Ask the Expert: Commerce media in digital advertising with PubMatic

Embark on an insightful journey into the ever-evolving landscape of digital advertising with our 'Ask the Expert' Q&A series.
In this episode, Debbie Oates, Director of Customer Engagement at Experian Marketing Services, engages in an insightful conversation with Babs Kehinde, Senior Director of Commerce Media at PubMatic in EMEA. They delve into the nuances of commerce media, its definition, challenges, benefits, and key considerations for businesses venturing into this domain.
How Experian and PubMatic work together
Experian is a key player within the PubMatic Connect solution, helping to power many of its audience segments based on broad demographic, in-market and behavioural insights. In addition to standard audiences, Experian works with advertising and media agencies and the PubMatic Audience team to build custom audiences as required. With the launch of Consumer Sync for the UK & Ireland, Experian also collaborates with PubMatic and its commerce media partners to power online and offline linkage and audience building capability.
Visit here to find out more: www.experian.co.uk/business/t...
TIMESTAMPS
00:00 Introduction
01:12 What is commerce media
02:20 On-site and off-site marketing targeting
03:03 Traditional retailers and emerging players
04:25 Internal and external challenges
09:40 Collaboration and complexity
15:40 Testing and measurement
16:50 Consumer benefits
18:30 Key pointers for businesses

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