The Best Community Involvement Award (2 of 2), Aura Freedom's End Femicide

The Canadian Out-of-Home Awards 2024 winner (2 of 2 in a winning tie) for the Best Community Involvement Award.
Campaign Details:
Twenty6two collaborated with Forsman & Bodenfors and Veritas Communications to support the
grassroots organization, Aura Freedom. They created a compelling campaign to raise awareness
about femicide in Canada and motivate citizens to demand government action.
From November 25 to December 15, 2023, UB Media’s place-based OOH networks generated 3.4 million COMMB impressions by targeting specific Restobar and Residential locations across Ontario and Canada. The campaign featured bold, impactful creatives, including the creative use of a body bag in visuals, to effectively stir public action.