Ford F-150 Lightning w/ Darren Palmer! Software, Origin Story, & What’s To Come For This EV Pickup
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- Опубликовано: 31 май 2024
- Episode 378: Join Francie and Kyle as they sit down to discuss the F-150 Lightning with Darren Palmer, VP of electric vehicle programs at Ford. They dive into the details of how the truck came to be and the development cycle of Ford's electric offerings in light of the F-150 Lightnings 2 year anniversary.
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#f150lightning #electricvehicle #ford 
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Kyle thank you for promoting the customers requests. Walk away lock, dog mode , car play unreliable connectivity, Slow interface, control, charging amp, Missing percent and amp and kilowatt on the screen.
23:14 ugh….. had to ask permission from a dealership to help a customer if a product that THEY built. This has got to stop.
Exactly. I'll try to put this in a nice way....screw the dealership, Ford shouldn't have to ask permission to contact the customer, especially when there's a problem.
Kudos to Ford and Darren for doing these interviews. Lightning is an amazing first-gen pickup truck. The problem is that after just two years, the specs on range and charging speeds are behind the competition and the gap keeps growing. Darren said it himself, EV tech is moving in dog years and it's been an eternity since 2022.
I agree. Awesome people working at Ford right now. We are very interested in the lightning but as you mentioned this initial EV space is going in dog years. Competitors are releasing their new trucks with longer ranges, 4 wheel steering, air suspension, openable mid gates.... and the killer feature 350+kw charging speeds. It's one thing to pay these crazy high prices on cutting edge products but it's a complete deal breaker to spend 100k on trucks that are outdated right off the lot. The resale-ability of a short range, low charge speed truck a few years from now is going to be nil and too much of a loss for us business to consider. The only way for us to buy lightings in its current iteration is if the price reflects what the competition is doing, which means a significant cost cut (20k off the higher packages). We would be willing to pay significantly more if the charging speeds were upgraded. (key thing is to get 100miles of range added in the shortest amount of time).
It’s not the charging speeds or really the battery size, it the availability of chargers. There are still places you can’t go and more places you can’t go and get back from. You still can’t get from San Antonio to South Padre without taking a 40mi detour into Corpus (non-Tesla), and you probably can’t make it at all towing a camper (again, non-Tesla). I wouldn’t pick the GM truck because of how the rear seats fold. I use the big open flat rear floor way more than I would ever use a mid gate. You are still $30k more than the ER Lariat.
@@darpompie4354I don’t know anyone personally or haven’t even seen anyone online who has purchased a Chevy Silverado EV for non fleet use. Hard to compare specs of vehicles actually on the road in customers hands to vehicles that have been promised for 2 years and still no customer deliveries. Maybe a year from now if GM can actually build and deliver some trucks should this be part of the argument.
@@brysonfry9612 Someone hasn't been watching "Out of Spec" lol. There are plenty of full on reviews and comparisons with the trucks that are being sold including the chevy. The lightnng was a great truck in 2022 for the pricing they were going to launch at. We were very interested but then they couldn't deliver, in both production or price. Imagine Apple launching a new iPhone and then can't produce them to meet demand. So to adjust for this, they and their stores jack up the price astronomically to gouge. 3 years later when they finally have their 2022 iPhone available., their competitors are announcing/releasing next gen 2024 models. News Flash. You can't sell 2020 tech in 2024 at 2024 prices. I am a Ford guy and we've used Ford trucks for our company for decades but there is a limit before I am forced to look at different brands. If I need a work truck with a V8 and chevy has one while Ford only has a small 4 cylinder, my choice has to be to switch.
-Being able to add 100miles of range in 10min compared to 40min is HUGE. If I am coming home from work and need to top off, 10min is still slow, but 40min is pure agony
-Ford is charging a premium of approx $10k to go from 230 miles to 320 miles of range, What type of cost should we give Chevy credit for 440 miles of Range.
-Not that I need 4 wheel steering but the chevy has that. Great for parking. Bottom line that adds cost and value.
-Air suspension. The lightning is acceptable for street driving but if it could rise a couple of inches for off road use, it would be much better. Again the Chevy has that.
-Mid Gate. Many times I need to carry some longer boards and stuff which I run through the back window. The Chevy's midgate idea looks good and again adds cost and value.
I understand your point, which is valid, GM is just starting to ramp up production so once again there is a wait. But I can't in good conscience spend close to 100k on trucks when I see these huge advancements (especially charging speeds) on the horizon. its not like Ford, GM and Ram leap frogging each other with 10hp where you just ignore it and stick to your brand. These are huge advancements that can't be ignored. Again, after a hard days work, I don't want to be walking around a parking lot for 40 minutes just to top up my 100k truck to get home. Chevy has a solution, Ford does not. If Ford can't up the charging speed on the current design and has to wait until T3, then they are going to lose out until they do.
The only way I would buy a current lightning is as a stop gap measure. In other words, I know the truck has too many compromises and I will dump it in a few years for a new one that actually does what we need. The problem with that, is the outdated tech at resale time will be even more off putting (maybe 600mile ranges and 100mile charges in 5min will be normal at resale time). That means who in the world will give me anything of value for it. To pay high and sell for nothing is a poor business strategy. If they are not upping the charging speed, then the prices almost needs to be slashed in half for me to consider it as a stop gap measure. I know that isn't happening so we'll see how things play out.
@dvwatts Ford, Rivian and soon everyone else can use Tesla superchargers. So hopefully this will improve.
I loovvvveeee my F-150 Lightning!!! SO much ! Best truck ever .
I’m interested in what things that you came up with that were decided against in your teams.
I think the problems people have are greatly related to bad dealers and bad dealer service centers . It greatly affects the truck .
But the truck itself and Fords commitment to truly listen to the customer is amazing.
Personally I only have one complaint about my lighting. And that’s one of the software updates moved the location of the cruise mph number . The previously prominent number is now tiny and at the very bottom of the screen . Requiring more time for ur eyes off the road to find the cruise number
I own a 23 F150 XLT ER. I love it! Too many things to list. The huge bummer is the dealership experience. They talk smack about the trucks; they are not responsive, which hoses up the ownership experience. I've tried multiple dealerships, and it's a very consistently bad experience. How do they plan to overcome that?
I have the same spec truck, and love it! Our local dealership did not know anything about the truck, they spread a bunch a false Information about range, charging speed, battery life etc. I drove over 4 hours to find a dealership that was not anti EV . It’s excusable ti not know your stuff, but to actively spread negative and false information about a product you should be representing needs to be addressed by Ford with discipline and urgency
Working out of it daily???
Dealerships need to go.
Thank you for the Ford Lightening. Best F150 I have ever owned. I have been buying Fords since 1980. Traded my 2023 Eco boost F150 for my Lightening and it was the right decision. I would say Ford needs to advertise the Blue Oval Charge Network better and advertise your 48 and 80 amp home chargers. What I tell everyone; it's faster than a Raptor and Smoother than a Lincoln. One other thing. Insist dealers have Lightening and Mach E test drive events. Also I have found that I'm more knowledgeable about the Lightening and the resources that support it than the dealers I have talked to. I also felt like some salesmen are not liking EV's. This needs to change. I think people are being talked out of or gently nudged away from Lightening's by Dealerships. Just saying. Maybe not everywhere but definitely its happening. There is definitely some prejudice in the dealerships. If your sales team is united and gets behind the product you will sell more.
This is very true if you go in to a dealership they will steer you towards gas and say electric is terrible but then if you want electric all the sudden its the best and there is a premium to buy it. this is very frustrating because everyday people fall for this and will just buy gas when electric actually is better suited for them.
Love my '23 F150 Lariat ER. With a topper, it carries a much larger volume of cargo than the Cybertruck I was planning to buy. My only feature-gripe is the lack of walk-away door locks. Every car/truck I've had for 20 years has had walk-away locks, so was surprised that such a great truck lacked that basic featured.
I agree, walk away door locks are a must have!
Great interview, nice work! Great to see Ford execs out and talking about these issues. A product request for Ford, please don't delay that 3-row SUV, we need that as a good, top notch, family vehicle! Also, we love our Mach-E!
The Lightning is amazing truck from 2022. The problem is charging speed/range/efficiency is no longer competitive. I don't think 800v is necessary, but speed needs to be improved to the low 200s with a flat curve. Kudos to Ford for the curve, which is exactly what it needs to be--flat to 80%. Speed just needs to be increased to make this better for long range travel.
800 volt is necessary to be competitive moving forward
T3 team if you're reading this.. I really like the lightning, but please tuck the rear drive motor tighter up for ground clearance and looks plus aero benefits my main dislike of the current truck is the high rear nosedive look combined with hanging drive unit. Level the truck as much as practical and tighten the wheel openings. This is what makes Rivian look so planted and good. Proportions are important. Thanks😊
All the gas half tons are lower in the front for better fuel economy figures. I also level my F150s but that's their reasoning. Be nice to be able to buy an F150 leveled from the factory though.
They have to address dealer apathy and drive home the “monthly cost of ownership” concept.
I went from a 05 suburban w/200k mi to my new 23 xlt lightning. The only grip I have is the turning radius.
Can't be worse than the gas truck turning radius
The best part of pro power is it can power our trailer off grid! The worst part of pro power is we have to leave the truck on to use it. Please update this!
Great interview guys, I really enjoyed learning more about the behind the scenes of Fords EV's. One thing we'd appreciate is an app for Samsung & Google watches for starting, locking, unlocking the truck. If you could add the ability to turn on the Pro Power Generator from the phone app that'd be awesome for camping and the construction site. Would also be nice to be able to open all windows and close all windows (including sunroof) in the phone app and keyfob. I would like the ability to turn OFF the double honk (when you walk away with the fob while the engine is running....this option needs to be in the vehicle settings so we can turn off or on if we like. We need the auto unlock door handles on the rear doors of the truck, especially the higher end trims. Makes no sense to only have them on the front doors. Almost daily I have to grab the front door handle then open up the rear door to put my bag and things in the back. This is frustrating! We would like the ability to go full screen (and I mean true full screen) for the apps that we use the most. I'd like to be able to stream movies (full screen) on the center screen while parked. Auto dim mirrors should also be on the passenger mirror not just the drivers and rearview mirror. The black piano finish on the center pillar (where the keypad is) needs a new material. This area is scratched before the customer even buys the truck and drives off the lot. Not acceptable. Needs to be a tougher finish. The paint finish for the rest of the truck is quite soft as well. Maybe a tougher clear coat on top for more durability? How about some memory seats for the passenger seats on the higher end trims? I'd like an option for a much better stereo that's currently offered as I'm not happy with the current systems. Go listen to the stereos in the Tesla's for example and then go back to the drawing board for the F150 stereos. Larger batteries and faster charging obviously for the Lightning. Really looking forward to the T3 launch in 25. Hopefully some of Darren's team see's the feed back in the thread and puts some into their future plans. Cheers
How do we get consistent OTA updates and find out where we are in the update pipeline? I have a 2023 Lightning XLT Extended Range and keep sending requests for updates. So far, I have received 4.2.1.1 & 4.2.1.2, but still do not have digital SOC that Tom Moloughney showed in Nov 2023 video.
The range indicator would be nice if it didnt take up 1/3 of the dash, dancing around the screen. Less people would complain imo if it wasnt so in your face all the time. Should be subtle.. also there are these neat new things called graphs people can look at to help inform driving patterns and future range... Give them a shot plz.. 33:17
Bluecruise updates have been mia after a year + of promises.. 38:24
Boost in charging speed would be nice.
I understand you must walk a fine line to maintain your relationship with these folks; however, throwing up an hour-long softball question session is frustrating. The fact is they are struggling to keep the Lightning evolving. You missed a chance to push him a bit.
I need Blue Cruise update...still waiting! Sometimes it does not recognize my phone immediately, but when I pull it out of pocket it usually connects. Best truck i have ever owned, but i don't tow long distances.
I drove a Lightning and it was really great, but it was too big.
Saw the review where the electrical outlets out performed the other trucks outlets. The Lightning may be behind in respect to some features, but they aced the outlets.
Would like a walk up start option where i dont need to use the dumb power button .. of course not a lot of requests from people they either need tk be mad, care enough to post, because dealers do not bubble up requests from owners. Give people what they are not asking for, and delight them. Dont be so passive when it comes to features, start to run you have and the team have been crawling its about time you learn to run 38:03
Agreed. Little things like this on Tesla’s are really nice. Wish Ford would just add some simple features like this. Hopefully they are listening
I’m very happy my Lightning and Mach E have a power button, I do not want it turning on and off as I walk around near it.
@@swags115 I’m sure some people like the button. Make it an option in the screen. Works for everyone
There in lies the dilemma of an agile product support and development team. You have people talking about the power button vs dog mode vs unseen but critical software changes to support things like heat pump charging challenges.
As the guest correctly pointed out, it’s not just the ability to develop a new shiny marble, but the hard work of regression testing to show that that implementation of that new bauble doesn’t turn your truck into a brick just so Billy Bob doesn’t have to push a button once in a while.
Priorities people. Priorities.
@@michaelwitkiewicz7052 other companies figured out how to do both... So should ford
There are some great features in other brands that would be wonderful in an F150 Lightning, even though the Lightning is already a excellent truck.
The SYNC computer should have more storage and processing power for smoother transitions and faster responses, especially as the software storage grows with updates added over time.
I would love to have a built-in air compressor with pneumatic suspension, like in the Rivian R1T, that lets you raise and lower to accommodate entry/exit and get more clearance for offroad driving when you need it.
Also, having door handles that move in and out of the door for better aerodynamics while driving and security while parked, like in Tesla or Rivian and others, would be great.
I would be nice to have color changing ambient lighting options, and even exterior decorative light options, like a Knight Rider feature for the front light bar.
I think there are many things that could be done with software updates, but also things like above that would have to be designed for future generations of the Lightning.
Man should have flat out asked why does rhe current software suck, because it does dont hold punches. 90k truck shouldnt have crap software. The snaller screens software is way more functional, compared 26:36 to platinum
Love the choice of word Francie 'Sleuthing'!
Thanks for the video. I'm in the market for an ev truck. I need the range of the Silverado, but would much prefer a F-150. I hope they catch up soon!
I think this explains why f150 has so many odd truck things, that are there because they always have been. Think less input from legacy truck team could have done some good for the product. Air suspension would have been nice. 12:36
Air suspensions are nice great ride adjustable heights. I have them on my land rovers but they're prone (compressor, bags,ect) failure especially with the added heavy weight of these batteries. The coil springs are great in my opinion everybody loves the ride and it will be great for longevity. I believe Ford used coils to avoid those issues especially from their experience owning and developing the brands jaguar and Land rovers for a long time and added those features back in the mid 2000's.
@@MDP673NJ1 lots have changed since 2000s.. i have air in multiple vehicles one going on 10 years without problems. It would be nice to fix the floating in the front at speed, and let you drop the bed for easier loading and unloading. Like anything else this could be an optional config... I would have liked to have it
@@LarsDennert do what?
@LarsDennert Who me a ford employee? Lol no I've just owned and still own Ford made land-rovers...get back to me in a couple years when the rivian air suspensions or compressor fail.
Even better yet leef springs and a solid rear would have been better
No LFP update question?
Seeing the rc cars in the background got me thinking. I was big into rc racing at one time. Electric rc got so much better than nitro. It’s simple, fast and tunable. Nitro is kinda a pita. Thought why can’t vehicles go the same route. We are getting there slowly
Enthusiasm is great and all, however the results for the last year and half with updates have sucked. Nothing fun, just bug fixes and updates to make updates better. Its great you came back after covid but maybe the team needs more influence, tighter integration to software teams who knows. I think the always on teams need to drop the not using the screen while driving approach, and work on an update for hmi hardware. I wokld buy a replacement computer if it ment better useful, not garbage software. 28:31
One feature that absolutely needs to be on the list of coming updates for existing FORD EV’s is real time efficiency information. So many times in my lightning I’m doing my best to arrive Out of Spec style either home or to a charger and the conditions of my drive change significantly so that my “trip 1” average over the last 200 miles is no longer accurate as to the amount of energy the truck is now using (weather changes, driving speed changes, ambient temperature changes) and I may still have 50-100 miles to travel with these new conditions but the truck says my average efficiency is still 2.3 miles/kwh when I know its likely more like 1.6 miles/kwh due to the new conditions. And yes the Guess o Meter will adjust at some point but all EV drivers know that’s only something to reference and not live by because you have to plan the remaining trip to determine if you are going to have enough energy or have to charge earlier than you planned. Routing with the truck navigation is not my preferred method, and currently apple Carplay EV routing is over-estimating my energy usage by 5-10% on 2-3 hour drives so manual calculation is typically necessary to prevent unneeded charges or arrivals with too low state of charge. So somewhere on the display, an instant measure of current energy usage would be so helpful or at the minimum a usage over the last 5-10 miles so that gauging that change to usage can allow for adjustment to expected remaining range. I live in rural Kentucky and drive my lightning all over the state for work, 250-400 miles round trip a day. Chargers are increasing but still very limited so I rely mainly on home charging to make these trips work and very specific stops with designated charging times to ensure I can make the distance on those longer days.
Always best to use "this trip" meter for recent range calculation rather than a trip meter that is longer history. You may need to select it in your menu if its not showing for you, but it is there.
@@darinbrazil5496 this is true but sometimes “This trip” may be a 200 mile drive and the last 50 miles the conditions are much worse or requiring more energy than the first 150 if that makes sense. So if you are needing to gauge can you make it home on remaining SOC, you really need to know your efficiency in the last 5 miles versus the last 145. For example if the first 150 miles are back country roads with no head wind, then the last 50 are going to be 50 miles at interstate speeds with a 30 mph head wind and heavy rain due to a storm that just moved in
@@brysonfry9612 Ya definitely understand your point, I have learned in my lightning to not really trust the range below 20% at highway speeds. I feel like it's more of a BMS problem of the vehicle not really knowing how much energy is really in the vehicle over a change in m/kwh scenario because at highway speeds below 20% the gauge just drops faster than other SOC. Mine has two areas of the battery like this, the 60% to 50% drops faster and anything below 20% drops faster.
Informative and intelligent Ty team
Wonderful episode and love hearing from Darren!
Thanks Darren, lots of great info on a really great EV truck!
Thanks!
Ford, if you manufacture a full size E-Transit Van high roof with all of the power export features of the Lightning ⚡️, 400 miles of range and 350kw fast charging I’ll immediately sell my diesel Mercedes Sprinter Van and replace it with the E-Transit!
I’m 70 years old, we bought a 2019 Tesla Model 3 new and it’s the best car I’ve ever owned and we love all of the features and benefits of EV’s. We want an EV van for road trips and camping with decent range and charging speed and we’ll buy one as soon as available.
I think the problem they have is that they are losing their ass on every EV they sale. I’m sure they’d love to put this together, but they have legacy auto OEM drag to shed first.
🤔...great video, would really be nice to hear about the T3 and if all these same considerations are being given like they did with the Lightning but with big battery to compete with GMs nearly 500 mile BEV trucks with a full-size spare tire compartment like any other normal full-size truck that doesn't take away your bed space which is the critical part of getting a truck
Guys great episode, awesome to hear from Darren Plamer about Ford EVs .
Keep up with great work.
Any behind the scenes news on electric pickup for Europe 😍❤❤
Nice goal hope you hit it 36:40
Thank You Everybody for All that you are doing for our Planet Earth.
... Peace.. Shalom.. Salam.. Namaste
🙏🏻 😊 ✌ ☮ ❤ 🕊
Good video. Ford knows trucks!
Always on teams need to do better flat out. 27:49
This issue discussed prior with the alway on team highlights how dumb the dealership model is. I have had so many software and weird issues and not a word from ford or a fix. Frustrating, maybe the always on team only looks for issues in the first day? 23:59
Enjoyed interview and I appreciate their care for software updates and OTA. I LOVE the truck. I don't love the speed of development of the software nor the pace of it going out. Thought I'd get the next gen of BlueCruise late last year and we are still waiting. Now everything seems to be halted. Why was this not addressed in the interview?
Great interview, was very surprised to see the new app launch was way better than the previous iteration.. I'm just over 10,000 mi on my 1-year anniversary I've been very happy with the truck and feature so far I can't wait to see what Ford does moving forwards
Ford’s OTA process makes no sense. Staggered roll outs are fine, but there are Lightning owners still on 4.X.X when 6.8 has been out for more than 6 months. Social media makes this worse because people know they’re missing features and get annoyed at Ford for holding them back for seemingly no reason. SPEED UP THE OTA ROLLOUT FORD!
Depends on the truck build, obviously
@@Yielar1 does it, though? All Lightnings have the digital gauge cluster and yet the update to show battery percentage that came out in November 2023 still hasn’t rolled out to everyone 8 months later. That’s just one example.
That guy is great.
Wish our evs were silent but we have the noise generator which sucks 6:23
You can* remove those.
@@dvwatts yea i did.. just dumb its not software
@@sparkfire1223 That's because it's mandatory for the manufacturers
If you get a chance to meet the design teams, ask if there will ever be a 3/4 or 1-ton truck that’s capable of towing a fifth wheel or gooseneck trailer. Range may not be as important as being able to haul heavy loads short distances, like to a job site and back.
I love my Lightning. Thanks Ford.
This about the frunk should be interesting ... I love the frunk but ford needs a software option to disable that beeping. No way folks were cool with that in human centric design interviews.. its so annoying. Also the beeping while backing up is infuriating 19:04
You can remove the backup beep
Love my xlt F-150⚡️⚡️best truck!!!
I came here to write comments so Ford could hear it. I love my Lightning Lariat ER, but it is missing basic features Tesla had 4 years ago (For EV and App) as well as basic features my 2014 Ram had 10 years ago. No walk away locks? Auto cool/Auto heat feature based on outside temp? Weak subwoofer on premium B&O sound system?
I have to give Kudos to Ford for the truck and for embracing OTA. They just need to learn how to pick up the pace and I really think the app refresh was the first step. The previous app was clearly an ICE app shoehorned to fit an EV. Is it just me or does PAAK work mediocrely. I often have to put my phone right close to the door so I can push the lock button on the handle. To be fair Tesla sometimes has problems with that as well, but for my model 3 it's an exception not the rule. I also think there must be a feature where pro-power is on, but the truck is not. IMHO...Lightning distinguished itself and set a "must have" standard of 240v and 120v power output. I think that feature single handedly reset the CT's roadmap because it would "not be a real truck" without it contrary to Tesla's Powerwall plan.
I would also love to believe that Ford embraced the Lightning based on market surveys, but something tells me that Elon showing a video of CT outpulling an F150 in a tug of war back in 2018 is what really put a bug up their butt. :) Wishlist for Gen 2 truck --> 200kwh battery that weighs less than current 130kwh battery and charges at 0-80% in 15 minutes. Fit, Finish, noise, rattle, comfort...Lightning leads the class there. That's the kind of stuff that doesn't make it into spec comparisons because it's subjective but frankly most important for daily usage. IMHO....a mid gate is a party trick that I'd never use and resent for the raddles that come along with it. I've owned Mazda, Chevy, Audi, Lexus, Ram, Toyota, Tesla but the Lightning is my first Ford.
More drive modes pleaseeeeesee!!
Well I must be the lucky one . month back took 2023 lariat in for service work and a recall on the battery. I normally charge to 80 % , but driving my wife around for job, and charged to 100% . To my surprise it no longer charge to 320 miles, but now it reading 363 miles . I live in Wilmington NC , Kyle knows the area. Wil is average 45 speed limit , but we go to Pender country and Brunswick county where speed limit is 55 and 70 . If I stay in 55 and 45 using one pedal driving I am getting 363 mile range . We go out on 100- 130 miles a day . I have done this several times It keep adding up to the new range. The guys at the dealer said the they did a software update, that only they can do , maybe ford release some more the range from the battery in the update. Has anyone else hear of this ? Any how love the show.
Can't respect Darren enough, he's an idealist in a world where they're needed the most. The Lightning is a common sight in the PNW, so he must be doing something right. Aggressive advertising showing the plug-in benefits is desperately needed, despite the potential conflict of interest with the ICE lineup.
Regarding software, of course nobody competes with Tesla yet, however, I also own Cadillac, Volkswagen as well as Ford and Tesla. I’ve also driven BMW, Mercedes, Rivian in my role as a Turo host. I think the Ford software is better than Cadillac and Volkswagen this point. My OTA updates for the F150 seem to do well, and I think Ford understands one of Tesla‘s big benefits of being able to have all the hardwarefunctions updatable via software. I expect all the other manufacturers will develop this in time.
Well, yeah they poached one of the top 5 guys doug fields from tesla(worked at apple prior so a LOT of software defined user experience
when farley took over and put him directly over the model E section of fomoco.
Hence why they switched to nacs no matter what farley says and why they have poured more into the t3 truck program&rumored 3row ev.
Fields knows fomoco needs real innovative ground up ev platforms to compete against tesla&the Chinese.
Plus the ucoming in 2026 25k starting msrp skunk works compact cuv and compact pickup evs.
They also radically invested in their own cell plants, when farley didn't have Doug? He and hackett said Ford would NOT do their own cells, than 18 months later&putting Doug in charge of model E?
Boom were doing our own cell plants boys! Of course nimbys have killed half of those plans&stymied the catl lfp Michigan plant since. 😀👍🏻
When will they make a electric mustang couple like the regular mustang
Farley said never in his term as Ford CEO, instead hybrid possibly awd phev for the 2dr coupe is coming soonish. 😐
Have a 22 mach e California Route 1 edition just wondering about time table for ota updates on blue cruise have had the car since Nov 22 and no new updates just wondering when call Ford but can never get a straight answer just a run around.
38:29 Ford won an award for OTA updates? Thats a joke right? So who was all eligible for this award?
Sounds like you don't have a clue what's involved with the behind the scenes OTA
@@Yielar1 I know plenty about it, and they suck at it lol 🤡. Who did they beat out GM.... bwahahahaha.
A great guest speaker and I've always like Ford's.But my max car will be a Tesla.I tried to be on a stereo folks the Highlander😊
I know there are a lot of updates people want for the Lightning but I think the most beneficial update that would give the user a better experience and also give the vehicle more range is updating the Auto Climate Control logic. I have all my vehicles set to 68 or 70 or 72 year round auto climate and this works fine in the Tesla and Audi however in the Ford Lightning with the auto climate set to 70 and its a nice day in California at 62 degrees outside the lightning auto climate logic thinks the heat needs to be on and it takes me about 2 miles of driving to realize something is wrong because I know the M/Kwh I get and so I start searching for the problem and sure enough the heater is on for no reason at all. For me its just an inconvenience of not using the auto climate control but for someone else who doesn't understand that they should actually be getting more M/Kwh they just think that this truck doesn't have enough range for me to use when if they knew the heat was on they would say well there is no reason for the heat to be on let me turn that off or they would send in a complaint to Ford that the heater is turning on when it shouldn't be on instead of just thinking well this vehicle won't work because it doesn't have enough range. The second and item that would make the vehicle more efficient is the pro power onboard inverter which always turns on when the truck is powered on. This feature should default to off and then let the user decide if they want it to power on at start up of the vehicle. I get 380 mixed miles highway/city and over 400 city miles only out of the ER battery pack with watching these two settings and I use this vehicle every day in my construction business loaded with tools in the frunk and a lumber rack, pulling a trailer at times and hauling materials to job sites. These two fixes would give people a completely different view or the range and capability of this vehicle. I have sent these two update requests directly to ford through the truck multiple times but I have no idea if it is even on their radar as there is no return acknowledgment from Ford of the request or feedback given.
Chev is talking electric camaro
4dr sedan though not 2dr coupe sadly. 😑
It would have been nice to have a bigger frunk in the Mache E. I have a walker that I would like to carry in the frunk leaving the back open for other things and/or my dog. The F150 is too big for my parking
What an amazing group of products and thank you Darren; a lot of insight in such a short amount of time. I personally own the 2023 F-150 Lightning XLT-ER and my 2 sons have the Mustang Mach-E's (GT and Premium) and we absolutely love them. I like the story of the history, I want to see the video of the guy saying he's not leaving without leaving a deposit! I absolutely love my F-150 XLT Lighting, it's 99% of everything I wanted when I first heard about this truck. My only complaint is the same as most that I would like a little more on the tech side of things. More information on the display. State of charge %, Voltage, Amps, temperature, etc, etc... I cant wait until those are available to my XLT, keep up the amazing work and don't forget about us early adopters we like the shiny new features too.
Had experience with a Winnebago prototype RV on the e-Transit chassis, so we were familiar with Ford’s EV approach. Frustrated with our Model Y with a trailer, we went looking for a pickup truck. Lightning Lariat ER piqued our interest. It’s so good, the Model Y has been parked, unused for months and is going to get sold. The Lightning is just far more practical for where we live and what we haul in our rural location. Lane keeping and BlueCruise do less than FSD on Tesla, but we find the Ford driver assist software interacts with the human driver far more predictably. Won’t ever be buying another Tesla.
Early demand my asx 80% all early reservations canceled
I guess they give awards to anyone... There is no way ford should have one for ota. The new fordpass is a good start but still slow, climate is locked behind a fan icon until hvac starts. Shouldnt be that way. 38:36
New fordpass is super quick for me. Maybe it's your phone or signal
@@Yielar1 give it a little bit it will slow down. Pixel 7 pro with WiFi or 5g its randomly slow for climate.
New f150 s gotta inference computer an cameras fsd subscript complaint???
Compliant
Great Truck, but you are missing the Elephant in the room, the range .... or lack of..
Guy in the thread gets between 360-400 miles. Pretty good for a 1st gen EV truck
The beauty of software is options... Its not black and white 32:20
Most drivers want to get in the vehicle and drive and not have to think about how to be efficient enough to get to where they are going so Ford needs to learn to make the vehicle more efficient for the end user and most Americans are used to using Auto Climate Control as a set it and forget it and so most people driving the lightning are using energy they don't need to be using every time they drive because the heater turns on when it doesn't need to and the heater is one of if not the most energy consuming part on the vehicle. The logic on the Auto Climate Control needs to be fixed and the consumption will drop and Ford could technically rerate these vehicles with higher range. Efficiency is the largest cost saver for a manufacture as the battery they claim is the most expensive part in the vehicle so if you have better efficiency you can make smaller batteries or you can give more range with the same amount of batteries.
The heatpump in 24 will be a major improvement
@@Yielar1 The heat pump in 24 doesn't do anything for the owners of 22 and 23's
An electric Maverick would be the best selling vehicle in the world if Ford could make enough of them.
I wish Ford would consider licensing Tesla’s self driving software.
Really looking forward to this.. so far my platinum f150 software is complete trash hope it has a future.
It's your phone. I have zero issues
Such a softball interview. You should have held his feet to the fire with the slow updates and constantly missing features. Tesla, Rivian, Lucid and the Chinese have software that is light years ahead of Ford.
I quite enjoyed the podcast buds
Wireless android auto is still trash, i had to buy a Chinese android box for stable nav. Ford nav is bad, and having android auto drop out 5 miles from a destination while low in charge is panic inducing. 31:27 you talked a kot about hardware however the software experience is whats going to keep owners long term.. the software in this truck will make me not buy another ford again flat out. Unless there are huge improvements and less restrictions the product is not competitive. 31:27 1FT6W1EV7NWG13160
Sounds like a you problem. Wireless AA is seamless with my S24 Ultra
Need a low cost truck. Need electric Maverick and Ranger. Transit way too high.
No question, Ford has the best leadership and made the greatest changes in policy and tech for a traditional car company. I have had two Teslas already and love the car, but I have come to really disrespect the chief leader. It is too bad, because I have respected him beyond measure for the technology and engineering (and still do), but his human qualities have lead to one shocking management decision after another. I love my current car and it is still in great shape, but my next vehicle will be a Ford. It is not just the product, it is respect in the leadership of the organization.
Sure hope Ford has a high pain threshold cause “ IT’S GONNA HURT “
How many accounts do you have man? Lol. Also, pretty weird comment. Haha
Ford Lightning!😂😂😂
Yet you're here, lol.
GM and Ram electric trucks will be better