The Best Global OOH Award Runner Up, Maybelline New York's Extend Your Lash Reality Campaign
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- Опубликовано: 16 окт 2024
- The Canadian Out-of-Home Awards 2024 runner up for the Best Global OOH Award goes to Maybelline New York's "Extend Your Lash Reality" Campaign.
Campaign Details:
Maybelline’s Falsies Surreal Extensions Mascara, boasting 10x volume and a transformative +36% length boost, demanded a ground-breaking launch. The goal: captivate late Gen Zs and early millennials, boost awareness and drive sales.