- Видео 176
- Просмотров 6 302
SwaayHealth
Добавлен 3 апр 2023
Covering the news, trends, innovators, technologies, and success stories that healthcare marketing, PR, and communication professionals need to know.
Xealth Launches Digital Health Benchmarking Tool
Xealth announced the launch of Dewey, an interactive tool that allows customers to compare the performance of their digital health and patient engagement initiatives to their peers. How will this benefit healthcare organizations?
Swaay.Health sat down for an exclusive interview with Cynthia Church, Chief Strategy Officer at Xealth to learn more about their new benchmarking tool
Read the press release at www.xealth.com/blog/xealth-launches-dewey/
Learn more about Xealth at www.xealth.com/
Swaay.Health sat down for an exclusive interview with Cynthia Church, Chief Strategy Officer at Xealth to learn more about their new benchmarking tool
Read the press release at www.xealth.com/blog/xealth-launches-dewey/
Learn more about Xealth at www.xealth.com/
Просмотров: 10
Видео
Will Blending of Solutions for Patient, Staff & Caregiver Experience Dilute Them All?
Просмотров 129 часов назад
A new KLAS report suggests solutions for patient, staff, and caregiver experience are heading for a convergence. Is there a risk that this will dilute the experience improvement efforts across all these stakeholders? Swaay.Health caught up with the two co-authors of Healthcare Experience Management 2024: Improving the Healthcare Experience for More than Just Patients - Adam Cherrington, Vice Pr...
Performance-Based Marketing Helps Penn Medicine Smartly Invest Marketing Budget
Просмотров 2716 часов назад
Penn Medicine is using performance-based decision making to invest time and budget into marketing campaigns that yield the best results. Learn why this approach is working so well and how to get started. At the 2024 Healthcare Marketing & Physician Strategy Summit (HMPS24), the team at Penn Medicine along with their partner, Fathom, shared on-stage their success using a performance-based approa...
6 Pro Tips to for Better Video Storytelling in Healthcare
Просмотров 8716 часов назад
Video storytelling is a powerful marketing tool. To get the most out of your healthcare videos keep everyone informed, respect your interviewee, ensure your film crew has easy access, align your stakeholders, write a script, and keep your focus narrow. At the NESHCo24 conference held in lovely Newport, RI, Kristen Guillemette Perfetuo, Senior News & Information Specialist at South Shore Health ...
Celebrating 9 Years of #Pinksocks
Просмотров 3616 часов назад
The #pinksocks movement is still going strong nine years after it debuted at HIMSS15. How did it start? What does it mean? How has it evolved over the years? Find out as we sit down with the #pinksocks founders! Swaay.Health had the opportunity to speak with Andrew Richards and Nick Adkins - the founders of the #pinksocks movement. We asked them about their origin story, the early days of the m...
Getting More Marketing Budget Means Aligning with Organizational Goals
Просмотров 2019 часов назад
Just because large organizations have bigger marketing budgets, it doesn’t mean that it’s easier to get approval to spend on new marketing initiatives. Here are a few tactics marketing leaders can use to secure more budget. Swaay.Health had the opportunity to sit down with Sandy Ono, Chief Marketing Officer at OpenText - a large Canadian tech firm that is strong in many industries. We asked for...
Unlock Health Launches New Podcast
Просмотров 4721 день назад
The team at Unlock Health has launched a new podcast - The Move in Healthcare Growth. Co-host Larry Williams sat down with Swaay.Health to tell us more about it. Watch this short video to learn who this podcast is for, why this was the right time to launch the podcast, and what guests will be up next. Learn more about Unlock Health at www.unlockhealthnow.com/ Learn more about The Move in Health...
50% of Consumers Have a Tried Non-Traditional Care Provider. But Will They Go Back?
Просмотров 3521 день назад
A report from MDRG shows that almost half of consumers have tried a non-traditional healthcare provider (ie: retail health). Most enjoy the convenience. But is that enough to get consumers to return? Swaay.Health sat down with up with Sondra Brown, Founder of MDRG at the NESHCo24 conference to learn more about their latest healthcare consumerism report on patient expectations for retail health ...
Novant Health Designed an App That Minimizes the Time Patients Spend in the App
Просмотров 3321 день назад
The digital front door app at Novant Health is designed to minimize the time users spend in it. This counter-intuitive approach was the result of careful planning and thoughtful design by their internal product management team and close collaboration with patients. Here is how they did it. Swaay.Health had the opportunity to sit down with Julie Marino, Manager of Product Management at Novant He...
De-positioning: The Unheralded Way for Brands to Stand Out
Просмотров 3221 день назад
[SPONSORED] Brand de-positioning is a subtle and powerful way to stand apart in a crowded market. It focuses on what your organization can do for customers that competitors cannot. See how Rimidi successfully adopted this strategy and is seeing significant lead generation growth. To find out more about this approach, Swaay.Health sat down with Cortney Williams, Group Director, Health IT at Allo...
Time to Get Serious About Segments
Просмотров 2521 день назад
To thrive in tight economic times, healthcare marketers need to invest effort in understanding the patient segments they serve. That understanding is key to pinpointing the marketing strategies that are most effective at improving the organization’s bottom line. Swaay.Health recently had the opportunity to sit down with Linda MacCracken, Principal at Ignite Market Advantage. She presented an in...
Storytelling Superpowers at Collision 2024
Просмотров 21Месяц назад
At Collision 2024 storytelling was revealed as a marketing superpower. Competition is getting tougher. To stand out, marketers need to harness the power of stories according to several speakers at the annual Collision Conference. Storytelling never goes out of style and audiences LOVE stories. That was just one of several keen marketing insights that the Swaay.Health team gathered from the Conf...
Building a World Class Experience Chassis Means Listening to Patients
Просмотров 13Месяц назад
It is time for healthcare to build a repeatable, dependable chassis for patient experience - one that allows for more human-centered care. To achieve this, organizational leaders need to leverage technology to listen to patients in as many ways as possible. Richard Corder, Senior Vice President of Consulting Solutions at Press Ganey has a passion for creating great patient experiences - not jus...
AI Usage, Shrinking Budgets, and The Best Tactic for B2B Healthcare Marketing
Просмотров 24Месяц назад
With shrinking budgets and less patience for marketing results, what can B2B marketing leaders do? The answer from Kriste Goad: look at AI to enhance capabilities, focus on high impact campaigns, and stretch to get funding for a research study. Swaay.Health had the chance to sit down with Kriste Goad, Founder & Chief Fire Starter at fuoco (which means “fire” in Italian). Fuoco is a boutique int...
Align Patient Experience Efforts Around Three Pillars
Просмотров 15Месяц назад
Improving patient experience requires change and participation from multiple internal departments. Choosing the right initiatives to work on, remembering what patients truly want, and realizing that organizations are part of the community, can help keep everyone aligned. Swaay.Health sat down with Jason A. Wolf, Ph.D., CPXP - CEO of The Beryl Institute, to get his take on the current state of p...
Sports: The New Frontier for Healthcare Storytelling
Просмотров 33Месяц назад
Sports: The New Frontier for Healthcare Storytelling
Lee Health Website Improvements Created Efficiencies and Delighted Patients
Просмотров 27Месяц назад
Lee Health Website Improvements Created Efficiencies and Delighted Patients
Collaboration Needed Between Marketing and Patient Experience Teams
Просмотров 262 месяца назад
Collaboration Needed Between Marketing and Patient Experience Teams
How Can Attendees Get Value from Healthcare Conferences?
Просмотров 302 месяца назад
How Can Attendees Get Value from Healthcare Conferences?
Better Patient Experience Helping Thomas Eye Group Win in a Competitive Market
Просмотров 282 месяца назад
Better Patient Experience Helping Thomas Eye Group Win in a Competitive Market
Three Strategies for B2B Lead Generation in Healthcare from Tycene Fritcher
Просмотров 22 месяца назад
Three Strategies for B2B Lead Generation in Healthcare from Tycene Fritcher
Building Engaging Healthcare Websites Requires Balance
Просмотров 742 месяца назад
Building Engaging Healthcare Websites Requires Balance
Marketers Need to Demonstrate Value - Swaay Health Live 2024 Recap
Просмотров 232 месяца назад
Marketers Need to Demonstrate Value - Swaay Health Live 2024 Recap
Ten Tips to Get Press to Attend Your Event
Просмотров 452 месяца назад
Ten Tips to Get Press to Attend Your Event
Jeremy Rogers Takes Over Swaay.Health at Marketing360 Summit
Просмотров 153 месяца назад
Jeremy Rogers Takes Over Swaay.Health at Marketing360 Summit
Five Key Takeaways from the Inaugural Marketing360 Summit
Просмотров 273 месяца назад
Five Key Takeaways from the Inaugural Marketing360 Summit
The HIMSS Conference is Back and Four Other Key Takeaways
Просмотров 233 месяца назад
The HIMSS Conference is Back and Four Other Key Takeaways
Thanks for sharing!
She is so good!
Thanks for this - great conversation
Thanks for the shoutout! We're so happy you loved our booth. We had an amazing time at HIMSS and are already looking forward to next year! 😀
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