Novant Health Designed an App That Minimizes the Time Patients Spend in the App

The digital front door app at Novant Health is designed to minimize the time users spend in it. This counter-intuitive approach was the result of careful planning and thoughtful design by their internal product management team and close collaboration with patients. Here is how they did it.
Swaay.Health had the opportunity to sit down with Julie Marino, Manager of Product Management at Novant Health to learn more about their app, their approach to product design, and how they collaborate with their marketing team.
Learn more about Novant Health at www.novanthealth.org/
Find more healthcare marketing stories at swaay.health
Video Index
0:00 - Introduction
1:45 - Product management at Novant Health
3:35 - MyNovant App
4:50 - Co-designing with patients
6:20 - Marketing collaboration
8:55 - Vendor partners
11:28 - What's next for Novant