Sports: The New Frontier for Healthcare Storytelling

As media viewership and readership becomes more and more fragmented, smart healthcare organizations are embedding themselves into the story itself through affiliations with professional sports teams. Here’s a preview of this new marketing frontier with Playbook Health.
At the 2024 Healthcare Marketing & Physician Strategy Summit (HMPS24), the Playbook for Health (Playbook) booth was unique. It was a bright-blue locker room that was decorated with sports paraphernalia.
Not only was their booth unique, their business was equally one-of-a-kind. Playbook helps healthcare organizations get the most of out of their partnerships with professional sports teams.
To find out more Swaay.Health caught up with Playbook CEO, Jeff Sofka.
Learn more about Playbook for Health at www.playbookforhealth.com/
Find more healthcare marketing stories at swaay.health
Video Index
0:00 - Introduction
1:33 - Healthcare and sports partnerships
3:45 - Healthcare as part of the story
4:55 - Advice for others