Time to Get Serious About Segments

To thrive in tight economic times, healthcare marketers need to invest effort in understanding the patient segments they serve. That understanding is key to pinpointing the marketing strategies that are most effective at improving the organization’s bottom line.
Swaay.Health recently had the opportunity to sit down with Linda MacCracken, Principal at Ignite Market Advantage. She presented an intriguing session at the HMPS24 conference in Denver, CO where she made a compelling case for healthcare marketers to spend more time understanding the market segments they serve.
Find more healthcare marketing stories at swaay.health
Video Index
0:00 - Swaay Health
4:30 - Market segments
9:00 - Aligning capacity and revenue
12:50 - Getting executive buy-in
15:05 - How to get started