HOW TO OPEN A GYM│& START A SUCCESSFUL FITNESS BUSINESS
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- Опубликовано: 28 авг 2024
- Hey, It's Brett Here (@mrbrettsummers on other ig/tik Tok) and I just wanted to encourage you for one minute. I'm writing this on April 25th 2021 as I've watch this video pick up traction and had a lot of great responses from it. Not that you need it, but I want to give you permission to start your gym/fitness business NOW! Start with humility and don't bury yourself under unnecessary expenses.
Keep you expenses low and build your brand by GIVING & SERVING your clients. Yes, you'll need some creativity, but that extra resourcefulness is exactly what will make things seem easy later on when you've stacked up a ton of dough-dough bird.
If you have more questions, hit me on IG @mrbrettsummers or through my business acct @toplinegym so I can shoot you some quick pointers.
I've got nothing to sell you as far as a product. I'm doing this for free because I want to help you, like I wished someone did for me in the beginning. Love ya'll and get after it. -Brett
Video Breakdown:
For starters…I WOULD NOT BUY A GYM…
BUT here is what I would do:
1. Plan for the next 6 months of 2020 or 2021 or 2034 or whatever year you are seeing this!
2. AND TRAIN HUNDREDS OF PEOPLE!
& HERE’S HOW!
1:40 If your goal is to help people lose weight…I would not buy a gym, I would not sign a lease, I would not buy big bulky equipment
6:41 My number one goal as a personal trainer would be...
11:23 How to start thinking ASAP as a personal trainer
13:30 How to start if you want to be a strength and conditioning coach
17:40 Inexpensive equipment to start with
23:25 Don’t do It alone because…its like chewing on glass!
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➢Gym Address: 2012 West Bender Road (Glendale, WI)
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28 mins listening to you has been one of the most beneficial time I've so far spent this week. I'll definitely do the needful. Thanks Sir
Whoa 😳 that’s the best comment to read today. Means the world and I mean everything in that video. It’s all love ❤️ too, I’ve got nothing to to sell you, just want to help as many people be able to do what I do and do it even faster than I did. Have a great rest of the day Parfaite 🤟 -Brett
Really needed this man. Been wanting to open a gym for awhile, but knew I needed to build my base first. Appreciate you dropping these gems for free.
All love // hit me on ig if you want my program or help
Do you really need a base first? What if you’re not a trainer you just like working out?
Your right I’ve been thinking about this as well but your totally right about the gym part I would being a personal trainer
Ok, I just found this video but it is VERY similar to what my wife did and now we own a success fitness facility that is boot camp only. Our numbers vary between 100-135 campers a month. Your business sense is spot on and we literally followed this exact plan without ever hearing it lol
That's too funny! We must def be on the same page with our thought process. And with those numbers your camp is putting down, you are operating a very nice and successful business. My only reminder is to continue to invest your cash flow into either hard assets in the gym or real estate so that you can Hammer the tax man. You can always go to the bank and refinance against your equipment and use the cash flow from the camp to handle the debt. :)
@@BrettSummersGym thanks for the tip! I will definitely look into that!
This is the first video I’ve come across you as I’m planning on starting a business and 10 minutes in immediately earned my respect. Thank you for this! I have so many questions 😭😂
all love // hit me on ig @mrbrettsummers to work with me direct and help you bow up
Im 16, really started getting interested in fitness and wellness and started bodybuilding. Researching different things seeing what I can do and make a plan now to act on
@poprunna on ig if you wanna check out my physique 😁
Keep training hard, fall in love with the game and then share it with everyone who wants to learn. It’s the best!
Im 16 now, and doing the same thing
3 minutes in... gems dropped‼️
What’s parts Hit?!?
What if I don’t want to train people, and just create a space where people can train.
Great advice! I’ve gotta get over that fear of failure.
Fear is something to chase // not something to avoid // learned that from Grant Cardone
im in the same boat my man.
Some serious knowledge dropped right here. Be customer focused! People pay for RESULTS and that's what will keep them renewing and telling all their friends.
Amen! Trainers need to do some self-promotion....HOWEVER... It's the clients that will do the bragging and referral posting to give you leverage with their audiences. Joe knows
Watching this video before starting my own gym business later this year. Informative 👍
So glad it helped and I want to personally thank you for your time and attention! It’s everything to me 🤟 -Brett
Brother. Holy Shit, so much value in this video. Everybody watching this video you must get started on moving the needle.
That's the problem, most people just don't "DO". They watch, think, debate and get motivated. Never really DO THINGS
There’s so many like minded entrepreneurs under this one comment thread I love it
That’s what I was looking for in youtube, I was looking for you with this simple but amazing truth. Thank you!
hit me on ig @mrbrettsummers so I can help you out more or work with me directly
Wow $250 to $300??? For a new trainer I did not realize these are numbers you can really expect to charge. I've been contemplating getting into the business as I applied all the fundamentals I learned from. Highschool track&field (polevault focus with plyometrics) and military to get back into shape during covid. Thanks for this video!
Hey Michael, absolutely... just remind yourself that even though $250-$300 may sound like a lot to you right now, they are millions of people who think that’s nothing. And in the grand scheme of things it’s really nothing compared to what the value will be from great coach. I have a new video on how trainers can double their income coming out soon // don’t forget to subscribe bro -Brett
@@BrettSummersGym That's a really good point! Thanks for putting that in perspective. I've subscribed and looking forward to your content!
Also, don't forget that even though you are "green", don't act like that, know that people trust you and invest in you for your confidence level within yourself, your abilities and your program.
Thank You A Million Times Over still works in 2022!!!
you already know
I’m thankful for you for the knowledge you shared. Not many will do this. And share the blue print of a successful start
ANYTHING not many people will do... is worth doing. Do all the simple little easy stuff. Most of it is free or inexpensive, it just requires your time, energy, effort, attention, creativity and commitment to win. -B
In the past two year with Covid-19 I’m glad my gyms stayed open even when they mandated them to close ! 🇺🇸 🇺🇸✌🏽👊🏽
100%
You're awesome. I really appreciate your insight. I was thinking about becoming a nurse practioner and getting fitness trainer cert. to build a gym. But all the points mentioned in this video will help me build.. Thanks!
LFG.. Just remember, if you don't have the discipline to do the work. Find something else where someone will lead you :0
This is the video I needed.
Start Smart. But make sure you start and take non-stop action! -Brett
Hey Brett, I'm curious about your take on my situation. I'll be out of the military in about two years and at about the same time I'll have graduated with an MBA. From what I've heard from others, and what I believe you may have hinted at, is the danger of a personal trainer or fitness enthusiast opening a gym out of a passion for working out and helping other people get healthy but are not prepared for the realities and dirty work of being a business owner. For me on the other hand, I live for business management, the finances, "balancing the books" as you mentioned. I also happen to love fitness and have coached athletes in baseball and tennis. I know I want to own my own business so it might as well be in something that excites me right? Does your advice change at all in my situation or would you stick to avoiding opening a gym? I really appreciate any insight you have for me!
Too be honest, without even meeting you... It sounds like you are a clear headed thinker and "know yourself" better than the majority of want-trepreneurs... that being said, it wouldn't be a horrible idea to pull the trigger. As long as you know you will need to be a leader and build a team of people who can execute the servicing of the clientele while you work "on" not "in" the business you will be solid. Start small, with the vision to go big. Allow it to grow organically and don't expect anything to be easy because it won't be. But watch this video again, you'll notice how my numbers were on point. I focus on: leads, sales, service, referrals, build team, repeat. Hit your numbers. They won't lie. Service clients, they'll sell for you. And provide value online with content like this and people will get to know-love-trust you and it will position yourself as an authority in the game. Hope this helps. Hit me with more questions on my IG @mrbrettsummers
Great insight brotha. thank you, much love from a Chicago PT
Appreciate it my dude! Take it to heart. Put in the damn work. And focus on your customer 100% go all in
Lol ok I see you are from Milwaukee now lol! Ironic that you shout Scottsdale out loool! I moved from Milwaukee now I live out here in Arizona! Dope ass video.
hahah You already know. AZ is my next gym location. We'll have to connect when I touch down in the desert. -B
@@BrettSummersGym absolutely
Thankyou for the great information. Can’t believe your channel doesn’t have more subscribers.
Appreciate it big time, I’ve got to do a better job on optimization, key wording and other traffic drivers from social media to fully max out distribution. That’s on me, no excuses. Thanks for checking it out and the feedback
@@BrettSummersGym of course brotha! Keep up the good work
he makes it all sound so easy
It's simple. Not easy. Just like getting in shape. Train. Eat. Sleep. Drink Water... that's it. But people won't do it.
You a freaking genius my brother
haha HARDLY // I was a solid C- / D Student in high school and didn't start getting my S*** together until college. But I am a grass roots practitioner who does the work. It's often times so simple to execute but people overlook the SIMPLE in favor of the COMPLEX. Grab the low hanging fruit. thanks for watching! -Brett
I think success is in branding. Gyms like Westside Barbell or Gold's Gym are just as much as a brand than a physical gym. For example all my friends wear westside Barbell merch and have never stepped foot in the gym.
Branding is big. Helps keep the lead gen and prospects lined up. But you need to do both branding and advertising and promoting aka making offers to win.
Great advice. What do you do if you live in the North and you have 4 months of winter?
I would go to as many gyms or sports complexes I could with a high quality LOI (letter of intent) asking to use their facility for a fee to train my own clients and give them a flat rate fee during their slow hours of the day creating a win win situation
Hey Brett, how do you decide on pricing for memberships? What pricing model do you recommend?
16:00 you say strength training for a 12 week program, with 12 customers @ $600. That would be a total of $7,200 for the 12 weeks. That is only $2400 a month. Minus your truck payment, insurance, and gas….
Hey! This is probably late for you to respond but I'll ask anyways, I'm a 14 year old and I've been rather successful in fitness (bench 225, deadlift 430, squat 315) and I would love to learn how to train people, I already have people that I train, I obviously don't charge them as they are peers, what is the best way to prepare me for training? What do I need to learn? How do I learn it? How often should I post content?
watch every one of my 120 plus videos on "the Brett Summers" show playlist here on YT. It's free and it will give you the things I've done to coach 1,000's and earn millions in this industry over the last 15 years.
This was the info I needed! Thank you so much for your content!
If you thought that was good, wait till the new 2022 sequel to this video drops this week :) -Brett thanks for your time and attention hope you subscribed
This video has crazy value thank you
That was the goal of it! Doesn't mean you can't go "All In" on a big gym like we have here someday, but it's a lot more intelligent to start with a strategy that allows you to grow organically...as well as increasing your skill set as a real Entrepreneur so you can weather the storms like we've seen in 2020. Let's crush this next year my friend -Brett
Which is more profitable in 2022: Gym Box or Studio ?!
Let me subscribe ,great job bro ,I need this .
tons more coming over the next few months
gonna work only in US, but the idea was very helpful. Thanks from Philippines
Great video, but my question is whose gonna pay $250/month? If they can just go to a commercial gym for $30/month. Thanx in advance
We’ve got hundreds of members but most of them pay $350-$1,000 a month now. It’s a “training/coaching” facility not a regular gym
@@BrettSummersGym holy shit! Good for you my guy
@@ep_aesthetics5917 It's all about value and knowing your value. Wish I figured that one out even sooner :)
Love the video and your gym. I’m an old trainer (33) who’s been through some rough patches financially working for others. I am trying to launch an in-home mobile training business. I also have my own home studio as an option. Any opinion on that business model?
You ain't old. I'm 34 and closing in on 35. The past is the past. Leave it behind and press forward. My mentor says "if you're trying, your lying" so quick heming and hawing. Start that business and give it 10X the effort you think is necessary to win. You do that and think big and you will win. No excuses. Hungry dog on the back of a meat truck mentality. Let's go Logan. I believe in you. You like all of us have potential. Now can you put in the WORK. That is the question.
Thank you I’ve been doing boxing boot camp. This video was amazing just wonder if you do coaching call.
Must be really from WI! No one can run off our cities like that unless you are from there lol
hahaha you already know
i would buy a gym for my home not as a commercial venture for sure
Home gyms aren’t bad... even better if you can get a few training partners in there with ya
Dude, 15 minutes in and you haven't even answered the question!
lol. ya'll just don't get it. THINK... THINK
Weather constraints are an issue
Lol I'm going to do the exact opposite and be successful
Fantastic, that will make two of us then 🤙 get after it and make it happen my dude
Love this guy
My heart thanks you!
Whoa!! Gems. Thank you 💕💕
Thank you so much for watching! I truly hope it helps you in this industry. I don’t have anything to sell you, just want to see you succeed and make progress in this career. Make today a success Crystal! ❤️🤟 -Brett
sorry if this is personal but i was just curious, how many clients does your gym have and how long did it take for you to get to the number you have now
Videos starts at 0:40
I’m a group fitness instructor who’s always wanted to open a group fitness only studio. But not sure if that’s a good idea? I know I’d need bikes for cycling and other equipment for other classes that would need certain equipment like steppers, etc etc.. What advice would you have for this? Is it best to go the bootcamp way? Or is a studio best?
Same way I describe in the video to be honest. You need proof of business viability. Can you (as an entrepreneur) create enough sales and deliver a high enough level of service while maintaining the back end up the business and continuing to grow as a business leader to the point to where you can afford the equipment and space. If you cannot do that, I'd suggest reducing your risk and renting space from another open minded gym owner like me who now has solved the problem for trainers and coaches who want to have their own business but can't nor want to save a quarter to half a million dollars to open their own space but allowing them to rent for the small fee of $1,500/month. -Brett
Awesome!! Thanks for the great info
no thank you!
Do you have to have a personal trainer certificate?
I live in fresno ca and in my area downtown there is no gyms but like 7 miles away which is far there is a bunch of offices and the soccer and baseball stadium is in downtown im thinking of opening one and there is a lot of homes around what shoukd I do how do I do better market research?
Know your numbers! set your financial target. know your expenses. then do the simple math. how many clients do you need paying you X amount to WIN the game. I think you know what to do, but your stalling or hiding from doing the work. Get out there and go get it!
Hey Brett, what do you mean an insurance that travels with you? is it a health one or is this for protecting yourself if a client gets hurt.
It's just an insurance plan that covers your liability no matter where you coach. So if you are training in a park, at a gym, or in a football stadium you'd be covered. Make sure the details are clear with your insurance provider.
Best advice I’ve heard
Goal is to give my best! now get out of that space and hit the outdoors and stack that bread up all spring/summer/early fall so you have plenty of options when the winter comes my dude. I believe in you. Now hustle and bring me back a solid tesitmonial
@@BrettSummersGym you already know Bret! 💪🏿💪🏿💪🏿
Indeed ,you have to make customers ,that is key ,and then do some importing for gym from china,cause the price will be a good reason and then you can get profile ,all we know,gym is will bring a good future for us ,and just like the equipment ,gym products,come on ,I can do this for u~
Awesome vid
Hi Top Line, I’m a 17 year old who wants to start his own gym and help others lose weight just as I’ve done myself. Do you have any advice for what courses I should look into during college and what would be a good first course of action once I know the knowledge?
Study marketing and sales. Always.
Awesome!!
Did it help you?!? -Brett
Still have to start... lol! But, awesome info & great típs to think about . Thank
@@tonysyolie today is a great day to start. Take action and build momentum
Great video thank you 💪
no thank you for your time and attention
Thank you.
no thank you for your time
How long out would you give yourself to start booking clients for the program? I feel like if you get them too early they can bail, but too late and your expenses are high.
Now the time is now. I’d always get them signed up and start training the same day. No time wasted. Ever. Take action now today and don’t think. DO IT
I love working out and helping people workout Can you still start a fitness business if you do not have a certificate in fitness.
thank you.
You're welcome. I've got another video with the 5 things every PT and Coach or Gym Owner needs to do in 2021 to dominate, uploading right now, make sure you check that out and do what it says.
great video
Thank you times 10!
Great info.... +1 subscriber
Appreciate the love!
Awesome advice 👍
I love the idea of giving back and caring for your clients. That's what is all about, God bless you bro
Absolutely. So many trainers overlook this and make it a transactional business. But we are selling results and a relationships. The two RE's
I’m interesting in starting a gym business but I’m not a fitness person…how will i start??
start by DM'ing me on IG @mrbrettsummers tonight
🔥🔥
Thanks for your view. Your attention means a lot
Thank you
You're welcome, now go DOMINATE!
Great information just subscribed👍
Truly appreciate it! Gear up for a solid 2021
I just have trouble getting clients 😪😪
Make a better lead Gen offer. Try lose/gain 5 pounds free. Try free 30 days. Try money back guarantee. Try getting 1,000 people to try your service for free. Close 10% at $1,500/yr (100 x $1,500 = $150,000). Go Hustle. Work from 9am-9pm. And then when your done, study accounting, tax mitigation and leverage. Invest in assets and marketing and promotion. Hire an assistant to clear your plate so you can promote and sell and serve 12 hours a day. You don’t have trouble getting clients. You have trouble doing the million things you can do to get clients. Turn off your phone and go make it happen. It’s Saturday. Everybody’s slacking off today. I’m 17 years in and going to bleed my eyes out for the next 12 hours. Follow my lead. -B
Good shit!!!
what up Maurell, go dominate 2022. No BS. Just HUSSLE
@@BrettSummersGym ALL FACTS!!
@@healthrellnessllc6299 yes, indeed
How can I connect with tiny to mentor me, I’m in the process of opening a strength and conditioning gym
DM me on IG to join my coaching program tonight @mrbrettsummers
Great video for ways to get started as a trainer! Helpful for many...However, this had nothing at all to do with your title - "HOW TO OPEN A GYM". Good advice though.
Hey Sylvester, I think you are missing the point. It has EVERYTHING to do with opening a gym. To open a successful gym you need: money, clients, experience, knowledge, and viability in your methods and concepts. So in order to open a gym, you’d have to acquire these things. This video explains how to obtain what’s needed to open the gym. I’m essentially trying to dissuade you and others from
putting the cart before the horse and making mistakes which would cause your “gym” to go out of business. Worked for me, I’m heading into my 14th year and I’m only 34 years old. Hope that helps you see the point of this piece of content -Brett Summers ( @mrbrettsummers on social )
@@BrettSummersGym Not at all. The advice in the video presents ways, methods, and strategies towards how to build clientele, gain traction, earn money, build rapport, creat incentives, and grow without owning an actual gym. It presents a way to have a successful fitness business. That seems to be the main point of the video. However, as I mentioned earlier, he never covered the steps towards the title-"HOW TO OPEN A GYM".
@@BrettSummersGym Also, to add to.my recent response, steps to be considered may include: finding a space, knowing your area, costs for equipment, cost for any fees, laws, legal factors, zoning, health department per state considerations...etc..there's more of course. Again..I'm not knocking down the video or information passed. I'm just pointing out the lack of the "HOW TO OPEN A GYM" information that was not covereded. That's all.
@@sylvesterterry9781 That's fair. I agree with you. I have a full series on opening and expanding our actual gym that will hit those points better. This video explains how to do what's necessary to actually end up with a successful gym after laying down the foundation. Hope you have a great day and thanks for tuning in and your attention. As well as a thank you for the engagement.
hey I'm a newly formed trainer, I have certificates and a degree in sports; I'm getting my logo designed by a friend who's a professional. I've been thinking of colour block that defines me and all and insurance and so on, would you suggest following the first ppl from my house or would you invest on a small office to be more professional? thank you, great eye opener this video.
Hey! go find 50 people to train and get in shape at your house or in parks. If you can do that, you will have picked up a ton of momentum and will be able to taketh next step! -Brett
Wanna know more
like what? hit me with a question
Sure. Looks like this comment is two months ago. Question: How does a new trainer build and scale a fitness business while transforming into the technological advances and innovation of the future? Also what is the demand for physical gyms in the next 10 years-20 years? Will gyms continue to be in demand and how to build one to be in demand if I prefer this over some online business because i simply enjoy In person communication.
these prices are ridiculous, litteraly nobody would pay for that
A: I'm proof that they do pay it
B: It would be a hater who can't spell "literally" to make this dumb ass comment
love people like you :)
-Brett
Will you need your NASAM to start ? Subscriber From Texas
Nope, You need to know your s*** and be able to sell and service your clients
What do I do to fully start and how much do you think it will cost
And what should I charge if I am a brand new pt with no experience.
If you are asking these questions... you should not try to open a gym. You should watch every video on this RUclips channel and put in the work to get to the point to where you know what to do! -Brett
How much gym owner earn per month minimum and maximum ?
unlimited
@@BrettSummersGym Unlimited means
@@mrak9556 however much they work and however much they want, they charge the clients, they get the client, they work to keep clients. It’s all about the individual owner and what they do.
Sir any government schme available for Gym business?
No investment with government support..
Any scheme available?
Not that I'm aware of.
New sub here
Means the world! Did this video help? thinking of making a part II -Brett
🙏🏼🙏🏼🙏🏼
Thank you for your attention Danny! -Brett
Custom holes lol
Terrible...was looking for advice thats in the title.
Hey Ricky... If you follow the advice in the video... you will have the 3 things you need to start a gym.
1. Customers
2. Proven Systems That Work
3. Money
Hope that makes sense bud.
-Brett Summers
No chance somebody would spend $300 a month for battle ropes and jump rope workout at the park
Nick this is the silliest thing I’ve seen in 2021 so far. I know this to be a false statement because I’ve done it. This is a comment made from a scarcity mindset. The kind of mindset that deals in limitations and lack of abundance. This mindset will never earn, keep or multiply wealth and will only keep you as a victim for the rest of your life. Hope you change this mindset so you can experience what I have and continue to enjoy in this life. -Brett Summers
Great business advice, but damn, horrible health advice. Which I guess is a feature right? Get them to mistrust science, and they'll pay you more money to tell them the "secrets"