Ask the Expert: Audience insights for advertising agencies

In this episode of our "Ask the Expert" series, Debbie Oates, Director of Customer Engagement at Experian Marketing Services, sits down with Simon Frazier, Head of Marketing & Data Innovation at the IPA. They discuss the critical role of audience insights in a cookieless future, exploring how agencies can continue to effectively understand and target their audiences.
Become an Experian agency partner
Our data and identity solutions help agency partners better understand and reach their audiences, enable accurate campaign attribution, and rely on accurate data with high match rates to reach new heights of client success.
Our comprehensive suite of marketing solutions helps agencies to:
- Onboard offline first-party data into the digital ecosystem;
- Leverage our broad range of consumer insights, including demographics, spending habits, mobility, and research data, to better understand your audience;
- Select or build scalable audiences through syndicated and custom data sets;
- Reach audiences across programmatic, CTV, social, linear TV, email, and direct mail.
Visit here to find out more: www.experian.co.uk/business/f...
-----------
TIMESTAMPS
00:00 Introduction
00:26 What is IPA?
01:32 The importance of insights to planning and understanding audiences
02:50 Work with data and tools
04:20 Newer sources of data
05:44 Impact of a cookieless future
08:21 Challenges faced by advertising agencies
10:18 Three emerging trends