@@dandandan01 If his retail deal was a real thing he would have turned this down IN A SECOND!! 7000 units?? That alone should be worth more than a 160k evaluation. Peter is absolutely right he's definitely hiding something or just downright lying.
What's messed up is when they get multiple offers, if they try to negotiate with one, the others get in a snit. WTF? I can't negotiate with 3 separate offers at the same time. SOMEONE has to wait.
It's just a pressure tactic employed by the dragons. Part of the fun of negotiation, well for the dragons and us viewers but certainly not for the entrepreneur lol.
SiriusMined well they do have the power of walking away since they are the dragons, so thats also part of the arsenal of the prowess. Plus I do think they are lukewarm towards this whole investment anyway so that’s that.
I mean it does sound fucked up though lol think about it.. He literally heard their offers and is like, "Would you be open to, say, putting an offer on your own (so I could just turn these mfs down as soon as you say something enticing)?" When you say something like that you're making it sound like you'd prefer someone else... no dragon wants to be part of that.. they're trying to help YOU out while making money as well. They could easily go somewhere else to make money.. but they want to help us. So I think you should never say something like that. AT LEAST not after they're in talks about the three of them joining to make this a success...a massive success. lol
Nimble is a range of award-winning child-friendly household cleaning products powered by plants. Sold in Boots, Ocado and launching in 375 Sainsbury’s stores in December 2019, it has a granted patent in the UK and EU for its Milk Buster technology and won the BBC’s 'The Customer is Always Right' award. In you face Peter Jones!!
@@Ziggykitty666 Principles are only worth it if they make sense. Who is Peter to get so angry at someone's value of their own company? Always makes me laugh when they say they're out for reasons like that - incredibly egotistical. Negotiate with the guy or just politely decline, no need to act high and mighty.
@@MistaKaskolol its called dragons den and just like the show that came after called shark tank, the entire point is to be tough. With your logic or lackthereof no one would ever learn a fuckin thing from the show bc no one would ever think omg i gotta know my numbers and i gotta know my market! these decade old shows wouldnt be inspiring and teaching so many ppl many things about business bc hey with mistaidiot's show he just fingerpaints while you blow a pitch . complete and total moron or troll, a total waste of everyone's time either way.
Hate when they have a tantrum when the entrepeneur starts talking to a particular dragon. "Well if you're talking to Tej i might just say I'm out!" He's not asked him to go the cinema instead of you, this is a bloody business pitch
It’s a negotiating tactic, just like savaging his valuation is a negotiating tactic. They’re not exactly sophisticated but they make good TV, it is intensely annoying though.
I personally think he's a genuine egomaniac who thinks his money entitles him to extra respect or deference of some kind. But it could also be a sleazy negotiation trick designed to take a huge chunk of someone's company for not much money. Either way he's a class act.
Think you are making a serious misjudgment here. There where 3 offers on the Table, the Negotiations showed that the Dragons did not want to compete, but came all to the same evaluation and even offered to all team up to bring even more value to the company. He then tried to bring the negotiation back a few steps to the Dragons competing against each other to bring the equity back down, and Tucker gave him an very honest warning that if he tries that 2 of the offers will disapper, leaving only 1 offer on the Table, so no chance at all at pitting the Dragons against each other. Tucker trew a lifeline here and he can be very happy he dodged this negotiation-trap.
So a lot of comments are calling this man greedy. He studied and worked his whole life to develop the skills to create this, got very nice branding and graphic design and a patent. Getting into boots stores isn't a small deal, and IP alone is valuable. The brand name alone is pretty solid and everything combined is very valuable.
@@Ziggykitty666 Seen you on a lot of comments defending the dragons Matt. Maybe you should create and star on a TV show called "when I kiss the asses of millionaires who will never know I existed"
@@rdu239 a "sku" represents one particular product he was selling. Therefore, he was selling 10 different products. In other words, 700,000 x 10 sku = 7,000,000 or 7 million units.
He should said "30% I don't care if we spilt it 3 wayse, 2 ways, or 1 way but 30% is my max" if they bulk, say I will walk, if they don't budge...walk.
@bitterman co He did 34k in one year, 38k in another, that's over £72k. Not to mention he had a deal with a company to sell over 7m units of his product. Can you not do simple maths son?
@bitterman co Can you not see the massive value added to the business with a contract requiring 700,000 units, times 10, that the company never had in prior years, blowing previous earning out of the water, son?
He valued his company more than the current situation it is plus he didn't have any idea on how to sell the stuff I think if he was more transparent and had a clear idea of what his plans were he could have negotiated with the dragons
I watched this episode when it was aired on Sunday. I thought the Dragons were so mean, borderline aggressive, towards this man. It really made the whole episode uncomfortable and awkward to watch. I am happy the man got investment in the end. Personally, I would have rejected their offers on the basis on how poorly they treated me in this situation.
Lol you should see the earlier episodes. I couldn't believe how kind/polite to him with that valuation. In the early seasons they'd have completely torn him to shreds. They've really toned down a lot.
DylValentine I’ve never understood why they get so offended with high valuations when they’re there to negotiate what is essentially seed investment into a startup, and where they very often negotiate very high share holdings anyway. The value of the company should also be part of that negotiation with a company so young. If the owner is unwilling to budge then that is the time to back out, not straight after he’s finished pitching without asking any meaningful questions. Peter and Deborah are notorious for letting their egos get in the way of common sense. He based his companies valuation on what he expected it to be worth in the near future based on de facto assured rollout, IP, and licensing agreements, which is how people/investors value stocks, companies, futures, etc. all the time, and was pretty open to negotiating it. How else was he supposed to calculate it. Even if the dragons genuinely believe that his company is worth £2m+ it’s advantageous for them to downplay that valuation in order to negotiate a higher shareholding for their money. Sure, his company was probably not worth £2.4m, but it was certainly worth a lot more that £180k
It's about time that Peter (in particular) learned to ask questions and stop arrogantly pre-judging people and ideas *BEFORE* rudely declaring himself out on the grounds of 'being insulted'. I'm actually quite surprised that Deborah, too, didn't even try to discern the potential in this entrepreneur (who even had the magic patent which she - quite rightly - always values so highly) - OK, so the company valuation was high, and yes, there are also other 'eco-brands' in the marketplace, but the patent's very existence must indicate that either the others *_aren't_* patented (if using the same ingredients), or that this chemist's version is, at the very least, different enough to earn official protection. Surely that alone is worth more than insta-dismissal? Mind you: perhaps the reason for such a scathing attitude was more due to my strong suspicion that, no matter how many children they have, Peter and/or Deborah leave/left the grunt-work to nannies and cleaners, and thus have so little experience (if any?) of the more messy and less fun side of child-rearing that they don't even know how damned hard it is cleaning up after babies and toddlers...?! From personal experience, I know that even the best-known 'eco-brands' are disappointing in performance (to say the least), especially where the more labour-intensive child-related cleaning tasks are concerned, so what if this apparently very bright (and very modest) chemist *HAS* come up with a formula that isn't only green, but actually *_efficient,_* too? Yes, he valued his company too highly (although did he, if he has a deal to supply 700,000 units *x 10* in hand...?), but even so, Peter and/or Deborah could easily have calmed down a bit from being 'insulted' by the valuation (always an old story in the Den, anyway!), and enquired further about future orders and/or additional ideas/inventions, as Sara Davies wisely did. Incidentally, I find Sara to be a *GREAT* addition to the Den, all round: as usual, she was not only savvy and tolerant, but also kind and encouraging, and she took time to *_explain_* her response to the valuation *AND* her rationale for investing, as well as helping to secure the three-way split investment - which, once more, was good to see after Peter's (and, again, Deborah's - although she does this far more rarely) summary and, frankly, rude dismissal of what may well turn out to be an excellent new brand and a very profitable enterprise, with an inventive and promising owner who seems to have a *LOT* to offer. And finally, it was great to see the entrepreneur get a deal, at a price which I think probably *DOES* reflect the fact that he really doesn't seem at all the type to fiercely market and sell a brand, which is, after all, what the Dragons do best. A genuine team effort, I would say: he'll be able to quietly research, improve, and invent products, which is *_his_* forte, while they use *_their_* very different (but equally important, compatible, and complementary) skills fighting to establish his inventions in the scary fray of inter-business competition. I bet - and I hope! - that he will be happy with his decision in the long term. Much success to him :)
It’s more just the fact that this is a TV show, we aren’t shown all the pitches and the dragons are simply playing cast-type roles to keep their spots on program as it raises their public profiles.
"The problem is you don't have a marketing plan" ... well he does, he is going to use the money you invest to employ somebody to help him market the business, thats a pretty reasonable plan for somebody who doesn't understand marketing but sure Tej, lets give the guy some money and then make him go out and learn how to do marketing
This was terrible and predatory. They did nothing short of rob an honest man, feign insult, belittle him, didn’t let him speak. A terrible group of people.
They caught his bluff.. you cannot bluff with honesty.. are you judging based on this 10 minute video.. it takes about 45 minutes per person..I know somebody who tried
A dreadful outcome for the entrepreneur. Because the precious dragons felt "insulted" by his business valuation, they basically knifed him. Utter greed and manipulation. My respect for these dragons has really gone down! 👎
Well that's what happens when you pitch before getting a huge licensing order and not after. They can't price something that hasn't happened, especially if he's bound to confidentiality and can't even convince them with details.
Are you for real? That's nothing compared to the early seasons. When people come in with ridiculous valuations they can be absolutely savage. They were positively gentle with this bloke.
I can't see any evidence of this deal going through. Company still trades, website looks ok, customers seem happy but there just isn't enough of them. Since this show was aired in 2018, their turnover hasn't increased significantly, well at least until 2019, accounts data for 2020 wasn't filled yet. Don't know why I checked but you are welcome anyway...
I check everyone one of them because I do deals with companies so often it is a habit.. The Global statistic for this show and its spin offs is that 1 in 16 are deemed to be a success. Getting a Dragons yes on a tv show gives you a 6% chance of hitting a home run.. I would go on, take the air time and find better investors
i had a friend go on this and she said it was the most nerve racking time of her life. she got the deal she wanted but it all fell through, thats normal apparently?
@@sophie2946 dont know and didnt ask, she just said she had gone on it but didnt say much else apart from getting her dragon but things fell down when they started looking at the finances. think she was pissed off and felt bad
Alan Heath yes but he had a deal for 7 million units, that and the licensing is where the value is. it isn’t worth £2.8m but selling 45% for 80k was far too low
@@AAA-sl3mg No, he did not have a deal, he had a letter of intent which is far from being even an offer of a contract. If it were secret, which I appreciate might not be the sort of thing to put out on the television, he could have shown the letter of intent (which as I wrote is not worth much) with the request not to say the name out loud. I think 45% for GBP80k was very generous, putting the company value at something like six times actual annual turnover.
What do you expect their millionaires, they belittle the people with nothing. If you see the episodes, where the entrepreneur is a millionaire and the dragons are informed of this. Their whole views change, disgusting
No, he is saying that the valuation is so high they have to ask for higher equity. If you don't get the full amount requested, you don't get a deal. If he was only prepared to give away a small percentage, he needed to ask for a lot less cash.
@@jessicataylor7174 But he didn't say the asking price was too high, he said that if his valuation was more realistic, he wouldn't be giving up %45 percent. Maybe it's just me, but the tone, and the wording of all the dragons in this seems really spiteful.
@@TheDragonProject They can't lower the amount asked, they can only negotiate the equity. It's a rule of the den - you must get the full amount asked for or you leave with nothing. When someone over-values their company they can only agree to more equity share or leave with nothing because they won't pay more than it's worth.
@@jessicataylor7174 I understand the rules of the den. What I'm saying is this particular case seems to me to that the dragons are undervaluing his company, as a spiteful get-back, because of his over valuation.
@@TheDragonProject He valued his company at £2.8m when it had a TURNOVER of £77k in 3 years! He wouldn't show any deals he had and wouldn't even say the company he was in negotiation with. By offering £85k for 45% they valued his business at £189k, which is far more than it is currently worth.
Personally, I don't care how ridiculous a valuation is, they should say "here is the value we see" and logically come to a decent number instead of pillaging the poor soul. This show just shows how scummy investors are.
That’s what they do. The problem with a really bad valuation is that they can’t reduce the money that has been asked for all they can adjust is the equity stake. If it is so far out sometimes the dragons don’t think it’s worth it to ask for the super high equity they need to match the valuation.
They aren't scummy. They have all the risk with no reward until the business succeeds. 99% of the people that come on this show don't have a functional business that is making any profit whatsoever yet. It's astonishing the dragons make as many deals as they do.
Tomek - You are wrong here. This guy is a chemist, not a business person. They are highly successful business people, and their offers are reasonable. He could be a millionaire within two years with them, or carry on selling £80 k worth of product a year ! They are here to make money, not be charitable. If you think they are scum, try pitching a business youself?
Bullshit, they did not "pillage" anything. The guy has annual sales of around $30k, and came in with a valuation of almost $3m, that's insane. $80k for 45% values the company at $170k, that's pretty damn generous and shows a lot of faith. He'd make a lot more money with them on board.
I was so impressed when he cleaned that baby milk bottle with just 2 sprays of his stuff and a bit of water in a few seconds!! I remember I had to sterilise all the bottles for hours before reusing them for my baby girl- his invention is outstanding 👏 I am investing 😺
Von's big deal was with Tesco's. And he has developed the other products he mentioned eg. fabric softener and bottle brush. Pretty sure he's worth that valuation now two years after this aired, probably more.
He should rebrand it and sell it as a product for neutralizing the dairy smell in protein shakers or coffee mugs instead of making it a niche product for baby bottles
6:39 - Deborah regretting her "im out" and wishing she let him say what he wanted to say. Which probably was just what he said to Sara about the letter of intent. She Petered out and it backfired. She will remember that. If this was Shark Tank AUS, she would however quite possibly declare herself "in again".
I love this episode. They devoured his soul based off the valuation (understandable at first). Then they hear he has a letter of intent for 700,000 units.... Per Sku ... And he has 10 sku's.... LOL.... Then they all want in... Maybe if they would of given him the opportunity to get to that point.... He's obviously not a salesman so he didn't think to mention that as the first point. He was getting there, but because he wasn't as much of a salesman as they all are they just immediately wrote him off at first without letting him explain. Then he gets there and they are like, "woah, shit just got serious, we're very very interested now" 😂😂😂
So he walks in valuing the company at 83x its current annual turnover (not even profit which is likely much lower). Gets three Dragons on board for a valuation at 5.5x current annual turnover, two of which have a lot to offer domestically and the other offering international presence. And people here are outraged that he didn't try to negotiate them to 8.3x annual turnover, or think that the Dragons are vultures who only consider money back in one year? If there wasn't 100x growth post-investment, that initial valuation may have taken a CENTURY to see ANY return on investment! Nevermind inflation in the meantime.
45% is not madness or out of order at all. He is struggling to take it to the next level from a business point of view. He is clearly a developer of ideas which is great but you need to be able to sell them too. I would much rather own 55% of a company that can now potentially make millions a year through the Dragon's connections and the doors they can open than own 100% of a company that makes £30k a year. The value the Dragon's bring far exceeds just the cash injection they put into the business
45% is a lot… But getting three dragons for less than 50%… seems nice. But I have to say, the product must be good, when they have so much patience with him during the negotiation… they usually aren‘t!
Dragons : your an idiot that has a crazy evaluation, I'm out! Chemist : I have a letter of intent to buy 700,000 units x10... Dragons : CHACHING give me half your business!!! Seriously WTF was that?!?!?!
I feel this guy was robbed, obviously he had large deals pending that he wasn’t legally at this stage was allowed to expose so that’s why the valuation was so high- 39 percent, poor guy
L Jackson the valuation affects how much of the business an investor gets for a given price, which in turn affects their share of the profits. A lower valuation means they get more of the company, so more of the profits, so they make their money back faster. On the other side, the entrepreneur wants a higher valuation so they can give away less of the business and keep more profits.
The key point here is that 55% of a huge market is much better than 95% off a small market- where bigger competitors will dig through a surfactants and dispursants database and produce competitive, branded products and take the market share... Business can be quite harsh when a lot of money is at stake...
Entreprenur: I'm willing to give you 3% of the business
Dragons: We want 45%
Entrepreneur: Okay
@TomGoldenSnooker I wouldn't say so. I can see this booming in a few years
@@dandandan01 If his retail deal was a real thing he would have turned this down IN A SECOND!! 7000 units?? That alone should be worth more than a 160k evaluation. Peter is absolutely right he's definitely hiding something or just downright lying.
LOLOLOL ay he had to start the negotiation somewhere (as another entrepreneur on the show once said) loll
@Luke Dunford SKU is Stock Keeping Unit, essentially a barcode. So he's got 10 different barcoded products at 70000 units each
@TomGoldenSnooker you wouldn't know that cus you're not a businessman
I love Tej man, he is so humble, doesn't shout, and explains patiently.
he's def my fave dragon
He is the type of person that’s awesome to work for and with
What's messed up is when they get multiple offers, if they try to negotiate with one, the others get in a snit. WTF? I can't negotiate with 3 separate offers at the same time. SOMEONE has to wait.
It's just a pressure tactic employed by the dragons. Part of the fun of negotiation, well for the dragons and us viewers but certainly not for the entrepreneur lol.
@@povo844 it's not a pressure tactic if they drop out because of it
SiriusMined well they do have the power of walking away since they are the dragons, so thats also part of the arsenal of the prowess. Plus I do think they are lukewarm towards this whole investment anyway so that’s that.
I mean it does sound fucked up though lol think about it.. He literally heard their offers and is like, "Would you be open to, say, putting an offer on your own (so I could just turn these mfs down as soon as you say something enticing)?" When you say something like that you're making it sound like you'd prefer someone else... no dragon wants to be part of that.. they're trying to help YOU out while making money as well. They could easily go somewhere else to make money.. but they want to help us. So I think you should never say something like that. AT LEAST not after they're in talks about the three of them joining to make this a success...a massive success. lol
What you say is, I have a question for the 3 of you, if you were to do this on your own would you accept x% as that is my limit..
“this is a patented-“ Camera flicks to Deborah
Gold👌🏼
LOL! Should change her name to Miss Patty 😂
@Mike 'dead eyed cretin' Ehrmantraut spud
Nimble is a range of award-winning child-friendly household cleaning products powered by plants. Sold in Boots, Ocado and launching in 375 Sainsbury’s stores in December 2019, it has a granted patent in the UK and EU for its Milk Buster technology and won the BBC’s 'The Customer is Always Right' award.
In you face Peter Jones!!
Hahaha looks like the Dragon 'experts' don't always get it right!!
Y’all are stupid. He didn’t invest based on principle bc of the valuation.
@Matt Simpson. Yet three out of the Five dragons invested. Then they Won! Peter has no vision and deserves this failure.
@@Ziggykitty666 Principles are only worth it if they make sense. Who is Peter to get so angry at someone's value of their own company? Always makes me laugh when they say they're out for reasons like that - incredibly egotistical. Negotiate with the guy or just politely decline, no need to act high and mighty.
@@MistaKaskolol its called dragons den and just like the show that came after called shark tank, the entire point is to be tough. With your logic or lackthereof no one would ever learn a fuckin thing from the show bc no one would ever think omg i gotta know my numbers and i gotta know my market! these decade old shows wouldnt be inspiring and teaching so many ppl many things about business bc hey with mistaidiot's show he just fingerpaints while you blow a pitch . complete and total moron or troll, a total waste of everyone's time either way.
Touker: "develop and we sell"... "and if you need extra space in London let me know "
lol.. yep Touker will give him an office in London and Tej will build him a website!
It's funny cause they're now headquartered in London. (and they're distributing to Sainsbury's)
@@dummy999 well there we go then, happy for the guy :-D
@@georgekaras1104 Spot on🤣🤣🤣
😂😂😂
The look on Peter's face when he realises he may be missing out!! Haha priceless
He loves talking down to people. What an arrogant ass.
I don’t think he even wanted to accept that. He just didn’t have the balls to say no to them
Should’ve asked for 10% each...
Edwin yep that’s what I thought as well
@@edwin9761 you know how that would have gone down.
Tony Andrews would be shocked if that deal goes through
@@edwin9761 they literally said 10% wont work for em
Hate when they have a tantrum when the entrepeneur starts talking to a particular dragon.
"Well if you're talking to Tej i might just say I'm out!"
He's not asked him to go the cinema instead of you, this is a bloody business pitch
And thats the real attitude between them. Who would ever want partners like that.
@@Apisticont exactly, thought they were supposed to be professional, doesn't make sense to me
It’s a negotiating tactic, just like savaging his valuation is a negotiating tactic. They’re not exactly sophisticated but they make good TV, it is intensely annoying though.
I personally think he's a genuine egomaniac who thinks his money entitles him to extra respect or deference of some kind. But it could also be a sleazy negotiation trick designed to take a huge chunk of someone's company for not much money. Either way he's a class act.
Think you are making a serious misjudgment here. There where 3 offers on the Table, the Negotiations showed that the Dragons did not want to compete, but came all to the same evaluation and even offered to all team up to bring even more value to the company. He then tried to bring the negotiation back a few steps to the Dragons competing against each other to bring the equity back down, and Tucker gave him an very honest warning that if he tries that 2 of the offers will disapper, leaving only 1 offer on the Table, so no chance at all at pitting the Dragons against each other. Tucker trew a lifeline here and he can be very happy he dodged this negotiation-trap.
Love it when Touker gets out of his seat with excitement and hype.
Love Sarah- she is amazing, what she did was bringing other two dragons is the perfect thing to do.
Sarah's smile is more than enough to have faith in life!
So a lot of comments are calling this man greedy. He studied and worked his whole life to develop the skills to create this, got very nice branding and graphic design and a patent. Getting into boots stores isn't a small deal, and IP alone is valuable. The brand name alone is pretty solid and everything combined is very valuable.
Totally agree that everything you listed is very valuable. Maybe 200k valuable. Maybe even less.
You both should create a tv show called “when poor ppl try to tell rich ppl how to valuate and invest”
@@Ziggykitty666 Seen you on a lot of comments defending the dragons Matt. Maybe you should create and star on a TV show called "when I kiss the asses of millionaires who will never know I existed"
@@MistaKasko haha
When he mentioned 70k units, the look on Debra and Peter's face. They must have regretted it
700k units per sku... for the 10 skus, that's 7M units. Why on earth did he not mention that sooner??
@@zmast333 cause he’s a troll/ purely an inventor and not a business man/negotiator
@@zmast333 nothing happen...
@@zmast333 What is a sku?
@@rdu239 a "sku" represents one particular product he was selling. Therefore, he was selling 10 different products. In other words, 700,000 x 10 sku = 7,000,000 or 7 million units.
Sarah Davies is a wonderful, lovely human being seeing how she handled this. And for that reason, I'm out.
🤣
Jenny?
He should said "30% I don't care if we spilt it 3 wayse, 2 ways, or 1 way but 30% is my max" if they bulk, say I will walk, if they don't budge...walk.
@bitterman co He did 34k in one year, 38k in another, that's over £72k. Not to mention he had a deal with a company to sell over 7m units of his product.
Can you not do simple maths son?
@bitterman co Can you not see the massive value added to the business with a contract requiring 700,000 units, times 10, that the company never had in prior years, blowing previous earning out of the water, son?
@@mj42073 Is ethall some type of cleaning product, son?
He could have got lower than 45% if he didn't nod his head so much in agreement with them for literal minutes.
He valued his company more than the current situation it is plus he didn't have any idea on how to sell the stuff I think if he was more transparent and had a clear idea of what his plans were he could have negotiated with the dragons
I watched this episode when it was aired on Sunday. I thought the Dragons were so mean, borderline aggressive, towards this man. It really made the whole episode uncomfortable and awkward to watch. I am happy the man got investment in the end. Personally, I would have rejected their offers on the basis on how poorly they treated me in this situation.
He deserved it. He came in and insulted them with an obscene valuation, as if to waste their time.
That's just how English people behave, cruel and disrespectful.
Lol you should see the earlier episodes. I couldn't believe how kind/polite to him with that valuation. In the early seasons they'd have completely torn him to shreds. They've really toned down a lot.
DylValentine I’ve never understood why they get so offended with high valuations when they’re there to negotiate what is essentially seed investment into a startup, and where they very often negotiate very high share holdings anyway. The value of the company should also be part of that negotiation with a company so young. If the owner is unwilling to budge then that is the time to back out, not straight after he’s finished pitching without asking any meaningful questions. Peter and Deborah are notorious for letting their egos get in the way of common sense.
He based his companies valuation on what he expected it to be worth in the near future based on de facto assured rollout, IP, and licensing agreements, which is how people/investors value stocks, companies, futures, etc. all the time, and was pretty open to negotiating it. How else was he supposed to calculate it. Even if the dragons genuinely believe that his company is worth £2m+ it’s advantageous for them to downplay that valuation in order to negotiate a higher shareholding for their money.
Sure, his company was probably not worth £2.4m, but it was certainly worth a lot more that £180k
Is there sum ting wong with you?
It's about time that Peter (in particular) learned to ask questions and stop arrogantly pre-judging people and ideas *BEFORE* rudely declaring himself out on the grounds of 'being insulted'. I'm actually quite surprised that Deborah, too, didn't even try to discern the potential in this entrepreneur (who even had the magic patent which she - quite rightly - always values so highly) - OK, so the company valuation was high, and yes, there are also other 'eco-brands' in the marketplace, but the patent's very existence must indicate that either the others *_aren't_* patented (if using the same ingredients), or that this chemist's version is, at the very least, different enough to earn official protection. Surely that alone is worth more than insta-dismissal?
Mind you: perhaps the reason for such a scathing attitude was more due to my strong suspicion that, no matter how many children they have, Peter and/or Deborah leave/left the grunt-work to nannies and cleaners, and thus have so little experience (if any?) of the more messy and less fun side of child-rearing that they don't even know how damned hard it is cleaning up after babies and toddlers...?!
From personal experience, I know that even the best-known 'eco-brands' are disappointing in performance (to say the least), especially where the more labour-intensive child-related cleaning tasks are concerned, so what if this apparently very bright (and very modest) chemist *HAS* come up with a formula that isn't only green, but actually *_efficient,_* too? Yes, he valued his company too highly (although did he, if he has a deal to supply 700,000 units *x 10* in hand...?), but even so, Peter and/or Deborah could easily have calmed down a bit from being 'insulted' by the valuation (always an old story in the Den, anyway!), and enquired further about future orders and/or additional ideas/inventions, as Sara Davies wisely did.
Incidentally, I find Sara to be a *GREAT* addition to the Den, all round: as usual, she was not only savvy and tolerant, but also kind and encouraging, and she took time to *_explain_* her response to the valuation *AND* her rationale for investing, as well as helping to secure the three-way split investment - which, once more, was good to see after Peter's (and, again, Deborah's - although she does this far more rarely) summary and, frankly, rude dismissal of what may well turn out to be an excellent new brand and a very profitable enterprise, with an inventive and promising owner who seems to have a *LOT* to offer.
And finally, it was great to see the entrepreneur get a deal, at a price which I think probably *DOES* reflect the fact that he really doesn't seem at all the type to fiercely market and sell a brand, which is, after all, what the Dragons do best. A genuine team effort, I would say: he'll be able to quietly research, improve, and invent products, which is *_his_* forte, while they use *_their_* very different (but equally important, compatible, and complementary) skills fighting to establish his inventions in the scary fray of inter-business competition. I bet - and I hope! - that he will be happy with his decision in the long term. Much success to him :)
Thanks Tolstoy.
Peter needs to get over his ego or he will lose out on being part of fantastic companies.
Beautifully written!
That comment was longer than the episode 😂
It’s more just the fact that this is a TV show, we aren’t shown all the pitches and the dragons are simply playing cast-type roles to keep their spots on program as it raises their public profiles.
"The problem is you don't have a marketing plan" ... well he does, he is going to use the money you invest to employ somebody to help him market the business, thats a pretty reasonable plan for somebody who doesn't understand marketing but sure Tej, lets give the guy some money and then make him go out and learn how to do marketing
He made himself look more needed so the entrepeneur would accept his offer.
This was terrible and predatory. They did nothing short of rob an honest man, feign insult, belittle him, didn’t let him speak. A terrible group of people.
They caught his bluff.. you cannot bluff with honesty.. are you judging based on this 10 minute video.. it takes about 45 minutes per person..I know somebody who tried
A dreadful outcome for the entrepreneur. Because the precious dragons felt "insulted" by his business valuation, they basically knifed him. Utter greed and manipulation. My respect for these dragons has really gone down! 👎
He could have said no, no one forced him to accept
Well that's what happens when you pitch before getting a huge licensing order and not after. They can't price something that hasn't happened, especially if he's bound to confidentiality and can't even convince them with details.
He was bluffing they caught it
Wait, you had respect for these greedy idiots.
You're clueless
Damn are they being really rude this season? It isn't cute.
I think they’ve been told to be more brutal for drama.
@@middleagedwomanwithahandba2795 nah feelings aren't hurt but the dragons are jerks.
abcdef53015 I think they are very patrinising........they defo act like everyone else is stupid
Are you for real? That's nothing compared to the early seasons. When people come in with ridiculous valuations they can be absolutely savage. They were positively gentle with this bloke.
@@TomorrowWeLive Seriously. They've been way worse than this.
The Jenny jokes are gone and I’m out
good riddance
Thanks for spoiling the ending in the title lol
Honestly it's so stupid
This isn't a GoT episode
Tbh, I wouldn't have watched it if it didn't say that
"Come on uncle T, you know we're good" 😂😂
Ah there's Sarah kicking butt again. I was delighted to see how happy she was for him right after the pitch, smiling and congratulating him.
She’s an absolute class act.
I can't see any evidence of this deal going through. Company still trades, website looks ok, customers seem happy but there just isn't enough of them. Since this show was aired in 2018, their turnover hasn't increased significantly, well at least until 2019, accounts data for 2020 wasn't filled yet. Don't know why I checked but you are welcome anyway...
Where do you check that data if I may ask?
I check everyone one of them because I do deals with companies so often it is a habit.. The Global statistic for this show and its spin offs is that 1 in 16 are deemed to be a success. Getting a Dragons yes on a tv show gives you a 6% chance of hitting a home run.. I would go on, take the air time and find better investors
Thank you. Your comment was the sole reason I came to the comments section. I knew someone would know what happened to him.
@@zkdd23 companies house Uk
Touker is a real underrated powerhouse in the den. No childsplay
He is a whole child 😂😂
i had a friend go on this and she said it was the most nerve racking time of her life. she got the deal she wanted but it all fell through, thats normal apparently?
Who was the dragon that it fell through with?
@@sophie2946 dont know and didnt ask, she just said she had gone on it but didnt say much else apart from getting her dragon but things fell down when they started looking at the finances. think she was pissed off and felt bad
Did you not read my reply?
I would have thought the whole dont know didn't ask kinda gave it away?
@@random-person1 Kinda weird you didn't ask, surely it would be the first question on your mind.
Love how touka always giving people a chance 🙏🏻😎👌
Sarah “I’m up for a three way split”
😂🤭
Hope he declined the offer after this, 45% is pure madness.
Pure madness was the initial valuation which was about 130 times the previous year's sales.
Alan Heath yes but he had a deal for 7 million units, that and the licensing is where the value is. it isn’t worth £2.8m but selling 45% for 80k was far too low
@@AAA-sl3mg No, he did not have a deal, he had a letter of intent which is far from being even an offer of a contract. If it were secret, which I appreciate might not be the sort of thing to put out on the television, he could have shown the letter of intent (which as I wrote is not worth much) with the request not to say the name out loud. I think 45% for GBP80k was very generous, putting the company value at something like six times actual annual turnover.
He sold under £30k for past 3 years, 45% is what his company is worth
Alan Heath I appear to have misheard what he said about the letter of intent, and completely agree. I feel the dragons got a very good deal though 👍🏻
Sara Davies is the best addition to Dragon’s Den since the elevator.
8:31 Tej "and that's a good offer"
Entrepreneur thinks, "I'll be the judge of that".
They should get Jenny in as a guest Dragon for every single deal, just to say that she's out
If he had just gone in a few months later when the licensing deal was confirmed he could have walked out with an amazing valuation
I felt sorry for him because he was so squeezed and he knew he would not be able to make it...huge sale without their help:( Wish him all the best:)
11:53. Someone’s got a huge ego...
What do you expect their millionaires, they belittle the people with nothing. If you see the episodes, where the entrepreneur is a millionaire and the dragons are informed of this. Their whole views change, disgusting
This poor guy got robbed by millionaires in broad daylight, just because he couldn't defend his valuation when pressurized.
Yep Peter face was like "you little prick why didn't you tell me about those order right away".
Sarah Davies' smile to the Entrepreneurs are always warm
The amount of rudeness and sheer arrogance displayed by the investors was jaw dropping.
Glad to read the company is doing well, PJ and DM were too quick to judge and excluded him to fast! Normally they are forgiving
Sarah is a breath of fresh air.
11:26 Did Tej just basically admit they are giving him unfair offers to be spiteful?
No, he is saying that the valuation is so high they have to ask for higher equity. If you don't get the full amount requested, you don't get a deal. If he was only prepared to give away a small percentage, he needed to ask for a lot less cash.
@@jessicataylor7174 But he didn't say the asking price was too high, he said that if his valuation was more realistic, he wouldn't be giving up %45 percent. Maybe it's just me, but the tone, and the wording of all the dragons in this seems really spiteful.
@@TheDragonProject They can't lower the amount asked, they can only negotiate the equity. It's a rule of the den - you must get the full amount asked for or you leave with nothing. When someone over-values their company they can only agree to more equity share or leave with nothing because they won't pay more than it's worth.
@@jessicataylor7174 I understand the rules of the den. What I'm saying is this particular case seems to me to that the dragons are undervaluing his company, as a spiteful get-back, because of his over valuation.
@@TheDragonProject He valued his company at £2.8m when it had a TURNOVER of £77k in 3 years! He wouldn't show any deals he had and wouldn't even say the company he was in negotiation with. By offering £85k for 45% they valued his business at £189k, which is far more than it is currently worth.
Bloody hell, have the dragons aged 10 years since the last video?
Personally, I don't care how ridiculous a valuation is, they should say "here is the value we see" and logically come to a decent number instead of pillaging the poor soul. This show just shows how scummy investors are.
That’s what they do. The problem with a really bad valuation is that they can’t reduce the money that has been asked for all they can adjust is the equity stake. If it is so far out sometimes the dragons don’t think it’s worth it to ask for the super high equity they need to match the valuation.
They aren't scummy. They have all the risk with no reward until the business succeeds. 99% of the people that come on this show don't have a functional business that is making any profit whatsoever yet. It's astonishing the dragons make as many deals as they do.
Tomek - You are wrong here. This guy is a chemist, not a business person. They are highly successful business people, and their offers are reasonable. He could be a millionaire within two years with them, or carry on selling £80 k worth of product a year ! They are here to make money, not be charitable.
If you think they are scum, try pitching a business youself?
Bullshit, they did not "pillage" anything. The guy has annual sales of around $30k, and came in with a valuation of almost $3m, that's insane. $80k for 45% values the company at $170k, that's pretty damn generous and shows a lot of faith. He'd make a lot more money with them on board.
the thought doesn't count in number systems.
They were literally bullying him
They used his lack of negotiation skills and desperation against him..
Touker: “I’m old, so show me some damn extra respect... or I’m out!!!”
🤣🤣🤣🤣🤣
I was so impressed when he cleaned that baby milk bottle with just 2 sprays of his stuff and a bit of water in a few seconds!! I remember I had to sterilise all the bottles for hours before reusing them for my baby girl- his invention is outstanding 👏 I am investing 😺
0:18 the face you make when someone shuts your car door too hard
Von's big deal was with Tesco's. And he has developed the other products he mentioned eg. fabric softener and bottle brush. Pretty sure he's worth that valuation now two years after this aired, probably more.
I'm out!
Hhahahahahhah
Why Jenny ?
He should rebrand it and sell it as a product for neutralizing the dairy smell in protein shakers or coffee mugs instead of making it a niche product for baby bottles
At 1:54 just before the camera pans round you can see Jenny's reflection in the bottle miming "I'm outtttt"
Nice change seeing the other dragons get a shot at talking rather than just Debra and Peter.
If he came in with a more sensible offer, he cold have negotiated it down to 30% instead of 39%.
I loved the Mr.Tej offer. How he sense the potential in the business. Very exciting was that
6:39 - Deborah regretting her "im out" and wishing she let him say what he wanted to say. Which probably was just what he said to Sara about the letter of intent. She Petered out and it backfired. She will remember that. If this was Shark Tank AUS, she would however quite possibly declare herself "in again".
Jenny: “hi i’m jenny and...
Von: “i know already, ur out”
Dragons' aren't supposed to introduce themselves
Would of said 10% each or nothing.
lewis clout yeah exactly my thought, it’s a shame he’s not good at negotiating
Sure you would of
And he'd have got it too. Maybe not from Tej but he can be a bit of a prick anyway. Sarah and Tuka at 15% each would have been the way to go
And they would have told him to bugger off. He needs them much more than they need him
@@XX-qj9sj that's why you will always lose out in a negotiation.
I hope the deal didn't go through after the show. 39% is unacceptable
This sentence make sense " Develop and we will sell it"
I love this episode. They devoured his soul based off the valuation (understandable at first). Then they hear he has a letter of intent for 700,000 units.... Per Sku ... And he has 10 sku's.... LOL.... Then they all want in... Maybe if they would of given him the opportunity to get to that point.... He's obviously not a salesman so he didn't think to mention that as the first point. He was getting there, but because he wasn't as much of a salesman as they all are they just immediately wrote him off at first without letting him explain. Then he gets there and they are like, "woah, shit just got serious, we're very very interested now" 😂😂😂
What is a sku?
Peter: im out
Von: oh........
🤣
So he walks in valuing the company at 83x its current annual turnover (not even profit which is likely much lower). Gets three Dragons on board for a valuation at 5.5x current annual turnover, two of which have a lot to offer domestically and the other offering international presence.
And people here are outraged that he didn't try to negotiate them to 8.3x annual turnover, or think that the Dragons are vultures who only consider money back in one year?
If there wasn't 100x growth post-investment, that initial valuation may have taken a CENTURY to see ANY return on investment! Nevermind inflation in the meantime.
45% is not madness or out of order at all. He is struggling to take it to the next level from a business point of view. He is clearly a developer of ideas which is great but you need to be able to sell them too. I would much rather own 55% of a company that can now potentially make millions a year through the Dragon's connections and the doors they can open than own 100% of a company that makes £30k a year. The value the Dragon's bring far exceeds just the cash injection they put into the business
Touker doesn't get out of bed for 3%
This new revamp of The Real Hustle is getting really out of hand. So realistic!
Everything about this pitch was savage, truly savage ...
I be watching this show for years and still don't understand it 😊
45% is a lot…
But getting three dragons for less than 50%… seems nice.
But I have to say, the product must be good, when they have so much patience with him during the negotiation… they usually aren‘t!
He has to be the best uncle in the world.
Touker throws his head forward on Tej’s offer. Actually hilarious.
Tuka- I’m the elder statesman and deserve respect!
Man- shut the hell up pops, I’ll get to you when I’m ready. Have a nap while you wait.
If I was him I would've asked them to drop down to 10% each once the money is repayed
Sarah is so polite
Dragons : your an idiot that has a crazy evaluation, I'm out!
Chemist : I have a letter of intent to buy 700,000 units x10...
Dragons : CHACHING give me half your business!!!
Seriously WTF was that?!?!?!
Yeah, he got proper taken advantage of there.
I feel this guy was robbed, obviously he had large deals pending that he wasn’t legally at this stage was allowed to expose so that’s why the valuation was so high- 39 percent, poor guy
3:02 Peter was going to drop the f-bomb
7:10 I don't think he understood her then and just agreed 😂 Tbh I had to play it back!
Touker, "where's the freebies" 🤣
Jenny didn't even bother coming to this one. She was out right from the get-go of waking up.
They were incredibly mean to him
He got right taken advantaged of there like.
I can never understand why the Dragons care so much about the valuation, how does that affect the business deal?
Can someone please enlighten me?
L Jackson the valuation affects how much of the business an investor gets for a given price, which in turn affects their share of the profits.
A lower valuation means they get more of the company, so more of the profits, so they make their money back faster.
On the other side, the entrepreneur wants a higher valuation so they can give away less of the business and keep more profits.
1:30 Touker is willing to get out of bed look and hand over office space keys. Now I'll watch on.
8:02 This is the funniest sequence in the den ever
It’s not an increase of 42 percent; it’s an increase of 42 percentage points. An increase of 42% on the 3% would take it to 4.26%
And for that reason we're all out!
The names Eyemout...........Jenny Eyemout
This was daylight robbery
Peter's face though when Tez made an offer 😅
He accepted under duress and you could see he didn’t welcome it in his heart. Hopefully he slept on it and cancelled offer
Tej and Sarah have something going on... saw the chemistry in another video of them 2.
The Dragons were particularly rude to this poor guy
The key point here is that 55% of a huge market is much better than 95% off a small market- where bigger competitors will dig through a surfactants and dispursants database and produce competitive, branded products and take the market share... Business can be quite harsh when a lot of money is at stake...
Love Sarah Davies, she has such a endearing personality.
Entrepreneur has made the right choice by accepting Dragon’s offer. Well done