The insights on SEO for creatives are spot on. To add, when generating leads, consider leveraging 'topic clusters' for your content strategy. This means creating a series of interlinked articles or pages centered around one main theme; this will significantly boost your site's authority on that subject in search engines.
Oh, good to know! Do you find that with a bunch of interlinked pages around one main theme, it boosts the overall number of visitors even when you recently started? Or does it take a while for it to compound over time?
Content Silos These are fun, please allow me to add to this: There's a subtitle heiarcy within each article/blog. It's easiest to think of these silos in the same manner. Considering the top point of the silo is usually a money post. Those below follow the same idea along the journey. Each tier within the silo is an area along this journey towards that money post. Topical silos all share a main focus, but the long tail version of it is what makes it slightly different. Keep in mind, duplicate content is a gray area. So make sure it's different enough to not be in the gray area.
00:01 Understanding the needs of your audience is crucial for lead generation and content creation. 01:58 SEO is crucial for lead generation and new customer acquisition. 06:11 Three main approaches to SEO: content, speed, and popularity 08:24 Importance of backlinks for website popularity 12:34 Content creation is the key to online control 14:31 Content marketing is about attracting people with valuable content. 18:42 Keywords can be categorized into branded, product/service, and topic keywords. 20:49 80% of the opportunity lies in creating content that educates about what you know 24:26 Finding keywords for lead generation and SEO 26:16 Understanding customer journey and keyword targeting for lead generation 30:10 Optimize website content for clear and relevant keywords 31:57 Understanding customer journey and need triggers 35:38 Creating content based on client questions is crucial for lead generation 37:31 Empathize and analyze customer journey for effective content creation. 41:15 Match creative work with client's needs for SEO and content marketing. 43:10 Google Business Profile and SEO are crucial for online visibility. 46:56 Generating leads through customer referrals 48:47 Use job title as a starting point for keyword research. 52:50 Instagram search limitations and optimization 54:48 Importance of securing your online platforms 58:32 Write content that answers the problems your clients have right now 1:00:08 Organize podcast transcripts for SEO success 1:04:04 Design and SEO are crucial for making your work findable online. 1:05:48 Understanding and implementing SEO strategy Crafted by Merlin AI.
This is my first time watching Jule Kim. I really appreciate the way she shared. Not like other coach I had seen in the past. I felt like she gave us all of her knowledge and experience without hesitation. I would love to take her 3 hours SEO course if she's doing one in the near future 🌸🙏
Thank you so much! As a complete beginner who has stayed away from all this because I used to get so overwhelmed, I got SO MUCH VALUE. And more importantly, it has made me ready to take the first steps.
This is the best resource on this topic that I’ve ever seen. Full stop. Jule, you’re a freaking saint for sharing this with everyone in such a clear way.
🎯 Key Takeaways for quick navigation: 00:00 *🚀 Introduction to Lead Generation and SEO* - Explanation of the importance of understanding audience needs for effective lead generation. - Discussion on the significance of SEO (Search Engine Optimization) in driving organic traffic. - Addressing common mistakes creatives make in branding and lead generation. 01:37 *🔍 Introduction to Juel Kim and SEO* - Introduction of Juel Kim, highlighting her career transitions and expertise in SEO. - Discussion on the value of SEO in driving business growth and attracting potential clients. - Overview of the importance of SEO tactics for creatives and designers. 04:13 *📊 Importance of Generating High-Quality Leads* - Emphasis on the significance of generating high-quality leads for business success. - Explanation of how high-quality leads can lead to increased pricing and business scalability. - Discussion on the role of leads in reducing workload and enabling business expansion. 05:49 *🖊️ Understanding Search Engine Optimization (SEO)* - Definition and explanation of SEO as a strategy for improving visibility on search engines like Google. - Overview of the importance of aligning website content with user search queries. - Discussion on the relevance of SEO across various platforms beyond Google. 10:13 *📑 Foundational Principles of SEO* - Introduction to the three main approaches to SEO: content, speed, and popularity. - Explanation of how content, speed, and popularity work together to enhance website visibility. - Importance of understanding and optimizing each aspect of SEO for effective digital marketing. 13:00 *📝 Content Marketing Strategy for SEO* - Introduction to content marketing as a strategy for attracting and engaging target audiences. - Explanation of the role of keywords in content creation and search engine ranking. - Discussion on targeting different keyword categories to address users at various stages of the buyer's journey. 18:59 *🕵️♂️ Understanding Keyword Categories* - Three main categories of keywords: branded, product/service description, and topic keywords. - Branded keywords constitute about 10% of searches, while product/service and topic keywords together make up 80%. - The real opportunity lies in targeting the 80% of searches focused on topics, where content creation can educate and engage potential customers. 21:56 *🔍 Tailoring Keywords to Different Stages of the Marketing Funnel* - Depending on the audience's position in the marketing funnel, different types of keywords are required. - Keywords need to address the audience's level of awareness, whether they are problem unaware, solution unaware, or product unaware. - Matching keywords to each stage of the funnel ensures relevance and effectiveness in reaching potential customers. 24:26 *🎯 Finding and Organizing Keywords* - Methods for finding keywords include using autocomplete suggestions in search engines and examining related searches at the bottom of search results pages. - Keywords should be organized into clusters to target specific themes or topics, ensuring a comprehensive approach. - Prioritize targeting "money keywords," those directly related to the products or services offered, for maximum impact. 27:26 *📝 Optimizing Website Content with Keywords* - Each page of a website visible to search engines should target a specific keyword relevant to the page's content. - Proper organization and labeling of website content, including titles, headers, and sections, help convey relevance to search engines. - Emphasizing clarity and specificity in content labeling aids in effective communication with search engines and improves search visibility. 37:58 *📝 Understanding the Customer Journey* - Understanding the customer journey is crucial for creating effective content. 38:41 *🎨 Nurturing Logo Identity Designers* - Addressing common objections and concerns of logo identity designers. - Creating content around the logo design process and its importance. - Providing clarity on pricing and the value of premium logos. 42:40 *🔍 Importance of Google Business Profile* - Setting up a Google Business Profile enhances visibility in local searches. - Google Maps feature amplifies the reach of businesses. - Reviews play a significant role in surfacing Google business profiles. 44:43 *📊 Keyword Research and Content Creation* - Utilizing keyword research tools like AnswerThePublic for content creation. - Focusing on high-traffic keywords with green bubbles for better SEO results. - Building content clusters around specific keywords to attract qualified leads. 47:33 *💬 Social Media vs. Google for Marketing* - Leveraging social media platforms while prioritizing content on one's website. - Highlighting the importance of searchable content on platforms like TikTok and Instagram. - Emphasizing the need to integrate social media content with one's website for security and continuity. 57:32 *🛡️ Website Security and Data Ownership* - Importance of having backups and two-factor authentication for website security. - Emphasis on owning and maintaining control over your email list and website data. - Strategies for ensuring data ownership and security to prevent potential loss or hacking incidents. 58:42 *📝 Content Creation Strategy* - Focus on identifying and addressing client problems through content creation. - Utilizing client objections as writing prompts for content creation. - Automating content creation processes using AI transcription and generation tools for efficiency. 59:51 *🎙️ Leveraging Podcast Content* - Repurposing podcast content by transcribing and organizing it for SEO optimization. - Incorporating podcast summaries and transcripts into website content to enhance keyword density. - Emphasizing the importance of organizing content and utilizing visual assets for SEO. 01:02:26 *📸 Maximizing Visual Assets for SEO* - Leveraging images and visual assets to improve SEO ranking. - Optimizing image metadata, including file names, alt text, and link text, for better search visibility. - Highlighting the significance of visual portfolios and descriptive link text for SEO enhancement. 01:04:17 *💡 SEO Implementation and Future Trends* - Implementing SEO strategies to enhance online visibility and attract traffic. - Emphasizing the importance of understanding and adapting to evolving SEO trends. - Considering SEO as an ongoing process and utilizing available resources for effective implementation. Made with HARPA AI
Mind boggling. I keep getting all these SEO companies reach out to me with a proposal. This masterclass, a word i feel is overused so i rarely use it, informed and educated me on so much. Thnks for the excellent info and content. You may not realize it but this is absolutely invaluable for startups
This conversation is so valuable. THANK YOU Chris and Jule! I've been struggling to learn SEO for about a year now but Jule explained it in a way that is easily understandable and now, all of the dots are finally connecting for me. This is the best conversation I've heard all year 🔥🔥🔥
Chris and Jule, Can't thank you enough for this one. Jule says at the end that it's a weird podcast, but i totally disagree. She has offered so much detailed insight from the foundations of SEO and content marketing to the finer details that it's nothing less than a treasure chest for a SEO noob like me. Behind her 'lake placid' facade there is such a brilliant mind at work! I'm totally sold on Jule - gonna listen to any stuff that she talks about, even if it might not be relevant to my work. Chris, your periodical recap and paraphrasing also helped to grasp the matter much better. Can't tell you how many times I have gone back and listened again word by word, taking notes all along. Thanks a ton once again to both of you. Look forward to more such invaluable podcasts from you all the time
This is the most comprehensive and best single source on SEO that I've ever found! I followed the topic for years and Jule gives a brilliant and actionable overview that is insightful without being overly complicated. Great job!!
She is so generous with the insights and authentic professional! I appreciate discovering Jules! I empathize with the discomfort she must feel from conversing with someone who doesn't reciprocate the same amount of appreciation and respect for what she's giving. She's amazing for handling it well, but it's unpleasant that this continues to happen to brilliant and generous people. Attention to detail remains a threat to others even today, and efficiency is somehow punished.
I didn’t find anything disrespectful about the interview: they have great chemistry as business associates and friends, and say so themselves as f you took time to watch all three interviews with them.
this is going to be my favourite episode. I love how into details she is going, and how specific the examples are. I really am fan of this kind of content (as an accountant) - but I will definetely watch it more than once - to fully understand it.
This typer of content is so relatable: smart person, smart product, smart strategies, and overall good advice. I can't wait to input this into my AI-database.
This taught me a lot, i will be rewatching this and i will get my content out more to be found and stop worrying about trying to make everything perfect. thank you once again for the knowledge and testimonials
I’m gonna be honest as a digital marketing specialist I was frustrated we had to tone things down and make things easier for beginners and newbies half way thru. I was getting a ton of value
With generating leads, it's an interesting thing to note down for creatives such as myself. I only started thinking about lead generation about a year into my other creative project and that's when I started getting flooded with emails from a lot of folks after that solid year of building a rep. Here's a pro tip for any creatives struggling with leads: reach out to PR firms as they have a lot of local reach in multiple niches. Build a spreadsheet of PR firms to reach out to and slowly do that over time.
This is a very interesting video not a a boring interview. This is what brings money to business, it is matter of understanding what is the language here so it's only people who knows something about Seo. Very important interview, I didn't blink
This video is sorely needed. Nobody is googling brand strategists. We need to think semantically and provide valuable, structured data code to your website that target keywords relative to your service offering.The futur could benefit from doing more SEO related topics.
I have put a few keywords within my website but i didn't want to add too many so google search engine wouldn't blacklist my website as spam, because i'm spaming keywords in my website. Non the less, i can't see much difference. hardly any emails or calls.
Do you rank on any of these keywords? As in, do you show up on page 1 of Google for them? As long as you’re using keywords that are actually relevant to what you do or sell, there is no such thing as being blacklisted as spam. Being blacklisted would be if you did shady a$$ stuff, like putting 200 keywords in the same color as the background color on one page, etc.
Just to add to this great video. The method explained within this video to find keywords would and do also work with other search engines as well. Also by using more than 1 search engine or tool like ahrefs for example. It allows you to integrate and repurpose. Take care
Only been skimming through this video (before finding uninterrupted time to watch)... super useful information for freelancers and small startup studios to know and implement ASAP! 👍
Thank you Chris for saying that your brain is melting while listening to this teaching segment pertaining to SEO. Makes me feel like I’m not alone in this. Bless you man. 😅
Ok, wow! This is probably one of the best and most useful content on this channel for us creatives. I'm in the process of updating my website and creating a marketing funnel for the first time in my career. I'm so glad I came across this video today. Thank you two for sharing such valuable knowledge.
Best SEO and keyword explanation for me so far. Thank you so much!!!! So much knowledge in one hour. Effective and productive. I was changing my keywords and searching for job titles while listening to you guys. Thanks!!!
I love this woman and love this man. This is the representation of exactly how painful the seo journey is 😂 - thank you for taking it for the team and sharing this helpful knowledge ❤
2x things.. - domain authority is not a Google given score - it comes from third party platforms that give you an idea of how "good" your website is. It is mainly influencer by how good backlinks are and from what niche relevant sources provide these backlinks. - Toxic or spammy backlinks are no longer penalised - they get ignored - so you can't "harm" a competitor website by building crap backlinks. Just an FYI
This is one of the most epic episodes. I'm watching it 3 times. Taking notes. Pausing the vid and applying the knowledge. Please keep Jules coming back
This was such an insightful episode that delivers more value than any other video I've ever consumed on SEO. Jule explained the tactical aspects in such clear and concise ways that I actually feel like I can take action RIGHT NOW. Total win for those who watch. Grateful to have found your content, Chris + The Futur 🙌❤🙏
16:39 then money keywords I think she's referring to Transactional Keywords. In search there's navigational, informational and transactional keywords. I like how she phrased it as money keywords it actually makes more sense and easier remember.
@@julekim at 52:28 you nailed it! We say this in a more condensed way on our website. The audience we work with is high-performing real estate agents. As real estate agents, they constantly educate their clients on the importance of owning real estate and why there's more long-term value in owning real estate as opposed to renting; however, when it comes to digital real estate, a lot of real estate agents are "renting" a room on Instagram. What if the "landlord" (Meta) decides to kick them out of their rented apartment (their profile) or if it gets hacked? By owning your own digital real estate (your own website) you have a full digital home with multiple rooms where your customers can learn about you and stay longer. They can build "equity" in their digital real estate through SEO. Anyway, I'm glad to hear you touch up on that. Glad to hear that someone else sees it the same way. My question is, translating that message to real estate agents who believe that Instagram is the way to go and is enough for them.
This I am putting it on repeat . thank you Its the first time am understanding SEO or even key words as a person who is not an expert and trying to work on my website and content alone without experience. so Thank you
Learning - Creatives need to understand SEO in order to be successful online. There are three foundational principles of SEO: content, speed, and popularity. Creatives need to create high-quality content that is relevant to their target audience. Creatives need to make sure that their websites load quickly. Creatives need to get other websites to link to their website. Creatives need to do keyword research to identify the keywords that their target audience is using to search for them online.
Man, this is some quality content on SEO from The Futur! But I swear, nothing runs my outbound lead generation as smooth as Mystrika. Their single-payment, forever-usage deal was one hell of a steal! Can you guys make a solid video on this too?
@@thefutur i just asked ai to transcribe it, pull out the useful bits, find anything i could use, rewrite it for my audience then spam it to the world as my own work, dint even watch ;)
Thank you so much for this episodes Chris and Jules! As a new digital marketing agency owner I have learned a lot for me and my clients and even my other businesses. What an episode!
@@julekim Your examples are on point. I've consume many sources from blogs, videos about everything you said, but your examples really became my AHA moment. Now I understand the framework of starting the strategy. Oh and your explanation about Cold, Warm, and Hot Market especially the Cold Market on Top Funnel, it's what I found very useful. Because too many sources describes it too broadly (or maybe I still haven't found it yet), vaguely, but your term "triggering events" is PERFECT for me to understand. Thank you so much
An episode that is very, very, very hard to digest...and SEO needs to be updated. SEO is evolving as AI tools like ChatGPT and Claude, Perplexity replace traditional search engines. We now focus on AI-driven search and Conversational Optimization, tailoring content for how people naturally speak and interact with AI. This includes Prompt Optimization to get better responses from AI models. Overall, it’s about adapting content to fit AI’s way of processing and retrieving information. WWDC is approaching, and ChatGPT will be on every iPhone/iPad. So yeah...I couldn't keep up with this episode, Chris.
Would you like to attend a 3 hour workshop w/ @julekim on SEO?
Yes please!! This was great! Thank you!!
Yes! Yes yes!
I'd like to know more about this!
yes please
Yes please 🙏🏿
This is possibly the best content I've ever heard of on SEO, Funnels, Trust and website creation.
Wow! What a masterclass!
Glad you think so!
It's good they're are still creators like him who puts out information for free when there are 'grifters' who wants a dollar everytime they speak
The insights on SEO for creatives are spot on. To add, when generating leads, consider leveraging 'topic clusters' for your content strategy. This means creating a series of interlinked articles or pages centered around one main theme; this will significantly boost your site's authority on that subject in search engines.
Oh, good to know! Do you find that with a bunch of interlinked pages around one main theme, it boosts the overall number of visitors even when you recently started? Or does it take a while for it to compound over time?
@@thelifewithnateit always takes time, unless your topic keyword already has searches but you’re the only one building the content for it.
this could be a good use of the Obsidian note taking tool.
The visual node graph tool would be lit if used for Web and content cross-linking
Content Silos
These are fun, please allow me to add to this:
There's a subtitle heiarcy within each article/blog. It's easiest to think of these silos in the same manner.
Considering the top point of the silo is usually a money post. Those below follow the same idea along the journey. Each tier within the silo is an area along this journey towards that money post.
Topical silos all share a main focus, but the long tail version of it is what makes it slightly different.
Keep in mind, duplicate content is a gray area. So make sure it's different enough to not be in the gray area.
This lady blew the roof off. By far the most insigtful and actionable content on youtube. Great interview Chris.
00:01 Understanding the needs of your audience is crucial for lead generation and content creation.
01:58 SEO is crucial for lead generation and new customer acquisition.
06:11 Three main approaches to SEO: content, speed, and popularity
08:24 Importance of backlinks for website popularity
12:34 Content creation is the key to online control
14:31 Content marketing is about attracting people with valuable content.
18:42 Keywords can be categorized into branded, product/service, and topic keywords.
20:49 80% of the opportunity lies in creating content that educates about what you know
24:26 Finding keywords for lead generation and SEO
26:16 Understanding customer journey and keyword targeting for lead generation
30:10 Optimize website content for clear and relevant keywords
31:57 Understanding customer journey and need triggers
35:38 Creating content based on client questions is crucial for lead generation
37:31 Empathize and analyze customer journey for effective content creation.
41:15 Match creative work with client's needs for SEO and content marketing.
43:10 Google Business Profile and SEO are crucial for online visibility.
46:56 Generating leads through customer referrals
48:47 Use job title as a starting point for keyword research.
52:50 Instagram search limitations and optimization
54:48 Importance of securing your online platforms
58:32 Write content that answers the problems your clients have right now
1:00:08 Organize podcast transcripts for SEO success
1:04:04 Design and SEO are crucial for making your work findable online.
1:05:48 Understanding and implementing SEO strategy
Crafted by Merlin AI.
This is my first time watching Jule Kim. I really appreciate the way she shared. Not like other coach I had seen in the past. I felt like she gave us all of her knowledge and experience without hesitation. I would love to take her 3 hours SEO course if she's doing one in the near future 🌸🙏
Thank you so much! As a complete beginner who has stayed away from all this because I used to get so overwhelmed, I got SO MUCH VALUE. And more importantly, it has made me ready to take the first steps.
I’m so glad!
This is the best resource on this topic that I’ve ever seen. Full stop.
Jule, you’re a freaking saint for sharing this with everyone in such a clear way.
Thank you for the huge compliment!
I love the way Jule breaks it down to simple to understand language. It’s obvious that’s she is a highly skilled communicator.
Best compliment ever, thank you so much ☺️
Honestly, one of the best episodes ever... It was quite nerdy, but boy! the value she provides is insane. Thank you
😊
Crazy that this level of learning is free of charge.
That's how Chris likes to do it :)
I was thinking the same!
i've thought about this too many times during this session. How is this free?
🎯 Key Takeaways for quick navigation:
00:00 *🚀 Introduction to Lead Generation and SEO*
- Explanation of the importance of understanding audience needs for effective lead generation.
- Discussion on the significance of SEO (Search Engine Optimization) in driving organic traffic.
- Addressing common mistakes creatives make in branding and lead generation.
01:37 *🔍 Introduction to Juel Kim and SEO*
- Introduction of Juel Kim, highlighting her career transitions and expertise in SEO.
- Discussion on the value of SEO in driving business growth and attracting potential clients.
- Overview of the importance of SEO tactics for creatives and designers.
04:13 *📊 Importance of Generating High-Quality Leads*
- Emphasis on the significance of generating high-quality leads for business success.
- Explanation of how high-quality leads can lead to increased pricing and business scalability.
- Discussion on the role of leads in reducing workload and enabling business expansion.
05:49 *🖊️ Understanding Search Engine Optimization (SEO)*
- Definition and explanation of SEO as a strategy for improving visibility on search engines like Google.
- Overview of the importance of aligning website content with user search queries.
- Discussion on the relevance of SEO across various platforms beyond Google.
10:13 *📑 Foundational Principles of SEO*
- Introduction to the three main approaches to SEO: content, speed, and popularity.
- Explanation of how content, speed, and popularity work together to enhance website visibility.
- Importance of understanding and optimizing each aspect of SEO for effective digital marketing.
13:00 *📝 Content Marketing Strategy for SEO*
- Introduction to content marketing as a strategy for attracting and engaging target audiences.
- Explanation of the role of keywords in content creation and search engine ranking.
- Discussion on targeting different keyword categories to address users at various stages of the buyer's journey.
18:59 *🕵️♂️ Understanding Keyword Categories*
- Three main categories of keywords: branded, product/service description, and topic keywords.
- Branded keywords constitute about 10% of searches, while product/service and topic keywords together make up 80%.
- The real opportunity lies in targeting the 80% of searches focused on topics, where content creation can educate and engage potential customers.
21:56 *🔍 Tailoring Keywords to Different Stages of the Marketing Funnel*
- Depending on the audience's position in the marketing funnel, different types of keywords are required.
- Keywords need to address the audience's level of awareness, whether they are problem unaware, solution unaware, or product unaware.
- Matching keywords to each stage of the funnel ensures relevance and effectiveness in reaching potential customers.
24:26 *🎯 Finding and Organizing Keywords*
- Methods for finding keywords include using autocomplete suggestions in search engines and examining related searches at the bottom of search results pages.
- Keywords should be organized into clusters to target specific themes or topics, ensuring a comprehensive approach.
- Prioritize targeting "money keywords," those directly related to the products or services offered, for maximum impact.
27:26 *📝 Optimizing Website Content with Keywords*
- Each page of a website visible to search engines should target a specific keyword relevant to the page's content.
- Proper organization and labeling of website content, including titles, headers, and sections, help convey relevance to search engines.
- Emphasizing clarity and specificity in content labeling aids in effective communication with search engines and improves search visibility.
37:58 *📝 Understanding the Customer Journey*
- Understanding the customer journey is crucial for creating effective content.
38:41 *🎨 Nurturing Logo Identity Designers*
- Addressing common objections and concerns of logo identity designers.
- Creating content around the logo design process and its importance.
- Providing clarity on pricing and the value of premium logos.
42:40 *🔍 Importance of Google Business Profile*
- Setting up a Google Business Profile enhances visibility in local searches.
- Google Maps feature amplifies the reach of businesses.
- Reviews play a significant role in surfacing Google business profiles.
44:43 *📊 Keyword Research and Content Creation*
- Utilizing keyword research tools like AnswerThePublic for content creation.
- Focusing on high-traffic keywords with green bubbles for better SEO results.
- Building content clusters around specific keywords to attract qualified leads.
47:33 *💬 Social Media vs. Google for Marketing*
- Leveraging social media platforms while prioritizing content on one's website.
- Highlighting the importance of searchable content on platforms like TikTok and Instagram.
- Emphasizing the need to integrate social media content with one's website for security and continuity.
57:32 *🛡️ Website Security and Data Ownership*
- Importance of having backups and two-factor authentication for website security.
- Emphasis on owning and maintaining control over your email list and website data.
- Strategies for ensuring data ownership and security to prevent potential loss or hacking incidents.
58:42 *📝 Content Creation Strategy*
- Focus on identifying and addressing client problems through content creation.
- Utilizing client objections as writing prompts for content creation.
- Automating content creation processes using AI transcription and generation tools for efficiency.
59:51 *🎙️ Leveraging Podcast Content*
- Repurposing podcast content by transcribing and organizing it for SEO optimization.
- Incorporating podcast summaries and transcripts into website content to enhance keyword density.
- Emphasizing the importance of organizing content and utilizing visual assets for SEO.
01:02:26 *📸 Maximizing Visual Assets for SEO*
- Leveraging images and visual assets to improve SEO ranking.
- Optimizing image metadata, including file names, alt text, and link text, for better search visibility.
- Highlighting the significance of visual portfolios and descriptive link text for SEO enhancement.
01:04:17 *💡 SEO Implementation and Future Trends*
- Implementing SEO strategies to enhance online visibility and attract traffic.
- Emphasizing the importance of understanding and adapting to evolving SEO trends.
- Considering SEO as an ongoing process and utilizing available resources for effective implementation.
Made with HARPA AI
Finally seen someone that makes SEO seem less complex.. the best SEO content I’ve seen on here.
Where has Jules been all my SEO life??
OMG, bro. Jule had you and all the rest of us under her spell. She's a master teacher.
Mind boggling. I keep getting all these SEO companies reach out to me with a proposal. This masterclass, a word i feel is overused so i rarely use it, informed and educated me on so much. Thnks for the excellent info and content. You may not realize it but this is absolutely invaluable for startups
Thank you
Glad you liked it, and thank you for the comment. What is it about startups that makes you say that last sentence? Just curious.
This conversation is so valuable. THANK YOU Chris and Jule! I've been struggling to learn SEO for about a year now but Jule explained it in a way that is easily understandable and now, all of the dots are finally connecting for me. This is the best conversation I've heard all year 🔥🔥🔥
So glad :) I've done a bunch of SEO workshops for creatives so I try to keep it real for normal people. Drop a comment if you have any questions!
I agree with you keeks
and I just learnt that I'm not as good of an SEO optimizer as I thought.
The learning and application continues
My God. A whole MASTERCLASS. Pages full of notes. Thanks for offering this insight!
Glad it was helpful!
Beautifully put- love the kindness and mindfulness 💕
Jason! Good to hear from you again!
Chris and Jule, Can't thank you enough for this one. Jule says at the end that it's a weird podcast, but i totally disagree. She has offered so much detailed insight from the foundations of SEO and content marketing to the finer details that it's nothing less than a treasure chest for a SEO noob like me. Behind her 'lake placid' facade there is such a brilliant mind at work! I'm totally sold on Jule - gonna listen to any stuff that she talks about, even if it might not be relevant to my work. Chris, your periodical recap and paraphrasing also helped to grasp the matter much better. Can't tell you how many times I have gone back and listened again word by word, taking notes all along. Thanks a ton once again to both of you. Look forward to more such invaluable podcasts from you all the time
The value on this channel is immense.
I've listened to the podcast for this vid like 3 times already and I'm still getting value from it haha
As a programmer, i enjoyed watching this helpful content.
I have a marketing agency and we help people with Seo so I find this a very educational interview for agencies
This is the most comprehensive and best single source on SEO that I've ever found! I followed the topic for years and Jule gives a brilliant and actionable overview that is insightful without being overly complicated. Great job!!
thank you for the huge compliment, Cordelia!
She must be a very good coach. Even thought she is so good in SEO, she decided to follow her passion❤❤❤
She is so generous with the insights and authentic professional! I appreciate discovering Jules!
I empathize with the discomfort she must feel from conversing with someone who doesn't reciprocate the same amount of appreciation and respect for what she's giving. She's amazing for handling it well, but it's unpleasant that this continues to happen to brilliant and generous people. Attention to detail remains a threat to others even today, and efficiency is somehow punished.
I feel exactly the same way! She was wonderful and generous in such an awkward and disrespectful interview.
I didn’t find anything disrespectful about the interview: they have great chemistry as business associates and friends, and say so themselves as f you took time to watch all three interviews with them.
this is going to be my favourite episode. I love how into details she is going, and how specific the examples are.
I really am fan of this kind of content (as an accountant) - but I will definetely watch it more than once - to fully understand it.
This typer of content is so relatable: smart person, smart product, smart strategies, and overall good advice. I can't wait to input this into my AI-database.
Glad you enjoyed it!
are you comfortable sharing more about this AI database?
I'm curious
i live how tactical this video is! tactical yet i still can see the high level framework.
my best tactic is to makle my website take 4 seonds to load. then he millenials dont have the patience o wait and i dont have to deal with them :)
This taught me a lot, i will be rewatching this and i will get my content out more to be found and stop worrying about trying to make everything perfect. thank you once again for the knowledge and testimonials
I’m gonna be honest as a digital marketing specialist I was frustrated we had to tone things down and make things easier for beginners and newbies half way thru. I was getting a ton of value
At what point did that happen?
@@thefutur around 30 minute mark
💯 I made a similar comment agreeing with you on this one.
32:33 this is a such great example of how the sales funnel actually works.
With generating leads, it's an interesting thing to note down for creatives such as myself. I only started thinking about lead generation about a year into my other creative project and that's when I started getting flooded with emails from a lot of folks after that solid year of building a rep.
Here's a pro tip for any creatives struggling with leads: reach out to PR firms as they have a lot of local reach in multiple niches. Build a spreadsheet of PR firms to reach out to and slowly do that over time.
Great tip! Find clients that work with your clients.
This is a very interesting video not a a boring interview. This is what brings money to business, it is matter of understanding what is the language here so it's only people who knows something about Seo. Very important interview, I didn't blink
Professional photographer here. THANK-YOU for this amazing content!
Thanks for watching!
You are so very welcome. I used to be a photog and I know it's not easy.
France says: "This is dope SEO Material!" 🇫🇷. Thx Jule & Chris for all this value.
The
thank you, Ken.
This video is sorely needed. Nobody is googling brand strategists. We need to think semantically and provide valuable, structured data code to your website that target keywords relative to your service offering.The futur could benefit from doing more SEO related topics.
💯
I have put a few keywords within my website but i didn't want to add too many so google search engine wouldn't blacklist my website as spam, because i'm spaming keywords in my website. Non the less, i can't see much difference. hardly any emails or calls.
Do you rank on any of these keywords? As in, do you show up on page 1 of Google for them? As long as you’re using keywords that are actually relevant to what you do or sell, there is no such thing as being blacklisted as spam. Being blacklisted would be if you did shady a$$ stuff, like putting 200 keywords in the same color as the background color on one page, etc.
Im in the process of brainstorming content ideas for SEO. The timing of this episode was perfect
Let me know what you do or sell and what kind of content ideas you want to target!
Just to add to this great video.
The method explained within this video to find keywords would and do also work with other search engines as well. Also by using more than 1 search engine or tool like ahrefs for example. It allows you to integrate and repurpose.
Take care
Love the speaking style, Jule. “Spiel”, “juice”, great metaphors throughout. Well done! 💪🏻
Thank you ☺️
Thanks so much!
I BEEN TAKING NOTES this whole time in Google Docs. THANK YOU for such an enriching video!
Nice! If you don’t mind me asking, what are some parts that stand out in your notes?
That’s why I think having a niche is better. Trying to target for general words like “Digital marketing” is tough ask.
💯💯💯 something like “Seattle headshot photographer” > “photographer.” Good luck trying to rank on the second one.
Exactly! Adding meta data and organizing the long content with headings do help a lot.
Great work, guys. The best content on SEO that I have ever learnt. Thank you Kim and Chris for making such a valuable content.
Jule Kim FTW
I learned so much from this video... like a LOT. Thank you!
Only been skimming through this video (before finding uninterrupted time to watch)... super useful information for freelancers and small startup studios to know and implement ASAP! 👍
this wasn't "nerdy". It was incredibly insightful; tons of valuable information. Thank u :)
Thank you Chris for saying that your brain is melting while listening to this teaching segment pertaining to SEO. Makes me feel like I’m not alone in this. Bless you man. 😅
Haha I blame Chris! He was like, you drive this. I was like, whaaaaat 😅
Ok, wow! This is probably one of the best and most useful content on this channel for us creatives. I'm in the process of updating my website and creating a marketing funnel for the first time in my career. I'm so glad I came across this video today. Thank you two for sharing such valuable knowledge.
Perfect! How is it going with your website?
She is brilliant! I would love her to offer a course! I am saving this to refer to it later when I can take notes. So many gems!
Thank you, I really appreciate you! I’m going to put together a live workshop over 4 weeks, if you’re interested ☺️
I’m so signing up for your soon-to-be-released SEO course for creatives.
Hands down one of the best informational podcast.
Best SEO and keyword explanation for me so far. Thank you so much!!!! So much knowledge in one hour. Effective and productive. I was changing my keywords and searching for job titles while listening to you guys. Thanks!!!
Wow, such a great episode, guys!
When she started talking about people who embarrassed about their website, she’s kinda scared me 😅 Smart
it's because I'm one of those people 🤣
This is a great master class.
73k views only? people are paying for this information for $1k+! hope lots of people follow this channel!
Love this episode! Your breakdown of different keyword types, including money keywords, was awesome.
Glad you liked it!
I watch this video every few weeks and come away with a deeper insight each time 😊. Stellar content! 💯
Amazing.
Wow! How many times have you watched this?
Five times so far!
@@sirenblog2583 I am so impressed!
Extremely digestible. Best video I’ve watched on this topic. Period!
This is so good. Especially uploading the image for Google ranking & adding dets. Wouldn’t have thought about this effective & efficient solution.
Jules has great perspective on SEO. I'll use some of this for my own client SEO process.
This is invaluable info
I love this woman and love this man. This is the representation of exactly how painful the seo journey is 😂 - thank you for taking it for the team and sharing this helpful knowledge ❤
You're so welcome!
2x things..
- domain authority is not a Google given score - it comes from third party platforms that give you an idea of how "good" your website is. It is mainly influencer by how good backlinks are and from what niche relevant sources provide these backlinks.
- Toxic or spammy backlinks are no longer penalised - they get ignored - so you can't "harm" a competitor website by building crap backlinks.
Just an FYI
This is one of the most epic episodes. I'm watching it 3 times. Taking notes. Pausing the vid and applying the knowledge. Please keep Jules coming back
Amazing info! Thank you both❤
bin watch your content and this is the best one so far -
This was such an insightful episode that delivers more value than any other video I've ever consumed on SEO. Jule explained the tactical aspects in such clear and concise ways that I actually feel like I can take action RIGHT NOW. Total win for those who watch. Grateful to have found your content, Chris + The Futur 🙌❤🙏
Bless you Jule !
Amazing stuff. Thank you!!
SEO simplified = Jule Kim , GREAT LADY WITH GREAT WISDOM
This is one of your best episodes. Let her talk.
what do you think I was doing?!!
let me just leave the show and use the bathroom. that will make you happier right?
all jokes aside, Thank you. Jule Rocks!
Always happy to do more episodes with Chris!
16:39 then money keywords I think she's referring to Transactional Keywords. In search there's navigational, informational and transactional keywords. I like how she phrased it as money keywords it actually makes more sense and easier remember.
You got it! I renamed them because no one can remember those terms.
@@julekim I figured! It's easier even for me the way you renamed the terms. Thank you for commenting back!
Always happy when other professionals agree 😊 and of course I would reply - your comment is valuable 👏🏼
@@julekim at 52:28 you nailed it! We say this in a more condensed way on our website. The audience we work with is high-performing real estate agents. As real estate agents, they constantly educate their clients on the importance of owning real estate and why there's more long-term value in owning real estate as opposed to renting; however, when it comes to digital real estate, a lot of real estate agents are "renting" a room on Instagram. What if the "landlord" (Meta) decides to kick them out of their rented apartment (their profile) or if it gets hacked? By owning your own digital real estate (your own website) you have a full digital home with multiple rooms where your customers can learn about you and stay longer. They can build "equity" in their digital real estate through SEO. Anyway, I'm glad to hear you touch up on that. Glad to hear that someone else sees it the same way. My question is, translating that message to real estate agents who believe that Instagram is the way to go and is enough for them.
So…. That’s what geeking looks like😊 cheers and much gratitude 🙏
This I am putting it on repeat . thank you Its the first time am understanding SEO or even key words as a person who is not an expert and trying to work on my website and content alone without experience. so Thank you
Glad to hear
Thank you for this amazing class with you and Jule Kim. What powerful communication skills she has. I’m a fan and secretly have a crush. 😅
This video is gold thank you
Really really good !
Great info thank you both!
Learning -
Creatives need to understand SEO in order to be successful online.
There are three foundational principles of SEO: content, speed, and popularity.
Creatives need to create high-quality content that is relevant to their target audience.
Creatives need to make sure that their websites load quickly.
Creatives need to get other websites to link to their website.
Creatives need to do keyword research to identify the keywords that their target audience is using to search for them online.
Guys, thank you very much for all of this happening.
So much great knowledge. This was Gold.
Glad it was helpful!
Holy crap this is THE BEST SEO EXPLANATION I’ve ever heard, and I’ve taken multiple courses on it!!! 😮🎉🎉
🤗 so glad, thank you for taking the time to comment!
We need a part 2!
I’m down for it 😊
This was an amazing CRASH COURSE - BOOT CAMP style experience. You are both such a great, calm, forces
!
Thank you
Man, this is some quality content on SEO from The Futur! But I swear, nothing runs my outbound lead generation as smooth as Mystrika. Their single-payment, forever-usage deal was one hell of a steal! Can you guys make a solid video on this too?
This was a great video and not weird or confusing, Jule also came very prepared
Thank you 😊
Agreed.
It felt a bit complex for me at first, but it got better the more I listened and got the full picture
I've litterally just listened to this 3 times in a row, and just started a 4th replay. This is gold and I needed to listen to this.
Thank you x 4
@@thefutur i just asked ai to transcribe it, pull out the useful bits, find anything i could use, rewrite it for my audience then spam it to the world as my own work, dint even watch ;)
Thank you guys this was super inspiring and enriching. My mind expanded and it’s good to know what to pay attention to in my process
:)
This content is pure gold! Thank you!
She is AWESOME!! Very inciteful about SEO. Thank you 🙏
Thank you so much for this episodes Chris and Jules! As a new digital marketing agency owner I have learned a lot for me and my clients and even my other businesses. What an episode!
Perfect! What were some pieces you found helpful?
@@julekim Your examples are on point. I've consume many sources from blogs, videos about everything you said, but your examples really became my AHA moment. Now I understand the framework of starting the strategy. Oh and your explanation about Cold, Warm, and Hot Market especially the Cold Market on Top Funnel, it's what I found very useful. Because too many sources describes it too broadly (or maybe I still haven't found it yet), vaguely, but your term "triggering events" is PERFECT for me to understand. Thank you so much
Great to hear!
@@thepursuitofbarakah I'm glad it was useful!
This is fantastic!!! I’m not going to lie, I would have to probably rewatch this cause it was crazy amount of information
Great tips! 🙏🏾
It is gold!!! Thank you so much!✨ workshop with jule? Yes!!!!
An episode that is very, very, very hard to digest...and SEO needs to be updated. SEO is evolving as AI tools like ChatGPT and Claude, Perplexity replace traditional search engines. We now focus on AI-driven search and Conversational Optimization, tailoring content for how people naturally speak and interact with AI. This includes Prompt Optimization to get better responses from AI models. Overall, it’s about adapting content to fit AI’s way of processing and retrieving information. WWDC is approaching, and ChatGPT will be on every iPhone/iPad. So yeah...I couldn't keep up with this episode, Chris.
Jules has made me super excited about SEO! Thanks for this upload. Loved and enjoyed it!
That was incredibly valuable. What a fantastic guest. Thank you both!
Thank you, Paul!
Very intensive, best explanation of SEO break down I’ve seen on RUclips!
Thank you for the huge compliment!
Packed with great information, thank you! I've got a lot of work to do.
Glad it was helpful!
This was brilliant! So clear and helpful. This is the best I've ever heard SEO explained and how it all works together. Thank you.