The Best Client-Direct Award Runner-Up, Sico Paint's The Colour Swatches Mural Campaign

The Canadian Out-of-Home Awards 2024 runner-up for the Best-Client Direct Award goes to Sico Paint's "The Colour Swatches Mural" campaign.
Campaign Details:
No time to select your colors for your new home? Sico’s got you. In collaboration with Publicité Sauvage, we put up a 40-foot-long impactful mural in one of Montreal’s busiest neighborhoods. The mural was made from more than 286 removable Sico color swatches from which people could pick their favorite color swatch and take it home. No need to make a detour to the hardware store anymore!