Thanks for watching everyone. This video goes over my experience with shorts and how it has negatively impacted my channel. You can have success with shorts but you have to be careful and strategic with what you post (checkout the three c's framework at the end of the video). My overall advice to creators is to pick either short form or long form content and focus exclusively on that. For most people, long form content is better as it tends to align with most creators bigger goals (creating a loyal audience and building a part time or full time income). Please watch the video the whole way through so you can understand the entire picture and message me if you have any questions. Best wishes, Oscar
I am new to youtube, i have produced youtube short as the viewer is more as compare to long video.i thought i will get more subsciber easily, and shifted back to long subscriber when i get enough. i believe what you said is correct, cos my long video viewer is still low, although my youtube short viewer is more. Bro, thanks for reminds me that my thinking is incorrect.
I thought that if I produced long videos and operated them together with shorts, the number of viewers and subscribers would increase, but I was wrong. It's been a while since we've been in operation, but like you said, we stopped producing shorts at the end of February and are only producing videos.😭
RUclips Shorts are the only reason my channel is above 10,000 subscribers. My regular videos just don't get much attention. So I'm just going to keep prioritizing Shorts and only upload occasional videos when I have time. Shorts take a much shorter time to make anyways and get me more views so it's a win win
As a youtube long time viewer I have to say that I HATE SHORTS! I'm sorry this effects your bottom line of viewership or financial gain but this is my opinion. It's a guarantee that I won't visit your site nor would I subscribe to it! Am I the only one to feel this way? And then again, why can't you have Shorts and regular length videos? Is it 'cheaper for you to post shorts? And if you have 'both' can you not make it easier to connect to either one?
Yes this is the exact problem I've had and lots of creators have had. Short form viewers and long form viewers are very different. That doesn't mean it is impossible to do both, but it is much harder to do both. My advice is to pick one and go for it.
@@JanganMeninggalkanSejarah Yes. That would be a good idea. This is assuming your long form content is high quality of course and provides value. If you want to post long form on your current channel, then make sure the follow the three c's mentioned in the video. However in most cases, I think separating short and long form is the best way forward.
@@JanganMeninggalkanSejarahthis is not the problem its just that u havent mastered long form content yet ur video topics are also a bit random u went from social media to naruto, supreme Also u cant name a video "social media" and expect it gets a good click trough rate even on successful channels
I'm happy to see bigger creators outright saying this. Sometimes it just doesn't hit the same coming from smaller creators like myself no matter who I've worked with.
Finally somebody called it out ,))) These days it almost seems like RUclips is Forcing people to make YT shorts (bcs of the war with TicToc) otherwise your channel wont perform so well plus you see soo many random channels that just stole videos and they could easily have up to 1mil subs....its a shame what happend to this platform.
I think another problem is that a lot of advertising and short video recommendations have appeared in the content selection feed. And now long video icons compete for impressions with ads and short video....
As I posted on another's site.....As a youtube long time viewer I have to say that I HATE SHORTS! I'm sorry this effects your bottom line of viewership or financial gain but this is my opinion. It's a guarantee that I won't visit your site nor would I subscribe to it! Am I the only one to feel this way? And then again, why can't you have Shorts and regular length videos? Is it 'cheaper for you to post shorts? And if you have 'both' can you not make it easier to connect to either one?
when i read the title, i clicked because my channel has grown by about 300k subs because of shorts, so i wanted to hear your argument, and i agree and understand why you said what you did. i definitely agree that people need to keep their shorts content similar to their long form content, and have them both be the same quality. people are always shocked when i tell them that i spend about 4 hours for a 1 minute short, but it works, and my latest long form video is doing pretty well, as a result of promoting it through shorts. so youre definitely onto something when you say that your shorts have to be as good as your longs, but i would actually reverse that. your long form stuff has to be as highly edited and fast paced as your shorts. i think a lot of people understand that for shorts you need to edit it a lot to keep peoples attention, but they dont apply that nearly as much to long form
I checked out some of your shorts and definitely see how great the quality is, i make music related shorts (on main) so i was wondering what your biggest tip would be for shorts in general regardless of topic and what good metrics look like for you? Ex. Avg % viewed, like %, etc. would greatly appreciate some input from someone who already has seen great success!
This is so reliving to read because I’m becoming better with my shorts but on average it takes about 4 hours for me to get it right. I thought I was losing my mind when people say you can dish out a short in 5-10 minutes LOL
I totally agree with you. I started to post shorts in 2022 because all YT gurus said that it'd help, but then I realised that people just watched my shorts and did not even check out my long-form videos, which confused the algorithm. My channel was dead for ages after I stopped posting shorts in Oct 2023 to test if my theory was right and it took two months for my channel to start to get views again. Thanks for your video. This is going to help heaps of new RUclipsrs to save their time.
thank you for sharing your experience. I'm a small youtuber and experimenting on posting shorts as well. The algorithm is indeed unpredictable and confusing. your feedback helps
The thing is as a youtube consumer i watch both shorts and long form. So I believe both can actually work together. And generally speaking long form videos has always been harder to get genuine audience even before the coming of shorts.
I think you may be in the minority of consumers who will watch a creator’s short form and long form content. I’m a RUclips consumer too and I definitely fall in line with the majority of people who prefer either short form or long form content. The RUclipsrs that I found through shorts? I almost never watch their long form content. The numbers don’t seem to lie in this case and it will likely stay that way until more RUclipsrs learn how to mix short/long form. And also yeah, long-form has always been harder to attract an audience with, but that’s why it’s so much more valuable. Short-form content isn’t profitable, so you can’t really expect creators to want to make them if it takes a lot of time and work to learn to make them well, but has way less profit and channel growth.
@@starsnoireart hmmm i see. However, i still believe its best to make the both, but to spend more effort on the long from one. I think that if a content is good its good and since youtube is trying to push shorts, why not? I also saw somewhere in the chats that creators can have different channels (one for shorts and one for long form). Sincerely speaking I do not come on youtube to watch shorts😂
@@starsnoireart also i am a new creator, so i do not know much, but I posted a long form video that got me 2.5k views which has been my highest and i know why that video did well considering i have only 100 subscribers. However, my shorts are ranging between that number of views. I like the ppl who view my short form to keep viewing them, while i brainstorm on how to get my long form audience on the same account. Anyways, i have said enough! I wish you all the best🥰
in my experience, i watch both, but... I don't spend much time in youtube shorts since most shorts kinda wierd and annoying. I can't even get information from shorts after I hit enter button on search. That's why the behavior of viewers I assume, totally different.
I was able to kinda solve this problem by making compilations of my short form videos into big long ones so that way the viewers doesn't have to keep scrolling, and in my other long form videos i make sure to include jokes that i make on my shorts so the viewers are more familiar with them.
Finally people are realizing this. Shorts really hurt my channel! Since they introduced shorts all my stats went down by 40% or so. 😡. So I nixed them and finally starting to gain traction again. Before shorts my channel was doing incredibly well! And I’ve been at it for over 6 years. Then shorts came out, 👎🏼👎🏼👎🏼 thanks for sharing this.
Okay I know shorts are the best way to grow your channel and it doesn't pay as well as long form videos but Really? the payment may be bad but not that bad, with 7.6 Million shorts views one can make $1k and I should know cuz youtube is growing and improving everyday. It's true it used to be that bad So I believe things will keep on improving on RUclips and RUclips shorts
As a small content creator, I’d like to thank you. I currently have 7 subscribers from RUclips shorts, and I was thinking of just posting more and more shorts but seeing this video changed my mind. I’ll try to focus on longform content from now on, thank you again :]
the exact same situation I'm in now just got 6-7 subscribers from posting shorts and considered making more but I noticed that the video I posted after the 2 shorts wasn't pushed like the video I posted before the Shorts... and then the video I posted after taking a break got pushed 2 so I got suspicious of Shorts and decided to actually search their effects
@@JeetKunDrawYT yeah, the algorithm’s weird like that. Another odd thing that I noticed was that my most viewed video got the comments restricted after gaining traction, which sucks because it entirely killed my chance to gain more attention from my audience.
I don't think they are that bad for channels. In fact, they work really great for me on my secondary channel. I mean, I just work really hard and I try to create short and expressive content as that is popular now among people (after that I use a lot of Famester to make that content viral immediately). This plays a crucial role so my content reach broader audience and gets spread on other platforms as well.
If you watch the video it says it right at the beginning: the problem isn’t really the success of the Shorts or not, it’s the return on your efforts investment. And the fact that most people watch either or format, so it’s really hard for you to switch the viewers to long format. Same happens on my videos, and I’ve drastically decreased my shorts production. Tbh I don’t even like creating shorts.
Exactly my experience but I recognized it early so I deleted every shorts I uploaded on my channel. then after 2 month of long form uploads I was able to gain back my channel where it was. Thanks for uploading this video👍
Would it not be quicker, and perhaps a bit more ethical, to simply subscribe to everyone's channel who commented on this video? At the current count, that would be over 800 new subscribers
Thanks for this video man. I’ve brought this question up to a lot of people, even at VidSummit, and a lot of the answers that I got were kind of skating around the actual problem. You confirmed a lot of the suspicions that I’ve had. My main focus is long form movie/television reviews and in 2022 I had a couple shorts go crazy viral and that gained me 10k subs, pretty much over night. But since then, trying to get views on my long form has been an absolute struggle. My content has only gotten better and so not seeing steady growth can get really frustrating. I’m finally starting to break through a bit but still have a long way to go to achieve my goals. I deleted those shorts about a year ago and have since stopped making them all together. I feel like my initial CTR is still feeling the effects from those subs not clicking. Not sure what to do about that besides continue to build the right audience. I appreciate your video dude! Definitely helped!
So before I write my own old findings, I first want to say that I highly appreciate the analytical approach in the video, it's not seen often that someone is rather precise and also reflects reality. I had tested this a few times a long time ago and here are the findings I had there. The TLDR would be to not post shorts, but it's more complicated than that. But I should also note that this information/data is potentially outdated since it was done a while ago. And as a final note before the rest, one very important thing to consider is that channels rise and die very fast, or rather, they can rise and die very fast. It happens all the time and people don't know the exact reasons, but it's easy to point at Shorts and say "They were the reasons!", while in reality it may have all taken the exact same path without them. I would just like to keep this in mind in general, since there is no easy way to test for the truth - but if Shorts would automatically kill channels, then no channel with shorts would be succesful in their longform content, which is not the case. So I don't mean they do no harm, but I rather mean it's more nuanced than a simple black/white picture. Still, I don't see a reason to take a risk. -the biggest direct harm Shorts did was taking viewers from longfrom to shortform content, as in they got it recommended at the end of videos. This meant that views that could have went to useful longform content were instead given to shorts, as long as they were the "latest upload" -Shorts can blast the subscription box and depending on frequency can kill the amount of people that use the notification bell. Even if you disable notifications though, there are a lot of people that will unsubscribe just to not see that content anymore in their sub box -Shorts are an amazing tool to create an audience if you had none and to bring them somewhere else. I mean to another channel or a stream, but not the same channel -Shorts can actually destroy your demographic/audience, simply because the people that watch Shorts are completely different compared to people that watch longform content. This is complicated because Shorts also work even if someone does not understand what you are saying (depends on the video though), but for longform this doesn't work -Everyone who uploads regularly knows the "95% of people watching are returning viewers", which are most of the times subs. That's what you referred to as Pools and would be Pool 1. But it's more than that, it also uses up impressions for the viewers that wouldn't watch the longform content, and that's why this death spiral is so rapid. So not only can you expect a shorter average watch time - which is the main video metric for active viewers - but it also wastes impressions, where it's important to succeed equally to the watch time -This still highly depends on how different the shorts vs longform content style is. If someone usually uploads 5 minute videos, then the difference isn't really big and it could easily work to have both - though the flooding issue and wasting recommendations will still happen. But especially for people that have longform content exceeding 15 minutes or even 30 minutes, it will be a bad decision. Not saying no short viewer will watch the longform content, but it's like a view injection that is very likely to at the same time end any potential success of the video. Luckily, there is nothing that forces anyone to upload longform and shortform content to the same channel, so my advice would be to split it up, have a second channel for shorts and then link to the main video.
Thank you for this. I've been posting videos for a month now and 95% of my subs have come from shorts, of which I am grateful for. I am now figuring out how to get my actual videos the same traction and attention. Thanks again!
I learned that people will only come for the short and leave so you will never get traction from them its more work but I learned that consistency is key I WILL NEVER POST SHORTS AGAIN
I recently moved to JUST RUclips so I can concentrate most of my time with this platform over others, I've been at it for 3 months now. I changed my mindset & what I'm doing with my content, I'm sticking with Horror Gaming and my Fear in playing those games. So what I do is when I post my Long form videos I put those videos as my header video AND I don't publish the video to my subscribers because most of my subs recently are from Shorts. BUT as of now I am getting more more subs from my long form & more views. I take about 2 hours per short, either changing how the story is told or how the moment unfolds or adding an EDIT that wasn't in the original and I connect my long form to my shorts, with the new feature. So while I create my long form video I am posting about 2-3 times a week with shorts from my past video, I prioritize quality, story telling, key words that challenges similar shorts of my niche and prime times for my channel to post. SO NOW if someone who watches my shorts wants to watch my long form it's there as an option. I don't publish my videos directly to my subs because there is a chance that some will click off. But I make it an option for viewers who watch both to click on it. As of right now, I've gotten more results in the past years of just randomly posting and hoping for the best. I take my time with my long form and really concentrate on quality and the flow. Once I'm done with that I can slow down on editing and just do one short at a time while I do my next recording. It's a flow that I can follow and NOT get burnt out from. As of right now it feels good and IDK if it is THE BEST but it is working for me now and I feel like I can be consistent with this.
My Channel is only a couple of Months old but I’m so glad I was too lazy to make shorts - I’m still testing 5 minute - 20 minute videos atm but I’m looking for that authentic and consistent growth of subscribers that are also supporters who believe in what I’m making and trust me. Thanks for this video I’m glad I found it right now!!
Good video Oscar, this happened to my channel. I had some shorts that had over 1.5 million views and my long form videos suffered cause of it. I took them down and now my long form videos are actually starting to perform better.
My take on your video was that one shouldn't make shorts and upload them to one's channel. However if one does make any shorts. The shorts should reflect what your long form video is of. In short the shorts should be like an ad or preview of the long form video.
As a viewer, most of the short form accounts I watch I have zero interest in their long form. Goes the other way too. I don’t care to see shorts from most of the long form channels I regularly watch. It’s like I mentally bucket channels. Very few channels where I watch both. I think you nailed it that it’s a different skill set.
I like that you mention shorts can destroy a channel. And I absolutely agree that it is hard to get short form viewers to watch your long form content and sometimes vice versa. I will say this, content creators who have been able to solve this problem have been able to grow their channel exponentially without any problems. But being honest, most content creators aren't like that and are unable to capitalize and end up hurting their own channels.
I think another thing to keep in mind, is that a lot of creators who benefit from shorts have been on youtube for a while. They already have a solid audience, who will watch everything they post. So they're not as likely to have problems, especially someone like Mr. Beast, who's spent literally decades building his channel.
I started my channel on 31/12/2023 and I prioritised shorts. I’m currently around 2K and strategising my long form content. Hopefully I’ll be back here after a year to give a data 📈 backed testimonial
As a small content creator, I use the shorts to get my name out there. It's kinda like an advertisement for the channel. I have experimented in the past and taken clips of a main video, then posted them onto shorts to gain more eyes onto a certain video. It really didn't work as intended. People didn't click on the short video and the ones that did watch the short never followed up and watched the long video. I also see shorts as a quick way to keep your channel relevant and not be overshadowed by a larger channel. I may be wrong in my opinions, but as one of millions of small content creators, we have to do anything to get noticed, especially if we feature topics that go against what RUclips thinks people want to see.
For me, all of the shorts I post are single clips that didnt make the final cut for a longform vid. Usually due to an orientation error when recording. It also "buys" me time w/ the algos which allows me the time I need to make a better longform vid. I make vids about finding rocks, so "better" is pretty subjective...
Thanks Oscar. One of my channels is shorts heavy and the long form content I create has suffered. Your video has really helped me to understand what to change for the better. Greatly appreviated. Nick
I had almost no views on various feature films, TV pilots/series, comedy sketches for 10 years. Im talking a feature film with less than 200 views for years. With shorts im actually able to push traffic to those once dead videos. It’s the only thing that’s ever worked for me. Of course I’ve never spent a dime pushing my work so that’s a big part of it too
Agree! shorts are killing the long video. Many content creators switching to shorts but then again, long video is much performing. I am new to youtube, hopefully I will get that boost!
So they're forcing long form into youtube shorts now. A bunch of random people started disliking my video and I wondered why. Turns out a 3 min video was being forced into shorts with no context to random people that aren't in my niche. This will kill your channels.
RUclips really needs to address this issue. I know someone who has an education channel with almost 1m subs. When she started to post shorts alongside longform at the end of 2022 she dropped from averaging around 250k views per long form video, down to about an average of 20k views per video - and it is still declining. Very stressful.
Thanks for speaking up and saying this! I wish YT would be more transparent about this. I've been torn recently on mixing shorts with my long form - I've been growing long form for over 12 years now, and while my shorts would be the same type of content as my long form, I just don't think the attention spans will be there from people subbing from shorts. This only seems to work on like 2% of channels that grow with shorts - their long form gets pushed also. It's just weird.
This is great information. I started a music themed channel a few years ago. It took me almost 2 years to reach 1000 subs and that was all from long form content. I hit 1000 subs right around the time YT rolled out shorts and they became so popular. late last year I started posting shorts and noticed that my views and subs were going through the roof, so I started posting shorts every day, but noticed that when I posted long form content, it was all but ignored. So I've dug myself into this hole, whereby I need to keep producing shorts to keep the channel alive and now need to figure out how to make long form content that is related to the shorts, so my channel will now kind of be going in a completely different direction. I started this second channel, and that channel I think I will use shorts sparingly. Thanks for the video.
Noooooo 😵 did I already ruin my channel?? I've made 2 normal videos and nearly 30 shorts. I think my channel has died before it even got started... Why would youtube set us up for failure like this 😮💨
While watching your video, my heart ached because it felt like you were talking about my channel. In the beginning, I uploaded a video every three days for about a month. Views were much higher then than they are now. After that, I started posting shorts every day to attract viewers through shorts. I think this is my biggest mistake. The number of viewers and time dropped significantly. After a few months, I thought it was because of the shorts. So I put up the shorts until February and then stopped. Your video further solidified my thoughts. thank you
as a smaller channel who primarily makes shorts i’ll share my views. i have found shorts to be really beneficial to growing an audience as i’ve posted them from the beginning, and in regards to long form performance, although my videos get less views than my subscriber count, i believe that if i had not posted shorts, my long form videos would have nowhere near the amount of views and engagement that they currently have. just my experience though
Great video! It's been tough for a lot of creators to try and balance long-form and short-form content. Like you said, they are really for separate audiences.
Wow these are really helpful insights and I'm grateful to have found out about this now rather than later in my RUclips journey! Thank you so much and best of luck with building this channel up ♥
Use youtube shorts as add for your long form content. In audience tab you can see what kind of content your audience sees videos or shorts. Making engaging longfom content is challenging. It takes lots of effort and patience. Shorts views overyhypes our hopes regarding longform content we end up wishing ourselves same success.
I just hate shorts. Shorts might be great for gaining huge amount of subscribers. But earning money from short is very less than expectations. Thank You for your valuable advice.
So having starting in 2014 not posting anything up until November 2022 hitting 100k in first month then hitting nearly 6.8M subs in the next year using shorts then please explain what this video is about People watching this keep up your grind you will hit your milestones these videos are not true 💯 😅
If I look at your channel - your shorts perform really well but your long form videos get very few views - 10k on average from 6 million subs. You’ve achieved massive success in terms of subs, but if you want a loyal audience and a business behind your channel that will come from long form videos and unfortunately your long form videos don’t get many views considering your huge sub count. That is because you have a split audience like I talk about in my video. If you are chasing growth and subs then you’ve achieved it - but if you want to make money from your channel then you need a loyal audience and that won’t come from just posting shorts. Your channel is really successful, much more than my main channel! I’m just giving you some advice from a business perspective. Wish you all the best
I need help with a question. I have a channel where I post both long-form and short-form content, with long-form being the primary type. The shorts are simply condensed versions of the long-form videos. Recently, there has been a massive spike in views, with Shorts garnering thousands of views per day, while all of my long-form content combined is receiving around a thousand views in 48 hours. I've seen videos on RUclips where people say that when Shorts start to perform well, it can disrupt the entire channel if it also features long-form content. Would this sudden spike in views disrupt my channel? The video that experienced this surge was posted months ago My channel is still very new, first video was posted the starting of 2024, with currently 12 long-form videos and 8 short-form videos
Is it possible to use a short on a different channel to direct to a long video on your main channel? Basically keeping the shorts separated so they can't affect your main channel. If so, I'd probably do that.
Thank you so much bro I was literally planning on making shorts completely different to my long form videos thank you so much for making me realise what a mistake that would of been
OMG I checked out your channel and I see you dropped from 8M views on long form to only 2K views nowadays because of shorts... That must be hurtful 😪😪😔😔
@@carolinelavasteel4291 yes that is exactly what happened. shirts helped me jump from 600k subs to 1 million but ended costing me my long form content views
So, here it is in a nutshell - if you only do *Shorts* and then start doing a _different format_ of *Shorts,* you'll *kill the engagement.* Well, obviously. Same goes for the long format - if you only do *long videos* and then start doing a _different format_ of *long videos,* *you'll kill the engagement.* Yup. If you do both Shorts and long format but they are of _the same style, pace and energy_ - *nothing will change for the worse.* Your channel will keep growing as it has been. So the title of the video should be - *Why Changing The Format Will KILL Your Channel*
I was literally uploading my first short right now bc I thought I had to lol took me almost a day for a 1 min video. I think I'm just gonna stick to what I planned on doing originally. If my channel fails I want it to fail on my terms and not bc I was following what was "Trendy". It's bad enough I have no idea what I'm doing in the first place. 😅 Good luck to everyone!
I also made shorts because it can gain views much easier. But I really hope RUclips stays on a platform for only long form videos. After the invention of youtube shorts, my total views dropped because my viewers switch to watch shorts and stop watching long videos.
making shorts is a great way to go viral but if you're looking for something long term, you have to be patient with the slow process of gaining traction with long form videos. i posted 115 short videos in a single month and i would get 1k views in just under 5 minutes but my overall view count would freeze around 2k. after 2 whole months, i got burnt out and realised i didn't even like the niche i was in, i realized i was more focused on trying to go viral, which after a year i've learnt that it's better to be patient with long form content because it helps you create a voice and build character. most people make content they think has a higher chance of going viral which sucks because this type of content is usually something you easily get burnt out of. i am a prime example of someone whose channel got ruined because of shorts. YOUR BIGGEST TAKE AWAY FROM THIS SHOULD BE THAT IF YOU'RE PATIENT ENOUGH AND NOT CREATING CONTENT FROM A PLACE OF DESPERATION, YOU'LL START SEEING THE BIGGER PICTURE AND EVENTUALLY GROW. edit: i only have 200 subs but i believe so much in what am doing that the numbers i have now don't even affect me which is funny because a year ago i was so obsessed with checking my analytics.
I noticed when i uploaded long form videos they didn't get views It was then i realized shorts and long form videos are seperate units and i needed to either focus on both or focus on one I decided to not make any long form content
When your a small channel, like myself i use shorts for star wars edits and I redirect my viwers to check out my long form edits. And they do watch it.
I don't know I do a mix and have 10k subs and 6 plus million views. Now I fish professionally so people like seeing that stuff. I just don't seem to get subs quickly. But this is useful info. Thanks
I'm a small gaming channel. One thing I noticed is when I upload shorts/long form videos and do live stream, I have less traffic (even with the new vertical livestreaming feature) If I don't do live stream short/long form videos gets significant traffic or better. Now, I don't upload anymore here, I put it on TikTok since it does not affect anything if you do live stream, and just do live stream here.
I am glad some one actually speaks and shows the truth about it for over 50 million views the money you received is criminal when that amount on a long form video could buy you a home. A friend keeps telling me to use shorts he has some ranging from 8k views to 15k views but his normal videos do worse than mine even though he has more Subs.
i’ve gained over 250,000 subscribers from shorts however I don’t care much about long form and i’ve started to gain more views on my long from after I started posting shrots so it’s a win for me
yeah this is why i dont rlly like yt shorts even tho it might "help" you gain more subs and views not many people will find your actual videos for some reason. whenever i see a yt short i do like i check the channel to see if theres more i guess not a lot of people know the same.. idk
I have to admit that Shorts are helping me a lot to drive attention to my long-form content, because my Shorts are clear trailers for the long form content and I ALWAYS look for related video and I know it’s growing the correct way because the biggest source of views is Related Shorts
It helps at first, but once you’re up to 3-400 subs you’ll notice only 4 or 5 of those subs watch your actual videos. Most of them only watch the shorts. My shorts brought my channel from 100 subs to 400, but now my videos hardly get views.
I'm already noticing the split in viewers and I only uploaded one short and three long form videos so far. I got 11 views from my long form videos and 2.5 thousand views from my short. Got 3 subscribers from that short too, but none of them watch my long form videos. I wanted to keep uploading shorts because they are fun to make honestly, but this plus watching this video made me not want to do that any more, at least not as often as I would like to
This is actually so true, I've been uploading yt shorts for a long time. I have also gained over 1100 subs which mostly came from one short that got 1.5 million views. It was all going fine until the short with 1.5M views just stopped getting any views and now I am not getting views on any of my other shorts at all. I was also really close to monetization but now my channel is completely dead. :(
@@yungheartbreakofficial It's been working well so far. The channel seems to be building momentum like it should. I moved a few videos over from the old channel and they've been doing better on this one.
Nice video, quite helpful as I am looking at how to mix the short to long view strategy. What software do you use to edit videos and what camera and lighting set up?
Thank you for coming up with this. I think a separate shorts and long form content channel is a much better route to take because I like to focus on just one thing at a time.
العمر الضائع قصة المواقف التي تحدث والتي لا تنفصم عنما يتخذان راجيني والتي هي امرأة قوية ومستقلة ومطلقة وزوجها المطلق نَيل قرار العيش معا مرة أخرى. الاسم الأصلي: Itna Karo Na Mujhe Pyaar المخرج: أنيل ف. كومار ، مجمل ديساي ، ريشي تياجي ، كمال منجا ، بارثو ميترا ، لاليت ، ماراث سانترام فارما الممثلون: رونيت روي ، بالافي كولكارني ، أفيناش موخيرجي ، ريا شارما فيني أرورا
Great video! I had my suspicions which is why I have stayed away from shorts, but I'm just about to post one. I don't intend on doing many more though.
Thanks for watching everyone. This video goes over my experience with shorts and how it has negatively impacted my channel. You can have success with shorts but you have to be careful and strategic with what you post (checkout the three c's framework at the end of the video). My overall advice to creators is to pick either short form or long form content and focus exclusively on that. For most people, long form content is better as it tends to align with most creators bigger goals (creating a loyal audience and building a part time or full time income). Please watch the video the whole way through so you can understand the entire picture and message me if you have any questions. Best wishes, Oscar
I am new to youtube, i have produced youtube short as the viewer is more as compare to long video.i thought i will get more subsciber easily, and shifted back to long subscriber when i get enough. i believe what you said is correct, cos my long video viewer is still low, although my youtube short viewer is more. Bro, thanks for reminds me that my thinking is incorrect.
THANK YOU for this idea.
i have no interest in making long form content anyways, im 100% shorts channel
Wow, that's Amazing.. i could only wish 😊 Congratulations!! 🫡🥳 thats Huge!! 🎉
I thought that if I produced long videos and operated them together with shorts, the number of viewers and subscribers would increase, but I was wrong. It's been a while since we've been in operation, but like you said, we stopped producing shorts at the end of February and are only producing videos.😭
RUclips Shorts are the only reason my channel is above 10,000 subscribers. My regular videos just don't get much attention. So I'm just going to keep prioritizing Shorts and only upload occasional videos when I have time. Shorts take a much shorter time to make anyways and get me more views so it's a win win
I am a baby channel and have so much more success with shorts as well.
As a youtube long time viewer I have to say that I HATE SHORTS! I'm sorry this effects your bottom line of viewership or financial gain but this is my opinion. It's a guarantee that I won't visit your site nor would I subscribe to it! Am I the only one to feel this way? And then again, why can't you have Shorts and regular length videos? Is it 'cheaper for you to post shorts? And if you have 'both' can you not make it easier to connect to either one?
@@maryfehrenbach9893I usually don't sub to sny creators doing shorts because most of them seem fake or stolen content.
But you will earn less with shorts right?
Good for you. But could your subscriber be higher if we could see the full video?
I got 190K subscriber from Shorts. Now when I'm experimenting with long form, the video not performing well :(
Yes this is the exact problem I've had and lots of creators have had. Short form viewers and long form viewers are very different. That doesn't mean it is impossible to do both, but it is much harder to do both. My advice is to pick one and go for it.
@@oscarowen3 Soo, should I create the 2nd channel only for long-form? 🤔
@@JanganMeninggalkanSejarah Yes. That would be a good idea. This is assuming your long form content is high quality of course and provides value. If you want to post long form on your current channel, then make sure the follow the three c's mentioned in the video. However in most cases, I think separating short and long form is the best way forward.
@@JanganMeninggalkanSejarahthis is not the problem its just that u havent mastered long form content yet ur video topics are also a bit random u went from social media to naruto, supreme
Also u cant name a video "social media" and expect it gets a good click trough rate even on successful channels
atleast you got a silver playbutton
Your video that got 30.2 million views but only $42.25 blew up about 2 years ago before Shorts were paying more money.
Shorts pay more than that right ?
Money from shorts is 10 times less than long form content
Hmmmm?
I'm happy to see bigger creators outright saying this. Sometimes it just doesn't hit the same coming from smaller creators like myself no matter who I've worked with.
Thanks and yes - I’m speaking from my experience and the mistakes I’ve made :)
Yes I have this same mistake. Good that I learnt it very in my growth.
@@oscarowen3Same here, I think I need to delete some of my shorts videos 😢
Finally somebody called it out ,))) These days it almost seems like RUclips is Forcing people to make YT shorts (bcs of the war with TicToc) otherwise your channel wont perform so well plus you see soo many random channels that just stole videos and they could easily have up to 1mil subs....its a shame what happend to this platform.
Have you found success in doing both?
Good question
I think another problem is that a lot of advertising and short video recommendations have appeared in the content selection feed. And now long video icons compete for impressions with ads and short video....
People can be easily distracted
As I posted on another's site.....As a youtube long time viewer I have to say that I HATE SHORTS! I'm sorry this effects your bottom line of viewership or financial gain but this is my opinion. It's a guarantee that I won't visit your site nor would I subscribe to it! Am I the only one to feel this way? And then again, why can't you have Shorts and regular length videos? Is it 'cheaper for you to post shorts? And if you have 'both' can you not make it easier to connect to either one?
when i read the title, i clicked because my channel has grown by about 300k subs because of shorts, so i wanted to hear your argument, and i agree and understand why you said what you did. i definitely agree that people need to keep their shorts content similar to their long form content, and have them both be the same quality. people are always shocked when i tell them that i spend about 4 hours for a 1 minute short, but it works, and my latest long form video is doing pretty well, as a result of promoting it through shorts. so youre definitely onto something when you say that your shorts have to be as good as your longs, but i would actually reverse that. your long form stuff has to be as highly edited and fast paced as your shorts. i think a lot of people understand that for shorts you need to edit it a lot to keep peoples attention, but they dont apply that nearly as much to long form
This helped me a lot in understanding RUclips more! Thanks for your post!
Agree
And some people are still enjoying long format videos surprisingly ..they'll find you
I checked out some of your shorts and definitely see how great the quality is, i make music related shorts (on main) so i was wondering what your biggest tip would be for shorts in general regardless of topic and what good metrics look like for you? Ex. Avg % viewed, like %, etc. would greatly appreciate some input from someone who already has seen great success!
This is so reliving to read because I’m becoming better with my shorts but on average it takes about 4 hours for me to get it right. I thought I was losing my mind when people say you can dish out a short in 5-10 minutes LOL
I agree, that's why I only post shorts on FB, TikTok but only long form videos on my main channel. Well said by the way, 100% agree
I totally agree with you. I started to post shorts in 2022 because all YT gurus said that it'd help, but then I realised that people just watched my shorts and did not even check out my long-form videos, which confused the algorithm. My channel was dead for ages after I stopped posting shorts in Oct 2023 to test if my theory was right and it took two months for my channel to start to get views again. Thanks for your video. This is going to help heaps of new RUclipsrs to save their time.
thank you for sharing your experience. I'm a small youtuber and experimenting on posting shorts as well. The algorithm is indeed unpredictable and confusing. your feedback helps
Thx. I should just do like you now
Same with me ooo. I have stopped it
I’m guessing this is affecting my channel too ❤❤
I will stop shorts for a while and see if I’d see changes on my long video views..
The gurus have once again led you astray...
The thing is as a youtube consumer i watch both shorts and long form. So I believe both can actually work together. And generally speaking long form videos has always been harder to get genuine audience even before the coming of shorts.
I think you may be in the minority of consumers who will watch a creator’s short form and long form content.
I’m a RUclips consumer too and I definitely fall in line with the majority of people who prefer either short form or long form content. The RUclipsrs that I found through shorts? I almost never watch their long form content. The numbers don’t seem to lie in this case and it will likely stay that way until more RUclipsrs learn how to mix short/long form.
And also yeah, long-form has always been harder to attract an audience with, but that’s why it’s so much more valuable. Short-form content isn’t profitable, so you can’t really expect creators to want to make them if it takes a lot of time and work to learn to make them well, but has way less profit and channel growth.
@@starsnoireart hmmm i see. However, i still believe its best to make the both, but to spend more effort on the long from one. I think that if a content is good its good and since youtube is trying to push shorts, why not? I also saw somewhere in the chats that creators can have different channels (one for shorts and one for long form). Sincerely speaking I do not come on youtube to watch shorts😂
@@starsnoireart also i am a new creator, so i do not know much, but I posted a long form video that got me 2.5k views which has been my highest and i know why that video did well considering i have only 100 subscribers. However, my shorts are ranging between that number of views. I like the ppl who view my short form to keep viewing them, while i brainstorm on how to get my long form audience on the same account. Anyways, i have said enough! I wish you all the best🥰
in my experience, i watch both, but... I don't spend much time in youtube shorts since most shorts kinda wierd and annoying. I can't even get information from shorts after I hit enter button on search. That's why the behavior of viewers I assume, totally different.
I use my shorts to basically advertise for my videos now. Helps a lot! Depends on your niche and I totally agree with you !
I was able to kinda solve this problem by making compilations of my short form videos into big long ones so that way the viewers doesn't have to keep scrolling, and in my other long form videos i make sure to include jokes that i make on my shorts so the viewers are more familiar with them.
Finally people are realizing this. Shorts really hurt my channel! Since they introduced shorts all my stats went down by 40% or so. 😡. So I nixed them and finally starting to gain traction again. Before shorts my channel was doing incredibly well! And I’ve been at it for over 6 years. Then shorts came out, 👎🏼👎🏼👎🏼 thanks for sharing this.
Okay I know shorts are the best way to grow your channel and it doesn't pay as well as long form videos but Really? the payment may be bad but not that bad, with 7.6 Million shorts views one can make $1k and I should know cuz youtube is growing and improving everyday. It's true it used to be that bad
So I believe things will keep on improving on RUclips and RUclips shorts
Agree. Shorts are good as well as long form videos.
RUclips shorts actually help your channel just your experience is different fron does not mean its the norm
As a small content creator, I’d like to thank you. I currently have 7 subscribers from RUclips shorts, and I was thinking of just posting more and more shorts but seeing this video changed my mind. I’ll try to focus on longform content from now on, thank you again :]
the exact same situation I'm in now
just got 6-7 subscribers from posting shorts and considered making more but I noticed that the video I posted after the 2 shorts wasn't pushed like the video I posted before the Shorts... and then the video I posted after taking a break got pushed 2 so I got suspicious of Shorts and decided to actually search their effects
@@JeetKunDrawYT yeah, the algorithm’s weird like that. Another odd thing that I noticed was that my most viewed video got the comments restricted after gaining traction, which sucks because it entirely killed my chance to gain more attention from my audience.
I wish everyone reading this comment light and growth
I don't think they are that bad for channels. In fact, they work really great for me on my secondary channel. I mean, I just work really hard and I try to create short and expressive content as that is popular now among people (after that I use a lot of Famester to make that content viral immediately). This plays a crucial role so my content reach broader audience and gets spread on other platforms as well.
Same… I post minecraft noteblock shorts and I get a lot by doing it
If you watch the video it says it right at the beginning: the problem isn’t really the success of the Shorts or not, it’s the return on your efforts investment. And the fact that most people watch either or format, so it’s really hard for you to switch the viewers to long format. Same happens on my videos, and I’ve drastically decreased my shorts production. Tbh I don’t even like creating shorts.
@@BlockMelodya lot of what? Money? Or views?
8:09 I use this for my channel, and even if my topic is the same, Shorts viewers don’t really watch long form :(
9:57 good advice. Nice video.
Exactly my experience but I recognized it early so I deleted every shorts I uploaded on my channel. then after 2 month of long form uploads I was able to gain back my channel where it was. Thanks for uploading this video👍
To be honest Shorts has done zero positive things for our channel.
Why do you think that is?
It has
I’m in the same boat as you - shorts hasn’t helped my channel. I post them now on TikTok and FB and use them to send people to my long form channel
Agreed 💯
Sometimes I really feel like giving up, since my long videos don't get many views than shorts.
I wish everyone of you get success on your youtube journey❤
Ty!
Would it not be quicker, and perhaps a bit more ethical, to simply subscribe to everyone's channel who commented on this video? At the current count, that would be over 800 new subscribers
Thanks for this video man. I’ve brought this question up to a lot of people, even at VidSummit, and a lot of the answers that I got were kind of skating around the actual problem. You confirmed a lot of the suspicions that I’ve had. My main focus is long form movie/television reviews and in 2022 I had a couple shorts go crazy viral and that gained me 10k subs, pretty much over night. But since then, trying to get views on my long form has been an absolute struggle. My content has only gotten better and so not seeing steady growth can get really frustrating. I’m finally starting to break through a bit but still have a long way to go to achieve my goals. I deleted those shorts about a year ago and have since stopped making them all together. I feel like my initial CTR is still feeling the effects from those subs not clicking. Not sure what to do about that besides continue to build the right audience. I appreciate your video dude! Definitely helped!
Great job breaking this down. Exactly my experience as well.
I love all of your content. ❤
So before I write my own old findings, I first want to say that I highly appreciate the analytical approach in the video, it's not seen often that someone is rather precise and also reflects reality.
I had tested this a few times a long time ago and here are the findings I had there. The TLDR would be to not post shorts, but it's more complicated than that.
But I should also note that this information/data is potentially outdated since it was done a while ago.
And as a final note before the rest, one very important thing to consider is that channels rise and die very fast, or rather, they can rise and die very fast. It happens all the time and people don't know the exact reasons, but it's easy to point at Shorts and say "They were the reasons!", while in reality it may have all taken the exact same path without them. I would just like to keep this in mind in general, since there is no easy way to test for the truth - but if Shorts would automatically kill channels, then no channel with shorts would be succesful in their longform content, which is not the case. So I don't mean they do no harm, but I rather mean it's more nuanced than a simple black/white picture. Still, I don't see a reason to take a risk.
-the biggest direct harm Shorts did was taking viewers from longfrom to shortform content, as in they got it recommended at the end of videos. This meant that views that could have went to useful longform content were instead given to shorts, as long as they were the "latest upload"
-Shorts can blast the subscription box and depending on frequency can kill the amount of people that use the notification bell. Even if you disable notifications though, there are a lot of people that will unsubscribe just to not see that content anymore in their sub box
-Shorts are an amazing tool to create an audience if you had none and to bring them somewhere else. I mean to another channel or a stream, but not the same channel
-Shorts can actually destroy your demographic/audience, simply because the people that watch Shorts are completely different compared to people that watch longform content. This is complicated because Shorts also work even if someone does not understand what you are saying (depends on the video though), but for longform this doesn't work
-Everyone who uploads regularly knows the "95% of people watching are returning viewers", which are most of the times subs. That's what you referred to as Pools and would be Pool 1. But it's more than that, it also uses up impressions for the viewers that wouldn't watch the longform content, and that's why this death spiral is so rapid. So not only can you expect a shorter average watch time - which is the main video metric for active viewers - but it also wastes impressions, where it's important to succeed equally to the watch time
-This still highly depends on how different the shorts vs longform content style is. If someone usually uploads 5 minute videos, then the difference isn't really big and it could easily work to have both - though the flooding issue and wasting recommendations will still happen. But especially for people that have longform content exceeding 15 minutes or even 30 minutes, it will be a bad decision. Not saying no short viewer will watch the longform content, but it's like a view injection that is very likely to at the same time end any potential success of the video.
Luckily, there is nothing that forces anyone to upload longform and shortform content to the same channel, so my advice would be to split it up, have a second channel for shorts and then link to the main video.
Thank you for this. I've been posting videos for a month now and 95% of my subs have come from shorts, of which I am grateful for. I am now figuring out how to get my actual videos the same traction and attention. Thanks again!
Helpful reply. Thanks! :)
I got 87K subscribers from Shorts.
Congrats 🎉🎉 that's incredible
Me 2 like 90k
And a bag
@@MandiMomOf9Channel thanks
@@Johnwick2point0do you need a thumbnail designer?
I learned that people will only come for the short and leave so you will never get traction from them its more work but I learned that consistency is key I WILL NEVER POST SHORTS AGAIN
I recently moved to JUST RUclips so I can concentrate most of my time with this platform over others, I've been at it for 3 months now. I changed my mindset & what I'm doing with my content, I'm sticking with Horror Gaming and my Fear in playing those games. So what I do is when I post my Long form videos I put those videos as my header video AND I don't publish the video to my subscribers because most of my subs recently are from Shorts. BUT as of now I am getting more more subs from my long form & more views. I take about 2 hours per short, either changing how the story is told or how the moment unfolds or adding an EDIT that wasn't in the original and I connect my long form to my shorts, with the new feature. So while I create my long form video I am posting about 2-3 times a week with shorts from my past video, I prioritize quality, story telling, key words that challenges similar shorts of my niche and prime times for my channel to post. SO NOW if someone who watches my shorts wants to watch my long form it's there as an option. I don't publish my videos directly to my subs because there is a chance that some will click off. But I make it an option for viewers who watch both to click on it. As of right now, I've gotten more results in the past years of just randomly posting and hoping for the best. I take my time with my long form and really concentrate on quality and the flow. Once I'm done with that I can slow down on editing and just do one short at a time while I do my next recording. It's a flow that I can follow and NOT get burnt out from. As of right now it feels good and IDK if it is THE BEST but it is working for me now and I feel like I can be consistent with this.
thanks for this 😊
My Channel is only a couple of Months old but I’m so glad I was too lazy to make shorts - I’m still testing 5 minute - 20 minute videos atm but I’m looking for that authentic and consistent growth of subscribers that are also supporters who believe in what I’m making and trust me. Thanks for this video I’m glad I found it right now!!
Good video Oscar, this happened to my channel. I had some shorts that had over 1.5 million views and my long form videos suffered cause of it. I took them down and now my long form videos are actually starting to perform better.
Yep; happened to lots of creators too. Thanks for sharing
My take on your video was that one shouldn't make shorts and upload them to one's channel. However if one does make any shorts. The shorts should reflect what your long form video is of. In short the shorts should be like an ad or preview of the long form video.
As a viewer, most of the short form accounts I watch I have zero interest in their long form. Goes the other way too. I don’t care to see shorts from most of the long form channels I regularly watch. It’s like I mentally bucket channels. Very few channels where I watch both. I think you nailed it that it’s a different skill set.
I’m doing 100-200 million views a month from shorts lol.
I like that you mention shorts can destroy a channel. And I absolutely agree that it is hard to get short form viewers to watch your long form content and sometimes vice versa. I will say this, content creators who have been able to solve this problem have been able to grow their channel exponentially without any problems. But being honest, most content creators aren't like that and are unable to capitalize and end up hurting their own channels.
I think another thing to keep in mind, is that a lot of creators who benefit from shorts have been on youtube for a while. They already have a solid audience, who will watch everything they post. So they're not as likely to have problems, especially someone like Mr. Beast, who's spent literally decades building his channel.
my channel has always been so ignored that i keep posting my tik tok as shorts cause i have nothing to lose 😅
I started my channel on 31/12/2023 and I prioritised shorts. I’m currently around 2K and strategising my long form content. Hopefully I’ll be back here after a year to give a data 📈 backed testimonial
hows it going?
As a small content creator, I use the shorts to get my name out there. It's kinda like an advertisement for the channel. I have experimented in the past and taken clips of a main video, then posted them onto shorts to gain more eyes onto a certain video. It really didn't work as intended. People didn't click on the short video and the ones that did watch the short never followed up and watched the long video.
I also see shorts as a quick way to keep your channel relevant and not be overshadowed by a larger channel.
I may be wrong in my opinions, but as one of millions of small content creators, we have to do anything to get noticed, especially if we feature topics that go against what RUclips thinks people want to see.
I have almost a billion views off shorts and a little under a million subscribers.
My long form videos have just not done well.
For me, all of the shorts I post are single clips that didnt make the final cut for a longform vid. Usually due to an orientation error when recording.
It also "buys" me time w/ the algos which allows me the time I need to make a better longform vid.
I make vids about finding rocks, so "better" is pretty subjective...
Thanks Oscar. One of my channels is shorts heavy and the long form content I create has suffered. Your video has really helped me to understand what to change for the better. Greatly appreviated. Nick
I had almost no views on various feature films, TV pilots/series, comedy sketches for 10 years. Im talking a feature film with less than 200 views for years. With shorts im actually able to push traffic to those once dead videos. It’s the only thing that’s ever worked for me. Of course I’ve never spent a dime pushing my work so that’s a big part of it too
Agree! shorts are killing the long video. Many content creators switching to shorts but then again, long video is much performing. I am new to youtube, hopefully I will get that boost!
I’m new to RUclips too!
May I ask how long it took you to get to the amount of subscribers you have now?
@@Moonkidmax well, based on my analytics I get my subs through shorts vids. Hoping to get subs based on my long vids. I just started 2 months already
So they're forcing long form into youtube shorts now. A bunch of random people started disliking my video and I wondered why. Turns out a 3 min video was being forced into shorts with no context to random people that aren't in my niche. This will kill your channels.
RUclips really needs to address this issue. I know someone who has an education channel with almost 1m subs. When she started to post shorts alongside longform at the end of 2022 she dropped from averaging around 250k views per long form video, down to about an average of 20k views per video - and it is still declining. Very stressful.
Thanks for speaking up and saying this! I wish YT would be more transparent about this. I've been torn recently on mixing shorts with my long form - I've been growing long form for over 12 years now, and while my shorts would be the same type of content as my long form, I just don't think the attention spans will be there from people subbing from shorts. This only seems to work on like 2% of channels that grow with shorts - their long form gets pushed also. It's just weird.
This is great information. I started a music themed channel a few years ago. It took me almost 2 years to reach 1000 subs and that was all from long form content. I hit 1000 subs right around the time YT rolled out shorts and they became so popular. late last year I started posting shorts and noticed that my views and subs were going through the roof, so I started posting shorts every day, but noticed that when I posted long form content, it was all but ignored. So I've dug myself into this hole, whereby I need to keep producing shorts to keep the channel alive and now need to figure out how to make long form content that is related to the shorts, so my channel will now kind of be going in a completely different direction. I started this second channel, and that channel I think I will use shorts sparingly. Thanks for the video.
Am having the same issue.
So i created a short channel too
@@MC8NewsI think I’m just going to let my music channel be primarily shorts and my media channel be for long form.
Great tip,l now llink my shorts to long term video am subscribers are increasing in numbers
Noooooo 😵 did I already ruin my channel?? I've made 2 normal videos and nearly 30 shorts.
I think my channel has died before it even got started...
Why would youtube set us up for failure like this 😮💨
I have started my channel 9years ago and I'm having 2Million Subs...I totally agree with you.
Yov Military, Neengalum ingaya? 😂
While watching your video, my heart ached because it felt like you were talking about my channel.
In the beginning, I uploaded a video every three days for about a month. Views were much higher then than they are now.
After that, I started posting shorts every day to attract viewers through shorts. I think this is my biggest mistake. The number of viewers and time dropped significantly. After a few months, I thought it was because of the shorts. So I put up the shorts until February and then stopped.
Your video further solidified my thoughts. thank you
Kind of happened to me aswell. Slowly recovering my channel since I stopped doing shorts.
Am lucky to discover this video, now I will not do the same mistake, feel bad for you and everyone. Hope it gets better ❤
as a smaller channel who primarily makes shorts i’ll share my views. i have found shorts to be really beneficial to growing an audience as i’ve posted them from the beginning, and in regards to long form performance, although my videos get less views than my subscriber count, i believe that if i had not posted shorts, my long form videos would have nowhere near the amount of views and engagement that they currently have. just my experience though
Great video! It's been tough for a lot of creators to try and balance long-form and short-form content. Like you said, they are really for separate audiences.
Please make a video about it, and don't forget to introduce yourselves in the beginning in the video like nate did 😘😘
Agreed! Love your channel too!
Love how your legit. Nonetheless speaking from experience 👊👊.
Wow these are really helpful insights and I'm grateful to have found out about this now rather than later in my RUclips journey! Thank you so much and best of luck with building this channel up ♥
Use youtube shorts as add for your long form content. In audience tab you can see what kind of content your audience sees videos or shorts. Making engaging longfom content is challenging. It takes lots of effort and patience. Shorts views overyhypes our hopes regarding longform content we end up wishing ourselves same success.
Thx for making this video, i feel like i was on the verge of digging a ditch for myself but now I can change my strategy
Very true my channels have been destroyed this way and I suspected this very same thing for both my TikTok and RUclips
Very helpful. Thanks!
My channel is dead don’t post shorts!
ur welcome
@@taadnhow long u been doing shorts tho
I just hate shorts. Shorts might be great for gaining huge amount of subscribers. But earning money from short is very less than expectations. Thank You for your valuable advice.
Going forward, I'm just gonna post my shorts on a separate channel. Great video 👍🏾
Bro, I love your videos and I just found you. U definitely deserve more views
YES, finally someone who criticises RUclips Shorts without himself having a bunch of RUclips Shorts on his channel.
So having starting in 2014 not posting anything up until November 2022 hitting 100k in first month then hitting nearly 6.8M subs in the next year using shorts then please explain what this video is about
People watching this keep up your grind you will hit your milestones these videos are not true 💯 😅
If I look at your channel - your shorts perform really well but your long form videos get very few views - 10k on average from 6 million subs. You’ve achieved massive success in terms of subs, but if you want a loyal audience and a business behind your channel that will come from long form videos and unfortunately your long form videos don’t get many views considering your huge sub count. That is because you have a split audience like I talk about in my video. If you are chasing growth and subs then you’ve achieved it - but if you want to make money from your channel then you need a loyal audience and that won’t come from just posting shorts. Your channel is really successful, much more than my main channel! I’m just giving you some advice from a business perspective. Wish you all the best
Yeah you got those 7mil from shorts your main videos which are hardly any don’t pull any kind of numbers not even 1% of your subs
Great work not listening lol
This guy totally missed the point, and the right paycheck lol
I need help with a question. I have a channel where I post both long-form and short-form content, with long-form being the primary type. The shorts are simply condensed versions of the long-form videos. Recently, there has been a massive spike in views, with Shorts garnering thousands of views per day, while all of my long-form content combined is receiving around a thousand views in 48 hours. I've seen videos on RUclips where people say that when Shorts start to perform well, it can disrupt the entire channel if it also features long-form content. Would this sudden spike in views disrupt my channel? The video that experienced this surge was posted months ago
My channel is still very new, first video was posted the starting of 2024, with currently 12 long-form videos and 8 short-form videos
Is it possible to use a short on a different channel to direct to a long video on your main channel? Basically keeping the shorts separated so they can't affect your main channel. If so, I'd probably do that.
Thank you so much bro I was literally planning on making shorts completely different to my long form videos thank you so much for making me realise what a mistake that would of been
We are the perfect example lol Its killed our channel, we have to rebuild now.
OMG I checked out your channel and I see you dropped from 8M views on long form to only 2K views nowadays because of shorts... That must be hurtful 😪😪😔😔
@@carolinelavasteel4291 yes that is exactly what happened. shirts helped me jump from 600k subs to 1 million but ended costing me my long form content views
1.12 M Subs and 1.6K views on long-form is outrageous.... RUclips should be ashamed.
How long u been doing shorts for
since they rolled out the feature @@yungheartbreakofficial
So, here it is in a nutshell - if you only do *Shorts* and then start doing a _different format_ of *Shorts,* you'll *kill the engagement.* Well, obviously.
Same goes for the long format - if you only do *long videos* and then start doing a _different format_ of *long videos,* *you'll kill the engagement.* Yup.
If you do both Shorts and long format but they are of _the same style, pace and energy_ - *nothing will change for the worse.* Your channel will keep growing as it has been.
So the title of the video should be - *Why Changing The Format Will KILL Your Channel*
What an excellent communicator you are Oscar! I listened to that from beginning to end and picked up much. Thanks for taking the time.
KP
Glad you enjoyed it!
I just filmed my first RUclips long form, wish me luck guys 🥹
Gud luck you sweat it. Remember more you post more likely you gain more subs and views
Good luck 👋👍
I think my recent shorts are hurting my channel.. I will try to stick only to long format from now on. Spot on!
I agree 100%... For me, that have negligible audience, is not really a problem....but for big channels can be a huge problem 😪
I was literally uploading my first short right now bc I thought I had to lol took me almost a day for a 1 min video. I think I'm just gonna stick to what I planned on doing originally. If my channel fails I want it to fail on my terms and not bc I was following what was "Trendy". It's bad enough I have no idea what I'm doing in the first place. 😅 Good luck to everyone!
I also made shorts because it can gain views much easier. But I really hope RUclips stays on a platform for only long form videos. After the invention of youtube shorts, my total views dropped because my viewers switch to watch shorts and stop watching long videos.
making shorts is a great way to go viral but if you're looking for something long term, you have to be patient with the slow process of gaining traction with long form videos. i posted 115 short videos in a single month and i would get 1k views in just under 5 minutes but my overall view count would freeze around 2k. after 2 whole months, i got burnt out and realised i didn't even like the niche i was in, i realized i was more focused on trying to go viral, which after a year i've learnt that it's better to be patient with long form content because it helps you create a voice and build character. most people make content they think has a higher chance of going viral which sucks because this type of content is usually something you easily get burnt out of.
i am a prime example of someone whose channel got ruined because of shorts. YOUR BIGGEST TAKE AWAY FROM THIS SHOULD BE THAT IF YOU'RE PATIENT ENOUGH AND NOT CREATING CONTENT FROM A PLACE OF DESPERATION, YOU'LL START SEEING THE BIGGER PICTURE AND EVENTUALLY GROW.
edit: i only have 200 subs but i believe so much in what am doing that the numbers i have now don't even affect me which is funny because a year ago i was so obsessed with checking my analytics.
I noticed when i uploaded long form videos they didn't get views
It was then i realized shorts and long form videos are seperate units and i needed to either focus on both or focus on one
I decided to not make any long form content
One question. If you make shorts of highlights of your long form vids, does it ruin your channel?
When your a small channel, like myself i use shorts for star wars edits and I redirect my viwers to check out my long form edits. And they do watch it.
I don't know I do a mix and have 10k subs and 6 plus million views. Now I fish professionally so people like seeing that stuff. I just don't seem to get subs quickly. But this is useful info. Thanks
I'm a small gaming channel. One thing I noticed is when I upload shorts/long form videos and do live stream, I have less traffic (even with the new vertical livestreaming feature) If I don't do live stream short/long form videos gets significant traffic or better. Now, I don't upload anymore here, I put it on TikTok since it does not affect anything if you do live stream, and just do live stream here.
True,many good channels have only 3 or a few shorts under their belts.
Good for me
I am glad some one actually speaks and shows the truth about it for over 50 million views the money you received is criminal when that amount on a long form video could buy you a home.
A friend keeps telling me to use shorts he has some ranging from 8k views to 15k views but his normal videos do worse than mine even though he has more Subs.
i’ve gained over 250,000 subscribers from shorts however I don’t care much about long form and i’ve started to gain more views on my long from after I started posting shrots so it’s a win for me
As a viewer, I would like to disable shorts.
Wow u enlighten me through the concept of "Split Audience", I am sincerely appreciate it! Thank You
yeah this is why i dont rlly like yt shorts
even tho it might "help" you gain more subs and views not many people will find your actual videos for some reason. whenever i see a yt short i do like i check the channel to see if theres more i guess not a lot of people know the same.. idk
Not me thinking about posting my first yt short last night then coming across this video 😬 thankyou for talking about this
Great vid. Do you have any thoughts in channel that do long form alongside live streams?
I have to admit that Shorts are helping me a lot to drive attention to my long-form content, because my Shorts are clear trailers for the long form content and I ALWAYS look for related video and I know it’s growing the correct way because the biggest source of views is Related Shorts
I just did a short a day for 9 days all I got was a gnarly introduction to video editing. Now I'm more confident to add long form. Thanks
RUclips shorts actually helped my channel to become kinda popular
It helps at first, but once you’re up to 3-400 subs you’ll notice only 4 or 5 of those subs watch your actual videos. Most of them only watch the shorts. My shorts brought my channel from 100 subs to 400, but now my videos hardly get views.
SAME
I'm already noticing the split in viewers and I only uploaded one short and three long form videos so far. I got 11 views from my long form videos and 2.5 thousand views from my short. Got 3 subscribers from that short too, but none of them watch my long form videos. I wanted to keep uploading shorts because they are fun to make honestly, but this plus watching this video made me not want to do that any more, at least not as often as I would like to
I love how you asked us to go back to the stone age and once we got there you said we should back to the future. I admit great hook!❤
I’m starting to use shorts to promote my long form content as well as doing my normal shorts
This is actually so true, I've been uploading yt shorts for a long time. I have also gained over 1100 subs which mostly came from one short that got 1.5 million views. It was all going fine until the short with 1.5M views just stopped getting any views and now I am not getting views on any of my other shorts at all. I was also really close to monetization but now my channel is completely dead. :(
Yep, shorts killed my previous channel. So here I am starting again. No shorts this time!!! Thanks for the great explanation and video.
How has it been working?
@@yungheartbreakofficial It's been working well so far. The channel seems to be building momentum like it should. I moved a few videos over from the old channel and they've been doing better on this one.
Nice video, quite helpful as I am looking at how to mix the short to long view strategy. What software do you use to edit videos and what camera and lighting set up?
Thank you for coming up with this. I think a separate shorts and long form content channel is a much better route to take because I like to focus on just one thing at a time.
العمر الضائع قصة المواقف التي تحدث والتي لا تنفصم عنما يتخذان راجيني والتي هي امرأة قوية ومستقلة ومطلقة وزوجها المطلق نَيل قرار العيش معا مرة أخرى.
الاسم الأصلي: Itna Karo Na Mujhe Pyaar
المخرج: أنيل ف. كومار ، مجمل ديساي ، ريشي تياجي ،
كمال منجا ، بارثو ميترا ، لاليت ، ماراث سانترام فارما
الممثلون: رونيت روي ، بالافي كولكارني ، أفيناش موخيرجي ، ريا شارما فيني أرورا
Great video! I had my suspicions which is why I have stayed away from shorts, but I'm just about to post one. I don't intend on doing many more though.