How to Build a Brand in 10 Simple Steps

Whether you're running a small business or just doing your own thing, making sure you have a clear, strategic brand identity is absolutely crucial. This 10 step guide will cover:
• Market Research
• Brand personality and value proposition
• Creating a brand positioning statement
• Choosing the right business name
• Defining your visual identity
• Building your brand’s voice
• Applying your branding across all business assets
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00:00 Intro
00:51 Check out the competition
01:46 Market research
03:13 Establish your brand personality
04:47 Create a brand positioning statement
05:33 Choose the right business name
06:44 Design a professional logo
07:40 Craft a catchy slogan
08:16 Define your visual language
10:20 Build a brand voice
10:54 Apply your brand consistently
11:24 Wrap up
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[@juliaronen8240]

Timing is everything! So glad I found this before deciding on my brand name!

[@Wix]

Hey Julia, we're glad to hear this video helped.

[@kyleplaceseo]

Love the info on market research. Its often overlooked when trying to build a brand

[@Wix]

Couldn't agree more, Luke

[@lourdesduarte7698]

Here for this!

[@lourdesd12]

As a writer, I know the importance of a catchy slogan. Great video!

[@ophyrh451]

Super insightful - thank you!

[@allisonlee3724]

Very helpful breakdown! 👏

[@alexacosta3450]

This is awesome! Thank you!

[@avodamehabait5736]

Thanks for the information 👨🏾‍💻

[@uniqueboyrajib1338]

Love from Bangladesh

[@sharonmazor9531]

Great video!!

[@Wix]

Thank you, Sharon.

[@alinayesayan669]

The part about business name and positioning is very insightful for businesses. 👍🏻

[@Wix]

Thank you Alina, we appreciate your feedback!

[@lidordafna5357]

Amazing! thanks 🙏

[@Wix]

You are most welcome.

[@user-zz8rs2tt5c]

interesting as always. thanks!

[@Wix]

We're glad you enjoyed it, cheers.

[@maria_hadar]

Love Wix Logo Maker ❤

[@Wix]

We're so happy to hear, Maria.

[@vidyback]

helpful.

[@Wix]

We're glad to hear that

[@user-ey7jp8tc3s]

🤩

[@mchand]

Hiii 👋👋👋👋

[@Freeman_Actual]

You go on to say It's not the 'what' but the 'why.' Then you move directly to benefits and services as the basis of your brand statement...??? /sigh. Go read Apple's brand statement dear... Count how many times Steve Jobs said, "We believe..." (Why) #shakinghead

[@Freeman_Actual]

Wrong young padawan... A brand is not the story you the company tell. It is the story the audience believes about your business.

[@user-dh5vx8ob7y]

learn to make good ads