffreynwachuk 7 лет назад +1

      Nice.. maybe you should trademark it. No problem my name has survived many butcherings

  • @GearsinMotionGraphics
    @GearsinMotionGraphics 3 года назад +2

    Very, glad that I came across your RUclips channel. Very informative towards the complexities of how the graphic design business works!. Very straightforward and very detail oriented a upon business strategies.

  • @matrixphotodesign
    @matrixphotodesign Год назад

    Hi Phil I have a follow up question , do you have different design rates for different size clients? High , Low Medium for example?

  • @NicoleOsborneWunderstars
    @NicoleOsborneWunderstars 3 года назад

    Such encouraging words and lots of motivation for people to keep going.

  • @maimohamed3590
    @maimohamed3590 7 лет назад +2

    I watched a lot of videos about pricing my work but THIS VIDEO is the most useful one .. thank u so much 😀🙌🙏

    • @PhilipVanDusen
      @PhilipVanDusen  7 лет назад

      Mai, So glad you think so. I've been in the agency and corporate world for 25+ years and have been on both sides of the pricing equation - so I have a broader perspective than most!

  • @francisarthur-collinsjr4621
    @francisarthur-collinsjr4621 4 года назад +1

    Good to see you...
    Thanks for the help.
    Currently been tasked to develop a rate card for the company I'm working for.
    Great insight...

    • @PhilipVanDusen
      @PhilipVanDusen  4 года назад

      Francis, rate cards only work if all your clients companies are the same size (which they aren't) and all your projects have the same scope (which they don't) - as you can tell rate card targets can 'help' but branding and design can't be ordered for a menu usually. If it is, somebody (you or the client) ends up getting stiffed.

  • @matrixphotodesign
    @matrixphotodesign 3 года назад +1

    Hi Phil Great Video it the most comprehensive I've seen so far , I actually starting to use a similar System to price my Photo/Video work , I have a question for you. Do you present the client an overall price with deliverables or a break down by line item?

    • @PhilipVanDusen
      @PhilipVanDusen  3 года назад

      I break the work project into phases, depending on the scope of work. Like, Competitive audit, brand strategy, brand identity, brand guidelines, website, social media profiles, etc.

  • @DimitriBoyarski
    @DimitriBoyarski 6 лет назад +2

    Hi Phil, as a newbie working on free projects to get a portfolio going I take my sweet time with everything I do. One of my main concerns for when I go pro is knowing how much time are different types of projects expected to take. Your "in the nutshell" opinion vid on this would be most welcome. Thanks again for all the brain juice, big fan.

    • @PhilipVanDusen
      @PhilipVanDusen  6 лет назад +1

      Dimitri - that is a constant battle and no matter how much experience you have quoting jobs or determining the workload of a project there is always a possibility of the unknown. That is why it is CRUCIAL to spell out everything that is IN SCOPE and NOT in scope in your project proposal. "Scope Creep" has killed many a designer's business. That's another idea for a video! Thanks!

    • @josephzammit5023
      @josephzammit5023 5 лет назад

      Dimitri @

  • @janelf.9442
    @janelf.9442 6 лет назад +4

    Thank you so much for this! And thank you for using real number figures, a lot of people are still very vague when giving pricing examples. Perhaps you could you do a mini series on pricing on other design services like web design, brand strategy consulting & package design using your 3 Pricing SWIMTEST. Pricing and the business of design is something I really wish they taught when I ended up majoring in design. But again, thank you! Great video :D

    • @PhilipVanDusen
      @PhilipVanDusen  6 лет назад +1

      Janel, Thanks! You're right - its a tough subject to cover because with the huge range in skill levels in the industry and the massive pricing variations in global geography setting real $ numbers to the conversation can be hard.

  • @GirishVenkatachalam
    @GirishVenkatachalam 2 года назад

    Another bomb 💣 content Philip

  • @primefeliasiii9238
    @primefeliasiii9238 6 лет назад +1

    Very nice and concise way to do pricing. I also am struggling how to price my design services. This acronym will be very helpful. Thanks a lot sir for sharing. Most of the times i set the price very low thinking that i am a noob although i have been working in the industry for almost 8 years, but i am not that confident in my works, mainly because i have no mentor to show me the ropes that i can talk to. Sometimes i even think that i don't know what im doing or if my design is right or not. I feel like an impostor (yes ive watched that video too).
    Thanks a lot sir. God bless

    • @PhilipVanDusen
      @PhilipVanDusen  6 лет назад +1

      Prime, I don't usually accept links in my comments sections and have to delete them. Too many people take advantage and post a lot of spam and advertisements from themselves. I'd appreciate it if you could repost your comment without the link. Sorry - it' just my policy. I did take a look at your work though - and you are a very talented guy. Your 3D modeling is developing nicely. Keep at it. You'r doing great - just keep building and editing - your portfolio will get stronger over time. I have one suggestion: your portfolio looks a little choppy because you don't have your work organized in groups. Put all the 3D stuff together, illustrator illustrations together, web stuff together etc. Group them by style and media. Its hard to see what you are best at - or most passionate about. ~ Thanks for watching Prime!

    • @primefeliasiii9238
      @primefeliasiii9238 6 лет назад +1

      Philip VanDusen helo sir, sorry about the link. I already edited my comment and deleted the link. Thank u very much for looking at my portfolio and for the feedback. I really appreciate it. Will work on improving my portfolio soon. Your videos are very helpful. Thanks again sir.

    • @PhilipVanDusen
      @PhilipVanDusen  6 лет назад +1

      Prime - happy to help

  • @ChrisTopher09
    @ChrisTopher09 6 лет назад +1

    You hit the nail on the head!

  • @christianstylz6158
    @christianstylz6158 6 лет назад +3

    I've been trying to find the AIGA Price Guide you were referring to but can't locate it. Can you provide a link? Thanks!

    • @PhilipVanDusen
      @PhilipVanDusen  6 лет назад +2

      Christian, I'm so sorry I was operating off memory and thought it was AIGA 0 but I was thinking of the Graphic Artists Guild Pricing and Ethical Guidelines book: graphicartistsguild.org/handbook/cat/digital

  • @soukainaeljoumani7733
    @soukainaeljoumani7733 4 года назад +1

    Very helpful, thank you so much Philip 😀
    I'm interior architect, I took a graphic design course in college and loved it so much!! Even that I don't provide graphic design services but people ask my opinion and help all the time for free!! So I accept to charge for this services even that I'm not an expert. I really like minimalist design and exploring my self through this journey 😍🌈
    Do you think that charging 20 dollars per hour is good enough ? and how much clients revisions should i accept ?
    I like your content, thank you for your support 🙏

    • @PhilipVanDusen
      @PhilipVanDusen  4 года назад +1

      Soukaina, It depends where you are in the world and what the market will bear in terms of price. Charge a lower fee to get clients and build your client list - then as you become more popular - raise them.

    • @soukainaeljoumani7733
      @soukainaeljoumani7733 4 года назад

      @@PhilipVanDusen I appreciate your advice!! God bless you ✨

  • @randelkobby7174
    @randelkobby7174 2 года назад

    Thanks a lot. I needed this

  • @sushantsawrikar
    @sushantsawrikar 3 года назад

    Fantastic video.Really very good insight

  • @williamfedz6229
    @williamfedz6229 Год назад

    I am negotiating with a client to make her clothing artwork for screen printing, I was thinking on a flat rate of $200 usd a week for 10 designs, give or take… what do you think? Thank you in advance!

  • @Hermans86
    @Hermans86 7 лет назад +1

    Awesome content as always mr VanDusen, very helpful information, thank you so much!

    • @PhilipVanDusen
      @PhilipVanDusen  7 лет назад +1

      Øyvind, Thanks my friend. I have been getting a lot of people emailing me about this one. I think I'm providing much more specific information - that other people don't usually get into describing. I'm glad you found it helpful! Stay tuned.

  • @blessedisaacolupot
    @blessedisaacolupot 5 лет назад

    Thank you so much Mr Phillip... I am feel so in place. Gonna subscribe to your newsletter and share a few of my works

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад

      Hey Blessed Isaac Olupot! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Please shoot me a response email and tell me how you like the newsletter.

  • @ashleykrueger7106
    @ashleykrueger7106 6 лет назад +2

    Thank you very much, Phillip!
    I have a client I recently started working with and we're meeting tomorrow for the first time to discuss our project. I'm developing a menu, logo, and advertisements for her company and was wondering if you think that an invoice would be the best way to go? I've had clients in the past that I've charged at a flat rate and have underestimated the time it takes me to finish up projects. Do you usually charge a flat rate fee? (This might be a good video to make? Flat rate charges vs hourly/invoice.) Thanks so much!
    Best,
    Ashley

    • @PhilipVanDusen
      @PhilipVanDusen  6 лет назад +1

      Ashley - GREAT idea for a video. Thanks for the suggestion! I would recommend a flat fee. Clients don't like the open-endedness of paying hourly. They have to know what they are going to have to spend (even though pricing hourly is safer for you) to get the final products they need. Hourly is usually only acceptable for consulting, coaching, or smaller jobs. And even then you generally will need to get agreement to a target budget. Build a buffer into your project price. Or - make sure to state that a "change order" (increase in price) will be necessary if the number of revisions to the work exceeds X number of revisions -or if additional add-ons happen. Every time you underprice yourself - learn from the mistake and try to be more realistic next time.

    • @rando6655
      @rando6655 5 лет назад

      Wait, you've started working with them already? The advice I've always gotten, is that you need to have everything clearly outlined in writing & signed, as well as at least some of the $ paid, before you even start. As soon as I started sticking to that policy, everything became a lot easier. Anyways, I think that setting milestones with expectations (aligned with a payment schedule if possible) is a good way to make sure it doesn't get out of hand. Like Philip says you want to control the # of revisions, so having those checkpoints kind of works it into the system. The client has to be pretty flexible with the budget, though, for that to work. My work tends to be with clients who have long-term, evolving projects.

  • @Civie2000
    @Civie2000 7 лет назад +1

    Thank you so much, you have answered so much questions I had

    • @PhilipVanDusen
      @PhilipVanDusen  7 лет назад

      Hey M. Cognac! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!

  • @jarmelo2006
    @jarmelo2006 6 лет назад +1

    This was right on!!!! I have never saw this!!!!

  • @ropie82
    @ropie82 4 года назад +1

    Thank you so much for this!

  • @eazafy554
    @eazafy554 2 года назад

    Thank you this helps a lot

  • @leonardwitucke1
    @leonardwitucke1 4 года назад +1

    Fantastic advice!

  • @annap2190
    @annap2190 3 года назад

    you're so underrated

  • @elissae5020
    @elissae5020 6 лет назад +1

    Hi Phil,
    I'm a mid-senior level designer with a long list of accolades and a strong portfolio. In my freelance work I most often price hourly, and I was curious as to your feelings on that matter. Do you think that hourly is more for junior/novice designers and a flat rate is for more experienced? Is it a personal preference? Just wondering if I've been doing it wrong (or right!) this whole time.
    Thanks,
    Elissa

    • @PhilipVanDusen
      @PhilipVanDusen  6 лет назад

      Elissa, I change hourly for consulting - unless its a retainer (longer project timeline). I charge per project (flat fee) for design - for a specific deliverable(s). If you are somewhat senior and are charging only hourly IMHO you are short changing yourself - and leaving an impression of being a novice. Flat rates certainly signal a more experienced designer. That said, other creative pros - video editors, coders, and others sometimes charge hourly - it depends on the specialty.

    • @RCycleRider4Eva
      @RCycleRider4Eva 6 лет назад +1

      Thank you for your insight!

    • @PhilipVanDusen
      @PhilipVanDusen  6 лет назад

      Cheers!

  • @michaelmeacham4517
    @michaelmeacham4517 5 лет назад +1

    This was fantastic!!

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад

      Hey Michael - glad you dug it! Pricing is tough and relies so much on your experience level.

  • @hichk1991
    @hichk1991 6 лет назад +1

    Hey Philip ! i really loved all your videos you're such an inspiring person, i'd like if you could make a video about salaries for designers that works for AD agencies

    • @hichk1991
      @hichk1991 6 лет назад

      Philip, Thank you so much for the answer ! i actually moved to chicago not that long and some friends told me there's not big difference of salaries compared to NYC also they suggested me the website , by the way i have just one last question about job design titles at AD agencies, it's actually i'm getting little confused about which exact position i should target to apply for that match my skills ! jobs titles are little different compared to where i'm from, so i'd like to ask you if you could take a very quick look at my portfolio and would love to know from your experience how do you consider this type of portfolio as a job title ( back in my country it can be as : visualizer, senior designer, visual artist, Digital art )
      Thank you again, would really appreciate your feedback :)

    • @hichk1991
      @hichk1991 6 лет назад

      oups i do apologize for the links my bad i'll remove it by respect to your channel policy, and thank you so much for your answer i find it very helpful :) except i'm not sure if i would apply for CD cause i'm not really sure if i can fit for this position but i'll definitely do one day :)

    • @PhilipVanDusen
      @PhilipVanDusen  4 года назад

      Hey Hich k! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!

  • @imagicarolina
    @imagicarolina Год назад

    Thank you ❤

  • @GottaCatchEmHits
    @GottaCatchEmHits 7 лет назад

    Love the acronym! I had to read lots of blogs and e-books to understand that a lot of variables need to be factored into the pricing. Thanks again for sharing your expert advice in a easy to understand manner.
    Just got a part time job in Florida, I'll still be applying for bigger and better opportunities. But I think I'll try to find design projects to do for fun and start taking steps to get comfortable sharing content online. What do you think about posting personal projects on instagram, and maybe sharing tutorials on RUclips?
    Keep up the great work!

    • @PhilipVanDusen
      @PhilipVanDusen  7 лет назад +1

      Cristian, I think posting personal projects in Instagram is great. Any way to get feedback outside of your direct sphere is always a great way to gauge how your work is really being perceived. Go for it on RUclips! It's a great platform. Don't be afraid at sucking at the beginning. We ALL do. But you will get better and it will get easier over time.

    • @GottaCatchEmHits
      @GottaCatchEmHits 7 лет назад

      Philip VanDusen thank you, I appreciate the encouragement! I'll let you know how it goes when I post some stuff on my instagram.

    • @PhilipVanDusen
      @PhilipVanDusen  7 лет назад

      Cool. Do let me know how it goes!

  • @roselily3516
    @roselily3516 5 лет назад +2

    how to price a design work for product label??

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад

      Here's a place to start: consult the Graphic Artists Guild pricing guidelines (they tend to be high, so just keep that in mind).
      graphicartistsguild(dot)org

    • @roselily3516
      @roselily3516 5 лет назад +1

      @@PhilipVanDusen Thany you Sir

  • @stelladigitaldesign1350
    @stelladigitaldesign1350 3 года назад

    Excellent. Subscribed.

  • @BreannaMae
    @BreannaMae 4 года назад +1

    So I've been hired to design a sign that is going to be on the outside of a business building. The logo has already been designed and I know how the sign is going to look, so that's not the issue. My issue is what to charge for something like this.

    • @PhilipVanDusen
      @PhilipVanDusen  4 года назад

      Check the Graphic Artist Guild pricing guidelines - to get a rough idea. Or consult some other designers for feedback.

  • @kalpanamundhra6424
    @kalpanamundhra6424 7 лет назад +1

    I was actually looking for such video or needed advice on pricing my designs. But i still need help coz in India people don't pay much n for a junior designer it's really difficult to set the price. So please if you can help me.

    • @PhilipVanDusen
      @PhilipVanDusen  7 лет назад

      Kalpana, Youcan only price your work as high as the market will bear. But if you are good and you have proof (credentials/a great portfolio of work) you can price at a premium. My advice it do to market research. Find out what people at your level and in your location are charging. Ask other designer friends what they charge. Go on some forums with other Indian designers and ask around. Ask a question on Quora targeted at Indian designers. Email a few designers and act like you're a prospective client and get them to give you a ballpark price on a design project, a logo whatever. (I know this is sneaky but it is what lots of people do.) Good luck!

    • @kalpanamundhra6424
      @kalpanamundhra6424 7 лет назад +1

      Thanks, Philip. I'll work on it and will let you know the result. :)
      Thanks again. Have a beautiful life.

  • @AlAmin-ww1nz
    @AlAmin-ww1nz 3 года назад

    Wow

  • @zkhalid5832
    @zkhalid5832 5 лет назад +1

    Thanks 😊

    • @PhilipVanDusen
      @PhilipVanDusen  5 лет назад +1

      N Zee, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

    • @zkhalid5832
      @zkhalid5832 5 лет назад +1

      @@PhilipVanDusen for sure! I often watch your videos. You give the best advice ever!

  • @simplyhollieface2896
    @simplyhollieface2896 6 лет назад +2

    I get way less than any of these, I might need to up my game

    • @PhilipVanDusen
      @PhilipVanDusen  6 лет назад +3

      We ALL start somewhere. Get out there and hustle - don't settle. You may surprise yourself!

  • @yt_bharat
    @yt_bharat 7 лет назад

    Thanks. Regards n respect.

  • @annanymouse1234
    @annanymouse1234 3 года назад

    Og!

  • @AlAmin-ww1nz
    @AlAmin-ww1nz 3 года назад

    I'm a professional graphic designer Photoshop and illustrator expert... I'm from Bangladesh....... It besides india okay

  • @madness5693
    @madness5693 5 лет назад +1

    Tq

  • @GigamonstersMinecraft
    @GigamonstersMinecraft 6 лет назад +2

    I actually spend 5 hours on art and only charge 20$

    • @PhilipVanDusen
      @PhilipVanDusen  6 лет назад +3

      Thanks Gigamonsters! You're gonna drive us all out of business...:-(

    • @GigamonstersMinecraft
      @GigamonstersMinecraft 6 лет назад

      what should I charge tho for spending 5 hours on minecraft gfx

    • @vis7447
      @vis7447 5 лет назад

      Gigamonsters I think $20 is good, Minecraft gfx don’t really get that diverse.

  • @vipulrathod2428
    @vipulrathod2428 Год назад +1

    Sorry... not agree with your. you are Graphic designer not business advisor. so Just consult only of Designing related work only.

    • @PhilipVanDusen
      @PhilipVanDusen  Год назад

      Vipul, no offense, but you have no idea about my professional background, if you did, you wouldn't make such an uninformed comment. I suggest you check my Linkedin profile. After you do we can discuss.

  • @norbertfurst6293
    @norbertfurst6293 6 лет назад +1

    To me, your system doesn't sound very elaborate. You mix complexity, time spent, number of employees on the project, number of stakeholders, number of revisions like crazy to come up with: 250 k for a 300 mio. company, 20k for a 10 mio company and 10k for a "one man band" (or entrepreneur, as the big guys say).
    This calculates to less than one per cent of the revenue for the big company, 2% for the mid size company and somewhere between 2% and 10% for the small company. In my opinion, you oversell the small company, and you undersell the bigger ones.
    And you didn't even mention royalties, which is a big source of income when working for huge companies which don't change designs very frequently. The size of the client is completely irrelevant in calculating working fees, as you have to estimate the numbers of hours needed. The more hours you estimate, the higher the quote for the work. If you are good, you can always raise your hourly rate, but be serious when estimating the time needed for the project. If you're a brand by your own, you may quote whatever you dream of -- this is the "art" part of the trade :)

    • @PhilipVanDusen
      @PhilipVanDusen  6 лет назад

      Norbert, Thanks for your well presented POV and comments. I stand by my perspective - size of company plays a huge part in what agencies can and do charge clients for the very reasons I mentioned in the video and my work with a couple global branding firm bears out those facts and that approach. And as far as royalties - that arrangement (receiving royalties for branding work) is totally unheard of in the US market. In fact I have never heard of that happening until you mentioned it. Again thanks for watching - I hope to see you back.