Designing a Brand Identity for a REAL Client!
HTML-код
- Опубликовано: 29 сен 2024
- Check out my brand new course 'The Client Process' here: go.abiconnick....
How I can help you ⬇️
👉Transform your Client Process as a Brand Designer
go.abiconnick....
👉 Wow your clients with easy-to-customize templates
go.abiconnick....
👉 Transform into a highly-skilled, confident logo designer
go.abiconnick....
👉 Elevate your biz with these FREE resources
go.abiconnick....
👉Free weekly tips, advice & exclusive videos:
go.abiconnick....
----------------------------------------------------------------------
After more content from me? ⬇️
Instagram: / itsabiconnick
TikTok: / abiconnick
I hope you enjoyed this style of video, let me know if you want to see more videos like this?!🎉You can also check out my client’s new branding in action here: instagram.com/theclayfulco/
First of all thank you so much for making this video.. I can see Clearly all of your process,,
So I hope you can make videos like this more.. I'm sooo interested.. because I can also learn a lot from your step by step in branding design process..
@@devinsora Glad you enjoyed it! More like this to come :)
This was awesome & so much work! Loved seeing this process & looking forward to more videos like this!
Thank you 😊💛
It was amazing. I am a beginner in designing brand identity. Can you guide us in detail on how did you manage all that data and organized it
I'm mesmerized by the typeface you created!! Everything looks so beautiful and well-though out from the logo to the pattern. Thank you for showing us footage from a real client process, this is so helpful and inspiring. Love the longer format videos!!
Aww thank you 💛 Glad you enjoyed the video, I have more like this coming 😊
You are truly an inspiration! You show us what working with a real client is and I actually, as a designer, have been learning a lot with you about the design process. You are a well organized and super creative professional and your videos have been a very good input on how to be a better designer. Keep up the immaculate work!
Thank you for the kind words 😊
I've been watching this channel for a while now, I've really seen your improvement and how much more energized you are! You used to work a separate job outside of graphic design while running this channel and I noticed how much it wore you down. I'm happy you're happy, now! ❤
Thank you for the kind words😊
What a wonderful video and very educative!
I just want to suggest if it would be possible for us to get like a follow-up on some of the brands you've designed identities for in the past, to see how they are doing currently and how the new and improved brand identity has helped to further their business.
Thank you! 🙏
Glad to hear you enjoyed it :) This is a great idea, I will make a note on it!
@@abiconnick thank you 🙌
I love your videos Abi! thanks for showing us the whole process overview in a short time! You are my motivation to became a designer. Love youu
Thank you 😊Rooting for you!
Absolutely incredible! Would you please continue to make full in depth videos like this and maybe show the file creation as well? How you package and deliver the files. It would be really helpful to see. Also would you consider making a video about licensing of images and fonts and all the copyright laws surrounding design. I've been trying to learn it but without much luck on the internet. You're the best teacher and it would be amazing.
Thank you 💛I have plenty more videos like this to come! I have noted down your suggestion :) appreciate your support!
Good video! Good customer who knows what she wants!
Have you ever had clients who didn't know much about strategy and/or artistic direction? Like they're not sure what they want. How do you manage that?
wow, I just curiously opened a brand identity video. and I am in love with your process and strategy with undertaking a project so smoothly. great content!
Thank you, really appreciate it :)
wauw, the value of this was PURE gold!! Thank you SO much for this!! Instant sub over here!!
So glad to hear, thank you :)
This is a really amazing video. I love your process and how detailed it is honestly. Lots of learning points gained. Thanks for sharing
Glad it was helpful! :)
Youre trully an inspiration, thanks fot the useful content!
I appreciate that! Glad you enjoyed the video 😊
absolutley loved this! also would love designing a brand from start to finish like you did a couple years ago those were my absolute favorite :))
I have a 'design from scratch' video coming out in 3 weeks :)
Please make the community
Great video! thanks for sharing!
Wow, your work is amazing. I'm a UI designer and my work has always been kind of just functional and lacking personality. I guess I need to learn brand/visual identity design. where do I start? Are there any good books you can recommend?
Amazing. As a fellow designer, I find your process super impressive, particularly onboarding. Where do you find the images for your moodboards from?
Thank you! I'm actually releasing a free course all on my onboarding process soon! If you're interested sign up to my newsletter as I'll be announcing it there when it's released! Here's a link: www.abiconnick.co.uk/newsletter
and to answer you're question I get my inspo and images from pinterest and pexels
@@abiconnick Awesome :) I'll check it out. Ah good old Pinterest and Pexels - thanks for letting me know!
you are such an inspiration 😍
Thank you so much 😀
love your content! was truly amazing to watch. Where can I find that script or do you not offer it as a template?
Thank you, glad you enjoyed it :) So I offer a bunch of templates on my website: www.abiconnick.co.uk/design-templates but the call scripts and other extras are exclusive to my cleint process course. With that said, I do plan to do a video soon on how to structure and have effectively strategy calls with clients, so keep an eye out !
SOOO GOOOD !
Thank you :)
Your videos are so inspiring...❤☺️
Really glad they are! Hope you enjoyed this one!!🎉
Wow! That's was great❤❤. Abi can you make video on font licencing. I don't know how can we do this😢😢 . Pls...
Thank you! Sure thing I will note it down :)
@@abiconnick A bigg thanks🤩🤩
inspiring ❤❤❤❤ Could you tell me which site you used to present the presentation to the client? 12:20
Thank you! It's not a website, I created a tempalte for myself in adobe indesign and illustrator so I could present my work professionally to cleints. you can get it on my website if you want: www.abiconnick.co.uk/product-page/brand-presentation-template
The logo mark is so similar to the Creative Cloud logo.
Hi Abi, could you show us how to use different envato mockup templates in depth?
P.s you are an absolute graphic design LEGEND ❤
Hey! I have a video here on it: ruclips.net/video/UdaZN5jA-2s/видео.html but can do a more in-depth one if needed 😊
Woohoo! Thanks
This is so amazing to hear, glad I've been able to help in some way :) wish you all the best!
If we've already purchased the portal, do we have to purchase again for the updated versions?
No I don't sell this version that's seen in the video this is just something I created for myself :)
Hi i have a question. I see when your are choosing the colors you are working in RGB, but when the client want to print something how do you make sure that the colors in CMYK are almost the same as in RGB?
If a clients business is predominantly offline - e.g they will need a lot of printed stationery for their business, I'll start in CMYK and convert to RGB as it's an easier translation. For their socials, I'd have a play with the Hue and Saturation so it's nice and vivid.
The gap between RGB and CMYK is pretty difficult to bridge. RGB are significantly more vibrant because of the light our screens emit so, it's hard to match them (sadly) I've heard whispers of printing suppliers getting closer to RGB colour pay off so I'm hoping in time, we'll be closer to RGB colours all day everydayyyy haha 😂
One thing I'd recommend is being transparent with your client in regards to how colours will be muted in real life because of printing limitations - that way, you won't be faced with complaints over something looking washed out.
Love this videoo!! so much information! Is there a way to buy your discovery call script? :)
Thank you, glad it was helpful 😊So I don't sell this individually as It's an exclusive resource within my course, along with scripts for a brand strategy call, other guides and templates etc. but you can check it out here if you're interested: www.abiconnick.co.uk/the-client-process
Which software you used for the presentation??
I created a tempalte for myself in Adobe Illustrator
amazing
Thanks :)
Clicked on the notification as soon as i saw designing a brand, just started a new branding project and watched like 7 of your brand design process videos. Can’t wait to get you course as soon as i can afford it 😍
AYYY thank you! I'm going to be doing lots more design-focused videos this year, which is exciting! Hope you enjoy the video and I really appreciate your support! (hopefully see you in the course!!)❤️
Thanks for sharing your behind-the-scenes process! Your ability to translate client ideas into visually stunning brand designs is commendable. I especially loved how you addressed client feedback and made thoughtful revisions...
Thank you for the kind words! I really appreciate it 😊
watching these guys mastring graphic design make me feel lefted behind fr 🙃
I want to know how to discuss the money with the client I always get stock around in that area n get very nervous
I think if you let them understand the amount of work you can do to help their vision it’ll be easier to talk money.
I used to be so insecure to even ask if I can receive the payment, but as I grow, I realized that this is not something *everybody* can do thus justifies your worth.
So yeah, maybe just grow into it :))
Just finished a Brand Identity for a smaller business and watching your video made me revamp my process cant wait for my next client now!
This is so great to hear! 😊 Wish you all the best on the next project!
I want the course so much but I am broke :{
Don't worry I'll still be posting plenty of stuff on here!
Hello Abi! I have one question, how many meetings in total you make in the full process? Thank you!
3 in total, Discovery call, strategy call and off boarding call. (sometimes there is a call about revision after i present the brand, if needed)
Hello, thank you for the precious informative content ! I have a question, would you say it is safe to have notion portals with clients given that those are online, anyone with the link can access it, I know it's hard to find a notion page that you don't have the link of but I guess if you are a hacker you may spend your days searching for those or designing robots that do... Anyway, have you got any info on safety about having a work in progress online ? Thank you
Glad it was helpful 😊 So on notion, the pages aren't accessible with just a link, the person also has to have permission to view the page (usually through their email address). You can make pages online, but for this case there isn't a solid reason to do so!
Great video. I was wondering how you gather correctly all the information during the meeting wit the client. Do you take notes or do you record the interview (with their approval), or anything else?
So I follow a script, to ensure I'm asking the right questions, and yes the meeting is recorded, so then I can go through it after and note down all the important info!
Amazing content - U Very skilled designer and giving all ur project this personal feel and touch like it! :) Keep up the good work
Thank you for the kind words 😊
i want the course but it is very expensive for me right now
especailly us in india and other economically weaker countries
:(
btw great video
Sorry about this, but don't worry I'll still be posting informative stuff on here and Instagram as well as my newsletter. The course is more for designers who are already making money from their design work!
ABI! Girrrrrl, you betta work! This video is immaculate. from the intro, to the detailed and transparent content and sharing, to the call to action and ALTERNATIVE call to action. Yes!
haha well thank you! 😊 Appreciate it 💛
WHAT WAS THAT PLATFOM YOU USED TO IDENTIFY THE BRAND TRAITS AT MINITUE 5:44?
?????
This is just amazing! THANK YOU SO MUCH FOR THIS VIDEO!!! However, I would like to pick your brain on the purpose of the strategy call after the questionnaire is filled out. What's your process for that? Do you go over the responses with them and dive deeper? Or do you have another completely different process? As of right now, I'm just sending a questionnaire and then moving forward with creating the brand strategy presentation. I want to improve my results and processes; therefore I would really appreciate your input on this
Hands down my favorite youtuber! Appreciate everything you do xxx
Aww thank you Maria, appreciate the support! x
Quick question, usually there’s a brand that needed a photography reference. Where we should find the photography references since every photos have copyrights
Would you be comfortable to share your template for your template for your Notion Dashboard?
Any thoughts or reaction to brutalism/brutalist graphic design maam? 😊
Please What apps do you use for the processes?
I mean the process of reaching out to your clients.
I'd love for you to create a new brand identity for my small business 😍
Wow, so this is what a professional looks like, i really have a long way to go
Everyone starts somewhere! My process never used to look like this, but I worked on it for years! You got this 😊
Thank you for showcasing your graphic design process!
Your in-depth conversations not only ensure customer satisfaction but also build stronger relationships with clients.
Your dedication to understanding their needs truly shines in your work!
As an upcoming Graphic Designer, im really enjoying this❤😁
Thank you for the kind words 😊 Glad you enjoyed the video!
My dream would be that you could make my brand identity but my budget is limited 😪
Just started a new business - how do I get you to do this for me??
Just wow... You are a real gem and a real star. Thank you for your work!
aw thank you 😊💛
I really enjoy this type of video but I love when you show the creative process instead of talking us through it once it’s completed. Like creating the mood board and logo.
Glad you enjoyed it! Don't worry I have that exact time of video coming in a few weeks :)
forever an inspiration 🥰🥰
Watched 11s after upload. My personal new record 😂❤❤
DEDICATION!!!!! Appreciate your support, thank you!
keywords that you often use to look for references on the internet?
It;s always an inspiration to see how you work
Hi @abiconnick
Video was really helpful! learned alot of insights. Just wondering which project management system are you using to onboard and manage your clients?
Thanks in advance
Glad to hear! I had a video on my Project management system here: ruclips.net/video/9Rt6EuGNZbg/видео.html&lc=Ugxq6s-s-uNPPDMC8ct4AaABAg
Hi Abi. How do you design mockups?
How do you get high paying clients?
tysm for all the detailed videos that you make. i could really learn so much!!!!
You're so welcome! 😊
Sorry, me again! Checked out the client portal video, it's really helpful. Thank you again. Just wondering now how you wrote your contract? Did you work off a template or create it from scratch?
Glad it was helpful! I wrote my from scratch and got a lawyer to help, but I have a free resource coming in a week or so that will help people write their own!
Hi Abi, thanks for sharing! I noticed that as part of your brand strategy, you write copy about the company e.g. About and Mission Statement. Is this a core offering? Where would you say that process ends if the client wants more copy for all their webpages etc?
No problem! Yes, this is part of my brand strategy core offering, but anything that falls outside of this scope would then be additional e.g writing website copy :) - anything that isn't strategy related, falls outside of the core offering
How can I learn all this from scratch
Thanks, Abi ! Learned massive things for my own work and branding projects. THIS IS ONE OF YOUR BEST VIDEO 💕☀️🪷, if possible then kindly make a video on how to make valid invoice and agreements to safeguard both parties and also on HOW TO use Notion as a Designer because you have organized your workflow very efficiently.
Will definitely purchase your course in the future, right now as per Indian Rupees and my Pocket I am not ready for this. MUCH LOVE AND BLESSINGS FOR YOUR COURSE. 💖
So glad to hear it, thank you 😊 I have noted your suggestions down! I appreciate the support regardless, and wish you all the best!
@@abiconnick 💖
Wow… I’m completely amazed and mind-blown in the best way! I absolutely love this design, and I’m so glad I clicked on that video RUclips suggested to me! You really did an amazing job on this one!
Thank you so much, I really appreciate it :)
Amazing videos as always Abi, we’ve learned from you more than we learned in years from youtube! I have one question though, at what stage do you start designing the packaging for the brand? Is it the one included in the presentation or designed after?
Thank you :) So if a brand requires extra touchpoints, like packaging, social media templates etc, I start this after the brand identity has been signed off!
I need your help in designing my brand 😌
Thank you so much for sharing this. It will be a great help if you can help me with creating a structure for any client, like the one you created for this client on Notion. I struggle a lot with planning, structure and timelines when it comes to a client. It will be great if you can share a format.
Thankyou
Glad it was helpful :) I have a video on my Notion set up here: ruclips.net/video/9Rt6EuGNZbg/видео.html
8:26 - I’m just curious, when laying out all the typography out on a page spread. Isn’t it hard to narrow down on a final concept when you have all that visual noise from all the other variants surrounding it. When the type has enough room to breathe they may look different and it might even change your perspective on it? What do you think.
Great point, so I usually drag my top 3 choices onto there own artboard to get rid of distractions :)
Thank you so much! I would love to see a video of the file delivering process! like organising the folders and everything because that seems kind of confusing to me. Thanks again love your process :)
Hi Abi, can you give us a rough idea of what you charged the client and from start to finish how long were you on the project
Hey! I can't give you an exact price, but my projects range from £5-£15k. and this project span over 6 weeks :)
Abi that's frickin cool. Can you upload a mockup tutorial
Thank you :) Yes of course, I'll add it to my video list!
@@abiconnick that's so kind of you that you replied. Can i dm you for some suggestions
What app do u use
Hello Abi, I was wondering if you have Behance Portfolio.
I followed all my favourite designers on there. Your my most most favourite but couldn’t find you there.
I really want to see you behance
As you my all time favourite
Thanks for the kind words :) I actually don't have one, I need to put one together!
@@abiconnick so excited 😆
More of these videos, please!
super helpful‼️
hello
I can't able to download your Must-Have Client Questionnaire template. from your website, i tried too many times, it's just loading on new tab after 1mint it will automatically close
What web browser are you using? I'd suggest trying a different one
@@abiconnick thank you very much, it's worked
It's been a week since I started to follow you and you are amazing! I have a question, when sending all the files, how do you send the pattern? PNG?
Ah thank you, I appreciate it :) To answer your question, I send a pattern as a png, pdf and eps (I create all my patterns as a seamless swatch, meaning they can create a repetitive pattern)
Thank you so much for taking the time to answer!@@abiconnick
Can you make a video about the project management system/client portal you use? Thank you :)
Have done here: ruclips.net/video/9Rt6EuGNZbg/видео.html but will do an updated version soon :)
@@abiconnick Oh amazing, thank you! Will check it out :)
im currently thinking of switching my career paths. and i've been done some research about brand identity and graphic design and they surely intrigued me. thank you for your videos!! they are helping me to get more confident to start again from 0
Hi Abi!
Hey!
This was seriously satisfying to watch. Love your meticulous and fun approach ❤
Glad you enjoyed it! 😊💛
Hello ABI
Hello, I hope you are well. I have designed a logo for my business that I would like you to see and if possible, give comments that lead to its improvement. How can I send it to you and get your opinion on it?
I truly enjoyed this video. I love BTS looks of how a brand executed the before and final stages to a logo/brand identity. Great job on Clayful Abi! i really love the colours and custom font you did for the brand 😊
So glad to hear, thank you Krissy! 😊🧡
@@abiconnick 🫶
❤❤❤❤
That was so cool
❤❤❤
hi abi hope you're doing well .love to watch your videos . long story short i have a baby of confusion in logotypes at one side we study that there are 7 to 8 types of logo . but when you are making logo for a brand you don't talk about logo type . you made 2 variations of the main logo . in which type they lay in ? please guide me i am little perfectionist designer .
hi i have one question "how to send design to client ?" bc i really do'nt know and i am new graphic designer so please help me
Can you brand or re-brand a tea company or tea product looking forward to see your work 💖..
Tally looks like a cool plugin for Notion but I had some setbacks with mapping the properties. I'd be happy to hear any more Notion tips and tools you use to make the most of it. Thanks for all the vids!
LOVE this!! So helpful and insightful, Abi!
Thank you Lydia :) Glad it was helpful!
You were literally my favorite RUclipsr until you changed the content!
Finally a comeback 🎉❤
You have lot😁 of hoodies abi
😂 blame the uk weather for being cold, feels like we only get one month of sun a year!
How much you charged for Branding???