I felt a nice and kind vibe while watching this video, would love to see Ben teaching more stuff. I love how even from thousands of miles away Ben can give the kindest vibe I have received in years just from a video. Good work man!
I still can't believe how this video got only 440k views in over two years! Like, what are these young designers looking for on the internet? Man! This video is gold and could easily be sold as a 200 dollar online course. I'm dead serious. I watch it everytime I work on a big logo project. This is like the 10th time. When the designing is done and presentation is on the horizon I always come back (just like now) to get focused and reminded on what matters, because you forget some things when doing other stuff beside logos. Kids wanna charge big for a logo but don't learn enough how to justify the price tag. My logos are maybe no better than average, but I do all the things beside designing (including a great presentation), and with all that I can charge 5-7 k without negotiating. That's why this video is so great.
1. Logo on light background with lots of negative space 2. Comparaison between the dark logo on light background and the light logo on dark background 3. Mock ups small and large size 4. Isolated logo
I've been there too. A simple solution to that - stop naming files "final" :) I always put a timestamp information at the end of the file i.e. project-name-logo-201810251230.ai (which is YYYYMMDDHHMM) Try it! It will change your life :D
This Video is a better explation than my class at University. Thanks so much for the efford. I didn't learn this stuff in University, i am watching this to learn more, so that i can do my own graphics. As a freelancer who has to learn everything from scratch, Videos like help me a lot to understand how running a creative buisness works. Thank you so much, this made my day
This is great. I have been a designer for a few(lots) years now and I have to agree with a comment posted a few years ago here, all those years spent at the Art Institute and this on of the best and most valuable lessons I have received.
Thanks Ben! I'm starting my design career and one question I have had around presenting my work is "what are the right questions to ask for when reviewing my work?". Guiding the feedback towards the user persona and asking if the work moves us closer to our goal are two insights I will definitely be keeping in mind on my next presentation.
12:30 So true about that ego boost. Once I presented a logo to a client in a beachflag and billboard mockup and they never thought about it to show their new brand that way. So my next job was to create that billboard and beachflag.
This is great advice and methodology. Looking back on the identity freelance work I have done in the past, I realized that sometimes being too transparent can also be a bad thing. You want to include the client in the creation process but don't forget that you are the professional that they hired for a reason. don't be afraid to guide the direction of the project and give your honest professional opinion and show how that would be of benefit to the client in the end. Love that this video lists the slides step by step, and helps to eliminate the prospect of scope creep.
Hey Ben, thank's so much for this! I was putting together a pitch deck this evening while watching and you helped me get my thoughts together as I was panicking re: delivering a logo tomorrow afternoon. Love the video. Thanks again--very generous.
I am always informed on something after watching your videos, but this one has really made me grow in a succinct and focused way. Thanks for the work and sharing!
Super useful practical common sense advise. I need to watch this again before presenting to clients. It's like listening to a really good friend who really wants you to succeed, like a mentor.
Man, this video is simply amazing, it's a perfect guide for beginner (and non) designer. It will help me so much! So grazie mille from an emergent graphic designer based in Sardinia. I owe you so many coffees
I've learnt so much insight about presenting. It's just like a mentor next to me. Basically tackle most of the problems that I faced while presenting my logo to the clients. Big thanks. On my next project I will try to use this methodology and see the difference! xx
I appreciate the "Psychology of Client Presentation", is there a Futur video featuring mostly Emily's part targeting behance / dribble / artstation style portfolio presentation platforms?
Thank you for this video. I am currently in the early stages of creating much of the brand identity for a friend's food company without any previous experience. It is a bit daunting without previous knowledge of what all needs to go into a logo and brand bible as a whole. This video was helpful for at least a portion of my workload. Thank you again.
I have never needed anything more than this. Thank you so much. I was just rounding up a logo design to present next week and this is definitely a step in the right direction. Thank you so much
Saw this video 2 days ago.. prepared my presentation yesterday... and crushed it today! They loved the first design so it went better than expected... but man.. I was so relaxed about it because I was prepared. THANK YOU! 🙏🏼
Ben thank you this a great video for many types of sales closes or deliverables meeting in a complex sales/consulting process. As a client the steps you’re going through show the original thought process that lead to the trademark chosen and is essential if someone tries to infringe or claim you infringed on their mark.
Hey guys! Don't know if this video came about because of the comment I posted in the community group (re: how do you present logo sketches/concepts) I've gotten some excellent community answers but I'm really grateful for this video "response". Great work Ben!
Just wow. This was amazing and extremely helpful! I created some logos for this project and had no idea how to present. This is phenomenal thank you so much!
So nice.Thank you so much. Have been studying at three different design and art institutes in 3 different countries and non of them was able to present such practical valuable content on logo design. You guys rock.
SUPER SUPER AMAZING! Really learned a lot of new things and made a lot of notes. @Ben I would like to ask is Emily's link removed or was it missed uploading at first place? As so many people have asked for it too. Thanks again you and Team Futur :)
Fantastic! I loved this presentation, if anything it reaffirmed that I'm doing things in the right direction. One thing I've found that works is bringing forward why you like a particular logo as the designer. I find it takes them out of their head and into yours! Clicked the bell! Can't wait to see more!
Great video. The first steps in the slide is a great idea and something I will adopt going forward. The mocks-up strategy I may disagree with though... Creating high-fidelity mock-ups can take a fair bit of time and add lot more cost to the client. Great if you wanna squeeze more cash out of them but not so great if you are working together in a budget/or trying to position yourself as great value. Why waste time creating these mock-ups for designs they will reject? I usually present the logos like you said - white, coloured, b&W + slight variants. When they choose a direction I will apply feedback, tweaks and then excite them with the full mock-up package to finish.
thanks for informative video!!! love your guys channel btw Ben where can i download Emily's mockup template with smart object??i checked the FREE RESOURCE LINK but couldn't find what i saw at the video it looks really useful :)))
at 7:54 I raised three fingers and waited for it :) The video is very helpful. I liked how you covered all the aspects of presenting your art. Thank you
As a User Experience designer. There is a lot that applies to presenting your interface and experience changes in this video. It was an excellent thought exercise for how the goals of the deck's content could be altered to fit the UI, UX, Product Designer field.
Another Great video, as usual, You guys are the best out there and very helpful. I've always struggled with my logo presentation and boom here you go with this. Problem solved. Just to give you some follow up. Since I watched the first video on this channel I went from not having business to now closing out 90 percent of my clients and charging a lot more than what I use to. And its pretty cool that you answer your comments it means alot, just saying. You guys are going to have a bag of money sent your way for sure. God bless you!
I think The Futur is doing so well in business that they're sharing this kind of high quality content, and at the same time, generating a high quality feedback. Congratz guys! Thank you for this! Shout out to Ben and The Sensei Chris 🔥
I'm having an idea of presenting only 1 proposal and a max of 2. The first round is you presenting 1 proposal to the client, talking about the master concept, the base and soul of the brand, presenting the design elements that support the concept, (colors, typefaces, signs, textures) and finally, mockups. There could be 3 scenarios A, B or C. Scenario A is proposal accepted, no changes, all clear. Scenario B is proposal accepted but some adjustments required (adjust the thing and make new presentation). Scenario C is proposal not accepted so you have to create new master concept (I see this second proposal as a guarantee for the client, instead of giving back money). If by the end the client is pleased then it's success, but if he's not satisfied I would then reconsider if its it's worth working again with client (this happens a lot and sometimes the best is to look for new clients I believe). What do you think?
I love watching Ben hitting the mic and video. I can tell the hard work you've put in and the growth over the past year. Wow. Kudos to Ben and Chris. Also, love this video - one of the all time best ever.
Hey Ben! I‘m not a logo guy but your approach is carefully done and I enjoyed watching it. And Aron, so many good details and steps included in this cut. 👍 and to the whole team: I like the new way you’re going. A lot of professional recordings and ideas summarized in a shareable video. It reflects your skills and equipment you play around with. And the sponsor is carefully included and absolutely fine!
This is honestly more than I bargained for. It was such an amazing wealth of knowledge that you shard. You also presented it so well. I got the information I didn't know I needed to ask about. Thank you so much, Ben, and the Futur :-)
Guys love you to the moon and back! Starting my own creative business in country where no one is that professional and no one wants to share their best practices and experience ( you know, eastern Europeans..). So you you are my best inspiration and advice. I didn't noticed that I spent a lot of time a day watching your videos and this time was the most valuable time spent on the internet. Thank you and hope you will make more and more! Following your steps and hoping for the best! Hope to see you all one day and discuss professionally.
Learnt so much from this video! Awesome! Started to use the tips you gave when presenting logos to clients and I haven't got a regection once in the 3 months since implimenting your advice. Thank you!!!
Ben Burns, thank you, thank you, one thousand times thank you. This is the best christmas gift I got. PS: I know asking "did we miss our mark completely?" is meant to break the ice. But doesn't that give the impression of being insecure of your work and results? wouldn't it be better to show more confidence at the end of the presentation, and breaking the ice in another way?
i'm with you on the icebreaker comment. i guess we all have to come up with a line that works for us. i think when he's staying that, he's being sarcastic (because we usually over deliver) that it becomes obvious.
I have watched this in 2020. Well, I've had issues presenting logos to clients, A friend of mine once called me a dictator as I always presented one option of Artwork, Be it logo, poster or business card e.t.c. to my client(s). I started presenting the same logo design in 3 different versions but with a few tweaks and this gave my clients the sense of choice. I don't really ask for feedback or comments, as Like you have said. "I send mail or Whatsapp" Am changing that effective immediately. This has been useful to me.
I am quite that dictator too, And What i do nowadays is share sketches before hitting illustrator then tweak the final one into 3 related ... Plus, I share jpg in black and white and a mockup that best suites the brand. I don't ask for feedback either, Because worse you do bring it, You have to explain properly ( Haha )... I love watching this video, Will create this kind of presentation according to Mr. Ben Barnes and share on my Behance...
This was really valuable. I do stylescapes & style guides for SMM clients and I loved your tips at the end about questions to avoid and not expecting feedback. Thanks, Ben.
Not all projects allow to do such developed presentations. Perhaps you guys only do big projects with big numbers. But how should smaller projects be done? Also this already goes into branding and identity design. When the first step is a logo, its kind of hard to do all the extra work for the mockups. Most need a design which is kinda making the brand. DOing this for all proposals is much work. That probably means you use big numbers for making a logo. I find the mockup process to be more like branding. Though it does help the client get a better feeling on how his/her logo will look and feel.
Its true that is a lot of extra work, but that extra work is both billable and valuable to the client and it is of tremendous help in the long run to have a solid foundation for your brand.
@@andreimariuteac your missing the point, not of it's a small client and thus not billable you make a quote #o you know what you will make on this project. Billable is when you work per hour
This is the first time I EVER write a comment on RUclips but I just feel like I have to. I usually open like 4 tabs randomly from videos I would like to watch within the next hour. So I did, and I was watching "I Wish I Knew This When I Started: Logo Design". The second one was this and I was just completely shocked to realize the same guy on the previous video was this one. I even went to the other video again to check his face and name just to be sure. It is amazing what The Futur did to him. In the first video, he was just shy and with low self-steem, telling the story of how he used to charge only US$50.00 for a logo. Now, I see this amazing guy who knows what he's talking about, with tons of confidence and find myself learning so much from him. Now he looks like he could charge US$10,000.00 for a logo. The Futur, you only know how to do magic with people. Thank you for all you give us. Watching you is way better than any school or institute. Good vibes to you all.
Very informative, especially the psychology of holding the client through each step of the presentation. Would appreciate seeing more of your teaching & coaching with the Blind designers if that’s at all possible? You have a great teaching style and approach Ben. Loved the content 👌
another question, what if you don't do a new identity for an existing company. what if I do an identity for a completely new company? (this question is targeted to "our goal is to build a new visual identity that...")
Nice tips about the way of discussing logo with a client, but anyway I think even if the design meets the project goals set, the client should also like it and feel somehow attached emotionally. But I do agree that it should be the main point to make decisions.
Refreshing video. So many soapbox scammy people on RUclips and you're authentic, professional, experienced... really liked this. As I watched this, I thought of times when a designer I've hired (perhaps outsourced a project to) starts really going in an opposite direction from where we took them. Perhaps there was a miscommunication, or their frustration starts to come across is rushed, and unpolished work. Perhaps its my impatience, but what do you guys do in this situation as the person hiring the designer? And... sadly, what if it starts happening to you? Where realistically, you just are gelling with the client?
I felt a nice and kind vibe while watching this video, would love to see Ben teaching more stuff. I love how even from thousands of miles away Ben can give the kindest vibe I have received in years just from a video. Good work man!
will do
I totally totally agree. I wish to see Ben in more tutorials
So true this guy is sooo nice and a great teacher!
I still can't believe how this video got only 440k views in over two years! Like, what are these young designers looking for on the internet? Man!
This video is gold and could easily be sold as a 200 dollar online course. I'm dead serious.
I watch it everytime I work on a big logo project. This is like the 10th time. When the designing is done and presentation is on the horizon I always come back (just like now) to get focused and reminded on what matters, because you forget some things when doing other stuff beside logos.
Kids wanna charge big for a logo but don't learn enough how to justify the price tag. My logos are maybe no better than average, but I do all the things beside designing (including a great presentation), and with all that I can charge 5-7 k without negotiating. That's why this video is so great.
I'm not even a designer and I'm learning from is for my SMM business.
I ask myself the same thing, why don't they watch this FREE education?
Make notes, would come in handy
No better than average and 5-7k budgets? Lol
Shhhhh.... They do not need to know.:)
This one video was better than an entire class at an Art Institute...
you said it. we didn't. :)
agree
Ugh
As an Ai alum, I 100% agree with this.
@@jasonstorey9545 sad, that's why I ugh, I also am Ai alum
This actually works. So far, I've used this technique on 3 clients. Worked like a charm. Thank you
1. Logo on light background with lots of negative space
2. Comparaison between the dark logo on light background and the light logo on dark background
3. Mock ups small and large size
4. Isolated logo
Then repeat for all x3 logo options
Then one slide with the 3 options.
Thanks for your recap.
I loved the way and honesty that I saw in this video, very very very informative
Exactly, I really thought that I was only me doing finale finale finals😁
Yes!!! I totally agree! ^^
That was honestly very informative and helpful. Thank you!
OMG，没想到会在这发现你
I laughed too hard at the "final final" - too many files of mine used to be named like that :'D
I've been there too. A simple solution to that - stop naming files "final" :) I always put a timestamp information at the end of the file i.e. project-name-logo-201810251230.ai (which is YYYYMMDDHHMM)
Try it! It will change your life :D
@@MarekMatysiak What do you mean by " HH"?
Me too, I'm cracking up in a starbucks
Maysoon Designs hour and minute
ME Too, lol
Probably the most informative futur vid so far, just sayin. Ben is the man.
This Video is a better explation than my class at University. Thanks so much for the efford. I didn't learn this stuff in University, i am watching this to learn more, so that i can do my own graphics. As a freelancer who has to learn everything from scratch, Videos like help me a lot to understand how running a creative buisness works. Thank you so much, this made my day
Literally waaay more educational than my university..... Thank you for existing!
You’re very welcome.
This video is priceless and I can watch it for free. What a time to be alive.
Definitely the best graphic design channel on youtube. Thanks for all the effort you put into this.
These 24 minutes were more useful to me than one semester of projects and studying. THANK YOU for making this video!
thanks. we feel the same way. knowledge distilled.
This is great. I have been a designer for a few(lots) years now and I have to agree with a comment posted a few years ago here, all those years spent at the Art Institute and this on of the best and most valuable lessons I have received.
I love this because I think a lot of it relates to how to set up a portfolio to show possible employers. Thanks so much!
one of the most influential videos for my designer career. you guys at THE FUTUR are just the best!
Very nice!
Thanks Ben! I'm starting my design career and one question I have had around presenting my work is "what are the right questions to ask for when reviewing my work?". Guiding the feedback towards the user persona and asking if the work moves us closer to our goal are two insights I will definitely be keeping in mind on my next presentation.
12:30
So true about that ego boost.
Once I presented a logo to a client in a beachflag and billboard mockup and they never thought about it to show their new brand that way.
So my next job was to create that billboard and beachflag.
Very cool.
This is great advice and methodology. Looking back on the identity freelance work I have done in the past, I realized that sometimes being too transparent can also be a bad thing. You want to include the client in the creation process but don't forget that you are the professional that they hired for a reason. don't be afraid to guide the direction of the project and give your honest professional opinion and show how that would be of benefit to the client in the end. Love that this video lists the slides step by step, and helps to eliminate the prospect of scope creep.
Such an amazing, helpful and organized video. Thank you Ben. Can't wait to see more!
Im not a logo designer (besides my own), but im still gathering gems here, applying it to how i want to present options to my future clients. Ty.
Hey Ben, thank's so much for this! I was putting together a pitch deck this evening while watching and you helped me get my thoughts together as I was panicking re: delivering a logo tomorrow afternoon. Love the video. Thanks again--very generous.
I am always informed on something after watching your videos, but this one has really made me grow in a succinct and focused way. Thanks for the work and sharing!
Awesome. Glad to hear.
"Stylescapes are like moodboards on crack"
BURNS, Ben - Circa 2017
Super useful practical common sense advise. I need to watch this again before presenting to clients. It's like listening to a really good friend who really wants you to succeed, like a mentor.
This video is phenomenal - brilliant thorough advice, very clear. And Ben - your tone is spot on, happy viewer here!
I feel like my life is completed after watching this...love it, thanks
Just found this 2 years after it was uploaded and man, the wealth of knowledge I gained in 24 minutes blew my mind!!! Thank y'all so much!!
Man, this video is simply amazing, it's a perfect guide for beginner (and non) designer. It will help me so much!
So grazie mille from an emergent graphic designer based in Sardinia. I owe you so many coffees
Are Emily's Templates available for download? I can't seem to find them.
Also looking for those.... or a tutorial on how to make mockups based on stock images, would be super useful for portfolio work and proposals!
I've learnt so much insight about presenting. It's just like a mentor next to me. Basically tackle most of the problems that I faced while presenting my logo to the clients. Big thanks. On my next project I will try to use this methodology and see the difference! xx
Awesome Video Ben!
A lot of valuable information.
Hey, hey! Not Ben, Mr. Ben.
Very pleased to see timestamps in the video description, bookmarking all creative design tutorials. Thank you for pointing me in the right direction!
I appreciate the "Psychology of Client Presentation", is there a Futur video featuring mostly Emily's part targeting behance / dribble / artstation style portfolio presentation platforms?
Thank you for this video. I am currently in the early stages of creating much of the brand identity for a friend's food company without any previous experience. It is a bit daunting without previous knowledge of what all needs to go into a logo and brand bible as a whole. This video was helpful for at least a portion of my workload. Thank you again.
YOU'RE MY HERO BEN!
Who doesn't love Tony :D 👋
Ben, I love the beard by the way.
I have never needed anything more than this. Thank you so much. I was just rounding up a logo design to present next week and this is definitely a step in the right direction. Thank you so much
Saw this video 2 days ago.. prepared my presentation yesterday... and crushed it today! They loved the first design so it went better than expected... but man.. I was so relaxed about it because I was prepared. THANK YOU! 🙏🏼
Ben thank you this a great video for many types of sales closes or deliverables meeting in a complex sales/consulting process.
As a client the steps you’re going through show the original thought process that lead to the trademark chosen and is essential if someone tries to infringe or claim you infringed on their mark.
Glad it was helpful!
Hey guys! Don't know if this video came about because of the comment I posted in the community group (re: how do you present logo sketches/concepts) I've gotten some excellent community answers but I'm really grateful for this video "response". Great work Ben!
2020 and this is still GOLD..kudos!
Solid. This is very well made.
Just wow. This was amazing and extremely helpful! I created some logos for this project and had no idea how to present. This is phenomenal thank you so much!
I had a great instant laugh on 12:00, didn`t expect to see Dr Evil here XD
And thanks for the informative video, it was really helpful!
So nice.Thank you so much. Have been studying at three different design and art institutes in 3 different countries and non of them was able to present such practical valuable content on logo design. You guys rock.
SUPER SUPER AMAZING! Really learned a lot of new things and made a lot of notes. @Ben I would like to ask is Emily's link removed or was it missed uploading at first place? As so many people have asked for it too. Thanks again you and Team Futur :)
Pure gold Mr. Ben. Thank you for this. Your walk through was spot on and exceptional.
"This is photoshop right?" That cracked me up for some reason
Fantastic! I loved this presentation, if anything it reaffirmed that I'm doing things in the right direction. One thing I've found that works is bringing forward why you like a particular logo as the designer. I find it takes them out of their head and into yours! Clicked the bell! Can't wait to see more!
Great video. The first steps in the slide is a great idea and something I will adopt going forward.
The mocks-up strategy I may disagree with though... Creating high-fidelity mock-ups can take a fair bit of time and add lot more cost to the client. Great if you wanna squeeze more cash out of them but not so great if you are working together in a budget/or trying to position yourself as great value. Why waste time creating these mock-ups for designs they will reject? I usually present the logos like you said - white, coloured, b&W + slight variants. When they choose a direction I will apply feedback, tweaks and then excite them with the full mock-up package to finish.
thanks for informative video!!! love your guys channel
btw Ben where can i download Emily's mockup template with smart object??i checked the FREE RESOURCE LINK but couldn't find what i saw at the video it looks really useful :)))
at 7:54 I raised three fingers and waited for it :)
The video is very helpful. I liked how you covered all the aspects of presenting your art. Thank you
As a User Experience designer. There is a lot that applies to presenting your interface and experience changes in this video. It was an excellent thought exercise for how the goals of the deck's content could be altered to fit the UI, UX, Product Designer field.
Thanks for the detail information. Every thing that you have said doesn't go to waste. Much appreciated.
Another Great video, as usual, You guys are the best out there and very helpful. I've always struggled with my logo presentation and boom here you go with this. Problem solved.
Just to give you some follow up. Since I watched the first video on this channel I went from not having business to now closing out 90 percent of my clients and charging a lot more than what I use to. And its pretty cool that you answer your comments it means alot, just saying. You guys are going to have a bag of money sent your way for sure. God bless you!
The value I'm getting from this guy! Incredible! Thank you! 🙌
I think The Futur is doing so well in business that they're sharing this kind of high quality content, and at the same time, generating a high quality feedback. Congratz guys! Thank you for this! Shout out to Ben and The Sensei Chris 🔥
I'm having an idea of presenting only 1 proposal and a max of 2. The first round is you presenting 1 proposal to the client, talking about the master concept, the base and soul of the brand, presenting the design elements that support the concept, (colors, typefaces, signs, textures) and finally, mockups. There could be 3 scenarios A, B or C. Scenario A is proposal accepted, no changes, all clear. Scenario B is proposal accepted but some adjustments required (adjust the thing and make new presentation). Scenario C is proposal not accepted so you have to create new master concept (I see this second proposal as a guarantee for the client, instead of giving back money). If by the end the client is pleased then it's success, but if he's not satisfied I would then reconsider if its it's worth working again with client (this happens a lot and sometimes the best is to look for new clients I believe). What do you think?
I love watching Ben hitting the mic and video. I can tell the hard work you've put in and the growth over the past year. Wow. Kudos to Ben and Chris. Also, love this video - one of the all time best ever.
sweet. thanks david.
This was exactly what I was looking for. Presenting to a new client on Monday and using this approach. Wish me luck...
Hey Ben! I‘m not a logo guy but your approach is carefully done and I enjoyed watching it. And Aron, so many good details and steps included in this cut. 👍 and to the whole team: I like the new way you’re going. A lot of professional recordings and ideas summarized in a shareable video. It reflects your skills and equipment you play around with. And the sponsor is carefully included and absolutely fine!
Thanks, thanks and thanks!
I will be using this advice for the rest of my life (saves video to playlist, forever)
This is honestly more than I bargained for. It was such an amazing wealth of knowledge that you shard. You also presented it so well. I got the information I didn't know I needed to ask about. Thank you so much, Ben, and the Futur :-)
we strive to over deliver
Wow, I just got a ton of values from this content .I don't know what to say.
Thank you
Thank you very much.
Guys love you to the moon and back! Starting my own creative business in country where no one is that professional and no one wants to share their best practices and experience ( you know, eastern Europeans..). So you you are my best inspiration and advice. I didn't noticed that I spent a lot of time a day watching your videos and this time was the most valuable time spent on the internet. Thank you and hope you will make more and more! Following your steps and hoping for the best! Hope to see you all one day and discuss professionally.
Solid!! Priceless! Ben, this one nailed it.
Learnt so much from this video! Awesome!
Started to use the tips you gave when presenting logos to clients and I haven't got a regection once in the 3 months since implimenting your advice.
Thank you!!!
Should have seen this video sooner. 😩 was feeling bum with my client
I'm learning more from this than any class that I've attended to. I love how detail this is.
I’m just starting out and have my first client. This is so incredibly helpful, thank you!
I've never got this in class...
this guy is a great teacher...
yes he is.
I need that bold font they use for the quotes lmao ^^
Futura Bold
This is pure gold dude. Thanks a lot! I'm studying hours and hours the content from thefutur. Amazing work, awesome team =)
Glad you enjoyed it!
1 millon dollars!!!
Shagadelic, Baby
I love this guy , he sounds so chilled and cool ! Of course very informative video as always
Ben Burns, thank you, thank you, one thousand times thank you. This is the best christmas gift I got.
PS:
I know asking "did we miss our mark completely?" is meant to break the ice. But doesn't that give the impression of being insecure of your work and results? wouldn't it be better to show more confidence at the end of the presentation, and breaking the ice in another way?
i'm with you on the icebreaker comment. i guess we all have to come up with a line that works for us. i think when he's staying that, he's being sarcastic (because we usually over deliver) that it becomes obvious.
Yes, underpromise - overdeliver. Simple but a robust technique that wins.
Ben, you da man. I'm designing a brand right now for a client, and this gave me some good inspiration to upgrade my presentation game.
I have watched this in 2020. Well, I've had issues presenting logos to clients,
A friend of mine once called me a dictator as I always presented one option of Artwork, Be it logo, poster or business card e.t.c. to my client(s).
I started presenting the same logo design in 3 different versions but with a few tweaks and this gave my clients the sense of choice.
I don't really ask for feedback or comments, as Like you have said. "I send mail or Whatsapp" Am changing that effective immediately.
This has been useful to me.
I am quite that dictator too, And What i do nowadays is share sketches before hitting illustrator then tweak the final one into 3 related ... Plus, I share jpg in black and white and a mockup that best suites the brand.
I don't ask for feedback either, Because worse you do bring it, You have to explain properly ( Haha )...
I love watching this video, Will create this kind of presentation according to Mr. Ben Barnes and share on my Behance...
This was really valuable. I do stylescapes & style guides for SMM clients and I loved your tips at the end about questions to avoid and not expecting feedback. Thanks, Ben.
Not all projects allow to do such developed presentations. Perhaps you guys only do big projects with big numbers. But how should smaller projects be done? Also this already goes into branding and identity design. When the first step is a logo, its kind of hard to do all the extra work for the mockups. Most need a design which is kinda making the brand. DOing this for all proposals is much work. That probably means you use big numbers for making a logo. I find the mockup process to be more like branding. Though it does help the client get a better feeling on how his/her logo will look and feel.
Dang Emily uses a big ass tablet!!! holy smokes. She must be doing paint jobs or so, i use a wacom small i find it faster to move around with that.
PS i dont see the link about Emily's file's. I know how this is done, but im curious for her workflow.
You should check out Pitchproof! Allowing you to create logo presentations quickly & easily! Usepitchproof.com
Its true that is a lot of extra work, but that extra work is both billable and valuable to the client and it is of tremendous help in the long run to have a solid foundation for your brand.
@@andreimariuteac your missing the point, not of it's a small client and thus not billable you make a quote #o you know what you will make on this project. Billable is when you work per hour
What a fantastic (and practical!) video!! Thank you for answering questions I didn’t even know I had (yet). 😂😂
This is the first time I EVER write a comment on RUclips but I just feel like I have to.
I usually open like 4 tabs randomly from videos I would like to watch within the next hour. So I did, and I was watching "I Wish I Knew This When I Started: Logo Design". The second one was this and I was just completely shocked to realize the same guy on the previous video was this one. I even went to the other video again to check his face and name just to be sure.
It is amazing what The Futur did to him. In the first video, he was just shy and with low self-steem, telling the story of how he used to charge only US$50.00 for a logo. Now, I see this amazing guy who knows what he's talking about, with tons of confidence and find myself learning so much from him. Now he looks like he could charge US$10,000.00 for a logo.
The Futur, you only know how to do magic with people. Thank you for all you give us. Watching you is way better than any school or institute.
Good vibes to you all.
it's pretty amazing how far ben has come.
Man this is pure gold. Thanks for sharing!!!
Very informative, especially the psychology of holding the client through each step of the presentation. Would appreciate seeing more of your teaching & coaching with the Blind designers if that’s at all possible? You have a great teaching style and approach Ben. Loved the content 👌
Thank you, This actually works. So far, I've used this technique on my clients
another question, what if you don't do a new identity for an existing company. what if I do an identity for a completely new company? (this question is targeted to "our goal is to build a new visual identity that...")
one of the best logo tutorials out there! mad kudos, Ben!!
Best video ever! Thanks a lot!! 👏👏👏👏
yay
Thank you, recently used this template to pitch and it made everything so smooth, fast and joyful. Excellent advice as always, you guys are the best!
If I could like this video a million times I would.
This is absolute gold. Thank you for this.
You're very welcome!
This video convinced me to start investing in the future.
Nice tips about the way of discussing logo with a client, but anyway I think even if the design meets the project goals set, the client should also like it and feel somehow attached emotionally. But I do agree that it should be the main point to make decisions.
This won me my thesis proposal
bravo
Refreshing video. So many soapbox scammy people on RUclips and you're authentic, professional, experienced... really liked this. As I watched this, I thought of times when a designer I've hired (perhaps outsourced a project to) starts really going in an opposite direction from where we took them. Perhaps there was a miscommunication, or their frustration starts to come across is rushed, and unpolished work. Perhaps its my impatience, but what do you guys do in this situation as the person hiring the designer? And... sadly, what if it starts happening to you? Where realistically, you just are gelling with the client?
Appreciate it!
I'm not a designer (I'm a copywriter) but I find so much storytelling value in these videos. Thanks, futur!
Ben Burns Will do! Thanks
Where have you been all my life. This is amazing! Thanks for the tips.