The story behind Rynox! | The PowerDrift Podcast

In this episode of the PowerDrift Podcast, we speak to Shameen Deshmukh Co-Founder and Head of Operations at Rynox to get the complete backstory of how one of India’s first indigenous riding gear and luggage brands came to be. Shameen also tells us a little about future products and how you can land a job at Rynox.
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[@BuluBiker]

Amazing Podcast Varun,
Rynox is the best riding gear brand from India. Especially the team is really great, they always welxome suggestions n act accordingly.
All the best to the whole team

[@RYNOXGEAR_YouTube]

Thank you so much for your kind words! We're thrilled to hear that you think Rynox is the best riding gear brand from India. Our team is always working hard to provide the best products and services, and we truly value your feedback and suggestions. Ride safe! 🏍

[@v2aroy]

As Varun mentioned there needs to be a backpack that can be mounted either on tanks or pillion seat as well. Two features it needs to have:
1. Enough shockproof padding so that laptops can remain secure even if mounted as a tailbag
2. Have some strapping mechanism to secure the helmet on the bag that makes it easy to carry
I have been hunting for one but this is a space where there is scope of growth.

[@kkp1023]

I was a highschool kid back then around 2014-15 in a small coastal town of Karnataka when I saw a riding group on their superbikes with rynox gear. I don't remember what bikes they were but I distinctly remember the rynox brand and had thought how cool it looked. Now the first riding jacket that I got when i got my own bike 2 years ago was the rynox Air GT3

[@abhimanyughoshal]

Loved hearing about the past, present, and future of Rynox! Shameen seems like a smart cookie, and the brand produces excellent gear. This conversation was crisp too, great job Varun!
Looking forward to seeing what they come up with in the future. And yay for the return of Cramster!
Bring on the Viaterra folks soon too!

[@RYNOXGEAR_YouTube]

Thank you so much for your kind words and support! We're thrilled to have shared our journey with you, and we can't wait to bring you more exciting gear in the future. Stay tuned for what's coming next, and we're equally excited about the return of Cramster! 🙌

[@kevindlima3392]

Bruh, I'm literally at a Rynox store right now.... 😂...

[@ssc1348]

Yes!! Backpacks! Also please bring in boots for the entry level segment.

[@nimbus_7650]

As a loyal customer of the brand , I would like to thank entire team of Rynox from Founders to the employee for giving us satisfaction of quality products, value for money products. I am using all my gears from Rynox only. Actually I bought gears first then I bought Bike. And many thanks to PD also for making such a lovely & informative content.

[@sanketwaje5511]

oh yes

[@RYNOXGEAR_YouTube]

Wow, what an amazing journey you've had with us! Thank you for choosing Rynox for your riding gear needs.We're proud to have played a part in your riding adventures. 🙌

[@Laudeep]

Inspiring ✨️

[@athreyanpadmanabhan]

An ox is a castrated bull. Castrated just to contain a bull's aggression. Just saying...
But saying that, I'm a big fan and a repeat customer of rynox.

[@shashanksalunke1864]

That is the reason why Rynox is a hit !
31:41
Business needs this

[@SwatejK]

Bring in people from Cramster, let's learn from them as well.
Bring in people from Viaterra, Solace, DSG, ProSpec, etc. loved the Podcast

[@SwatejK]

Cramster can be the OG sub brand, like retro gear, leather gloves, leather jacket etc..

[@Dheeeeraj]

Great podcast! Want such people to be called for the podcast.
Good job Varun!

[@kshitijbhole2647]

Great video team. Have been using rynox but wasn't aware of all this.....feels good to hear all this....

[@kshitijbhole2647]

Also I'll like to add that develop some kind of offroad focused riding armour/ jackets....The offroad community is in reading and Indian brands are still to enter that territory of gear.....and people would be happy to spend extra for that separate set

[@kshitijbhole2647]

should've waited till the end....but super happy

[@RYNOXGEAR_YouTube]

We're so glad you enjoyed hearing the Rynox story! We believe that sharing stories is a big part of what makes the riding community so special. 🙌

[@Whatreally123]

I listen to 90s bollywood while riding. Theyre nice and feels relaxing like you know youre at a barber shop on a Sunday. I know the lyrics i know the tunes and its just easy. While driving its a lot of metal though.

[@ALCATRAZ_10]

I have heard from many vendors that the quality of RYNOX products has gone down. And there are way too many supply chain issues.

[@ALCATRAZ_10]

Thats why I bought Solace

[@nitheeshudayan]

Will love to see Helmet,Racing suit, boots fromthe house of Rynox

[@shivamgupta-vg4co]

Man of culture suggesting tracks from Naruto and DBZ. 🤝

[@speedwheels9140]

Have Rynox Tornado from 2014. Still have it.

[@RYNOXGEAR_YouTube]

Hey! Your 2014 Rynox Tornado Jacket/ Gloves have certainly stood the test of time We're honored to have been with you on your riding adventures. Happy riding!🙌

[@SandhyaDeshmukh-mg2mw]

I LOVE RYNOX

[@SandhyaDeshmukh-mg2mw]

I love RYNOX

[@PranjalMohan]

Nice ❤❤

[@kshitijbhole2647]

wait a sec, which is the rynox offroad jacket?

[@YOUNICKCREATION]

🎉🎉🎉🎉

[@ganjay_goblin]

i wear my cramster jacket till date 😊

[@vinaychinthla314]

Next up maddog😊

[@hussainhasta3997]

Creativity 😂 every rynox product is a reverse engineered product of revit eg revit H2O jacket rynox H2GO jacket 😂

[@vijayaraghavanar9954]

First 🏍