😳 The Truth About Nissans “Bankruptcy.” Insider Perspective of What’s Next for the Brand. 🚨
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- Опубликовано: 7 фев 2025
- I’m sure you’ve all heard Nissan has “12-14 months left to survive.” Well, here is my opinion on what’s coming for my beloved brand and giving y’all an inside scoop of what to come.
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The automotive press is REALLY annoying and you're right, Nissan is the current stepchild of the industry. These articles are insane and every negative thing is blown out of proportion and whenever they do something right it's swept under the rug. They'd rather focus on this stuff than the fact they just redesigned 3 SUVs in their lineup that are all solid vehicles. But somehow their just going to disappear in 12-14 months? There's a lot that is needed to be done to right the ship, but the press is making it seem like the ship is sinking versus simply being off course. I'd say the key is to let the product speak for itself, but these reviewers approach anything with a Nissan/Infiniti badge with an automatic bias that even that will be an uphill battle. Like how the launch of the new QX80 has been undermined by everyone complaining about the pricing when it is actually thousands less than the competition, but people still rant a rave about the LX which is such a rip off being so small and lacking features for that class.
Bro you are so right Nissan's probably the most underrated car company that in the world what most people don't know is the 90 percent of the modern technology and safety features were introduced by Nissan they are the most innovative car company they are the only ones with a CVT that powers a fully ICE engine of 300 horsepower I can't even begin to outline their achievement but yet the masses and the media heavily critize Nissan, I personally think is because they make cars that have features that are standard in their cars but are optional in high-end luxury cars e.g the new sentra has safety features that the new BMW 3 series doesn't even offer at all even in their most equipped models yet it's about twice the price of the sentra, the gtr is another example a car that destroys any hypersuper car yet it's far cheaper and practical I could go on and on it's only few people and real car enthusiast that appreciate Nissan
@ I can agree that Nissan did pioneer a lot of the safety tech that is now standard in all cars via Infiniti and they definitely are the punching bag of the industry at the moment.
Forget Hybrid and just make some non complicated gassers. It's what we want.
You made so many valid points. Especially when nissan catches so much flack even when other brands mess up. I’ll be remixing this and adding some thoughts too. Great job bro.
Just bought a 24 Nissan Pro 4x after years of research. Used to be a Toyota fanboy, but they no longer nake reliable trucks. Nissan, best midsize truck in the game!
People in the press love to dump on Nissan. Funny, use to own 2 Honda's that are supposed to be super reliable but both gave issues. Went to Nissan and bought a titan and a new pathfinder. Much better driving experience and are reliable.
I have owned x3 titans, a pathfinder, and anxiously awaiting the new Armada. I love my nissans.
Hello Sir. Glad I found your channel. I have seen the gloom and doom about Nissan but sincerely hope that Nissan can turn it all around. I love Nissan. I currently have a Sentra SR that I bought new in 2023. Love that car alot. It is my 4th Nissan purchase and I hope to be able to continue my relationship with NIssan in the coming years. I have a great local Nissan dealer whom I buy my Nissans from. Have treated me like gold from start to finish.
Thanks for the input. Only vehicles I have ever owned are NISSAN or the Infiniti I have now. I understand how both have arrived at the place they are as far as no updating products and the CVT trannys. I remember the early 2000s when NISSAN was practically on everyone's list for considerations and had like 10 different vehicles for sale. The issues have lead me to not wanting a newer Infiniti or NISSAN(but getting an older model if needed). I hope that they can get back on their feet because I love the brand at heart.
More advertising on the Frontier..dont see any commercials on it or the Titan when it was in production. Word of mouth only goes so far, no matter how good a vehicle is. I just bought a 2024 Frontier Pro 4X in early August. Before that, I didn't even know what it was when I first saw it, because I never seen any commercials or advertising, so I didn't know they changed body styles in 2022. I believe this is one of the reasons for the lower sales of the Frontier and the Titan. Its sad to see the Titan go along with the Xterra..better marketing would have kept these models alive. I am really enjoying my Frontier and believe it is the best midsize truck out there.
One of the big reasons many enthusiasts love Nissan is the stability of the platform. You can "refresh" the body lines and interior touch items just fine, but keep a slow & steady approach on the powertrains (unless something is really broken like the radiators back in the day or the CVTs that still need something... maybe tell folk mandatory trans fluid change every 30-35k mi so they don't burn up so quick)
Pretty sure that 30k trans flush recommendation is in the owners manual.
Nissan has such a perception problem that it’s going to take a while to fix. They’re going to have to release many new updates to catch people’s attention. Hopefully they can form an alliance with someone to help them with some hybrid powertrain choices.
Nobody wants a new or old car with bad transmissions.
Yessir! Like I said in the Z group...OGs know how bad Nissan was back in 1999, and they came back better than ever.
Came back because they’ve got resuscitated and yet they don’t deliver,now they will try again and still not innovating. Hyundai and KiA and mazda even better than nissan and thats the truth. Your Z group are just minority buyers compared to mass customers buying SUV and sedans and thats a reality.
Making the Pro-4X an actual off road oriented trim and putting a stock 3" lift with 33's would help Nissan a ton I think.
In comparison to the Colorado ZR2, Canyon AT4X, Tacoma TRD Pro, etc. The Pro4X is quite wimpy, and WAY too low from the factory.
lol I’m sure it would help. But in reality, Nissan needs to focus on building reliable commuter vehicles. That is majority of the market.
@@westcoastplinkin6559 They do.
Nissan is still listed as #3 in Japanese car manufactures as far as revenue.
Bad or for worse they are still merged with Renault and Mitsubishi. Let’s not forget Infinity as their luxury brand.
Nissan has a lot of assets and they speak like they have a plan to help them right the ship.
Will Nissan go away? No, but changes will be made.
The fact that Chrysler is still in business means Nissan is not going anywhere
Very good point!
I like Nissans. I love the way the Sentra looks (I’m a compact car person because I live in the city, compact cars in city traffic just makes sense). I really wanted a Sentra, but went with the Mazda 3 mainly because I don’t trust the Nissan CVTs. Every single person I knew with a Nissan with a CVT, their cars ended up staying in the shop for transmission problems. All of them have moved to other brands since-I personally don’t know a single person who currently drives a Nissan. As a customer (not an enthusiast), I want a car that I can feel assured will last me until I’m ready to buy a new car. I’ve had my Mazda 3 for 6 years and 101,000 miles with no problems. If I’d bought that Sentra in 2018, would I have been able to say the same thing? I’m leaning towards “no” and that’s the problem that Nissan must overcome. Nissan needs to convince the everyday customers that the cars are worth buying. The average consumer isn’t really reading what the automotive press is talking about, we’re thinking about how Jenn’s Altima is constantly in the shop or how Bill had to pay thousands of dollars to have his transmission replaced on his Rogue-we’re thinking about what our friends, relatives, colleagues, etc., experienced with a product and, in my situation, I have not a single social connection with positive experiences with Nissans built after 2010.
Loved my `11 Altima. and love my `24 Altima SL AWD. When the Altima goes away, so will I.
I don’t own a Nissan. just from an outside perspective I recently bought a car. I stirred away from Nissan because of the transmission issues and nobody I know has one in order for me to ask them about their experience, in this economy, people are looking for cars that are gonna last 10+ years and nobody wants mechanical issues. I think that’s the main reason
@@alexjohnsonjustme Unfortunately. Transmission issues are non existent now.
You’ll never know what head above planning unless you were up above the company and not just dealership. Infinity and nissan need to be one to survive as another plan to stay afloat.
Thanks for the insight. Our family has owned a 240z, 300ZX, Pathfinder, Quest, Maxima, Sentra, Frontier, G35 and all were very good cars and value.
I thought Nissan had an opportunity with the new Nissan Z launch but fell short with the availability and the initial price insane markups. Was and still in the market for a red Performance, but still can’t find one at a local dealer.
My son in law is a Tesla fan and is pushing me to get the new Tesla 3 Performance for about the same price and 3 second 0-60. Yes, it’s a total different driving experience, but the Tesla performance and technology has the edge. I’m passionate on the new Z and have been a Z enthusiast for decades…..but hard to argue against getting a new Tesla 3P. Still pondering, I always lean to the Tesla, but when I saw a new Z (extremely rare) out on the street, all I could do is stare and say “I WANT ONE!“
Thanks again for your perspective as a Nissan employee.
54 years old and new to Nissan with 2024 Frontier Pro4X Premium coming from a 2021 TRD Off Road Premium. Easily the best bang for the buck in the mid-truck segment. Was a no brainer. Love the truck. It’s been great. And has made me more interested in the brand. I would prefer if they could make it just a little more aggressive and aggressive looking but I still got it based on the value proposition.
Have a 2016 Camaro SS manual to replace someday. GTR is just too expensive. Nissan Z is too expensive in comparison to what I have already with the Camaro. Interested in a great reasonably priced, reasonably fast, manual sports car preferably with 4 seats….or maybe a new electric sports car in which the instant torque and instant response is more comparable to having a manual. Been impressed with the features, attention to detail and the reasonable price (relatively speaking).
Die hard Nissan guy here. Owned nothing but Nissans and same with my father a Nissan guy since the 80’s. I have two z32’s, QX56 and a Titan. Qx56 and Titan are the most reliable trucks I’ve ever owned. Sucks the titan is discontinued since we were planning on upgrading on another titan. I really want the SE-R to come back. I’ve been wanting to buy another fwd Nissan performance coupe. Hope Nissan brings something in the near future.
Thanks for the insight. Hopefully Nissan with stop with the 10+ year of no change for some models and more transmission options.
On my 4th Nissan and am hopelessly addicted to Nissan. Loved them ever since the GTP ZX turbo race car was so dominant in the late 80’s. Just bought my 3rd Frontier and I love the new truck. But to echo others, I’d like to see more aftermarket items/support for the Frontier. I’ve done a lot mods myself but it’s pretty limited. Still love Nissan though and would love to see a resurgence to its glory days.
Good video, I think this would be the perfect time for me to get an Ariya.
@@MrPerfection93 absolutely. Lease it
I love my Q50, my 2021 Toyota RAV4 and my 2023 Nissan Pathfinder SL premium.
I've never had fear that Nissan would disappear, but Nissan does keep fumbling the ball.
Nissan needs to embrace the modders & tuners. Alot of folk have swapped in 1st gen Titan powertrains into Frontiers, but I don't think anyone has figured out how to get a 2nd gen Titan PT to play nice with Frontiers. They Need To Work With Aftermarket. If Nissan offered a V8 Frontier they would SELL. I understand that the brand likely cannot make that happen, so they need to be friendly with shops that will.
I still maintain that killing the Titan is not smart, but I understand sales volume. Hence V8 Frontier! Frontys already get Big Brake kits (Z1 Motors is best example today) and upgraded suspensions, all we need for Big Tow is Big Powah! Re-gearing the Frontys is not impossible but it is near cost prohibitive for most folk trying to run 33s (they just look RIGHT on a Frontier).
I like the nissan maxima but what stops me from buying it is the cvt If they would put an actual real automatic in it I would consider it.
When I saw your Murano and Kicks vids, it made me consider going back to Nissan next trade. I left Nissan with the 2013 370Z after 6 prior Nissans, went to Jeep, got disappointed, settled into VW Taos for now. This thing gives me major Nissan Rasheen vibes from my time in Japan so it’s great for now. It’s that full moonroof, low to ground. Appreciate your perspective. Someone else joked about Chrysler still being around so Nissan should be good. 😅
I have a rogue. It's been great for me. A couple warranty services but my cvt and engine are running great. I service routinely and only put synthetic oil. I change the cvt fluid every 30 k miles. I would buy another 100%.
Love the enthusiasm but lets do facts at there peak 2015 44.49 billion nissan’s net worth been going down every since. There net worth grew in to 15.68 Billion. As of today 8.96 biillon. Every has there car brand favorite and I get it but no company is untouchable. I do hope they make it but we go by facts not people working for the brand talking about its going to be okay.
I love my 24 frontier but the perception of the jatco cvt is so poor that i couldn't in good faith recommend it to anyone. Hopefully the reality has changed and hybrids will help shore up that power train
PERSONALLY I think Nissan needs to deliver me a Blue 6 speed Z with the blue interior, will it help them? Probably not but i think it would be pretty cool
I respect your position in the company and your opinion. I agree with the majority of what you say. But, I disagree with your comment about the hybrid. Maybe in the big cities the hybrid does well in sales. In my area (Western Pennsylvania) you see them on the road, but, you also see them sitting on dealership lots. In my area most people don't want an EV or a hybrid. Just like you said, people don't want a 4 cylinder with a turbo and people don't really want a hybrid.
Well hybrid sales, which are through the roof right now, say otherwise. Especially for Japanese automakers Nissans lagging behind in that regard like everything else they have their name on.
As a happy and satisfied owner of a 2017 Nissan Juke, (no problems with my CVT - so far anyway), I am hoping for Nissan's survival. Their management has made some short-sighted decisions, such as not bringing their e-Power hybrids to the USA, but I am rooting for Nissan to rebound.
I work down at the AZ proving grounds, and you've basically said everything I have wanted to say but didn't because I would like to keep my job. 😅 Including the bit about, if you as an enthusiast were in charge of product planning, how different things would be. And I agree 100%. I have so many opinions on what I would change, but alas am just one voice that doesn't have any effect on the big picture. Right now I support Nissan by buying their 20+ year old cars that actually have meaning to me (R51 Pathfinder and B15 Sentra Spec-V in the garage...) and I just hope that they can remember the great cars they used to make and try to at least apply some of that effort in the future. (PS I think I have my cars serviced at your dealership) 😎
Haha we need to be friends.
Nissan and Chrysler always catch the slack. Especially when they are not in charge of themselves. Im glad to see Nissan is revamping their models. I wish the Titan could stay.
So, can Nissan do something about there CVT transmission issues? I traded my automatic transmission versa for a manual versa to avoid the CVT problem that I was beginning to have with the one I traded in.
I LOVE the Nissan brand. But, we need more exciting standard features to keep up with competition. I’ll stay a loyal owner for their non-CVT vehicles, cuz I have never had a terrible experience. Heck, these GTR’s are thriving with 50k 80K 100k miles…a 2009 GTR is as exciting as a 2020, it’s crazy
Last time when Nissan was nearly bank corrupt Carlos Ghohn was the man who turned things around for the automaker. Is there any person in higher management now that matches the charisma and statue of Carlos that would turn the table for Nissan and give it a strong come back
It is very frustrating being treated so poorly by Nissan “customer affairs” regarding on-going issues with my Leaf
Owned Nissans since my 95 240sx, currently own Gt-r and Pathfinder, waiting for a manual Nismo Z to be built. All of us Nissan faithful should buy some stock to send a message to the industry. Best price in years can only go up! Well said Nismo Nick regards, GT-Rob
I LOVE MY Z!!!!!!!!!!
Just look at 2025 Nissan kicks what a beautiful vehicle I plan on buying one in the spring next year.
Im a master tech for nissan i have been for nearly a decade and i can tell you one of the biggest issues customers have is pricing on sales,service, and parts. If nissan was a more afgordable brand ppl would gravitate more but then u get to realiablity where customers with older cars love nissan bevuz they are realiable and now they are upset at newer cars with all different types of tjings that just dont seem right to happen to a new car. Quality has fell , and price is too expensive like you said the kick fully loaded 30+k the kicks was suppose to be the affordable car 16-22k ppl in city bought them like hot cakes out in country sentras and awd suv are kings. Nissan wont go away but i hope nissan finds it way i became a master tech for nissan becuz i love nissan when i was 18 i admired the cars now that im 28 im disappointed
I work for the manufacturer so I know what Nissan can do!!
In their British factory at least, Nissan are building some of their smaller models in hybrid form. But of course, these are mainly intended for the European market. Not that I see much point in hybrids let alone EV's - give me a simple petrol engine vehicle or nothing at all - but I think that the Nissan brand still sells quite well on this side of the pond.
Tbh im sad about the titan, because what you said about the frontier applies to the titan. NA V8, reliable and fairly priced generally.
@@OG_RUINER v8 is gone. New armada has a twin turbo v6.
@nicklovesnissan i did see that and im curious to see how it does. Toyotas V6TT is a disaster and Hondas V6 throws rods. Im with you on Nissan receives extra hate for no reason
@ they sure do!
Titan was a good truck. But it didn't sell because it wasn't a Ford, Dodge or Chevy. And the Tundra does OK for what it is because it has a Toyota badge.
Thank You .. finally.
I bought nissan magnite here in India just a week ago, though its a different market from US and high income countries, the image of nissan is similar, many people have questions my choice but i test drove the cvt and turbo i found it too be very pleasing , test rode honda toyota cvt too they are not that good as nissan, it just here in India few paid youtubers have defamed it so much that people dont even consider it, but thanks this video gave me some confidence
In Denmark there is basically only three models on sale, and only one is an EV, which is what is selling here now. The EV is the Ariya, and it is a nice car, but the software sucks. They need to get that new Google based systems into Ariya before I will consider buying it.
Love it boss and can I please get that jacket somehow it have 2 Rogue's and Sl and a Platinum
I am going to buy a 2025 Frontier truck! 🎉
Im not a hybrid fan but I guess .. nissan just need to make cars fun and affordable again with different trims .. Just get rid of that cvt I hated it. and I've been with nissan for 15 years .. alot of nissan haters but yet I see so many nissans on the road bring the sport version of the sentra again to set it apart from the regular sentra
Great video ❤❤❤
Bring back the sentra ser and the rb26 and nissan will be just fine
I know about 3 other people and my own dad who want the new Z, but the markups at the Nissan dealerships are ludicrous.
I have sold over 60 new Zs with 0 mark ups. If you need help let me know!
@nicklovesnissan I'm in Aus bro. I know you've been getting them out of the door in the US pretty well, but in Australia they don't budge.
😂😂. Toyota trolls at work. Nissan is fine. Was a Nissan service manager for longer than I’ll say.
We own 5 of them. 😊
My favorite is our J car 24 Rogue Platinum AWD. Just love it. Drove the new QX-80. No words. Thanks for making this video. Like Kuniskis. Pull me out of retirement.
Toyota trolls? Toyota is at the top of the food chain, in 2023 they were the number 1 automaker in the entire world selling 11M units while Nissan sold 3M. Nissan is not even in the top 10, Nissan is not even competing with Toyota directly anymore.
DENIAL is the first sign of grief😂😂😂 Honda will eat them out ,lets hope honda won’t decline in quality like nissan did to theirs.
I dont really care about hybrids, nissan downfall was because of their cvt
Thankfully they are getting away from them in the larger vehicles. CVT is OK for smaller cars like Sentra, Versa, etc. In fact I would say the current Sentra is by far the best driving CVT equipped vehicle that Nissan makes right now.
is the sentra det coming to america? or at least a better spec or something of said model?
Not quite as of right now. NISMO did just release some parts for the current Sentra platform.
@@nicklovesnissan damn im really hoping they bring it to the states
CVTs and lack luster products killed Nissan ...
Nissan needs to keep the Altima make it a 2.0 turbo and keep them the same price
We need to keep the Titan now that everyone is going 6turbo
The Sentra spec v with 250-300 hp needs to be done
Make the maxima hybrid
The Sentra needs a SE-R trim to return that has ~200hp and stays cheap. Save the 300hp version for a Nismo badge.
The Altima did come with a 2.0 turbo… I have one (23 Altima SR 2.0 turbo) and I love it but I wanna say it’s discontinued for 2025.
Throw the patrol frame on the Armada to allow international parts. Get the Armada to be the Patrol y62 THAT IT IS. Bring the Xterra back on the patrol platform and price it as a base 4x4. Base 4R is over $40k OTD now. Bring enthusiast trims back with the SE-R. Nissan feels asleep at the wheel.
...The Armada is the Patrol. The new PRO4X gets all the off-road bits we didn't get before.
+1 on SE-R
NISSAN should have put the V6 in the TITAN, and revamped it, and ADVERTISED OT
Just look at Mitsubishi they were going out of business in the 90’s there still around today! Every car manufacturer has times like these !!
Nissan will be around for a long time.
If they would get rid of their CVT transmissions cvts are garbage
nismo till the day i die
What is even that?
Nissan/Infiniti 20+ yo Keyfob and Screens Infotainment, is the main reason they're going bankrupt. You can't settle that long on being outdated without catching the snowball effect pulling everything down with it.
I've waited way too long with no worthy update on sight from 2003, bought a 350z '03 and then Infiniti G35 '07 and then Nissan Patrol '22. Same keyfob/screen.. and i believe the keyfob is still going for 2025 which is a joke at this point.
Sensationalist headlines like Nissan going under in 12 to 14 months are written for a reason - to get clicks. Online journalism knows this so they regurgitate the same headline over and over again while being aware that they are spreading falsities.
Pleeeeeeeeeeease Nissan, bring back the Xterra and bring it to Australia too!
You can buy a Corolla that the transmission won’t fail.
Cvts need to go. They kill the driving experience, even in small cars. Just makes for the worst driving experience, let alone reliability. Longtime Nissan fan (own an s13) but bought a civic hybrid for the daily this go around and Nissan wasn’t even a thought. They have nothing even comparable.
Nah I doubt it the ceo said don’t know if there going to be a company next year so no I have no faith in that , the Nissan shilling is BS
Mmm - have to love someone detached from corporate calling themselves an “insider”.
@@thecodingart-tca look at the media. How many articles are all speculation and inflated to bait reads. I know what the flaws are, I know what’s being done to excite the line up. My claims are purely educated opinions and thoughts.
You’ve installed crappy CVT’s for years! By the way, I’m on my 4th Nissan since 1979.
Nissan can’t offer anything viable compared to others brands. kIA and Hyundai killing japanese brands and rise of mazda also kick nissan in the market for not innovating and release interesting cars. Nissan do not even have interesting design either so this is inevitable plus unreliable mass SUV and sedans destrying customer base to move to another brands. When toyota release their enthusaistbcars and hoda and mazda,nissan will be left in the dust. Its inevitable for nissan to be aquired by another brand. Nissan need to innovate and step up to KiA and hyundai and mazda they were just staying afloat because of their Z and GTR’s but those are just minority of the buyers.
2 big problems not addressed. Nissan has a lot of debt needing refinanced in the next 18 months. Moody's ranks their debt as junk. Nissan makes a lot of cars in Mexico. Trump's 25% tariff on Mexican autos would hit Nissan very hard.
Not one mention of Bad CVT transmissions???
@@joseg93ify didn’t thing I needed to state the obvious. Enough people mention those.
@ Yea, kind of did if you gonna make a video on Nissan going out business. The number one reason why it might go out of business is because people has lost complete faith in Nissan for over a decade. Now it just seemed like your just covering Nissan and they just made a simple mistake that they can just tweak out.
Nissan can’t offer anything viable compared to others brands. kIA and Hyundai killing japanese brands and rise of mazda also kick nissan in the market for not innovating and release interesting cars. Nissan do not even have interesting design either so this is inevitable plus unreliable mass SUV and sedans destrying customer base to move to another brands. When toyota release their enthusaistbcars and hoda and mazda,nissan will be left in the dust. Its inevitable for nissan to be aquired by another brand.
You could not possibly know what's going on, the inner workings behind corporate doors is beyond you, quit kidding yourself, they may or not go bankrupt, you have no clue Einstein
@@Mikeman3524 🤷🏻
Downey Nissan should go outta business as well bunch of clowns work there and they break your cvt for warranty issues aka arc 🤫🤫🤫
Nissan is done. Cvts are crap.
Nissan should go outta business they are crap
Gung ho!
I also woek for nissan and you are a complete liar and lying for the brand. Im guessing you are some type of manager and doing this because you were told to
@@hdnekemmkkwwkxmxkdkknxnxkd6549 you mean by trying to take dramatic negative press away from a struggling brand by promoting an optimistic future for a brand I love?
I don't think it's a great tactic to call him a liar; unless you can back it up. and you didn't offer a rebuttal with your own facts.
Sent you a DM on FB messagner. Keep up the good work!
How scammy mechanic u need to be to say that Nossan issues are lack of hybrids and not many versions of same model when everybody knows that u lost all credibility as a company because of your garbage CVT transmissions.
U want me to add another garbage from Nissan called variable turbo? Somehow they stopped selling cars with it hmmm...