@@TheRealChilly It costs money to setup so after a few years generally the price should drop, they work all the costs out when they are designing the manufacturing line. If the product isn't as profitable then it might take a lot longer to recoup losses. The average to get a manufacturing line up and running 'perfectly' is something like 2 years iirc if you're running brand new machines designed for a specific task.
@@TheRealChilly they even censored that tiny part while machining the forged wheels, already a proof the cost to RnD to get to that kind of level are insanely high.
@@nonotorious1467machines need maintenance, moulds deteriorate, material prices go up, pay of the workers goes up, quality control is expensive, having all the paperwork needed to be allowed to sell car parts is expensive, and you have to constantly invest into R&D to stay competitive. Depending on your margins, you might not really be able to decrease the price. THEN, the price for the end user usually has significant markup by couple of middle-man.
I can see why they stopped the “how it’s made” series. Only companies like rays are proud enough to show behind the scenes in these days. This is next level.
It's exactly like how Japanese the Best Motoring videos were done. Totally miss those. Not the wild hyperbolic crap and fast cut clips we see in western marketing. Japanese technical advertising is the bomb. Tons of numbers and real world info and deep explanation of processes, not the "sorry, can't show you without an NDA" crap.
Nearly all manufacturing is more complex than people typically think. My first engineering job was at a tape measure plant; going in I thought it would be extremely boring. It wound up being a perfect first job for me as I got to work on so many different types of processes and projects.
All white on the brand new 99' civic si Super Street magazine or was it Import Tuner. Had DC Sports headers and stabilizer bars also a front to back Greddy muffler system.
20 years after seeing these for the first time in a Super Street issue, I finally ponied up the cash and bought a set of TE-37's. For anybody curious, it's shocking how light and strong they are. It isn't sales gimmicks or hyperbole. They really are that good. You can feel a big difference even on a stock car. Don't buy junk, cast knock-offs of these wheels. They're not even close to the real thing. Yes, real RAYS wheels are expensive, but hey that's why there's Up-Garage and Croooober. Buying them 2nd hand is a great and often very affordable option.
If cast if the only option, flow formed is the lowest you should go. Its hilarious to see full cast wheels shatter on hard impacts at the streets and or at the track. Gonna try my luck and get a set of CE28SLs on crooober for my MK3 Supra.
I put ze40 on my tarmac car. I went from 235 wide hankook semis on cheap 17" rims. And put 295/30r18 Yokohama ao50, with volk ze40, and it actually weighed less.
absolutely love my TE37 SLs even if they're over a decade old. That pressed graphite looks phenomenal giving both a grey and black look depending on lighting. Rays makes a master class wheel, and it was interesting seeing the process.
coolest video I've seen on wheels. I've had desmond regamasters, I've had RPF1s, my next set will def be RAYS, the automation and manufacturing process is incredible to watch.
reminder , this process only apply on original made in Japan by Rays engineering, any copy product are not process in this way but only try to get similar look by copying from Rays Engineering original
I was feeling so proud and smiling during and after video. This is so proper. Japan never disappoints. Made in Japan means highest standard in my opinion
They truly are a work of art. I would love these beautiful wheels, but would be scared to damage them. Incredible workmanship from Japan. I admire their dedication to perfection.
The only bad part about the engravings is if the wheel ever needs to be repainted, it would make it significantly harder to keep paint/powder coat out of that area.
Cool and interesting video! Thank you for sharing! One thing I noticed at 7:10 , the unit of tensile and yield/proof strength values should be N/mm^2 (mm square) or MPa (Mega Pascals) not just N/mm. The reason is comes from this formula: sigma = F/A so Stress = Force/Area -> N/mm^2
I love my CE28's, Its cool to see the tech, precision, and care that was taken into making products like this. This video also has that nostalgic feel like you were in school watching a tv on the rolling cart.
never actually thought about how exactly forged wheels are forged. That press machine is quite impressive, not to say about other machinery involved. Looks like those wheels cost that much not only because of a brand, it is a very coplicated product to make 👍
This is great to show people the difference in engineering, production technology, and quality testing between top of the line wheels like RAYS or BBS compared to cheap gravity cast wheels or rotary forged wheels from developing nations. I'm a big wheel nerd and still learned a ton from this video. Would love to see what goes into the racing program wheels like the F1 and Super GT center locks. i'm sure there's a lot of secrets there but it would be a dream come true to see how the very best of the best are designed and made.
OMG... These Seem To be the Finest Wheels Manufactured on The Entire Planet. My E36 M3 is Not Even Worthy of such Awesomeness... Happy to know Perfection does exist.
I'm excited for my BBS Forged wheels !! Great to watch some sick Japanese manufacturing. Highest quality standards. I hope someday I can get my hands on Rays Forged.
I've used Rays since ordering my first set from Japan in the 90s. IMO, they are the best wheels money can buy. Unsurpassed in form or function. Well worth the money.
I bought my first pair of RAYS wheels a few years ago and always wondered how they were made, and there was never really a good video for that until this. Crazy to see how much engineering goes into making these, makes me even happier to own my TE37SLs :)
Wow, this is an exquisite manufacturing process. It should be illegal to copy Rays wheels designs. Their beauty is in the process. There is no company that can replicate rays wheels. The classic TE37 design should never be copied because it’s a disgrace to the intense level of engineering and development that goes into making real Rays wheels.
I just watched a US manufacturing process of their forged wheels. They only do the forging at the beginning in the generic steps, that is not forged in a mold for the specific wheel design as Rays. Good to see how the best forged wheels are made by Rays. The differences are day and night. I suspect flow-forming wheels could be as good as many other lessor companies' forged wheels from what I infer. I would be very careful when buying forged wheels.
I could not leave the video without smashing the like button. The video was so detailed, so descriptive and explained the process so well so good job to Rays Wheels.
Rays/ Volk has always manufactured a quality product. Just think of all the racing heritage and abuse these wheels go through. TE-37's have been a favorite by themselves. Thanks for sharing this.
They had a patent application for Germany in the video so you might be in luck in future. I'm amazed your stupid TUV doesn't allow these. Meanwhile I can drive an A-class that wants to kill me on a bump and it's 'TUV" approved. what a joke.
@@N4CR yeah I know. TÜV here in Germany is such a pain. There are so many stupid things that are not legal. In my opinion it's that hard and expensive to make wheels legal because they know some German wheel brands could close their business.
@@garagekudos3953 it's absolutely ridiculous. And in some of the direct neighbour countries you can do whatever the f*** you want. Poland for example or Great Britain. But in german air everything breaks or wants to kill people, especially custom cars! 🤣😵💫
After seeing this, I now feel bad after abusing my Rays in drifting for years. But they are still good as they were when I bought them used for $400 10 years ago, yes I know they were cheap but the seller didn't know that they were actually RAYS, so it was a bargain...
Just bought a RHD 2006 Lexus IS 350 from Japan with Rays Cr57's, and the car looks absolutely stunning. Never had Rays before as they're like $3000 for a set in Canada, but this car came with em
echoing a lot of other comments, but something we take for granted these days, wheels, are so delicately engineered it's awesome. Also, I'm always amazed by the machines and robotics that make these things. Would love to see a how-it's-made for those machines and how they are designed to do such a specific task and work seamlessly with all the other machines. Freakin awesome.
My 350Z has these Rays Nismo branded wheels - have always thought they were the best wheels available anywhere. Love the look - mine are silver with polished rims - perfect indeed.
The best never rest. Phenomenal technical processing when it comes to making these Samurai Blades. These are best used to go slay"Tail of the Dragon" Shaconage
It is impressive to see all the involved knowledge and machinery to produce wheels on such a high level of quality. Thank you for posting such an informal video. It was really interesting to watch and to get a better idea of the whole process.
I like the fact that a lot of stuff from Japan came naturally pixelated
Bruh 💀💀💀🤣🤣
rofllll
Lmaooo
Finally someone commented what's also on my mind
Man of culture, I see
No wonder these rims are so expensive compared to other brands. Amount of work put into it is on another level.
@@TheRealChillywe’re talking billions in upfront costs. It’s not that simple 😂
@@TheRealChilly It costs money to setup so after a few years generally the price should drop, they work all the costs out when they are designing the manufacturing line. If the product isn't as profitable then it might take a lot longer to recoup losses. The average to get a manufacturing line up and running 'perfectly' is something like 2 years iirc if you're running brand new machines designed for a specific task.
@@TheRealChilly They had 100k in patents alone in this video lol.
@@TheRealChilly they even censored that tiny part while machining the forged wheels, already a proof the cost to RnD to get to that kind of level are insanely high.
@@nonotorious1467machines need maintenance, moulds deteriorate, material prices go up, pay of the workers goes up, quality control is expensive, having all the paperwork needed to be allowed to sell car parts is expensive, and you have to constantly invest into R&D to stay competitive. Depending on your margins, you might not really be able to decrease the price. THEN, the price for the end user usually has significant markup by couple of middle-man.
I can see why they stopped the “how it’s made” series. Only companies like rays are proud enough to show behind the scenes in these days. This is next level.
These wheels are a work of engineering art. Just incredible.
At about $4000 apiece.
No humans were harmed during the making of these rims
machines used*
I love the late 90's-early 00's tone of this ad. Glory days when marketing had way less bullshit than today.
That's literally what I was thinking. Really makes you feel like you could be watching something from 20+ years ago. Personally I love it.
Do you not remember the 90s? It was peak BS marketing with nothing but buzzwords
Genuine cheese product!@@04dram04
@@04dram04 you were consuming wrong content back in the day, pal, if everything you had is buzzwords.
It's exactly like how Japanese the Best Motoring videos were done. Totally miss those.
Not the wild hyperbolic crap and fast cut clips we see in western marketing.
Japanese technical advertising is the bomb. Tons of numbers and real world info and deep explanation of processes, not the "sorry, can't show you without an NDA" crap.
it's astonishing to see the amount of engineering needed to make a single wheel
That is why they cost so much.
This doesn’t even factor in the design and validation process
Nearly all manufacturing is more complex than people typically think. My first engineering job was at a tape measure plant; going in I thought it would be extremely boring. It wound up being a perfect first job for me as I got to work on so many different types of processes and projects.
They sell plenty of tires I'm sure
Dont confuse Engineeting with the manufacturing process.
I love that they even showed the TE-37s for the example. Just shows why that’s the cleanest wheel that style 😂
I mean TE-37's are the wheel you think of when people mention Rays
Yeah the TE-37 are now a legend
I love my set , have a set on a 3000GT and they look great.
Teehee37
All white on the brand new 99' civic si Super Street magazine or was it Import Tuner. Had DC Sports headers and stabilizer bars also a front to back Greddy muffler system.
How It's Made RAYS
Yup exactly 😂😂😂
😂
9:04 JDM Corn
20 years after seeing these for the first time in a Super Street issue, I finally ponied up the cash and bought a set of TE-37's. For anybody curious, it's shocking how light and strong they are. It isn't sales gimmicks or hyperbole. They really are that good. You can feel a big difference even on a stock car. Don't buy junk, cast knock-offs of these wheels. They're not even close to the real thing. Yes, real RAYS wheels are expensive, but hey that's why there's Up-Garage and Croooober. Buying them 2nd hand is a great and often very affordable option.
If cast if the only option, flow formed is the lowest you should go.
Its hilarious to see full cast wheels shatter on hard impacts at the streets and or at the track.
Gonna try my luck and get a set of CE28SLs on crooober for my MK3 Supra.
I got exhaust pipes for my bike from croooooober too
I put ze40 on my tarmac car.
I went from 235 wide hankook semis on cheap 17" rims. And put 295/30r18 Yokohama ao50, with volk ze40, and it actually weighed less.
@@BramBiesiekierski hmmm
@@SanjanaRanasingha yes.
Mad respect to Rays, incredible to see the amount of details and tests done
让我们聊聊,我们有来自中国的优质锻造、铸造和纺轮!
this makes me wanna buy a wheel for no reason and just admire it's beauty.
让我们聊聊,我们有来自中国的优质锻造、铸造和纺轮!
Let's chat, we have quality forged, cast and spun wheels from China!
Just worry about your parts falling off while in flight ✈️
Man. Nothing beats professional Japanese build quality! ♥️
i agree!
its overrated cuz its asian, it wouldn't surprise people if it was done by say the germans
@@schnitzel_enjoyer Germans are known to have ass backwards engineering.
@@schnitzel_enjoyer you say that like people dont already give enormous praise to german engineering
@@schnitzel_enjoyerya seem offended by the Japanese
やっぱり選択肢はRAYSしかないな。
何回観ても飽きない。車を乗り換えたら 37 SONICに決まり!
absolutely love my TE37 SLs even if they're over a decade old. That pressed graphite looks phenomenal giving both a grey and black look depending on lighting. Rays makes a master class wheel, and it was interesting seeing the process.
coolest video I've seen on wheels. I've had desmond regamasters, I've had RPF1s, my next set will def be RAYS, the automation and manufacturing process is incredible to watch.
Incredible technology. Japan is amazing.
Impressive manufacturing and excellent job in preparing this documentary 👏🏼
reminder , this process only apply on original made in Japan by Rays engineering, any copy product are not process in this way but only try to get similar look by copying from Rays Engineering original
Cough cough rota wheels, evasive wheel, ccw and xxr wheels
@@olavofernandes7286 - Rota doesn't claim to be Volk wheels. They just copy popular wheel designs. OP is talking about actual knockoffs.
@@mikea5205 they copy the design style of volk racing, ssr, advan racing, work wheels and enkei even racing service watanabe
I was feeling so proud and smiling during and after video. This is so proper. Japan never disappoints. Made in Japan means highest standard in my opinion
They truly are a work of art. I would love these beautiful wheels, but would be scared to damage them. Incredible workmanship from Japan. I admire their dedication to perfection.
Love the evolution of what used to be decals are now engravings
The only bad part about the engravings is if the wheel ever needs to be repainted, it would make it significantly harder to keep paint/powder coat out of that area.
I don't really get that part. They go through so much effort to treat and coat the wheel for corrosion resistance, only to remove it
@@japcurtan true
Now Rays made me always think about their product every time when talking about racing wheels. It's really nice to know how it's made.
Wow, simply incredible. Beautifully made, art and engineering combined!. Man. Nothing beats professional Japanese build quality! ️.
Wow, simply incredible. Beautifully made, art and engineering combined!
Perfection. The only rims I've bought for the past 20 years.
It's called wheels not rims.
@@Ghost921 Agree to disagree
@@Ghost921☝️☝️☝️🤓 shut up
Rim is the outer part of the wheel.
@@GTR003121 Disagree to Agree
Very cool to see how my rims were made. Looking forward to get my 3rd set of rays when 21A is made for my car!
what do you do for a living?
Its always nice to see a proper rim job done.
@@Jaesianedrugs
Wheels* 🤨
No wonder it's so expensive, the craftsmanship of this wheel is on "artistic" level, a beautiful masterpiece
Cool and interesting video! Thank you for sharing! One thing I noticed at 7:10 , the unit of tensile and yield/proof strength values should be N/mm^2 (mm square) or MPa (Mega Pascals) not just N/mm. The reason is comes from this formula: sigma = F/A so Stress = Force/Area -> N/mm^2
Sigma😂
Let's chat, we have quality forged, cast and spun wheels from China!
I love my CE28's, Its cool to see the tech, precision, and care that was taken into making products like this. This video also has that nostalgic feel like you were in school watching a tv on the rolling cart.
*Ha!, ha! I might've been the guy pushing that cart into your classroom. Good times.*
Let's chat, we have quality wheels!
never actually thought about how exactly forged wheels are forged. That press machine is quite impressive, not to say about other machinery involved. Looks like those wheels cost that much not only because of a brand, it is a very coplicated product to make 👍
It can't be. The center is, the outer rim is rolled and will not have that grain structure.
Wow, very impressive. What a high quality product. Respect.
I had those Rays on my 350Z. Couldn't believe how lightweight they were and they look absolutely gorgeous.
Let's chat, we have quality forged, cast and spun wheels from China!
This is great to show people the difference in engineering, production technology, and quality testing between top of the line wheels like RAYS or BBS compared to cheap gravity cast wheels or rotary forged wheels from developing nations. I'm a big wheel nerd and still learned a ton from this video. Would love to see what goes into the racing program wheels like the F1 and Super GT center locks. i'm sure there's a lot of secrets there but it would be a dream come true to see how the very best of the best are designed and made.
Let's chat, we have quality forged, cast and spun wheels from China!
OMG... These Seem To be the Finest Wheels Manufactured on The Entire Planet. My E36 M3 is Not Even Worthy of such Awesomeness... Happy to know Perfection does exist.
Been in plenty of factories, Rays factory is insanely clean. Machining 'corn' for sure ;D
complete with pixelation
@@dalton-at-work are you talking about the part at 9:11 ?
9/eleven and it's sept 11
One of the most fascinating things I’ve seen on this platform in quite some time.
Shoutout to that suction cup holding up a slab of aluminum.
Hate the fact some companies confused customers calling billet wheels forged wheels.THIS is a proper forged wheel!
Love the Rays forged alloy wheels on my 350Z - 20 years old and still stunning wheels
Same!
Finally a clear video of the process! The other one looked VHS quality haha
Cool video! Still have the RAYS OEM wheels on my 2006 G35.
Hey wait, you completely skipped over the step that shows how you remove the material from between the spokes.
Awesome video! Thanks to the Rays Wheels to share the entire process with us.
I'm excited for my BBS Forged wheels !! Great to watch some sick Japanese manufacturing. Highest quality standards. I hope someday I can get my hands on Rays Forged.
I've used Rays since ordering my first set from Japan in the 90s. IMO, they are the best wheels money can buy. Unsurpassed in form or function. Well worth the money.
I don't even own a car, but now i definitely wanna get rimmed by Rays!
ay yo…
Watching the entire process blows my mind that they aren't more expensive. That's a ton of work.
I'd say several dozen tons according to the video 😉
I laughed so hard when the knurling bit was pixelated like some sort of Japanese hentai.
Not only super quality but some of the best wheel designs ever.
I bought my first pair of RAYS wheels a few years ago and always wondered how they were made, and there was never really a good video for that until this. Crazy to see how much engineering goes into making these, makes me even happier to own my TE37SLs :)
What an awesome video. The attention to detail y'all put into your wheels is second to none! I want a set for my 03 MKIV Jetta so bad!
Wow, this is an exquisite manufacturing process. It should be illegal to copy Rays wheels designs. Their beauty is in the process. There is no company that can replicate rays wheels. The classic TE37 design should never be copied because it’s a disgrace to the intense level of engineering and development that goes into making real Rays wheels.
Ray's wasn't the first company to forge a wheel 🤣🤣🤣
@@804MRMANwho said they were?
@@Yumadlol The implication that the design and process was unique to Ray's warranted my response. 😏
@@804MRMAN fair although i think they were only referring to the te37 which i dont see being untrue😌
@@Yumadlol rays didn't invent 6 spoke concaves, nor this type of forging. Get real.
I just watched a US manufacturing process of their forged wheels. They only do the forging at the beginning in the generic steps, that is not forged in a mold for the specific wheel design as Rays. Good to see how the best forged wheels are made by Rays. The differences are day and night.
I suspect flow-forming wheels could be as good as many other lessor companies' forged wheels from what I infer. I would be very careful when buying forged wheels.
The noise of the suction cup that holds the blanks is my favorite
Let's chat, we have a wide variety of quality wheels!
Nothing screams more quality than thinking that a final shot with the wheels on a rebadged subaru could look cool.
I like how they blurred a knurling wheel like that's some super secret process nobody else knows how to do 😂
I could not leave the video without smashing the like button. The video was so detailed, so descriptive and explained the process so well so good job to Rays Wheels.
9:22 like watching jav
Beautiful engineering and manufacturing process! My fav wheel design too!
Bro anyone that's worked on a lathe knows what a knurler looks like.
Seeing this, makes me want to drop $3K+ on a set of TE37's for my 2003 IS300. Keep'em coming Rays! Thank you for making some great wheels!
With the reps, they just machine an aluminum blank out and call it a day. That's why you buy real deal.
These Stunning Wheels are a beautiful product of brilliant Engineering and Art.
Very nice! How is the material removed from between the spokes? It is not shown in the video.
Proprietary
I’m pretty sure on one of the steps when they’re forming the barrel of the wheel it stamps out the excess material
@@primalsubie6347 If you look closely you can see machining marks. They are likely using a 3 or 5 axis CNC machine to do it.
It was censored
Amazing video, thank you RAYS.
ESR be like "write that down, write that down!"
Rays/ Volk has always manufactured a quality product. Just think of all the racing heritage and abuse these wheels go through. TE-37's have been a favorite by themselves. Thanks for sharing this.
Quality top
Its top quality. Moron
Absolutely incredible. Extremely well executed.
We need Rays Wheels legal in Germany 😍 .. Just saying...
They had a patent application for Germany in the video so you might be in luck in future. I'm amazed your stupid TUV doesn't allow these. Meanwhile I can drive an A-class that wants to kill me on a bump and it's 'TUV" approved. what a joke.
@@N4CR yeah I know. TÜV here in Germany is such a pain. There are so many stupid things that are not legal. In my opinion it's that hard and expensive to make wheels legal because they know some German wheel brands could close their business.
the fact that you can get shitty reps of them and not real ones is actually an insult
@@garagekudos3953 it's absolutely ridiculous. And in some of the direct neighbour countries you can do whatever the f*** you want. Poland for example or Great Britain. But in german air everything breaks or wants to kill people, especially custom cars! 🤣😵💫
Impressive manufacturing and excellent job in preparing this documentary . Man. Nothing beats professional Japanese build quality! ️.
After seeing this, I now feel bad after abusing my Rays in drifting for years. But they are still good as they were when I bought them used for $400 10 years ago, yes I know they were cheap but the seller didn't know that they were actually RAYS, so it was a bargain...
Just bought a RHD 2006 Lexus IS 350 from Japan with Rays Cr57's, and the car looks absolutely stunning. Never had Rays before as they're like $3000 for a set in Canada, but this car came with em
made in japan, best in the world
echoing a lot of other comments, but something we take for granted these days, wheels, are so delicately engineered it's awesome. Also, I'm always amazed by the machines and robotics that make these things. Would love to see a how-it's-made for those machines and how they are designed to do such a specific task and work seamlessly with all the other machines. Freakin awesome.
9:05 very Japanese thing 😂❤
Ah, I see you're a man of culture as well.
I still have a set of LE37's from 2001, absolutely LEGENDARY .
my best wheel investment.. NISMO LMGT4 in the first run limited BLACK. thanks for the amazing product AND documentary, RAYS!
I have a set of forged rays. Absolutely amazing wheels and worth the money I spent on them!
I learned so much about CNC from this video! Thank you! 🤖🛠
My 350Z has these Rays Nismo branded wheels - have always thought they were the best wheels available anywhere. Love the look - mine are silver with polished rims - perfect indeed.
I love Rays rims! That's a lot of processes just to make 1 rim, let alone a fancy forged one!
Let's chat, we have quality wheels!
My Rays will be shipped in a month, can't wait!
Спасибо, за такой обширный рассказ, как изготавливаются Легендарные Диски! Успехов Вам!👍
👍
This is mesmerizing ... honest and excellent quality products, Very happy with mine.
Loved every second of this. Makes me appreciate my forged wheels more from another brand but Next time I’m getting rays Te37s 😊
👏🏼👏🏼👏🏼👏🏼
I will be buying some in the future. Because of this video.
that's a really clean wheel manufacturing process
Good God, that was a great video. Now I wanna make sure my next car gets Rays for sure. TE37s a no brainer.
The best never rest. Phenomenal technical processing when it comes to making these Samurai Blades. These are best used to go slay"Tail of the Dragon" Shaconage
Interesting.
Amazing how much technology goes into a set of alloy wheels.
I want me a set 😅 it will look nice on my is 350 .....nice video very informative.....now I know why they are so expensive
These manufacturing videos are always very cool to watch
It is impressive to see all the involved knowledge and machinery to produce wheels on such a high level of quality.
Thank you for posting such an informal video. It was really interesting to watch and to get a better idea of the whole process.
I did not expect this video at all. Very cool, Rays!
Best wheels ever!
One of the most beautiful video on the internet.
Cool video, quality product. Still running my mazdaspeed3 rays engineering wheels on my 2010 speed3.
Top notch
One of the best wheels in the world!