Five Key Takeaways from the Inaugural Marketing360 Summit

The team at ICD Events graciously invited Swaay.Health to attend the very first Marketing360 Summit - a conference specifically for healthcare marketers at provider organizations. The event was held in March in lovely Nashville, TN and over two days, speakers and panelists presented thoughtful content that highlighted both the challenges and opportunities facing marketers at healthcare providers.
Key takeaways from attendees included:
1. AI is a force that is changing the healthcare landscape - some of it good, some not so much
2. Marketing leaders need to partner more closely with HR as the staffing challenge continues
3. More consumer strategies are needed to combat healthcare “sameness”
4. Patient journeys are unique and marketing/patient experience efforts need to reflect that
5. Attribution is becoming more critical as budgets tighten and as marketing’s value is increasingly questioned
Find more healthcare marketing stories at swaay.health