What is Programmatic Advertising? In 16 minutes
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- Опубликовано: 4 фев 2021
- This is the most simplified explanation of Programmatic Advertising and ecosystem, yet complete.
In this video, I will explain step by step:
A. What is Programmatic Advertising?
B. What are different types of Programmatic Ad Buying?
1. Programmatic Guaranteed or PG Deals
2. PMP or Private Marketplace Deals
3. Open Auction Deals
C. Where does each of the platform fit in the programmatic advertising ecosystem?
D. What is RTB or Real time bidding?
E. What is a DSP, SSP, Ad Exchange, and DMP?
If you have issues in hearing after 4th minutes, enable stereo mode on your speaker/earphones/computer
Programmatic advertising is a data-driven ad buying and selling process supported by Real-Time Bidding
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Easily the best explanation of programmatic advertising on RUclips without any animations or fluff. Thank you for what you do and this was definitely a great refresher for me :) Keep the good work going!
Agreed!
Totally!
Totally
Great job
Wasted 3 hours in class, simple and beautifully explained.
Thanks!
This has been so far the easiest explanation I've seen for PA! Thanks a million!
Omg Ovais I was randomly searching videos on programmatic and look who I found. I’m so grateful that you were my trainer in the company and taught me DFP/GAM. So proud to see you at this level 👏🙌
I have gone through so many articles regarding dsp and SSP, none could explained it clearly as u did... Thank you
Thanks Bhavya
@@SenatorWeRunAds Hi sir, may i ask Can Programmatic ads reach individuals using ad blockers? And
"Programmatic advertising allows for the retargeting of repeat website visitors" is true or wrong?
Ad blockers might block Ads from Programmatic.
Retargeting is quite possible
I'm a 17 year old trying to learn new things but I realized I wasted many hours on useless videos n courses.....but than I came across ur video and you brilliantly explained the whole topic within 20min and without any lose ends...Great video sir
As someone who works on the editorial side of publishing, I've been trying to learn more about the advertising side. This has been fantastically useful and I much appreciate the content.
I watched a dozen videos on this topic before coming to this video... this was by far the best explanation of how everything fits together. The simple white board illustrations really helped me connect the dots. Thanks for your help!!
Great explanation. I've worked in advertising for the past three years and have come to learn it in practice but seeing it all written out like this is very helpful for those coming into the industry or just seeking to learn how digital advertising works!
I've been in this sector for about 5 years but haven't had a chance to try programmatic advertising in practice, however among videos I find this is one of the best and easiest to understand. ♥
This is such a wonderful video! Beautifully explained, so many complex terms explained in simplest sense!
Hello Sir! Thank you so much! I got a job in "Programmatic Advertising" and I whole heartedly say that the full credit goes to you 🙂 TONNES of Thanks 🙏!!!
That’s great. Best of luck brother
@@SenatorWeRunAds thank you Sir! I would like to gift something to you as a token of gratitude please share any link Sir 🙂
You got the job, that’s my gift. I am really happy for you. You are still not satisfied, buy me a coffee (the link is on my channel about page)
@@SenatorWeRunAds Sure Sir 👍🙂
@@SANDEEPKUMAR-hi6ez hey
I am here to study for my sem 5 BBA and I would say its way better than how it is explained in my books, it's great to have such an amazing explanation for free whereas I am paying so much for college to understand nothing...
First time I'm hearing about Programmatic advertising and you made it seem like a walk in the park.
I love your method of explanation. Thanks!
Best explanation I've seen for the modern ads system. I was struggling to understand the difference between DSP, SSP, etc, before this. Thank you!
I have never seen such a complex idea explained in such simple terms. Loved it and now I am all clear.
You could become a professor. Explained it with amazing clarity.
Loved it!! So simply you've explained the structure of programmatic. Please keep Posting such helpful content 🙏
Brilliant, exactly the context I was looking for as someone new to AdTech, thank you for sharing the history behind Programmatic!
The best tutorial I have come across in Programmatic Advertising in the last 10 years. Thank you!
The most clear explanation on programmatic advertising after reading many websites and videos that try to explain it!
One of the the best explanations on youtube about Programmatic advertising without any fluff. Thank you for what you have done.
This is the best explanation I can find on the internet. You don't only explain what is what, but also why and how it evolved this way. And you mapped out the whole eco system with real-life examples. While other explanations basically only tell me how powerful proprammatic advertising is, and I alwasy leave with more questions.
Undoubtedly one of the best explanations on programmatic I've seen so far. I've even purchased one of his courses on Udemy.
I just joined the live nation marketing department as a financial analyst wanting to know what programatic media managers (and wtf evertone else does in corporate marketing) does so this was soooo helpful! thank you sir!
The Simplest explanation about programmatic advertising on the Internet. Thanks, Man!
Very well explained. I'm brushing up on my knowledge for an interview for an advertising company with a DMP DSP and SSP. I learned a lot thank you.
I can't thank you enough for teaching this concept in a simple and easily understable way. You saved me hours on internet search time. And, nice little humor in the channel name :D
I’m working in Ad-tech since last 2 years, very well explained!
The best explanation on programmatic advertising.
mate you explained it in a way anyone can understand !! simple, concise and clear.
I searched for Programmatic Ads and your video was the first on the list. By scrolling thru the comments found it that the viewers found it very helpful. I'll be able to comment when I look at other videos on the list and will re-comment then. Till then, keep up the good work dear Ovais... Cheers!
Thanks so much! I am preparing for a test today and I did not know anything about pragmatic advertising, but now I have gotten everything!
The best explanation of Programmatic Advertising and all other terms used in the video. Hats off.
So good!!! You simplified programmatic advertising for me. Thank you so much Ovais!!
it is very unlikely for me to leave comments on YT videos but this one deserves it. It's a very clear and precise explanation for a complicated process. Thank you so much.
Thanks Robert. Means a lot
You Fisher Priced it perfectly for ME! Thank you for breaking it down and not just assuming we all know the players and their purpose.
This is best session I ever been through to gain knowledge on basic Life Cycle Programmatic Advertising. Tons of Thanks! :)
thank you sir, recently started a job as a media planner and this video helped me understand what the programmatic side of my team do
Excellent! Crisp and methodical explanation of concepts and jargon. Best for anyone who is new to Ad Tech!!
Such a great and simple explanation without talking over my head. Thank you so much.
Loved the way you kept it simple yet powerful! This video added value in my learning about programmatic advertising
brilliant brilliant explanation. No messing around with unnecessary fancy graphics, just really well explained. Thank you
Ovais, you deserve a heck more subs and likes for the content you produce. Keep up the good work!
Crisp and Clear. Thanks for sharing your knowledge. This will definitely help all the beginners out there.
Your explanations where clear and the whiteboard writing made it visually easy to understand. Thank you.
May be this is the best explanation video on Programmatic Advertising on the internet. This helped me a lot to learn Sir.
This is honestly the best explanation! Very clear and with examples! Subbed.
Thanks Findus. Means a lot
A very clear explanation! You surely have a talent for explaining concepts clearly and concisely. It was really helpful! Thanks! :)
I cannot describe how sorted you made this sound
Best explanation of programmatic advertising. ✌️👍
Thank you for the lecture. I really like how you teach: clear, concise, beginner friendly
Great explanation and excellent flow for any beginner to understand this space. Thanks much for this video!
Crisp explanation indeed! RUclips tutors should learn lessons from such content and creators.
Fantastic clarity. Thanks for simplifying a complex subject.
Best channel to learn digital marketing.... Thanks for sharing this type of information..
This is so helpful. I recently started a role and was totally lost. But this video gives me a good visual of what's actually taking place and how the industry has evolved.
It is super useful source for new learners . Everything is explained clearly and shortly. I hope you have more sources. Thanks for sharing.
You're talented for simple and quick explanations.
thank you soo much. i have just heard about the programmatic advertising and thought its way to complex and difficult to understand but after watching this video all concepts are crystal clear.
Absolutely fantastic video. Easy to understand even though there’s lots to digest. Thanks for sharing.
Fabalous 1
Excellent video, i am literally doing a crash course through your videos on Digital Marketing. Thank you
You are the best in explaining such complex marketing system!!! Well done
Very good explanation. I liked that you gave examples of platforms in the real world.
Finally understand how this whole picture works ! Very good presentation 👍
Mind-blowing micro level detailed explanations 👍🏻😀❤️ Hats off
Beautifully Explained. It's crazy how you just made the programmatic advertising ecosystem so simple and easy to understand. Thanks Buddy :).
Wow, great video. Simple, effective and some great explanation with examples - thank you good sir
👍
Best explanation I have ever come across, short and concise
Your explanation is the best I have ever encountered. Thank you.
Goosebumps moment when all the major player came on the whiteboard. N then enlightenment.🌹
This is fantastic. for a newbie trying to understand programmatic advertising, this is super helpful.
Hi! Thank you so much for doing this tutorial. It helped me understand Programmatic Advertising at a deeper level.
THE Best explanation in adtech I've come across
Thank you very much for this video. I am new to DSP and advertising. This video is exactly what I need to start off my journey in this topic. Thanks again!
So far the best explanation of Ad Tech I've watched! Super!
Thanks Henry
The best channel for upcoming digital marketers
Power packed, lot of info to get started on the programmatic ads, Thanks a ton 🙌
Very easily explain without graphics or animation. Thank you sir. I am first time watching your video. I belong to India.
Very well explained in simple words 👏 Thank you so much!
I really want to thank you sir from bottom of my heart,because following your RUclips channel I got a job as a Ad trafficker in a global company and will follow your channel for rest of my life.Thank you once again.
That’s great!
Just what was needed. Thank you! Very nicely explained. Keep creating :)
I request all the viewers, pls like the video as he is giving a very informative video.
Yeah! We need this!
The marketing world will forever be In debt for you sir
Best explanation on the Web. Thank you..😊
Thank you so much for the wonderful insight on Programmatic advertising....Your videos helping me a lot to gain the knowledge on everything
Plain and clear explanation. 😎
Thanks you, for essential informations.
This is the best explanation ever i have seen. Thank you. My funda is clear now.
Great to hear!
Thank you! Very clear concise overview! Great video! 👍👍
Thanks. Means a lot
Very nice video... I am very intetested to watch your all videos in next 4 to 5 days to equip myself to become a freelancer and earn online through various platforms.
I also recommend every newbie and professionals to watch these videos because each video has been prepared to add value and guide to learn and earn. Love it!
Best explanation I’ve watched in youtube regarding this topic. I’m subscribing!
Wow, thanks
Much appreciated video, Thank you so much :)
Best explanation about programmatic advertising eco system.
You taught so well!please continue your programmatic series . don't stop and waiting for trueview line item creation video.
Will be uploaded tomorrow
@@SenatorWeRunAds thank you so much❤️
You are welcome. The video is uploaded :p
The best explanation on programmatic advertising. Thanks a lot:)
Very accessible explanation. Thanks a lot!
I coudn't understand anything in the class but you did it in less than 20 minutes. Keep doing sir. We'll watch all videos.😎❤️🤝👍
Which class?
It's the diploma I'm studying in an institute sir
Watching your content from the long time now. Great content. Simple and clear tone that's what I like about it. keep it up.
Can't get better than this. Thanks for your efforts 🍻
Your concepts are so clear. Thank you so much.
Thank you so much sir for explaining the basic concept in easy way.