Performance-Based Marketing Helps Penn Medicine Smartly Invest Marketing Budget

Penn Medicine is using performance-based decision making to invest time and budget into marketing campaigns that yield the best results. Learn why this approach is working so well and how to get started.
At the 2024 Healthcare Marketing & Physician Strategy Summit (HMPS24), the team at Penn Medicine along with their partner, Fathom, shared on-stage their success using a performance-based approach to better target their marketing campaigns. This approach achieved results that were above expectations.
Swaay.Health sat down with the presenters to find out more.
Learn more about Penn Medicine at www.pennmedici...
Learn more about Fathom at www.fathomdeli...
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