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COMMB
Канада
Добавлен 16 фев 2016
Canadian Out-of-Home Marketing & Measurement Bureau - the national not-for-profit organization for the Canadian out-of-home (OOH) industry.
COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats, and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives.
COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats, and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives.
The Canadian Out-of-Home Awards 2024
The Canadian Out-of-Home Awards 2024 commenced on May 30. Here are the highlights!
Video Credit: 1MPRESSION Media.
Video Credit: 1MPRESSION Media.
Просмотров: 270
Видео
The Best Community Involvement Award (2 of 2), Aura Freedom's End Femicide
Просмотров 60Месяц назад
The Canadian Out-of-Home Awards 2024 winner (2 of 2 in a winning tie) for the Best Community Involvement Award. Campaign Details: Twenty6two collaborated with Forsman & Bodenfors and Veritas Communications to support the grassroots organization, Aura Freedom. They created a compelling campaign to raise awareness about femicide in Canada and motivate citizens to demand government action. From No...
The Best Creative Award Runner Up - Scene+ Rewards Program's Make It Rain Rewards Campaign
Просмотров 24Месяц назад
2024 Canadian Out-of-Home Award runner-up campaign for "Best Creative Award" went to Scene Rewards for their Make It Rain Rewards campaign. Campaign Details: To showcase breadth and depth of the Scene rewards program while contextually aligning to the core creative message ”Make It Rain Rewards”, PHD, Talon & Rethink partnered with Quebecor Out-of-Home to build hyper contextual connections to e...
The Best Multi-Media Award Runner Up - Nutella's, Savour the Beauty of Canada Campaign
Просмотров 149Месяц назад
2024 Canadian Out-of-Home Award runner-up campaign for "Best Multi-Media Award" goes to Nutella's Savour the Beauty Campaign. Campaign Details: Savouring the beauty of Nutella along their journey, flyers and downtown Toronto commuters were tempted by these distinctive ads. PATTISON’s airport advertising options provided unparalleled visibility and the perfect canvas to showcase the beauty of Ca...
The Best Digital OOH Award & Best Client-Direct Award, Air Transat's Win Back Sunlight
Просмотров 67Месяц назад
The Canadian Out-of-Home Awards 2024 winner for Best Digital OOH Award AND Best Client-Direct Award. Campaign Details: With the dreaded return to Normal time in November, Canadians see the effects of earlier darkness on their routine. This year, Air Transat, a challenger airline company, helped Canadians gain back this lost hour of sunlight by giving them a chance to win an all-inclusive trip t...
The Best Global OOH Award - Destination Toronto's You Gotta See What We See
Просмотров 51Месяц назад
The Canadian Out-of-Home Awards 2024 winner of the Best Global OOH Award goes to Destination Toronto's, You Gotta See What We See Campaign. Campaign Details: With more than 53% of its residents born outside of Canada, Toronto is a city that values diversity and inclusivity, which enables different perspectives to meaningfully impact and co-create the city’s culture. It’s what sets Toronto apart...
The Best High-Impact Award Runner-Up, Pet Valu's Take Me Home Tonight Campaign
Просмотров 46Месяц назад
The Canadian Out-of-Home Awards 2024 runner-up for Best High-Impact Award goes to Pet Valu's "Take Me Home Tonight" Campaign. Campaign Details: Transforming Spadina station into a distinctive animal shelter display involved the creative use of personalized decals with pet names, highlighting the benefits of adding a furry family member to your home. The cleverly designed decals gave the impress...
The Best High-Impact Award, KFC's Fry Funeral
Просмотров 61Месяц назад
The Canadian Out-of-Home Awards 2024 winner for the Best High-Impact Award goes to KFC's Fry Funeral. Campaign Details: When the KFC client acknowledged the rather negative perception of one of their core products, the French Fry, Wavemaker took the opportunity to flip the negativity on its head with the introduction of KFC’s New Seasoned Fries. We could not launch the revitalized fries without...
The Best Classic OOH Award Runner Up - Cheetos (PepsiCo Canada), SponsorTIPS Campaign
Просмотров 64Месяц назад
2024 Canadian Out-of-Home Award winning campaign for "Best Classic OOH Award" goes to Cheetos (PepsiCo Canada)'s SponsorTIPS Campaign. Campaign Details: Cheetos left its mark on movie star Simu Liu’s fingertips as well as in the minds of Torontonians last year. This horizontal poster extension was anything but cheesy as it utilized an innovative dual-lit technique to highlight the hallmark of e...
The Best Data-Focused Award - Tim Horton's CaffenAIted Campaign
Просмотров 69Месяц назад
The Canadian Out-of-Home 2024 Award winner of the Best Data-Focused award. Campaign Details: Looking to refresh their brand image by joining the conversation around the explosion of AI, Tim Hortons conducted an experiment to determine if AI could experience the benefits of coffee, and shared their results through a creative multi-media OOH campaign. Locations were selected using 3rd party data ...
The Best Data Focused Award Runner-Up, Uber Eats Only On Uber Eats Campaign
Просмотров 27Месяц назад
The Best Data Focused Award Runner-Up, Uber Eats Only On Uber Eats Campaign
The Best Use of Digital Runner Up - Pizza Pizza's, Pizza Pizza Stuffed Crust Campaign
Просмотров 25Месяц назад
The Best Use of Digital Runner Up - Pizza Pizza's, Pizza Pizza Stuffed Crust Campaign
The Best Multi-Media Award - Paw Patrol's Pups, Planes & Pupmobiles
Просмотров 47Месяц назад
The Best Multi-Media Award - Paw Patrol's Pups, Planes & Pupmobiles
The Best Creative Award - IKEA's Moving Day Stunt
Просмотров 132Месяц назад
The Canadian Out-of-Home Award 2024 winning campaign for "Best Creative Award" went to Ikea for their Moving Day stunt campaign. Campaign Details: TSA Stunt Elements: 3D Rooftop structure with custom designed, 8 foot tall stacked, IKEA branded moving boxes. The TSA frame was wrapped in a custom cardboard box-style vinyl wrap that transformed the entire shelter into a giant moving box to visuall...
The Best Client-Direct Award Runner-Up, Sico Paint's The Colour Swatches Mural Campaign
Просмотров 16Месяц назад
The Canadian Out-of-Home Awards 2024 runner-up for the Best-Client Direct Award goes to Sico Paint's "The Colour Swatches Mural" campaign. Campaign Details: No time to select your colors for your new home? Sico’s got you. In collaboration with Publicité Sauvage, we put up a 40-foot-long impactful mural in one of Montreal’s busiest neighborhoods. The mural was made from more than 286 removable S...
The Best Community Involvement Award (1 of 2), Silk's Bee Hotel
Просмотров 52Месяц назад
The Canadian Out-of-Home Awards 2024 winner (1 of 2 in a winning tie), Silk's "Bee Hotel" campaign. Campaign Details: Silk Canda is a pioneer plant-based brand that is committed to raising awareness about the declining bee population in Canada and its impact on our food systems. The brand had begun the Bee Hotel program by partnering with Pattison and a team of entomologists from the University...
The Best Global OOH Award Runner Up, Maybelline New York's Extend Your Lash Reality Campaign
Просмотров 18Месяц назад
The Canadian Out-of-Home Awards 2024 runner up for the Best Global OOH Award goes to Maybelline New York's "Extend Your Lash Reality" Campaign. Campaign Details: Maybelline’s Falsies Surreal Extensions Mascara, boasting 10x volume and a transformative 36% length boost, demanded a ground-breaking launch. The goal: captivate late Gen Zs and early millennials, boost awareness and drive sales.
The Best Classic OOH Award, The Strong National Museum of Play Campaign.
Просмотров 75Месяц назад
The Best Classic OOH Award, The Strong National Museum of Play Campaign.
The Best Community Involvement Award Runner Up, Swab The World's Patients Campaign
Просмотров 19Месяц назад
The Best Community Involvement Award Runner Up, Swab The World's Patients Campaign
Astral - "Kooza" by Cirque du Soleil campaign - Vancouver BC
Просмотров 1299 месяцев назад
Astral - "Kooza" by Cirque du Soleil campaign - Vancouver BC
"Out-of-Home in the Media Mix" Webinar
Просмотров 5510 месяцев назад
"Out-of-Home in the Media Mix" Webinar
Movia Media - Grillo's Pickles mobile billboard campaign
Просмотров 3310 месяцев назад
Movia Media - Grillo's Pickles mobile billboard campaign
COMMB Talks - Place-based Advertising
Просмотров 15311 месяцев назад
COMMB Talks - Place-based Advertising
2023 Canadian Out-of-Home Awards Gala Recap
Просмотров 347Год назад
2023 Canadian Out-of-Home Awards Gala Recap
Best Use of Classic Out-of-Home runner-up - McDonald's Grand Opening - Cossette
Просмотров 107Год назад
Best Use of Classic Out-of-Home runner-up - McDonald's Grand Opening - Cossette
Best Client Direct Campaign - Telus World of Science Edmonton "Out of the Depths" - Branded Cities
Просмотров 195Год назад
Best Client Direct Campaign - Telus World of Science Edmonton "Out of the Depths" - Branded Cities
Best Community Involvement runner-up - Remembrance Day - Cossette, Branded Cities
Просмотров 48Год назад
Best Community Involvement runner-up - Remembrance Day - Cossette, Branded Cities
Best High Impact Campaign - IKEA Toronto Downtown XS Store Launch - Carat, PATTISON Outdoor
Просмотров 120Год назад
Best High Impact Campaign - IKEA Toronto Downtown XS Store Launch - Carat, PATTISON Outdoor
Best Use of Multi-Media runner-up - IKEA Bring Home to Life - CARAT, Dentsu, Branded Cities
Просмотров 151Год назад
Best Use of Multi-Media runner-up - IKEA Bring Home to Life - CARAT, Dentsu, Branded Cities
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