Is it effective to buy audience segments?

In a panel discussion at the Future of Media event, we explore the effectiveness of advertisers buying target audiences and whether they are more effective at achieving different KPIs than buying mass reach. Experian's Mark Lindsay and GroupM Nexus' Eleanor Marshall join host Martin O'Boyle to discuss the cost-effectiveness of buying targeted advertising, including contextual, behavioural, and people-based advertising. They also discuss today’s audiences and targeting opportunities.
Visit here to find out more: www.experian.co.uk/business/f...

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