The Best Data-Focused Award - Tim Horton's CaffenAIted Campaign
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- Опубликовано: 6 сен 2024
- The Canadian Out-of-Home 2024 Award winner of the Best Data-Focused award.
Campaign Details:
Looking to refresh their brand image by joining the conversation around the explosion of AI, Tim Hortons conducted an experiment to determine if AI could experience the benefits of coffee, and shared their results through a creative multi-media OOH campaign. Locations were selected using 3rd party data to target this message towards student, business/entrepreneur and tech sector audiences.
