Ask the Expert: Mobility data with Visitor Insights

In our ongoing ‘Ask the Expert’ Q&A series, we bring you insights from industry leaders who explore topics that are central to modern marketers. In today's data-driven landscape, gaining a competitive edge often boils down to understanding consumer behavior and making informed decisions. One valuable resource that has been gaining prominence is mobility data.
In this Q&A interview, Debbie Oates, Director of Customer Engagement at Experian Marketing Services is joined by Isabelle Hease, CEO at Visitor Insights, together they guide us through an engaging discussion on how mobility data can be strategically employed to drive better business and marketing strategies.
How Experian and Visitor Insights work together
Experian and Visitor Insights have joined forces to deliver an unparalleled solution that combines the rich insights of Mosaic consumer classifications with location and mobility data. Visit here to find out more: www.experian.co.uk/business/p...
TIMESTAMPS
00:00 Ask the Expert episode 1 introduction
01:13 What is mobility data?
02:06 Address consumer privacy issues over mobility data
03:08 Changing consumer behaviours in locations post-pandemic
04:34 Leverage mobility data to make robust decisions for organisations
06:25 Adopt mobility data across sectors
07:25 Traffic and footfall data
09:14 New trends and insights in mobility
12:46 Top tips for considering mobility data

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