How do you address someone’s pain without crossing the line into manipulation?

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝘀𝗼𝗺𝗲𝗼𝗻𝗲’𝘀 𝗽𝗮𝗶𝗻 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗿𝗼𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗻𝗲 𝗶𝗻𝘁𝗼 𝗺𝗮𝗻𝗶𝗽𝘂𝗹𝗮𝘁𝗶𝗼𝗻? 𝗖𝗮𝗻 𝘆𝗼𝘂 𝘀𝗽𝗲𝗮𝗸 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀 𝗶𝗻 𝗮 𝘄𝗮𝘆 𝘁𝗵𝗮𝘁’𝘀 𝗯𝗼𝘁𝗵 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗮𝗻𝗱 𝗵𝗲𝗹𝗽𝗳𝘂𝗹?
This question kept me up at night for a long time, especially as someone who values autonomy and recoils at the thought of manipulation. I used to think that acknowledging pain in marketing felt exploitative. But then I realized there’s a way to do it that’s ethical and even empowering. Here’s what I’ve learned. ⬇️