Ask the Expert: Addressable TV advertising with Finecast, part of GroupM Nexus, (Part Two)

In our ongoing ‘Ask the Expert’ Q&A series, where we dive deep into the world of data and insights shaping today's business and marketing landscape.
In this insightful Part Two video, Debbie Oates, Director of Customer Engagement at Experian Marketing Services joins Joe Kinchin, Director of Strategy and Commercial Partnerships at Finecast (part of GroupM Nexus), the UK’s leading addressable TV platform. They delve into the complexities of defining audiences in data-driven TV advertising and highlight Finecast's partnership with Experian to obtain best-in-class data sets for audience attitude and behavioural analysis, enabling the creation of targeted campaigns based on specific brand needs.
Experian and Finecast collaborate to enhance marketing campaigns, utilising consumer demographic and behavioural data alongside geo-aggregated insights for precise targeting and heightened ROI for marketers.Visit here to find out more: www.experian.co.uk/business/t...
TIMESTAMPS
00:10 Defining audiences in data-driven advertising
00:55 Examples from automotive and health & beauty sectors
03:06 Balancing targeted capability and mass reach
05:08 Evolving metrics for campaign success
06:38 Shifting TV into a performance channel
08:50 Insights into generative AI in TV advertising
10:37 Advice for advertisers considering TV expansion

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