Thanks for watching everyone. This video goes over my experience with shorts and how it has negatively impacted my channel. You can have success with shorts but you have to be careful and strategic with what you post (checkout the three c's framework at the end of the video). My overall advice to creators is to pick either short form or long form content and focus exclusively on that. For most people, long form content is better as it tends to align with most creators bigger goals (creating a loyal audience and building a part time or full time income). Please watch the video the whole way through so you can understand the entire picture and message me if you have any questions. Best wishes, Oscar
I am new to youtube, i have produced youtube short as the viewer is more as compare to long video.i thought i will get more subsciber easily, and shifted back to long subscriber when i get enough. i believe what you said is correct, cos my long video viewer is still low, although my youtube short viewer is more. Bro, thanks for reminds me that my thinking is incorrect.
I thought that if I produced long videos and operated them together with shorts, the number of viewers and subscribers would increase, but I was wrong. It's been a while since we've been in operation, but like you said, we stopped producing shorts at the end of February and are only producing videos.😭
RUclips Shorts are the only reason my channel is above 10,000 subscribers. My regular videos just don't get much attention. So I'm just going to keep prioritizing Shorts and only upload occasional videos when I have time. Shorts take a much shorter time to make anyways and get me more views so it's a win win
As a youtube long time viewer I have to say that I HATE SHORTS! I'm sorry this effects your bottom line of viewership or financial gain but this is my opinion. It's a guarantee that I won't visit your site nor would I subscribe to it! Am I the only one to feel this way? And then again, why can't you have Shorts and regular length videos? Is it 'cheaper for you to post shorts? And if you have 'both' can you not make it easier to connect to either one?
I'm happy to see bigger creators outright saying this. Sometimes it just doesn't hit the same coming from smaller creators like myself no matter who I've worked with.
Yes this is the exact problem I've had and lots of creators have had. Short form viewers and long form viewers are very different. That doesn't mean it is impossible to do both, but it is much harder to do both. My advice is to pick one and go for it.
@@JanganMeninggalkanSejarah Yes. That would be a good idea. This is assuming your long form content is high quality of course and provides value. If you want to post long form on your current channel, then make sure the follow the three c's mentioned in the video. However in most cases, I think separating short and long form is the best way forward.
@@JanganMeninggalkanSejarahthis is not the problem its just that u havent mastered long form content yet ur video topics are also a bit random u went from social media to naruto, supreme Also u cant name a video "social media" and expect it gets a good click trough rate even on successful channels
I think another problem is that a lot of advertising and short video recommendations have appeared in the content selection feed. And now long video icons compete for impressions with ads and short video....
As I posted on another's site.....As a youtube long time viewer I have to say that I HATE SHORTS! I'm sorry this effects your bottom line of viewership or financial gain but this is my opinion. It's a guarantee that I won't visit your site nor would I subscribe to it! Am I the only one to feel this way? And then again, why can't you have Shorts and regular length videos? Is it 'cheaper for you to post shorts? And if you have 'both' can you not make it easier to connect to either one?
when i read the title, i clicked because my channel has grown by about 300k subs because of shorts, so i wanted to hear your argument, and i agree and understand why you said what you did. i definitely agree that people need to keep their shorts content similar to their long form content, and have them both be the same quality. people are always shocked when i tell them that i spend about 4 hours for a 1 minute short, but it works, and my latest long form video is doing pretty well, as a result of promoting it through shorts. so youre definitely onto something when you say that your shorts have to be as good as your longs, but i would actually reverse that. your long form stuff has to be as highly edited and fast paced as your shorts. i think a lot of people understand that for shorts you need to edit it a lot to keep peoples attention, but they dont apply that nearly as much to long form
I checked out some of your shorts and definitely see how great the quality is, i make music related shorts (on main) so i was wondering what your biggest tip would be for shorts in general regardless of topic and what good metrics look like for you? Ex. Avg % viewed, like %, etc. would greatly appreciate some input from someone who already has seen great success!
This is so reliving to read because I’m becoming better with my shorts but on average it takes about 4 hours for me to get it right. I thought I was losing my mind when people say you can dish out a short in 5-10 minutes LOL
I totally agree with you. I started to post shorts in 2022 because all YT gurus said that it'd help, but then I realised that people just watched my shorts and did not even check out my long-form videos, which confused the algorithm. My channel was dead for ages after I stopped posting shorts in Oct 2023 to test if my theory was right and it took two months for my channel to start to get views again. Thanks for your video. This is going to help heaps of new RUclipsrs to save their time.
thank you for sharing your experience. I'm a small youtuber and experimenting on posting shorts as well. The algorithm is indeed unpredictable and confusing. your feedback helps
Finally somebody called it out ,))) These days it almost seems like RUclips is Forcing people to make YT shorts (bcs of the war with TicToc) otherwise your channel wont perform so well plus you see soo many random channels that just stole videos and they could easily have up to 1mil subs....its a shame what happend to this platform.
I was able to kinda solve this problem by making compilations of my short form videos into big long ones so that way the viewers doesn't have to keep scrolling, and in my other long form videos i make sure to include jokes that i make on my shorts so the viewers are more familiar with them.
Thanks for this video man. I’ve brought this question up to a lot of people, even at VidSummit, and a lot of the answers that I got were kind of skating around the actual problem. You confirmed a lot of the suspicions that I’ve had. My main focus is long form movie/television reviews and in 2022 I had a couple shorts go crazy viral and that gained me 10k subs, pretty much over night. But since then, trying to get views on my long form has been an absolute struggle. My content has only gotten better and so not seeing steady growth can get really frustrating. I’m finally starting to break through a bit but still have a long way to go to achieve my goals. I deleted those shorts about a year ago and have since stopped making them all together. I feel like my initial CTR is still feeling the effects from those subs not clicking. Not sure what to do about that besides continue to build the right audience. I appreciate your video dude! Definitely helped!
Exactly my experience but I recognized it early so I deleted every shorts I uploaded on my channel. then after 2 month of long form uploads I was able to gain back my channel where it was. Thanks for uploading this video👍
The thing is as a youtube consumer i watch both shorts and long form. So I believe both can actually work together. And generally speaking long form videos has always been harder to get genuine audience even before the coming of shorts.
I think you may be in the minority of consumers who will watch a creator’s short form and long form content. I’m a RUclips consumer too and I definitely fall in line with the majority of people who prefer either short form or long form content. The RUclipsrs that I found through shorts? I almost never watch their long form content. The numbers don’t seem to lie in this case and it will likely stay that way until more RUclipsrs learn how to mix short/long form. And also yeah, long-form has always been harder to attract an audience with, but that’s why it’s so much more valuable. Short-form content isn’t profitable, so you can’t really expect creators to want to make them if it takes a lot of time and work to learn to make them well, but has way less profit and channel growth.
@@starsnoireart hmmm i see. However, i still believe its best to make the both, but to spend more effort on the long from one. I think that if a content is good its good and since youtube is trying to push shorts, why not? I also saw somewhere in the chats that creators can have different channels (one for shorts and one for long form). Sincerely speaking I do not come on youtube to watch shorts😂
@@starsnoireart also i am a new creator, so i do not know much, but I posted a long form video that got me 2.5k views which has been my highest and i know why that video did well considering i have only 100 subscribers. However, my shorts are ranging between that number of views. I like the ppl who view my short form to keep viewing them, while i brainstorm on how to get my long form audience on the same account. Anyways, i have said enough! I wish you all the best🥰
in my experience, i watch both, but... I don't spend much time in youtube shorts since most shorts kinda wierd and annoying. I can't even get information from shorts after I hit enter button on search. That's why the behavior of viewers I assume, totally different.
As a small content creator, I’d like to thank you. I currently have 7 subscribers from RUclips shorts, and I was thinking of just posting more and more shorts but seeing this video changed my mind. I’ll try to focus on longform content from now on, thank you again :]
the exact same situation I'm in now just got 6-7 subscribers from posting shorts and considered making more but I noticed that the video I posted after the 2 shorts wasn't pushed like the video I posted before the Shorts... and then the video I posted after taking a break got pushed 2 so I got suspicious of Shorts and decided to actually search their effects
@@JeetKunDrawYT yeah, the algorithm’s weird like that. Another odd thing that I noticed was that my most viewed video got the comments restricted after gaining traction, which sucks because it entirely killed my chance to gain more attention from my audience.
Thanks for speaking up and saying this! I wish YT would be more transparent about this. I've been torn recently on mixing shorts with my long form - I've been growing long form for over 12 years now, and while my shorts would be the same type of content as my long form, I just don't think the attention spans will be there from people subbing from shorts. This only seems to work on like 2% of channels that grow with shorts - their long form gets pushed also. It's just weird.
Finally people are realizing this. Shorts really hurt my channel! Since they introduced shorts all my stats went down by 40% or so. 😡. So I nixed them and finally starting to gain traction again. Before shorts my channel was doing incredibly well! And I’ve been at it for over 6 years. Then shorts came out, 👎🏼👎🏼👎🏼 thanks for sharing this.
Thanks Oscar. One of my channels is shorts heavy and the long form content I create has suffered. Your video has really helped me to understand what to change for the better. Greatly appreviated. Nick
So before I write my own old findings, I first want to say that I highly appreciate the analytical approach in the video, it's not seen often that someone is rather precise and also reflects reality. I had tested this a few times a long time ago and here are the findings I had there. The TLDR would be to not post shorts, but it's more complicated than that. But I should also note that this information/data is potentially outdated since it was done a while ago. And as a final note before the rest, one very important thing to consider is that channels rise and die very fast, or rather, they can rise and die very fast. It happens all the time and people don't know the exact reasons, but it's easy to point at Shorts and say "They were the reasons!", while in reality it may have all taken the exact same path without them. I would just like to keep this in mind in general, since there is no easy way to test for the truth - but if Shorts would automatically kill channels, then no channel with shorts would be succesful in their longform content, which is not the case. So I don't mean they do no harm, but I rather mean it's more nuanced than a simple black/white picture. Still, I don't see a reason to take a risk. -the biggest direct harm Shorts did was taking viewers from longfrom to shortform content, as in they got it recommended at the end of videos. This meant that views that could have went to useful longform content were instead given to shorts, as long as they were the "latest upload" -Shorts can blast the subscription box and depending on frequency can kill the amount of people that use the notification bell. Even if you disable notifications though, there are a lot of people that will unsubscribe just to not see that content anymore in their sub box -Shorts are an amazing tool to create an audience if you had none and to bring them somewhere else. I mean to another channel or a stream, but not the same channel -Shorts can actually destroy your demographic/audience, simply because the people that watch Shorts are completely different compared to people that watch longform content. This is complicated because Shorts also work even if someone does not understand what you are saying (depends on the video though), but for longform this doesn't work -Everyone who uploads regularly knows the "95% of people watching are returning viewers", which are most of the times subs. That's what you referred to as Pools and would be Pool 1. But it's more than that, it also uses up impressions for the viewers that wouldn't watch the longform content, and that's why this death spiral is so rapid. So not only can you expect a shorter average watch time - which is the main video metric for active viewers - but it also wastes impressions, where it's important to succeed equally to the watch time -This still highly depends on how different the shorts vs longform content style is. If someone usually uploads 5 minute videos, then the difference isn't really big and it could easily work to have both - though the flooding issue and wasting recommendations will still happen. But especially for people that have longform content exceeding 15 minutes or even 30 minutes, it will be a bad decision. Not saying no short viewer will watch the longform content, but it's like a view injection that is very likely to at the same time end any potential success of the video. Luckily, there is nothing that forces anyone to upload longform and shortform content to the same channel, so my advice would be to split it up, have a second channel for shorts and then link to the main video.
Thank you for this. I've been posting videos for a month now and 95% of my subs have come from shorts, of which I am grateful for. I am now figuring out how to get my actual videos the same traction and attention. Thanks again!
Good video Oscar, this happened to my channel. I had some shorts that had over 1.5 million views and my long form videos suffered cause of it. I took them down and now my long form videos are actually starting to perform better.
My take on your video was that one shouldn't make shorts and upload them to one's channel. However if one does make any shorts. The shorts should reflect what your long form video is of. In short the shorts should be like an ad or preview of the long form video.
Great video! It's been tough for a lot of creators to try and balance long-form and short-form content. Like you said, they are really for separate audiences.
As a viewer, most of the short form accounts I watch I have zero interest in their long form. Goes the other way too. I don’t care to see shorts from most of the long form channels I regularly watch. It’s like I mentally bucket channels. Very few channels where I watch both. I think you nailed it that it’s a different skill set.
Would it not be quicker, and perhaps a bit more ethical, to simply subscribe to everyone's channel who commented on this video? At the current count, that would be over 800 new subscribers
Excellent post, Owen. I’ve been grappling with the whole long vs short for a bit. This video immensely helped me put the whole thing in perspective and come up with a better strategy. Thank you!
Okay I know shorts are the best way to grow your channel and it doesn't pay as well as long form videos but Really? the payment may be bad but not that bad, with 7.6 Million shorts views one can make $1k and I should know cuz youtube is growing and improving everyday. It's true it used to be that bad So I believe things will keep on improving on RUclips and RUclips shorts
My Channel is only a couple of Months old but I’m so glad I was too lazy to make shorts - I’m still testing 5 minute - 20 minute videos atm but I’m looking for that authentic and consistent growth of subscribers that are also supporters who believe in what I’m making and trust me. Thanks for this video I’m glad I found it right now!!
Not really, actual Shorts RPM is around $0.01-$0.02 (per 1,000 views, yes) Meanwhile, Long format content can easily get an RPM of $1.50-$2.00+ (financial niche can go over $20.00 RPM) Of course the long format RPM will depend by the countries you get views from... but still, higher RPM that Shorts...
fantastic video! surprised it's not behind a paywall it's such good information. my own experience seems to differ so idk what i've done correctly but shorts helped my long form explode. before shorts my long form videos were barely getting 1k views and now every long form video is ranging between 30k-500k .... maybe i inadvertently got the "content, color...etc" right. idk 🤷🏻♂️ either way everything you just said makes total sense.
I don't think they are that bad for channels. In fact, they work really great for me on my secondary channel. I mean, I just work really hard and I try to create short and expressive content as that is popular now among people (after that I use a lot of Famester to make that content viral immediately). This plays a crucial role so my content reach broader audience and gets spread on other platforms as well.
If you watch the video it says it right at the beginning: the problem isn’t really the success of the Shorts or not, it’s the return on your efforts investment. And the fact that most people watch either or format, so it’s really hard for you to switch the viewers to long format. Same happens on my videos, and I’ve drastically decreased my shorts production. Tbh I don’t even like creating shorts.
This video worried me so much because as a starting lifestyle/ vlogger niche, I was scared uploading shorts almost every day doing GRWM, daily mini vlogs, etc. however, this is about the same content my long form is- so I am keeping fingers crossed it only helps my channel & nor hurt it 🤞🏼
For me, all of the shorts I post are single clips that didnt make the final cut for a longform vid. Usually due to an orientation error when recording. It also "buys" me time w/ the algos which allows me the time I need to make a better longform vid. I make vids about finding rocks, so "better" is pretty subjective...
Wow these are really helpful insights and I'm grateful to have found out about this now rather than later in my RUclips journey! Thank you so much and best of luck with building this channel up ♥
While watching your video, my heart ached because it felt like you were talking about my channel. In the beginning, I uploaded a video every three days for about a month. Views were much higher then than they are now. After that, I started posting shorts every day to attract viewers through shorts. I think this is my biggest mistake. The number of viewers and time dropped significantly. After a few months, I thought it was because of the shorts. So I put up the shorts until February and then stopped. Your video further solidified my thoughts. thank you
I recently moved to JUST RUclips so I can concentrate most of my time with this platform over others, I've been at it for 3 months now. I changed my mindset & what I'm doing with my content, I'm sticking with Horror Gaming and my Fear in playing those games. So what I do is when I post my Long form videos I put those videos as my header video AND I don't publish the video to my subscribers because most of my subs recently are from Shorts. BUT as of now I am getting more more subs from my long form & more views. I take about 2 hours per short, either changing how the story is told or how the moment unfolds or adding an EDIT that wasn't in the original and I connect my long form to my shorts, with the new feature. So while I create my long form video I am posting about 2-3 times a week with shorts from my past video, I prioritize quality, story telling, key words that challenges similar shorts of my niche and prime times for my channel to post. SO NOW if someone who watches my shorts wants to watch my long form it's there as an option. I don't publish my videos directly to my subs because there is a chance that some will click off. But I make it an option for viewers who watch both to click on it. As of right now, I've gotten more results in the past years of just randomly posting and hoping for the best. I take my time with my long form and really concentrate on quality and the flow. Once I'm done with that I can slow down on editing and just do one short at a time while I do my next recording. It's a flow that I can follow and NOT get burnt out from. As of right now it feels good and IDK if it is THE BEST but it is working for me now and I feel like I can be consistent with this.
Thank you for coming up with this. I think a separate shorts and long form content channel is a much better route to take because I like to focus on just one thing at a time.
Agree! shorts are killing the long video. Many content creators switching to shorts but then again, long video is much performing. I am new to youtube, hopefully I will get that boost!
as a smaller channel who primarily makes shorts i’ll share my views. i have found shorts to be really beneficial to growing an audience as i’ve posted them from the beginning, and in regards to long form performance, although my videos get less views than my subscriber count, i believe that if i had not posted shorts, my long form videos would have nowhere near the amount of views and engagement that they currently have. just my experience though
Thank you so much bro I was literally planning on making shorts completely different to my long form videos thank you so much for making me realise what a mistake that would of been
I started my channel on 31/12/2023 and I prioritised shorts. I’m currently around 2K and strategising my long form content. Hopefully I’ll be back here after a year to give a data 📈 backed testimonial
As a small content creator, I use the shorts to get my name out there. It's kinda like an advertisement for the channel. I have experimented in the past and taken clips of a main video, then posted them onto shorts to gain more eyes onto a certain video. It really didn't work as intended. People didn't click on the short video and the ones that did watch the short never followed up and watched the long video. I also see shorts as a quick way to keep your channel relevant and not be overshadowed by a larger channel. I may be wrong in my opinions, but as one of millions of small content creators, we have to do anything to get noticed, especially if we feature topics that go against what RUclips thinks people want to see.
I like that you mention shorts can destroy a channel. And I absolutely agree that it is hard to get short form viewers to watch your long form content and sometimes vice versa. I will say this, content creators who have been able to solve this problem have been able to grow their channel exponentially without any problems. But being honest, most content creators aren't like that and are unable to capitalize and end up hurting their own channels.
I think another thing to keep in mind, is that a lot of creators who benefit from shorts have been on youtube for a while. They already have a solid audience, who will watch everything they post. So they're not as likely to have problems, especially someone like Mr. Beast, who's spent literally decades building his channel.
I learned that people will only come for the short and leave so you will never get traction from them its more work but I learned that consistency is key I WILL NEVER POST SHORTS AGAIN
this was a great video and good watch but I think the best thing about this whole video aside from the information given was the editing and subtle sound effects. sensational. 👏🏾👏🏾👏🏾
This is great information. I started a music themed channel a few years ago. It took me almost 2 years to reach 1000 subs and that was all from long form content. I hit 1000 subs right around the time YT rolled out shorts and they became so popular. late last year I started posting shorts and noticed that my views and subs were going through the roof, so I started posting shorts every day, but noticed that when I posted long form content, it was all but ignored. So I've dug myself into this hole, whereby I need to keep producing shorts to keep the channel alive and now need to figure out how to make long form content that is related to the shorts, so my channel will now kind of be going in a completely different direction. I started this second channel, and that channel I think I will use shorts sparingly. Thanks for the video.
RUclips really needs to address this issue. I know someone who has an education channel with almost 1m subs. When she started to post shorts alongside longform at the end of 2022 she dropped from averaging around 250k views per long form video, down to about an average of 20k views per video - and it is still declining. Very stressful.
This has definitely given me food for thought. I'm a small channel trying to grow, but find long video's dont get much attention so create alot more shorts. I'll have a try at increasing long form, going forward. Thanks for a really informative approach 👍
Is it possible to use a short on a different channel to direct to a long video on your main channel? Basically keeping the shorts separated so they can't affect your main channel. If so, I'd probably do that.
YT recommended this video to me. I was curious why such good video wouldn’t have much more subscribers for its high quality. Then I clicked on your first video to realise it is your other new channel. I agree with what you said from your first video that when your video is good, it will get promoted. Thanks for sharing your experiences! With shorts, I’m surprised to see the change from the beginning till now as everyone promoted how good it would be to help the channel grow. Your 3Cs strategy is helpful. Very inspiring video. Thank you.
It’s because there’s no post nonfiction button next to the subscribe button. That most likely could be a reason why? I always link my longform content on the RUclips short and that kinda helps.
So having starting in 2014 not posting anything up until November 2022 hitting 100k in first month then hitting nearly 6.8M subs in the next year using shorts then please explain what this video is about People watching this keep up your grind you will hit your milestones these videos are not true 💯 😅
If I look at your channel - your shorts perform really well but your long form videos get very few views - 10k on average from 6 million subs. You’ve achieved massive success in terms of subs, but if you want a loyal audience and a business behind your channel that will come from long form videos and unfortunately your long form videos don’t get many views considering your huge sub count. That is because you have a split audience like I talk about in my video. If you are chasing growth and subs then you’ve achieved it - but if you want to make money from your channel then you need a loyal audience and that won’t come from just posting shorts. Your channel is really successful, much more than my main channel! I’m just giving you some advice from a business perspective. Wish you all the best
I have to admit that Shorts are helping me a lot to drive attention to my long-form content, because my Shorts are clear trailers for the long form content and I ALWAYS look for related video and I know it’s growing the correct way because the biggest source of views is Related Shorts
OMG I checked out your channel and I see you dropped from 8M views on long form to only 2K views nowadays because of shorts... That must be hurtful 😪😪😔😔
@@carolinelavasteel4291 yes that is exactly what happened. shirts helped me jump from 600k subs to 1 million but ended costing me my long form content views
I had almost no views on various feature films, TV pilots/series, comedy sketches for 10 years. Im talking a feature film with less than 200 views for years. With shorts im actually able to push traffic to those once dead videos. It’s the only thing that’s ever worked for me. Of course I’ve never spent a dime pushing my work so that’s a big part of it too
Thank you for this!! Just built up the courage to post my first video and you may have saved me from making the same mistake! Keep making great content!
I noticed when i uploaded long form videos they didn't get views It was then i realized shorts and long form videos are seperate units and i needed to either focus on both or focus on one I decided to not make any long form content
Use youtube shorts as add for your long form content. In audience tab you can see what kind of content your audience sees videos or shorts. Making engaging longfom content is challenging. It takes lots of effort and patience. Shorts views overyhypes our hopes regarding longform content we end up wishing ourselves same success.
I need help with a question. I have a channel where I post both long-form and short-form content, with long-form being the primary type. The shorts are simply condensed versions of the long-form videos. Recently, there has been a massive spike in views, with Shorts garnering thousands of views per day, while all of my long-form content combined is receiving around a thousand views in 48 hours. I've seen videos on RUclips where people say that when Shorts start to perform well, it can disrupt the entire channel if it also features long-form content. Would this sudden spike in views disrupt my channel? The video that experienced this surge was posted months ago My channel is still very new, first video was posted the starting of 2024, with currently 12 long-form videos and 8 short-form videos
Thanks for this video! I've only recently started my channel, so it's pretty tiny at the moment (only 10 subs so far). I was thinking about adding shorts, but now I know I should wait on that, and plan it out if I ever do start those.
I'm a small gaming channel. One thing I noticed is when I upload shorts/long form videos and do live stream, I have less traffic (even with the new vertical livestreaming feature) If I don't do live stream short/long form videos gets significant traffic or better. Now, I don't upload anymore here, I put it on TikTok since it does not affect anything if you do live stream, and just do live stream here.
Thanks lot for this Info. I have just started my RUclips channel, and I'm in the process of determining which way to go. I'll keep your advice in mind. Also i appreciate every subscriber i can get at this point, since i barely have any. So i can't ditch shorts altogether.
I just restarted a channel and my main idea is to do a little preview in the form of a short to show a highlight of the long-form video that gets posted the day after and then i can link to the full video if people are interested.
Yeah it's crazy the way the social media platforms are trying to take away affiliate marketing in shorts. They don't want anyone to click away so they take away the creators way to earn. Has a small RUclipsr with under 5,000 subscribers this really hurts me. I really don't know if I should keep uploading shorts because I am mostly long form on RUclips. Maybe I should offload it to a secondary channel or just post to other social sites
I just hate shorts. Shorts might be great for gaining huge amount of subscribers. But earning money from short is very less than expectations. Thank You for your valuable advice.
Great video! I had my suspicions which is why I have stayed away from shorts, but I'm just about to post one. I don't intend on doing many more though.
Yes, Im focusing on my Long-form but we should all know the importance of Basics. Nothing wrong with short-form videos as long that they related to your niche or field of interest
This is great advice! Fun fact - I've never been a fan of RUclips shorts. I prefer Instagram Reels which is pretty much the same thing. But as a audio podcaster, I like long form content anyhow. Thanks for the video!
Hey Oscar! Great video. Im not sure that i agree that we should have 2 channels. Is there something that clearly says the algorithm suggests our long form videos to our short form subscribers? I know i have a split audience. Everyone does who has long and short on 1 channel. But a lot of newer creators who have had success with shorts i dont think understand the game completely - title, thumbnail, promoting a video, we just dont have to do those kinds of things with shorts
I think it comes down to preference. You can do both for sure and have them on one channel - just be tactical and follow the three c’s! However, if you ‘mess up’ shorts; the cost is so great that it can ruin all your long form (hence me suggesting having two channels like MrBeast does etc). However you can put them onto one! Just be intentional with the content you create :)
I don't know I do a mix and have 10k subs and 6 plus million views. Now I fish professionally so people like seeing that stuff. I just don't seem to get subs quickly. But this is useful info. Thanks
This is actually so true, I've been uploading yt shorts for a long time. I have also gained over 1100 subs which mostly came from one short that got 1.5 million views. It was all going fine until the short with 1.5M views just stopped getting any views and now I am not getting views on any of my other shorts at all. I was also really close to monetization but now my channel is completely dead. :(
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Thanks for watching everyone. This video goes over my experience with shorts and how it has negatively impacted my channel. You can have success with shorts but you have to be careful and strategic with what you post (checkout the three c's framework at the end of the video). My overall advice to creators is to pick either short form or long form content and focus exclusively on that. For most people, long form content is better as it tends to align with most creators bigger goals (creating a loyal audience and building a part time or full time income). Please watch the video the whole way through so you can understand the entire picture and message me if you have any questions. Best wishes, Oscar
I am new to youtube, i have produced youtube short as the viewer is more as compare to long video.i thought i will get more subsciber easily, and shifted back to long subscriber when i get enough. i believe what you said is correct, cos my long video viewer is still low, although my youtube short viewer is more. Bro, thanks for reminds me that my thinking is incorrect.
THANK YOU for this idea.
i have no interest in making long form content anyways, im 100% shorts channel
Wow, that's Amazing.. i could only wish 😊 Congratulations!! 🫡🥳 thats Huge!! 🎉
I thought that if I produced long videos and operated them together with shorts, the number of viewers and subscribers would increase, but I was wrong. It's been a while since we've been in operation, but like you said, we stopped producing shorts at the end of February and are only producing videos.😭
RUclips Shorts are the only reason my channel is above 10,000 subscribers. My regular videos just don't get much attention. So I'm just going to keep prioritizing Shorts and only upload occasional videos when I have time. Shorts take a much shorter time to make anyways and get me more views so it's a win win
I am a baby channel and have so much more success with shorts as well.
As a youtube long time viewer I have to say that I HATE SHORTS! I'm sorry this effects your bottom line of viewership or financial gain but this is my opinion. It's a guarantee that I won't visit your site nor would I subscribe to it! Am I the only one to feel this way? And then again, why can't you have Shorts and regular length videos? Is it 'cheaper for you to post shorts? And if you have 'both' can you not make it easier to connect to either one?
@@maryfehrenbach9893I usually don't sub to sny creators doing shorts because most of them seem fake or stolen content.
But you will earn less with shorts right?
Good for you. But could your subscriber be higher if we could see the full video?
I'm happy to see bigger creators outright saying this. Sometimes it just doesn't hit the same coming from smaller creators like myself no matter who I've worked with.
Thanks and yes - I’m speaking from my experience and the mistakes I’ve made :)
Yes I have this same mistake. Good that I learnt it very in my growth.
@@oscarowenbusinessSame here, I think I need to delete some of my shorts videos 😢
I got 190K subscriber from Shorts. Now when I'm experimenting with long form, the video not performing well :(
Yes this is the exact problem I've had and lots of creators have had. Short form viewers and long form viewers are very different. That doesn't mean it is impossible to do both, but it is much harder to do both. My advice is to pick one and go for it.
@@oscarowenbusiness Soo, should I create the 2nd channel only for long-form? 🤔
@@JanganMeninggalkanSejarah Yes. That would be a good idea. This is assuming your long form content is high quality of course and provides value. If you want to post long form on your current channel, then make sure the follow the three c's mentioned in the video. However in most cases, I think separating short and long form is the best way forward.
@@JanganMeninggalkanSejarahthis is not the problem its just that u havent mastered long form content yet ur video topics are also a bit random u went from social media to naruto, supreme
Also u cant name a video "social media" and expect it gets a good click trough rate even on successful channels
atleast you got a silver playbutton
I think another problem is that a lot of advertising and short video recommendations have appeared in the content selection feed. And now long video icons compete for impressions with ads and short video....
People can be easily distracted
As I posted on another's site.....As a youtube long time viewer I have to say that I HATE SHORTS! I'm sorry this effects your bottom line of viewership or financial gain but this is my opinion. It's a guarantee that I won't visit your site nor would I subscribe to it! Am I the only one to feel this way? And then again, why can't you have Shorts and regular length videos? Is it 'cheaper for you to post shorts? And if you have 'both' can you not make it easier to connect to either one?
when i read the title, i clicked because my channel has grown by about 300k subs because of shorts, so i wanted to hear your argument, and i agree and understand why you said what you did. i definitely agree that people need to keep their shorts content similar to their long form content, and have them both be the same quality. people are always shocked when i tell them that i spend about 4 hours for a 1 minute short, but it works, and my latest long form video is doing pretty well, as a result of promoting it through shorts. so youre definitely onto something when you say that your shorts have to be as good as your longs, but i would actually reverse that. your long form stuff has to be as highly edited and fast paced as your shorts. i think a lot of people understand that for shorts you need to edit it a lot to keep peoples attention, but they dont apply that nearly as much to long form
This helped me a lot in understanding RUclips more! Thanks for your post!
Agree
And some people are still enjoying long format videos surprisingly ..they'll find you
I checked out some of your shorts and definitely see how great the quality is, i make music related shorts (on main) so i was wondering what your biggest tip would be for shorts in general regardless of topic and what good metrics look like for you? Ex. Avg % viewed, like %, etc. would greatly appreciate some input from someone who already has seen great success!
This is so reliving to read because I’m becoming better with my shorts but on average it takes about 4 hours for me to get it right. I thought I was losing my mind when people say you can dish out a short in 5-10 minutes LOL
I totally agree with you. I started to post shorts in 2022 because all YT gurus said that it'd help, but then I realised that people just watched my shorts and did not even check out my long-form videos, which confused the algorithm. My channel was dead for ages after I stopped posting shorts in Oct 2023 to test if my theory was right and it took two months for my channel to start to get views again. Thanks for your video. This is going to help heaps of new RUclipsrs to save their time.
thank you for sharing your experience. I'm a small youtuber and experimenting on posting shorts as well. The algorithm is indeed unpredictable and confusing. your feedback helps
Thx. I should just do like you now
Same with me ooo. I have stopped it
I’m guessing this is affecting my channel too ❤❤
I will stop shorts for a while and see if I’d see changes on my long video views..
The gurus have once again led you astray...
Great job breaking this down. Exactly my experience as well.
I love all of your content. ❤
Finally somebody called it out ,))) These days it almost seems like RUclips is Forcing people to make YT shorts (bcs of the war with TicToc) otherwise your channel wont perform so well plus you see soo many random channels that just stole videos and they could easily have up to 1mil subs....its a shame what happend to this platform.
Have you found success in doing both?
Good question
I was able to kinda solve this problem by making compilations of my short form videos into big long ones so that way the viewers doesn't have to keep scrolling, and in my other long form videos i make sure to include jokes that i make on my shorts so the viewers are more familiar with them.
Thanks for this video man. I’ve brought this question up to a lot of people, even at VidSummit, and a lot of the answers that I got were kind of skating around the actual problem. You confirmed a lot of the suspicions that I’ve had. My main focus is long form movie/television reviews and in 2022 I had a couple shorts go crazy viral and that gained me 10k subs, pretty much over night. But since then, trying to get views on my long form has been an absolute struggle. My content has only gotten better and so not seeing steady growth can get really frustrating. I’m finally starting to break through a bit but still have a long way to go to achieve my goals. I deleted those shorts about a year ago and have since stopped making them all together. I feel like my initial CTR is still feeling the effects from those subs not clicking. Not sure what to do about that besides continue to build the right audience. I appreciate your video dude! Definitely helped!
Agreed 💯
Sometimes I really feel like giving up, since my long videos don't get many views than shorts.
Exactly my experience but I recognized it early so I deleted every shorts I uploaded on my channel. then after 2 month of long form uploads I was able to gain back my channel where it was. Thanks for uploading this video👍
The thing is as a youtube consumer i watch both shorts and long form. So I believe both can actually work together. And generally speaking long form videos has always been harder to get genuine audience even before the coming of shorts.
I think you may be in the minority of consumers who will watch a creator’s short form and long form content.
I’m a RUclips consumer too and I definitely fall in line with the majority of people who prefer either short form or long form content. The RUclipsrs that I found through shorts? I almost never watch their long form content. The numbers don’t seem to lie in this case and it will likely stay that way until more RUclipsrs learn how to mix short/long form.
And also yeah, long-form has always been harder to attract an audience with, but that’s why it’s so much more valuable. Short-form content isn’t profitable, so you can’t really expect creators to want to make them if it takes a lot of time and work to learn to make them well, but has way less profit and channel growth.
@@starsnoireart hmmm i see. However, i still believe its best to make the both, but to spend more effort on the long from one. I think that if a content is good its good and since youtube is trying to push shorts, why not? I also saw somewhere in the chats that creators can have different channels (one for shorts and one for long form). Sincerely speaking I do not come on youtube to watch shorts😂
@@starsnoireart also i am a new creator, so i do not know much, but I posted a long form video that got me 2.5k views which has been my highest and i know why that video did well considering i have only 100 subscribers. However, my shorts are ranging between that number of views. I like the ppl who view my short form to keep viewing them, while i brainstorm on how to get my long form audience on the same account. Anyways, i have said enough! I wish you all the best🥰
in my experience, i watch both, but... I don't spend much time in youtube shorts since most shorts kinda wierd and annoying. I can't even get information from shorts after I hit enter button on search. That's why the behavior of viewers I assume, totally different.
I use my shorts to basically advertise for my videos now. Helps a lot! Depends on your niche and I totally agree with you !
As a small content creator, I’d like to thank you. I currently have 7 subscribers from RUclips shorts, and I was thinking of just posting more and more shorts but seeing this video changed my mind. I’ll try to focus on longform content from now on, thank you again :]
the exact same situation I'm in now
just got 6-7 subscribers from posting shorts and considered making more but I noticed that the video I posted after the 2 shorts wasn't pushed like the video I posted before the Shorts... and then the video I posted after taking a break got pushed 2 so I got suspicious of Shorts and decided to actually search their effects
@@JeetKunDrawYT yeah, the algorithm’s weird like that. Another odd thing that I noticed was that my most viewed video got the comments restricted after gaining traction, which sucks because it entirely killed my chance to gain more attention from my audience.
I agree, that's why I only post shorts on FB, TikTok but only long form videos on my main channel. Well said by the way, 100% agree
Thanks for speaking up and saying this! I wish YT would be more transparent about this. I've been torn recently on mixing shorts with my long form - I've been growing long form for over 12 years now, and while my shorts would be the same type of content as my long form, I just don't think the attention spans will be there from people subbing from shorts. This only seems to work on like 2% of channels that grow with shorts - their long form gets pushed also. It's just weird.
Finally people are realizing this. Shorts really hurt my channel! Since they introduced shorts all my stats went down by 40% or so. 😡. So I nixed them and finally starting to gain traction again. Before shorts my channel was doing incredibly well! And I’ve been at it for over 6 years. Then shorts came out, 👎🏼👎🏼👎🏼 thanks for sharing this.
Thanks Oscar. One of my channels is shorts heavy and the long form content I create has suffered. Your video has really helped me to understand what to change for the better. Greatly appreviated. Nick
So before I write my own old findings, I first want to say that I highly appreciate the analytical approach in the video, it's not seen often that someone is rather precise and also reflects reality.
I had tested this a few times a long time ago and here are the findings I had there. The TLDR would be to not post shorts, but it's more complicated than that.
But I should also note that this information/data is potentially outdated since it was done a while ago.
And as a final note before the rest, one very important thing to consider is that channels rise and die very fast, or rather, they can rise and die very fast. It happens all the time and people don't know the exact reasons, but it's easy to point at Shorts and say "They were the reasons!", while in reality it may have all taken the exact same path without them. I would just like to keep this in mind in general, since there is no easy way to test for the truth - but if Shorts would automatically kill channels, then no channel with shorts would be succesful in their longform content, which is not the case. So I don't mean they do no harm, but I rather mean it's more nuanced than a simple black/white picture. Still, I don't see a reason to take a risk.
-the biggest direct harm Shorts did was taking viewers from longfrom to shortform content, as in they got it recommended at the end of videos. This meant that views that could have went to useful longform content were instead given to shorts, as long as they were the "latest upload"
-Shorts can blast the subscription box and depending on frequency can kill the amount of people that use the notification bell. Even if you disable notifications though, there are a lot of people that will unsubscribe just to not see that content anymore in their sub box
-Shorts are an amazing tool to create an audience if you had none and to bring them somewhere else. I mean to another channel or a stream, but not the same channel
-Shorts can actually destroy your demographic/audience, simply because the people that watch Shorts are completely different compared to people that watch longform content. This is complicated because Shorts also work even if someone does not understand what you are saying (depends on the video though), but for longform this doesn't work
-Everyone who uploads regularly knows the "95% of people watching are returning viewers", which are most of the times subs. That's what you referred to as Pools and would be Pool 1. But it's more than that, it also uses up impressions for the viewers that wouldn't watch the longform content, and that's why this death spiral is so rapid. So not only can you expect a shorter average watch time - which is the main video metric for active viewers - but it also wastes impressions, where it's important to succeed equally to the watch time
-This still highly depends on how different the shorts vs longform content style is. If someone usually uploads 5 minute videos, then the difference isn't really big and it could easily work to have both - though the flooding issue and wasting recommendations will still happen. But especially for people that have longform content exceeding 15 minutes or even 30 minutes, it will be a bad decision. Not saying no short viewer will watch the longform content, but it's like a view injection that is very likely to at the same time end any potential success of the video.
Luckily, there is nothing that forces anyone to upload longform and shortform content to the same channel, so my advice would be to split it up, have a second channel for shorts and then link to the main video.
Thank you for this. I've been posting videos for a month now and 95% of my subs have come from shorts, of which I am grateful for. I am now figuring out how to get my actual videos the same traction and attention. Thanks again!
Helpful reply. Thanks! :)
Good video Oscar, this happened to my channel. I had some shorts that had over 1.5 million views and my long form videos suffered cause of it. I took them down and now my long form videos are actually starting to perform better.
Yep; happened to lots of creators too. Thanks for sharing
My take on your video was that one shouldn't make shorts and upload them to one's channel. However if one does make any shorts. The shorts should reflect what your long form video is of. In short the shorts should be like an ad or preview of the long form video.
Great video! It's been tough for a lot of creators to try and balance long-form and short-form content. Like you said, they are really for separate audiences.
Please make a video about it, and don't forget to introduce yourselves in the beginning in the video like nate did 😘😘
Agreed! Love your channel too!
As a viewer, most of the short form accounts I watch I have zero interest in their long form. Goes the other way too. I don’t care to see shorts from most of the long form channels I regularly watch. It’s like I mentally bucket channels. Very few channels where I watch both. I think you nailed it that it’s a different skill set.
I wish everyone of you get success on your youtube journey❤
Ty!
Would it not be quicker, and perhaps a bit more ethical, to simply subscribe to everyone's channel who commented on this video? At the current count, that would be over 800 new subscribers
To be honest Shorts has done zero positive things for our channel.
Why do you think that is?
It has
I’m in the same boat as you - shorts hasn’t helped my channel. I post them now on TikTok and FB and use them to send people to my long form channel
Excellent post, Owen. I’ve been grappling with the whole long vs short for a bit. This video immensely helped me put the whole thing in perspective and come up with a better strategy. Thank you!
Okay I know shorts are the best way to grow your channel and it doesn't pay as well as long form videos but Really? the payment may be bad but not that bad, with 7.6 Million shorts views one can make $1k and I should know cuz youtube is growing and improving everyday. It's true it used to be that bad
So I believe things will keep on improving on RUclips and RUclips shorts
Agree. Shorts are good as well as long form videos.
My Channel is only a couple of Months old but I’m so glad I was too lazy to make shorts - I’m still testing 5 minute - 20 minute videos atm but I’m looking for that authentic and consistent growth of subscribers that are also supporters who believe in what I’m making and trust me. Thanks for this video I’m glad I found it right now!!
Your video that got 30.2 million views but only $42.25 blew up about 2 years ago before Shorts were paying more money.
Shorts pay more than that right ?
Money from shorts is 10 times less than long form content
Hmmmm?
Not really, actual Shorts RPM is around $0.01-$0.02 (per 1,000 views, yes)
Meanwhile, Long format content can easily get an RPM of $1.50-$2.00+ (financial niche can go over $20.00 RPM)
Of course the long format RPM will depend by the countries you get views from... but still, higher RPM that Shorts...
fantastic video! surprised it's not behind a paywall it's such good information. my own experience seems to differ so idk what i've done correctly but shorts helped my long form explode. before shorts my long form videos were barely getting 1k views and now every long form video is ranging between 30k-500k .... maybe i inadvertently got the "content, color...etc" right. idk 🤷🏻♂️ either way everything you just said makes total sense.
I don't think they are that bad for channels. In fact, they work really great for me on my secondary channel. I mean, I just work really hard and I try to create short and expressive content as that is popular now among people (after that I use a lot of Famester to make that content viral immediately). This plays a crucial role so my content reach broader audience and gets spread on other platforms as well.
Same… I post minecraft noteblock shorts and I get a lot by doing it
If you watch the video it says it right at the beginning: the problem isn’t really the success of the Shorts or not, it’s the return on your efforts investment. And the fact that most people watch either or format, so it’s really hard for you to switch the viewers to long format. Same happens on my videos, and I’ve drastically decreased my shorts production. Tbh I don’t even like creating shorts.
@@BlockMelodya lot of what? Money? Or views?
8:09 I use this for my channel, and even if my topic is the same, Shorts viewers don’t really watch long form :(
9:57 good advice. Nice video.
This video worried me so much because as a starting lifestyle/ vlogger niche, I was scared uploading shorts almost every day doing GRWM, daily mini vlogs, etc. however, this is about the same content my long form is- so I am keeping fingers crossed it only helps my channel & nor hurt it 🤞🏼
RUclips shorts actually help your channel just your experience is different fron does not mean its the norm
For me, all of the shorts I post are single clips that didnt make the final cut for a longform vid. Usually due to an orientation error when recording.
It also "buys" me time w/ the algos which allows me the time I need to make a better longform vid.
I make vids about finding rocks, so "better" is pretty subjective...
Wow these are really helpful insights and I'm grateful to have found out about this now rather than later in my RUclips journey! Thank you so much and best of luck with building this channel up ♥
While watching your video, my heart ached because it felt like you were talking about my channel.
In the beginning, I uploaded a video every three days for about a month. Views were much higher then than they are now.
After that, I started posting shorts every day to attract viewers through shorts. I think this is my biggest mistake. The number of viewers and time dropped significantly. After a few months, I thought it was because of the shorts. So I put up the shorts until February and then stopped.
Your video further solidified my thoughts. thank you
I recently moved to JUST RUclips so I can concentrate most of my time with this platform over others, I've been at it for 3 months now. I changed my mindset & what I'm doing with my content, I'm sticking with Horror Gaming and my Fear in playing those games. So what I do is when I post my Long form videos I put those videos as my header video AND I don't publish the video to my subscribers because most of my subs recently are from Shorts. BUT as of now I am getting more more subs from my long form & more views. I take about 2 hours per short, either changing how the story is told or how the moment unfolds or adding an EDIT that wasn't in the original and I connect my long form to my shorts, with the new feature. So while I create my long form video I am posting about 2-3 times a week with shorts from my past video, I prioritize quality, story telling, key words that challenges similar shorts of my niche and prime times for my channel to post. SO NOW if someone who watches my shorts wants to watch my long form it's there as an option. I don't publish my videos directly to my subs because there is a chance that some will click off. But I make it an option for viewers who watch both to click on it. As of right now, I've gotten more results in the past years of just randomly posting and hoping for the best. I take my time with my long form and really concentrate on quality and the flow. Once I'm done with that I can slow down on editing and just do one short at a time while I do my next recording. It's a flow that I can follow and NOT get burnt out from. As of right now it feels good and IDK if it is THE BEST but it is working for me now and I feel like I can be consistent with this.
thanks for this 😊
Thank you for coming up with this. I think a separate shorts and long form content channel is a much better route to take because I like to focus on just one thing at a time.
Agree! shorts are killing the long video. Many content creators switching to shorts but then again, long video is much performing. I am new to youtube, hopefully I will get that boost!
I’m new to RUclips too!
May I ask how long it took you to get to the amount of subscribers you have now?
@@Moonkidmax well, based on my analytics I get my subs through shorts vids. Hoping to get subs based on my long vids. I just started 2 months already
as a smaller channel who primarily makes shorts i’ll share my views. i have found shorts to be really beneficial to growing an audience as i’ve posted them from the beginning, and in regards to long form performance, although my videos get less views than my subscriber count, i believe that if i had not posted shorts, my long form videos would have nowhere near the amount of views and engagement that they currently have. just my experience though
I have started my channel 9years ago and I'm having 2Million Subs...I totally agree with you.
Yov Military, Neengalum ingaya? 😂
Thank you so much bro I was literally planning on making shorts completely different to my long form videos thank you so much for making me realise what a mistake that would of been
I started my channel on 31/12/2023 and I prioritised shorts. I’m currently around 2K and strategising my long form content. Hopefully I’ll be back here after a year to give a data 📈 backed testimonial
hows it going?
As a small content creator, I use the shorts to get my name out there. It's kinda like an advertisement for the channel. I have experimented in the past and taken clips of a main video, then posted them onto shorts to gain more eyes onto a certain video. It really didn't work as intended. People didn't click on the short video and the ones that did watch the short never followed up and watched the long video.
I also see shorts as a quick way to keep your channel relevant and not be overshadowed by a larger channel.
I may be wrong in my opinions, but as one of millions of small content creators, we have to do anything to get noticed, especially if we feature topics that go against what RUclips thinks people want to see.
I like that you mention shorts can destroy a channel. And I absolutely agree that it is hard to get short form viewers to watch your long form content and sometimes vice versa. I will say this, content creators who have been able to solve this problem have been able to grow their channel exponentially without any problems. But being honest, most content creators aren't like that and are unable to capitalize and end up hurting their own channels.
I think another thing to keep in mind, is that a lot of creators who benefit from shorts have been on youtube for a while. They already have a solid audience, who will watch everything they post. So they're not as likely to have problems, especially someone like Mr. Beast, who's spent literally decades building his channel.
Very true my channels have been destroyed this way and I suspected this very same thing for both my TikTok and RUclips
Thx for making this video, i feel like i was on the verge of digging a ditch for myself but now I can change my strategy
Love how your legit. Nonetheless speaking from experience 👊👊.
Going forward, I'm just gonna post my shorts on a separate channel. Great video 👍🏾
Bro, I love your videos and I just found you. U definitely deserve more views
I learned that people will only come for the short and leave so you will never get traction from them its more work but I learned that consistency is key I WILL NEVER POST SHORTS AGAIN
I have almost a billion views off shorts and a little under a million subscribers.
My long form videos have just not done well.
this was a great video and good watch but I think the best thing about this whole video aside from the information given was the editing and subtle sound effects. sensational. 👏🏾👏🏾👏🏾
This is great information. I started a music themed channel a few years ago. It took me almost 2 years to reach 1000 subs and that was all from long form content. I hit 1000 subs right around the time YT rolled out shorts and they became so popular. late last year I started posting shorts and noticed that my views and subs were going through the roof, so I started posting shorts every day, but noticed that when I posted long form content, it was all but ignored. So I've dug myself into this hole, whereby I need to keep producing shorts to keep the channel alive and now need to figure out how to make long form content that is related to the shorts, so my channel will now kind of be going in a completely different direction. I started this second channel, and that channel I think I will use shorts sparingly. Thanks for the video.
Am having the same issue.
So i created a short channel too
@@MC8NewsI think I’m just going to let my music channel be primarily shorts and my media channel be for long form.
Great tip,l now llink my shorts to long term video am subscribers are increasing in numbers
I love how you asked us to go back to the stone age and once we got there you said we should back to the future. I admit great hook!❤
RUclips really needs to address this issue. I know someone who has an education channel with almost 1m subs. When she started to post shorts alongside longform at the end of 2022 she dropped from averaging around 250k views per long form video, down to about an average of 20k views per video - and it is still declining. Very stressful.
This has definitely given me food for thought. I'm a small channel trying to grow, but find long video's dont get much attention so create alot more shorts. I'll have a try at increasing long form, going forward. Thanks for a really informative approach 👍
Very helpful. Thanks!
My channel is dead don’t post shorts!
ur welcome
@@taadnhow long u been doing shorts tho
You nailed it. I created this channel with shorts, and now I'm kinda starting over to create a long form audience.
I wish everyone reading this comment light and growth
Not me thinking about posting my first yt short last night then coming across this video 😬 thankyou for talking about this
Kind of happened to me aswell. Slowly recovering my channel since I stopped doing shorts.
Am lucky to discover this video, now I will not do the same mistake, feel bad for you and everyone. Hope it gets better ❤
Wow u enlighten me through the concept of "Split Audience", I am sincerely appreciate it! Thank You
Is it possible to use a short on a different channel to direct to a long video on your main channel? Basically keeping the shorts separated so they can't affect your main channel. If so, I'd probably do that.
YT recommended this video to me. I was curious why such good video wouldn’t have much more subscribers for its high quality. Then I clicked on your first video to realise it is your other new channel. I agree with what you said from your first video that when your video is good, it will get promoted. Thanks for sharing your experiences! With shorts, I’m surprised to see the change from the beginning till now as everyone promoted how good it would be to help the channel grow. Your 3Cs strategy is helpful. Very inspiring video. Thank you.
I got 87K subscribers from Shorts.
Congrats 🎉🎉 that's incredible
Me 2 like 90k
And a bag
@@MandiMomOf9Channel thanks
@@Johnwick2point0do you need a thumbnail designer?
It’s because there’s no post nonfiction button next to the subscribe button. That most likely could be a reason why? I always link my longform content on the RUclips short and that kinda helps.
I think my recent shorts are hurting my channel.. I will try to stick only to long format from now on. Spot on!
I just did a short a day for 9 days all I got was a gnarly introduction to video editing. Now I'm more confident to add long form. Thanks
So having starting in 2014 not posting anything up until November 2022 hitting 100k in first month then hitting nearly 6.8M subs in the next year using shorts then please explain what this video is about
People watching this keep up your grind you will hit your milestones these videos are not true 💯 😅
If I look at your channel - your shorts perform really well but your long form videos get very few views - 10k on average from 6 million subs. You’ve achieved massive success in terms of subs, but if you want a loyal audience and a business behind your channel that will come from long form videos and unfortunately your long form videos don’t get many views considering your huge sub count. That is because you have a split audience like I talk about in my video. If you are chasing growth and subs then you’ve achieved it - but if you want to make money from your channel then you need a loyal audience and that won’t come from just posting shorts. Your channel is really successful, much more than my main channel! I’m just giving you some advice from a business perspective. Wish you all the best
Yeah you got those 7mil from shorts your main videos which are hardly any don’t pull any kind of numbers not even 1% of your subs
Great work not listening lol
This guy totally missed the point, and the right paycheck lol
I have to admit that Shorts are helping me a lot to drive attention to my long-form content, because my Shorts are clear trailers for the long form content and I ALWAYS look for related video and I know it’s growing the correct way because the biggest source of views is Related Shorts
We are the perfect example lol Its killed our channel, we have to rebuild now.
OMG I checked out your channel and I see you dropped from 8M views on long form to only 2K views nowadays because of shorts... That must be hurtful 😪😪😔😔
@@carolinelavasteel4291 yes that is exactly what happened. shirts helped me jump from 600k subs to 1 million but ended costing me my long form content views
1.12 M Subs and 1.6K views on long-form is outrageous.... RUclips should be ashamed.
How long u been doing shorts for
since they rolled out the feature @@yungheartbreakofficial
I had almost no views on various feature films, TV pilots/series, comedy sketches for 10 years. Im talking a feature film with less than 200 views for years. With shorts im actually able to push traffic to those once dead videos. It’s the only thing that’s ever worked for me. Of course I’ve never spent a dime pushing my work so that’s a big part of it too
What an excellent communicator you are Oscar! I listened to that from beginning to end and picked up much. Thanks for taking the time.
KP
Glad you enjoyed it!
Thank you for this!! Just built up the courage to post my first video and you may have saved me from making the same mistake! Keep making great content!
I like your point of view about shorts being a low risk experiment of what content already works on our channel 👍🤔😊
how do we fix our channel if we already screwed up? start a new channel?
Yes, make sure You create great content for RUclips so you will grow fast and make a Lot of money 😊
I noticed when i uploaded long form videos they didn't get views
It was then i realized shorts and long form videos are seperate units and i needed to either focus on both or focus on one
I decided to not make any long form content
Use youtube shorts as add for your long form content. In audience tab you can see what kind of content your audience sees videos or shorts. Making engaging longfom content is challenging. It takes lots of effort and patience. Shorts views overyhypes our hopes regarding longform content we end up wishing ourselves same success.
This is great, Oscar! Thank you for the insights and awareness🚀
Best video and advices of the damn shorts topic!
I will apply your advices on my new channel, I m sure it will work good!
Thanks for your work.
Cheers
I agree 100%... For me, that have negligible audience, is not really a problem....but for big channels can be a huge problem 😪
They’re both good, you gotta go all the way to be successful on RUclips, Short, long, live, community post
I need help with a question. I have a channel where I post both long-form and short-form content, with long-form being the primary type. The shorts are simply condensed versions of the long-form videos. Recently, there has been a massive spike in views, with Shorts garnering thousands of views per day, while all of my long-form content combined is receiving around a thousand views in 48 hours. I've seen videos on RUclips where people say that when Shorts start to perform well, it can disrupt the entire channel if it also features long-form content. Would this sudden spike in views disrupt my channel? The video that experienced this surge was posted months ago
My channel is still very new, first video was posted the starting of 2024, with currently 12 long-form videos and 8 short-form videos
Thanks for this video! I've only recently started my channel, so it's pretty tiny at the moment (only 10 subs so far). I was thinking about adding shorts, but now I know I should wait on that, and plan it out if I ever do start those.
Thank you
Great vid. Do you have any thoughts in channel that do long form alongside live streams?
I'm a small gaming channel. One thing I noticed is when I upload shorts/long form videos and do live stream, I have less traffic (even with the new vertical livestreaming feature) If I don't do live stream short/long form videos gets significant traffic or better. Now, I don't upload anymore here, I put it on TikTok since it does not affect anything if you do live stream, and just do live stream here.
Thanks lot for this Info. I have just started my RUclips channel, and I'm in the process of determining which way to go. I'll keep your advice in mind. Also i appreciate every subscriber i can get at this point, since i barely have any. So i can't ditch shorts altogether.
I just restarted a channel and my main idea is to do a little preview in the form of a short to show a highlight of the long-form video that gets posted the day after and then i can link to the full video if people are interested.
Yeah it's crazy the way the social media platforms are trying to take away affiliate marketing in shorts. They don't want anyone to click away so they take away the creators way to earn. Has a small RUclipsr with under 5,000 subscribers this really hurts me. I really don't know if I should keep uploading shorts because I am mostly long form on RUclips. Maybe I should offload it to a secondary channel or just post to other social sites
Oh my goodness this is helpful! I’m a new RUclipsr-and just with a dozen shorts I see nobody’s looking at my
Longer content… so helpful thanks!
I just hate shorts. Shorts might be great for gaining huge amount of subscribers. But earning money from short is very less than expectations. Thank You for your valuable advice.
Great video! I had my suspicions which is why I have stayed away from shorts, but I'm just about to post one. I don't intend on doing many more though.
Yes, Im focusing on my Long-form but we should all know the importance of Basics. Nothing wrong with short-form videos as long that they related to your niche or field of interest
This is great advice! Fun fact - I've never been a fan of RUclips shorts. I prefer Instagram Reels which is pretty much the same thing. But as a audio podcaster, I like long form content anyhow. Thanks for the video!
Hey Oscar! Great video. Im not sure that i agree that we should have 2 channels. Is there something that clearly says the algorithm suggests our long form videos to our short form subscribers? I know i have a split audience. Everyone does who has long and short on 1 channel. But a lot of newer creators who have had success with shorts i dont think understand the game completely - title, thumbnail, promoting a video, we just dont have to do those kinds of things with shorts
I think it comes down to preference. You can do both for sure and have them on one channel - just be tactical and follow the three c’s! However, if you ‘mess up’ shorts; the cost is so great that it can ruin all your long form (hence me suggesting having two channels like MrBeast does etc). However you can put them onto one! Just be intentional with the content you create :)
I was thinking the same to make Long videos as short as possible not to waste anyone time and more engaging best of luck for your channel 😊
I don't know I do a mix and have 10k subs and 6 plus million views. Now I fish professionally so people like seeing that stuff. I just don't seem to get subs quickly. But this is useful info. Thanks
This is actually so true, I've been uploading yt shorts for a long time. I have also gained over 1100 subs which mostly came from one short that got 1.5 million views. It was all going fine until the short with 1.5M views just stopped getting any views and now I am not getting views on any of my other shorts at all. I was also really close to monetization but now my channel is completely dead. :(