8:23 Acme Inc?... Oh well, in any case, I work as a customer service rep and I was a little bit puzzled when the brand didn't provide the tone of voice for us. Then, my employer didn't do it either and it was a bit baffling, specially as a person that can be very blunt at times , so not getting fired during training was my objective... In that phase I began poking around and found where the chat history was, all I can tell you: I couldn't help but to laugh at the lack of tact, some people can display in professional settings. If you care about your Brand, please provide the guidelines as to how to address customers. Most reps are young (mid 20s), there is no training on non violent communication, and even internally there might be no guidance, on empathy and such. In a nutshell, do the homework.
What's missing from all these are Motion Brand Toolkits for use in Video Presentations. And due to the dynamic and wide-ranging applications of video, the way to do it is with Adaptive and Responsive Motion Graphics Brand Toolkits.
This channel is so underrated. My background is in graphic design and I’ve been out of the design field for a while. I’ve recently decided to brush up on my knowledge as intend to start my own brand and this channel is a gold mine!
So glad to hear that you enjoyed the presentation - we're always striving to create helpful and educational content, so it's great to hear when people find it valuable.🙏
Yes, Many use the term “brand guidelines” interchangeably with “Style guides” but the difference is the strategy and application of the brand beyond the visuals.
8:23 Acme Inc?... Oh well, in any case, I work as a customer service rep and I was a little bit puzzled when the brand didn't provide the tone of voice for us. Then, my employer didn't do it either and it was a bit baffling, specially as a person that can be very blunt at times , so not getting fired during training was my objective... In that phase I began poking around and found where the chat history was, all I can tell you: I couldn't help but to laugh at the lack of tact, some people can display in professional settings. If you care about your Brand, please provide the guidelines as to how to address customers. Most reps are young (mid 20s), there is no training on non violent communication, and even internally there might be no guidance, on empathy and such. In a nutshell, do the homework.
Hope you achieved your objective 😁
Not providing training to anyone on the front lines of your brand is a disaster waiting to happen
What's missing from all these are Motion Brand Toolkits for use in Video Presentations. And due to the dynamic and wide-ranging applications of video, the way to do it is with Adaptive and Responsive Motion Graphics Brand Toolkits.
Thanks for sharing
I am a graphic designer. and just start brand identity work your video is very helpful & informative Thanks.
Delighted you got value 👍
This channel is so underrated. My background is in graphic design and I’ve been out of the design field for a while. I’ve recently decided to brush up on my knowledge as intend to start my own brand and this channel is a gold mine!
Delighted you got value 👍
Such rich, quality piece of informative video! I love structured content, and this is structured content.
Glad to hear it!
Thanks for the free presentation! I appreciate educational content!
So glad to hear that you enjoyed the presentation - we're always striving to create helpful and educational content, so it's great to hear when people find it valuable.🙏
Goat
Thank you
One of my favorite brand guidelines is the charity: water guide ... and glossier's social media guidelines
Excellent video-so thorough! Thank you.
Glad it was helpful!
Thanks for sharing. The Audi Brand Guide is dope
You bet
Excellent ❤ thank you
Most Welcome
Sir Stephen is a legend, I celebrate you sir!
Than you 👍👍👍
Thank you for a great video!
My pleasure!
Thank you!
You're welcome!
Mastery indeed, my man.
Thank you !!
awesome content 👏👏
Thank you 🙌
Brilliant!
👍👍👍👍
So is brand guidelines same as brand strategy document
Yes,
Many use the term “brand guidelines” interchangeably with “Style guides” but the difference is the strategy and application of the brand beyond the visuals.
Very details you explained.
Thanks ❤
So nice of you
can you tell me which app or website to use to bulid those thing
canva is great for most professional creativity
mad helpful and insightful, thank you!
Glad it was helpful!
You are the best ! Please keep doing this videos
Great to hear thank you 🙏
Brilliant work ! ! !
Thank you, Maestro👍x10
Many thanks! 👍👍👍👍👍
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