The Best Creative Award Runner Up - Scene+ Rewards Program's Make It Rain Rewards Campaign

2024 Canadian Out-of-Home Award runner-up campaign for "Best Creative Award" went to Scene+ Rewards for their Make It Rain Rewards campaign.
Campaign Details:
To showcase breadth and depth of the Scene+ rewards program while contextually aligning to the core creative message ”Make It Rain Rewards”, PHD, Talon & Rethink partnered with Quebecor Out-of-Home to build hyper contextual connections to everyday Quebecer moments.
Scene+ activated a TSA takeover in Dorchester Square, Montreal, with a custom built 10’ sculpture and wind machine for a street activation - giving away Scene+ points and gifts. The activation was complimented with sponsored weather segment on Quebec’s #1 morning show, Salut Bonjour.
The TSA wind machine activation was performed on April 5th, the morning of the historic Quebec ice storm, with audiences tuned into Salut Bonjour to monitor the approaching weather and school cancelations.