Ask the Expert: Top questions from brands and agencies

In this episode of our "Ask the Expert" series, we're excited to present a special edition featuring our go-to-market teams at Experian Marketing Services, Josh Torok, Agency Partnership Manager, and Danny Holmes, Principal Consultant, who have collated some of the most pressing questions from brands, agencies, partners, ad tech companies, and publishers.
Become an Experian agency partner
Our data and identity solutions help agency partners better understand and reach their audiences, enable accurate campaign attribution, and rely on accurate data with high match rates to reach new heights of client success.
Our comprehensive suite of marketing solutions helps agencies to:
- Onboard offline first-party data into the digital ecosystem;
- Leverage our broad range of consumer insights, including demographics, spending habits, mobility, and research data, to better understand your audience;
- Select or build scalable audiences through syndicated and custom data sets;
- Reach audiences across programmatic, CTV, social, linear TV, email, and direct mail.
Visit here to find out more: www.experian.co.uk/business/f...
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TIMESTAMPS
0:00 Introduction
0:35 Consumer privacy in data and insight
03:52 Building quality audiences without cookies
05:12 The brand and agency disconnect
07:12 Is there a silver bullet for measurement?
08:59 Creating uniqueness in your agency
11:10 Identity and addressability
13:25 Can I see what my competitors are doing?
14:14 How do I get into retail media?